Product People

Jakub Linowski is a Toronto (Canada) based interface designer. He surprised everybody this year (including himself) by releasing a viral hit called GoodUI.org. In this interview we go behind the scenes, and try to unpack that success. There's lots of good insights in here for content marketing and conversion optimization. Sponsors This show wouldn't be possible without these great sponsors. When you support them, you support the show! Are you creating an application that needs charts or a dashboard? FusionCharts is a JavaScript charting solution trusted by over 450,000 developers around the world. They have tons of interactive and animated charts with advanced features like tooltips, drill-down, chart export and zoom. Their charts also work across PCs, Macs, iPads, iPhones and Android devices. You can download a free-trial at: Go to fusioncharts.com Sprint.ly has been there from the beginning. Perfect for software teams of 3 or more people, Sprint.ly is the easiest way for managers and developers to track the software development process. You and your team can try Sprint.ly for free, go to www.sprint.ly. Use the code productpeopletv2013 to get 10% off! Notable quotes "What stirred the discussion was that people were pissed off about the fat, big footer (where the email signup was)." "People were asking: what's this 'good ui' guy doing with that big footer?" "If you look at conversion optimization, the footer was a clear success. My conversion rate on that email sign-up is 20%. I have over 26,000 people on my list right now." "There's a few factors that affected the success of sign-ups: the visibility of the call to action, plus a promise for future content, plus visuals that a depict a clear idea (they were sketched out on purpose), social proof, a small number of fields (just email), no commitment, the ability to unsubscribe at any time" "It costs me $200/month to send emails to this list." "Your landing page should be opinionated. This will fuel the debate and discussion. On Goodui.org I had this element of 'this vs that'; I think stat stirs interest." Show notes Linowski.ca Jakub on Twitter GoodUI.org

Show Notes

Notable quotes

“What stirred the discussion was that people were pissed off about the fat, big footer (where the email signup was).”

“People were asking: what’s this ‘good ui’ guy doing with that big footer?”

“If you look at conversion optimization, the footer was a clear success. My conversion rate on that email sign-up is 20%. I have over 26,000 people on my list right now.”

“There’s a few factors that affected the success of sign-ups: the visibility of the call to action, plus a promise for future content, plus visuals that a depict a clear idea (they were sketched out on purpose), social proof, a small number of fields (just email), no commitment, the ability to unsubscribe at any time”

“It costs me $200/month to send emails to this list.”

“Your landing page should be opinionated. This will fuel the debate and discussion. On Goodui.org I had this element of ‘this vs that’; I think stat stirs interest.”