The Chemical Show: Executive Interviews on Leadership, Sustainability, Supply Chain, Digitization, Customer Centricity and more and key trends

Navigating through the maze of the chemical industry's future, Victoria Meyer explores the biggest industry event of the year thus far: AFPM IPC 2024.

With the highest attendance since pre-COVID times, robust discussions, and critical networking, Victoria unpacks the cautious optimism permeating the sector, underlining a year that started strong despite evident challenges. She dives into the pressing themes identified at the conference: the focused lens on supply chain complexities post unexpected incidents, the drive for global policy harmonization to foster balanced markets, and the imperative of ethical leadership influencing industry directions.

The Chemical Show delves deep into the evolving narratives from the AFPM IPC 2024 and surfaces with insights on the need for resilient supply chains, calls for collaborative and rational policy-making, and the unwavering request for ethical stewardship in management. As Victoria also announces the needful details about The Chemical Summit, she reflects on how the conference's outcomes are shaping actions and expectations for the remainder of the year. In a world where industry stability is paramount, these insights are crucial for every professional vested in the strategic future of chemicals.

Register TODAY for The Chemical Summit.  Held on October 8-9, 2024 in Spring, Texas.   This will be a SOLD OUT event!
https://thechemicalsummit.com/

What is The Chemical Show: Executive Interviews on Leadership, Sustainability, Supply Chain, Digitization, Customer Centricity and more and key trends?

Welcome to The Chemical Show™, where chemicals mean business. Featuring interviews with industry executives, you’ll hear about the key trends impacting chemicals and plastics today: growth, sustainability, innovation, business transformation, digitalization, supply chain, talent, strategic marketing, customer experience and much more.

Episodes are published every Tuesday.

Hosted by industry veteran Victoria Meyer, The Chemical Show brings you the latest insights into the industry. You will hear from leading industry executives as they discuss their companies, business, markets, and leadership. You’ll learn how chemical, specialty chemical, petrochemical, material science and plastics companies are making an impact, responding to the changing business environment, and discussing best practices and approaches you can apply in your business.

voiceover: A key component of the
modern world economy, the chemical

industry delivers products and
innovations to enhance everyday life.

It is also an industry in transformation
where chemical executives and

workers are delivering growth and
industry changing advancements while

responding to pressures from investors,
regulators, and public opinion.

Discover how leading companies
are approaching these challenges

here on The Chemical Show.

Join Victoria Meyer, president of
Progressio Global and host of The

Chemical Show, As she speaks with
executives across the industry and

learns how they are leading their
companies to grow, transform, and push

industry boundaries on all frontiers.

Here's your host, Victoria Meyer.

Victoria: Hi, this is Victoria Meyer.

Welcome back to The Chemical Show.

This is episode 158, and it's a short
episode reflecting on the key themes

coming out of the recent AFPM IPC 2024.

IPC, if you don't know, stands for
International Petrochemical Conference.

It's held every year
in San Antonio, Texas.

Great attendance this year.

In fact, per Rob Benedict of
AFPM, this was the strongest

attendance since pre COVID.

So since at least 2019, so a lot
of people in attendance there.

This is one of those conferences where,
you know, I like to call it speed dating.

You guys know the one.

The opportunity to see lots and lots
of people leaders and companies go

from meeting to meeting to meeting.

It can be a little overwhelming.

And, but also it's, a lot of
business takes place, a lot

of action happens, et cetera.

It's.

The complete opposite, by the way, of The
Chemical Summit, which if you guys don't

already know is being held on October
8th and 9th this year in Spring Texas,

where the focus of The Chemical Summit
is thought leadership, connections, and

insights that you can actually apply.

It is a really unique opportunity to
get some great thought leadership.

Not just from the people on the
stage, but from the people in the

room, engaging with your industry
peers at a much deeper level.

It is definitely going
to sell out this year.

We have launched the tickets.

Quietly.

The tickets are open right now.

Get your tickets early because they will
not be there if you're waiting till late.

So anyway, the chemical summit.

com, um, and agendas and speakers
and topics are being put together.

It's going to be great.

So turning more to AFPM IPC, four
themes emerge that I'm going to

talk about and share with you today.

And those four themes are
number one, cautious optimism.

We're going to talk more
about that in a little bit.

Number two, supply chain in focus,
third global harmonization, and

then fourth ethical leadership.

So I'm going to tackle
each one of these in turn.

So the first thing is.

Cautious optimism, right?

That seems to be the market sentiment.

When I talk to companies and I talked
to a variety of companies early in the

conference, later in the conference,
first of all, there was like no real highs

and lows, which I guess is a good thing.

But many companies stated that they
actually started the year pretty strong.

They are cautiously optimistic.

about the year.

Now, remember these are, it's
a strong, uh, US presence.

Definitely a European
presence, less so from Asia.

And, you know, part of that I think is
still travel challenges for many folks.

But when you look at it, and these
are global companies that are speaking

with many companies started January
strong, they see that they're recovering

from the de stocking of 2023 and that
the first quarter was pretty Okay.

Right.

So I would call it cautiously
optimistic and some tempered

enthusiasm about what the year holds.

Growth is expected at
a pretty moderate rate.

Again, tempered and cautionary
because at the same time we've

heard that there are some companies
that are quietly laying off people.

There's still certainly a
lot of financial discipline

in focus for the year, but by and large,
companies are cautiously optimistic.

What I was, would say is, you know,
nothing earthshaking and no big surprises.

However, the last day of the AFPM IPC that
changed a bit because the big surprise

was on the morning of March 26th when
the cargo ship Dali crashed into the

Baltimore Bridge killing several people
tragically and decimating the bridge.

And I'm sure by now we've
all seen the pictures and the

images from that came from that.

And then of course, impeding traffic
in and out of that port for months.

And that really brings me to the
second theme of the conference,

that I picked up, which is really
around supply chain in focus.

So we've talked about this a
couple of times already this

year on The Chemical Show.

This expectation that we were,
We're back to smooth sailing, so

to speak, and yet we're seeing a
lot of supply chain challenges.

And really in many ways, these are
knock on effects from the outages and

the restrictions that one port has
on the entire global supply chain.

And in fact, a couple of people who, you
know, expressed a little bit of surprise,

but then also some greater understanding
about what's really going on.

, and really what we're seeing from
a supply chain perspective is

not so much the direct impact.

In fact, one person's like, well, the
Panama Canal is not that big of a deal.

Is it?

Oh yes, it is.

It's, um, and in fact, go back and
listen to episode 152, which is

on the Red Sea and the Panama Canal
Shipping Issues and Resolutions, where

I talked to Farid from NUCO Logistics.

We're seeing significant
challenges, obviously from

the Panama and the Suez canal.

And now we're seeing challenges
that are going to be arising

potentially from the Baltimore port.

Again, not always directly related.

And in fact, if we take the Baltimore
port, for instance, obviously still

pretty early days, what the full
on effect of this is going to be on

the, on the chemical industry supply
chain, probably not fully clear.

But what we know is that.

Each one of these outages has a knock
on effect for the rest of the Marine

movement in and out of other ports in
and out of other shipping lanes, right?

So what we've seen is extended transit
time, which of course then creates a

correlates, I guess, to higher inventory,
higher working capital requirements

and really the need for precision.

So like it or not.

The supply chain is going to be in
focus for the remainder of 2024.

Our third theme was around the
need for global resilience,

harmonization, and balance.

And this actually came up really in.

Very much so in our onstage speakers,
which again, when we talk about AFPM

IPC, it is speed dating for many people.

AFPM brings a really great slate
of topics to their main stage,

bringing speakers and panels in.

Unfortunately, not as well attended
as any of us would really hope, I

think given the amount of insight and
effort that they put into it and the

expertise that these people bring in.

So, we talk about, when I talk about
this, one of the things that came

through was this need for strong
global markets and economies.

And in fact, Chris Krebs, who
was one of the speakers he is

former Homeland Security Former,
former, um, CISA, Cybersecurity

and Infrastructure Security Agency.

I'm looking at my notes
just as I'm doing this.

Um, and he spoke about digitization
and AI and cybersecurity.

And that was one element
of what he talked about.

But he also talked about the reality
is when you look at our global

economic environment, economic,
geopolitical, et cetera, right?

Let's just talk about it.

Our global, our global world.

Business policy, et cetera.

We really need a strong Asia,
Europe, and North America.

So you know, let's boil it
down, China, Europe, and U.

S.

We need strong markets and
economies in focus and in balance.

So we've got a lot of
trade tensions going on.

We've obviously got some concerns
and about Chinese growth and Chinese

economy, but the reality is we need.

The, the globe in balance and we need
our markets to be in balance and we need

to create harmonization across that.

So that was one touch point on that.

The second piece that came through
and Peter Huntsman spoke at the

event and he called for a true
European industrial policy, right?

To combat industry, de
industrialization, to be more pragmatic.

about decarbonization.

And of course we heard a little
bit of this harmonization at WPC.

I talked about that last week on
The Chemical Show and just this

need for unification, not maybe not
unification of policy, but certainly

alignment and harmonization, right?

There's always going to be some
differences and differentiation and that's

okay, but we want harmonization as well.

And one of the things That that we
talk about is the fact that, you know,

numerous plants and assets have shut
down in the past two years in Europe in

particular, um, their current policies.

are anti industry, right?

Let's just call a spade a spade,
especially when we look at some of the

decarbonization requirements, greenhouse
gas emissions requirements, other

policies that are getting put in place,
particularly around a sustainability.

Appropriate in some ways, but when you
look at the bigger picture, we're killing

off industries were killing off business.

It's making European companies less
cost effective, harder to compete and

ultimately shutting down business,
which is bad for Europe and its people.

Um, and it's really bad for the globe when
you think about the need and the longterm

effect of having strong economies around
the globe, balanced industries and more.

So that's the third thing that I want
to emphasize is this need for global

resilience, harmonization and balance.

And then that ties in in
some ways to my fourth theme.

And I think this is one that I'm
not sure everybody would say they

picked up at AFPM, but I think it's
one that comes through and it was

certainly spoken about on stage.

And this is around leadership
and ethical leadership, right?

So if I tie back to this European
industrial policy that we just talked

about a moment ago, that is a leadership
issue, a European leadership issue

that frankly the call from stage was.

We need leaders to step up and be leaders
and make decisions that are robust for

business and people and for the, the
fundamental effects that you want to have.

Right?

So, um, industrial policy,
rational decarbonization, rational

decision making, those were all
calls for European leadership.

I would say we want those same calls
for leadership around the globe.

And in fact, One of the topics that was
on the main stage again and it's also a

topic that you Frankly, that I pick up in
sidebar conversations in the one on one

meetings is around ethical leadership.

So Gulay Serhatkulu from BASF led
a talk about ethical leadership.

Very insightful.

Gulay is a great leader.

In fact, if you have not heard
her episode of The chemical

Show yet, you should do that.

She was on episode 63: Leveraging
Partnerships, innovation,

and Delivering Solutions.

Great episode and some great insights
about Gulay, um, and who she is as

a leader and how she's developed her
career and what's really important.

But I think this theme of
leadership is really critical and

it's one that is always in focus.

And if it's not always in focus,
it should be in focus, right?

So I think the chemical industry
is filled with great leaders,

setting a great example, expecting
high levels of leadership and

standards from those around us.

The ethical leadership piece of this
was really about putting people into

management and leadership positions who
will promote and be an example of ethical,

appropriate conduct in their actions
and relationships in the workplace.

To me, it's really about, it's,
it's putting your personal

values into, into leadership.

It's, about bringing, allowing people
to question decisions appropriately.

That's always, that's sometimes hard.

Um, understanding that the decisions
that you're making need to be

moral and ethical and serving.

Your company appropriately,
the country appropriately, the

industry appropriately, right?

So it's a bit of this,
not being single minded.

Uh, we've had a few examples
of bad actors this year.

I don't know enough details.

If you want to ask me about
that, I'll can share what I know.

But I think this aspect of leadership
and this call for leadership within

the industry, outside the industry
and influencing it is a theme that I'm

picking up a little bit more this year.

And in fact, certainly got that.

In AFPM IPC picked up on some of that
at WPC and I think we'll be seeing

more of it as the year progresses.

So those are my four themes.

And the, some of the things I observed
and heard at AFPM IPC, how about you?

What did you hear?

If you were at that conference or if
you have colleagues that attended,

shoot me an message, send me
a message on LinkedIn, shoot me an

email, would love to hear from you.

And if you are not already
subscribing to The Chemical Show.

Definitely do so.

You can subscribe to our email
list at the chemical show.

com and we will add you to our list
and we don't spam you, but you get an

update about what we're doing on a weekly
basis and sometimes a little bit more.

And then also subscribe to us
on Apple, Spotify, and YouTube.

And as my kids would tell me to say,
or actually they'd tell me not to

say smash that subscribe button.

Smash the subscribe button.

We'd love to have you as a subscriber.

Want to make sure you continue to get
great content from The Chemical Show.

So again, thank you for joining.

Keep listening, keep following, keep
sharing, and we'll talk to you again soon.

voiceover: We've come to
the end of today's podcast.

We hope you enjoyed your time
with us and want to learn more.

Simply visit thechemicalshow.

com for additional information
and helpful resources.

Join us again next time here on The
Chemical Show with Victoria Meyer.