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Telling the stories of startup founders and creators and their unique journey. Each episode features actionable tips, practical advice and inspirational insight.
00:00:00:00 - 00:00:26:20
In my journey building Crews and Co was that, you know, I had I had young kids, I was doing, I was acting, you know, I was doing all these things. And the entrepreneurs organization and, I wasn't taking care of myself. And when I started to take care of myself, when I started physically, mentally, emotionally, spiritually, other good things started to happen exponentially easier and faster.
00:00:26:22 - 00:00:48:17
And the Ironman journey was just was, was was just one of those right. And as I did that, I started to become less tolerant, those who would say things like, I don't have time for them or, you know, I can't put that into my schedule. And. Yeah. So, you know, like, time management is not a thing, you know, choose your priorities and stick with the main, the main thing.
00:00:48:21 - 00:01:17:22
But it was that Iron Man journey that really got that super, super, super dialed in. And as I was doing that so training for Ironman, raising kids, running a company, selling a company, learning something new and still, you know, going to AA meetings and like living a good life, I thought there's so many entrepreneurs that could benefit from pausing their growth mode for a second and focusing on themselves.
00:01:17:24 - 00:01:40:14
And it's probably the rest of my life's work to do to, to to be focused on that. You've had to teach yourself as you've gone right and, you know, you started talking about, you know, where you came from, jail, felon. Yeah. Built that into, you know, over a number of years building into Christian Coe. What are the biggest skills you've had to learn along the way?
00:01:40:14 - 00:02:04:19
Chris, as a founder? Yeah. Hyperfocus, you know, like, I'll, I'll go straight up business planning on this one. You know, I think, I don't think it was mastering the Rockefeller habits from Brian Harness that really like, like I, I didn't really know what to do with the book when I first read it. And I truthfully, I didn't know what to do with scaling up when I first read it, but I love the idea of the simplicity of one page plan.
00:02:04:19 - 00:02:24:18
My forest core value is simple solutions, so let's take the complex and make it simple or find the easiest you know, like that the easiest way. So like what's worked is focus on what matters most. When I first got sober it was don't do anything, go to a meeting and if that doesn't work, don't drink and go to a meeting.
00:02:24:24 - 00:02:45:09
And like if that doesn't work, do that for 90 days. And if you're not completely satisfied, we'll be more than happy to refund your misery. It's odd or and awesome that I now teach entrepreneurs. Let's get hyper focus on something. Let's do something for 90 days. And if that doesn't work well, reset. But you can't reset 15 days from now.
00:02:45:11 - 00:03:06:06
That that is the most important point that Chris is always pushed, and you can't just try it and say it didn't work. You have to commit to it and then say it didn't work. And that's a huge learning for an entrepreneur. You know, I had this like epiphany of like, people go and do things and they don't like it.
00:03:06:09 - 00:03:48:05
Oh, wait, this is just like going to a meeting. I've been to a lot. I've been to 5000 AA meetings in 13,000 days. And, like, I like I've been to a thousand crappy meetings if I had to be judgmental. Yeah. And, you know, if I ever went, if I went to five of them in a row and thought, well, this isn't for me, and then build what shit ass position my life would be in today, you know, so that stick to itiveness of I heard a lot back then go 90 meetings in 90 days and it's like there's a funny piece of irony that that's what I teach today.
00:03:48:12 - 00:04:08:04
That connection for me is like just, you know, gold. The curse of the founders were so sort of always so future focused, but and so averse to wasting time. But that what we view as like wasting time is momentary. Right. It's like, yeah, it's you know, like Peter said, oh, I did this for the last three days. It's not working.
00:04:08:04 - 00:04:27:24
Well, what if you didn't learn anything, right? Yeah. You didn't commit enough. But with 90 days we get to we kick the goal right. And we can address the things we're doing to get to that. But, you know, we don't adjust the goal. We don't. We try not to adjust the strategy. If we truly prove something out that works, then we double down.
00:04:27:24 - 00:04:58:07
If it's not working, we try something else. Yeah. And it's that. Sure. I think the second thing for me to learn was like, don't just think about it, go do it, test it, and, figure out what works. And I like this idea of overthinking things. I'd actually challenge and say most people don't overthink things. Most people under think things and just rethink the same thing over and over and over and over and over again and keep getting the same shitty results.
00:04:58:10 - 00:05:09:09
Like we go out and do right, go, do, fail, learn, go, do, fail, learn, go do when, pour gas on that.