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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
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Social media, Google, email, marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to Clarity with the Meaningful Marketing podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let's do this. Hey, this is Chantal Gerardy from the Meaningful Marketing Podcast, and today I'm super excited to have Kailah here with me. I met the amazing Kailah at a breathwork immersion over the last week, and because I am learning to get my breathwork certification, and Kailah and I had this really interesting conversation around how.
How is it that when you give some people a strategy, it works for them and when you give the strategy to someone else, it doesn't work for them. And we had such an interesting conversation about it. I was like, get in the studio and let's do this thing. Hey, it's lovely to have you with us today. Oh,
thank you so much for having me.
I'm so excited for this conversation.
Awesome. So tell everyone a little bit about yourself, little Kailah.
How do I condense my entire life? Yeah, so I am a mama of. Three little boys I've had, I have two businesses. I have a bridal hair and makeup business, and also a business coaching and energetic strategy mentor, and I have recently completely transformed my entire life.
I've moved from Perth to Gold Coast within five weeks, and I also just completely. Obliterated is a word that I wanna come to like is coming to mind, where I've just completely obliterated what I knew that was my life and completely transformed it into what is becoming my life. And now I'm completely shifting industries and the way that I show up for my clients, which is really powerful and very exciting.
Oh, that's so super cool. So as the Meaningful Marketing Podcast, obviously what you were doing obviously had a lot of meaning for you already, but I can see from the excitement in your face that as you're shifting and as you're moving into this new space and your business is evolving, this new business.
That you're moving into right now has even more meaning for you?
Yes. I, everything that I do has so much intention, purpose, and strategy. Like it always comes from my heart, and I've always led from my heart. So I'm always in tune with who I am, what I'm doing, and how I'm serving my clients. And if I'm showing up and I have this discord internally, I know that something's not in alignment.
And so I'm always trusting what I'm here and what's guiding me towards the next. I guess the next step, essentially. And so I originally had my bridal hair and makeup business, which then led me into business mentoring and coaching for the bridal hair and makeup industry, which then led me to where I am now.
And it's taken me, I would say, a solid 12 months for me to fully anchor and own with absolute trust, confidence, and conviction, who I am and what I'm here to do in this next stage. And that has been because the conversations I've had with my clients is. Like mind blowing when I realized that it's never the strategy that you're giving them, it's always what they believe they're capable of doing.
Do they have the confidence? Do they see their value? Do they trust and know that they are here to serve their clients to the highest of their potential? And are they in alignment with their highest potential? And then as I started to work with my clients, more and more I realized. Fuck, it's got nothing to do with the strategy, like absolutely nothing.
And I would have clients that would skyrocket and they were an energetic frequency match for me. And then I would have clients that would like just not take action. And I'm like why are you not taking action? And then I realized I was like. Oh, it's not the strategy and it's not you. It's your programming.
It's what you believe in yourself. It's like it's the hesitation, it's the shadow. It's everything that's happening within yourself that is actually holding you back. And from there. I realized my superpower is always taking aligned action and knowing where my shadows are or where my blocks are, and then I realized, oh, I need to bring this to the business world.
I need to help my clients go deeper and shift this. So yeah, now I'm here doing this. Yeah, it has led me from such a logical business to completely heart led, completely intuitive, completely. Like within, it's nothing outside of you. It's always within you and you already have it. And I think when I realized that, and when I fully grasp that's when it was like this light bulb moment and yeah.
And now here we are.
You can see how much joy it brings you. You know when you see people getting up every day going to work and doing stuff, and they just look so miserable and they're so unhappy and many of them are actually making a lot more money than you or I are. And they're absolutely miserable.
So miserable. They're not, I call it soul satisfied, and that's because they're not soul aligned, so you see that, you talk, you're speaking about, you like to work with women in business and then also with their soul. And you can understand how if the one is not an alarm, your business could be.
Totally in alignment, but if your soul is not in alignment and you are not being led to fulfill your purpose on this earth, you can. You can just see how chaotic that would be. Oh,
absolutely. There's like a certain magic that you bring to your business when you are incomplete alignment. When the business and soul is aligned, there is a magnetism that is unfucking unstoppable that, oh, I can't even explain it, and it's just.
Creates a logical results because you are so in alignment with what you are here to do, and it's your gift to the world. So you are not doing the world a favor if you're not in alignment because you're not doing what you're here to do. And so the sooner I can bring my clients or unveil, or reveal who they are at a soul, like in their heart, like with their vision, who they're meant to be, the sooner I can bring them into the alignment.
The sooner they can be here and share with the world what they're here to share, because everybody has a gift or a message that they're here to share with the world, and you need to do it, otherwise you're not gonna be serving your purpose. And then. Oh, everybody says do you jump out of bed bouncing?
And I'm like, yes. The answer is quite literally yes. Like the fuck
yes. It's a full way. Fuck yes, woo.
Because I am in alignment and I know when I'm not in alignment as well. So I make decisions and I lead my life from that place. And if everybody could do that, imagine there wouldn't be miserable people walking around like.
Everybody would be bouncing around.
Oh, there's so many good points in that. And I think, sometimes you can't read the label from when you're inside the jar. So sometimes helping somebody or working with someone to help you for work out what that is what your actual purpose and your vision is.
Great. And we're not talking about your goal setting. There's nothing worse than when someone sticks me in a room and they go, what's your 10 year plan? Your goal? Because there's no way in hell I would've said. 10 years ago that I'd have a marketing software company, a marketing agency, I'd be doing breath work.
I've got a meaningful marketing podcast. I'm an international speaker. There's no way any of that would've been on there. 'cause I used to own like health, wellness and fitness centers. There's no way I could have ever done it. The only thing that got me to this place was the feeling of. The feeling of, I know the feeling of how I want to live my life, and we get to choose.
Yes, we get to choose how we get to live our life. We get to choose what type of business owner we are. We get to choose what type of mom we are. We get to choose how we show up. And I always say, it's like spices. And you go for a recipe and you look at it and you go, Ooh, I want her spice, and I want that spice, and I want the spice, and I want that spice.
And grab all those spices and go, I'm gonna make the most delicious, Chantel meal from these spices. And then I focus on those characteristics and I go. How can I hang around more of those people and how, you know what? How can I be more like those people? And it's just, it's as simple as making a choice.
It's the conscious choice. And is that conscious choice in alignment with your highest potential and your highest timeline? Or is it in alignment with who you think you can be? Because logically we can't even comprehend what we are capable of until we've created the evidence that we've done it. So very much like you, if you ask me at the beginning of my journey, when I first opened my home salon.
Would I ever be living in the Gold Coast? Would I ever be teaching, like holding space to the wildest transformations for my clients? From an in inner world perspective, I. Abso fucking literally not like at Hope Swearing's. Okay. I'm passionate. Of course, it's fuck. Yeah, not, absolutely not. There's no way that my mind, 10 years ago, 15 years ago, could have comprehended that I would be where I am today.
Yeah. Because I haven't yet created the evidence, and that's the only way that our mind like. Works is that it can only see what we've created before. It cannot see the future unless you've got magic, which we all do, and you can see a different potential and you can see a higher timeline. And when you can tap into your higher timeline, which is the desire that we all hold, the thing that we are too scared to tell anybody about, and the thing that we're too scared to fucking claim.
When we tap into that and we take aligned action and we consciously choose that pathway, that's where we absolutely create a logical result. But it does take the work, it takes us to move through what would've held us back to move through the fear of showing up and getting seen, or being seen or being you like the pers.
We all have a pers like a perspective of who we should be. If you could give yourself the permission to break free of that and be all of you unapologetically taking the aligned action and having the conscious choice that you are going to be. The highest timeline, the highest version of you. Oh my God,
so good.
Like anything is fucking possible,
like anything.
I think the first time for me, when I truly felt it was after my divorce, because I was so incredibly unhappy with my life as a mother, as a wife, as a South African living in Australia, I was so conflicted about, who I was and where I fitted into this world.
And that is actually where my personal development journey started because it was like. Who am I outside of being a mom? Who am I outside of being a wife? Who am I outside of being a South Africa? And all the societal pressure that came with that and. That was incredibly revealing, which can be scary.
It's a scary place to go. And I suppose it's why a lot of people don't do that.
They don't wanna look in the mirror though.
Yeah. Understand. The mirror is scary.
It's gonna show you the shadows.
Yeah. But how awesome is it that, I just think back to it and I go, how much freedom it gave me to do it.
You know how much freedom, if you ask me what I like to do, did I like to travel? Don't I like to? Had no fricking idea. And when I just started looking at it and going who am I and what is my gift to this earth and what I, what do I actually enjoy doing? Everything just started falling into alarm.
And I mean my, I just opened up a health, wellness and fitness center suddenly, and then it just happened. And then I just started a marketing agency and then a marketing software agency and a podcast and international travel. And it's like, where did any of this come from? And I am gonna say that I do work hard.
Let's not lie about that. Yeah, let's not
lie about that because, but there's
a difference. There's a difference between showing up when it's in alignment. It doesn't feel like hard work. No, because it just flows. And you all of a sudden have this capacity for making big moves and that's when you know you're in alignment.
But when you have this stretch, feel like force, feeling like push that heavy, that density where it's I really like this is the last thing I wanna do in the world right now. I could be doing anything else that. Is out of alignment. But when you are lit up to go to work and do the thing that most people wouldn't fucking do, that's when you know that you're in alignment.
And that's like the quantum leaf, isn't it? Yeah. That's like where you do the illogical and you create the illogical and you have the
illogical. Like exactly what so good. And it drives me nuts. 'cause I get people saying to me all the time, Chantel, you're so lucky. Yeah. Oh, you're
like,
and I go we're all lucky.
We all have luck. But I've put a lot of things in place and I've made a lot of decisions and I've done the work. Like I do the work and when I'm feeling uncomfortable and I'm feeling down and I'm feeling miserable, I still do the work.
Yes. And there would've been moments in tho in those moves that you made where.
There would've been a fear or a doubt that was coming up, but you still took the action even with the fear and even with the doubt, and that's where most people stop. Like most people stop when there's a tiny little glimmer of shadow. Most people stop when there's a tiny little moment of fear. But it's the ones that are extraordinary that create the illogical results because they took action with the fear.
And that takes the inner work that takes sitting with yourself, that takes having absolute trust and confidence and conviction in who you are, knowing that even if it fucking fails, it's gonna be a magnificent lesson. Yeah. And it's gonna redirect you in the right direction. And so you can't ever fail.
And when you realize that, you're like, why the fuck are you sitting around like. I love that. I love that so much. Like
it's so true. It's every time I have failed, it's been a
redirection
that put me into something else. And the lessons and the learnings have just been absolutely amazing. So fear, I love the acronym Fear.
And for those of you watching online, there is a blog that I wrote on Fear and it's called Face Everything and Rise or Fear Everything and Run. So go and have a read of that 'cause I share my personal journey on some of the fears that I've experienced throughout my life. I love that. So good.
Ooh, that's powerful.
So let's talk about, your highest potential. Okay. So if everyone has potential, highest potential,
yeah. So we're not living it. We are not living our highest potential, and we all came here. To become our highest potential be. It's not even a becoming, it's an unveiling or a revealing of who we are because it's already who we are.
We already are our highest potential. But when you're born, you're gifted with these generational traumas and beliefs, and up until seven, you family are creating who you think you are and who you believe you are and what you are capable of. And. Oh, ultimately, I don't even know how to condense this, but everything that we experience in our life shapes us to believe who we are and what we're capable of.
So if you were raised in a family of. People that go to work and they have to work the job and they have to work hard to be like, and this is as good as it gets. You are going to literally believe in your lifetime that if you could just get one client in your business, you're already doing better than what you ever thought you could.
And so that's the peak. But it's so fucking not true. It's not true. It's not true. It's absolutely just the beginning of your peak. You are in the baby stage of what you're actually capable of creating. And if you just let go of the story and you just accepted, loved, honored, and like with gratitude where you've been and where you are now, and then you chose a different experience and you consciously chose to become or.
Fully connect with who you are, which is your highest potential. You would be 10 years from now looking back on your life and thinking, how the fuck did I do this? What the fuck? I would've never imagined this was possible because you don't, you genuinely don't believe it's possible until you've created it.
No, it's so true. So incredibly powerful. And I think, we mentioned it earlier, but gathering evidence is really important, especially for me. 'cause I have a very logical mind. Like I'm actually quite a logical person. I've always been spiritual and that's, actually got more and more, as I've gotten older, I've tapped more and more into that.
But I love to gather evidence and gratitude is one of those things. Gathering evidence to support that. The universe has delivered on something and has given you something. Yes. And then when something outer unexpected happens, that is like a gift. Yes. Like it's an absolute blessing, but if we don't gather evidence, look at it and show gratitude, we are not seeing it.
So we are slogging through life and all these amazing things are happening. And you are not seeing it. It's like you've got blinkers on.
Yes. It's the small, closed mine and that's not. Anyone's fault. It's just who we have all been raised to be because it's been a generational thing and you are right, like one of my most favorite things to do with my clients is if you haven't created the evidence yet or you haven't seen it, you just need to look for examples.
Is there somebody in the world and there is who has created what you desire to create? Or if there's somebody who is. Close to what you wanna create. If that person exists and she's just shown you that it's absolutely co possible for you, like there is no difference between you and a fucking $70 million like business.
The only difference is that she took the action and she believed in herself enough to take the aligned action again and again, and then all of a sudden she quantum leaped, created I logical results. There would've been a moment where she thought, she, like she couldn't do it too, but she took the action with the fear.
And she did what was necessary to move through it, to then still take the action with the fear again at the next level, again at the next level, again at the next level, because it doesn't fucking stop. And that's when you become more in alignment with your highest potential.
Yeah, I love that. And you just get used to the rollercoaster ride.
We, like last week with the breathwork thing, we were talking about regulating the nervous system and making it flexible so that when stuff happens, you can flick someone off in the car and your heart rate can go through the roof, but you can just come straight back down again, and you can have this.
Flexible nervous system and it's exactly the same. If we are more flexible as business owners in that shit hits when shit hits the fan. Something doesn't go your way, a client doesn't pay their bill or something unexpected happens or staff member believes or unexpectedly like shit is going to happen.
But it's how you react to it
and it's difference between reacting and responding and if you've got the flexible nervous system or the capacity to hold that higher energy of potentially anxiety or. What the racing heart when you're like, I can't deal with this right now. I have enough on my plate.
What the fuck? Like I cannot deal with one more team member. Like whatever the issue is. If you in that moment have the ability to ground and anchor and create safety within yourself in your nervous system, you can shift the perspective and you can respond to that experience or that scenario from a different energy as opposed to reacting.
'cause you'll find that if you react out of anxiety. It's one of those moments that you'll come back to you and be like, oh, I wish I reacted a little bit different. I would, I see it differently now, like I would've handled that differently. But if you give yourself the moment just to ground with a four, eight breath, so four in, oh in for four, and then out for eight, just four of those breaths will give you enough time to shift the perspective to calm your nervous system from parasympathetic or sympathetic to parasympathetic.
And in that moment you'll respond so differently. That just that can change your life like. Oh
yeah. No, it's so true. And I absolutely love that. My, my daughter had a situation yesterday where she had some feedback from a past client of hers. She does nannying, and she had some feedback from them and she immediately got on the defensive, like on the defensiveness and was wanting to go, and I'm like.
I could see her breath was short. She was getting agitated and she was like responding via text and messaging. And I was going, babe, this is, I actually put the phone down, go for a walk. Have a couple deep breaths. You don't need to respond or reply right now. But sometimes, and most times it's better for you to step back out rather than to throw yourself back in.
Absolutely. And that is one of the biggest lessons as a business owner I've had, because I was always like, just deal with things. Just deal with things. Just deal with things. And I was like, no. Hold on a second. I am dealing with things, but let me just. Step back from
the right energetics
because I'll smoke when I'm reacting, all I'm doing is reacting from a place of fear.
Yes. Or I must be right? Yes. Or ego.
That's the thing, is it can also be the trigger that you're reacting with. So if, for example, with your daughter, if she's said something, it could be triggering, maybe an inner wound, which is I'm not good enough, or nothing that I do is good enough, for example.
I don't know if that's accurate, but that could be it. And that comes up a lot in business. When we get rejected in a sale, for example. We are not just getting rejected in a sale, we are also taking that on board and being like, I'm not good enough, so you don't think that I'm valuable enough. You think that person's more valuable than me?
Yeah, there is so much that is unconsciously running in your head that you might not even be aware of, and so that's then triggering this feeling with inside of you, which then shifts how you show up. You could post a, like a piece of content that day from that energy, and you are going to repel your clients like you were going to repel because you're writing from your ego or from the trigger and you're not responding from that shift in I see that I'm feeling like I'm not good enough. How can I shift that within myself? How can I see where I am so fucking good and where I am so fucking powerful? And then you just gotta look for the evidence around you that your clients fucking love you. Like you just need to shift that within you, and then that will shift your external reality.
Oh, a hundred percent. And the external reality takes care of itself. Yes. It is. It's literally like a magnet. Yeah. Once you do that, it is, it's magnetic. Oh
yes. That's my love language.
So good. Yeah. So let's talk about, we said that some people are scared of success.
Yes. That's been me. Yeah. People can be scared of success as much as they are scared of failure.
If you think about a mom who has got three little boys and. Had a, and it was in a relationship where she didn't have much support. I'm talking about myself here, guys, and and it was already stretched. I have a bridal team of 20 people. I have another business which has got oh God, I don't even know how many cl and they're all needing me, and then I'm stretched so thin, and then a team who also need me.
It's like everybody needed me in all of these areas and. The idea of growing more meant that more people needed me. And so there was an element of me which was like, I don't want to grow anymore. This is, I cannot go bigger because if I go bigger from here, then I'm gonna need, people are gonna need more of me.
And I'm not even getting I don't even have space for me. So I started to see, yes, there's like the logical elements of my business that needed to be shifted for the scale, like in my team and everything like that, and delegation. But then from an energetics point of view, I had so much work to do because that was limiting me from my highest potential because I was consciously choosing a patent or a belief that I.
If I grow any more, then it's gonna take more of me. But the reality is that when you're scaling, you have your team to support you. Delegation leadership, there's so many things that are in place that can shift a hundred percent. That was like a logical aspect. Then to shift oh, okay, so if that's all in place, then I don't need to be so scared of success, it's not gonna take anything away from any other area of my life.
And there's, moms in business can also have that fear of oh, the choice between motherhood, like being a present mom and also being a wildly powerhouse like successful woman like that is so hard to shift through and move through and not feel guilt for either. So it's like until you've got that awareness of oh, this is coming up for me right now, how, what needs to shift for me to move through this?
Like you're going, you're blind. Like you're just,
yeah.
You could be limiting yourself.
Yeah. So I think, for me, the best time to do that is first thing in the morning. If we are looking for a solution here for, business owners that are feeling this way, for me it, because I have a DHD especially, it was good.
To wake up in the morning, to do some breath work, to do some meditation, to do some journaling, and just ask myself some questions, scan my body, scan my thoughts, and be aware of what's coming up. 'cause the body talks to you. Yes. And and you just gotta listen because if you don't listen, it's gonna slap you in the face.
It's just gonna keep knocking you around. And it does. It's like the
feather the brick in the truck or what's that saying, it's then all of a sudden you look around, your whole life is crumbling and you're like, what the fuck? Because you weren't listening.
Yeah so I always say to people like, wake up and if you just dedicate, there's 24 hours in a day, so if you're gonna dedicate 10, 20 minutes, whatever that is for you, and that was difficult for me in the beginning with my A DHD, but like I'm going, my A DH ADHD is a superpower.
I'm happy to own it. I know that if I manage it, it will be even more of a superpower. It is, when I manage it well, it's just, I'm like such a powerhouse. So it just needs to be managed, which is great. And yeah, so doing that, just, doing the meditation, doing the grounding, very important.
That's one of the reasons I got my camper van. I bought a camper van. It was a choice because I rush around all the other time. I was telling Tre, yeah, I rush around all the time from here to there to everywhere. And I was like, what if I just slept in the back of my van? And set with my feet, hanging out the edge, looking up at the stars, take my dog with me.
Go sit by a waterhole. Like, why don't I just do that? That would just really support me as a human, as a person. Absolutely. Yeah, so I think that's good advice. Is there any other advice that you would recommend, like other practical things that business owners could do just to support themselves?
To become more aware.
To become more aware. Yeah. I love what you shared around tuning into, like scanning your body and scanning. Your mind because you want, you wanna be aware of what are those thoughts or beliefs and they can happen in like a split second and then you can react from that belief or that thought in even more of a microsecond and then all of a sudden you're like a cyclone.
Yeah. Like you're completely outta control. But really all that takes is to tune into. And it does take effort. I'm not gonna lie. It does take consciousness to be aware of what your thoughts are, or to be aware of what you're feeling or even to be connected to your body and tuning into what you're feeling.
People could be moving around in business, completely disconnected to their feelings, and then you like. Think about a heart led business or think about a wildly successful business. It comes from the connection to their vision and their heart because they care so deeply about their clients, their client's results, the client experience, and what their client like, the value that they're offering.
And if you're not connected to the value of your brand. Fuck, are you selling? Like how are you selling?
Yeah.
Like, how are you? How? If
you don't believe in it, if you don't believe it, no one else is gonna believe in it. Don't
believe. How can you tune into your body and yet in the same breath, have a wildly, how can you not tune into your body and then have a wildly successful business?
Because it's connected. It's like it's who you are and your leadership in your business. Comes from who you are being, not what you are doing, because who you are being amplifies the results that you get when you show, oh, this is my favorite thing, right? When you show up from a level of magnetism, because you are so solid and anchored and grounded and absolute conviction in who you are, the value that you bring and the results that you get for your clients, you write a a piece of content.
Whew. Like all of a sudden your dms are full. Yeah. You show up on, I'm getting excited guys. You show up on stories with that energy and that frequency. You are magnetizing your soul aligned clients. I can't even express this enough, like when you do anything from that frequency, there is like magic that happens in your brand, but when you're disconnected from that.
You're just showing up because you have to do it. Yeah. You're showing up because it's oh, you've been told to do it. You know this needs to get done. And that all of a sudden drains all of your life force, all of your magic, everything from your soul. There's a complete shift. Oh, that's
so good. Boom.
My God. Yeah. So I think that's such, such a good place for us to end today because it is the Meaningful Marketing podcast and. Everything that you've just said right now has just encouraged everybody to have a more meaningful life and business, so I think that's amazing. So you've got some something to offer everyone today.
So tell us a bit about it.
Yeah. So I have this beautiful, light coated wealth activation that I would love to gift all of you. It is this gorgeous meditation that you can listen to in the morning. So when you're taking that 10 minutes to yourself, tapping in fully, dropping into who you are as you begin your day.
You can be completely connected to yourself and your soul, your who you are, the heart of the heartbeat of you. And then lead your day from there. Imagine leading your client conversations. From there, imagine showing up and delivering your phenomenal service. From there, imagine managing the finances or the team or anything that is hard work in your business from that space.
So I would love to give to all of you.
That's amazing. So where can they find that? Just
I'll send you the link.
Yep. And put in the comments below. So we'll put it in the comments below for our audience. Yeah. Thank you so much for joining us today.
Thank you for having me.
So this is another episode of the Meaningful Marketing Podcast.
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