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We cover the sport of CrossFit from all angles. We talk with athletes, coaches and celebrities that compete and surround in the sport of CrossFit at all levels. We also bring you Breaking News, Human Interest Stories and report on the Methodology of CrossFit. We also use the methodology to make ourselves the fittest we can be.
All right, everybody, it's a Thursday.
Corey got my mouth watering so bad with
some food talk before this show.
Hopefully I can make it through.
From the gym to the screen, yeah,
we cover it all.
Midday motivation every time you press
call.
Lunch with the Clydesdale.
Cowboy bring the heat.
CrossFit, boobies, music on repeat.
Half hour hustle, yeah,
we building that brand.
Grab a plate, tune in now,
you part of the family.
It's lunch time.
You have not accidentally muted yourself
in quite some time.
That was good.
I didn't even hit the mute button, dude.
Like StreamYard did that to me this time.
StreamYard was like, shh,
just let it happen.
Man, lost all my momentum.
I feel like it was just like a-
It's a false start, dude.
A four point five lunchtime today.
The false starts are the worst.
False starts are the worst.
Like all into it and whatnot and you
got to back up and do it again.
Because it's like that Jim Carrey thing.
Like I got to-
before i get that lunch toy going right
and then you like throw it out there
and it's not the mic is muted and
now i got now i'm doing it on
half the air you gotta bring it up
from the diaphragm big oh man it actually
is taco thursday oh my gosh joseph was
listening to our conversation before the
show i didn't even know he had access
i mean
yes that's exactly actually what we're
talking about my boy gonzo go give him
a follow on instagram uh gonzo's barbecue
it is i say don't give him a
follow because you're just gonna eat your
mouth watering and there's no way you can
get there anyway he just posted a picture
of all the stuff that they're they're
tacos that they're rolling out today and
it's absolutely insane oh but yeah it
actually i'll go thursday
were talking about beef cheek and uh how
much corey loves it and the gluttony that
he has done to himself in eating it
i've never had a beef cheek bro you
gotta come down here i've had a lot
i've had a lot of different meats right
i've had moose i've had elk i've had
bear i've had all that stuff but i've
never ever had a beef cheek
which is insane because it's part of the
cow.
And I know you've had all the,
all the parts of cow.
Oh yeah.
I'm like three quarter cow.
Yeah.
A hundred percent.
I am too.
But yeah, I was telling Scott,
Gonzo sent me a sampler bladder one day
with very strict instructions on how to
warm everything up because it was all not
Ziploc, but you know, vacuum sealed,
vacuum sealed.
Thank you.
And then one of the things he sent
was two beef cheeks,
and I ate an entire beef cheek,
and then I was completely ruined for the
rest of the afternoon.
I couldn't move up off the couch,
just like basically a meat coma,
which I don't know if you've ever
experienced before, but it's a great,
horrible thing to have.
It was great in the moment,
and then the rest of the afternoon was
just me laying on the couch watching TV,
hoping that I would feel good enough to
move again sooner rather than later.
Daniel Arnson, good to see you back,
coaching in a new gym.
I've been absent from the lives,
but excited to make it today.
Congratulations on the new gym.
Yes, sir.
I see later in the comments you say
it's a wonderful place.
I love when you get OG gyms.
Yeah.
OG gyms are the best gyms.
Joy Perez.
Meat sweats.
Dude, it was terrible.
I've had those.
Yeah, a hundred percent.
I haven't had a beef cheek,
but I've had, I've had meat sweats.
I've been to,
we have a Brazilian steakhouse, you know,
they bring you all the big.
The saber full of luscious meat.
two years ago texas day brazil it was
two years ago and how long since we've
been uh from my jennifer brought me for
my birthday golly man i'll hurt myself
like i will legitimately it's a twenty
minute drive back to the house a minute
drive to back back to the house maybe
thirty minute drive back to house and the
whole time i'm like fighting to stay awake
that's how we get home oh man
yeah i i really enjoy those but we
actually just got one five minutes from
the house it's expensive dude but god man
it is i mean it's not something you
do every week by any stretch of
imagination but every now and again sure i
would one thousand percent take it uh
luscious was too far
Have you been to a Brazilian steakhouse?
Because the meat is luscious.
The meat is luscious, Joey.
I'm telling you, you're missing out,
brother.
You need to go catch one.
First pocket jerky and now meat sweats.
I almost went with pouch jerky today
because I'm wearing a hoodie and I was
going to slide the jerky into the pouch
because that would be easier access than
down into the pocket.
Fair point.
And I'm,
my keys aren't in the way that way,
as you pointed out yesterday.
Reach it from my pocket jerky.
Oh, I gotta get around my car keys.
Hold on.
Uh,
my dog just stares at me when I
dance to the opening.
Yeah.
Corey and I stare into each other's eyes.
I say my dog, his name is Scott.
We stare at each other at the same
point.
A lot of that going on.
It's fantastic.
If you all want meat sweats,
go to the Fresh Coast Games in Muskegon
and go to the deck.
Jamie knows.
Bend to the deck, Daniel Arnson.
Good place, I'm assuming.
It is very good.
It's right on Lake Michigan.
I ate on the rooftop thing, deck, bar,
whatever it is.
And you're overlooking Lake Michigan as
you're chowing down.
But it...
standing out in the sun all day on
the beach because the competition is held
on the beach like not near the beach
like literally you have to slog through
the sand for everything and uh and it's
a it's you need a cold beverage after
anyway and so that's the perfect place to
go
I'm glad you clarified when you said on
the roof.
They didn't just make you climb a ladder.
Look here, sir.
Your table is going to be up there.
There's not actually going to be a table.
You're just going to have to sit on
the edge of the roof and eat.
We'll throw you your food whenever it's
ready.
Slide that jerky into the pouch for easier
access.
Clip it.
uh pouch jerky uh like i said the
other day this group needs therapy we are
the therapy vicky thank you you said it
before we are the thing this group is
therapy uh we took our son to fogo
brazilian steakhouse fogo de chow uh after
wrestling season was over almost annually
yeah it's it's really good well fogo de
chow we got a texas day brazil and
that place is fantastic
tomato tomato oh yeah absolutely the
little bread balls with the cheese inside
and then the lobster bisque and like the
various things that are on the salad bar
that i tried to ignore but it gets
really hard to because i just want i'm
there for meat um there isn't a therapy
strong enough for this group we are the
therapy meg i say speak for yourself megan
So I got some weird news yesterday.
I love weird news.
What do I love more than CrossFit?
I love the Chicago Bears.
The Chicago Bears, yeah.
They're getting their own Hallmark special
this year.
Get out.
Not kidding, man.
They are doing a holiday Christmas special
with the Bears.
I cannot wait,
and I'm going to admit it.
Are they going to make it a double
release with the Super Bowl shuffle and
put that out at the same time?
Like re-release the Super Bowl shuffle and
put that out at the same time?
I hope they incorporate the Super Bowl
shuffle into the holiday special.
If they do that, man,
like I may just pass out.
And I'll really lose my mind if Lacey
Chabert is the star of it.
I'm pretty sure if it's on the Hallmark
Channel,
she has to be the star of it.
It's so funny.
My mom and I do this joke.
I always say, hey, is that Lacey Chabert?
Is that Lacey Chabert?
She's from Louisiana.
You know that, right?
I just know she's from Party of Five.
Yeah, well, she's from Louisiana.
Chabert.
Yeah.
That's funny, though.
That was a strong female cast back in
the day.
Oh, yeah.
Lacey Chabert.
um jennifer love hewitt and the best one
of them all um oh oh you you
you already said the best one of them
all you said jennifer love you and done
see i like the other one um oh
shoot she was in the rock movie st
andreas
Oh.
She was the wife.
Yes.
I stand corrected.
That is the best one.
Neve Campbell.
Neve Campbell.
Neve Campbell.
Thank you, Andrew Sten.
Neve Campbell.
Thank you, Andrew Sten.
Yep.
Strong female cast back in the day.
Yep.
Candice from Full House.
Yes.
Candice Cameron.
Yes.
I'm not as big a fan of hers
as I am of Lacey Chabert.
So if you want to see one of
twenty seven movies starring Lacey
Chabert,
all you need to do is turn on
the Hallmark Channel at any given time of
the day.
You know,
she's just like she's sleeping on money.
Is she like is she?
She's in all the Hallmark movies, dude.
They came to her one day and they're
like, hey.
do you want to make every movie?
You want to be the female lead in
every movie we make for the next fifteen
years?
And she's like, sure.
And we'll pay you all the dollars.
We'll give you so many dollars.
We'll give you a stake in the company.
You can direct some of them if you'd
like.
We don't care.
We just need you.
Yeah.
Bet you never thought we'd be talking
about Hallmark movies on this channel
today.
I can pretty much promise you I did
not.
This was not on my bingo card for
today.
So did you see the Lydia Fish interview
with Dave?
Negative.
Or the clip that CrossFit Network or CF
Network put out,
where Lydia asked Dave how much history is
involved with this year's games.
I caught a part of that,
but it's been a hectic morning and day,
so no, I did not.
And he basically said everything.
There are going to be straight repeats.
There are going to be things that look
familiar.
There are going to be elements and fan
favorites that are pulled.
Things that are influencing what they do
today.
Pretty much everything.
Softball throw.
Yep.
I'm going to ride that train until the
games is actually over.
They're going to be on.
All right.
And get ready for event twenty.
I'm going to be sitting at home going
softball through softball through.
Actually, I won't be at home.
I'll be at monster games.
But whatever.
Same thing.
Yeah.
Yeah.
So that was that was kind of breaking
news.
OK.
I guess I think we all thought.
So let me.
Yeah.
Train says,
let's switch that to a football throw.
Football throw.
Tyson Bajan's coming in for the games.
Let's make it a football throw.
We swapped it up.
We swapped it up.
Tyson Bajan introducing the football
throw, event eleven.
He will throw the ball.
If any athlete can beat him,
they get a hundred points.
Closest to beating him without going over.
They'll do it price-wise, though.
Yeah,
because ain't nobody throwing as far as
he's going to throw.
No.
So I'm going to go out of order
what I have here.
So with that,
do you think this is Dave's last year?
No.
I do like the fact that he's like
talking it up and like making people think
that, you know,
because as soon as somebody asked him, oh,
you know, who do you think you put?
Boz.
He just throws that out there,
which to be fair,
Boz already did it once.
he's had a lot of say in a
lot of the programming he's programmed for
the teams he's programmed for the like
he's done a whole lot of it and
he would be the natural uh the natural
next choice i just don't see without
somebody actually telling dave to get bent
and hit the road jack i don't see
him actually just okay i'm just not doing
this anymore
So he has said in the past open
to being wrong.
He has said in the past that his
original plan was to go for twenty and
then hang it up.
Okay.
Well, here we are.
However, he's only done nineteen.
I know.
I know.
But it just we have a new CEO
who wants to change focus.
He wants to to get more laser focused,
get back to an educational company and a
media company.
maybe he wants Dave in another spot.
I mean, Dave's already in,
like his title is not just games director.
He's also in education.
He's also in something else.
I saw it the other day.
He's got like three things in his title.
So maybe he does.
And maybe Bruce thinks he'd be better
utilized somewhere else.
If that's the case, then cool.
I'm all for that.
Again, so long as it's in good hands.
And I think we would be in good
hands with Boz.
I enjoyed Boz's games.
Yeah, he actually said also in,
was it the Alex Kazan video,
that Boz is pretty much coming up with
the format of the hopper.
There you go.
He's in charge of that.
Boz took a sandbag to shoulder and made
it one of the most compelling events,
exciting to watch events at the games I've
ever seen.
I was just fighting with a sandbag to
get it to their shoulder.
I think that may have been the biggest
shift in attitude for an event from paper
to reality that we've ever had in the
CrossFit Games.
Absolutely.
Because everybody was dogging.
You're talking a sandbag clean for the
strength event?
And then when they brought out the big
one, he said, bring it out.
And they rolled out that,
I forget how much it was, a lot.
I know that it was heavy.
That was amazing in and of itself.
And what people miss about that is,
The tiebreaker was just as exciting as the
event.
The throwing of three different size
sandbags over the yoke.
And which one are you going to pick
first?
Are you going to go with the heavy
one first down to light?
You can go with light down to heavy.
was compelling to watch the entire thing
what i watched it from the minute it
started until the minute it finished
everybody was covered in chalk all their
shirts and whatnot to try to get some
grip um in all my time in madison
that is the loudest the arena ever got
in madison was who was it was it
um
Was it Fikowski or was it Cole Sager
that like fought with it for like some
like thirty five,
forty seconds or something like that?
Just trying to like get in it from
all the way up to his lap and
trying to, you know,
you remember what I talk about?
I don't know who it was,
but I don't remember either.
I think Brent,
it was Fikowski and just kept because he
had a long way to pull that up
to the clean.
Yeah, and just was... And then finally,
that was amazing.
Yeah.
And he was one of those tall guys.
The tiebreaker was sick.
Tiebreaker was sick.
Tessa thinks Dave's out.
He might be.
Amanda says,
sometimes it's better to go out on a
high as well.
Hey.
What is it?
Live fast, die young?
Live pretty cool?
Mm-hmm.
Go out on a high, dude.
Like, I mean...
If this game ends up being his magnum
opus, right,
where it's like the best thing he's ever
done and it's compelling and all that
other good stuff.
Dude's bringing Latin to the conversation
now.
I don't know what to do.
I just think I'm a dumbass coonass.
I mean, I am.
But if it ends up being his ultimate
masterpiece and people are saying it might
be just from the amount of events and
the things that he's promising and the
things that
Davis rarely over-promised and
under-delivered.
Rarely.
It's happened.
It hasn't happened,
but it's rarely that it's been that he's
said, hey,
this is going to be effing cool,
and it wasn't.
So if this is his big, you know,
farewell or whatnot, it's not farewell.
I mean,
he's going to be two offices down for
all intents and purposes.
Good.
You know, awesome.
And then we'll go into the Boz era.
Mark Phillips says the timing is right for
him to step back or out.
At the beginning of the season,
I would have told you absolutely not.
The more I listen to him with the
athletes,
the more I have a slight lean to
this is it.
Yeah.
I'm not fully committed to this is it,
but I'm not a slight lean to this
is it.
I'm not either.
Um,
Maybe it is.
Maybe it's not.
I do not like making those kind of
predictions because I'm never right.
Like I am batting a thousand on never
nailing it down.
So much the better.
If it is and he goes out with
a bang, awesome.
And if not and we get him again
next year, cool.
Even better.
It would be a big bang way to
go out and let Boz build his own
legacy from a quieter start.
Yeah.
so i'm going to preface this next part
with third c had me sleeping so well
in these last few weeks that every night
i wake up at two a.m to pee
because i'm old right and i wake up
with these epiphanies because the sleep
i'm getting is so deep from third c
Now,
I'm not claiming everybody's going to have
epiphanies just because they're doing
Thursday, but I am.
Man,
if only there was a discount code you
could use for Thursday.
That would get you like jazzy percent off
jazzy, fifteen percent off, man.
And or you can go to Thursday dot
com backslash jazzy and automatically get
the fifteen percent applied.
That is amazing.
What a coincidence.
The trouble with this epiphany is I'm
sleeping so deep I wake up with an
epiphany.
I ain't lying.
This is not like for commercial.
This is true.
Wake up.
I have the epiphany.
I try not to open my eyes.
I try to go to the bathroom and
back without opening my eyes because I
want to go right back to that deep
sleep.
Sure.
But if I've had the epiphany and I
go right back to the deep sleep,
it's gone.
So,
last night had the epiphany of how to
fix the CrossFit Games.
Did you write it down?
Grab my phone, open up notes,
a couple little things just to remind me
of what I had come up with in
my sleep.
Sure.
Using Thirdsy.
And then Julie go,
what the hell are you doing?
Went to bed, woke up, opened up notes.
Hey, I remember it all.
Now,
this fix of the CrossFit Games is radical.
Ladies and gentlemen, it is radical.
Radical.
Now,
I want this twentieth year to be awesome
and grandiose and big and do all the
stuff, right?
Sure.
so this is for the first crossfit games
and beyond what are some of the pitfalls
of the current games the season itself i'm
i'm saying the the games right now i'm
just talking about the games okay it is
a full weekend yep it is full days
of the entire weekend sure and it's a
lot of time to commit
in the middle of summer to watching the
CrossFit Games.
Especially when it starts on a Wednesday.
So,
and you might have it in a cool
place like San Jose.
And hey,
I want to go to San Jose.
I don't go to California,
but once in my life,
maybe I want to go see the Golden
Gate Bridge,
but I can't leave the venue if I
want to see all the games.
Right?
Sure.
So here we go.
People aren't going to like this,
but it would work.
Keep an open mind, folks.
Only ten people make the games.
Ten men, ten women.
Let's think about this.
Every other championship, the Olympics,
what do they show on NBC at night
for the Olympics?
Yeah.
One heat.
One heat for the Olympic champion.
When we go to the championships of
CrossFit, it's three heats,
which makes it super, super long.
Now, so now you condense the viewing time,
and most events would be less than a
half an hour.
So you could put the half-hour broadcasts
up on YouTube or whatever.
Maybe ESPN wants half-hour things now,
right?
Much easier to digest,
much easier to grab and watch,
much easier to sell to other companies to
use to fill the time.
And yes, Judy Reed, like the finals.
This is the finals of the season.
The best of the best make it to
the CrossFit Games.
But we now have to actually have a
season that makes sense to get us there.
I was about to say that.
Right?
The season has to be done in a
way where you funnel it down to those
ten athletes that go to the games.
I'm about to say that that was my
initial thought.
As soon as you said that,
is that you're going to have to...
The route to get to that top ten
has got to be a lot better.
A lot better.
Mark Phillips says,
the Dark Horse story has shrunken quite a
bit.
You think?
Because last time I checked...
The College March Madness starts with
sixty eight teams.
Sixty four.
The championship game is played with two.
And along that path,
there are tons of dark horses that emerge.
You need to make it a viewable,
watchable experience.
sitting through six heats of the same
event is hard.
How many of you open up YouTube and
fast forward to the final heat of every
event?
I don't, but I'm that dude.
I don't either, but I'm a nerd.
This isn't the games for Scott and Corey.
This is the games for more widespread
people.
I think it's the only way to make
the sport survive.
Now,
if you want to take this affiliate idea
and have a bunch of little live regionals
and hold competitions to get you to the
finals...
or you have the bunch of call it
quarterfinals at the affiliates,
and then you do do an online competition
for semifinals,
but only thirty people make it.
So now you can video review all thirty
videos of every event.
So your prize pool for the athletes is
now down some.
The prize pool is coming down anyway.
Where are they going to have the money
to pay out that much?
We have five sponsors at a semifinal.
Well,
if it's based on open registration and
then quarterfinals registration and
semifinals registration and all that good
stuff is going towards the prize pool for
the athletes and you're drastically
cutting that down.
Prize pool is just the open.
Okay.
That's what it is currently.
Okay.
No, good.
I didn't know.
I would have assumed it would have also
gone from quarterfinals and then from
semifinals.
If you look at the formula in the
rulebook,
it is fifty percent of the open
registrations go to fund the game's
payouts.
And that's that's not just the elite.
That's elite masters.
Yeah, that's what I did know.
uh this right here uh more phillips i
am with you though but every stage has
to be consumable not just the end
otherwise the story is lost yes which
we've been saying that anyway as far as
that part of it's concerned we've been
saying that anyway because it the story
gets lost especially when there's less on
the line because if you don't make it
here you can make it somewhere else i
don't fast forward i do laundry
same premise same premise i disagree with
this idea but we can fight it about
it via text before tomorrow's show like
five minutes before vicky thirty seconds
whatever same thing uh y'all need a live
call in number i would be dropping heavy
truth right now
Yeah, I switched out my mixer,
so I've got to figure out how to
hook up this phone.
We used to have one, Daniel,
when I had the Rodecaster.
I could Bluetooth my phone in.
It still saves in my phone.
I would argue that as far as the
door course is concerned,
is that now your door course is who's
probably going to actually make the top
ten.
Not necessarily who's going to win.
as far as that kind of stuff is
concerned.
So that instead of being it,
who's the door course of the games,
it's going to be the door course of
who's actually going to make it,
which is why the rest of the season
has to be more compelling to follow.
People simply do not care to watch
competitive fitness,
no matter what the format presentation.
Aside from the people who do.
That's a ridiculous statement of ours.
And last time I checked,
what is that show on Netflix that gets
the one hundred, the fittest one hundred,
the
Yeah.
I forget what it's called.
I mean,
they're expanding it to all these
different countries because so many people
are watching it.
Because it's in a consumable format.
I mean,
even the other shows that were like that,
the one that...
That Danny won and the one that...
What was those?
The thing that The Rock was involved in?
Where they competed against whoever?
Titan Games.
Yes, Titan Games.
That was fun to watch.
It was kind of silly,
but it was fun to watch.
A little over the top,
but it was fun to watch.
People who care about it care about it.
Everybody likes different things.
There's eight billion people on the
planet.
People are going to watch it.
People watch the games.
People who don't necessarily do
competitive fitness watch the games.
Elwin,
the type of content CrossFit put out with
Zlatan this week is more helpful than the
games, in my opinion.
More of that, please.
It may be more helpful.
but that's it's a different thing yeah
we're not hit that's not what we're trying
to say it's a different thing i don't
disagree with this i am so glad they
finally leaned into zlatan because he's a
he's lot if you know anything about soccer
like the dudes everywhere he's been on
every team he's competed and won at almost
every level um and he is all ego
it is fun to watch because he refers
to himself in the third person most of
the time
And he is an incredible player.
And the fact that he does CrossFit and
he said that's the only thing that he
suffers from.
And the fact that they finally leaned into
him because a lot of us, myself included,
have been tagging CrossFit saying, hey,
you should reach out to this dude.
So that's amazing for that.
I don't, again, I don't, Corey,
our passion for competitive fitness does
not traverse the masses.
If enough people watched it, it would,
we would not be looking for answers.
That's like saying,
if I make a pot of chili that
tastes like shit, but I like chili,
it doesn't traverse them.
No, I need to improve the chili.
Yeah.
It needs to be better.
It's always needed to be better.
Even when it was on ESPN,
it needed to be better.
It needs to be consumable.
And right now,
it's too big of a chunk.
It's too big of a time commitment for
a televised sport.
Well, it's on YouTube.
I watch F-One because it's a ninety-minute
commitment every couple weeks.
And then I'm done.
I move on with my day and my
weekend.
Yeah.
What Mark's saying right there.
That's why we want to change the format
to be consumable.
Someone who doesn't understand it should
be able to know what's going on and
get invested.
Yes.
You should be able to.
And look, I will say this.
The first time I can remember,
because it struck me because I was trying
to figure out what was going on.
when the games were on ESPN and it
had to have been like the snatch ladder,
like the speed snatch ladder or whatnot,
because I remember seeing it.
I was at a restaurant and it was
on the TV, right?
And I remember looking and going,
what in the hell are they doing?
Like trying to figure it out.
I just saw a bunch of barbells.
I had no idea what a snatch was
at the time and that kind of stuff.
But it looked cool.
It looked cool.
I had no idea what was going on.
And it's consumable.
And like an event like that only takes,
if you only had ten athletes,
like that speed ladder would be done in
five minutes and you could do some
explanation around it so that people
understood what was trying to be
accomplished.
Yeah.
Right?
Like it lends itself to,
like if I do tune into an F-one
race on a Sunday, right,
there is a two-hour pregame to that ninety
minutes I want to commit to.
explaining what the engine thing is like.
And that's not as far in as I
am, right?
So I can choose to watch that part
or not.
And I think it was Vicky that said,
what if you don't want chili?
Well,
then we're not here for you at all.
No.
There are people that don't like football,
but there's a billion people who do.
I have not watched a single minute of
the World Cup
but there are a shit ton of people
watching the world cup every day.
I'm one of them.
Right.
Like, and I don't,
I'm not mad at the world cup watchers.
Go do your thing.
Love your event.
A lot of people aren't going to watch
F one.
Doesn't take away from my enjoyment.
Yeah.
And I think what Craig's saying is what
we're trying to get across.
People watch all the type of activities
and sports on TV, poker, bowling,
et cetera.
And if it's done,
if it's viewable and watchable,
it's entertaining.
I will accidentally get caught up watching
people play poker,
which is batshit crazy because I have no
stake in the game.
I do not care who wins.
It's poker.
They're sitting there playing poker.
And I will watch that.
I have watched, dude, curling?
Don't even get me started on curling,
Mark.
Every winter Olympics,
every winter Olympics,
me and the wife watch curling.
I've never done curling in my entire life.
I live in South Louisiana.
There's nothing frozen enough around here
for me to do curling on.
I watch curling every single year because
it's fun to watch.
It's silly.
I don't understand it.
The brooms, the sweeping, the whatever.
But I'll watch it.
Yep.
They make it viewable.
Make it eleven, Scott.
The eleventh person is the average
CrossFit athlete for scale.
Nobody wants to see me out there throwing
a ball with Caleb Williams.
I do.
I have been behind this idea for the
longest time.
I think they ought to do it at
the Olympics.
I think they ought to do it at
the CrossFit Games.
And look, at the CrossFit Games,
you could just pull somebody out of the
crowd, right?
Fittest crowd on earth.
Look up there, and there's Daniel Aronson.
Hey, come on down.
You're in lane eleven.
Let's go.
You got ten minutes to get warmed up.
I would love to see that.
i think that honestly for people that have
never seen it before and they just they
show you hey look we just pulled freaking
uh you know we just pulled sean out
of the out of the crowd he was
literally sitting up there five minutes
ago he's getting warmed up and he's going
to go against these guys so you can
understand how good these dudes actually
are that would be that would be compelling
to watch i kind of i'm with i'm
in the mark phillips camp
It breaks the illusion.
Right now, people watching go, hell,
I could do that.
We got a dude that just started at
the gym three months ago.
That's like right at,
he's right at thirty, something like that.
CrossFit Games, twenty, twenty-seven.
He already said he's going.
I mean, why not?
I mean, I could go.
He's like, hmm, can you?
Yeah, I do think that there is some
And that's what does drive people to the
affiliates.
If you're going to get that push at
all,
it's the fact that people think I'm going
to the twenty twenty eight CrossFit Games.
All I have to do is go to
an affiliate and start working out.
It's got I've been here three months.
My first butterfly pull up.
We had ten people that thought they were
going to the games.
Then I switched to CrossFit players,
watched Christy Aramo in one workout and
said, nope,
none of them are going to the CrossFit
Games.
If you've never actually worked out with
or anywhere near actual elite athletes,
it's an eye-opening experience.
I've had the privilege to do that several
different times.
And when I tell you there's levels to
it,
there are one hundred percent levels to
it.
Even if you only do one heat,
the games run three to five days with
events throughout each day.
Nobody can sit down and watch.
And very few coming back all day over
three to five days.
Avery, you are very negative.
My true belief on this is,
and the big plan,
is it shouldn't be live broadcast.
We're not there yet.
All of this should be done
And recorded by a Netflix or a Paramount
or whatever.
And released as half-hour episodes.
So now, if you've ever seen...
Hell of a lot of NDAs.
Yeah, if you've ever seen,
in which that's not done with NDAs,
but we were at the Bowling Alley last
year sometime,
and they had on one of the random
CBS sports stations,
and the Rogue Invitational was on.
they were showing different events from
the rogue invitation it wasn't live it had
already happened like i already knew most
of what was going on but it was
being rebroadcast on cbs i think it was
on cbs um and it was it was
cool like you got to see some of
the strongman stuff you got to see some
of the crossfit stuff whatnot they just
were showing like i said it was it
was a show about the rogue invitation
and they were just they were running
different you know showing different parts
from different events that was pretty cool
and that was all post-production stuff i
mean it definitely was not live because
it's not being broadcast on cbs but um
so rogue is broadcast on cbs i believe
like a simulcast like at the same time
but not like the main if not the
main affiliate like cbs new york or cbs
columbus yeah no this was on cbs whatever
I think part of it is broadcast on
like the CBS sports network.
Yeah.
Or like their web thing.
I think here's my problem of error right
now.
And listen,
I love comments and I love responding to
comments is I don't want to give up.
I don't want to give up yet.
I think there are things that have not
been tried yet.
So to just look at one iteration and
one attempt at what the CrossFit Games
could be and either it passes or fails
is not in my notebook.
My notebook is, okay, let's tweak this.
And there's been a shitload of tweaks over
the years, right?
But always with the same kind of general
format.
I think the only way to get it
to truly make sense is to do a
complete overhaul.
They've never seemed to try...
It's always different variations,
like you said, of the same format.
And so your F-one example actually makes a
lot of sense to me because...
they'll get on right it's it's uh you
know whoever's commentating it's it's bill
and or not bill chasing and adrian
whatever and that's the first two people
they show and hey welcome to the twenty
twenty six crossfit games blah blah blah
whatever and instead of just saying and
here's the first event and it's you know
twenty one fifteen nine blah blah whatever
If you're watching the F-One show,
they're talking about building the motor.
They're talking about what happened last
year or whatever else.
You get very little of that from the
broadcast.
You get very little of,
and if you don't know what a thruster
is, here we go.
You get none of that now.
You get none of that.
It's just, and it's because,
and I think it's because, anyway,
I'm not going to say it is or
it isn't,
but I'm going to say I think it's
because they know who they're broadcasting
to, and they're figuring,
like old girl said, it's just a thruster,
and you know what that is.
Instead of, hey,
dumb it down a little bit.
It'll be okay.
Give us more than what we're asking for.
here's what f-one does if i go to
apple tv i can watch the race live
after it's over it's sitting there
recorded i can watch it recorded and fast
forward rewind to whatever i want and then
they make a post edited cut down version
of the race
Like a highlight.
That's what I was watching.
That's what was on in the bowling alley
that day was, like I said,
it wasn't all the heat by any stretch
of the imagination.
They would play one or maybe two,
and then they'd go to commercial,
and they'd come back,
and then maybe you'd see a strongman event
or whatever.
Dan McCoy, it's just a thruster.
And you know what that is.
Yeah, I know what that is.
If I made the games next year and
my mom was watching the broadcast,
she has absolutely no idea what that is.
Period.
They should do a week-long think tank type
thing with people inside and outside of HQ
to brainstorm deeper than people throwing
darts at a wall.
Yeah.
Or listening to the vocal minority.
But...
Two things that are never going to happen.
Number one,
them not listening to the vocal minority
because that's been going on for a very
long time now.
Years upon years upon years.
The second thing that's never going to
happen is them asking for outside help and
then actually listening to the outside
help.
Also not going to happen.
We don't know what the new CEO is
going to do.
I was about to say,
maybe not at Bruises & George.
Maybe we'll get a little bit of that.
But historically, it hasn't happened.
And the reason this idea came to me,
other than my thirdsy,
was that the new CEO has already said
that the focus is going to be on
becoming a training and media company with
focus on the affiliates.
And so that means that we are going
to get a reduced version of what the
CrossFit Games are going forward,
in my opinion,
until it can prove that it is financially
sustainable.
Are you going to get an altered version
of it?
That's what I'm saying.
We already know we're going to get
something a little bit different.
Why not just completely overhaul it and
make it something that is consumable?
I was going to say,
we know we're going to get something
different because we've gotten something
different every year for the past twenty
years.
If there's one thing that they're really,
really good at,
it's doing something different every
single year.
Because the way to get to the games
last year is not the same way to
get to the games this year.
And it wasn't the year before that.
Those little tweaks just aren't going to
do it.
It's still the same thing.
And honestly, like, if you're...
I am deathly afraid that it's just going
to go away and shrivel up and die.
As a sport,
I think the gyms will stay around.
CrossFit as a methodology will be here for
a very long time.
But I think the sport,
as we know it,
is going to die anyway.
So why not go out swinging and try
something different?
I don't know.
We just got a new comp just appeared.
I know I'm talking local comps here,
not big stuff,
but the bigger comps still seem to be
going on.
The guys that are putting on those things,
the Jason Ansleys and the Micah Shoemakers
of the world and whatnot who are good
at what they do.
I'm talking the CrossFit Games season
funded by CrossFit HQ.
But what I'm saying is that if it
needs to switch and they need to do
stuff,
there are hands out there that are capable
of putting something together.
Does that make sense?
But you've screwed over those hands for a
couple years.
Okay.
Something's got to give at some point.
That's what I'm saying.
Something has to give.
I feel like it's a lot of questions
and not a whole lot of answers.
I hope we get some whenever.
I told you my answer was radical.
Radical.
It was way beyond anything else.
I just think that if you want this
to succeed,
and if you go to a small version
of it and it starts to gain popularity,
it's easier to grow that than have to
keep shrinking it over time.
How popular was the five-person games?
I think it was very popular.
but how popular was it actually well we
don't know because you couldn't go you
couldn't go watch it in person except for
people that showed up anyway you just you
just couldn't so that and that's the other
thing like life has happened over the last
six seven years
had a person die at the games we
had covid we've had things hit that were
factors that make any kind of linear
analysis impossible i would also argue
that just the constant shifting nature of
how to get to the games also plays
a role in not in making any kind
of litter because
Do the fittest people get there?
Eventually.
Sure.
Maybe.
But when the rules change every single
year on how to actually make it,
it's hard to make a comparison when you
go, well, this year, you know,
twenty nineteen is a great example.
Whenever Pat Veldo had was kind of sort
of knew how he got there,
but not really.
Maybe sort of I think I think I
qualified to the Open.
And then that changed the year after that,
COVID year.
And then that changed the year after that.
And then that changed the year after that,
all the way to where we are now.
it's very difficult to maintain some
semblance of, well,
this is the way we do it and
this is the way we're going to do
it.
And we're going to make mild tweaks
because I will also argue that we've
always done it this way is the most
dangerous sentence in the English
language, right?
Because you can always do something that
way and just be doing it wrong the
entire time.
Excuse me.
I just, I don't,
And it's okay.
I don't think you and I are coming
to an agreement on this today.
I think it needs a major overhaul.
The only people watching now are you, me,
Meg, and Joseph,
and a couple people in the chat, Vicky.
And that's not enough to sustain it
financially.
So I think something has to be done
in a more...
radical sense complete overhaul to make it
work i won't say it won't happen because
i'm not that guy especially not with new
guy in charge but again historically
looking at how they do something expecting
them to make a giant major overhaul when
it's not
necessary for it to continue.
Does that make sense?
Like we had a five person games that
was mostly online and then in person for
just five people,
no spectators in twenty twenty because
they had to.
There was no choice.
That's the only reason that happened that
way, because it had not been that way.
We had the games as normal.
Ed says,
so shift masters to a separate comp,
also teams games is just elite.
I mean,
If we want to face reality,
those things don't make money.
In Madison,
when the games were still going strong,
nobody was in the stands for the teams.
Nobody.
And Masters is already separate by itself,
so is the team's.
The Super Bowl doesn't bring in the peewee
championships.
Although it should.
No, but literally World Series is a thing.
But it's its own thing.
That's what I'm getting at.
Thousands upon thousands of people go to
watch that because it's its own thing.
Games Elite only top twenty.
I say top ten.
Make it top ten, one heat.
Each event only takes at a max like
half hour, forty-five minutes.
It's much more digestible and consumable.
Go to a Masters competition where you get
to see the same event twenty-seven times.
It's funny, dude,
because when I'm competing,
especially with the people I know that are
in the other age groups, they're like,
man, did you see?
Nope, sure didn't.
Sure didn't.
That happened throughout.
I was still at the Airbnb.
I didn't see any of that.
I believe you.
Daniel says, I agree, top ten,
but people seem to be hurt by the
idea of ten, so I compromised.
My proposal is going to be ten.
If I have to meet someone in the
middle, I'll give some room then.
But right now, the proposal is,
if you want this to be televised by
anybody, it has to be ten.
One heat of each.
The best of the best in the world.
And every year,
it's going to have shake-up.
People not qualifying that you think
should.
And that is going to add drama to
the season.
But start with the championship and then
work the format back.
Don't try to make the front of it
fit everything and then somehow fit that
square peg into the round hole of the
championship.
I like the chaos of mass starts,
Mark Phillips.
What was the last beach run,
like the run spring run they did on
the beach where I forgot who it was,
just fell flat on their face like right
after they started.
I'm sorry.
Like, I like watching stuff like that.
Mark's my man.
Exactly.
Exactly.
I don't know about the get to know
the athletes easier type thing because
with the way that the media is right
now,
like it's really easy to get to know
everybody because they're doing.
It's not.
We talked about this this week.
Media is doing the same story six times.
And then Dave's interviewing all the
athletes.
And then not that we've interviewed
anybody recently,
but we used to invite and interview people
with the glintons or the stuff's out
there.
Here's the way the format is structured
right now.
I can't do what I used to do.
I can't do a hundred semifinalists because
I don't know who's there.
I don't know who's actually going to
compete in an event.
I don't know who's going to wimp out
and go to another one or who has
an arm injury and can't go to this
one.
You're not wrong on that.
So I can't, I,
when there was a leaderboard for, Hey,
here's the North America East semifinal.
Here's a list of people.
I could actually go down that list and
interview people.
I can't now.
I swear to God, Wayne, I said this.
Yeah, you did.
It's way at the beginning of the show.
I'm just kidding, man.
I'm just kidding.
The other thing,
and I think Avera is kind of alluding
to this, think about how much money Nike,
et cetera,
have made off of CrossFit and shoes alone.
You would think they would sponsor the
fact that they do not is very telling
because their items don't get highlighted.
only have ten athletes you're gonna see
them more in their gear and maybe because
we don't have a clothing sponsor over all
the thing maybe it can go to like
an individually sponsored event
making the uniforms could you imagine if
people had their own uniform with and and
it had to be a jersey or something
like that that you could understand but
did you could actually tell who was who
by their uniform on the field instead of
just a big blob of black and brown
and gray noble
go rock go rock go rock was just
as bad go rock was just as bad
go rock was like we'll add green you
got to listen to tessa tessa said the
only time to do laundry is in the
first heats of any event that's when you
go to your laundry the ass heats as
people would like to call them
No, boy, yours were terrible.
No, boy,
yours were absolutely terrible as far as
color is concerned because they decided
that nobody needed any.
I would never understand that.
It's such a weird choice.
Gold Ruck was almost as bad.
Last couple of years weren't terrible or
last year was a Jim Reapers last year.
Velites.
I'm sorry, Velites.
Velites wasn't horrible, but still not...
Nothing's ever going to match up to the
Reebok days where it was all the colors
all the time.
Why is F-One popular?
Because when my papaya and black car comes
around the corner, I know it's them.
When Ferrari red comes around the corner,
you know it's them.
I like the idea of not...
wouldn't say not giving them swag
necessarily you know if if there is in
fact an apparel sponsor they need to wear
that apparel with their names on the floor
but i do like the idea of each
person having their own color wave yeah
because then as when you see them that
morning you know that that's what they're
wearing the rest of that day like that
is that's what they got on i like
that
Who would wear the all pink outfit?
That would be me.
I got no problem with pink.
Bruce should personally go to Nike and
tell them that they have made hundreds of
millions off of CrossFit.
Let's make a deal that works for everyone.
That is a bold stance to take.
I don't disagree with the sentiment of it.
I understand where you're coming from.
I do,
but that is a bold stance to take
to go kick in the door.
I would probably do it in, hey,
we benefit from people buying your shoes.
You benefit from people working out in our
boxes.
How can we partner together to make this
a more cohesive partnership where we both
benefit even more?
I think Nike's problem would probably be
that they make bumper plates now.
You can buy Nike bumper plates and they're
gonna be like, well,
not only do we want our apparel in
there,
but we need you to use Nike bumper
plates.
And then rogue is gonna be like, uh,
excuse me, we've been here since day one.
And like, you're gonna,
you're gonna run it.
I think you would run into, uh,
those sort of problems with Nike
specifically.
Because I do feel like they're going to
be a lot more of the, oh,
you let us in the door.
Cool.
We want this Nike logo on every possible
thing that we can.
Okay.
Well, I stirred the pot today.
Yeah, you did a good job.
With that, guys,
I'm going to leave you with this.
Two quick Instagram videos.
for your viewing pleasure.
First is if you didn't see the girls
unfiltered commercial for this week's
show, you got to.
I love how they make fun of themselves
That's fantastic.
I think Grant's one.
Feed them with the ideas.
And he is awesome at directing.
Now,
I don't know if you've seen this video
yet.
This children's birthday party.
It doesn't look familiar.
Throw in a pink dress on the right
of your screen.
Make sure you follow her for this.
Got it.
Yes!
That girl has been raised right.
How do you bust open a pinata?
Atomic elbow.
Look, and she got it ready first.
Look, she slapped it in.
She queued up the pool stick, man.
Bruh.
She has brothers.
That is not her first atomic elbow.
I can promise you that.
Dude, the dive.
She committed fully.
Full commit.
That is so good.
Yeah, I saw that.
I was like, oh,
that's what I want my daughter to do.
Yeah, that would be mine.
That would be mine right there.
She would do something like that.
And in this day and age, you know,
there's like eight parents going, oh,
my gosh, what did she just do?
Oh, she just did an atomic elbow.
And there's eight dads going, yeah,
that's my girl.
I love it.
I absolutely love it.
All right.
On that note, guys.
Top ten at the games.
Let's do it.
Next year, twenty twenty seven.
Let's shake this whole thing up.
You wouldn't wait to get to the editing
room to jazz me up.
I'm already jazzy.
Lunch with the Clydesdale Cowboy in the
saddle.
Lunch with the Clydesdale Cowboy in the
saddle.
Talking reps,
real life strength in the battle.
From the gym to the screen, yeah,
we cover it all.
Midday motivation every time we press
call.
Lunch with the Clydesdale Cowboy in the
heat.
Crossfit, movies, music on repeat.
Half hour hustle, yeah,
we building that brain.