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This episode dives deep into how Scott AI from workrr utilizes workflow automation tools and CRM systems like GoHighLevel to successfully leverage voice AI in his clients' businesses. Scott shares his journey from 2010 into the automation space, focusing on the evolution of voicebots from the early days of robotic systems to today's conversational AI. He discusses his agency's approach, particularly emphasizing how they use platforms like Zapier, and the importance of meticulous prompting for optimal AI performance.
Key takeaways:
- Scott's experience: Scott's early adoption and understanding of voice AI give him valuable insight into how businesses are succeeding and struggling with this technology.
- Emphasis on systems: Scott's core message centers around creating well-structured systems. This extends from the onboarding process for new clients and staff to modular workflows within the agency.
- Importance of Prompting: Precise and detailed prompting is crucial for getting desired results from voice AI. The conversation highlights how avoiding negative prompts and focusing on clear, specific instructions leads to more accurate and helpful responses.
- Modular work-flows: The use of modular workflows allows for scalable and adaptable systems. This modularity eases training and makes the agency's services easier to understand and deploy.
- Voice AI beyond simple phone calls: The conversation emphasizes that effective use of voice AI involves a multi-channel approach. This means integrating voice with email, text, and live chat to handle a wider range of customer interactions effectively, not just focusing on individual phone calls.
- Customization and context: Emphasis on the importance of providing the AI with ample context and instructions tailored to each use case. This goes beyond providing a knowledge base, focusing on scripting and giving examples to produce more human-like responses.
- Agency Onboarding: The conversation highlights an automated onboarding process for agencies, making the whole experience much more streamlined.
- Scaling and training: The emphasis on modularity and well-structured systems facilitates scaling and training new personnel efficiently.
Further Discussion Points (from the Q&A):
- Handling AI hallucinations: The discussion underscores that AI accuracy hinges on comprehensive, accurate prompting and avoiding overly complex prompts.
- Tools: The conversation details specific tools, including:
- GoHighLevel: For CRM and automation.
- Synthflow: The core automation platform.
- Zapier/Webhook.site: For integrations and automation.
- ZappyChat: For email and text communication.
- Pricing and Service Packages: The show reveals typical pricing for agency setup fees and monthly retainer services, highlighting the range within the voice AI market.
Overall: The episode is valuable for marketing agencies considering or already utilizing AI voice solutions. The focus on systematization, modularity, and detailed prompting provides actionable strategies for improving voice AI performance and achieving tangible results.
Creators & Guests
What is Synthflow Podcast?
Welcome to the Synthflow Podcast, your go-to resource for exploring the latest advancements in voice AI.
Join us as we dive into insightful discussions with industry experts, share real-world applications of AI-powered voice assistants, and uncover how cutting-edge technology is transforming communication, productivity, and customer experience.
Whether you’re a developer, entrepreneur, or tech enthusiast, this podcast will keep you at the forefront of the voice AI revolution.
[Speaker 2] (0:00 - 0:56)
Today I'm joined by Scott AI from a partner of ours called Worker. Now Scott's got a digital marketing agency and he helps clients leverage voice AI in their businesses. So we thought it'd be good to bring him on for a conversation around how exactly he's using SynthFlow and combined with automation tools and CRMs like GoHighLevel to bring success to his clients.
Now we talk about his processes and also where he sees this space going. Scott's been in the voice space since 2020 before the latest batch of AI voice solutions came out so he's really knowledgeable about how to best succeed in this space. I hope you enjoy this conversation.
Okay so I guess we can kick things off. Scott when you do you want to start with doing a bit of an intro about yourself and Worker. We can just run through some bit of backstory and how you got here etc.
[Speaker 1] (0:57 - 2:56)
Yeah yeah sounds good. So back in about 2010 I got into the automation space. You know kind of quickly started building out custom CRM solutions for enterprise clients.
Kind of quickly found right around 2020 the real missing piece to the puzzle to fully automate an entire role within an organisation was you know the ability to make calls, receive calls. So around 2020 started building voice bots. So the ones that you actually had to programme you know 50 ways just to be able to pick up what somebody's saying.
One thing like you know if somebody's trying to say no there's like 50 ways somebody could say no. And you had to go in and actually programme each way and there's so many different directions. I mean the implementation process was a nightmare.
Took weeks to do. Tonnes of testing. Tonnes of adjusting.
So obviously once voice AI came out it really kind of changed things up for us a little bit. You know we were one of the first ones using one of the first platforms that came out. And quickly started realising that you know it's just a lot more to this than what a lot of these companies were really saying.
Like hey you just come in plug in a script and you know make a thousand phone calls and make a million dollars so you know we started going in and you know putting in a lot of integration. So we integrated basically created an omni-channel solution where it has text messages, emails, phone calls, and where the AI could recognise you know what's being said across all channels. With that we started having a lot of the newer AI agencies that came into the space kind of reaching out to us figuring out what we're doing.
So once we kind of started consulting with a lot of the agencies started helping them out we ended up rebranding because our name was Beyond Orbit at first. Ended up building an agency solution to automate the onboarding process for agencies. And that's when we ended up shifting over and rebranding over to Worker after we joined Synflow.
[Speaker 2] (2:58 - 3:09)
Nice. So what were you using back in 2020 when that was pretty early for voicebots? Was that back in the days where everything was kind of robotic or how did they actually?
Yeah. Perform back in the day?
[Speaker 1] (3:09 - 3:22)
They didn't perform that great. You knew that it was a robot that's for sure. I think there was maybe like five or six voices on Google or something that you were able to use.
Yeah it was a nightmare man.
[Speaker 2] (3:23 - 3:31)
No way. Were you always using it in for marketing purposes? Were you doing consulting?
How are you kind of structuring your offering back then?
[Speaker 1] (3:32 - 4:16)
Yeah it was because we were in you know into building a custom CRM solution. So we'd go in and automate people's business processes within their CRM systems. And we actually got into before the voicebots we were actually able to start automating and programming some chatbot type style text messages and emails.
So we were kind of already doing that a little bit before we started getting into the voicebot space. But then we started including that piece because we realised that you know the real missing piece to the puzzle there was being able to make those phone calls, being able to accept inbound calls and perform actions with that. So that's when we started looking out for solutions and ended up coming across a couple and kind of hard coding these bots or chatbots just with a voice.
[Speaker 2] (4:18 - 4:36)
Got it. I mean you were using chatbots too. Have you done the whole coming from programmatic voice to chatbots through like a voice flow type solution?
And then have you done the whole suite or is it now niching down into voice through SendFlow specifically?
[Speaker 1] (4:37 - 5:19)
Yeah I mean we do voice text and email. That's kind of the thing that we do omni-channel approach because it does to replace a human. A human just doesn't make phone calls.
A human doesn't just accept inbound calls. They also send text messages. They send emails.
They change stages. They perform actions. And really if your whole goal is to replace a human role you're going to need more than just a phone call and that's kind of what we focus on.
The chatbots I'm not a huge fan of having a chatbot on you know like a website. I prefer to actually collect the person's information and then be able to nurture them via text email and phone calls. But we do have options that we do work with some clients that have the chat feature on a website.
[Speaker 2] (5:20 - 5:21)
Got it. How did you find SendFlow?
[Speaker 1] (5:23 - 5:28)
You know what? It was the failing of another company. I'm not going to mention their names.
[Speaker 2] (5:29 - 5:29)
RAI.
[Speaker 1] (5:30 - 5:37)
Yeah you know what? I'll tell you what. Without them I know that I wouldn't be where I'm at today.
[Speaker 2] (5:38 - 5:49)
They were early weren't they? They were quite early. They moved fast and yeah I think everyone's story is a story but they were innovating pretty quickly.
So yeah credit to them.
[Speaker 1] (5:49 - 7:01)
Yeah and you know what? The owners man they are great people. It's a fast moving space.
A lot of changes. A lot of competitors coming to the space. Great people man.
I had to make a change and I think the biggest thing for me was isolating the agents back then. I don't know how it is now. I haven't used them since then but you had one calendar you could hook up for your entire account.
You had one phone number that the AI would call from. They were never isolated. You had one webhook you could send post call information to.
So that's really what caught my eye with SendFlow is everything was isolated. Each agent had their own phone number, had their own webhooks, had their your own ability to send live transfers to. They were just so isolated which when you're using different use cases or running different campaigns you really need to have those different phone numbers, those different calendars.
So that's really what drew me to SendFlow and then hopping on a webinar with them. You could really tell that the co-founders are real good people and Alex he sold me man. Great guy.
[Speaker 2] (7:02 - 7:43)
Yeah I know he was crushing the webinars for the last I think probably year and a half I think before I joined and he was doing a killer job and the product's come a long way since then. Can you share with us just a bit around like how you structure your agency? It could be from like a technology wise within SendFlow with sub accounts etc or it could just be a more of like a business standpoint about how you work with clients etc.
I know you've got a lot of agency owners in here across a number of verticals so as one of the biggest users of SendFlow and we can maybe dive into some scale numbers later if you're our big partners insights.
[Speaker 1] (7:43 - 10:15)
Yeah so we've always been a done for you type of solution. We've never really gotten into the I think we attempted it at one point just kind of letting people go in and play around with their own sub accounts but what I found is the voice AI even just the voice AI by itself not to mention everything else that you need to kind of include to automate a human role. It's not that easy and I'm nothing against SendFlow here but it really is there's prompting, there's custom actions, there's APIs, there's calendars you got to hook up, there's integrations, there's just so many pieces to the puzzle that I see a lot of agencies even coming in their first month, their first two months whatever it may be that they're still really trying to get a hold on it and trying to understand how it works and how to prompt and how to integrate things properly. Now you know the way that I look at it is if I go in and sign up 200 clients and give them access to their own accounts well how sticky are those people going to be because they need to figure it out right if these agencies that have already been marketing agencies have already done you know working workflows and stuff like that if they're having a hard time kind of figuring it out and making it work properly you know how likely are these clients going to be able to do it so we've always been focused around a done-for-you solution and really what we did early on is not only you know build the product that we wanted right so the omni-channel with the voice, the text, the emails and then obviously being able to perform actions throughout the entire lifecycle of a sales process but then from there we went and built systems right we built systems automations to be able to automate the onboarding process for clients take care of the hardest pieces of the puzzle when you are onboarding a client so the prompting you know creating the agents setting up the Twilio accounts doing the registrations properly for Twilio so your numbers don't show up as spam there's so many little pieces involved even just with the voice AI side that you have to set up properly for everything to work together so what we did is we went ahead and built systems and implemented those systems to be able to automate around 90 to 95 percent of the onboarding process not only for ourselves but for agencies that we work with as well to make it to where you know you turn a one two week possibly even two month process into you know a short one hour period to onboard a new client.
[Speaker 2] (10:16 - 10:25)
So you're using Synflow not only for external clients but you're using it for internal systems too if that's my take from that is that right?
[Speaker 1] (10:25 - 11:20)
Well we're using it for I mean we use the APIs in our systems right so to be able to create the sub accounts automatically so you know by the time the the agency ever even touches the lead or touches the contact to onboard them they already have everything set up for them so you know we do use Synflow's APIs which we pushed heavily for this past year was you know to create the sub accounts to attach the Stripe account so the client's Stripe account into the sub account so they never have to even access Synflow be able to go in and create the inbound and outbound assistant for every single agent inject the prompt into it and really just create that foundation automatically within you know less than a minute after a client fills out an onboarding form so then now an agency comes in and they make a few connections and then the the client's off to the races.
[Speaker 2] (11:22 - 11:46)
Gotcha okay so you are you dealing with it in one one niche specifically or you're going you're going pretty general or and maybe a second part to that have you seen a particular like ramp up in clients in a certain industry let's say customer support was the most obvious one when voice AI got better have you seen any like specialisation within your agency?
[Speaker 1] (11:47 - 13:02)
Yeah so we're really more of the sales process focused right we're not we don't really focus much on the support side of things we're big on the sales cycle right so anybody really any organisation that's using appointment setters or they're getting new leads in they're having to nurture those leads they're booking appointments or sending live transfers off those are the types of industries that we work in and that's a lot of our agencies those are the type of industries that they work in as well we have done some setups for some customer service stuff but I like to focus on what makes a company money I feel like that's a little bit more valuable and a lot more easy to sell to somebody then hey we're going to take your customer support calls because that's not really generating money for the the company obviously if you go into a company that has 100 customer service reps you could replace yeah you're going to save them a tonne of money but if you go into a you know a small business that has five people in it and they're like you say hey I could reduce your guys's calls that you get for customer service by a little bit well is that really doing much for them in my opinion not you know but if I could take your conversion rates and increase them and automate that entire sales sales process up until the close you know I see that being a lot more valuable to clients than than just taking customer service
[Speaker 2] (13:02 - 13:43)
calls got it I guess that means you'd be paying like a lot of attention to the details in prompting as in language do not use these certain words do not use any more words in a sentence in this limit I know that there's a lot of these little nuances that go into creating prompts I know and I've been testing stuff since low for example one of them that I found useful was keeping sentences short and then eliminating some of the words that agents or AI tend to say in general like delve is the most most popular one or dive into is there any any tips around prompting that you found to
[Speaker 1] (13:43 - 15:43)
make a bit of difference in your business well yeah kind of what you're just saying right do not say this do not say that what I found works a little bit more effective than telling it not what not to do is to take what you're trying to say right so if you're saying do not do this and rewording that and giving it clear instructions on what it should be doing right so we don't do a lot of negative prompting telling it not what to do because I feel like the more you tell it what not to do the more confused it gets and the more it ends up doing those things so so that would be one of the first tips there and and you're absolutely right there are a lot of nuances there's a lot of things uh that need to be in a prompt because you know you come in and and I see it a million times where somebody comes in they create an account uh they make a you know they make a prompt they put in a script and they call it and they go down the the prompt the questions exactly how they want it to be answered and they say wow this is great and then they go deploy it to 10 000 calls and wondering why they're getting no results at the end of the day there's a lot that can happen on a phone call there's a lot that does happen on phone calls that people don't really account for uh so they go in and they they take test at one time and deploy it out to 10 000 calls and then they're you know yelling at Synflow that oh something's messed up your system's broken you know in all reality that you know you didn't really account for everything that could potentially happen on that phone call um so you know over you know especially with the AI stuff over the past uh I'd say probably year and a half now you know we learned a lot to to be able to go in and add things to the prompt to make certain things happen and you know we're actually ones to inject an actual script into our prompts uh I'm not a big fan of just saying here's some instruction on you know make up whatever you want right but what we do is we we include a little bit of letting the AI inject some stuff and then mix it with exactly what we want it to say like giving a couple of
[Speaker 2] (15:43 - 15:49)
examples of answers what was that like giving a couple of example answers so it can kind of get
[Speaker 1] (15:49 - 16:51)
a real now so what we do is we put an instruction in before each script line that we have we tell it to acknowledge what the user just said uh answer any questions the user had and then lead into the script that I want them to say because it does create that natural conversation to where you know the AI can actually go in and kind of acknowledge what that person's saying and then lead into naturally the script that I wanted to say so you know what we found is and you know me and my business partner Sean you know we've we've ran call centres for many many years too and it's really all about the script I mean it really is um you know the people that perform really well in call centres are the ones that stick to the script as long as you're with a company that has figured out their script right so letting AI just kind of make something up every single time I feel just doesn't work that great in my honest opinion so that's why we actually feed every single one of our AI's an actual script to read but we give it a little bit of wiggle room to make
[Speaker 2] (16:51 - 17:31)
the the conversation a little bit more natural so got it I like it that's uh some good tips how have you when you were just it's going to be a lot of people starting out maybe a different different stages of their journey if somebody was making a move into voice AI now looking to get their first couple of clients and they're trying to deliver some voice assistants what what tips would you give somebody to start out and what you're thinking of your answer I think you may have prepared a couple of screens at some point so you can hopefully look at a bit of your setup and some things that you've said but yeah how would you how would you get get going if you're
[Speaker 1] (17:31 - 19:02)
just starting out now yeah I would say don't come into this thinking that you're going to sign up for an account pop in a script and deploy it for a customer and expect it to work 100 right away I think what anybody coming in as an agency needs to do is have one thing in their head before they start is how can I develop a system to onboard my clients and to make this work you got a one okay what's your product going to be are you just going to sell it and and say hey I'm going to you know put voice AI into your business and what does that even mean and and the reason I say that is any agency that I've seen actually have success with this it's when they finally buckled down put together a system got organised that they that they started seeing you know success yeah so I would either one start with find a system that's already in place or do whatever it takes to to create your own right now obviously do you need a full automated onboarding process right out the gate probably not if you just need to sign up your first one or two clients right you want to really first determine what it is that you're going to go after but once you determine that you know start building systems around it to where you know you could either automate things or you at least have some sort of an SOP that you can go down because again there's very you know there's a there's a tonne of different pieces that are involved with it that that's more than just
[Speaker 2] (19:02 - 19:37)
signing up for a Synflow account yeah that's um that's a good one I think we we had a conversation with Jake who's another one of our partners at Synflow and he he had a long background in marketing so rather than just offering a digital marketing and funnels etc and acquisition and he said when we spoke that it was adding another product to the service on top of his existing business he wasn't trying to reinvent the wheel and do something completely new he took a market that he already knew and then just added in a voice AI solution on top of his
[Speaker 1] (19:37 - 20:38)
on top of his knowledge yeah yeah I completely agree with that because again you know a couple of the other uh or some of the other agencies I see having success and standing out because there's a lot of people in there you know like we talked about earlier creating an agent making it sound really good and then throwing up a recording on Facebook and saying that I have the best AI in the world right because I created a really great demo so the way to stand out in a market like this where you know people are coming in creating an agency account and saying that they're an agency right out the gate two days later is is packing on things to your offer so you know marketing agencies going in and creating that you know having the the marketing um the marketing product or whatever it may be the marketing services that you get attached to it or if you're already doing something now attaching either attaching the voice AI to it or using the voice AI as a leader into your other products where you can now add more value than than anybody else that's marketing an AI demo.
[Speaker 2] (20:39 - 21:03)
100% I think um one interesting use case I've heard of was somebody who spent a few years in the recruitment industry so then they could build a recruitment focused voice AI solution and automation solution because they knew about the recruitment industry and they pain points in there and we've got a couple of questions in the Q&A let's just answer those and maybe we can then dive into a screen share Scott if that's what we do.
[Speaker 1] (21:03 - 21:06)
Yeah sounds good I'll start from the bottom here uh CRM.
[Speaker 2] (21:06 - 21:13)
I can put them on screen I think hold on let's go uh there we go how do you control AI hallucinations?
[Speaker 1] (21:15 - 21:43)
So I guess let's define what uh what an AI hallucination is right is you know are you talking about an AI going off track or or what exactly you know because I see so many people have different uh different ways of saying oh it's hallucinating you know is it not following your script is it um you know I what exactly if you could define that real quick maybe we move on to the next question let him define that exactly what he means by that.
[Speaker 2] (21:44 - 21:55)
And the next one we say can you share your tech stack this is a favourite all-time question what tools are you using and how are you using them? Yeah yeah so uh kill two birds with one stone though
[Speaker 1] (21:55 - 22:40)
yeah exactly yeah so uh go high level uh we use go high level for our CRM system um we have started implementing for custom enterprises that we work with some other uh CRM systems but we mainly use go high level uh it's really gate uh great at uh duplicating your work right so snapshots being able to uh automate sub-account creations tonnes of different automations that you can do in go high level um absolutely love it wouldn't change it uh obviously SYNFLOW we're using uh Twilio obviously I mean everybody's kind of using Twilio uh we use webhook.site to automate a lot of other things via APIs uh for example automating the Twilio registration process and sub-account creation which for some reason a lot of people can't really figure out.
[Speaker 2] (22:41 - 22:43)
Is that webhook.site sorry?
[Speaker 1] (22:43 - 23:54)
Yeah webhook.site yep yep we create a tonne of different actions and um obviously you need to be a little bit more well-versed in APIs to be able to go ahead and run that it's not like drag and drop you know and we don't use Zapier we don't use Zapier we don't use make we use webhook.site for everything because really all make and Zapier are are you know API actions with a nice UI really that's all it is to make it easy for anybody to go in but um you know webhook.site I think it's like 50 bucks a month you get unlimited webhooks um so we're not paying for Zapier and all the different actions and all the different runs you got to do with that um we actually use that too to make free call triggers uh outside of GoHighLevel so instead of spending that penny every single time you want to trigger a call we actually made it to where it's free um a little work around there and then being able to take post call information and feeding it back to GoHighLevel for free as well so there's a lot of different things that you could do in there um and then yeah I mean I'd say that's it you know it's not so we keep it kind of simple uh so GoHighLevel, Synflow, oh ZappyChat we use ZappyChat also for the texting and the emailing and they have a chat chat AI as well so.
[Speaker 2] (23:54 - 24:32)
Nice if anyone listening just didn't write all those down I'll put them in the notes afterwards when this recording gets posted so don't you worry um we got yeah let's answer a couple more questions then we'll go to screen share and we can catch up with the any more questions after that so we've got this one how many files do you recommend putting into an AI assistant so maybe uh this is for you to do the knowledge base questions how much context do you do you give it and do you know addition there is how much info did you put in the prompt versus into any knowledge base yeah so I'll tell you what we actually do not
[Speaker 1] (24:32 - 25:22)
use a knowledge base everything that we do is built into the prompts we we find that it performs way better and if you can give it clear instructions because what I see a lot of people do is they'll go take a website a 50 page website and upload every single page they'll go take 100 page documents that mean absolutely nothing and upload it into the AI and expect it to perform really well so what we do is we actually provide a tonne of context our our scripts our prompts are long they're not like when you go create a new assistant inside Synflow and there's like that that example prompt in there it's they're actually very long prompts they're very long scripts uh for a reason because we give it enough context to be able to have a really good conversation so it's for zero files I use zero files and all my everything in the prompt nice and actually Alex
[Speaker 2] (25:22 - 25:29)
recommends that too I think we are actually working on a a new uh rag system for knowledge bases
[Speaker 1] (25:29 - 25:44)
um but I keep everyone posted once that launches and another reason I do that too is because you could also it's easy to fully automate right I could I could ask my client how do you want to respond to all these different questions I can get information about their company their value
[Speaker 2] (25:44 - 26:05)
proposition I get all this stuff you can bring that straight into the prompt dynamically free nice I like that um so we'll do one more and then we'll make sure we get to all of them so we have okay are you using voicemail drop along with Synflow and if so how are you using it
[Speaker 1] (26:05 - 27:20)
I haven't heard of voicemail drop for you yeah not uh I don't I don't I don't do that as a standard uh but we do offer that service for clients that want it so what you could do is if you get the post call information and it ends up being a voicemail you could trigger a voicemail to be dropped uh there are there is actually one that I did help somebody implement um what is it called dropcowboy.com dropcowboy.com you can throw that in the chat if you want they do they have uh they have an AI where you could actually feed it information so like Synflow or ghl for example you have to have a pre-recorded file that gets uh that gets dropped on the voicemail right so there's no names there's nothing in it no variables to personalise it so what you can actually do is take dropcowboy.com and use their APIs to feed uh you know a templated message but then feed in some variables like the name or you can even have AI generate uh you know a voicemail for you based off of previous conversations the AI had with it or the text message conversations and have it create a custom um a custom voicemail with a custom call to action and then go and drop that voicemail after they don't answer the phone so
[Speaker 2] (27:20 - 27:31)
that's a another way to nice there yeah like a like a tech stack tool getting drops that nobody's heard of before that's awesome or a few people have heard of that people may not have heard of
[Speaker 1] (27:31 - 27:40)
less common tools so you're gonna go ahead you can do man there's a lot of stuff we could do with this especially with all the custom actions and stuff within uh Synflow process payments I mean
[Speaker 2] (27:40 - 28:35)
there's just so many things uh we've got the um integration like when we have uh Stripe I know that they recently released uh an SDK for agentic payments too so that's gonna be really interesting so do you want to go can you share your screen Scott just make sure you've got the right permissions and yeah if you've got any more questions as we go just chuck them in the Q&A and then oh we can get back to them but yeah that's uh that's some really good tips I haven't actually spent too much time uh working with voicemails actually the um the custom actions are really interesting if you can work with APIs and leverage custom actions in your voice agents then that's just incredibly powerful in my opinion okay we can see it all
[Speaker 1] (28:35 - 29:59)
right so I think what I'm going to cover in the screen share today is uh really about kind of going back to what I've been saying the whole time systems right once you can generate a system and create a system even if it's yourself it doesn't matter but I always see the most successful agencies have a system in place to onboard implement their clients and support their clients so I'm just going to kind of show a few screens these are sub accounts so we have a sub account we build everything and you'll kind of see that here in a second we build everything very modular we build it modular because it makes it easy to train people it makes it easy for agencies to understand I see a lot of guys out there that are creating these workflows that are 50 directions wide 100 directions deep and you change one thing and everything's broken so we actually build everything very modular like to make it super simple even down to every single use case every single campaign agent that you can ever create we create them in separate sub accounts so they could be their own snapshots so they're very easy to deploy whether you want to deploy 1 or 10 or 20 agents out to a client you know we make it as simple as possible so kind of going into our process we have our base onboarding so we have our onboarding that we run through that's that's pretty much automated you get to a point now kind of stepping back all of our agents
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