Introducing Collectively Verified

Creator marketing has no shortage of opinions. What it lacks is clarity.

Every platform shift, creator trend, cultural moment, and new technology brings another prediction about what marketers should do next. But not everything getting attention deserves it, and not every “best practice” holds up in the real world.

Collectively Verified is a creator marketing podcast hosted by Natalie Silverstein, Chief Innovation Officer at Collectively. Each episode starts with a thesis about creator marketing and tests it against the firsthand experience of brand leaders and practitioners actually doing the work.

The guest brings the experience. Natalie connects it to the bigger picture, uncovering what it tells us about creator marketing now and what marketers should carry forward.

Because the goal isn’t to keep up with everything. It’s to know what’s actually worth paying attention to.

Connect with host and Collectively:

Natalie Silverstein: https://www.linkedin.com/in/nataliesilverstein/

Collectively website: https://collectivelyinc.com/ 

Collectively on LinkedIn: https://www.linkedin.com/company/collectively-inc/ 

What is Collectively Verified?

There’s no shortage of hot takes, trends, and “next big things.” Creator marketing moves fast, but we’re interested in what actually holds up for brands, creators, and their audiences.

Collectively Verified is a creator marketing podcast hosted by Natalie Silverstein, Chief Innovation Officer at Collectively, featuring the leaders shaping the industry and the firsthand experience behind the ideas getting attention. We make sense of what matters now, and what’s worth carrying forward.

Not everything deserves your attention. We’re here to help verify what does.

(00:01):
Engagement is down again.

(00:03):
Why is short form literally everything?

(00:06):
Seriously, the algorithm changed again. Is

(00:08):
Is this trend already dead? Is something just so viral to host? Is the playbook dead?

(00:18):
OK wait, let’s slow this down. There’s no shortage of opinions when it comes to creator marketing. The harder question is what’s actually worth paying attention to.

(00:26):
We don’t own our brands anymore, consumers own the brands.

(00:29):
Creator is like digital, it needs to be core to how you’re thinking about communicating and in every marketing channel.

(00:34):
Each episode uncovers an idea about where creator marketing is headed, straight from the people actually doing the work. Because the point isn’t just to know what’s happening, it’s to understand what marketers can actually do now.

(00:46):
This is Collectively Verified, a creator marketing podcast.