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When Anna ran up against her capacity ceiling, she decided that she loved the work she was doing and didn't really want to change the way that she was working. But that something still had to change.
Show Notes
How's your capacity feeling these days? Getting a lot done? Or, like me, have you been hitting that pandemic wall hard?
Over the last few weeks, I've been exploring the idea of maintenance mode in business, and today I want to shift from exploring the IDEA of maintenance mode into more tactical applications.
If YOU wanted to move your business into maintenance mode, or you wanted to focus on scaling, how would you DO that? How would you prepare for maintenance mode?
In all of my conversations with other business owners who have made this shift, there has consistently been a first step that they had to address.
Capacity.
Either the business's capacity or their own capacity as the owner.
Each business owner ran up against a wall (sometimes repeatedly) and came to the realization that the way they HAD been working wasn't the way they wanted to CONTINUE working.
They had to make changes to increase their capacity.
Sometimes, that meant changing a business model to a more sustainable one. Sometimes it meant creating a capacity limit to protect their energy or just stepping back from the work for months at a time.
Sometimes it just meant examining the work they did and figuring out how to make it more efficient.
That's the path that today’s guest, Anna Wolf, took.
Anna is the CEO and owner of SuperScript Marketing, a content marketing agency for financial brands. She runs a team of marketers, scattered throughout the world, who create content for financial companies and who provide customized services for each client.
When Anna ran up against her capacity ceiling, she decided that she loved the work she was doing and didn't really want to change the way that she was working. But that something still had to change.
So Anna turned to systems.
Listen to the full episode to hear:
Over the last few weeks, I've been exploring the idea of maintenance mode in business, and today I want to shift from exploring the IDEA of maintenance mode into more tactical applications.
If YOU wanted to move your business into maintenance mode, or you wanted to focus on scaling, how would you DO that? How would you prepare for maintenance mode?
In all of my conversations with other business owners who have made this shift, there has consistently been a first step that they had to address.
Capacity.
Either the business's capacity or their own capacity as the owner.
Each business owner ran up against a wall (sometimes repeatedly) and came to the realization that the way they HAD been working wasn't the way they wanted to CONTINUE working.
They had to make changes to increase their capacity.
Sometimes, that meant changing a business model to a more sustainable one. Sometimes it meant creating a capacity limit to protect their energy or just stepping back from the work for months at a time.
Sometimes it just meant examining the work they did and figuring out how to make it more efficient.
That's the path that today’s guest, Anna Wolf, took.
Anna is the CEO and owner of SuperScript Marketing, a content marketing agency for financial brands. She runs a team of marketers, scattered throughout the world, who create content for financial companies and who provide customized services for each client.
When Anna ran up against her capacity ceiling, she decided that she loved the work she was doing and didn't really want to change the way that she was working. But that something still had to change.
So Anna turned to systems.
Listen to the full episode to hear:
- How Anna thinks about capacity and figuring out what the real capacity is in her businesses
- About some of the projects that Anna built to expand her business’s capacity without fundamentally changing what she was already doing to deliver quality services
- What impact these systems and processes have had on her business or on her own capacity as the owner
- And how Anna has learned that there needs to be a balance between seeking answers externally and follow your gut, even if that means risking making mistakes
Learn more about Anna Wolf:
Learn more about Susan:
- Scalespark Dollars + Decisions Roundtable
- Twitter @ScaleSpark
- LinkedIn @thesusanboles
Creators & Guests
What is Beyond Margins?
Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.