The Hummingbird Effect with Wendy Coulter

The Hummingbird Effect with Wendy Coulter Trailer Bonus Episode 5 Season 1

From TEDx to Strategic Success: Dr. Sarah Glova's One-Page Method

From TEDx to Strategic Success: Dr. Sarah Glova's One-Page MethodFrom TEDx to Strategic Success: Dr. Sarah Glova's One-Page Method

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Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering women entrepreneurs. Discover insights on how small innovations can lead to surprisingly significant results.

00:00 Introduction to Brand Building
00:50 Meet Dr. Sarah Glova
01:06 Fun Facts and Personal Stories
02:32 The Hummingbird Effect in Action
03:23 Sarah's Journey and Insights
05:19 The Power of Goal Setting
07:38 TEDx Talk Experience
10:25 Innovation and Experimentation
14:25 Authenticity in Leadership
18:35 Unexpected Outcomes and Lessons
22:02 Choosing the Perfect Outfit for TEDx
24:30 Embracing Authenticity in Marketing
27:37 The Importance of Differentiation
33:28 The Legacy of Women Business Owners
37:52 The North Carolina Women Business Owners Hall of Fame
44:35 Concluding Thoughts on Legacy and Impact



Creators & Guests

Host
Hanna Jernigan
Account Coordinator at Hummingbird Creative Group
Host
Wendy Coulter
As CEO at Hummingbird, I generate ideas that TAKE FLIGHT! I also have a passion to advocate for women in business, and I am an active real estate investor.
Guest
Dr. Sarah Glova
I unlock potential 💪 by sharing research on essential skills for today's work 🎯— like setting and achieving goals, mastering communication, and staying innovative. Let's work together to elevate your organization.
Producer
Joe Woolworth
Owner of Podcast Cary | Story Engineer

What is The Hummingbird Effect with Wendy Coulter?

Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building.

For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business.

Each episode features engaging conversations with industry leaders, business advisors, and innovators who have harnessed the power of branding to make a substantial impact. Discover how focusing on core values, mission, and vision can drive your brand beyond mere marketing tactics, fostering a culture that resonates with your audience and enhances your business's reputation.

Inspired by the concept of the Hummingbird Effect—where small, adaptive changes lead to remarkable outcomes—this podcast aims to help you understand and implement the incremental innovations that can elevate your brand and business.

Join Wendy Coulter on "The Hummingbird Effect" and learn how to evolve your brand, attract more customers, and ultimately enhance the value of your business through strategic branding.