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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression?
Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success.
This podcast is brought to you by Podpro Australia. Is your social media sales content cringy? In this episode, I share how to fix that.
Social media, Google, email marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to clarity. With the meaningful marketing podcast. In this podcast, I will share with you fast and free practical methods to help you manage monetize and market your business all infused with a healthy dose of motivation.
Let's do this.
Welcome back to the meaningful marketing podcast. I'm Chantal Jurati, your host from online business marketing. In today's episode, I'm going to share with you the difference between being social versus spammy. One of the biggest things that I see with business owners who are managing their own marketing is that when it comes to their social media, they are either overly salesy, overly social, or they are literally just spitting out content.
In the hope something is going to stick. So in today's episode, I'm going to share with you simple ways that you can create social media content that is a good mix of social, however, not overly salesy. The thing about social media is that it is social and it's probably one of the reasons why I was able to easily be able to transition from being a personal trainer into an online marketing strategist.
When you start to treat social media like it is social and you have a strategy in place that is helping take people from not knowing you to knowing you and then to making sales, it's simply easy for you to go online and to create content that is going to be meaningful. I'm going to share with you a whole bunch of S words that are going to simply help you create content that is going to help build know, like, and trust is social.
Non spammy and will lead to sales. So this one's probably one of the easiest things for you to do, and that is for you to simply share your success stories. The people that you work with every single day who get results literally tell their stories. This for me is one of the biggest cheats and one of the easiest things for any person to do.
Simply tell the stories of the successes of the people and document what is working with them right now. If somebody has bought something and they've come to you and they said, I was feeding like that and now I'm feeding like this. You literally go out to social media and you tell that story that will then help your content to be able to attract more people like that.
Number two is around sharing statistics. There are left brained people out there that need proof that What it is that you're selling is something that they need to buy. The easy way to do this is to simply to go onto Google or chat GPT and ask for statistics that prove what you do is something that they should be buying.
Number three is sharing your services. And when we talk about sharing your services, we're talking about the outcomes of your service. This service is for people who are struggling with this and what's in it for you is this. These are the outcomes that you can expect. Number four is sharing other people's content.
So either share content from your referral partners or alternatively share content from other industry leaders. Number five is sharing social proof. Social proof is a little bit different to success stories. Social proof is around taking screenshots of text messages or testimonials that customers have written about your service or product, and it's about posting them out there.
Again, this helps. Show left brained people, especially the value of your service or product. One thing I'd love you to remember is that it is not selling, it is serving. It is simply being able to communicate what it is that you do for people and how you can help them. There is a four point structure that I like to use when it comes to creating my content.
First start with a captivating headline that's going to stop the right person from scrolling. It should be no more than one to two sentences so that you can see it as a headline in your social media. Number two is being able to connect with their pain points. Literally show them that you know them by saying, are you struggling with this?
I get it. Number three is around why you and why this. This is where you can put in your credibility and this is where you can show your expertise. And the last part is putting in a call to action. Now, a lot of people will think that a call to action is always by this. However, a call to action is really around the next step that you want the person to take.
And that could just be Engage, like, comment, share, give feedback. When creating call to actions, remember the next step needs to be logical to you, but also logical to the customer. And also remember that words make a difference. So for example, if you say book in a call, it is less likely to gain traction as opposed to if you say something like choose a time to chat.
If you say buy now, it could be more effective when you use the words learn more. So I encourage you to play around with your call to actions and also survey your customers and ask them what words would likely make them take action on your social media. In the comment below, I'd love for you to write which out of the S's today are you likely to implement in your social media.
Will you be sharing more statistics, success stories, social proof, or your service outcomes? Whichever of the S's today you wish to implement into your social media, be sure to track and measure and see the impact it's making or the difference it's making by checking your insights regularly. Please be sure to subscribe.
Leave a review and if you're looking for some free resources, jump onto onlinebusinessmarketing. com. au where you can find a social media content plan you can simply download. This is Chantelle Girardi from the Meaningful Marketing Podcast. Thanks for listening in. Meaningful Marketing is all about you making your marketing meaningful.
If you've enjoyed today's episode, please hit that subscribe button. But subscribing means that you won't miss out on future episodes all about marketing. Stay inspired, stay focused, and make your marketing meaningful.