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The Noon Hour Of Madness & Mayhem can be heard live on KBEAR 101 weekdays at 12pm MST. Viktor and Peaches talk about a wide variety of topics depending on the day and you never know what to expect!
The noon hour of madness and mayhem powered by Jalisco's, the podcast. The noon hour of madness and mayhem is powered by Jalisco's. It's New Year's Eve, and Peaches is looking forward to change in radio in 2025. Peaches got this huge list. Well, it's not gonna change anything.
There's still gonna be old people in charge. The times that it'll change is when those old people die. No. What you need to do is you need to get that, notarized and sent out looking very official, and you send it to every radio group in America. Yeah.
And they're gonna toss it out just like every person that's trying to apply their resume. Well, hey. That's the only way you could even possibly get a little bit of change, get it into the right weirdo's hands, and you never know. So what do you have? 30 things you wanna see change in radio?
It's like yeah. That's 28. 28. Alright. We'll we'll do, like, what's what's the math on that?
7 per break? Sure. 7 times 4, 28. I know my time stays. You go.
Good job. That's right. I passed 3rd grade. Alright. Peach's.
Peach's things that he thinks radio needs to change. And, you know, I'm an old dude. Peach's a young guy, So we might have some disagreements on this. Well, number 1, get rid of weather and traffic updates completely. Sponsored, not sponsored.
Nobody wants them. I can easily go on my phone right now. High of 27, low of 15 in Idaho Falls. Oh. Oh, sorry.
Anybody can do that in their phone. They can also check the maps on their phone. I don't wanna hear a sponsored traffic break on any radio station ever. I don't think it's compelling content. I mean, we've talked about this before.
I under understand why they do it because they can make money off of it. But it is, again, necessary. Southern California, there's gonna be cars everywhere. Who cares if there's a crash, a car b que? There's gonna be congestion.
People are gonna be slowing down, staring at the police cars. They drive by going, oh, I wonder what this is all about. Car BQ, has that been used as a band name yet? I hope so. I hope not.
Actually, no. I hope not. Maybe I'll start mine. There you go. You've been looking for a hardcore band name, Peaches.
Car BQ is that's definitely a metal band name. Before every set, we just set, like, some old car on fire. That's right. You know? Be a, you know, an entertainer.
Give them a show. Alright. So what do you got at number 2? Radio edits of songs, especially those in rock radio that take out the screaming parts. Play the full thing or don't play it at all.
Totally agree. You know how I feel about that. Right. That one was easy. Absolutely.
Number 3 on this list here of things we need to get rid of in radio in 2024. The puky radio voice, especially if you're putting on a fake accent. What do you mean? I don't like that. You know, why use that on the phone, talking with your family, etcetera.
Why use it on the air? Alright, peaches. Well, I'll think about changing my radio voice in 2025. Here's a here's a iffy one. I like fake radio voice.
What are you talking about? It's my favorite part of radio. Commercial overload and everything doesn't need to be sponsored. The amount of times I have heard 3 or 4 sponsors attached to one event out of the year that's supposed to be like the station's WrestleMania makes me wanna puke. Well, that one It makes it makes you seem desperate, especially if you have, like, powered by it's like, what even the studio?
Like, I've seen sponsored studios now across the country. Yeah, dude. I if somebody wanted to sponsor our studio and pay us a bunch of money Well, give give us free stuff. Give us the free stuff. That's what I care about.
The money goes to the company. I want the free stuff. Yeah. They do need to share. If we've yeah.
If we got the studio sponsored, Bossman, kick down a little bit to the Kware crew. Like, Coast, sponsored by Celsius Energy Drinks. You know how many even my friend John, who was just on that podcast who just started, he was like, yeah. I I went to their fridge and took out a whole bunch of Celsius and took it home. Nice.
They have a fridge full of energy drinks. Now, I don't drink those anymore. Yeah. So But that's free stuff for the for the building. So who would you want to sponsor the studio?
I don't know. You know, so we could get free stuff. What kind of free stuff? Some type of Mexican restaurant maybe. Jalisco's.
Jalisco's could sponsor the studio. That'd be great. They could bring that bean dip and chips. All over. Day.
Bean dip and chips and salsa. Yeah. Maybe bring the horchata. We have a horchata dispenser on the counter back there. Horchata dispenser.
I'm gonna be so fat. All I drink is sugar. Yeah. Sugar. That's all.
Alright. What what are what are we at here? Was that 4? That was 4. Alright.
Number 5, old timey programming that should have died in the nineties. Stop using the radio charts and instead see what's popular. Okay. The listeners definitely know how I feel that. Right.
Yeah. Old timey programming, looking at the radio charts is garbage and useless. Number 6, the fake phone bits. War of the Roses. Oh, yeah.
Those are completely fake. They're staged, awful, and downright embarrassing. Yeah. A lot of people, listeners might be unaware of it. If you hear and we've we've mentioned this, but I like mentioning it again.
If you hear a radio station supposedly put someone on the air that doesn't know they're on air, it's fake. It's always fake. It's against the law. You have to tell them upfront that your radio station, you have to get their permission before you even record anything to put on air. They have to know you can't even get permission at the end.
It's kinda crazy. You'd think you'd be able to get the permission at the end. And then if you if they're like, no. You don't air it, but no. No.
You could still get in trouble with the FCC. They're hopeless. Number 7 on this, list here, song parodies and prewritten jokes. So prewritten jokes are pretty bad, and that's, something that radio really suffers from because of those, prep sites. Well, prep sites are so bad.
I hate that whole, like, phone topic. It says, like, possible phone topic below the story. And they give you jokes and everything. Right. It's it's pretty sad.
Or it says, like, hot take. Here's a hot take for you. Here. You wanna make your listeners mad? Say this.
It's like, no. I I know how to make the listeners mad. Alright? I don't need you to tell me how to make listeners mad. I'm a pro.
Alright. So we made it through, part of the list. I think I might have done my math. No. 7 times 4 is 28.
Yeah. You're right. Okay. Alright. We'll be back with more things Peaches wants to see go away in radio in 2025 here in just a few.
The noon hour of madness and mayhem is powered by our homies at Jalisco's. Chipotle burrito time. Alright. We're talking things that Peaches wants to see go away in radio in 2025. Looks like, Josh Tyler joining us for this break.
Just in time for one that he might be offended by. Alright. Perfect. My name is not on that list, dude. That was the number 1 on the list.
Things we wanna see go right go away in radio in 2025? You asked me. It would be Jade, number 1. Oh, okay. Okay.
So this is Peach's list. We're having a discussion on it. I'm a, you know, old guy. Got a fellow old guy in here. Yeah.
So we'll get some unique perspective on you. For a lot of years. I've been doing this for 25 years. Long time. Long time.
That's why I'm glad I'm having you guys in here for this. Number 8, the forced man woman duo in the morning that have zero chemistry. Okay. Yeah. I don't disagree.
Yeah. Absolutely. It all started with Howard Stern and Robin. Right? No.
It didn't start there. I mean, they But, like, they were the ones that were the most successful together. I I would say Stern blew it up huge. Right? I would say he certainly mainstreamed a lot of things.
Yeah. But, yeah. When they have no chemistry, it's bad. Right. I I would say the same is true though whether it's whether it's a a a morning show, any show, afternoons.
It doesn't matter your day part. No. No. Very fair. It doesn't matter if you're doing a podcast or YouTube channel, a TV show, newscast, whatever it is.
If you're if you the 2 of you can't communicate, it falls on its face. Yeah. It's funny how many radio, you know, management people think you can just stick 2 people in a room, and, oh, it'll work great. Yeah. It'll work great.
Still do it. I've I've done, you know, coed, whatever the right word is, co hosted shows. I've done 2 dude shows. I've done solo shows. I did the kay bear morning show for a year.
Oh, good for you. Yeah. Yeah. You must be very proud of yourself. 1 whole year.
When he said 2 dudes, I thought of the, like, we're 2 guys from John and Jeff. Oh, yeah. We're 2 dudes too. Yeah. Number 9 here on this list.
The station's website needs to be easily accessible and up to date. Too many radio stations just don't care about their online presence. I get that too, but also what's the point? Right? Like, what is, as a as a guy who makes websites, the very first thing you have to ask is what is why?
Well, clearly, we're in rock radio. We need the babe of the day, don't we? Well, sure. Okay. Babe of the day and I think that the DJs need to write an article on the day.
That was, that was on this list too. Yeah. Blogging or or whatever. Look. Social media is great.
You get a lot of, like, instant gratification stuff, but you have to have a reason to have a website. Don't just have a website to have a website. What's the point? Yeah. And, far too many of them are packed with useless content that nobody cares about.
Exactly. And most of it's syndicated that they're pulling in from RSS feeds from other places. Yeah. So why? Here's some ABC news for you.
What's the point? In July. I agree, dude. I agree. Here's a great one.
The mid days and afternoon personalities having zero personality. You know how they do, like, the keyword is cash. Text that in now, the the type of show. Yeah. I do think that I've thought this for years.
Due to the fact that more people listen in mid days and afternoons than mornings, they should be putting more emphasis on what the hosts in those time slots are doing. Totally agree. Content is what matters. Mhmm. And they they don't tend to let them talk.
You know, or if anything 30 seconds. Back to music. Back to music. Back to music. And don't forget about the morning show because they got this cool stuff going on.
And back to the music. I mean, I do enjoy Peaches every single break. You know, just Victor is awesome. Please listen to his show every morning. That's typically how the weekend shows go.
I just plug in freak news. Put in more effort, Peaches. Put in more effort. That's right. Do better.
Number 11, speeding up songs. There's nothing really needed you can say about that. The song pitching needs to go away. Kinda goes with that, that, you know, chopping heavy parts out of songs and guitar solos. Old school.
Way old school. Pitching to pitch in songs to buy yourself, what, 30 seconds an hour? Yeah. Stop. I've I've tried to get a solid answer out of people for why they do that, and the most common responses are, it makes the song sound more exciting, which is ridiculous.
Yeah. But all you're doing is causing faster listener fatigue. Yeah. Yeah. And you make some songs sound really bad, like, the chipmunks are singing them.
Sure. And then But then that also became super trendy on, TikTok and stuff this year. Well, the past, I guess, 5 years. But But when's radio gonna start doing the other TikTok thing and slowing down songs Yeah. And adding reverb to them?
I mean, that Lady Gaga track was we were playing 2 versions on on z, the regular version and the pitched version. Yeah. And that and that was, you know, due to the fact that the pitched version I mean, it was pitched beyond what radio would do. Correct. You know, it was a very over the top pitching, but, went viral.
Had a had a good reason. So alright. Go ahead, Peach. Number 12, executives in radio firing staff, and the whole station has to pretend like they never existed, especially around the holidays. Yeah.
It's it's gotta go. I I I think we should be able to jump there and be, like, yeah. They finally got rid of them. I hated that guy. I hated that guy.
That would cause so many listeners to do then just, you know, interact with the station. Yeah. Because you are supposed to just kinda pretend that person didn't exist Yeah. After that. I'm like, who?
Look at that, I don't know who you're talking about. 97 one ZHT. Like, they've gone through 3 morning shows. I think that'd be fun imaging. They've gone through 3 morning shows.
Who's next Type of thing. Who? But I do think they should still continuing firing people around the holidays because it's funny. Oh, is it? Oh, yeah.
That's right. One of us has to do some great things. That's right. Yeah. The Grinch Victor Wilt over there.
Here's another thing to get rid of, the whole 3 things you need to know segment. 3 things you need Everybody does that. I don't do it. No. No.
No. I'm sorry. Every Oh, hey, you were at me. I was like, oh, I do the shot clock sports update, but I also talk about, you know, in-depth stuff with it. And it's funny for most for the most part.
It's not like, oh, Lizzo was caught with this certain celebrity. Are they dating? Okay. So don't don't do the clickbait title thing, the BuzzFeed headline thing. Yes.
I don't care for that. Three things you need to know. Do you just throw up 3 random facts? It is no. No.
That's a different one too. That's a random fact thing, but the the three things you need to know is, like, water cooler talk. It's the these are the 3 trending topics of the day. Okay. Rather than be, like, hey.
Jimmy Carter died, and that's okay. Yeah. That would that would potentially be on there, but it's usually, like, here's the Amazon Prime Day is coming. Okay. It's just garbage.
It's garbage. It's stuff you could talk about, but you don't need to make a list and do it every single day. If you wanted to do it. Something to say about it. Very prep bit stuff.
It's not it's not good content. It's news headlines. Yeah. It's slow hanging fruit. Now because you could take Jimmy Carter dying and Sure.
Somehow make some content out of it. I made it funny by saying he lived through World War 2 and Hoch Tua at the same time. There is that. That's a lifetime right there. Dude, what a life experience.
Yeah. To end a 100 years old, it's that's an achievement. And yet It's huge. There was still a DJ that that's another thing in my list here. There was a DJ who posted a photo of him with Jimmy Carter Saw that.
Saying rest in peace to the president. Now is this the one with the guy posting a selfie with Jimmy Carter On the airplane. On the airplane, and he wasn't even taking the picture with him. Correct. Yeah.
That was pretty bad. Yeah. He snuck a photo of Jimmy Carter he was not supposed to have and then posted it on his story gloating. Typical radio behavior. Very uncool.
Yeah. Embarrassing artist interviews. Oh, I have plenty of those. Like, like, the whole, like, so how'd you get your start in, like, fangirling the entire time? Yeah.
No. I have plenty of those. Or, like, or, like, what's the first thing you do in a hotel room, from, you know, a certain person in Boise? Yeah. What's on your rider?
Yeah. You have plenty of those. Yeah. Yeah. But I have plenty of those questions too.
Yeah. Luck luckily, Peaches, you rolled in and were immediately, like, just talk to him. Gotta give put away that list of questions. Yeah. That's, you know, it's like radio prep.
It's for desperation. Like, oh, I've got nothing. Okay. I've got some backup questions. Right.
Okay. And number 14? This is 15. Falsely advertising a tagline. If you say, like, The Rock of Southern California, you better not be playing 21 Pilots Heathens or something like that.
Oh, okay. Hot take. Now that would mean that us saying Idaho's only rock station, which is making fun of radio, slogans. I can guarantee you we're we're better than, you know, the people on the Coast and the people around here. Oh, yeah.
I know that. But, you know. Like, there's the people around here only do the classic rock route. They don't do the the active rock. The I I don't you know, they're not playing motionless and white anytime soon.
Yeah. But, you you know, to say Idaho's only. Wasn't there some lady that was, like, completely just, like, she was so mad at us because she was, like, you guys call yourselves Idaho's only rock station, but there's literally other rock stations in the whole state. Exactly. She took us literally.
And that was the point is making fun of radio slogans and taking it to the next level by, you know, just saying we're the only one that exists. I'm trying to remember back in, in 2001 when I was the 2001, 2002 when I was on the station what it was. Because it was it was that was prior to Idaho Idaho's best rock, I think, maybe. Idaho's best rock. I think it was Idaho's best rock because there's a, somewhere around here, there's a signed Megadeth thing that says Idaho's best rock.
Back there somewhere. I mean, I mean, the logo's been kind of a version of the logo anyway. We we didn't have the big red and black swoopy thing around it. Yeah. But, but it was still the same font, the same text.
But I think it was Idaho's best rock, I think, was what we we had back then. Yeah. Sounds about right. Yeah. We should change the logo next year.
You know? You don't even you don't even know. Woah, pages. You won't even know. You know how there's, like, the NBA You wanna create a bunch of work for us?
There's, like, an NBA jump man. You know, that the mic there's Michael Jordan. We should have Victor with his microphone and, like, one finger up. This is gay bear. Eureka.
Eureka. The noon hour of madness and mayhem is powered by Jalisco's. We're here with Josh Tyler from Classy, and Peaches has his list of 28 things he wants to see disappear in radio in 2025. We're a little more than halfway through it. What do you got, Peaches?
Overreliance on syndicated shows. That that that's fair, especially at, bigger stations where every single personality on the station is syndicated, it's gotten to be pretty bad where even in big major cities, they're still piping in shows from elsewhere. Yeah. I agree. I don't think we're gonna see a change to that because radio companies don't wanna pay for actual people to be in the building, but It's gonna I bet that gets more and more and more over the next 5 years until something cracks.
Yep. You see, I just for number 17, the use of AI DJs, this is despicable and you just look cheap. Yeah. I don't know that I don't think is quite ready yet. I don't think that the technology is good enough.
I there was a lot of worry about that happening at first, but I don't think for on air personalities, you'll see it happening, like, soon and But I'm glad there's a lot of people against it now. And also, like, by the time that AI is good, I'm hoping those old boomers are dead in radio, so we can just move on to the future, you know? Yeah. Sadly though, Peaches, as people die, they don't replace them. That is correct.
Yeah. That's where they go. Well, we can do it for cheap with AI. I think AI is a very interesting thing. I think it's a great tool, but I think, you know, when you start using it to replace creative things, you're using it wrong.
Look at that. Using it to create art, using it to create music. It's fun. It's silly, but you're you're taking away creativity. And I think if we learned anything in 2020, we we should have learned that, putting away the unimportant things and focusing on being creative and gardening and art and all of that stuff that was like, holy cow.
I have time to do these things? Yeah. Why are we using AI to do those things? Use AI to do the boring things you hate doing. Yeah.
It is hard. Figure out how to make AI clean the house. Exactly. Look at, Pestilence, that band that just said, hey, we're using AI for our next album cover. And, like, they had to shut down the comments.
They got 7,000 laugh reacts. There's people unfollowing them. Yeah. I you know, when it comes to the world of art, it's, due to the fact that these AI models are trained on existing art. Correct.
You know? Yeah. I understand from an artist's perspective why people get mad about it, but I also think and then this goes for people like us too who, you know, are personalities on air. I think that the novelty of the AI is ultimately gonna wane a bit, and there's gonna be an extra value put on real art and real people. I I I would hope so, I guess.
You know, I think between NFTs that we had a huge surge a couple of years ago and watch that flounder and die and devalue, I I think that has a similar fad to it, I would hope, when it comes to those types of things, you know, AI art specifically. Definitely. But what, you know, what we do creatively, the conversation we have, I know there like, that technology is getting better and better and better every single day. Yep. So it's it's interesting that you can, as of right now, do a full AI podcast.
You can put in your prompts what you want the AI to talk to. The conversation is scary to listen to because there's pauses and breaths and breaks and thought, and it's it's strange. Yeah. I mean, even Facebook was, in the news yesterday Saw that. Saying how they're gonna bunch of AI users.
AI users, which is better than the, you know, the current fake users that, you know, just want your Now now they're just doing bots on purpose. Yeah. Bots on purpose, but hopefully, they don't try to steal your credit card information. Hopefully. Hopefully.
What else on your list, peaches? Well, we already covered this one. Unnecessary blog posts. No one's reading those. Yeah.
Don't think this one's around anymore. Those terrible froggy stations with all the puns. Oh, they're still around. Are they? There's jacks and all that.
Oh, yeah. I guarantee there's still froggy stations with, you know Tadpole in the morning. Yeah. Exactly. It's stupid.
Number 20, the alt format needs to find out what exactly it is. I've listened to alt stations playing both Harry Styles and Bad Omens. I, you know I I agree. Tough one. Because I don't know what would be considered alternative now.
Right. Yeah. You know? And having lived in that world for as many years as I spent in alt in East Idaho, specifically, different iterations, it's always been a middle ground. It has an indie edge for sure.
Yeah. But it covers a spectrum of music that that is Harry Styles to bad omens. It just is. Yeah. It's it and I think it was a little bit more, you know, dialed in in, like, the nineties.
Well, yeah. Yeah. Sure. When when it was grunge and it had its own new sound. Yeah.
I think, you know, now you get country folk stuff. You get, you know, because there's songwriter heavy. There's Yep. You know, I mean, the fact that that even Taylor, teamed up with Bon Iver for stuff in her folklore and evermore stuff. Like, that's alt.
And you could argue that that could absolutely play right next to, anything else it's doing. I would think it's sort of like Beyonce on country stations. Like, most country listeners don't want to admit that that's country at all because it's Beyonce. Well, and Like, look at Justin over there not wanting to play it, but you did because you wanted to have that polarizing aspect. I like polarizing songs in the playlist.
I think they get people's attention. I think it's wise to make people go, what what is this? What what is happening? I'm gonna call them and find out what the exactly. Perfect.
Call me and talk to me about it. That's you want people to call, and you're not gonna get their attention playing, you know, 10,000,000 more new Morgan Wallen songs. Chuck Beyonce in the mix, you might get some phone calls. I think the same thing that happens to a lot of the radio formats happens to alt more often because there is such a small sampling of alt channels, stations, whatever you wanna call them, around the the country and around the world. And so when one programmer, in Dallas, Texas gets put in charge of the entire format for 1 company and that influences that entire format nationally and globally, that's where you get problems with with, I'm trying to remember some of the artists that would pop in.
But you it it was strange, and you go, why is this blowing up? And it's because one guy talked to one record label, good got it on to 12 stations across the country, and 12 is a third of the sample. And so that's that's the problem with that format. It's underexposed, and, and it is incredibly unique. Yeah.
Well put, Josh. Well put. I lived in that space for a long, long time. Yeah. Yeah.
What do you got, peaches? Chat gbt helped me with this one. For Focus more on live and local as national and global platforms rise. Many local radio stations focus too much on broad generic content that could could be produced anywhere. Well, that's because they all use radio.
That's just I was just prep. Yeah. Yeah. Prep bits. Exactly.
You're not gonna have original garbage. 3 things. Precisely. Yeah. We already talked about this one.
When celebrities or historical figures die, you don't need to post a photo with them from 10 plus years ago saying they were your dear friend. It's What if they're your dear friend? They're not. I I I can guarantee you. They don't know your name.
You're trying to tell me that, Scott Stapp ain't my ain't my brother? I got a picture of me, Moon. I know him On a tour bus? No. It was, Good answer.
Good answer. Nobody wants that picture? No. You do not want the Scott Stapp store tour bus photo. Me, Kid Rock, Scott Stapp hanging out on the tour bus.
Yeah. I think if I had a picture of me with Kid Rock, I would make sure nobody ever saw it. Wrong with the bond, you know? No. I didn't ever talk to him.
I promise. Is there one more break after this, or is this the final one? Woah. We we could make one more. We're how many we got left?
We got about 5 or we can gloss over it. I need to quit talking so much. Okay. Well, it's fine. It's what the show's about.
Alright. We'll take a quick break. We'll be right back. Wrap this list up, and we'll leave you for a New Year's, well, we'll leave you for Peach's pit party, and then whatever you're doing for New Year's. The new network of Madness Mayhem is powered by Jalisco's wrapping up Peach's list of 28 things that he wants to see disappear in radio in 2025.
What else you got, Peach? Embarrassing remotes. Like, if it's not a concert that your station or if it's not a concert that your artist or your station plays, like, for an artist, you know, give away tickets to, then don't bother doing it. Okay. I wouldn't call that a remote.
I guess I'd call it an appearance. Having me show up to a park and, like, 1 or 2 people show up. That's just a that's just a waste of my time. You need to be you need to be more popular. But, again, no, it's not my fault at all.
It's just the listeners that, you know, what there was one listener literally just called us asking, you wait, you guys have an app? And it's like, no, we not like we've been advertising. Uh-oh. Okay. It sounds like you're not up on your frequency.
Yeah. Gotta get more frequency on these I'm gonna be at blank messages. Yeah. I talk about it all the time. All the time.
Not enough? Media posts. All bad frequency. What else you got, Peaches? Stop going to concerts and advertising your station if you don't play the artist.
Okay. We've talked about that quite a bit. Yeah. I I I've thought of a few different situations where, like, you know, the guy who pointed out, like, okay, we play a bunch of Christmas music on our country station and Mariah Carey's in town. Like, giving away tickets to something like that That's still not It's really acceptable, in my opinion.
It's different than because she's an artist, they would never, under any circumstance, play. What makes me mad is when people will go attend a show for an artist they could be playing, take a bunch of stage time There you go. You know, and then they don't. You know? A staple artist of the format, but they're just utilizing access to the stage for their own selfish reasons.
I remember going to the 5 finger death punch show in 2016, and there was those DJs on stage acting like they played that band. But, no, they really played Shinedown who opened up for 5 finger death punch. Woah. And and Shinedown's played somebody on the bill. But Shinedown's played universally.
They played on the alt stations too. Yeah. I mean, we've played them recently on c one zero three. Yeah. Yeah.
Yeah. Okay. What else you got, Peaches? Excessive focus on celebrity gossip and making a phone segment out of it. We talked about that briefly.
You know, I guess it kinda depends what you know, like, on a top 40 CHR station, I think that celebrity stuff works better. You know? Because young people are obsessed with these celebrities. Though, because are they? They're not.
Maybe not as much anymore. Especially if you go to Gen a, like what Forrest Gump says, you know, like Gen a Gen a. Gen a doesn't, pay attention at all to really much of anything. They care about the streamers. They care about, you know, I would say, like, more so, like, just video games and not who these pop stars are anymore.
I don't know, man. I don't know. There's nothing people are more obsessed with than Taylor Swift. And Travis Kelce. Yeah.
Yeah. Are they obsessed with her or her music? Both. All of it. Yeah.
I mean Swifties is a huge thing. But Taylor Swift's a one one person. I'm talking to Sabrina Carpenter. I mean, I I think the list can go on and on. But who's obsessed?
The people that are me and Katie's age or people who are way younger than us, like 15 to That really runs the gamut because I know people me and Josh's age who are They're grown full on Swiffy's. Grown adult Disney fans. Like, you like, you can't paint so broad. Like, that's that's an interesting thing. And when you try to be mass appeal and to and to to provide the most compelling content, sometimes it's celebrity gossip Yeah.
In your format. And I'd say I would say the same thing as what you're doing with Rock News is rock celebrity gossip. It's the same concept. Cheating on his wife. That was a big rock story of the year.
Huge. Huge. Huge. Straight up celebrity gossip. Who worked at the celebrity website TMZ Okay.
I did see people my age that were, like, pretending to be into it and then off camera, like, okay. Let's get back to it, you know. Yeah. Well, it's a job. Oh, and when you're in that type of thing, I'm sure you get burned on that pretty quick when that's the environment.
Like, I could not care less about any Kardashian anything, but they won't go away because they're still being consumed Yeah. En masse. It's true. I don't care about them. I mean, I think if the it's not me.
I'm one person. Yeah. And I think if the content's not compelling, if it's a boring Sure. Celebrity news story, there's no point. Yeah.
Like, do you do either of you care that Britney Spears saw her sons this Christmas for the first time in 2 years? I do. That's very precious. Lot of people on Instagram cared about. I know.
I saw Yeah. See, like, I I grew up with the Jamie Lynn Spears as Zoey 101. You know, that whole thing. Britney Spears, I think, was before me. Yeah.
Yeah. A 100%. Probably. Probably. Alright.
Is that the whole list? No. There's a, pretending to be young and hip when in reality you're closer to breaking your hip. Easy. Easy.
Yeah. Do you know who you're talking to in the movie? There's a guy who's a lot older than you in radio. We're getting there. If I look at Ryan Seacrest, that guy's close to 60.
That guy barely does radio. Oh, did you did you hear what me and Victor were talking about, yesterday about Ryan Seacrest? And how he was, what was it? Like, he was, He was upset. He was upset that New York didn't have a place open at 1:30 AM after he's done hosting the New Year's Eve celebration.
Well And I'm thinking me and Victor both thought, there's places open at 1:30 in the morning in in New York City of all sorts. Maybe not in the places he needs. What does he need? And do you not think he has catering? Pickles?
What's his thing? Yeah. I was gonna say, do you not think he has his I bet he has catering. There's no way that guy doesn't have a specific diet he follows and Alright. We're gonna pay you $3,000,000 to do this broadcast tonight, but no sandwiches.
Right. But maybe it's not food. Like, what's he after? Like, what does he need at 1:30 in the morning? Did he specify?
No. No. I just figured it's a way to get press. Somebody found that. Maybe he's a big, like, first thing I do after New Year's Eve is buy sneakers.
Maybe. There's no sneaker shops open at 1:30 in the morning. Oh. You know? What does he need?
Right. He eats shoes. No. He said he said that context. He said it was a place to eat.
That's the thing. He said I'm I'm hungry after I host the whole event and there's no place to eat at. See this Where am I gonna get some good cat? I don't know what he's eating. Woah.
Yeah. You know? Put that online. Ryan Seacrest eats cats. Yeah.
You know? That might be a nightmare. In New York at 1:30 eating rat. Just the giant rats. You know?
They they taste like pizza. They're so good. Pizza rats. New York rats. That would be a great TMZ article.
Do you find that Ryan Seacrest eats the giant rats of New York City? Mhmm. Dude, that nowhere to get them at 1:30 in the morning. And if a top 40 station didn't talk about it, it would be a shame upon them. Alright?
See, there's there you go. Good celebrity content. Ryan C. Brett, call me the rats. His show is all about celebrity content.
That's all that it is. Right. Because you can do it nationally, and it and it mass appeals. And you know what? And he doesn't have to be local.
He's one of the few guys that can say, my dear friend, this celebrity. Exactly. Yeah. He can post all the dead people he wants. He has hung out with them.
This one's pretty funny. The old fashioned microphone getting tattooed on you. Oh, yeah. That does mean I know. I I hate that that's the logo for everything in radio.
They're like, here's this old, like, 19 fifties, you know, rock and roll mic. Like, no one even uses that thing. Yeah. Well, imagine getting a standard microphone like this one tattooed on you. It it kinda looks like something else.
20. Yeah. I'm gonna get an I'm gonna get a SM 7 b. Yeah. It's a SM 7 b.
It's tough. On my forearm. Let your lips be just On the last one here, we're just glossing over important news. We did see a lot of stations that just completely ignored, you know, the hurricane that went on and Yeah. Were instead posting Selena Gomez and Benny Blanco were doing this.
Again, it's because it's syndicated. They are they don't have somebody there. That's the power of radio, in a localized format. That is what we offer a community beyond anything else. Like, yeah, we play music.
We have fun. You like the conversation, whatever. But when there's disasters, when there's stuff, radio is on demand right now with that information, and it's it's invaluable. It's huge. Exactly.
If you wanna hear somebody, you know, just belting out with excitement all of the news about current natural disasters, Kate Victor Wills. Victor Wills loves natural disasters. Yeah. That's right. I'm a big fan.
The noon hour of madness and mayhem powered by Haliscos is a production of Riverbend Media Group. For more information oh, it swallowed my spit wrong while I was still talking. That's funny. Alright. Okay.
Where was I? Oh, for more information or to contact the show, visit riverbendmediagroup.com.