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Welcome to Founders and Fortitude, the podcast where passion meets perseverance. Hosted by Audrie Dollins — a marketing strategist, retired professional photographer, visionary entrepreneur, and founder of AD Media Group, a renowned influencer and brand marketing firm — this podcast uncovers the stories behind extraordinary lives and thriving businesses.
Through authentic conversations and impactful storytelling, each episode explores the entrepreneurial journey, sharing the highs, lows, and actionable strategies for success. Gain expert advice, business insights, and inspiration from trailblazers who have turned aspirations into reality.
Whether you're a seasoned entrepreneur or taking the first step, Founders and Fortitude offers the tools, motivation, and community you need to build, grow, and thrive in today’s dynamic business landscape.
Tune in weekly to discover the grit, grace, and fortitude it takes to succeed and leave a lasting impact.
Welcome to another episode of Founders in Fortitude. I am so grateful to be sitting here with my dear friend, Lisa. Let's get into it. Let's get into it. Yeah.
Audrie:Well, thank you so much for having me. I know so much about you. I feel like I stalk you because I love your grade. Sweetest. Your business presence, your presence when you are with people, you're kind.
Audrie:And then if anyone follows you on social media, you have a friendship group of very strong people that you surround yourself with. And I I'm lucky that way. You you are. Yeah. And I admire you so much.
Audrie:So
Lisa:You're the sweetest. Whatever. Well, I'm not lying to you.
Audrie:There's a lot of things, but I am not a liar. So, tell me a little bit about your background. I know it very well, but some people that may not. You started out within the industry. You were on TV, on television.
Lisa:Yeah. I was in a completely different industry than I'm in now. I was in broadcasting and I was a news anchor. And, actually, my first job in broadcasting, I was, like, 20 years old and I did the weather. Isn't that hilarious?
Lisa:I had no idea what I was doing. I had absolutely no business doing that. But they were like, do you wanna you know, it was my my chance to get on air. So that was that was the first time. And then, yeah, and then built a career out of it.
Lisa:And, for 25 years, that's what I did.
Audrie:I mean, that's so neat. And so you started out and worked your way up within the same area or like my way up?
Lisa:No. And the thing, the the industry is so different now than it used to be. You know, now it's a little bit more like, oh, does she have a following on social media? Okay. Hire that girl.
Lisa:And before it used to be, you really had to pay your dues. You had to work I worked in Casper, Wyoming, which out of like 300 markets, it was like market 298, where we would have to, like, fake live shots to to put them on a reel to send to an agent to try to get another job. We would just fake them. But it was fun. Right?
Lisa:Because we were all so young and we were all trying to like take the next step in our careers. And, so like, I love those memories so much working with all those people. But, yeah, then, moved from there to Salt Lake City, which was a big jump from where I was at. Mhmm. And I stayed in Salt Lake City for like 12 years.
Lisa:And Brian and I really raised the boys there. And, you know, we came rolling in to Salt Lake City with our at the time, I guess it was 3 kids in our suburban. And I had, like, short I had, like, short anchor hair. Yes. It's like little pearl earrings, and everyone thought we were Mormon.
Lisa:And because, I mean, we loved we we played the part well. Everyone thought that. But, no, it was such a great place such a great place to raise kids and and
Audrie:I haven't been to Salt Lake City until this past couple years, for work. And I was like, why do I live in Texas? A lot so pretty there. It's because I've been to Colorado and I loved Colorado, but the elevation would kinda get me a little bit. Where Salt Lake oh, listen to my southern accent.
Audrie:Where Salt Lake City wasn't I don't think is as high. Like, I mean, I know you can go to certain locations that are higher,
Lisa:but
Audrie:I mean, the elevation. It didn't get me as bad or maybe it was just so pretty and
Lisa:I was just missing. It's just so pretty and the mountains are like right there. So if you go to like Denver, the mountains are a little further away from the city. But in Salt Lake City, like, you are driving on the freeway and they're right there. It's so pretty.
Lisa:I I miss it because of that. But it also like so many places, it's not what it used to be. You know? There are ton of people who have moved in there, mostly from California. Like we've had that influx here in Texas too.
Lisa:I think people in Cali and I'm from California and it's that'll always be home to me. But I think people have realized, like
Audrie:My husband from Cali like, his family's from California and I didn't realize how country California was. Yeah. Like the countryside. Yeah. I think that, you know, growing up in Texas, I just was like, that's big city.
Audrie:And then he took me out, several times because if I would fly in, it would be in the bigger cities. Yeah. And then he took me out where they were.
Lisa:No. But there are rural parts of California that are absolutely beautiful. I mean, farmland and
Audrie:Yes.
Lisa:Vegetation and ranches and, no. It's it's really pretty. The the city is a whole different a whole different thing. But You said 3 kids. Yeah.
Lisa:Now and then we had another when we lived in Salt Lake. So 4 boys. Okay. All the way. Boy, mom, all the way.
Audrie:Balancing career. Yes. How was that? What the you know, what maybe what advice would you give someone that is because you were very strong and driven. Yeah.
Audrie:Balancing 4 boys.
Lisa:Yeah. Work. I mean, I think it's I I think I have to be fair and say, you know, at the time, I was married to their dad and he was wonderful. And, you know, he worked full time as well. And so I thought we did a really great job of balancing that between the 2 of us and the kids.
Lisa:You know, we didn't have family around for a really long time. For most of the time, we were raising the boys, and then my parents ended up moving to Salt Lake to be close to us. So there was a little bit of help there. But, but no. I had a great partner in raising the boys.
Lisa:And even after we divorced, we were very committed to, you know, co parenting. And, so yeah. I think I look back and I honestly, I wonder how I did all that. Mhmm. You know?
Lisa:Yeah. I think you just go into a different mode when you're a mom and especially a working mom. And whether you're working in the home or outside the home, it's just a whole different mindset that you have to get in. Mhmm. And you just go, go, go.
Lisa:You don't you don't stop to think about it. Because if you stop to think you're lost. You have to just go. Percent. And I just remember, like, at the end of every day, just crawling into bed and just going, like, I am so exhausted.
Lisa:So I don't know how people who are, like, in their forties and have little kids
Audrie:I don't either. I because I was young. I was I don't move. Yeah. Because that's that's what I was gonna tap into.
Audrie:I was young. I have started out at 20.
Lisa:Oh my goodness. Yes. So Oh, you were really young.
Audrie:Really young. And, you know, they're like, I was like a little ashamed. It's like, oh, I didn't accomplish everything before I had kids. Oh, whatever.
Lisa:Well, yeah. That'll be not a thing anymore.
Audrie:It's not I mean, now that I look at it at 41, I'm like, holy shit. I couldn't imagine having a 6 year old or because my son is about to be 21 and my daughter's about to be 16. Yeah. And, I mean, they are running their whole
Lisa:lives right now. You're like, this is like prime time for you. This is what I want women to understand, especially like the younger women who are, you know, trying to do it all and they've got their young kids and it's you don't really hit your stride until your mid forties Yeah. I think. And for me, I was a little bit more of a late bloomer.
Lisa:I didn't really hit my stride as far as, like, my confidence and just knowing who I am as a woman and what I want out of life. I didn't did that I mean, I'm 56. I didn't hit it till in my fifties.
Audrie:Damn. Really? Look at you.
Lisa:Oh. No. But you're attrition.
Audrie:Yes. The nutrition. I love what you do.
Lisa:I had to start a nutraceutical company just to, like, keep the wheels on the bus.
Audrie:That's what I always say.
Lisa:But, you know, I just I feel like if I could tell the younger me anything, it would just be like, calm down. It's gonna be okay. You don't have to do everything. You have plenty of time. I look back and I feel like I was always like living my life like it was a race.
Lisa:Like, I have to go, go, go, go, go. Because well, why? Yes. Because, like, there's you you got a lot of time. You don't have to so, yeah, I just think it's it's hard though to it's you're in a different mode.
Lisa:I'm in a different mode now. I mean, being able to start my company, everything, I didn't do all this until my boys were well out of the nest and, you know, onto their own adult lives. So I don't know how people do start businesses when their kids are little. Uh-huh. I have so much respect
Audrie:for the whole team. Right. But, I mean, you you just do it. You handle it and when it comes, it's one step at a time. And like you said, it's your husband at the time.
Audrie:Y'all were a great team. That's where I'm at. I have a great have great support. I'm divorced, and so, my kid's stepdad, like, he is everything. I mean, even in our office, he supports everything that we do.
Audrie:And if it wasn't for that, it would look a little different. Yeah. You'd still be the same. Get it done. Yeah.
Audrie:But it would that support is so helpful in certain things, Yeah. That make it where you're able to help.
Lisa:But I also think, like, even if you don't have the help well, first of all and I think as women, we're not always as comfortable asking for help because we have this thing in our head that, like, no. I have to do it. Like, I'm we always think we have to be like, you know, the best mom, the best friend, the best wife, the best girlfriend, the best, like, whatever. It's just so much. And I think what happens is you put all those things on yourself.
Lisa:So you have to wear all these different hats and you're this much to this many people, something gives. Mhmm. Like, I think that's what I would tell the young girls is like, if you don't figure out how to calm down with all that, something's gonna break. And for me, it was my marriage. You know?
Lisa:Because you can't go go go go go go go with your career and being in news. And I always have like a just a messed up schedule. Like, I was doing morning shows, having to be at work at 3 AM, and it was hard. And and then making sure that the boys had and the boys were all 2 years apart. So, you know, they were all just, you know, it was a lot.
Lisa:Yes. And at the end of the day, there wasn't a lot of time for my husband. Yes. There wasn't. And, you know, it's it is what it is, but something breaks if you don't figure out how to just calm down the expectations of of everything.
Audrie:You know? I think I think that's where I love this conversation because I feel like the expectations are also what drives us too. Yes.
Lisa:And so it's like Expectations that we put on ourselves.
Audrie:On ourselves. And it's hard. Right? So it's kind of, you know, trying to live in the season and I think that's what I'm learning too that there are seasons. Yeah.
Audrie:And I look at there's women I looked at I mean, just like you, which I love social media for this is, you know, no matter age, you said your age, my age, and then there's girls younger. Like, I can pull and learn from each one that's why I love social media. But it's also I'm not in the season of friendships, I don't have a lot. Like, I have friends, I know I could call them up, but I know that I have best friends, But spending time with them them right now in my season of life, it's not happening. This is
Lisa:what I'm saying. Like, something something has to give. Yes. Always. And so, you know, for you, if it's French divorce, we trust you.
Lisa:You just don't get as much time to spend with them. And, for someone else, it could be a marriage. It could be, you know, they don't they don't get to connect with their their parents as much or their family as much. They don't spend as much time doing that because there's only so much time in the day. Yes.
Lisa:You know? And we have all these big goals and all these ideas of of how we want our lives to be. And we just we're just like, go, go, go, go, go all the time. Yes. And I think what I'm learning, especially now as like, I look at my life at my age and, like, we never feel our age.
Lisa:Like, I still feel like I'm, you know, 30 years old. Yes. But you realize when you're on the the back half of it, that I've lived more life than I have still to live. Mhmm. And that in my head fucks me up.
Audrie:But it's different they I mean, you know what I mean? But each day is different. Right? Like, if it fucks me up too, and I'm one day, I'm like, okay. I cherish this so much more.
Audrie:Whereas that I used to. Yes. But but we were my best friend and I literally were on the phone laughing and I said we were talking about her grandmother because we're in this age, right, where we're in the sandwich age. We're taking care of our kids, we're taking care of our parents Yeah. And and our grandparents.
Audrie:And so I was like, well, how old were the nurses? And she was like, I mean, I think they were in their thirties or forties. And then she goes, fuck. We're in our forties.
Lisa:And I'm like, oh, shit. We are. I know.
Audrie:Because we were trying to establish how old they were, if they were knowledgeable enough to take care of the people that were in the hospital because of the health industry and all this. And she was like, fuck. I know. 40 roofing wasn't like Yeah. And I'm like, oh my gosh.
Audrie:Like, we are.
Lisa:And then when you start thinking about how much of my life do I have yet to live? How many more Christmases do I have? How many more? And how especially, like, because my parents are obviously they're they're older too. You know, they're 81 and 83.
Lisa:Which is a beautiful blessing. That's oh, I'm so Yes. Blessed to have them. But, you know, how how many more years do we have? And how many more and so you start to get really sentimental about things, and it does help you to just slow down and start appreciating, Yes.
Lisa:Even the even the challenges. Like, I there are so many challenges with Gloetrition. I mean, every day, it seems like I'm hit with something new that, you know, that I I didn't understand before because I'm not a business person.
Audrie:Okay. Yeah. Let's talk about it. Yeah. What okay.
Audrie:So you were in broadcasting. Yeah. What came inside of your you were like, I'm gonna start going to church. And because you say 11 years now?
Lisa:Yeah. So it was pure vanity. Mhmm.
Audrie:Like, let's just get that out there. But that's where the best things start. Like, well, y'all aren't doing this good enough Yeah.
Lisa:So I'm gonna do it. No. That's exactly what happened. So I was, when I was working in in news, I did a lot of health stories. I was also a medical correspondent, just because, like, I like that.
Lisa:I'm kind of a science geek and I've always been interested. Like, if I would have had the the fortitude to do it, I would have gone to medical school. I would have never gotten in, but I would have wanted to. Obviously, what about very smart. I don't know.
Lisa:But the stick with it ness that you have to have to do something like like graduate from medical school. I don't know. I get really like, I'm like squirrel. Like, you know what I mean? So, yeah.
Lisa:So I was covering a lot of health stories and interviewing a lot of doctors, a lot of researchers. The University of Utah, they were doing amazing research at that hospital. So, or at that university and the hospital related to it. So I learned a lot, just about health and longevity and antiaging. And there were some researchers and they were doing, some really cool research about supplements and skin and how it can help your skin.
Audrie:And And I'm, like, currently trying to put my face down because I know my skin is not as great as yours. But go ahead. Stop. You're so I need so much stuff done.
Lisa:Well, listen. So much of it happens from the inside. And that was my big takeaway was, you know, and especially like in TV because there's all the lights and the heavy makeup and the where, you know, you're just like, oh, wow. I look 10 years older than I should look. Uh-huh.
Lisa:And I was starting to see that happening. And I was probably only I was maybe like 38, I would say when I started working with them. And anyway, so the researchers that I was they they were like, here, take these. Like they wrote down like a regimen for me. Do this regimen.
Lisa:But it was 15 pills every single day. Huge pills. And I would like nobody can stick with that. But when I did it and followed it for like 60 days, 90 days, my skin was like you could tell a difference. And people were like calling the station going, is she did she get some work done?
Lisa:Or it's like, are you using different makeup? Or are you like, they wanted to know what I was doing. And that's the only thing that that was different. So I knew it worked, but there was just no way that I was gonna stick with it. So fast forward, I moved to Dallas to work for CBS.
Lisa:I did the morning show here. And, through that experience and then did a did a a morning show talk show here and ended up meeting a nutritional chemist. And he was so interesting and I was telling him my idea about, like, you know, this is like, I'd love to get all of my vitamins in just an easy way to take it. And I was at lunch with a girlfriend and we tell the story now and it just is always so funny. And she pulled out a crystal light packet and added it to our water.
Lisa:And it was like boom, like light bulb. I was like, oh, if I could get all of my stuff that I take in something like that that makes it taste good, that would be amazing. And keep in mind, this was 11 years ago. So this is before there was no vital proteins. There was no there
Audrie:Like collagen powder wasn't that
Lisa:It wasn't a thing. Often actually now. No one understood the benefits of of taking collagen. And nobody understood that there was a specific type of collagen that you needed to take to to make a difference in your skin. I mean, the science on it is just is so interesting.
Lisa:But at the time it was just it was like a a a baby industry. Like, nobody really knew. And the whole beauty from the inside out thing was very new too. So, but anyway, I was telling him my idea. So that's how it started.
Lisa:And we did the 1st iteration of Gloetrician. It wasn't called the super beauty elixir then. It was called, oh my god. What was it called? I can't even remember.
Lisa:It was like college collagen. Anyway. Oh, that's so sad that I can't even remember. That was the first iteration of it, but here's what I do remember about it. We got the samples back from the lab.
Lisa:Like, we had this chemist put together a whole thing. Got the samples back from the lab and I had it in my water and it was the 4th July and we were here in Texas and they were doing that parade in Highland Park. And I was still doing television. And so they had me up on the stage, like, hosting the parade. So it was like a 100 degrees outside or it was horrible.
Lisa:And I was like sweating in the sun and I have my little thing in my glow trish and I was so excited. I'm like, oh my god. I'm so proud of myself. And I and I picked it up and I took the lid off and I went to go take a sip and it smelled like rotten eggs. Oh, no.
Lisa:Like the it so the heat may, like, had the UV light messed with it in some way because of some of the ingredients. So it's just and and we had to go back to the drawing board so many times. So I will say that to anyone who is, you know, who you've got an idea and you wanna do something and that just be patient with yourself and be patient with the process because it is a process. And so I lost I don't know. We didn't do a big run.
Lisa:I think it was like a 1000 units, that we had to trash Mhmm. And go back to the drawing board. But, it's just it's funny to think of all the iterations that everything went through. So that was the first product that is now the Super Beauty Elixir and now still our top seller, still our flagship product.
Audrie:That's so awesome. And he never gave up. Like, that didn't but isn't those it's those little business owners or the product Probably because I'm just stubborn.
Lisa:So, you know
Audrie:Say but I think that's what's so important is you're you're stubborn. That's the fortitude. That's Yeah. You can see certain things. Anybody that has a product or a certain amount of success, they don't give up.
Audrie:Yeah. No is not the answer. It's where is the solution? Where is the next step?
Lisa:I always say that. I always say, like, no does not mean no. It means no, not right now or no, not this way. Yes. And so you just 100%.
Lisa:Or you find a different way. But I think resilience is the number 1, like fortitude and resilience. Yes. You have to you can't let it crumble you. And listen, I cried big crocodile tears over that.
Lisa:I was very upset. The other the next time that I cried and I can remember them because I don't do it very often. Mostly just because, like, what am I crying over in business? I have a I have a thriving company. Like, there's nothing to to cry over, but the frustration can get to you.
Audrie:Mhmm.
Lisa:And and the disappointment can get to you. Yes. So we had electrician for, I guess, I was like, I don't know, 7 years in, maybe 6 or 7 years in, and we got the opportunity to sell on QVC in London.
Audrie:Oh, in London? In London. So you first QVC. Yeah. Okay.
Audrie:That was your first QVC and then you did like, okay.
Lisa:But London was the biggest it was the biggest flop you've ever seen.
Audrie:It was?
Lisa:And that was the second time I cried. Yeah.
Audrie:And what what do you okay. But you learned from it? I mean, I did. I did a flop in regards of the goal that you wanted to hit, the outcome of it.
Lisa:Yeah. No. I mean, we sold, like I think we sold, like, 20 boxes. Like, fast forward that we go on QVC US and sell, like, 3,000.
Audrie:Yeah.
Lisa:So it's Yeah. But it was a big disappointment, and here's what I learned, and this is what what you learn in business. When when you leave it up to somebody else to figure out how to talk about your product, where to place your product, what to do about your product, the messaging, the way it looks, the packaging, the branding, the if you leave any of that up to somebody else, you are signing a permission slip for failure. Yes. A 100%.
Lisa:A 100%. And you have to have the backbone to stand up for yourself, and I did not. So I was just like, oh, my gosh. We're gonna be
Audrie:on QVC. Because you're grateful. You're kind.
Lisa:And yeah. And a little naive. Yeah. Oh, and so when they put me on, it was like a Monday morning at, like, 10 AM, and we were in between, like, women's elastic waist pants and, like, the the workout mat or something. It was, like, so random.
Lisa:The and then they just threw this product in without it. Anyway, had I had it to do over, and I did get a do over for QVC US. And that was a much different experience because then I was able to say, what show are we gonna be in? What time of day are we on? Who is the host?
Lisa:Who what show is it? Like and so I realized, like, we needed to be in the beauty shows. Yes. You know? So it's just like you learn things like that as you go and there's just there's no road map for it.
Audrie:I always say respect the sting. Yeah. Because there stings. You're gonna have something every single day. Oh, you get punched in the face.
Audrie:Every single day. Yep. And then learn from it Yeah. Grow from it, and then react to it with a solution oriented, you know, mind. Yeah.
Audrie:And, you said something oh my gosh. You said something and I was like, oh my gosh, that's it. It's, oh, what did you say? Because I was loving everyone. I didn't know
Lisa:you all.
Audrie:Was it? So good. But you're I mean, you're exactly right. I wanna talk about, QVC America because Yeah. Was that how many times have you gone?
Audrie:Was that during COVID? Because I remember.
Lisa:That was before and during COVID.
Audrie:Okay. So COVID, and this is just the crazy, oh, it was your voice. You're talking about your voice. Obviously, I work in marketing, own a marketing firm, all the things. Clients think that they can set it and forget it with a marketing firm.
Audrie:No. Like, I had and this was the best critique. I mean, I was literally talking about this. The client was like, I felt like I lost my voice. And I'm like, but we were calling you to get your voice.
Audrie:Yeah. And, you know, wonderful person. This isn't me, like, just bagging on her by any means, But you cannot set it and forget it, you're marketing.
Lisa:No. And that's that is such a good point to bring up because that's been like so for Gloetrician, you know, we don't have a huge in house team. So I do rely on different vendors, you know, for things. And listen, you you get in this mindset of like, if I'm paying $5,000 a month for something, then I want to know that they got it. Like, I don't wanna have to manage it.
Lisa:Right. You always have to manage everything. Like, you just have to manage everything.
Audrie:Because it's not to say that they're and that's what I try to explain because I don't wanna be like I don't wanna dis you know, demean my company by any means, but we will never be your voice.
Lisa:No. And you'll never be you'll never understand it just as I understand it. Just this morning before you guys got here, I was on the phone with our Amazon vendor. So we have a vendor who runs our Amazon page and our Amazon presence. A new one actually just onboarded a new vendor.
Lisa:And I love them, but it's important that you you have to be involved and you have to step through everything with them. And here's the other thing as an entrepreneur, you better know every piece of your business and how to do everything in your company. You have to know how to do everything. Yes. A 1000000.
Lisa:In order to manage the people who are tasked with doing that. So if you if I had to if everyone quit today and tomorrow I had to run the whole thing on my own, I can I can build a website, I can code the back end of a website crazy? Hit it? Hit it. And then what can I do?
Lisa:I can do enough graphic design on, you know, Canva or something to get myself through. There's you you learn so much. There are so many hats that you have to wear. Yes. You know, but,
Audrie:A 100%. I just love that that you said that your voice. And I think that, people often think of, like, success or millionaires, billionaires, or not even that high, they're like, oh, I wish I had what they have. Do you really I mean, look at the look at people like Mark Cuban. I mean, any of these Zuckerberg, look at everybody.
Audrie:They're not not working. They have funny that you said that. Not not working. They're always working. Yeah.
Audrie:And they they're making sure that anything that they're they have failures every day. Yes. We can we can literally pinpoint, like, oh, did you see what it said about Amazon today? About so and so, you know, Jeff Bezos. Yes.
Audrie:But he's still not not working. He's still trying to make it better. And I will guarantee you that
Lisa:he knows every piece of
Audrie:his business. Of his business.
Lisa:At least from a high level, he knows it. He might not be able to get down into the weeds with every single part of that business.
Audrie:Even though we'd like to see him ship something, that would be interesting. Would he box that? No.
Lisa:I'll bet he knows how.
Audrie:I bet he does. Yeah. And then he'd probably say, I'd prefer y'all to put the paper this way. Yep.
Lisa:Yep. And
Audrie:it may go 10 to 7 or faster.
Lisa:Like that movie. What was that movie with Anne Hathaway where she has the, what's that called? The intern. Oh, you're right.
Audrie:Yes. Yeah. But, no, I think that's when you said your voice, my marketing mind was like, yes, because people think, and and this is what's going on, like, that other people can run their social media or their because there's so much content that has to be pushed out now.
Lisa:But here's the other thing
Audrie:that's so important. Here's the
Lisa:other thing too about that though, and that you just said social media and that reminded me is that, you know, because because I have people who run that now. And it's almost overwhelming to have to keep tabs on everything. Uh-huh. And I can tell when I when I've stepped back from something. Mhmm.
Lisa:I can tell. Yes. And then I have to go, oh, oh, okay. Hang on. Let's reel that back in.
Audrie:Yes.
Lisa:Let's set intentions. Let's set a calendar. Let's figure this out. Let's let's get it back on track for for the brand voice
Audrie:and
Lisa:all that. But
Audrie:And I think that's key in every I mean, in in any brand, large or small, it's kind of bringing it back. There's a few brands we know in the last few years that made choices and it blew up into the thing whether you agreed or not agreed, that you just have to bring it back. And there's great companies out there that help get your message out, but it's so important. You can't set it and forget it, especially in these times. And then, you were also talking about, oh my gosh.
Audrie:Is this my age? Like, do I need to eat more blueberries? Probably.
Lisa:Because I can't remember. I've probably given the age problem to you. But the other thing I wanna say about that, when you are choosing people to work with and you're choosing vendors to work with, a marketing firm or an Amazon management firm or anything, it's really important that you vibe with them, that you because I I have hired vendors before based on all their glowing attributes and And a lot of times, especially in, the more technical spaces, it's men. And for my brand personally, nothing against the guys. It's a little more difficult for men to understand the nuances of because my customer is a female, you know, for the most part.
Lisa:And, yes, we have a lot of guys that use our products, but for the most part, we we speak to a female customer. And so it's it's a little difficult. And the the look and the branding and everything is just so specific. I I'm so blessed now because
Audrie:the people Everything looks so great.
Lisa:Thank you. I'm loving it. The guys on our marketing team, like they freaking get it and it's the cutest thing ever. I love it. They are they're needing to understand, you know, like this new product that we launched, the mood gummies.
Lisa:We talk a lot about hormonal health and menopause and PMS. They're just having to like dig in and understand it. Understand
Audrie:it. And
Lisa:they're, they're doing it though. And I'm always just so impressed that they, you know, because they're relatively new with us, you know. I mean, it was April and so they've only been on since April and they're just like killing it.
Audrie:So I love it. And that's where, where I was HSN or not QVC. QVC. Oh, my gosh. Stacked now.
Audrie:Stacked. They Yeah. Okay. I as a I think that anyone that owns a business or I I love going on there and just listening.
Lisa:Mhmm.
Audrie:Listening. If you are wanting to help with, like, speaking or someone wants to sell a product or someone is a brand or someone's an influencer or anybody that is in that needs to watch HSN and QVC. Yeah. Because you can hit like, just with you when you went on the on there and it I was watching during COVID because I love our industry and I was so excited for you because you were setting everything up. I remember that.
Audrie:Just the way that you explain your product and you educate and you're a resource. And I think if anyone wants to understand how to connect with their audience is so educated and to do something like that.
Lisa:You only get 6 minutes. So this is what they don't tell you about QVC. So I thought, oh, QVC, easy peasy. I've been doing TV my whole life. I got this.
Lisa:I know my brand. I know TV. And they're like, no, ma'am. They made me go through you have to go through a training class Yes. Before they'll let you on air.
Lisa:And and I was just like, this is so dumb. Why am I doing why do I have to do this? When I did my first airing, in the US, the UK didn't require that. Like, maybe they should have. It would have gone better.
Lisa:But in the US, they they required it. And so, you know, my first airing, it went by like that. I was like, oh, I got this. You know, I did a talk show. I've got personality.
Lisa:I'm gonna, like, yuck it up with the host. And and the hosts are amazing because they're like, no. No, ma'am. Let's get to the point. They just sell, sell, sell, sell, sell.
Lisa:And so it's amazing that your 6 minute time window, you don't you can't waste it on pleasantries.
Audrie:Yes. No. Like, it
Lisa:can be like, oh my gosh, girl. So good to see you. Merry Christmas. Anyway. Okay.
Lisa:So let's talk about Yes. You get right into it. Yes. Yeah. It's it's crazy.
Lisa:And so after my first airing, I I knew from that point forward. I was like, oh, I get it. Okay. So I can't I'm here to sell. Yes.
Lisa:Yes. Very different than just being there to talk about your product.
Audrie:Yes. Yeah. And it's so good. And I love it. I watch so many I mean, I used to make fun of people that watch it and then I'm like, I'm brought into it and my daughter's like, are you gonna buy anything or you're just watching it?
Audrie:I'm like, I just saw that and then I just see so many people that I I don't wanna be like, oh, I see so many people I know, but I know what it took to get there. Yeah. I know the work. Like you said, you had to go through training. The investment it takes to to have product available
Lisa:And especially like in the beauty division or supplements for me, the the QA that you have to go through and getting claims approved and everything, that was a beating. That was an absolute beating. But, but, you know, you figure it out and then they make you get on a legal call where the attorneys scare the shit out of you and say, here are the things that you are not allowed to say. Do not say this word. Shit.
Lisa:I'm gonna and I was like I'm gonna be the first one to be like I know. And and they put it in your head. So then when when you're live on the air, you're like you're like trying to find words to say I got really good at dancing around claims. Yes. Not making any direct claims.
Lisa:Yes. So I wouldn't get in trouble, but still getting the general gist of what the product was gonna do for you. Because they really don't allow you to say anything. Yeah. I feel like you about collagen.
Lisa:Okay. Okay. I could say, a few things about what collagen is known to do, but I couldn't speak directly to my product. Like, here's what our clinical studies say. Okay.
Lisa:I couldn't. Yeah. Wow. Yeah. It's very it's it's it's kind of a crazy world.
Audrie:But So tell me what's new. What's So What's going on or or anything that we can talk about?
Lisa:Well, we have our gummyceuticals. So we, the Super Beauty Elixir, I knew that we needed to to grow from there. And we trial and error always. You know, we tried the liquid drops for a while. This shelf stability was crap on them so we got rid of them and replaced them with gummies.
Lisa:And, the gummies are so popular. And so mood is the newest one that we launched and, just for emotional balance and serotonin uptake. Oh, I love that. Oh my gosh. Have you read about saffron?
Audrie:No. No. I need to read that.
Lisa:Oh my gosh. Google saffron benefits. And it will just like all about just emotional balance. And they put saffron, a high quality saffron up against Prozac in clinical studies. Yeah.
Lisa:And it had the exact same effect on on emotional balance and mood regulation. To cart now. No. I'm permanently gonna go and Seriously. And so then so when I was researching and then learning about saffron, it's it's an active molecule in saffron called saffronol.
Lisa:That's what helps increase the serotonin uptake. And so the ingredient, the patented ingredient that we use in the mood gummies is called saffron side. And it is, a patented form of saffron that has the highest concentration of saffronal.
Audrie:Nice. Yeah. Okay. It's adding to cart. No.
Lisa:I'll give you something for you.
Audrie:Like 2025. At Prose, we're like,
Lisa:look at her. I know. And then what else is new? HairRx. Okay.
Lisa:The hair gummies.
Audrie:Okay. That I will say we're talking about seasons and kids and all this. The hair loss at 41 is real.
Lisa:Yeah. Yeah. And it only gets worse. It is It's all hormonal.
Audrie:It is real.
Lisa:Yeah. And so like as you get older your hair grows in different the antigen phase is your hair growth phase. Okay. And that antigen phase shrinks as we get older. So what this product does is extends that antigen phase
Audrie:Okay.
Lisa:Among other things. But that's one of the big things that it does. It extends that growth phase so your hair has more time to grow.
Audrie:Okay. It's very cool.
Lisa:This is what I told you. I'm a science geek.
Audrie:So I love it. I know. I'm like, woah, she's so smart.
Lisa:I know. I Yeah. I love the research though. And that's why some of the some of the nuances of business have been difficult for me to try to put that cap on because it's not as fun for me. Like if you put a spreadsheet in front of me, I literally want to throw up.
Audrie:See, an AI spreadsheet. Yeah. See, I'm weird. Like I like to be a hustler. We have to know it now.
Audrie:Yes.
Lisa:No. It freaks me out because I'm yeah. I I I was a TV person. I wasn't a business person. And so that's what's been so interesting about it.
Audrie:How do you gather like, how do you do you talk to friends about it? How do you how do you maneuver that? Because that I had a conversation with a friend and I was like, oh, you know, as business, I wish this would have went this way. Yeah. And my friend was like, you're in an industry where people go viral and they have no idea what to do with this.
Audrie:Like, you have to understand they don't know they never thought that they were gonna run a business. So there is no you have to get out of that mindset. So, Kyle, I have 2 different hats.
Lisa:You know? Because I've got, like, the face of the brand and creating content for the brand and going on QVC and do you know, that. And I like that because that's comfortable for me. Yes. But then there's the other big job, which is running the company and making decisions for the company.
Lisa:And so much of it is just from my gut. Uh-huh. And I I think anybody with an MBA would go, wait, what? What do you mean your gut? Yeah.
Lisa:It's my gut telling me that, like, this is a direction we should go. This is how we should do it. And then just like trial and error. Yeah. You learn.
Lisa:You learn from your mistakes. A 100%. Hopefully. There are a few mistakes I've made a couple of times. I'm like, God, Lisa.
Audrie:No. Yeah. But those serve purpose.
Lisa:Yeah. It serves purpose. And then Google. I Google I Google a lot. I listen to a lot of podcasts, A lot of business podcasts.
Lisa:What podcasts do you listen to? There's one right now that I'm listening to. It is called, I'm gonna forget the name of it, but it specifically relates to direct to consumer online businesses. Okay. And it's super helpful and it's such a cool niche because now they just interview people who've had these like, you know, brands that have exploded, these direct to consumer brands.
Lisa:I'm gonna look it up before you leave.
Audrie:Yes. I was gonna say there's a segment in our show that is we I call it 3 for me or 3 from me.
Lisa:Uh-huh.
Audrie:And so it's like 3 linkable, tangible things that I can give to our listeners. Okay. Because I love, like, I love listening to podcasts and watching shows, because another reason I started this podcast is I'm like, okay, I know but tell me what to do. Like, tell me put me in coach but tell me what to do. I know.
Audrie:And so I wanna share 3 things. So if a podcast is 1, I want them to be able to hear that. Yes. And then, of course, Gloetrition. We're gonna share that.
Audrie:Yeah. And then what's something else that you feel that you would wanna share that they can click on, but and it it can even be like a recipe or a because I know you share like you said, it's from the inside out. So if there's anything like that that you would share with somebody
Lisa:I'm gonna think on that. I'm gonna get you to think
Audrie:about it.
Lisa:I'm just I'm thinking about, like because I'm I'm like you. You know, I listen to podcasts. I'm like, okay. Get to the meat of it. But how did you get to, you know, a 100,000 subscribers?
Lisa:Like, did you how did you do it? Like, what's the secret sauce? How much did you spend on marketing?
Audrie:Honey, you know what they say? Like, it aggravates me. Be so you need you made a product because you wanted to make it they'll say, be consistent. We know. We know we have to be to be consistent.
Audrie:Right. I'm like, I was so tired of hearing it. So I'm like, get this app, use this design, have this, you guys because you're not you
Lisa:didn't take
Audrie:me away. No. So I
Lisa:will tell you this. Learn Canva. Yes. If you don't know Photoshop, don't try to learn it. Learn Canva.
Lisa:I I have saved so much money, because it's very expensive. Graphics, graphic design, packaging design, all of that. I've done all of it. Yes. So, I would say learn Canva.
Lisa:I would say, for a direct to consumer business, obviously, you need to know Shopify. You should be on the Shopify platform. If you're not, then you need to switch to Shopify. Learn it. Gosh.
Lisa:And take care of health. Dashboards, I've learned.
Audrie:Yeah. You know? I think health is what I'm working on this year. I've worked out in the past few weeks than I ever had in my whole life. And then, like Yeah.
Audrie:Speaking with you and learning these things. I mean, how do you integrate that in a busy schedule? And how does this so that's where, that's what I'm seeking the truth to. If you're on a drive to grow a business,
Lisa:you
Audrie:know, we talk about seasoned. How do we put our health first?
Lisa:You just you just do it. You just have to do it and you have to learn how to integrate those things into your life. Like wait in the morning and I have it. I just bought so every year either for my birthday or for Christmas I'll try to buy myself something like a little nice. And so this year I bought myself a red light.
Lisa:Okay. I like It's it's like a big one that you sit in front of. I can sit like this and get the red light. Okay. And so I try to do that in the morning.
Audrie:The year before you bought a Peloton. Remember Yeah. It was
Lisa:it was that SoulCycle bike Okay. Yes. A couple years ago Yes. That I never use. So
Audrie:But you took you're taking sets. Yeah. I'm one of those that pay for the gym membership that don't go. Oh my god.
Lisa:I just mine just expired. Thank god. It was like $250 a year.
Audrie:No. It's so it's like And I never used it. I'm I'm I'm trying
Lisa:to let mine expire. At home workouts, you know, Stay Fit, Britt.
Audrie:Do you follow her? I don't know if I Britney Everett? Oh, yes.
Lisa:Yeah. She is precious and her workouts will kick your ass and you can do them from home. Okay. And I think it's like $40 a month.
Audrie:Oh, yeah. Like subscribe? To subscribe? Yeah.
Lisa:Yeah. It's just it's so much better. So I like doing something like that because I can do it on my own time frame. I don't have to I can, like, work out in my pajamas. Yes.
Lisa:That I like. Like wake up in the morning, have my coffee, work out in my pajamas, sit in front of my red light, and then start my day. You know? I don't know. I like easy things.
Lisa:And and then it's just a general, you know, what you're eating and what you're consuming and, you know, there's just all those, you're just like, Audrey, do better. I do organic. I will say that. Okay. That you do yourself no favors if you are eating traditionally farmed fruits and vegetables.
Lisa:Okay. The glyphosate that they spray. Oh, yes. It is outrageous that that's allowed in our country, but it is. And, and the problem is that even with a lot of organic fruits and vegetables, if they're grown next to a commercial crop and the commercial crop is spraying, you know.
Lisa:So so now I'm like a psycho. I'm like, okay. I'm gonna buy these tomatoes because they were grown in a greenhouse with no pesticides. But no pesticides on it. No no pesticides of anything.
Audrie:But that guy, you're fabulous and healthy and I don't know. That's why I'm
Lisa:a little psychotic. But but I do think that there is We all have hints of it. To it, you know. There's it's it's important. The quality of the food that you put into your body is important.
Lisa:And I, for 1 and this is not about politics at all, but I am very excited to see what RFK Jr can do for our food supply. Like him or not like him, think he's a kook, think he's amazing, like, I don't care. I think having someone who has eyes on that who can hopefully make some changes for
Audrie:our kids. Yes. I was gonna say changes is a big deal. Who whatever. It doesn't matter.
Audrie:The change. Like, a change and if there's something Yeah. Like, stewing to happen.
Lisa:A positive change. Yes. A 100% agree. Stop poisoning our kids. Stop poisoning me.
Lisa:Well Stop stop ruining my metabolic health and keeping me fat and I'm being angry and and, you know
Audrie:I don't understand what like yeah.
Lisa:I don't under I know everybody It all comes back to your food. It all tied back to your food and your eating habits and it just it just is.
Audrie:That country girl raised a cleaner plate, mashed potatoes. I'm like, how do we get out of this Listen.
Lisa:You know, this There's nothing wrong with mashed potatoes, but are you using, like, grass fed butter in those mashed potatoes? Are you using, like, organic grass fed half?
Audrie:That's my husband. See? I'm like, he's why do I have this list? Yeah. So what else is on the horizon?
Audrie:We talked about you. You did take a step out. You bought a company and sold the company.
Lisa:I I did. And let me tell you that that is one thing. I'm glad you brought that up because that's one thing that I do wanna say. So I bought a med spa, and I bought it thinking that it would be an additional revenue stream. And I bought it because I felt like it kinda went with Gloetrition.
Lisa:Like, it lived in the same space Uh-huh. In the same world. And I thought it would just kind of be mailbox money and I wouldn't have to that was the biggest joke I ever told myself. It was don't ever buy a business that you think is gonna be just hands off. Yes.
Lisa:That was stupid. Like, I don't know why it didn't.
Audrie:Well, because I think that we're I think we know that when we were talking about, like, set it and forget it in your voice and all of that, nobody works like we were. Yeah. I think that's what makes us a little bit different, you know? I mean, I there are days I'm like, oh, I just wanna go work for someone. I'm done.
Audrie:Yeah. I'm done trying to be whatever. There are days that I'm like that, but I'm very proud of we are different. And I'm I wanna find what that is, but I think how we wanna run things, you know, it needs hands on. Yeah.
Lisa:Is it they It well and I think that my problem was it Gloetrition, after 11 years, I mean, it was starting to feel stagnant. And we were I mean, there's like a bigger conversation about, you know, investors and things and, you know, the right time to raise money and there's a window and if you miss that window, it's not good and you got to wait for another window. And so there was a lot of that happening And I thought, well, I should have another revenue stream. I should have a backup plan. Yes.
Lisa:And in theory, there's nothing wrong with that, with thinking you should have a backup plan. But in actuality, it's basically what you're doing is you are making a plan to take your focus from your main thing and put it on something else. And so that was a big learning moment for me. And, anyway, I ended up selling the spa the year later because I was like, this is.
Audrie:What we hear too is like, oh, you want multiple revenue streams and
Lisa:Yeah.
Audrie:And I think I agree with you. I thought that was so amazing and it aligned, but you're right. I mean, I think that's such great advice of, like, it's okay to have one thing and be really great at it.
Lisa:I think that if my role had changed with Gloetrician, if I if if we had hired a CEO Mhmm. And my role was was just in product develop we're just, you know, being the face of the brand, then maybe I could have been able to do that and do that well. But but when you're wearing all the hats and you're doing all the things and the buck stops with you. Anyway, it was it's it was a very interesting and expensive lesson to learn. So don't do that.
Lisa:Don't do that. Don't do that.
Audrie:But I I love that you are so positive about it and lesson learned. I think it's one of those things that's like, if we could go back. Right?
Lisa:Yeah. But yeah. But I'll tell you, it did it did teach me some things and it did harden me a little bit and make me a little bit better of a CEO for my main baby, which is Gloetrician.
Audrie:Mhmm.
Lisa:It made me better at that job. Just going through that made me better. So, so, you know, there's that and there's always something you can take from it. But, yeah, you just can't take your eye off the wall.
Audrie:So for 2025, what does that look like for you?
Lisa:So for business and then we'll talk about personal. So for 2025 with the business, you know, we are we are experiencing steady growth. It's You
Audrie:were at LTK Conference this year. Yes. How was that? That was fun. That that was Yeah.
Audrie:Wow.
Lisa:That was so good. Thank you.
Audrie:Tell me about your thoughts on that.
Lisa:That is such an interesting, it's such an interesting company that they built Uh-huh. That Amber has built. It's good. And, Baxter is her husband.
Audrie:And you had success at the conference, met a lot of people.
Lisa:Well, they included Glatrition in their discovery suite, which I thought was so kind of them, you know, we're still considered a relatively small brand. And so to be in there with, with some of the bigger brands like Nike and, you know, whoever else they had in there was kind of fun. But, yeah, that whole world is very interesting. And I'll tell you, it it kind of it's an interesting thing to understand too as a brand owner, a brand founder, that you do have to dip your toe a little bit in that world, that that, influencer creator world a little bit because all it does is help your brand. So and this is this is interesting, then somebody will get something from this.
Lisa:But, early on, you know, I was only posting on my Instagram page about Gloetrition. Mhmm. And I had very little growth and very little interaction, and we had the Gloetrition brand page as well. When I started posting more about me and my life and like, you know, I love I love finding like, affordable fashion and I started
Audrie:Oh, I love everything.
Lisa:Yes. It it went like this. Uh-huh. And what that did for Gloetrition was the same thing. And so it was funny because my investors who I who had something to say about that about, well, I don't understand why you're posting about this when you should be posting about Gloetrition.
Lisa:I'm like, let me tell you That's why. Yes. This is why. When you grow yourself as as a brand, it has an automatic ripple effect for your for your business. So, so that's been interesting.
Lisa:That's been in the last this last year I've really leaned into that.
Audrie:It's trust marketing. It's resource you're being a resource. And that's what we work with creators and influencers and brands, both sides. And I think that's where it's so important as a brand and if you are working with creators is to find those that are passionately educated about the product, because we all can Yeah. We all can sell.
Audrie:Right? But when I watch you and when I talk about talk about it because I watch you on a I know that you eat healthy. I know that you work out. I know that you're active. I know that you, you know, drink blood Tricia, and I love your style.
Audrie:So to me, I'm looking at you as like, okay. How does she manage all of this? That's why I wanna talk to you, and that's why the audiences are purchasing. And, people want to invest their dollars into something that they can, you know, kind of believe in and they know More of like
Lisa:a healthy aging lifestyle Yes. Is what you'll find on my personal page, and GloTrician is such a big piece of that. But also so is healthy eating and, you know, education around things like glyphosate and, you know, obesogens and things like that and being able to talk about that. And and knowing that, like, with your style, you know, listen. You you gotta switch it up.
Lisa:Like, as you get older, you got you can't, like, get in a rut with your style. You can still be cute at in your fifties.
Audrie:Yes. I love that. And I will say I love social media for that I have the education of because I follow I think I mentioned earlier, I follow follow people younger than me and I follow people older than me, same age. And so my thing is it's like I'm learning about perimenopause. I'm learning about these things because I think I'm You're going in, but Erica, I know.
Audrie:I'm my hair loss, I'm getting all these things, but I'm learning like, okay, I am normal. Okay. She takes this. When does she take this? Okay.
Audrie:She takes hers in the morning and then she's eating this. Okay. That's what I'm gonna do. Because you're my friend online that I'm like, okay. And then I'm pulling from this friend.
Audrie:And I I definitely think there is healthy mental state when you're on social media and think you have to have a not want what other people have, but I think you need to have a mental state You need to be inspired by. Be inspired by and be educated by. And if it's
Lisa:the thing that triggers you and makes you unhappy and makes you start feeling those, like, jealous or whatever, you just unfollow. Unfollow. Follow. Don't do that.
Audrie:Don't do that.
Lisa:It should be social media should be a place for inspiration. Yes. It should be a place for ideas for, you know, like, I mean, how many people do you have in your Instagram that you're sending things to every time you, you know, constantly sending so many things that I see that are
Audrie:Yes. I love it. And I I think I am I'm mentally strong when it comes to social media because my business and if I see something that does, I just that possibly could bother me. I don't really know what has ever I mean, maybe if, like, a friend told me they were gonna come over and they didn't and they actually went somewhere they didn't say,
Lisa:I don't know. I just don't know.
Audrie:Yeah. Yeah. But I I think that there's some, you know, mental strength that you have to have, you know, on social media or what have you, but I just love the education of different ages that people can bring. Because even with younger fashion and, you know Mhmm. Or younger health or and all of that, it's great to see.
Audrie:But I I agree. I think that, that it's a you know, Gloetration is a lifestyle brand. You're a lifestyle that Thank you.
Lisa:You know, it's turning into that. You know, we we were definitely, like, beauty wellness, and now we're branching out to be a little bit more about casting a wider net in the nutraceutical space is what we're doing. So, and mood was the first one to do that. Mood is is, all about, you know, perimenopause and hormonal health and menopause and, emotional balance and all that. So you'll see more of that from us as a brand as we continue to just, like, cast that wider net, like I said, and address other healthy aging aspects.
Audrie:I love it. I love it. And it's fun. And it and you have such strong women around you. So personal life, you said you were divorced?
Audrie:Yes. What are you like, are you dating? Are you My god.
Lisa:Just I am not. And I have a I have a specific reason why. And it took me a minute to figure it out. I am okay. My gosh.
Lisa:How much more time do we have?
Audrie:I was gonna say, yeah. I love this. We don't have to go into everything. No. No.
Audrie:It's just I think this
Lisa:is important. It's important because I think someone will hear this and it'll resonate with them. You know, I in my first marriage to Brian who the boy's dad, we were so young when we got married. And we did everything first together. Like he got his first teaching job and I got my first TV job and we had kids together.
Lisa:We bought our first house together and we and it was this, like, real partnership. When we divorced and and I was in other relationships after that, for whatever reason, they became much more controlling with money. Uh-huh. And it wasn't like a like a financial partnership anymore. It was a little bit more like me leaning on them for financial help.
Lisa:Uh-huh. And then as I started the business, as I started Gloetrition, it was very much that. Like, I was with Scott at the time and and he was he was paying for things. And I was working the business. I mean, he owns a chunk of the business.
Lisa:But, I think the reason I'm not is because I am so dead set on getting this thing over the finish line. Mhmm. And and I'm not sure what that looks like. I don't know if that looks like a complete exit, like selling the company or or what that looks like. But where wherever that finish line is, I'm a get there
Audrie:Yes.
Lisa:Before I bring someone else into my life. Only because I don't ever wanna be in that situation again where I backslide and become comfortable because someone else is taking care of me. I never ever want to do that again. It's it's such an important lesson for women to understand and to know. Like, always be self sufficient.
Lisa:Always be able to take care of yourself. And even if you are with somebody who who, you know, does very well, like keep your independence that way, that was a big lesson for me because I lost mine and kind of crawled out of it, you know. And so that's why. That was a long answer. No.
Lisa:That's really why. I'm like, I don't want to meet somebody who is I just don't wanna be in a situation where I become comfortable and backslide again. I wanna just stay focused on the business and, you know, and then it's always in those times, you know, where where I like I think I have a plan and then, like, somebody comes to
Audrie:the conclusion. My son said that he was dating someone. He's like, this was not in my plan. I said, son, relationships are never in the plan. Yeah.
Audrie:But like I was telling you before we got started, I think we were, you know, in the eighties where it's like being independent woman and do these things. Yeah. I think that there's also I I struggle with kind of being, you know, too independent and Yeah. You know, to where I've heard, like, you're just so independent. You have to direct somebody.
Audrie:And do
Lisa:you know what's so interesting? So do you remember, think then? Actually, it's still on the market, those little bars. It's just called it's just called think now.
Audrie:Okay.
Lisa:Bars. But the woman who started Think then is she's so interesting. She's such a powerhouse. And she ended up sell she was a model. And she would make these homemade protein bars and take them to the shoots and share them with the models and everything.
Lisa:And everyone loved them. And she ended up starting this company and getting her her bars into Trader Joe's and and then it was just to the moon from there. She was so fascinating and I it was such a pleasure to get to meet her and talk with her. And she ended up selling the company for $200,000,000 and change. You know?
Lisa:Yeah. And, and the question I had for her was, like, what now? Like, what do you do now that's just like such a high peak to get to? And she said, I'm gonna spend some time learning how to be a woman again. And I was like and at the time I'm like, I think that now and I'm like, oh,
Audrie:I get it. That hits some.
Lisa:It does because you you you lose a little bit of femininity. You do. The more the stronger you become and the more independent you become, the more femininity can be lost.
Audrie:I relate to that so much.
Lisa:Yeah. And I relate to it now. I, when she said it, I was, well, when she said it, I was with somebody who was, you know, controlling me with money. And so I didn't really get what she was talking about. I get it now.
Lisa:And she's right. There's some things, especially in business. Business hardens you.
Audrie:It does. And it's well and I Unfortunate, but With being women too, it's we we kind of walk into when we have our kids. So we walk in, we were talking about kids. We walk in, we get it done. We have to be here.
Audrie:We hear. Just walk in, get it done. And then the same thing with business. Walk in, get it done. And there's pieces of us that get a little bit strong Yeah.
Audrie:Than that we thought really yeah. You'd get a little sharp. Yeah. Yeah. Wow.
Lisa:That was good. It it is good. And it's great. And there's there's so many good things that come from that, But but there is, there is a piece of femininity that that Yeah. That kinda dies in the process.
Lisa:So I I'm I try to preserve that as best I can, but it's it's hard. You know, I I went through this whole phase when I first started the business where I would send emails to, like, a manufacturer or someone, and I would do, like, smiley faces at the end of the emails. Because I because I'd be asking for something and I try to be, like, strong and ask for it, but then I'd end it with a smiley face. Like, don't be mad at me. Like, please don't be mad at me.
Lisa:Like, I'm just I'm nice. I'm I'm just a girl and I'm just
Audrie:And, yeah. Thank God I stopped doing that. But I was gonna say I'm gonna say one quick story and I will not take any more of your time because this is so good. I don't wanna end this on that quote. But, I was there a season within my photography company, how we first met, you emailed me on a Saturday morning or was it a Sunday morning?
Audrie:I the the first time that we had our communication Did I have
Lisa:a smiley face? No.
Audrie:You did not have a smiley face, but I technically you know, I was in the stage of, like, don't work on the weekend.
Lisa:Oh, well, you're a girl too. So mostly the smiley faces were to the men, the me men. Okay. Yeah. And the me, I'm sure you that I hated dealing with.
Lisa:Yeah.
Audrie:But you emailed me and it was, like, 6:30 AM or something and I was, like I saw the email come across because, you know, I'm not supposed to be working on the weekends because because balance and be available to my family and all the things. I mean all the time. I knew I wanted to work with you because anyone that was willing to email me and thought of me at 6 AM on a weekend, I was like, I'm responding to this. I don't give a shit. Because you know what I mean?
Audrie:Like, if somebody needed to email me, I was like, she's either on a plane. I don't know. I knew something was happening. You may have said that too, like, hi on the plane and or something. And you were trying to find out service information for, photography.
Audrie:And I was like, oh, I'm replying to this on a Saturday because
Lisa:I love it.
Audrie:Who would email me that early?
Lisa:Yeah.
Audrie:You know, that's not meaning business. And so I thought that was so so neat to me because I was flattered, that you had reached out and I love everybody that, you know
Lisa:We've known each other a long time.
Audrie:Yeah. We have. Yeah. That's a bit. Yeah.
Audrie:And I I am so I'm so proud
Lisa:of you with what you've done with your business too.
Audrie:Well, it's listening to people like you and having the opportunity to see what you're looking for and the hard work that you put in. I mean, you had so
Lisa:You have filled such an interesting niche too for the creator world.
Audrie:Uh-huh.
Lisa:Yes. It's very cool what you're doing.
Audrie:It's it's a lot of fun. It's I mean Well,
Lisa:it was so necessary. Like I know enough about that world. You know, some of my good friends are are influencers, bigger influencers, and I know what goes into that business that they create. And listen, just when you see these girls on Instagram and they're like showing you a cute outfit and you're like, just understand that girl is probably a very savvy business owner. They are.
Lisa:They hustle. These girls hustle. When we were at the LTK conference, the one thing they said that would that blew my mind is she said something like 2 did she say 2,000 of the of the girls were LTK millionaires? Millionaires.
Audrie:Yeah. Yeah. Yeah. I mean, the clients that we work with, I think that somebody made a a passive this this gentleman made a passive joke of, like, with his, you know, very stressful job, he looked at me and we were at dinner, and he looked at me and my guests and said, well, I just I'm just ready to quit my job and do what y'all do. You know, good luck.
Audrie:We were we both like Yeah. To and you you think this is oh.
Lisa:Yeah. Just because it's pretty and looks nice doesn't mean blood, sweat, and tears don't go into it.
Audrie:Yeah. Truly. And like I mean And it's the trust factor, what you bring and, like, when you were talking about your product, they're so beneficial in educating different people, different audiences, different ages, and people creators that are doing it right, that are are doing it right. I mean, everybody needs to make it a big fit as hell.
Lisa:Doing it right, though, you can tell, like Yes. And I I'm gonna say this about Courtney because I I think she doesn't get enough credit for this.
Audrie:Courtney Kerr at current I love her.
Lisa:Yes. She runs a tight ship and she runs a good business. And that is a girl who never once has a man taking care of her. Mhmm. Like, as in paid for all her shit.
Lisa:Yep. She pays her own way. She took that platform that she was given from a reality show
Audrie:Mhmm.
Lisa:Or the opportunity that she jumped on. Right? Uh-huh. And she took that and she built on it. Mhmm.
Lisa:So many of the reality show people just don't do that, but she did because she's savvy and she's smart and she's a freaking hard worker. And it kills me because like now it kills me what people say sometimes because now she's, you know, she's with Kyle and they have like this beautiful life and Kyle does very well and people will wrongfully make the assumption that, you know, that he provides this great life for her. And it's like, oh, oh, you don't know that she's such a boss and, you know, and a a drain error in her own right. She'll sorry. Kill me for saying that.
Audrie:But why she yeah. She's gonna yeah. But and, the reason why I love her is she is very business. She is straightforward, knows what she wants. Right?
Audrie:The kindest
Lisa:Yeah. She's the kindest.
Audrie:Look, she's straight in the eye, so kind to absolutely anyone that's in her presence because I'm not of her stature. I'm not you know, I'm building up to it. I love that I know you and got to meet her through you, But she treats everyone that she comes that comes in her presence. Yeah. You know, just so grateful
Lisa:to be and grateful. That's because she's been there, done that. She started from nothing. She worked her ass off. She Yes.
Lisa:You know, she's she's like a go getter. Yeah. So I think she sees that in other people too and has a lot of respect for that. Yes. Yeah.
Lisa:I won't speak for her anymore.
Audrie:I know. No.
Lisa:I just wanna make that point because I think that it's so easy to look at the creator world and you see what these girls are doing. They're like, oh, oh, you're taking a selfie and, oh, you're
Audrie:but Their impact is huge. There's a massive business behind that. Yes. There is. There is.
Audrie:Yeah. Well, I can't face you. So fun. I love that we got to dabble in real life. I think that's so important is to see the grit in the real life and then
Lisa:Yeah.
Audrie:That we are people and that we're women and then then we own businesses that are successful and that they're doing big things and how many people you're supporting while doing it. Yeah. I think it's badass that we make an income and and are feeding out to other people. Like, you were talking about your marketing team. Yeah.
Audrie:We give we give Yeah. To so many. And I think that's so neat
Lisa:that we created that. Comes to them like, okay. This idea that started in my head with lunch with a girlfriend over a crystal light packet Yeah. And has turned into this size of a business that, you know, can employ people and We're so makes me happy.
Audrie:We're so ready to get to the next level and are, like, you know, have high expectations of ourselves. But then when we look back, it's like, damn.
Lisa:Yeah. That's a good that's a good piece of advice though is like you have to enjoy the little wins and you have to allow yourself to just sit and go, you know what? I'm
Audrie:kind of a badass. I'm kind of a badass.
Lisa:Yeah. You really do.
Audrie:Yeah. And you are a badass. Thank you so much. Thank you for being here. Well, I always feel like I end the show, like this,
Lisa:so you can just laugh
Audrie:at me because you're like the, you know, TV personality. Okay. But I always say capture, brand, and engage, and let's do big things. I love that.
Lisa:Capture, brand, and engage, and let's do big things. Love it.
Audrie:That is so good. Yep. Thanks.
Lisa:Probably not come up with that?
Audrie:I did. Of course you do. I did. Maybe maybe I was drunk. Maybe.
Audrie:Yeah.
Lisa:Some of my best shit happens when I've breastfed.
Audrie:Same. You gave me a martini? I know. I'm gonna take care of it. Is that Yeah.
Audrie:That it's gluten free? Isn't vodka? Yeah. Some of them. Not all?
Audrie:Not all.
Lisa:Couple. If it's wheat vodka
Audrie:It's not. But I think I'd drink
Lisa:gluten free vodka. Do you drink Grey Goose?
Audrie:Grey Goose, herbicide. You're good. Yeah. Yeah. Okay.
Audrie:The fact that we
Lisa:know that is sign of true alcoholism.