The Written Word Podcast

Your email list is one of the most powerful marketing tools you’ll ever build as an author. However, getting from zero to thousands of subscribers can feel overwhelming. In this episode of The Written Word Podcast, Ricci Wolman and Ferol Vernon break down practical, proven strategies to grow your list. From adding your first 15 “friendlies” to using lead magnets, giveaways, and back-of-book signups, you’ll learn step-by-step how to start small and build momentum.

We’ll cover:
  • The best places to promote your signup link
  • Why the back of your book is prime real estate for growing your list
  • What list sizes correlate with real author income
Whether you’re just starting out or looking to scale, this episode will show you how to turn your email list into a long-term asset that keeps readers coming back.

Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.

Copyright:
© 2025 Written Word Media, Inc. All rights reserved.

Creators and Guests

Host
Ferol Vernon
Founder and COO of Written Word Media
Host
Ricci Wolman
Founder & CEO at Written Word Media

What is The Written Word Podcast?

A podcast for authors who want to build successful writing careers. Each episode explores the business and craft of being an author, with practical strategies for selling more books, growing your audience, and navigating the publishing world. Presented by Written Word Media.