Learn to Podcast

Are you ready to uncover your podcasting purpose and create impactful content? Join host Scott Wyden Kivowitz on this episode of Learn to Podcast as he dives into the importance of delivering your "why" when it comes to podcasting. Discover how understanding your purpose, setting goals, and identifying your target audience can help you create a successful podcast that makes a difference. 

  • (00:00) - 0002
  • (00:52) - Identifying your purpose and goals
  • (01:25) - Understanding your target audience
  • (01:43) - Defining success in podcasting
  • (02:46) - Your target audience should be clear and concise.

In this episode, Scott explores the following questions:
  • What is your purpose for creating a podcast?
  • What do you hope to achieve?
  • Who is your target audience? 
  • How do you define success? 
You can develop your podcast goals and content strategy by answering these questions to engage and inspire your listeners. 

"Remember, success in podcasting is defined by you. It's about achieving your own goals and making a positive impact on your listeners." 

So, take some time to reflect on your "why" and start creating content that you are passionate about. 

Key Lessons
  • Uncover your "why" for podcasting to stay motivated and purpose-driven.
  • Define your goals using an intelligent framework.
  • Identify your target audience and tailor your content to their interests and needs.
  • Measure success based on your own objectives, such as audience growth or monetization.
  • Use podcasting as a powerful tool to share your unique story and make a difference.
Subscribe to Learn to Podcast and never miss an episode as Scott Wyden Kivowitz shares expert tips and strategies for building and growing your podcast. Start your podcasting journey today and create content that resonates with your listeners. Don't wait – launch your podcast and make a difference!

We're all about creativity, innovation, and a touch of playfulness here at Learn to Podcast. We love building this amazing community of ours and we've been brainstorming some fun nicknames to call our fantastic listeners. And yes, it's official, you're not just listeners, you're part of the crew!

Greetings Podfinders (short for Podcast Pathfinders) Thanks for tuning into Learn to Podcast as we lead the way through the podcasting wilderness. 

Learn to Podcast does not currently have a sponsor, or service, to earn money from the show. But we cannot build our show without three incredible tools. That’s why in lieu of sponsorship we want to share those incredible tools with you.
These products and services are what make Learn to Podcast possible. Click on our affiliate links to learn more about them, and if you sign up, we make a small commission.

Creators and Guests

Host
Scott Wyden Kivowitz
Scott Wyden Kivowitz is a multifaceted creative, a podcast host, and a celebrated professional photographer from New Jersey. He’s also a dedicated educator, teaching in-person workshops, webinars, and online courses. As an author, Scott has shared invaluable insights through his books on photography and the industry. Scott captivates listeners with his warm personality on his podcasts, making complex concepts accessible to all. He fosters a sense of community through diverse topics, from cutting-edge photography techniques to creative business challenges.

What is Learn to Podcast?

Welcome to Learn to Podcast, your comprehensive guide to creating, launching, and growing a podcast. Whether you're a complete novice or a seasoned podcaster looking to take your show to the next level, this podcast has something for everyone.

In this informative and engaging podcast, we'll cover everything you need to know about podcasting, from discovering your podcasting why and crafting your podcast idea to mastering the technical aspects of recording, editing, and publishing your episodes.

Along the way, we'll provide practical tips and strategies for promoting your podcast, growing your audience, and monetizing your success. We'll also discuss the importance of staying consistent, overcoming challenges, and continuously improving your podcast.

Join us on this exciting journey into the world of podcasting and learn how to create a successful show that resonates with your audience and makes an impact.

===

[00:00:00] ​

[00:00:00] Scott Wyden Kivowitz: Welcome back to learn to podcast the show that will teach you everything you need to know to create, grow, and monetize a successful podcast. I'm your host, Scott Wyden Kivowitz. In this episode, we're going to talk about the importance of delivering your why when it comes to podcasting. What is your purpose for creating a podcast? What do you hope to achieve once you understand your, why? You should start to develop your podcast goals and target audience.

[00:00:52] Identifying your purpose and goals
---

[00:00:52] Scott Wyden Kivowitz: Your purpose is your reason for creating a podcast. It's your driving force. It's what will [00:01:00] keep you motivated when things get tough.

[00:01:03] Scott Wyden Kivowitz: Your goals are what you hope to achieve with your podcast. Do you want to educate your podcast? Entertain them? Inspire them? Build a community? Once, you know your purpose and your goals, you can start to develop a plan for achieving them. Now, how do we understand the target audience?

[00:01:25] Understanding your target audience
---

[00:01:25] Scott Wyden Kivowitz: Who are you creating your podcast for? Who are your ideal listeners? When you understand your target audience, you can tailor your content to their interests and needs. This will help you attract more listeners and build a stronger relationship with them.

[00:01:43] Defining success in podcasting
---

[00:01:43] Scott Wyden Kivowitz: Now you need to define success. What does success mean to you? Is it having a large audience? Is it making money from your podcast? It is important to define your success for yourself. So you can measure your progress and stay [00:02:00] motivated. So here are some questions to help you discover your "why" for podcasting. What am I passionate about? What do I want to share with the world? What impact do I want to have on my listeners? And, what do I want to achieve with my podcast? Once you have a good understanding of your "why" you can start to develop your podcast goals and target audience. Your goals should be specific, measurable, actionable, relevant and time focused. For example, instead of saying, I want to be a better successful podcaster, you could say, I want to increase my podcast monthly listenership by 10% in the next three months.

[00:02:46] Your target audience should be clear and concise.
---

[00:02:46] Scott Wyden Kivowitz: Your target audience should be clear and concise. Who are you creating your podcast for? What are their interests? What are their needs?

[00:02:59] Scott Wyden Kivowitz: Once, you know, [00:03:00] your goals and your target audience, you can start to create content that is relevant and appealing to them. Remember success in podcasting is defined by you. It's about achieving your own goals and making a positive impact on your listeners.

[00:03:16] Scott Wyden Kivowitz: So take some time to reflect on your "why" and what you want to achieve with your podcast, then develop your goals and target audience accordingly. I believe that everyone has a unique story to share and podcasting is a great way to share your story with the world and make a difference. I encourage you to discover your "why" for podcasting and start creating content that you are passionate about. Thank you for listening. And I look forward to joining you on this journey to podcasting success.