Subscribe
Share
Share
Embed
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
00:00:00:00 - 00:00:29:07
Unknown
But I don't think anyone actually navigates to my home page. You know, like they're on Google and they type in that long lat long search and then they navigate to that page and they never probably ever go to the home page, let alone read all the stuff I wrote about Orange County. Like, I don't think it happened.
00:00:29:09 - 00:00:49:22
Unknown
No one goes to your home page unless they're lost, right? Because Google wants to deep link into these sites, right? They want to get the person directly to the question that they're the answer to the question they're asking. Right. Which means like going directly to your neighborhood page. And if they click that logo up at the top, it's like they didn't find something on that page and now they're lost.
00:00:50:00 - 00:01:20:20
Unknown
Right? And so they're there's going back to the beginning to start traveling the maze over again. Right. And that's always stuck with me. And it's like okay. Yeah, yeah, yeah. The home page visits, they're probably not going there, you know, because they really want to be there. It's that's a distributing web page. So now that you're saying that, I'm thinking like if someone does go to my home page, it should just be like the very first thing they should see should be like, all the things you can navigate to, you know, like all the cities, maybe, you know, like maybe that should be the first.
00:01:20:22 - 00:01:51:05
Unknown
Okay. So you talked a little bit about I, I guess I'm curious what kind of technology you're using, to do all this work. Honestly, I don't really do. I don't use a whole lot. I use Google Search Console, and I look at, like, how people are navigating to my site, what they're typing in, what pages they're looking at, and then I'll go and review those pages and try and improve them and try and improve everything about them, not just like the content on the page, but, you know, on a on a Real Geeks page.
00:01:51:07 - 00:02:12:03
Unknown
It has like the title. I mean, I'll make sure the title is perfect, you know, go back through and there's every little thing to make sure my house is on the top, make sure there's 100 of them, make sure everything's right, and then maybe update my content a little bit and make sure all my images have all my images have like descriptions and stuff too.
00:02:12:05 - 00:02:30:18
Unknown
So I'll use Google Search Console and then I use, ChatGPT. I, you ChatGPT a lot and I'll just like say, hey, you're a SEO coder, make sure you I want to I'll take the existing code that I have, whether I like it or not, and I'll put it on there. Yeah. And then I'll start having a conversation about that code.
00:02:30:23 - 00:02:52:13
Unknown
And like, if you were, you know, this type of person and SEO specialist, like how would you draw more traffic to this code? What do you think could be better? And like, you know, I learned about I recently learned about breadcrumbs, which is something with SEO and I've been adding that to all my pages. And then I learned about schema a long time ago.
00:02:52:19 - 00:03:09:14
Unknown
But I had no frickin idea how to do that. But bringing that to the I is teaching you how to do that ChatGPT just teaches me how to do it. So now I'm like, I'm not a coder. Like I still have to be like, oh wait, I need a space. And then a forward slash here, like, you know, it is nuts like I have.
00:03:09:14 - 00:03:32:20
Unknown
No, I'm not trained in this stuff and I'm still not trained in it. Like that's not my specialty. But ChatGPT has made it like easy. So now I'm like, when ChatGPT spits out a new code, I have to probably go back through. And like in breadcrumbs, it adds like a link to your, or maybe that schema, it'll add links to your like, Facebook page and stuff.
00:03:32:20 - 00:03:57:18
Unknown
And it just that helps build the authority that you're that real person. And it can put your office address in there in the schema and then it can put like, I mean, it puts like lots of cool little things in there to kind of help build that authority. So talk to me about the prompting, because it sounds like it sounds like you start out with a prompt that's like, okay, you're you're an SEO coder.
00:03:57:20 - 00:04:17:13
Unknown
And I need help with this existing page. And so you're giving it the page, but does it take like a couple of a couple of back and forth to get the AI, you know, sort of on a parallel thought track is you. Yeah. For sure. I mean, yeah, I mean, I'm learning about how to how to do proper prompting.
00:04:17:13 - 00:04:38:23
Unknown
So here's one. I just pulled one up. You're an SEO specialist and good with Google. Google Search Console. I have been working on a campaign for selling your home in orange County with a specific page, a revamp. So I basically just try to tell it as much as I possibly could. And then, oh, this is when I had like my impressions dropped to zero.
00:04:38:23 - 00:04:57:06
Unknown
So then I'm like, look at my page. And it kind of tell me why it might have dropped to zero. So now I'm just trying to have a conversation with an actual pro. So how many, how many back and forth did you have with the eye before you felt like it was telling you something that was really good?
00:04:57:07 - 00:05:20:01
Unknown
I mean, when I first started using I like I mean, I'm just experimenting for sure, and I probably just cut and paste and stuff and threw it on my site and it probably hurt me. That probably hurt me. But now, like, I can have like this conversation about this specific page, which is super important to me. So.
00:05:20:03 - 00:05:40:03
Unknown
I mean, I probably had quite a bit of back and forth here, but then me like, like I update the paid, update the code, and then put the code back on here, like, okay, now go through this code again and look for any problems and then go through the code again, like because it makes mistakes all the time.
00:05:40:05 - 00:06:03:17
Unknown
Like it just it just always makes mistakes. So you have to just learn. You have to keep learning and asking it like, okay, there was one line of code here that looks like, you know, you're talking about. An area, a city. And I'm trying to talk about Orange County as a whole. So why did you add that? And then it's like, oh my mistake.
00:06:03:17 - 00:06:23:12
Unknown
I added that, let's go back and make it the broader just Orange County, because then I made specific, you know, specific pages for selling your house in Costa mesa, selling your house in Anaheim. So I made like a selling page for Orange County, which does. Okay. And then I made a selling page for every city. Then I made a selling your page fast.
00:06:23:12 - 00:06:45:17
Unknown
Then I made selling getting a cash offer page. Like these are the roads I go down. Like in my head. Like I'll think of one cool thing. Like selling a house in Orange County. Then I'm like, shit, that's going to lead to like six months of work, because I got to do every city. And like, if you type in like, I mean, selling your house in Orange County, like, I'm never, ever going to beat Zillow out for that.
00:06:45:19 - 00:07:10:10
Unknown
So now I have to like, really get granular with that. And then so then like every little like long tail tail keyword page, like, ocean view homes under $1 million, like, now it's like selling your ocean view home. That's under $1 million. I maybe something I might try is, I think that Claude is really good at coding.
00:07:10:12 - 00:07:37:12
Unknown
Like, way better than the others. But it's writing is not necessarily as good as Gemini or Google. So it might be interesting for you to try, assigning parts of the task to different eyes. And then the other thing that I think you were getting to there was, I never think like it's rare that an I call it like one shotting, you know, you ask a question and it just like nails it immediately.
00:07:37:14 - 00:07:58:04
Unknown
It's usually you got to go back and forth with it, you know, like five times to really hone in on, you know, okay, I'm looking for this in this style and I like this, you know, and forget about that thing over there. Like stay focused on this, you know, to get it to the right spot where all of a sudden you're having a conversation that is productive.
00:07:58:06 - 00:08:22:17
Unknown
Yeah. And by the way, that whole interaction that you were just describing is like minutes, minutes versus like if you're trying to do that before I, it's months like, you know, I mean, I is helping me update all my pages. Just the coding part alone has really helped. And then, you know, you definitely like when you start building, like selling your house in Anaheim, like selling your house in every city.
00:08:22:17 - 00:08:40:18
Unknown
And if you're starting small with the neighborhood, you're going to be selling your house in this specific neighborhood, and then the next neighborhood, and then the next neighborhood, and then the next neighborhood, like when I first started, like the the content was pretty much the same. But like, that doesn't differentiate you at all like you need to now.
00:08:40:18 - 00:08:58:08
Unknown
Now I'm going back and updating the code on all those, and I'm making the content and the code a little bit different. Like in schema there's a zip code schema, right. So you could even have like in the schema, have a neighborhood schema for every neighbor that you want to write a page about selling a house in the specific neighborhood.
00:08:58:10 - 00:09:16:10
Unknown
And ChatGPT can help you with that, because I certainly can't. But it'll know when you type in schema like I want the schema to reference this specific neighborhood. And this, you know, cause I'm writing a page about selling a house in this neighborhood, and I want the schema to use the zip code and that neighborhood and that city name, and that I'm the best real estate in this neighborhood.
00:09:16:15 - 00:09:41:04
Unknown
Like, put all that in the schema. All right, everyone, homework. Go talk to your eyes about, you know, schemas and title tags and, you know, have a do a little bit of work for you. I want to go back to another thing that you had brought up, which was like doing a video. And so I'm curious, like, how much other, like, we've been talking a lot about content creation in the form of writing, you know, and then and then creating pages for SEO.
00:09:41:04 - 00:10:04:04
Unknown
But are you doing any, you know, like video production or, you know, social media or anything like that? I am not, so I did, you know, I think almost a year, like 50 videos of the market report, but I hated it, I hated it, I don't think they got views and it didn't rank like I hated it.
00:10:04:04 - 00:10:22:09
Unknown
So. And it took me all day. It just took me all day. So. And then I was like, I learned like Final Cut Pro and how to edit my videos on there and then like, oh, I got to make it look perfect. And I, you know, it's just I hated it. So I stopped and and then I got back into writing my report and posting it.
00:10:22:09 - 00:10:46:09
Unknown
And that's where things started really help happening. So you figured out where your strength was and and then you just focused there? Yeah. I mean, YouTube, like people are great on video and I think it probably does work. But you know, like if you put a, you know, sometimes I see videos on like Instagram or whatever and it got 30,000 views.
00:10:46:09 - 00:11:12:05
Unknown
It's like, did it really, you know, those people in India are like, I don't know, like I just I just wasn't I just didn't buy into that. But that said, I mean video, you know, I'm not a video guy. And I think it works. I think it works. But I found what works for me. And I don't know if, like uploading a bunch of YouTube videos on your Real Geek site is great.
00:11:12:07 - 00:11:33:09
Unknown
I think it's probably okay. But like, I felt like it slowed that one page down. So I actually deleted a bunch of pages off of that. I mean, a bunch of videos up on that page. Oh, I can answer this question, actually. So putting video on your site is a great idea from a, user like conversion standpoint, putting a lot of videos on your site or, sorry, on one page.
00:11:33:12 - 00:11:53:18
Unknown
So like, I don't know, more than two, is a bad idea. So because basically, if you think about what's happening on the browser side, like every time it sees a video embed, it's going and pulling that from YouTube. And so by the time you've got like third, fourth, fifth, one of those things are real slow. So yeah, you don't you don't want it like one.
00:11:53:18 - 00:12:16:19
Unknown
Awesome. Two. Okay. Three four. We're going to do it too much. Well that was a mistake I made, you know. And I just realized it by checking my page out and seeing that it was slow to upload. So I blew out all those videos because I probably had a lot of videos on my housing report page. Well, so I think that's another little technical tip that you're doing that a lot of people don't think about, which is page speed.
00:12:16:19 - 00:12:42:16
Unknown
So are you using Google's page speed tools or. Yeah, yeah, 100%. Like when I was doing this last one, you know, they're like, they told me to test it on a few different places with Google or within Google Search Console. So I'll always like, you know, check. They're just not always not always. Sorry. But I do check especially like this was a problem because my impressions went to zero on a page that I was trying to build up.
00:12:42:18 - 00:13:03:06
Unknown
Let's, let's maybe do like the the agony and ecstasy of, you know, being an SEO guy, right? So you build out a page. It was the, the page, like prior to a bunch of effort, like getting any sort of impressions look, or actually, let's let's rewind all the way. What page was this that went to zero? Selling your house in Orange County?
00:13:03:08 - 00:13:28:03
Unknown
Okay. So kind of important, but also a big page. It's going to be like hard to rank for anyways, right? Right, right. And so what was the idea that you implemented like right before you lost all your impressions? I think what happened was I changed the coding on it to try and get more traffic. So I was like adding breadcrumbs and adding schema.
00:13:28:05 - 00:13:45:20
Unknown
And that was the main change that I made. And I probably updated some content on there too. So that was the main thing that I changed, and I wasn't getting a lot of impressions to begin with anyways. So it wasn't like it wasn't I wasn't getting like a thousand impressions a month. I was probably more like just a hundred.
00:13:45:20 - 00:14:07:22
Unknown
And so you made the change and then what was your tip off that that something was wrong? Was it going into Search Console and looking at that page and seeing that impressions had gone to zero? Or was there another indicator like there's just no leads coming from this thing. I need to figure it out. Search console tells you what site, what pages are doing well, but that I was just on this little time.
00:14:07:22 - 00:14:28:20
Unknown
This like point in time of trying to capture more sellers. Like people had been talking about sellers, sellers, sellers. And so I was trying to build all those pages out. So I was looking at Search Console and then that's when I noticed it. It wasn't because that was the only only way I noticed it got it. And so then what did you change once you noticed?
00:14:28:20 - 00:14:56:01
Unknown
Okay, hang on with this went in the wrong direction. What was your what was your corrective action plan? Okay, so this is when I start having this conversation with ChatGPT to try and fix it. And so, you know, it told me first, test this, test the URL, make sure it's crawling, you know, go to the it told me like another site to go to Http status.io.
00:14:56:03 - 00:15:13:12
Unknown
Made sure there was no like indexing blockers on there. So you explored some of the basics of like why it wouldn't be in the index or why Google wouldn't be picking it up. Yes. Just went through just just kept doing all these tests just to test it and see if I could figure out what was going on.
00:15:13:14 - 00:15:34:18
Unknown
And then I rewrote the code, rewrote the schema, and, and like, I didn't catch some of the errors on the schema. Originally, two it made mistakes. Let's just say that it had made mistakes. I had like it was referring another page in here too. It had like a mesa Verde house for sale on my selling page, you know?
00:15:34:18 - 00:15:55:16
Unknown
So you just I didn't probably catch those mistakes the first time through, did you learn anything about, like how to ensure quality the first time from an AI? So like if it is hallucinating like it was, you know, how would you catch it the next time? I mean, I scan it now. I just, I literally read everything before I post it.
00:15:55:18 - 00:16:18:16
Unknown
Yeah, yeah. So it's human in the loop, like, you know, best. Yeah. Yeah. There's no. Yeah I just post I and I can get on a like a, you know, a run of doing a bunch of pages at one period of time and then, you know, in a lot of the scheme is very similar. But I'll like have my checkpoints in there that it tends to want to mess up or change.
00:16:18:18 - 00:16:36:14
Unknown
So then it's a little bit easier when you're scanning. You're just looking for those specific things. But it's like scheme is literally like, you know, this long or whatever on the front end or back end, depending on how you do it. But so it's not that hard. It's the 32nd scan. It's a five second scan in 30s to make the changes.
00:16:36:14 - 00:17:00:12
Unknown
When you have these conversations with ChatGPT, is it like a new. So I would imagine it's all inside your account, but it's like a new chat every time. Yeah, yeah, yeah. Have you played it all with like providing kind of a basic context document for ChatGPT to digest before, like really getting into the conversation? No, I'm not like you mentioned, trying out some different.
00:17:00:12 - 00:17:19:05
Unknown
I mean, I'm not great with AI. I'm still learning all that stuff. I don't spend a lot of time on it. Just try and get what I need out of it and move on. But even though it's not maybe the most, the fastest or best way to do it, but I have tried like another coding AI and it just, it just I couldn't communicate with it.
00:17:19:06 - 00:17:46:21
Unknown
And so I just went back to ChatGPT because I'm comfortable there. I could communicate with it, I could get done what I need done in a short period of time. Well, and for a real geek site where you're going to end up cutting and pasting the output anyway, that's probably ideal. No. So the idea would be this it's like a document that is sort of like an SOP or user manual that you would hand to like a VA or something or someone like that if you were employing those.
00:17:46:21 - 00:18:17:00
Unknown
So it would be like, you know, this is who I am. And what we do and these are the areas that we serve. And when you roll code for me, I need you to check these five things and ensure quality. Like this. And this is our brand voice and this is our messaging, you know, like so basically just chunking out like basics, that it would want to refer to like an and another thing that can be really handy in those documents is, things to go read before it, implement solutions.
00:18:17:00 - 00:18:48:05
Unknown
So like I want you to go read this website on SEO Best practices before you give me recommendations. And that can dramatically improve the the quality of the responses that you get back. So because I mean, I, I started writing like in Google Docs, all these docs for like what we, what we do when a lead comes in, just in case I hire somebody to handle all my leads, like this is exactly what you do.
00:18:48:05 - 00:19:11:03
Unknown
So it's just like the operating procedure for this, this action. And then I then for ChatGPT, I have like two different ChatGPT documents that are like ongoing, like really long, lots of stuff on them. But one of them is for my market report. So there's when I start my market reports, I paste this this on there for my market report page as the first prompt.
00:19:11:05 - 00:19:25:06
Unknown
So you are doing it. I am doing it. So it's like, yeah. And then at the end there's, you know, the confirmation. But yeah, the first problem, your technical copywriter specializes in writing market reports for one kind of real estate. Check out my site, Orange County Real Estate Housing Report. Go to these other sites and look for stuff.
00:19:25:06 - 00:19:47:01
Unknown
And then search the web for, you know, anything that might have happened in real estate in the entire country this week, you know, did rates go up, rates go down. Would you would you? So is that secret sauce or would you be up for sharing that with people? Yeah. No, that's fine. I'm done with that. I'll, cut it down because it's 169 pages long.
00:19:47:03 - 00:20:06:03
Unknown
Wow. Because I keep I use all, I keep all the reference. So you paste this document into ChatGPT, which is like, hey, this is how we do it. And that document is 169 pages long because it has all the old reports. Oh no no no no no no no no. I don't do that. I just, I just give it this one prompt that is one page.
00:20:06:05 - 00:20:35:22
Unknown
But then when it spits it out I paste that onto Google Docs and then I edit everything on Google Docs before I put it onto my house and report page. I always worry there's some weird little I watermark in my content so that Google will know that it's AI and it's not. You know, they don't do that. But still, I put it on the Google docs first anyways, and then I take all the formatting out of it and I edit it on Google Docs before I put it on to Real Geeks.
00:20:36:00 - 00:20:58:14
Unknown
Got it. Yeah. So you're just passing it through like some editing layer. So 169 pages of market report. So you've written a, medium sized book on, Orange County. But yeah, also, that's all live on the site, you know, so people can reference like what? What was the inventory at the start of this year? Like in Orange County, we had 20.
00:20:58:14 - 00:21:19:01
Unknown
You know, 2000 properties for sale, which is really small. Now we're up to like 50, 300. So you can go back. And when I'm saying this to people like go back and look awesome, Eric, this has been awesome. So if people liked what they just heard, how should they find you? You can email me, Eric at OC Real Estate Inc.com.
00:21:19:03 - 00:21:44:18
Unknown
You can call me 949. So I do that. 949678 2400 that's my personal cell phone. There you go. Yay, everyone. This is an awesome, awesome episode. I love these, like, mastermind style talking to someone that's been around for years and years. If you have questions about all the stuff we talked about, obviously you can reach out to us or Eric or hit the comments down below.
00:21:44:18 - 00:22:14:09
Unknown
We read all of those, and we've been talking about doing some episodes where we just go through and, answer questions. So if you've got some good questions, then leave them down below and we will definitely get them answered. Everyone, thanks for watching. Hit that subscribe button and we'll catch you on the next one.