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When you think about digital products, what actually comes to mind? Welcome to the Muthership Creator Strategy. That's the topic I want to cover today because I think that when I sometimes think about digital products or digital, programs, I immediately start to think, is this a scam? What are they selling me? And I know a lot of these legacy programs are somebody that's selling a course about how to sell a course.
Helen:And so I find them I find it strange. And I also, will be skeptical when I hear them say they're making so many thousands of dollars a month. So then why do they have to sell this course? It seems a little sketchy to me. So I've always been very wary of those things.
Helen:But I had a few one on ones this week that light bulbs go on sometimes when I have these one on one sessions because I have more time to think and brainstorm with a creator who is trying to figure out either ways to monetize or how to build their brand. So I wanna talk about digital products and how you could potentially use them in your niche. Even if you don't want to, this is a really good exercise to think, is this a way that you can monetize if other avenues aren't necessarily working out right away? So let's percolate for a minute. And I gonna start with this.
Helen:You don't need a big audience to sell digital digital products. You just need the right audience. You need the right people listening who who want what you have, and digital products don't have to be hugely expensive, and you can still be profitable by selling them. Alright. So let's talk about what counts as a digital product.
Helen:So for starters, there are so many different things like templates, guides. So you can make a PDF. I'm gonna give a lot of examples as we move forward, but PDFs, courses, memberships, any kind of e books, things like that. And the thing about them is you in your niche would have something very unique to offer to your audience than someone else. So if I was gonna make a digital product, let's say for my niche, and I was saying, okay, I could make, I could sell a TikTok course as how to do TikTok or how to do Instagram.
Helen:I could make the video and I could post it and sell it as a digital product. I have obviously instead created a membership program. So my digital product is a membership program. But I could supplement that and say break it apart and pull one piece out of it. Let's say I wanted to take my podcasting series and make that into a PDF template with a video tutorial, I could separate that and sell that as its own digital product for a very specific person who wants just that.
Helen:So these are ideas, maybe that's a good idea for me actually now that I'm saying it. But I want you to think about your niche and what digital products you could sell if you wanted to. If you really wanted to say, okay, guess what? UGC is killing me. I don't feel like being in the grind.
Helen:I'm not really ready to make an intro video, blah blah blah. Think about your content. What are you posting about? Who are you speaking to? And think about what you can offer them in digital product form.
Helen:So let's do a couple of different areas. So let's say you are a fitness guru and your thing is fitness, whether it's fitness or yoga or whatever. You might want to share a workout plan, a meal plan, some kind of a schedule, a calendar, something that gives people a guide that will help them. So that would be something very simple you could put together. Maybe it's something you already use.
Helen:And this is not to say you've got to include an app or go build an app. You can do something very simple that is just personal to you. And maybe it's mantras on how to stay on track and things to think about at different times of the day. Think of something that not everyone else is necessarily doing. I wouldn't go and go to AI and just make a template and try and sell it.
Helen:I think you need to think about your personal self and what you're bringing to your audience. You really want to make that connection because that's what's going make your digital product have value to your viewers. If you are a business or finance person, you might want to do budget templates or business plan kits. If you are a creative artist of some kind, you might sell Canva templates. You might make money off of that.
Helen:You can sell Lightroom presets if you're a photographer. If you are an educator of any kind, you could sell study guides, tutoring resources. If you are, now I want to fly like a little I did those on a list. Now I want to think like off the cuff about some of the creators that are in my studio. And I don't I'm not saying that go away and go off and make one and sell it immediately.
Helen:I just think it's always good to open up our mind and say what could we do if we wanted to go down this path? So let's say you are a creator who is doing menopausal content. Maybe you have specific things that have worked for you for hot flashes, specific foods that you have found that help you cope, or, specific mindset practices that you use when you're having high anxiety. You can create your own digital product based on your own thing. There is a creator who I know for a while now, she went through bariatric surgery and she was selling meal plans and prep containers.
Helen:And then she also linked in affiliate links to her prep containers and how she went and did her meals for the week. There every creator has the potential to sell digital products. It's just a matter of if you wanna go down that path. And if you feel like, I don't think I can do that, and then get on and start convincing people to buy something, you also don't have to do that. You can just have the products be there.
Helen:They can be in your, link in your profile, in your Stan store, whatever. They can just be there. And then if you happen to be talking about a topic and somebody likes your video or you have a video that goes viral, people tend to go to the link and see what else you have. So I notice this a lot. I don't ever talk about doing, social media one on ones on my page at all.
Helen:I never even, I never talk about it. I haven't made one video that I do consulting. And yet, every week I get people clicking on my link and booking me for private one on ones. It's not something I sell. It's a digital service that I happen to be providing that is getting clicks because of the views on my other videos.
Helen:The views on my videos are leading people to explore my page. So you could be making a video that has nothing to it's not even talking about your digital product. You're a music teacher. You have a list of specific songs that hit certain, feelings for your your kids when you sing them, and it's your personal guide. So it's Laura's musical fun, and it's your musical guide for moods and a list and get bringing out certain feelings in your students.
Helen:Your cell that's yours. That's not someone else's. That's your own thing. You put that in link in your profile. It's in there.
Helen:It just sits there. It's a $10 guide for listening moods through music. I'm actually doing the whole creative right here. So moods through music. Boom.
Helen:You have your guide. When someone sees one of your videos and they're like, oh, music teacher, click link in bio. Oh, wow. She has a link that I can get these, songs for moods and I can help my toddler or whatever. I'm saying that you don't have to be a salesperson for your digital products right off the bat.
Helen:I'm just suggesting you put it there, and it's like ultimately it's passive income for real when it comes to something like this because you're not really making an effort to sell it. Now you can go down the other path which is, okay, you're going to actually try and make an effort and sell it. That's a whole different ballgame and you can definitely tackle that. Can mention it at the end of a video. You can sprinkle it in the middle of a video.
Helen:You can say in my guide, you can just talk about it. In my guide for how to change the mood of your toddler, I share a la la la la. And you can mention it as you're talking about the rest of your video. So you can just drop hints about it. But the way to figure out how to make your digital product for your audience is think about really these basic things, which is what questions do your viewers ask you repeatedly?
Helen:What do you hear all the time? What comes back again and again? What do they struggle with the most? So ask yourself these questions. What would save them time and money?
Helen:What would save them the stress and the anxiety? And what can you do to to answer that using a digital product? So I would say if you wanna try it, you start with one thought and one digital product, and you just see, does this resonate? Is anybody interested in this? Just stick it in there.
Helen:Once you do it, it's done. That's the cool thing about this. It's not requiring more and more and more work. You don't have to keep updating it. It's there.
Helen:It's done. It's these are your ideas that are on your digital product. I mean, obviously, it's a course and then the platform changes, my TikTok course, I've had to record it three times over because the app changes again and again. But for the most part, you know, you set it and forget it type of thing. So there's no losing situation.
Helen:You can just put it in a link in your profile. Doesn't need to be perfect. It just needs to be there and available. And a lot of people will ask me, well, how do I do it? How do I post it?
Helen:You can use a link tree. The best way to do it honestly is a stand store in my opinion just because when you put it in a stand store, it's all linked to a payment system so that you don't have to figure out how to collect the money when somebody downloads the PDF. It's all connected. So they can't even download it until they click and hit the payment. So you want to make sure the back end is set up efficiently.
Helen:And I use Stanstor, so there must be other options. I know there's one called Gumroad or something like that. There's other Stanstor type things where you can connect the payment system, collect the money, and have a system for that. The thing to do is decide what does your audience need, what do they ask you the most, what kind of digital products can you create and put in a place where it doesn't become work for you to once it's done. You just set it and then you don't have to stress about it.
Helen:And it's just something that you have in your offers. So many people are trying to monetize and they think the Creator Rewards program is the answer or doing the TikTok shop is going to be the answer. And all of the things that are possible, of course, those are all options. But you can also have this other thing going for you. So if you happen to have a video hit, you have a link ready to go and you're not behind.
Helen:So I don't know. To me, I'm just going to throw it out there and say at least, at the very least, think about your niche and think about what would be a digital product that would be really easy for me to create, really valuable to my viewers, and something that would be worth investing a little time in creating so that then you can place it there in case you have a video that takes off, you're ready and you have something you can offer them. The audience that comes a knocking at your door, aka knocking on your profile. So that is my thoughts for today on a wonderful Friday of a holiday weekend. Woo.
Helen:So in The States anyway, it's a holiday weekend here in in The US, Memorial Day. And I think that first of all, it's a three day weekend. If you have the holiday, maybe it's a day where you can make a digital product. It probably would only take you an hour or two. I mean, obviously, to design it, might you might wanna go into Canva and make a little pretty design on it.
Helen:I don't know. I'm just putting it out there a little bit. I won't call it a challenge, but it's food for thought. If you're interested in trying to monetize and you're really in the grind of UGC and you need to do something different. I'll give you that for today.
Helen:Have a wonderful weekend and I'll see you next week. Bye.