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/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
00:00:00:00 - 00:00:24:15
Unknown
Hello and welcome to Forward Slash Real Estate, the podcast for the tech enabled agent. I'm Chris Whittling, the VP of marketing at Real Geeks. And you're host for this episode. And we've got, great returning guest, which I was just asking, Chuck, our guest if you'd read the show notes because producer Shawn said for entering way by way of bio, he's an absolute delight.
00:00:24:15 - 00:00:51:06
Unknown
I definitely appreciate that, for sure. But, you know. Hello, everybody, and glad to be back. My name is Chuck Richards, and I am the senior PM over CRM and AI at Real Geeks. And, yeah, I'm excited to be back talking all things automation and organization. What would you say you do here at Real Geeks? I love them, I spend a lot of my time talking with customers, doing market research, coming up with what our roadmap looks like, what's the most important thing for us to build now?
00:00:51:06 - 00:01:24:12
Unknown
What do we need to queue up to have next in our pipeline? And then I coordinate with our design and development teams to bring those features to life. And throughout the entire process and continuing to talk with customers, put it in front of users, get their feedback. We work with our internal teams so that once the new tools are built, we coordinate with marketing and sales and with support for getting everything over the finish line and into the hands of our customers, both in my capacity as podcast host here as well as the marketing guy, real geeks.
00:01:24:14 - 00:01:44:01
Unknown
You know, I really enjoy talking to customers for unique, individual perspectives. We just recorded an episode with Todd Tremonti, who's a coach who we regularly talk to. So he talks to sort of groups of customers. But talking to the product guys is absolutely valuable, similar to, you know, talking to you guys in the sales organization because they talk to a lot of customers.
00:01:44:03 - 00:02:05:01
Unknown
And so they will give you this great high level view of what's going on. And, and Chuck's role is really to take all the things that get said to real geeks and turn them into a direction for our product. So when we ask him questions like, why does an agent need our CRM? You've got a pretty formulated opinion on that.
00:02:05:06 - 00:02:33:00
Unknown
Yeah. And that comes from, you know, our customers. It comes from prospective customers. It comes from just research and saying, tap into the space on what are current trends in the market and what are people doing for their communication strategies, and how do they work with lead generation as well as relationship nurturing? So we we try to take that broad perspective and bring that all together when we're coming up with new product ideas and going throughout the design build, deliver process.
00:02:33:02 - 00:02:56:09
Unknown
Now that we're done with the boring tech company stuff, why do people need CRM again? You know, we get that question a lot. It's not the most exciting thing that people think of when they come to us. Usually when they come to us, they're having conversations about, how can I scale my business? How can I grow the number of leads that I'm looking for.
00:02:56:11 - 00:03:26:14
Unknown
You know, what tends to get the most attention is the website side of things, because we offer website property search solutions that then connect to our back end CRM, which is essentially the people database and the hub for communications and automations with the people that your website and your marketing campaigns for generating. So it's those forward facing aspects that tend to get a lot more of the attention for this is how I'm representing my brand, and this is how I'm generating and growing my business.
00:03:26:16 - 00:03:47:11
Unknown
Whereas the serum side is kind of like what, you ask, the boring techie stuff. This is my database. This is where I have to configure all of my settings, and I restore all of my email templates and my text timings. It's it's not the most fun stuff. You know, what's fun is getting my business out there.
00:03:47:17 - 00:04:10:04
Unknown
And then on the other side of the lead, nurturing, getting the talk with people, getting the help them through the home search process or listing their homes, you know, doing the open houses. It's the the very people facing side of it. Whereas the CRM, you know, very rightly is often called the back end because it's all the important stuff happening behind the scenes to support everything else.
00:04:10:04 - 00:04:39:15
Unknown
Right, right. So I think this is a common conversation that we have with people where there's a tension. It's like, I need to scale my business, I need to grow my business, I need the sexy marketing stuff. And what quickly, becomes apparent is that you need that CRM to be the foundation of the entire system, which actually, if you think back to the the history of the company, the first thing that Kevin developed was the website.
00:04:39:17 - 00:05:02:14
Unknown
And then after it started producing leads based off the marketing that the customers were doing to point traffic to the website really quickly, you need the lead manager, to support that growth. Yeah, absolutely. And just like I said, that's that's the supportive structure. As you start to scale that business and you get more people looking at your site, you get names coming into your contact base, it's all right.
00:05:02:14 - 00:05:23:04
Unknown
Well, what do I need to know about these people? You know, show me the information about what types of properties that they're looking for. Are they favoring listings? How often are they viewing my site? Are they saving searches? And then, just as important, how do I contact them? You know, are they responding to emails or are they responding to texts?
00:05:23:06 - 00:05:44:17
Unknown
Can I set up some automation so that I'm not having to manually go through and keep the records updated, or trigger a message to be sent? You know, it's really that support to help manage and organize, the business. So let's go through some of the things that, you know, when we're out talking to agents, we hear a lot.
00:05:44:18 - 00:06:11:14
Unknown
You know, maybe top would be. Yeah, I got a CRM. It's Google Sheets. What do you think? Yeah, we we see that, you know, and I used to work for a company that largely operated out of Google Sheets. We were managing and staffing teachers to, education courses, and we had some automation set up between Google Pages.
00:06:11:16 - 00:06:39:12
Unknown
Is kind of like a website builder with a back end Google sheet. And those were kind of how we were trying to do our automation. So there's stuff that you can do with Google Sheets. Google sheets works, and that's great. But an analogy that I've read is it's kind of like working with a paper map. It'll get you from point A to point B, but you're the one having to largely go through and figure out the route that you're taking versus a real CRM.
00:06:39:18 - 00:07:10:15
Unknown
It's kind of like your GPS. You can do your searches, you can do your queries, it's got additional routes for you to take. You can pull up information about different destinations. You can add stops. It's just there's a lot more that you can do and achieve with it. Compared with a lot of the manual work. And even if you're, you know, very savvy with your spreadsheets and you know how to do some, you know, custom algorithms and set up your queries and your formulas to do some basic automation.
00:07:10:17 - 00:07:50:13
Unknown
It's it's still only going to get you so far. Let's do one more of these, because I hear it all the time. Yeah. Yeah, I guess CRM it's, right here. I'm holding up my cell phone again. That can work depending on the size of your business, but at a certain point, it's just too much to manage across multiple different apps or, you know, even on a desktop, if you're trying to work with a couple of systems that you find into other recommendations that we see is, you know, I've set up a bunch of different apps with Zapier or other kind of connections between various systems that can work, but those connections are,
00:07:50:15 - 00:08:10:22
Unknown
fragile, you know, with one up updates and then another doesn't. Then all of a sudden there's an incompatibility or you've got a piece of information in one app, and maybe the integration doesn't carry it through to someplace else that you thought that you might need it. Then you know the information is going to do you no good if you can't access it or use it.
00:08:11:00 - 00:08:32:23
Unknown
Working with the phone and the phone is great, because the number one thing that we try to tell our customers is, yeah, I call your leads. We have to call your leads. So we're not doing your least on the right device. Yes. That's. You're going in the right direction. But as far as all those other things about, you know, staying on top of managing notes and your records, that's just a that's a lot of manual work.
00:08:33:05 - 00:08:54:19
Unknown
And that's time that could be spent talking with other people. So why do you think, so many agents are so resistant to implementing CRM? I've heard a lot of different reasons. A lot of it, I think, comes down to they're pretty difficult to manage. You know, admittedly, sirens can feel like a lot for as much as they can do.
00:08:54:21 - 00:09:23:09
Unknown
They come with some sharp learning curves from time to time. You've got to invest time and effort to organize your system for folders, tags. However, you're going to categorize your contacts, setting up your your saved filters for what groups or segments of those contacts you're going to regularly look at. You've got to spend the time to get used to the interface of knowing how to navigate between your differently pages, what to look for with their activities.
00:09:23:11 - 00:09:48:19
Unknown
And then customizing email templates and text templates and the timing at which those are going to go out. So there's there's a lot that's involved. And sometimes it's just it feels like a lot to people when really, you know, a great CRM is going to be one that is doing the work for you. And with a lot of really cool emerging and advancing technology, it can do more and more for you.
00:09:48:21 - 00:10:14:09
Unknown
So I think that that is oftentimes very intimidating for a lot of people. The amount of upfront investment to really set it up and get it to the point where it's operating efficiently. I think the other thing that people have shared in the conversations that I've had is it's not something that they were expecting. You know, they're focusing more on their website, they're focusing on their marketing campaigns to generate their leads.
00:10:14:09 - 00:10:33:02
Unknown
And then they're they're ready to grab their phones and start dialing for dollars and, you know, hustling and doing whatever they need to to get in front of people. But then what is this other thing that I've got to keep up with? You know, I've got to regularly log in. I've got to maintain it. This this feels like extra work.
00:10:33:02 - 00:10:51:11
Unknown
When I thought I was buying something that's supposed to be saving me work. So the combination of maybe not wanting to putting in the putting the effort on the front end, kind of that productivity trap that people get stuck in where it's like, I got to do something right now, but you could automate it, but that would take longer.
00:10:51:11 - 00:11:10:22
Unknown
And so you kind of keep kicking that ball down the road, and then maybe you like what bad experiences in the past, stuff like that. Yeah, exactly. Like I, I bought into a system and I was trying to set it up, but I didn't understand the interface. And then I saw an alternative. So I switched platforms. And that took time, that took more money, took more effort.
00:11:11:00 - 00:11:31:01
Unknown
And then that other application couldn't do this one thing that I wanted. And so that's something else that we hear. And we see people that kind of feature shop, they buy into a system for 1 or 2 particular features, but then they find, oh, that itself isn't what I need. That's not growing my business. That's not helping me go forward.
00:11:31:03 - 00:11:55:10
Unknown
And so then they tend to shop around. They move from, platform to platform or tool to tool, trying to find kind of the, the silver bullet, so to speak, of, you know, what's going to be the one thing that is going to do it for me. I think that people get hung up in the features debate on CRM, and there's a lot to be discussed there.
00:11:55:12 - 00:12:23:05
Unknown
But I think an organization in any industry, should invest a lot of time thinking about what did the designers intend for that CRM to do so and like what what is the playbook that went with it? So if you are implementing Pipedrive or HubSpot or Zoho or Salesforce, like a lot of those organizations had a, a data model that maps their view of reality.
00:12:23:07 - 00:12:39:04
Unknown
And so, like, you know, they might not like Hubspot's not really great for real estate, but Real Geeks is great for real estate. But it's, you know, if you like our playbook, you're going to love our CRM, right? But if you don't like our playbook, you might not like our CRM because it's going to be like round peg, square hole.
00:12:39:08 - 00:13:14:06
Unknown
Yeah. No. Absolutely. That's I think one of the challenging things coming from the developing side for a system like this is, you know, our approach is where we listen to all the feedback and we talk to people as is. We were discussing the beginning. We sometimes have to find, you know, that that line of best fit, so to speak, where you have so many different agents and teams from brokerages that have their own unique business models and in their own specific markets, that everyone's got their own way of doing their business and their feature set, their tools that they're looking for, for their business flows.
00:13:14:08 - 00:13:37:23
Unknown
And it very much can feel like, you know, square peg and round hole if it's like, oh, but I needed to do this thing because this is the way that we're used to doing things. That's also, you know, very much a challenge. So for us, we try to we try to come up with the playbook that is based on best practices and then build the tools to try to fit the broad customer face.
00:13:38:00 - 00:14:00:14
Unknown
But sometimes, you know that that doesn't help everybody. And so that's where we one of the approaches that we take with our, our feature development is we try to see what's going to help and do the most good for the most people. Well, from time to time, adding some quality of life updates and other smaller features to to make sure that we're serving the needs of the broader demographic as well.
00:14:00:20 - 00:14:19:22
Unknown
I think we're going to get into this way later in the podcast. So, stay tuned everyone, because I, I think I want to push back on you a little bit because I know what you guys are cooking. And, you know, sometimes you ask someone what they want and, you know, it's like sort of that Henry Ford, you know, if I ask my customers what they want, they'd say a faster horse.
00:14:20:00 - 00:14:45:22
Unknown
And there's a lot of new technology that you guys are thinking about, which is creating some opportunities that I think maybe the industry hasn't thought about yet. But we'll get to that. So I there's another thing thread I want to pick up here, which is I think a lot of people think about CRM as like a database of contacts and that that doesn't mean like, that's that's like, you know, I don't even know the right analogy for that.
00:14:46:00 - 00:15:02:13
Unknown
You know, it's like it's like saying that your iPhone is a device that you call people on. It's like it doesn't. Yeah, that's probably what it started out as, but it does so much more than that. So and you've been kind of hinting at it like, you know, all the automations, all the, you know, the underpinnings and the productivity growth.
00:15:02:13 - 00:15:19:00
Unknown
So when you think at like when you think about what a CRM does and is like, what are you really thinking about? How would you describe it? I'm going to go ahead and and toss out the big buzzword that, is out there right now that I know that people are thinking about and talking about quite a lot.
00:15:19:02 - 00:15:42:18
Unknown
I think what what a CRM is in and is becoming is it's more than just a glorified Rolodex. It's more than just your digital, you know, contact book. And it's becoming a lot more than even just the place where I have my contacts, where I can set up automated emails and texts, and where I can look at the activities of the people on my website.
00:15:42:20 - 00:16:16:20
Unknown
It is becoming another team member, as part of a of a brokerage or a group. We're leaning into that space with the AI, especially. What can we do to identify patterns and what all of the leads for looking at the website and promote the highest potential leads in front of the agents, so that they don't have to spend the time going through their contact book looking at activity histories to find, okay, who are the ones that I think are most likely to pick up the phone and ready to move forward.
00:16:16:22 - 00:16:50:07
Unknown
That's all stuff that, should be fully automated. We can look at trends and we can look at data to surface those conclusions. So I think that, you know, CRM is becoming your best friend, your MVP, and that's the most valuable person, not minimum viable product since since we're we're having the tech conversation here. But the MVP stand out star of your team is going to be your CRM because it's handling all of that initial contact where for you it's surfacing who's got the most potential to transact.
00:16:50:13 - 00:17:13:06
Unknown
It's making sure that they get the early and often, contact. And then it's going to be alerting you of, hey, here's everything that I've done on your behalf. Your next step is this. All right, Chuck, real quick, before we go any further, we've got the real Growth summit coming up on September 15th and 16th with a welcome cocktail party on the 14th.
00:17:13:06 - 00:17:33:22
Unknown
This is formally known as the unofficial Real Geeks User Conference. Both you and I will be there. We love talking to customers, meeting everyone. If you guys have thoughts on this topic and want to deliver them, live in person, not in the comment section, you need to be there. Richardson, Texas. Chuck, what is your favorite part of going to this conference?
00:17:34:00 - 00:17:51:11
Unknown
I love going to the conference just for the exact reasons of where we started this conversation. It's an opportunity to get to talk to people that are using our software, people that are thinking about using our software, so that they can make sure that we know exactly what they want. We can know what's working for them, what's not working for them.
00:17:51:12 - 00:18:08:03
Unknown
The other really fun thing for us is that's an opportunity for the product team to get in front of people and say, here's what we've got cooking in the kitchen. Let us know your feedback. And that shapes some of the direction that we go. And, it's just fun to get in there and you get to learn from the agents.
00:18:08:05 - 00:18:34:14
Unknown
How are they doing things with their systems in ways that, you know, we didn't even think of. You know, you mentioned the playbook and how it was tech companies, we create our software around, you know, the happy path of you know, what we see is, is the value add for somebody by using our tools and our features, it's often been a surprise to hear how people are utilizing software in ways that we didn't anticipate, but is giving them a lot of success.
00:18:34:16 - 00:18:57:11
Unknown
Awesome. We will see you guys at the conference again. Links down below. Okay. Moving on Chuck. So we've talked a lot about like what a CRM is and you know, basically why they would like it. But let's talk about some of the traps and pitfalls and things that agents do wrong. So you know obviously the CRM is there to help an agent achieve scale.
00:18:57:13 - 00:19:25:22
Unknown
But what are some of the things that people do to end up like eating more time than they should? Like the mistakes? Yeah. I mean, that is essentially it right there too, is getting into a trap where you're spending more time messing with the system than you are actually interacting with the people that it represents. Right? Because sometimes I say the CRM shouldn't be thought of so much as a database, as much as a people base.
00:19:26:00 - 00:19:50:06
Unknown
Right? It's it's where you do all your analytics and yeah, it's got your info and your stats and your metrics and lots of names. But at the end of the day, you know, those are all meant to represent the people you're working with and the entire purpose. So, so CRM is meant to be your assistant, your teammate that helps get you in front of people and manage their journey through your your pipeline and your funnel.
00:19:50:08 - 00:20:19:19
Unknown
So the one of the biggest traps that we see people get in is, one not taking the time to set it up at the beginning. They think, all right, this is got my thing. It's going to do the work for me. And then they don't invest the effort to learn about it. On the other end of the spectrum, we see some people that you spend so much time really getting into the weeds, trying to customize every single thing, and to the point where I'm doing something different with every single contact, rather than, you know, letting the system do its thing.
00:20:19:19 - 00:20:46:05
Unknown
It's like I'm constantly trying to tweak the automation to the point where I'm just always doing something in there instead of letting the automations run. So you get to kind of find a happy medium. There, right? Right. So the sweet spot between the people that are like, okay, I got this and I don't use it versus the, you know, little, little bit obsessive compulsive people that, you know, or like maybe the older school control freaks that are like, I must customize every automation.
00:20:46:05 - 00:21:07:22
Unknown
Like you're not going to achieve that scale unless you let the system actually work for you. Yeah, it's kind of the same is if you imagine getting a gym membership and I this is an analogy I use often. So I may have pulled this out on here before, but, if you're getting a membership to a gym, you don't need to use every single piece of equipment to have a good workout to focus on.
00:21:07:23 - 00:21:25:11
Unknown
You know, building your core, your your upper body, your lower body, whatever it is that you've got the goal to improve, you use those tools that are most going to support your goals and your needs. So it's kind of on one hand, you've got the people that buy the gym membership and never use it. And then on the other, those, okay, I'm paying for this thing.
00:21:25:11 - 00:21:50:12
Unknown
I've got a really use every part of it. So I'm going to hit every single machine. I'm going to, you know, spend hours in the sauna and getting the protein shakes from the drink bar. You know, just really getting everything single ounce of value out of this. I can and ultimately not really getting the real value. Because because you're missing the mark.
00:21:50:14 - 00:22:13:19
Unknown
It is a hilarious image. Thinking about someone going into the gym and trying to use every machine, to do it. So, like, anyway, moving on from that. Yeah, it is that is a good point. And I think, you know, maybe, maybe just a little bull conference plug again or mastermind group, plug again. You know, I think that the way that people use the features is also unique.
00:22:13:19 - 00:22:39:21
Unknown
So even though we have a playbook, we have like an intended way that we thought people, would use the system, the level of creativity that our customers show is spectacular. And so you really need to, like, go talk to, you know, other users and find out, like the new and novel ways that they have paired, like marketing programs with different CRM feature sets to get like, very unique outcomes.
00:22:39:23 - 00:23:05:04
Unknown
Oh, yeah. Absolutely. And every now and then we'll be talking with somebody or somebody might post and say, well, don't you talk with the agents. And so I guess we do. We talk with a ton of agents, but there's just such a different way that people tend to approach things. Yeah. So I mean, think about this as a product guy, like you obviously spend a lot of time like talking to customers as well as like looking at usage reports and stuff like that.
00:23:05:06 - 00:23:28:00
Unknown
Where do you think people spend a lot of time that you wish they would, dedicate elsewhere? One of the biggest things that I see people kind of struggle with, you know, in the CRM struggle, given the tools that they have available to them. Is the indexing a little bit too much on the data side of the data base?
00:23:28:02 - 00:23:59:10
Unknown
Now, having the metrics, the stats, that's all important. And one of the goals CRM as your assistant is to surface. Who are the high potential leads worthy of your time and effort? Who's most likely to move forward through your pipeline? But in talking with customers, or when we get feedback from the launches that we do, sometimes you have some folks that are drilling down into your one particular stat or one particular number.
00:23:59:12 - 00:24:29:06
Unknown
That's not the thing that's really moving their business for it. It's something maybe you've built some operational workflows around for how they determine your lead priorities, but it's not as important is when you take a step back and you look at, you know, kind of numbers in aggregate, you try to get the bigger picture. It's like trying to zero in on an individual brushstroke, as opposed to taking a half step back and seeing how all the strokes come together to form an image.
00:24:29:08 - 00:25:01:20
Unknown
So, for example, we have recently we launched a new feature at Real Geeks called the Lean Feed. And the first version is a foundation that we're laying through this new mission control experience within the Real Geek CRM. But a lot of really cool plans for that. But around that launch, we had, some vocal feedback about things that people felt, oh, well, you know, you're telling me what you see as a priority lead, but I look for this number or I look for this particular lead activity.
00:25:01:20 - 00:25:23:02
Unknown
I want this. And, you know, when we talk with people and we're sussing out, you know, what are the features that we need to build, where are the greatest areas of opportunity for us to add value? You know, we don't always, you know, translate, request directly into feature. We try to look at, you know, what's what's the value, what's the real why behind this?
00:25:23:02 - 00:25:51:18
Unknown
Ask. And, you know, the single biggest, question that we get on the CRM side after people have moved past, you know, the website and the lead generation of how can I get more leads? It's how do I know? Which leads to focus on how do I know who are my priorities. And so we try to build the tools in the features to help people know, hey, if you're going to call just one person today, you should be calling a lot more than that.
00:25:51:20 - 00:26:15:01
Unknown
But if you were going to colleges for one person today, make it this one. Or make it, you know, one from this, this group and it might not be representative of the specific stat that you're used to working around, but we try to group all together of who's engaging with communications, who's active on your site, who's a repeat website visitor.
00:26:15:03 - 00:26:40:04
Unknown
Are they Favoriting properties? Have they sent you a message? You're asking about stats and some of the usage numbers we look at. It is shocking to see the number of leads across all systems who have sent an inquiry of some type that goes unanswered. They call that. Yeah, it's labeled the awaiting response category on our feed, but I like to think of that as like the silver platter category.
00:26:40:08 - 00:27:06:08
Unknown
These are people that are asking you to contact them, the ones that have sent a email or a text or a property inquiry of some sort. And we're doing some fine tuning to to really make sure that that's that, you know, the cream of the crop. And, as time goes on, we're going to continue to, to fine tune our algorithms and introduce some of this AI that's going to be giving more detailed lead summaries and recommendations.
00:27:06:08 - 00:27:33:12
Unknown
But the point is, we're trying to look at what's going to help you on the whole like give you that full picture and not just one number that by itself isn't really the thing that's going to scale your growth in your business. You have teed me up for the perfect next question, which is, you know, you you have a view of the future, right?
00:27:33:12 - 00:27:55:00
Unknown
Because you have seen and worked on, been part of the real geeks, you know, product roadmap. So when you think about new features that are coming down the pipe, what are you most excited about? I have a lot of things that I'm very excited about. So going back, the vein, a feature request, we we get a lot of requests constantly and a lot of them are really great.
00:27:55:01 - 00:28:16:00
Unknown
And we look for the best way to execute on that. And thinking of answering those big questions that we get behind the request of, or how do I know? Which leads to focus on beyond that, the questions tend to be, how do I know what to say to these people? How do I help them progress, you know, towards transaction?
00:28:16:01 - 00:28:38:08
Unknown
A lot of the things I'm excited about are going to continue to address those questions of showing lead priority. And, you know, what are the recommended next steps of this is what to say when to say it. And it's, you know, sometimes some of the questions that we get from agents are, oh, well, are all these features just trying to do my job for me or tell me how to do my job?
00:28:38:10 - 00:29:01:19
Unknown
And it's not that at all. It's meant to be a team. Me there for you, to support you. The three pillars that we're building our AI tools on are one to do it for me. Let the assistant take care of the repetitive tasks, the bookkeeping, the the initial nurture outreach, trying to go through and play the numbers game for you.
00:29:01:19 - 00:29:21:18
Unknown
If getting somebody to hop on the phone with you, then there's the tell me what you did. Provide transparency and clarity for how we're helping to support your business through the things that we're doing for you. And then the third is kind of, you know, show me what's next. You know, tell me you tell me my part in this.
00:29:21:20 - 00:29:45:07
Unknown
The AI nurtures the lead, gets them ready to to talk on the phone with you. Then you come in and just like agents tell us all the time that, hey, I'm a people person. That's where I shine. It's in the relationships. We'll get you ready to start that relationship. To bring your expertise is not something any machine or automation could ever replace.
00:29:45:07 - 00:30:14:12
Unknown
Is that human interaction that you're going to bring with your expertise to talking with that person? I have had my own experiences in home buying. Working with an amazing real estate agent who listened to me, went out, helped me find this home that I'm in right now that the agent found because she listened to my needs. And even though I had gone through, I had done my searches and I said, I want to see this property and that listing and let's go tour here.
00:30:14:13 - 00:30:35:13
Unknown
She was able to parse together what I was really looking for and using her relationships in the community. Was able to find a listing that hadn't been been published yet. And, you know, that's, you know, maybe a little bit of a special circumstance, perhaps. But I think it's illustrative of what the person brings to the process.
00:30:35:15 - 00:31:06:08
Unknown
So the AI, the automations, the tools that we build are meant to get you to that point. And then you bring you and that's really where the value is going to add. And you're going to work together with these tools to drive more success than you can even picture right now. That's been one of the other exciting things to see with these projects, as we've been going through creating things like the lead feed that do a lot of the background analysis of what are people looking at on their websites and identifying these high potential leads.
00:31:06:10 - 00:31:32:08
Unknown
For as much as people might say, oh, it's kind of tough in real estate for the last little bit, there was so many people out there doing searches, and it's more than just, you know, the tire kickers of the people that like to go on and dream of what could a home look like? I people that are actively doing searches with the intent of making a purchase, of going someplace new, of taking a new adventure, of wanting to list their home.
00:31:32:08 - 00:32:01:03
Unknown
And in go someplace different, start another chapter in their life. There are lots of people out there engaging in there ready for the agents. And so to bring that back, you know, with the tools and the features that we're building, it's meant to support that growth. You can't you can't replace the person. And we don't want to like our job is to help enhance what, makes the agents great by helping them focus on this is who, and this is when.
00:32:01:03 - 00:32:21:21
Unknown
And here's some suggestions for how to approach that. Love it. Chuck, I think that is the perfect place to end. Really, thank you for your time and insight here. It's always fascinating, you know, getting the view from the inside. You know, I know our customers. I am fortunate enough to get to talk to you guys all the time.
00:32:21:23 - 00:32:43:04
Unknown
But, you know, I know our customers appreciate, you know, the view from the from the development side. So this is awesome. If people have questions for you, how do they, get Ahold of you? September, come chat with me at the, the growth summit. We'll be there. I'll. I'll top of the as long as you'd like.
00:32:43:06 - 00:33:00:15
Unknown
We'll be there that Monday and Tuesday. Outside of that, you can find me, Charles Dot Richards. It real geeks.com. Happy to answer any messages or if you want to set up a coordinated time to talk. Otherwise, if you have, your questions, you can hit up our team, toss them in the comments. For for the video.
00:33:00:15 - 00:33:13:19
Unknown
If you're, checking us out on YouTube. Perfect. All right, everyone, thanks for watching it. Chuck already did the calls to action for me, so we are done here. Catch you on the next one.