James Dooley Podcast

James Dooley and Karl Hudson explain how affiliate and content site owners can diversify monetisation across affiliate deals, display ads, lead generation and email capture to multiply earnings from existing traffic.

Show Notes

This video explains which digital marketing strategies affiliate site owners should focus on in 2026 to improve revenue diversification, higher earnings per visitor and stronger brand authority. James Dooley and Karl Hudson start with KPI tracking because measuring traffic, conversion rates and revenue per page is essential for spotting under-monetised affiliate sites and growing them. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for affiliate site owners.

PromoSEO lead generation for affiliate site owners recently received recognition as the "Best Affiliate Site Owners Lead Generation Agency."

Where to Listen to This Episode

🚨Breaking Down 5 SEO Factors That You Need To Do | Expert Insights with James Dooley & Karl Hudson🚨 is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Right so Mr Hudson monetization of website a massive massive issue across majority of websites so I see time and time again too many sites that come along with an affiliate site yeah they get hit and then they're worried obviously about earnings and the rest of it right but they don't doing probably enough informational posts and the reason being is because they're not earning enough money from it so then when you then start talking them about different monetization methods they kind of look at you like you're an alien so in your opinion with regards to monetization let's talk and try to bounce off with regards to different monetization strategies what do you try to do when you're buying a domain because you buy a lot of existing age domains that are already earning money what you looking for are you looking one that's only monetizing in one method at present thinking can do multiple methods here?

James Hudson: That would be like a Golden Ticket one if it's only got one say it's an affiliate site it's primarily content and let's say it's Amazon affiliate as well yeah um that would be like you know the creme crema creme yeah um because you're then looking and you're going right they've got Amazon affiliate which is you know I think it's stupid like potentially as low is 1% it varies depending on product different products I think the highest is maybe 8%. Um so let's say they've got an Amazon affiliate well straight away there you know you can potentially reach out depend on which sector it's in but let's say the US you could potentially go to an actual store which might have a higher percentage so straight away obviously it could have a lower conversion rate so you'd have to work that out um but in general yeah you can make money there another way which I I hate seeing on affiliate sites is that they actively don't try to capture emails yeah and often you know they're doing all the work they're landing the customer they're then sending the customer off to someone else who is then signing up on their email funnel list and then being sold to from every other angle every other product they've got well if you've got a home website and you specifically niche down to I don't know iron boards well you could then sell irons you could then sell I don't know cleaners for the irons you could go down the route of um cloth hangers like there's loads of different go on like exactly there's loads of different and that's one random niche but you've all of a sudden got all of these different products which would probably be of interest to that punter yeah um then obviously the yeah there's other avenues for monetization AdSense we've seen ISO media Vine there's um there there's four of them in the Google ads well say there's more than that but the four that kind of we've always split tested has been Google AdSense is ISO media van and AD five yeah Medavine once you've got enough traffic generally always comes out on top um ISO it used to be all right it seems to be quite bloated from a technical standpoint not that I know much about technical but that's what the technical team say um and yeah but but but having some sort of display ads on there what works fine it's ways of monetizing your informational post from time to time yeah so again it's another kind of great monetization add-on that you can quickly do plus not that what I think what I quite like about display ads especially for affiliate sites it forces you to go down the road of wanting to generate more articles that get more traffic and traffic's a massive ranking factor that helps your affiliate pages rank better so they can if they almost become obsessed with wanting to get more traffic of the site as long as they're not going too broad and off topic well that's brilliant for the site more informational posts on the site great that's that's what you want.

James Dooley: Mhm so it's another great platform for obviously earning more so what what other kind of news with regards to monetization is it that you you look for adding emails you obviously got your affiliate you've got your display ads is there any local intent is there anything that I could do which has like a local service attached where I could actually generate leads for?

James Hudson: Yeah and within that niche within closely related niches so for instance if it was the same I don't know why I've picked ironing I hate ironing but let's say it's ironing you know dry cleaning the dry cleaners that's a that's a niche that would in my opinion be very closely related on topic yeah um again you could probably quite expand into that quite easily looking at the semantics uh I think sometimes like certain ones let's say you go down the gardening route right so you go down the gardening route and you go in some people are wanting to buy certain lawn mowers but if they need a bigger area being done you know to ride on lawn mow and they're like do you know what I just want a landscape gardener to come and do it from it or an even bigger one might be that they've got a hedge trimmer but then the the trees are going out of hand and a surgeon to come and do it and stuff like that so there's all different ways of being set to monetized from a lead generation standpoint with regards to products like um best dishwashers well some of them might just want a dishwasher being repaired an appliance repair and there certain people that come out might only charge 60 80 pound to come out and physically fix an existing um one so going after appliance repair in certain areas well again it's more topical authority that's related to appliances of what they can do more money but actually more topical authority as well which is which is great for the site as well and then another thing off the back of that would be the pixel data so if you're capturing pixel data from say Facebook ads or or any other form of social network or even Google um and their pixel you could then speak to these companies who offer them service and say actually my audience is ideal for you yeah would you be interested in paying as like a a retainer on me pixel and advertise into the audience yeah there's a few big sites I know charging 3 4,000 a month just on renting out their Facebook pixel and then they're able to do the retargeting it and it's working well for them as well cuz I know the people that are physically renting it and it's working great for them because they were able to do lookalike audiences on the back of it as well so they're getting millions and millions of people that are targeted people they know are targeted to people because they've physically gone out and done a search landed on the website and then they do the lookalike audiences and yeah they make they're making a fortune from it of they've being able to do that it works both ends works great for both people and another thing that what a lot of affiliates do is they look at only Amazon and they only look at like the other big sites Target etc but what you could actually do is reach out to the manufacturer because often these manufacturers have a sales arm and you can negotiate a better deal with actually the manufacturer and what you could have is you could have a tenancy yeah agreement which puts them number one it happens a lot in the daily will know in the gambling issue you get paid a tenancy for especially on certain festivals and stuff so like they're selling ad space on there some of them it's not even just being position number one some people want a banner in the in the head or around the outside the way you design your site you have like um banners on the outside or they might just want a popup an exit popup and they might say I'll pay you £3,000 a month for an exit popup so like there's all other things of selling ad space on the site or selling tenancy deals on the site which is another great way another absolutely great way of doing it some people are scared of doing this and I'd say make certain you've got editorial policies in place for this selling guest posts on your now these guest posts on the site that people might want to do I'm not just interested in going doing 2,000 words of low quality content that's going to end up getting your site being penalized but if they can contribute to your site and you can add them as a contributor and there there's someone that's some a lot of these people that reach out to you they're already in your space there could be a brand that want you to do a review of one of their products they might give you the product for free you can do an unboxing you can do a video you got unique images but then they basically turn around to you and you can add them on and they'll pay you for that guest post they pay you for that review and then you just give an honest review about it but you gen it's it's about the topic it's on point you're getting paid for the guest post you're getting paid for the review you've actually getting the product normally sent through for you for free and it's giving unique content on the site which we both know obviously the unique side of it and the information gain of it is is another great way of monetizing different ways.

James Dooley: So would you say there's any others that if you look at a site and you want to buy it you would think o it depends I suppose it depends on the niche there's other there's other things you can do so let's say you're in SAS industry right and you're selling the guest B you you're renting out your pixel and all if they say it they're going to probably go down the route of monetizing in always do what I mean when they start knowing how they can do multiple revenue streams and all you've then got membership so then you then turn around and then you can then you you was talking about collecting just emails forget just collecting emails get them added into a Facebook group get them subscribing to your channels getting subscribing and and um thing on your YouTube channel so that then people are basically turning around and liking your videos commenting on your videos subscribing to your channel?

James Hudson: The multiple touches exactly the more multiple touches that you get the better so from there then yeah you could get them into like Facebook groups as well and stuff so there's so many different platforms you can sell online courses um and then you can get me into private groups if you needs be paid private kind of subscription basis of where you can do it for monetization as well on and I guess you can then go down the route of events virtual events physical events we we attend a lot of masterminds to do a lot of virtual ones as well um there is always the route of monetization down that way yeah.

James Dooley: What's the this is going to put you on your back foot a little bit what's the best route of monetization arguably that you've not thought of before and it's kind of shocked you that it was monetized that way that you've seen?

James Hudson: Do you know what like I feel like I'm very good with monetization I say monetization in business is one of my key strengths so this time what I would say that that that I've done that I've never really got it's never been a well factor that some else has done on there might been little bits that I've gone I'll take a bit of that I'll take a bit of that there never been one like who my God that's unbelievable but there's certain things of where um me and Rick built out the finance sector and what we do is we wouldn't just care about one certain product we'd go quite broad so what I mean by that is let's say we knew that someone wanted um to have a will that's being written generally speaking having a will that's been written and it's like a legal kind of letter that's being done to pass down to the kids yeah generally speaking the demographic is they're going to be 55 generally plus they're going to be old an older person what else might want they want in their life at this present time sometimes when the writing funeral insurance funeral insurance is another great one that they might want so we always look at not just how can we monetize that site but how can you're almost saying get captured of email how can we cross sell and upsell different products so they also might be wanting to do some equity release they might have a house with quite a bit of equity in the house and they might go you know what the fact that they even thinking about having a will they're kind of half thinking about death thinking that they're not far off and they need to be passing money down they might also then be thinking do you know what I've got grandparents I've got kids I want to text some at my house I want to enjoy myself and I want to try to make certain that I'm going to do this dream cruise that I wanted to do I'm going to do an extension on my house I'm going to do something like that so the cross sales and the upsells of how one business can lead into another business is huge like look at kind of how we go around acquiring certain doing certain investments we'll go on and acquire someone that's doing um just selling citations but we then know if they want citations why do they want citations they want no follow back links to the site why do they want no follow back links to the site they want a found don't foundational links what other links might they want oh we can go and upsell them searchy with regards to guest post and niche edits because that's where they're at at present what it's the why they're wanting that to be done it's like the why they're wanting the will to be done the demographic is the older they might want an equity release they might want the pension pot being sorted out and this other funeral plans investment advice on exactly so there's loads of different avenues of where you can cross the citations can lead you on to selling guest post in niche edits or we heavily got involved in a B link doctor and an investment why it's not just about doing the dis I make next to nothing on doing a dis right but we then know that the client then might put some trust in us to say we can build you toxic link we understand what a toxic link looks like I want a link rejuvenation plan and hopefully then they put the trusting us for then us to be able to do the back links moving forward so it's just little avenues like that from monetization point of view what sites can you build and sometimes it could be you're buying a site and 301ing it into your site you're buying a business and and going I'm quite weak in this area I'm going to buy this business and put it into that business yeah so that's where sometimes on the monetization in the investment and then with that would you then build the cluster on the the website you've already got?

James Dooley: Oh absolutely and then do a 301 yeah yeah yeah for sure yeah cuz obviously citations you want to do all the benefits of the citations you want to make certain the talking about the no follow to do follow kind of ratios and all the rest of it so it's just basically people do not monetize sites enough and so many people come to me with a site and I'm like probably 5x what they're earning from them existing the existing traffic that they have and they're obsessed with more traffic and not trying to see our once you're almost forgive the pun but in bed with some of these bigger clients where you send them a lot more traffic and things as well I guess when you're in in that niche you'd probably be able to acquire the site and probably have a better rate with the the affiliate?

James Hudson: Absolutely yeah you become a super affiliate like exactly what people some people did with regards to um Amazon Amazon set up super affiliates so some of them was only earning 3% they could go out and buy that site it was doing 100 grand a month plug it into their site get 8% next it's doing 250 grand a month for the exact same amount of traffic yeah so and yet of course like if someone's going to start sending them more inquiries if it's from lead generation they're going to look at after you more and pay you more cost per lead or more cost per CPA yeah so you're going to earn more money from that same level of traffic or the amount of leads or the amount of affiliate kind of commissions that you're coming through so and not only that is that the better relationship you start to get with him these brands start opening up to you saying I've got this new product coming out next month it's going to absolutely crush it you're the first to know about you're the first to review about it your body information gain like straight away you're the first to review that product you've got the pictures of you you become the resource of it and everyone's then linking back to you and next minute sites can blow up so it's yeah I think monetization isn't talked about enough from from my angle anyway which I'm I'm kind of glad with because I've always been down the route of an investment an investor preneur kind look at a lot more opportunities to kind of buy into it so but yeah let's hope people who listen and try to start monetizing don't implement any yeah yeah anyway over and out make sure you like and subscribe and we hope you like the monetization strategies for how you can monetize whether it's an affiliate site or lead gen site or display ad site better into.