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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Macy Robison 0:00
Welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact. Last week, I shared about how my thinking has evolved, about the structure of thought leadership itself, moving from the linear system that I taught in the first few episodes of the podcast to understanding it as both an architectural build and an organic ecosystem that needs tending. Today, I want to continue that theme of evolution, because there's another area where my understanding has completely shifted. How I think about transformational IP now, I actually just talked about this a couple of weeks ago, and if you've listened from the beginning, you know, I've talked extensively about the four components of transformational IP, principles, practices, processes and proprietary frameworks, and that hasn't changed. Those four categories are still essential. But what I've discovered through teaching this live and watching people work with these concepts in real time is that the order I was teaching them in was confusing some people, and it wasn't working for everyone. So here's how I used to teach this. You have these four categories, principles as deeply held beliefs, practices like Mel Robbins, 54321, countdown processes that are step by step sequences, where, if you take out a step, it breaks, and proprietary frameworks, which are conceptual maps to help you understand big concepts. So as I explained it, I would start with principles. We would talk about practices and brainstorm those and processes proprietary frameworks. It seemed really logical and neat and orderly, and it solved the original problem I was trying to solve, which was thinking that everyone needed a framework, and realizing it was more nuanced than that. And I was getting good feedback in workshops, people were reflecting language back to me, saying, I think this is a principle, or I have this process, but what I didn't realize is that for some people, it wasn't working at all. The big aha came from the resonant thought leader lab that I'm teaching right now. This group accelerator, I've been pilot testing with seven brilliant experts. We were working on content a couple of weeks ago, starting with principles, writing things down, refining them. Something wasn't working. It wasn't clicking for everyone. And then I was working on revising my public workshop called from scattered expertise to signature approach, and the same pattern emerged. We were walking through the containers, and it was clear people had a natural container, natural teaching container, that they gravitated toward. And I was saying that you didn't need all four of these containers, but I wasn't fully giving them permission or fully explaining how to lean into the category that felt best for them. And a conversation with my son really illuminated this for me. He's learning videography at the music school where he plays drums, and he came home after shooting some music videos, saying, I really want to get this 24 to 70 zoom lens I use today. I love the way the video looks. And I looked at him and I smiled, and I said, Absolutely not. And I think I surprised him, because I try to say yes when I can as a parent, especially when we're talking about creative endeavors. So I took a step back and explained why I started shooting as a photographer when he was about one years old. I did a lot of family sessions, weddings, and I've rented that 24 to 70 lens several times. My very favorite lens is a 70 to 200 lens. I rented both of them before I invested. And I love the way that 70 to 200 lens compresses the background. It just is how my eye works. I know that when I look through the camera, through that lens, at my subject, I know what it's going to look like. And I love the pictures when I get home and start editing. But when I rented the 24 to 70 lens because other photographers were using it, especially ones that I respected and I loved looking at their photos. I decided that I should try it. And I did. I tried several times I would take pictures that I felt like they looked good in the moment, but then I would get home and look at them on my computer, and I would hate every single one. I ended up throwing most of them away, and I finally had to realize my eye doesn't see that way. I didn't have the confidence that I had with the 70 to 200 lens where I could look and know what the picture was going to look like. In the end, I just couldn't do that with a 24 to 70 lens. I could try to force it, but it wasn't going to create the final product that I wanted. And that's when it clicked for these four categories of IP. Some people naturally gravitate to certain containers more than others, and that's not only okay, it's optimal, it's you.
Macy Robison 4:55
So here's how I teach transformational IP development. Now your principles. Plus plus your natural IP orientation equals your transformational system. Think of principles like that, DSLR, camera body that is critical. You have to have that your principles are the bridge between your core resonance, who you are and what you're about to teach. Now those principles may not all end up in slide decks or books, but they're critical. Everyone needs to articulate the lessons they've learned and how their mess has become their medicine. And principles are the way to do that, whether they're explicitly taught or not, that the other categories, practices, processes, proprietary frameworks. I've started thinking of those as different camera lenses. You could be looking at the same scene as I am with a different lens and get a completely different result. Some people are zoom lens thinkers. They can zoom out and see frameworks and zoom in on different pieces of them and and do that very naturally. Some people might be prime lens thinkers. They see a process one specific way, very clearly. And some people might be macro lens thinkers. They get really close to detailed methods practices, and you can't force someone to use a 24 to 70 zoom lens if their eye naturally sees in a different focal length. You shouldn't try to and it's the same with the transformational IP that you teach to help people get the results they need. I discovered this about myself while creating my own teaching material for every concept I teach, I've been breaking it down into all four IP categories, trying to walk my own talk. And recently, I was reviewing my documents and realized all my practices were terrible. I had some good proprietary frameworks, I had some good processes, but the practices were terrible. They were not useful. I had not taught one of them. I taught the processes, I think, naturally in step by step, processes for transformation. I had taught some of the frameworks. But when I looked at the practices, those exercises, they were dumb. That's when I realized I don't see content this way. I appreciate how other people can I like trying to live those practices, but when I have to come up with a practice, I'm not wired that way to think that way, naturally. So I've stopped worrying about that container. If a great practice comes up, I'll teach it. If not, I'll just keep it moving with processes and proprietary frameworks. So here's what I want you to consider. What is your natural container. If you've been trying to document every single category, if you've heard me talk about this, I hope this gives you permission to say, going to keep a running list of my principles. I'm going to lean into what feels most natural, whether that's processes, practices or proprietary frameworks. And if you have so much content that it's hard to wrap your head around what to do next. Just take a step back and look at the overall transformation you walk people through. I did this with a client yesterday. I just had her walk me through the transformation, and the framework emerged because it's called transformational IP, for a reason, all of it, working together, should move people from where they were to where they want to be. So maybe look at the overall transformation you provide and articulate how you provide it. You can write it down, if you're a wisdom writer, you can draw it. You can talk it out. If it's easier, to turn on an audio note and capture what makes the transformation you provide unique. It's in the documentation that we see how clear it is, and that gives us the opportunity to talk about it more easily and potentially teach it to other people. Again, all these insights came from teaching this material live, both in my leader lab and in my workshops. There's something powerful about walking people through concepts in real time, seeing where they get stuck, hearing their questions. When your core resonance is reflected in someone else, it can accelerate your understanding of how to help people transform. Here's how I think of it. If I'm singing by myself in a room, I'm getting feedback from the walls, but to really see if something is landing, if something sounds the way I want it to, I need someone else to be the recipient of the frequency that I'm sending out, having the response, the light bulb moment, the reflection helps me know that my resonance, my frequency, is moving them to potentially take action. And so I'm holding two more workshops at the end of July around this transformational IP content. On July 23 and July 30. I'm planning on making these workshops a regular offering through the end of 2025 I'm going to add some different topics to the rotation, because these sessions are valuable for me and for participants. So you can find some more information on what workshops are coming up and how to register at Macy robison.com forward slash workshops, and if you're on my email list already, I'll be hosting some Q and A sessions over the next month where you can ask questions that have come up from the podcast, where you can dig deeper on anything that's come up, and get a preview of our upcoming resident thought leader lab cohorts that start in August and October. And the best way to get on my email list is to take the thought leadership archetype quiz at Macy robison.com forward slash quiz, and I will send you a personalized analysis of what the system gives you. If you're interested, let me know. Hit. Apply and let me know, all of this connects to the larger evolution I talked about last week. Thought Leadership is a growing living thing. It's not linear, it's not completely structured. It's organic. Once it's established, it moves and it grows. And so your transformational IP doesn't have to develop in a prescribed order either. Start where you're strongest, build from where you have the most clarity, wherever your natural genius lives. Some people are natural framework builders who need to work backward to principles. Other people are principle driven who build out two processes and frameworks. Neither is better. They're different orientations. They're different natural frequencies. And what I hope you're hearing from me and understanding from every episode is that you do not need to change the frequency you're sending out who you uniquely are to be successful in this you need to recognize what you're already doing that works and figure out how to amplify it. Your transformational IP isn't valuable because it follows someone else's formula, but it's because it emerges from your unique way of seeing and solving problems with people. So here's what I would love for you to do this week. Identify your natural IP orientation. Are you drawn to practices? Are you drawn to processes, proprietary frameworks? If you don't know, there might be a clue in the archetype quiz, which is why I think it's important to take it especially before coming to a workshop. So start there, and don't force yourself into a sequence that doesn't match how your brain works. If you want to walk through this process with other thought leaders, I'd love to have you join me at an upcoming workshop or in the lab, because your ideas don't need more volume. They need a system that works with your natural wiring, not against it. Thank you so much for listening, and thank you for continuing to hold space as this evolves in real time. It's such a joy to hear from you and hear how this is landing and how it's helping you, and I really appreciate getting that resonant frequency back from you. So thank you for listening, and we'll see you next week. Thank you for joining me on own. Your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters. Your expertise matters. And most importantly, the transformation you can help others create matters. If today's episode resonated with you. I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose, and remember, your ideas don't need more luck, your ideas don't need more volume. Your ideas need a system. And I'm here every week to help you build it. I'm Macy Robison, and this is own your impact.