Learn to Podcast

Discover the key strategies to analyze and improve your podcast in this episode of Learn to Podcast. Join your host, Scott Wyden Kivowitz, as he shares valuable insights and techniques to help you create, grow, and monetize a successful podcast.

  • (00:00) - 0014
  • (00:23) - Introduction to Podcast Analysis
  • (00:44) - Importance of Analyzing Your Podcast
  • (01:32) - How to Analyze Your Podcast
  • (02:02) - Using Data to Improve Your Podcast
  • (02:23) - Specific Techniques for Podcast Analysis
  • (03:24) - Conclusion and Farewell

In this episode, Scott emphasizes the importance of analyzing your podcast to understand your audience, identify areas for improvement, and attract potential sponsors. Learn how analyzing data on topics, devices, locations, and engagement can help you make impactful changes to enhance your podcast's performance. Gain valuable resources to track your podcast's downloads, social media engagement, website traffic, and more.

"By analyzing your podcast data, you can show potential sponsors that your podcast is a good investment."

Ready to take your podcast to the next level? Tune in to this episode of Learn to Podcast to gain actionable strategies and techniques for analyzing and improving your podcast. Start creating content that resonates with your audience, attracts sponsors, and grows your podcasting success!

Key Lessons
  • Use podcast analytics to track downloads, listen time, and audience behaviors.
  • Leverage data insights to identify popular episodes, topics, and guests for more engaging content.
  • Analyze device type and location data to better understand your listeners.
  • Utilize social media analytics to pinpoint platforms and content to engage your audience.
  • Integrate Google Analytics to track website traffic and measure your podcast's reach.

We're all about creativity, innovation, and a touch of playfulness here at Learn to Podcast. We love building this amazing community of ours and we've been brainstorming some fun nicknames to call our fantastic listeners. And yes, it's official, you're not just listeners, you're part of the crew!

Greetings Podfinders (short for Podcast Pathfinders) Thanks for tuning into Learn to Podcast as we lead the way through the podcasting wilderness. 

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Creators and Guests

Host
Scott Wyden Kivowitz
Scott Wyden Kivowitz is a multifaceted creative, a podcast host, and a celebrated professional photographer from New Jersey. He’s also a dedicated educator, teaching in-person workshops, webinars, and online courses. As an author, Scott has shared invaluable insights through his books on photography and the industry. Scott captivates listeners with his warm personality on his podcasts, making complex concepts accessible to all. He fosters a sense of community through diverse topics, from cutting-edge photography techniques to creative business challenges.

What is Learn to Podcast?

Welcome to Learn to Podcast, your comprehensive guide to creating, launching, and growing a podcast. Whether you're a complete novice or a seasoned podcaster looking to take your show to the next level, this podcast has something for everyone.

In this informative and engaging podcast, we'll cover everything you need to know about podcasting, from discovering your podcasting why and crafting your podcast idea to mastering the technical aspects of recording, editing, and publishing your episodes.

Along the way, we'll provide practical tips and strategies for promoting your podcast, growing your audience, and monetizing your success. We'll also discuss the importance of staying consistent, overcoming challenges, and continuously improving your podcast.

Join us on this exciting journey into the world of podcasting and learn how to create a successful show that resonates with your audience and makes an impact.

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[00:00:00] ​

[00:00:23] Introduction to Podcast Analysis
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[00:00:23] Welcome back to learn to podcast the show that will teach you everything that you need to know to create, grow, and monetize the successful podcast. I'm your host, Scott Wyden Kivowitz. In this episode, we're going to talk about analyzing and improving your podcast. This means using data to understand how your podcast is performing and making changes to improve your content and reach a wider audience.

[00:00:44] Importance of Analyzing Your Podcast
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[00:00:44] So why is analyzing your podcast important? There are a few reasons why analyzing your podcast is important. First, it helps you to understand your audience by analyzing your podcast data. You can see what topics your listeners are interested in, what devices they're using [00:01:00] to listen and where they are coming from.

[00:01:03] Second, analyzing your podcast helps you identify areas for improvement. By tracking your podcast performance over time, you can see what's working well and what's not. This information can help you make changes to your content, promotion and production. Finally analyzing your podcast can help you to get sponsors.

[00:01:21] Sponsors are more likely to be interested in sponsoring your podcast. If they see that you have a large and engaged audience. By analyzing your podcast data, you can show potential sponsors that your podcast is a good investment.

[00:01:32] How to Analyze Your Podcast
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[00:01:32] There are a number of different ways to analyze your podcast. One way is to use the podcast analytics platform that is provided by your host. The data on your podcast downloads, listen type device type location, and so much more are typically available from your podcast

[00:01:48] host. Another way is to utilize a tool like Google Analytics. Some podcast hosts also integrate with GA, and provide you with information about your podcast website, it's [00:02:00] traffic, social media engagement, and other metrics.

[00:02:02] Using Data to Improve Your Podcast
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[00:02:02] Once you've collected data on your podcast, you can use it to identify areas for improvement.

[00:02:07] For example, if you see that your downloads are declining, you can try to identify the reason for the decline. Are your listeners losing interest in your content? Are you not promoting your podcast effectively? Once you identify the problem, you can make changes to improve your podcast performance.

[00:02:23] Specific Techniques for Podcast Analysis
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[00:02:23] Here's some specific things you could do to analyze your podcast. Track your podcast downloads and listen time. This will help you to see how your podcast is performing over time. Identify your podcasts, most popular episodes and topics or guests.

[00:02:38] This information could help you to create content that your listeners are interested in. Track your podcast, device type and location data. This information can help you understand where listeners are coming from and what devices they're listening to tune in. And what devices they're using to tune in. I use social media analytics to track your podcast, social media engagement. This information could [00:03:00] help you to see which social media platforms your listeners are using. And what content they're engaging with. Use GA or Google Analytics to track your podcasts, website, traffic, and other metrics. This information can help you to understand how people are finding your podcast and what they're doing on your website. By analyzing your podcast data, you can identify areas for improvement and make changes to create a more successful podcast.

[00:03:24] Conclusion and Farewell
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[00:03:24] Thank you for listening and I look forward to continuing your journey. Thanks for listening.

[00:03:29] And I look forward to seeing you on your journey to podcasting success.