Subscribe
Share
Share
Embed
Feeling overwhelmed by your family's daily grind and looking for a way out? Welcome to "Dig the Well," the podcast that empowers you to build the life you deserve. Your hosts Vikki and John are top earners at Neora. Vikki is a # 1 best-selling author and John is a retired Los Angeles Police Officer. Together they’ve navigated family challenges, raised successful kids, and achieved financial freedom.
In each episode of "Dig the Well," they dive deep into the strategies and mindsets that can help you break free from the constraints of the traditional 9-5 lifestyle. They understand the unique challenges faced by stay-at-home moms and families who are juggling multiple responsibilities and struggling to find balance. Their mission is to provide you with the tools and inspiration you need to create additional income, gain more family time, and ultimately, transform your life.
Throughout their journey, they’ve had the privilege of working with renowned figures like Jack Canfield and Jeff Olson, whose wisdom and insights have greatly influenced their path to success. They’ve also celebrated significant milestones, such as raising two valedictorian children and supporting their son, an Olympic weightlifter on Team USA. These experiences have equipped them with valuable knowledge and practical tips that they’re eager to share with you.
"Dig the Well" is more than just a podcast; it's a community of like-minded individuals who are committed to personal growth and financial independence. Whether you're worried about your family's financial security, longing for more quality time with your spouse, or simply seeking a way to reignite your passions, this podcast offers actionable insights and real-life stories that can help you achieve your goals.
Our mission is to inspire you with the belief that if we can do it, so can you. We want you to feel empowered, educated, and ready to take control of your future. By tuning in to "Dig the Well," you'll gain the confidence and knowledge needed to break free from the daily grind and create a life full of possibilities.
So, if you're ready to transform your family's future and discover the greatness within you, join us on this journey. Subscribe to "Dig the Well" and start building the life you deserve today!
This is the EWN podcast network.
John:Ever wondered how you could turn your side hustle into a full time gig and spend more time together?
Vikki:Hi. I'm Vicky, a number one best selling author.
John:And I'm John, a retired Los Angeles police officer. Welcome to Dig the Well, where we help couples navigate the world of business.
Vikki:We've been married for 35 years, and because we built a successful side business, John retired 9 years earlier than he originally planned from the Los Angeles police department after 25 years on the job. Now we spend more time together, and we want to help couples like you do the same.
John:Join us as we help you overcome common obstacles, and we show you how to make extra income without sacrificing family time.
Vikki:Ready to dig deep and build your well? Let's get started. Good morning, afternoon, evening. Hello. Hello.
Vikki:Happy holiday season.
John:Yeah. Happy holidays.
Vikki:Welcome to Dig the Well. And if you are watching us on either on YouTube or Rumble, you're seeing our crazy hats, crazy holiday hats. I've got a reindeer. Isn't this cute? It's it's Rudolph.
Vikki:Even has the red nose. Love it. What's it called? Snapback? I'm so bad with that.
Vikki:Yeah. The snap Trucker. Trucker hat. And John, for those of you that can't see us, is wearing Yeah.
John:If you're just listening, I'm wearing a Steelers Christmas
Vikki:Yeah. Look at that.
John:What do they call these things?
Vikki:I know. What do
John:you It's a big Galsana hat. Right?
Vikki:Spam a hat. That's it.
John:Kinda looks like a dunce cap. It's kinda flopped over.
Vikki:With the ball hanging over.
John:Here you go. We're talking about the hat.
Vikki:Yeah. So
John:anyways, yeah. Because it's Steelers because that's my favorite team, and I know there's probably a lot of Steeler haters out there, and that's okay. I don't hate anybody's team. Well, maybe a few.
Vikki:But the Steelers are doing so.
John:Making a run for the Yeah. The playoffs, and they usually do. So keep fingers crossed. Yeah. In 1st place in their division.
John:Let's hope they can do without having to take a wild card spot, but Baltimore has always looked strong. But Yeah. And a little reason why I'm a Steeler fan, just so you all know, it's I'm not from Pittsburgh. My dad was born in Pittsburgh. However, he wasn't raised in Pittsburgh, but he was actually born there.
John:And I remember from when I was little, my first memories of probably watching TV and certainly watching football was with my dad on Sunday and we'd catch a Steeler game if it was on and I've always been a Steeler fan because of that.
Vikki:Yeah. And then because of that, I am. I'm a Steelers fan. That's all I care about when I'm watching football.
John:But it is kinda cool because no matter where you go, the Steelers are almost always the home team. Even in some really, really like highly contested places. You see a ton of black and gold. You see a ton of terrible towels and a lot of Steeler fans.
Vikki:Yeah. Yeah.
John:If you ever get a chance to go to Pittsburgh to catch a Steeler game, Pittsburgh is an awesome city. We love it, and they're a real sports city. And where the stadium is for the football everything's there. Baseball, hockey, everything is right there and within walking distance of each other And just everyone, at least every time we've been there, everyone gets along. Everybody's so cool, and it's just really a fun sports town.
Vikki:Yeah. Well, you know what? I'm glad you shared about that. Sorry. I just poked John with my nails.
John:And they're sharp.
Vikki:Yeah. I did the pointy ones for all the girls out there. This is like the thing, but I feel like I look like a witch. But, anyway
John:Side of my life can attest to the fact that those things are pointy.
Vikki:I know. I should have done wicked colors for for that being so popular right now, but I'm glad you brought up the the stadium and going to Pittsburgh because I know for a fact if we were not entrepreneurs, we wouldn't probably have gone yet because going to Pittsburgh to see a Steeler game was on John's bucket list. And, honestly, if you were still working, we probably wouldn't have done it. But because we created the time freedom, the financial freedom, we got to go. When was that?
Vikki:Was that just before COVID? I feel like the first one was Yeah.
John:It was before COVID because we went back there during COVID, and unfortunately, it was kind of a ghost town.
Vikki:Yeah. So, yeah, we went 19, and there were people. Then we must have gone again in 20 or 21. And It was
John:packed the time the first time we went.
Vikki:Yeah. So we had so much fun. So all of you from Pittsburgh, thank you for your hospitality. Mhmm. Share this with a Pittsburgh fanatic because, well, that's that's the other team.
Vikki:Weren't the what?
John:Well, not another team. What other team we get that now?
Vikki:I thought the fanatics. Oh, that was from Philadelphia. Who are the fanatics? Isn't it a a hockey team? Anyway, we digress or I digress.
Vikki:But share it with any Pittsburgh Steeler fans this podcast because we are, and we're from California. And like John said, no matter where you go, terrible towels are everywhere.
John:I'll tell you, like, we went I went to a game out here. It was, I think, a Monday night or Thursday night game. I can't remember which. And it was when the Steelers were playing, I believe, the San Diego chargers back when the LA chargers were still in San Diego, which I wish they were still there. Poor San Diego, they really need that needed their team and because they're playing in that old stadium and they would not that Jack Murphy Stadium, which is older than we are.
John:Anyhoo, they we play they were the Steelers were playing the chargers. The Steelers far outnumbered the San Diego charger fans, and it was obvious there was just black and gold everywhere in the stands. And, they actually, the chargers had to go to a silent count because they couldn't even hear their own snap count when they're on offense.
Vikki:That's wow. That is cool. That is cool. So yeah. And and you know what?
Vikki:Our kids are Steelers fans too all because of you. So it's what you do My kids. Your yeah. Your kids are watching, you know, no matter what you're doing, they're watching and, following in your footsteps in a lot of cases. So that's super fun.
Vikki:We love that. We love it. So but this episode is going to be all about being an entrepreneur during the holiday season. So this is gonna air most likely December 5th. And, honestly, stay tuned.
Vikki:Stay to the very end of the podcast because we're doing a giveaway. Actually, we're gonna do 3 weeks of giveaways. But we wanted to talk today about, you know, what it takes to be an entrepreneur to remain successful in December and how that leads into a successful new year, a new new January. And, we are also gonna talk about supporting fellow entrepreneurs that have businesses that during the holidays, you could be thinking of of funneling your your shopping dollars instead of the big box stores to them. So we'll chat about that too.
Vikki:So what is your biggest tip, would you say, John, for being an entrepreneur in December? What
John:if you
Vikki:were gonna tell an entrepreneur one thing.
John:Just so y'all know, we didn't discuss any of this beforehand. Yeah. Yeah. It was just kind of the last minute. Like, hey, we could do our practice.
John:Oh, my gosh. Yeah. I forgot. I would I would think or at least I would say right offhand without giving it a whole lot lot of thought is, it has to go to the whole concept of using excuses not to do things, right? If you don't want to do something, you can always find an excuse not to do it, right?
John:It's like they like to say excuse is like an a hole, right? Everybody's got one. Well, it's it's true here too and around the holidays because I think a lot of people use the all the activities of the holidays and all the chaos of the holidays to not actually invest in their business. When, what I know we've found that the times when other people aren't investing in their businesses is the time when you definitely want to invest in yours because that's when you get a greater market share. That's when you get, when you actually move ahead of your of your competition, so to speak, because let's face it, even though the business that we're in, we don't really have like almost like competition, but we do, right, because there's choices, options.
John:People could could, they could buy from another another source.
Vikki:Right.
John:They could buy another brand, and we don't want that. We want them buying ours. So, this is when we double down. Right? Yeah.
John:People are when other people are backing off, that's when we need to to to to get on the gas a little harder. So I think that might be a don't don't let the holidays don't treat the holidays as an excuse. Treat it as, your your opportunity to to get ahead of your competition.
Vikki:Oh, I really love that. Yeah. I know. And it's funny, we didn't talk about it because we've been entrepreneurs so long, we don't wanna rehearse what we share with you. We really don't.
Vikki:We want you to know it comes from track record experience. So, yeah, that that was really, really good and really important. And it made me think about a mentor that I had, and, actually, she was on a couple weeks ago on a camp. If you haven't watched that episode, look look it up. I believe it was episode 9, I think.
Vikki:But Anna challenged us when we were brand new in our current company Neora. When we were brand new, I remember having that philosophy because what I didn't tell you, I was also part of party light. I don't think I've mentioned it, which is a candle company. And I don't think I've mentioned the name, but I promoted out to what they call regional vice president. That was a business John wasn't doing with me.
Vikki:He totally supported me, but it was really my baby since it was candles and mostly women like candles. But remember, I busted my butt in December when everybody else was relaxing and spending time with family. And, honestly, there's plenty of time to do that in December. You know, you just turn the corner, and it's another family event. Right?
John:Yeah. You know, real quick. Yeah. If your dreams are big enough, you'll find the time.
Vikki:Yeah. Yeah. That's I'm glad you inserted that. Sorry. Yeah.
Vikki:No. Please do. You know me. I don't. I'm here's another off topic thing.
Vikki:I love to interject, and then John probably it's not so he really doesn't like it when I interject, and I get that. Yeah. And but but as a girls, we tend to talk over each other, and it isn't polite, actually, girls. I I've learned it really isn't, but I love that interjection. So thank you.
Vikki:Please please jump right in. But, so the reason, oh, I brought that up about December was in 2 businesses now, it's really just become glaringly apparent that being busy and promoting your business and keeping it going and actually doubling down, like you just said, is the most important thing to do in December, not to let your foot off the gas. And my the friend that I was telling you about on a camp mentor of ours, she said, you know, on one call, we were just kinda powwowing, and she said, Vicky and John, I know you're just like me. You're not gonna lay down when everyone else is taking a break and thinking, oh, I'll just chill for a while. And then when January rolls around, I'll get my business going again.
Vikki:No. We're doubling down. We're grabbing market share. It was like it was a really cool, like, talk, and we were all in. We're like, absolutely.
Vikki:Because we knew it. We knew it to be true. And even back with Prestige, do you remember our Prestige days that we have talked about, which was the motoring accessory store, we were open in December. We weren't gonna shut the door in December. And in fact, we had more merch that was giftable, like coffee mugs.
Vikki:Remember all those the cool we had really cool coffee mugs that wouldn't slide. You could actually put it it was before cup holders were as big a thing as they are now.
John:Yeah. And and they weren't making a lot of travel mugs.
Vikki:Right. Exactly. I don't even think they
John:had. This thing had, like, weird angles to it so the your drink wouldn't splash out without having to have a cover on the top. The opening was was fairly small, but not so small that was that things couldn't splash out, but it was the angular sides of the mug itself Yeah. Which gave it a really wide base. Yeah.
John:It's actually pretty cool.
Vikki:Really cool. We sold a ton of this. They were that was back in the day when 24 karat gold on the on a mug was, like, super cool.
John:And Can't microwave it.
Vikki:Yeah. That's the problem. We can microwave, but we sold tons of those. We sold lots of car, covers. We sold, like, smaller gift items.
Vikki:So but that brought more people into the store. Then they saw that we did window tint, and then it led to making appointments for getting their car tinted in January.
John:Yeah.
Vikki:But imagine if we closed the shop or had limited hours, which I just think is ludicrous. You need to be you need to double down, what John said, for sure, to keep growing.
John:And we know businesses that kind of do that. They they do what Vicky was saying where they take the holidays off and they say, well, we're spending its family time, which I get it. Right? But when your when your business is open, you're not asking your employees to be there 247.
Vikki:Right.
John:Right? And I'm I'm thinking your employees, unless you're paying them to stay home for the holidays, which I don't think a lot of small business employers can afford to do that. No. And if that's what's going on, then great. But if you're not paying your employees, you're actually doing them a disservice because you're cutting their hours.
John:And Yeah. At at a time when in the holidays when they could probably use the extra money. So we just worked harder. I mean, we worked longer hours. We worked harder during the holidays.
John:We knew that that was our our opportunity. We had a, you know, we had customers out there that that would want to buy, like you're saying, gifts, little things for gifts and whatnot. And like Vic said, it was true that a lot of the stuff that we had, especially around Christmas time, were just people get just to lead them to us so that we could sell them on bigger ticket items.
Vikki:Right. Exactly. And actually, I think I can remember we are in California, know, take that into consideration, but we even had some sidewalk sales
John:We did.
Vikki:During the holidays.
John:We did. We did a number of those.
Vikki:Yeah. You know, balloon arches and everything to grab attention from passersby, you know, driver's bar.
John:Our advertising budget went, like a lot, was a lot during the holidays. And again, it's all the pitfalls of conventional business. For those of you that are still in a conventional business, I I I feel your pain, right, so you have these you have advertising money that you're putting out and then we wanted to reach out to, a customer base that wouldn't see our normal ads. We advertise on TV, radio, print ads, a number of things. Right?
John:And so we thought, well, what about the locals that just drive past our store? There's thousands of people drive past our storefront every day that never even see us. Yeah. That would never. So we put up signage, we went to the city, permitted it, got some temporary signs that we could put out, then when permitted a weekend sidewalk sales is what we called it but it wasn't in the sidewalk it was in our parking lot.
Vikki:Right. That's right.
John:We just cornered off the just coned off a portion of the parking lot, had tables and just put a bunch of merchandise out there especially it was just kind of a lot of overrun merchandise like after the holidays, after you know at the end of summer when things tend to slow down, we would put all that out there and we would reach a whole another group of people. And then they
Vikki:say I didn't
John:even know you were here. I'm thinking I know all you had to do is turn your head and you drive past. You drive past us by 4 times a day, and you just never saw it. And we had a really unique sign. We had to go to the city and get a special permit for the sign because they didn't allow illuminated signs where we were at.
John:Yeah. And so we had the only illuminated sign in that entire block.
Vikki:And they still were missing us.
John:They still couldn't see it. So anyhoo. Yeah. The point is, you know, all that helped us because it helped bring us to, you know, other customers people that we normally wouldn't have reached, but good grief, that was a lot of work, but we wouldn't have it if we didn't put in that extra work and
Vikki:just Exactly.
John:Worked our tails off.
Vikki:Yeah. And that goes to show those of you that are listening and have storefronts because, you know, they're still people still wanna touch and feel things at times. Not always. You know, we're enjoying ordering online, but if you have a storefront, check-in to doing a sidewalk sale. They're not of the past.
Vikki:You know, even to this day, I drive by and I see a sidewalk sale going on in the parking lot of a store, and I am I do wanna pull in. And it's, like you said, such a great way. Another fishing line in your in the vast sea of people of fish out there. It's just another way to reach them. Yeah.
Vikki:That's so true. You know, you brought up the fact that, some stores don't go all in. They back off. I was at a store this morning, and I was shocked. All the mannequins it was a clothing store.
Vikki:It was a little boutique, but all the mannequins set had a sign. They were naked. And it had this little sign, and it said, gone shopping. And I was like, gone shopping, and I see the next one. Gone shopping.
Vikki:Gone shopping. And I walk in the store because they also do hair and some other things besides the clothing boutique. And I they mentioned, I can't believe that the clothing shop is not open during the holidays. They didn't do anything for Black Friday either. And I and we were all we're all business owners talking, and we were we were all saying how they're they're they're chopping their nose off despite their face.
Vikki:Is that the right term? Sometimes I use that term wrong, but they they
John:are
Vikki:you know, how crazy. Do you know how hard it's going to be to get their business rolling in January when they basically look like they were closed? And people are probably thinking they are, so they lost probably half to a quarter of their clientele ever even coming back because they think they're closed. So, anyway, that's Yeah.
John:Just Opportunity lost there.
Vikki:Yeah. It's it's really a shame. And we see it happen every year where come January, our business is booming. We've got momentum. You know, it really is about the big mo.
Vikki:Yeah. Got momentum, and other people are struggling. And, actually, you give an analogy about a, engine, a railroad engine, and not coming not starting from a complete stop, and you're already moving, so it's not so hard to get it going. You remember that?
John:It's like momentum. So, like, anything anything that has to do with, trying to move a large mass. Right? So if you think about your, not only just to, like, fix thinking about a locomotive, but
Vikki:That's it.
John:Pretty much everybody has a has a car that's probably an internal combustion engine car, that has a flywheel. So if you know how the mechanics of how you start a car is there's a starter that engages that flywheel and turns this heavy flywheel. That's why it takes a lot of energy to crank the car over. But once it gets that flywheel moving, it'll it'll spin the flywheel, which will eventually start the engine. Could you imagine if you if you take that starter off and try to turn that by hand, it would be almost impossible from a stop Or just like any heavy wheel, if you've got if you've got it going going, to keep it going, it takes very little energy to keep that momentum moving.
John:But once it comes to a stop, getting it started again is like a nightmare. Yeah. Like when we were kids on a swing set, right? Getting moving Yeah. You're kicking like crazy and you're moving just a couple inches.
John:But 2 minutes into the thing, you're bouncing it out. Right? And then just a small little kick forward
Vikki:Yeah.
John:Kick back. And you've got that thing maxed out and it just keeps going and going and going. And, you know, the the effort that we put in around the holidays, the extra effort, I guess, we put in, pays off. Like Vic was saying, it's not just during the holidays, but our January is usually pretty prosperous because of the work we did in November December, You know, gearing up for the holidays, but it spills over into January and that spills over into February. And I guess the question maybe some of you have is why don't you just keep that intensity 12 months out of the year, because you really can't.
John:I mean, it's just you get burned out and there's no point in if you get burned out, then you're gonna quit altogether and that wheel is gonna stop. That swing set is gonna come to a complete stop and then you're gonna be in that position having to start it from a dead stop. So Right. Don't ever work so hard or for so long that you get burned out to where you quit because that's worse that's the worst thing is quitting.
Vikki:Yeah. That's for sure. So do you do 90 day runs, would you say?
John:Yeah. 90 day runs are awesome.
Vikki:Yeah. Exactly. So I'm glad
John:you brought that up. Yeah. Explain the 90 day runs concept. That's that's pretty awesome. Yeah.
Vikki:So it it goes along with exactly what John was saying where, you can do almost anything, like a burst of energy for a short period of time. Anybody can. No matter who you are, anybody can. But like you were saying, trying to do that scene is like being a sprinter. A sprinter can't sprint the whole you know, for 10 minutes.
John:13 point Yeah. 13 point
Vikki:half marathon.
John:Half marathon. Yeah.
Vikki:Right.
John:Half marathon?
Vikki:Yeah. They can't. They can't. But you you can do bursts of energy in increments. Right, and kinda coast in a sense.
Vikki:Not it's not exactly coasting, but you have this burst of energy at in the 1st month of your 30 day run. And once, like you said, with the swing set, and, honestly, when you were talking about the swing set, I was reliving my childhood and loving it. And I love to swing, but I also thought of dig the well of how once you've dug the well and you start pumping the water, it's hard. It's super hard. And then but once it comes up, you know, and out the spout
John:Prime the pump.
Vikki:Prime the pump. And then when you need water again, you barely have to lift it and it's but if you let it run dry, if you, you know, let your foot off the gas, stop sprinting for too long. Right? So I don't know if I did a great job of explaining the 90 day run, but that's the point is that you have a new plan every 90 days, and you attack and execute that plan. And what also happens is results follow activity by about 90 days.
Vikki:They just always do. So if you're you maybe put a new marketing plan together, you a lot of times don't see the results from them till 90 days later, and you start reaping those benefits of those customers coming in more sales. But then you start a new 90 day run after that that rejuvenates you, that's exciting. It's something new even though you're you're still the same business, but it's infused some enthusiasm into what you're doing. Did I do a good job?
Vikki:Yeah. That's a decent job. No.
John:I'm very good because the motivation comes from within. Right? You can't you can't rely on somebody else to motivate you. It needs to come from within and other people can influence you on that on that, but you that motivation has to come from within. And these 90 day runs help help you get into that mindset of getting motivated and then running for the 90 days and then seeing those results.
John:And what would you say? How long does it take before, like, if you make a push in November, let's say, when do you think you see those results?
Vikki:Yeah. You
John:said immediately, do you see those results in November?
Vikki:Yeah. No. Not I mean, you'll get an extra sale here or there, and you'll think, oh, that's probably from my 90 day this this new one, and but most likely it's not. It's from the previous one, or it's just, luck. There is I don't believe totally in luck, but there are there's something to be said about that too.
Vikki:But, no, it would be so November, you start maybe a new whole plan, 90 day run, November, December, January, and it really would be February would be when you start to reap the benefits of you know, maybe you have a marketing team that is doing lead generation and reaching out to prospects for you, or maybe you're doing it yourself. You first start reaching out. Not a lot of new customers are coming in. You know, some people are ghosting. You know?
Vikki:You might get a few customers, but not a huge amount. You just keep going the next month. Still, if you are coming in, not great. You keep going the 3rd 3rd month. It's it's when that next 90 day run starts that boom, it's that 3 month period.
John:So yeah. So I guess the tough part would be to keep to keep that faith to know that if you're in month 3, so you're in January and you've been doing this thing for 80 days, 75 days, 80 days. Yeah. And you haven't seen a whole lot of results that just stick with it. Yeah.
John:Stick with it for the full 90 days. And the other thing too is it's nice to be involved with the company. Like, with our company, Neora, they actually plan out promotions so that we can have our 90 day runs and we can it coincides with one of their promotions. So we can run for something that they're giving.
Vikki:Right.
John:Whether it's an incentive trip, whatever it is. Right? A lot of times it's just straight up cash. Right?
Vikki:Right. And the
John:point is they have they have incentives for us to help to help influence our our motivation so that hopefully we get motivated and run on these 90 day runs that builds up and and and kind of, peaks. Yeah. If you will, at the time when those promotions hit.
Vikki:Right.
John:And that's that's a big thing because, you know, we're big into sports. We love sports and that's a big thing for sports. Teams that win championships are teams that peak at the right time. They may not be the best team, but they are the best during the playoffs. They are the best at the postseason.
John:They're the best because their coaches have figured a way to to help influence their players to become the very best they can be and peak at the right period of time, peak during postseason so that they win those championships.
Vikki:Yeah. Absolutely. So, yeah, sports and business is so much alike. We'll probably do an episode on that too.
John:Yeah. I think people who have played sports when they were young, whether it was youth sports, high school sports, college sports, some sort of organized sporting, activity that actually recognizes, leadership and actually recognizes ability. And it's not just a participation trophy that win or lose everyone wins, that's not it because in business you don't get that. You have to be a winner, you have to be a leader, you have to actually do something and so those organized sports that recognize that and I think that's I think it's key for people when they grow up and they become adults and they go into business, especially if they're going into their own business, they realize that it's all the same all the same principles that made them successful when they were a kid in a sport is also gonna help them be successful as an adult in their own business.
Vikki:Right. I agree. And because I get that a lot. I'm sure you do too. I get people say, I just don't understand your drive.
Vikki:Like, you and John are just so driven. You just you're like a dog on a bone. You don't stop. You know? And I do know it get and and I'm including dance in sports.
Vikki:You know, when John says sports, you know, competitive dance, that's that was me, and I was in a singing and dancing group similar to Glee in high school, and we were the state champions. So you better believe we were driven, and I was a cheerleader. So, of course, we competed in all those things. Cheers another one. Yeah.
Vikki:Any anything that you did when you were younger or still do, competition wise is a benefit to you and it is the training ground for owning your own business. Yeah. 100%.
John:I'll tell you, if you if you have newborns or if you're thinking about having children or if you have young children, I would highly suggest getting them involved in some sort of sport, and like I said, it needs to be a sport that recognizes, every individual player, even if it's a team sport, which I fully recommend team sports because it teaches it teaches them, to work with other people, how to work successfully with a team and help build the greater good for the team. Yes. If I do my job and I do my job well that my other teammates can count on me and rely on me to doing for, you know, for that to do my job, they can focus on their job. It all makes us better. If I have to focus on every position on this team, I'm not gonna be good at any.
John:Right? Yeah. You know, what did I say? A jack of all trades and master of none. Right?
John:So, I would say get them involved in something like that. Get them involved recognizes that they do a great job and then that actually has a championship. And I think Yeah. I think it just helps so so much. So much.
John:Yeah.
Vikki:So much. Yeah. Alright. So that's your task for December
John:is Have kids and put them on a team.
Vikki:Yeah. Exactly. And to, you know, do all the things we mentioned, regarding December, not closing up shop to be stronger, bigger, badder than ever before, double down, pedal to the metal, all the fun things.
John:Did you wanna mention about, about business, who you should shop with?
Vikki:Yes. That's right. I'm gonna
John:take my hat off because my wife is burning up.
Vikki:Definitely. We're gonna go into that. Now so with all that being said about you, the entrepreneur, maybe we have some listeners who are not entrepreneurs, or you are, and you haven't really thought about the fact that you're still shopping at big box stores, Amazon, you know, all the big guys, if you will, instead of seeking out other entrepreneurs that you know that you could buy something for Christmas or Hanukkah or whatever you celebrate, birthdays, buy from a fellow entrepreneur or an entrepreneur you respect if you're not an entrepreneur and you're just kinda checking this out. But, it was shocking to us because a lot of people think they're getting direct sales. They think, oh, they're just not shopping from me because they don't respect me.
Vikki:They think this is just some silly thing. No. That's not it. We had a brick and mortar. We were 20 I was 21 when I met you.
Vikki:You had it long before you were 22. But, we had John's shop, and then I joined him. You heard the whole thing. And we're selling the coffee mugs and other things that we just talked about, but we could not believe how none of our friends, I don't even think one, ever came in to buy a gift for Christmas. There was plenty of things that were unique and their friends would have loved, but they just didn't even have the mindset.
Vikki:That's what I wanna open you up to or we both do, to think differently. Shop small. Right? That whole shop small, small business Saturday was just last weekend. Well, honestly, it should be all month long.
John:Every day.
Vikki:Yeah. It should be every day.
John:Amazon does not need your money. I know I get it. We order from Amazon too. Is we we try to avoid it whenever we can, but there's some things that it's just too darn convenient. Yeah.
John:But there was something I needed the other day, and I thought I could order this from Amazon, or I could just get in the car, drive to a local store, the local hardware store, and just pick it up. Sure. I may pay 80¢ more for it. I may pay a dollar 10 more for it. But the owner of that little liquor store or the liquor store.
John:It was my liquor. The owner of that little hardware store, needs the money. Amazon does not need my dollar. Right. This guy needed needed the extra, I'm sure.
John:That that goes a much it goes a lot longer or more with he and his family than it does with Amazon and Bezos. Yeah. Definitely. You know, if you can shop local, please try. Just do that, I think.
John:And it makes you feel better too.
Vikki:Yeah. You know you're supporting a family because a lot of people haven't have newborns like we talked about, and they've got a business, and that's all they have. You know, maybe they don't have any other side business or reg you know, regular, if you wanna call it corporate America, type business, and that's all they have. Like, we just I just do remember that. And, you know, my back to prestige.
Vikki:My grandmother was out from New York, but she, guess what, was the wife of the delicatessen owner, like, the ones that I talked about coming from Denmark. She went out of her way to buy things, and my mouth hit the floor because number 1, she was, like, 90 something. Number 2, she was gonna have to pack it, you know, and I just thought of my poor grandmother, you know, having to pack and carry things. But how sweet of her to wanna support us. And I then I thought of all my friends and family who it just never even crossed their mind, and that it kinda was sad.
Vikki:I thought, don't they get it? And I just don't think peep most people think about it. Right? So Yeah.
John:I think so. I think that's it.
Vikki:Let's start thinking differently. Yeah. Yeah. So alright. We are gonna wrap it up.
Vikki:We hope you learned some fun things today, but we're wrapping it up. Don't sign off yet. We're doing 12 I'm calling it 12 days of Christmas, but I think it's, like, 15 or more. But I wanted to call it something cute. 12 days of Christmas.
Vikki:So we are giving away a product or maybe several. I've got this holiday worth celebrating from Neora, and here's one of our newest things, our instant facial. It's for men and women. All of our products are for men and women. This is not a commercial.
Vikki:I'm just thought it'd be fun that you could learn more about our products, win something, try them out. Because you're the winner, it's free. We're gonna mail it to you, and each name that we draw is gonna be get something valued over $200, whether it's, some of our clean skincare, clean haircare, clean wellness, or clean weight loss products that actually simplify your routine. Oh, and you know what? You mentioned the 90 day run coordinating with, company Mhmm.
Vikki:Things are, we have a weight loss weight management challenge that just started December 1st. So if you're curious about that, that's with our NeoraFit. It's a fat browning system, and that just launched. So it's 90 days, and it's got some cool freebies just to be a part of that. So I, what how to enter?
Vikki:You might be wondering, okay. Great. Well, how are you gonna find me? I'm just listening on the podcast. So if you would like, subscribe, and leave a review, We are going to put all the people that do that into a bucket and draw winners.
Vikki:We're gonna draw, winners the week of the this week, 5th, 12th, 19th. Okay? So, we're gonna be doing this for 3 weeks. We're gonna be reminding you. Now if you've done that, maybe you already liked, subscribed, and left a review, on reg some of the regular podcast places like Spotify and Apple Podcasts, then instead, go to find us on YouTube or dig the well on YouTube and on Rumble.
Vikki:If you prefer to watch and listen on Rumble, like, subscribe, and comment there. It's actually easier to see your comments on Rumble and YouTube because then, we can have you message us, if you're the winner. So we'll be stating the names of the winners, and, we're gonna need your email address. So we're gonna figure out a way how to get that from you. I know in on YouTube, you in the comment, you could put your email address, and that's how we know how to get a hold of you if you feel comfortable with that.
Vikki:But if you hear your name, just let us just know that we're trying to reach out to you.
John:Yeah. We're gonna reach out somehow, privately.
Vikki:Privately. Yeah. And I do I do know in the show notes, whether you're watching or listening, in in the show notes, there should be I'll make sure if it's not there, our email address. So if we announce you as the winner, we'll have you email us, and then we'll gather your ship to information. So it's just been kind of on the fly, having fun.
Vikki:It's the holidays. We wanna be generous. We love to give away. I love to win stuff. John loves to win stuff.
Vikki:So we wanted to pass that on to you. Yeah. Alright. Well, thanks for joining us. We'll see you next week.
Vikki:Have a great day.
John:Yeah, guys. Bye.
Vikki:Bye bye. Thanks for joining us on Dig the Well.
John:We hope you feel empowered and ready to take on new challenges. Remember,
Vikki:if we can do it, so can you. Keep learning, keep believing, and going after your dreams.
John:And if you enjoyed this episode, share it with someone who needs a little inspiration or maybe a nudge in the right direction.
Vikki:Help us grow this community of go getters. Together, we can achieve greatness and get back to family.
John:Thanks for listening, and let's keep digging the way.