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/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
00:00:00:00 - 00:00:34:17
Unknown
One of the biggest mistakes I see realtors make is they're not engaging. They're treating social media like a one way street. It should be a conversation between people. And that's the biggest mistake. I mean, like, they're free, like tag interact with people's stories and polls. Social media is so real now that it's the best way I can think about is walking past them on the street and not saying hi back.
00:00:34:19 - 00:00:57:10
Unknown
Hello and welcome to Forward Slash Real Estate, the podcast for real estate and technology. I say this every time we've got an awesome guest today and a recurring guest, Beau, Nora Snyder. So, Nora, why don't you introduce yourself, and we're going to be talking. Actually, maybe before I let you let you go, we're going to be talking about social media.
00:00:57:10 - 00:01:16:22
Unknown
And just like the nuts and bolts of, like, how to post, when to post what Jill's like, how does this fit into your marketing mix? So if you are thinking about getting into, social media, this is definitely going to be the podcast for you. Or if you want to dial up your social media, this is the podcast for you.
00:01:16:22 - 00:01:40:09
Unknown
So anyway, there you go. Awesome. So I'm Nora Schneider, I'm a 21 year old realtor, and this is my second episode with the Forward Slash Real Estate podcast I filmed on a little less than a year ago. It's awesome to be back. I blend social media with my real estate, and I do it very seamlessly. And I'd love to teach you guys my ways as well as I am now real Geeks video educational partner.
00:01:40:14 - 00:02:07:02
Unknown
And that's not coming from a script that's real life. What I'm teaching you, and you should definitely check that out as well. Yeah. Give them your Instagram right now. Yeah. So my personal Instagram is it's personal and business. So my Instagram is Nora Schneider at my full name. And it's two hours at the end. The other place to go check out is the real Geeks Instagram, which if you just go into Instagram and type in Real Geeks, you'll find it.
00:02:07:02 - 00:02:26:00
Unknown
And we're going to actually talk about some of the posts that like cross Link here. This is like on our list of things to talk about. But I love these posts. We as one, you do an awesome job talking about how you're actually using our technology. In your in your day to day, but you are just excellent at producing these things and like, have really raised the bar.
00:02:26:00 - 00:02:47:09
Unknown
So thank you. Yeah. Like let's, let's just get into the nuts and bolts here. Like right into it. So I guess first of all why social media. Like why out of all of the things you could do to grow your real estate business, why social media? Social media? Because, that's the easiest tool and it's a free tool.
00:02:47:09 - 00:03:07:11
Unknown
And, you can connect with so many people, while you're sleeping. And again, I always emphasize this. It is a free tool most of the time. And so you're getting business and you're connecting and building relationships all for free. And it's a vast amount of people. You're growing your audience honestly every day and every time you post.
00:03:07:11 - 00:03:31:11
Unknown
So why wouldn't you utilize it instead of falling behind? Yes. Okay. So what I guess one of the questions I really want to know is like, what percentage of your business right now is coming from your social media, efforts? That's kind of complicated. So I would say right now, I just hit my year mark as being a realtor about two months ago.
00:03:31:13 - 00:03:53:01
Unknown
And I would say 0% of my business has come actually from social media. However, social media has really helped build the relationship and ships. I have clients that I don't know based on referral. And what I mean by that is, for example, the other day we got a phone call lead, on my team. I picked it up, converted it into a buyer.
00:03:53:03 - 00:04:09:02
Unknown
Well, I built a ton of rapport with this buyer out of town, and we did a virtual showing on that showing because we built a ton of rapport. He said, hey, I googled you, Nora, and I knew you were going to be my realtor. And the reason that I knew was because I looked up North Schneider, Rochester, New York, that's my area.
00:04:09:04 - 00:04:27:10
Unknown
And I saw, an immense amount of, content about you. I saw your day in my life. Looks like you're constantly doing real estate and consistent. I saw that you love your community. It's making me excited to move in your area as an out of town buyer. And he loved my personality, so he saw all three that.
00:04:27:10 - 00:04:48:00
Unknown
I'm always preaching about personal, business, community, and that helped him build more rapport with me than I could have done in that short amount of time. Yeah, no, I think that's a really good point, which is and and even I think a lot of that, it probably gets amplified on like a big business scale because then you're, you're, you're always looking for like the ROI on the metrics and stuff like that.
00:04:48:00 - 00:05:12:12
Unknown
And it's like you, you don't really get to see those times when people touched an asset and then later converted. And that was the thing that, like, shifted their opinion. Like it might not have been the thing that drove the awareness, but it was the thing that, like, made them, you know, feel a certain way. Right? So I like that when you think about how social media fits into your larger strategic picture, like what?
00:05:12:12 - 00:05:29:21
Unknown
Where does this play, what I hope to gain from doing, putting all of this energy into my social media is that I don't think my end field goals for it to be a lead generator. I don't expect all my business to come from it. That would be great. That would be beautiful. I don't think that we're there yet.
00:05:29:21 - 00:06:00:12
Unknown
And that's what I said in October when we filmed as well. But taking the example that I just gave, I'm really hoping that it builds, authenticity and relationships with people. You see that I'm a real person in this real community, showing up every day and working, that matters a ton. If I looked up my name and nothing showed up or only hair stylist showed up, obviously I'm not making a big enough difference in my community.
00:06:00:14 - 00:06:20:06
Unknown
Why hire me? So I think that social media, I want to use it as a way to legitimize myself, as well as show that I'm an authentic, real person. Have you thought about I'm going off script here? Have you thought about like like how much time you put into your personal brand like, and, and did you think about it in relation to other realtors around you?
00:06:20:10 - 00:06:40:01
Unknown
Yes. And yeah. So I put a lot of thought into my personal brand. I want to come across as genuine and approachable. That's very important to me. A lot of the time you'll look at people's accounts and you can't really get a feel for their personality. And that's very important to me to come off, on social media exactly as I am in person.
00:06:40:05 - 00:07:03:20
Unknown
So there's no surprises in who you're working with. When I first started, I looked at a lot of realtor social medias, and I found that what I saw on social media wasn't exactly how they were when I met them in person at conferences or local networking events. And so I wanted to be the outlier. There and come across in person exactly how I come across on social media.
00:07:03:22 - 00:07:26:22
Unknown
That makes a lot of sense. What about do you think about the viewer of the content and what they care about? Right. So like I think and let me, let me, explain what I'm thinking about this. Like I think that there's sort of a trope of, of realtors that are like, I'm so successful, I'm in the top, you know, 1%.
00:07:26:22 - 00:07:45:23
Unknown
I sell all these homes and it's sort of like, that's great if you're talking to other realtors. But I don't know if that lands for the person that is thinking about one of the largest transactions they're ever going to do in their lives. Yeah, I definitely think about that all the time. You can get really into the whole bragging wars with other realtors.
00:07:45:23 - 00:08:19:12
Unknown
And as you start to climb that ladder, of all the million dollar deals you've done, you're leaving a huge chunk of your market in the past. Not everybody is buying $1 billion home, and you don't want to forget about that large part of your market. I think also, when you start playing this bragging war, what you do is you forget to film those behind the scenes videos, which I am absolutely obsessed with, those day in my life, those market trend tips, you start forgetting to do the small stuff, and that small stuff is going to show just how you show up for your clients and for your sellers or buyers.
00:08:19:14 - 00:08:46:15
Unknown
You're giving behind the scenes of what you're doing every day as your job to support them and why they're hiring you. Those are gold. I definitely be posting those. I, I couldn't agree more. And I think just if you think about it from like a narrative standpoint, the the day to day challenges, you know, are a key part in, in, I guess, describing the overall journey, you know, or like the challenges that can be overcome.
00:08:46:15 - 00:09:05:00
Unknown
So yeah, all right. Let's let's get into more like nuts and bolts. Like how often do you post like basic question how often do you post? I post about 2 to 3 times a week on Instagram. Okay. And then what about other networks. Yeah. So stories if we're, you know, getting a little more niche on Instagram Stories, I'm posting every single day.
00:09:05:00 - 00:09:30:18
Unknown
I like to do a couple slides everyday, show that I'm alive and well. I'm TikTok, I post probably. I try to post five times a week. That one. I'm not putting a ton of energy into yet. And YouTube I post on reels, anything I post on my Instagram post on to your YouTube as well, and then I'll post YouTube videos for like once a month of the of the people that you talk to, right?
00:09:30:20 - 00:09:48:03
Unknown
Like, do you get a sense of what networks they're engaging with likes it mostly Instagram. Do you get a lot of traction on TikTok? Like, I guess that would probably guide the the networks that you put effort into. But like, do you have a sense of that? Yeah. So I would say my number one social media app is Instagram.
00:09:48:05 - 00:10:08:15
Unknown
Now you could say because I pour the most energy into Instagram, I see the highest results. And I would agree with that. I also post on Facebook a lot. That's the market that's actually buying homes right now. So you want to put energy into that as well. But Instagram is my number one. I think that the reels features are awesome as well as we can get into it a little later.
00:10:08:17 - 00:10:33:19
Unknown
Trial reels are a great way to grow without spamming, and that's my number one secret tab. Oh, okay. Hang on. I want to know all about that. But wait. Hang on. You said something else there that was really important, right? You said you post on Facebook because that's where the current transactions are. Yes. Facebook, I found is where I'm getting most of my actual clients and the age gap or the age group that's buying right now, right?
00:10:33:21 - 00:10:49:02
Unknown
Yes. Okay. I mean, this is like marketing one on one, but it's something that people really need to pay attention to, which is like, okay, you know, if we've all read in the news that a lot of the, you know, transactions that are happening are happening with an older generation and those people are on Facebook, not on TikTok.
00:10:49:04 - 00:11:08:16
Unknown
Exactly. And I think the number one thing is a realtor is this is a sales job in a service. And so you want to communicate how your client wants to communicate, not how you want to communicate. Because up to me, I would be texting everyone and only on Instagram, but my clients and where I'm, you know, what's feeding me is Facebook and that age group.
00:11:08:22 - 00:11:26:20
Unknown
And so you want to communicate with how your clients want to communicate. And right now that's Facebook for me. Okay. We're going to get into this, in just a second, because I want to go into like painful specifics of like how exactly, you know, post your structured filters, all that kind of stuff. So all right, so we talked about how often you post.
00:11:26:22 - 00:11:48:02
Unknown
Right. Like let's talk about what you're posting reels like static photos. You know stories like walk us through, you know, like what's on your calendar. Okay. So honestly, the best thing for social media is creating variety. Everyone, I've talked about this on a Real Geeks video that I've done before. Everyone's going to scroll by if it all looks the same.
00:11:48:05 - 00:12:13:02
Unknown
You want to be visually, something entertaining, something fun to look at. Don't always keep it the same. So what that means is I'm posting stories every single day. As I said, doing still photos, videos, collages. They have a really cool layout tool. Use it. We can talk about that more. I'm posting on my actual feed and I'm posting grid photos, so just still photos.
00:12:13:08 - 00:12:31:16
Unknown
Sometimes I do the little where you can swipe it, and it's a carousel of photos that keeps it interesting as well as I do reels. Reels. They end up in their own little mini middle column on the Instagram profile page. Sometimes I allow them to be shown on my grid, sometimes it doesn't match what I want, so I.
00:12:31:17 - 00:12:50:18
Unknown
I hide it, which is a feature you can do as well. Let's drill into that real fast because that that is a, I think, a next level of savviness that a lot of people don't, because I've seen that setting, right. Like I've seen that setting that is like, do you want this to appear on the main grid? And I'm like, okay, well, the settings here for a reason.
00:12:50:18 - 00:13:14:13
Unknown
Someone's taking advantage of this, that someone is me. Yeah. So what's going on in your head when you're making the decision of like, yes, I want to post this reel, but no, I don't want it on my on my, like, main grid. Yeah. So there's a couple things that go in my head when I look at that. What happens is I'll post the reel or usually most of the time I reels now are real geek's reels as well.
00:13:14:15 - 00:13:36:05
Unknown
It'll post and I look at how it's laying on my main grid, and I like to think of it as someone clicking on my profile for the first time. Does it look busy? Are there too many reels being posted at once? And, sometimes those reel covers that are great for grabbing someone, they're not great for the overall esthetics of the page as well.
00:13:36:07 - 00:13:52:04
Unknown
So I look at the esthetics, and I also look to make sure not too many reels are being posted in a row. That gives off the perception that I'm spamming reels, which I'm not. And so I don't want to do that as well. So you want that main page to have variety to. It is basically what you're saying.
00:13:52:04 - 00:14:15:06
Unknown
I want the main page to have variety, and I want it to give you a taste of what you're going to be seeing without feeling overwhelmed. Right? Do you think that the do your reels in your head all linked together, like are you trying to tell a cohesive story, or do they just all relate back to kind of the brand story that you're trying to tell?
00:14:15:07 - 00:14:33:20
Unknown
Like, I guess maybe it's like if someone's thinking about this at different levels, you know, you we have the beginner that is just like, hey, you probably should start posting and get used to posting, right? And then and then there's like the more advanced person that it's like, hey, maybe you should be thinking about this. Like you're, you know, telling a larger story like, how are you thinking about that?
00:14:33:21 - 00:14:56:18
Unknown
When I post? Honestly, any post, it doesn't even have to be a real, it all comes back to who I am, because the thing that is consistent, all of my videos, it's not a font, it's not a color. It's me. I just got create these, like, but it's me. And so I wanted to come back to what I talked about, authenticity and being genuine.
00:14:56:18 - 00:15:24:09
Unknown
And so I want people to feel safe learning from me, learning what filter to use to learning something really high tech on the Real Geeks website. I'm here to teach it to you, and there's no judgment. That's also another reason why I'm always responding to comments. I want it to feel genuine and easy. Connections. Yeah. Okay, so I think there's a I want to take like a, side trip here and then because I think it's, it's kind of kind of tie in.
00:15:24:11 - 00:15:49:06
Unknown
So you said I remember you we were talking, in, in Dallas, you know, the, the real growth summit, which ticket sales are happening right now? There's probably a link down in the bio. You should you come beat us all. Anyway, and you were saying, like, when you do stories, it's like you basically like, I think you were kind of getting on me about it because I was like, well, I take the story and then I'm like, wait.
00:15:49:06 - 00:16:08:20
Unknown
And then I'll like curate and then I'll post and you're like, no, no. My interval between like camera click and post is like seconds like, no. Yeah, yeah. Okay. Is that still true? That's still true. Yeah. Well we talked about two. This is important is I don't take it on the Instagram app though. I still take the photos on my camera roll.
00:16:09:00 - 00:16:28:00
Unknown
Just on the camera app on your iPhone or whatever phone. And then I go through. Favorite what I liked posted that way. However, I'm not. Wait until I go to bed that night to post it. I post it while I'm doing it because you can get so far behind. I mean, think of all the things you're doing, post it while you're doing it, post it why you're doing it, how much editing for.
00:16:28:00 - 00:16:49:09
Unknown
And I'm talking specifically about a story here. Like how much editing are you doing? Or like adding tags and, you know, like stickers and whatever. Like how much? I would say a good amount. So every photo I post on my story has a filter on it. A really easy thing that you guys can do is Instagram has great filters, you know, use the everyone loves the Paris filter.
00:16:49:09 - 00:17:15:14
Unknown
Give yourself a smooth, a little glow I think also is nice and enhances the colors. My favorite little hack I've been doing is just on the Apple camera roll. You can go ahead and edit and then if you click where the the photos, you can actually edit brightness and everything. You just click that once. What it does is it goes behind the scenes for you and it I added some color cracks for you and most of the time it looks gorgeous.
00:17:15:14 - 00:17:31:14
Unknown
So I don't really do it myself anymore. I just click that and then enhances all your photos. So when you put it on your story it looks like mint. It's great. Do you still put a filter on top of that, or do you just let the magic edit? I let the thing, yeah, I let the Apple camera do that part.
00:17:31:16 - 00:17:51:17
Unknown
If I don't like how it looked or I have like big zit or something, I'm using that Paris filter, if that's what. That makes you look great. Yeah, well, and I'll probably just add on here because, like, I'm kind of a nerd for following the Apple features like their, their new, like, AI editing stuff, and their ability to do like retouching and like blemish removal and stuff like that.
00:17:51:17 - 00:18:10:01
Unknown
Like the the amount of power that's on one of these phones now is, kind of crazy. Oh, it's it's wild. And that's another great point is don't be shy to use those tools. Most of the time people don't notice you're using that. I'll take a photo and, you know, there's a really ugly light switch. They're not for listing photos.
00:18:10:01 - 00:18:25:13
Unknown
This is just for static photos. There's an ugly light switch or. I hate the way, someone looks in the background. I know they're not going to want to be in this photo. Go ahead. Get rid of them. It makes it a lot cleaner for the eye. Yes. Yeah, exactly. And maybe just to drill home the point.
00:18:25:13 - 00:18:45:11
Unknown
It's like the story that you're you're talking about the narrative maybe that we should say is about you, not about like that listing. Right. And so in this instance, like, yeah, editing out the light switch or whatever is no big deal. You're not, you know, being remotely deceptive. Yeah. Yeah, exactly. And then, to drill home more on what you're saying.
00:18:45:11 - 00:19:04:16
Unknown
Obviously play around the fonts. I'm always putting text in emojis. Tag people so they can reshare it. That's an awesome way. Tag local businesses. That's great. You know the breakfast. Don't be shy. The tag where you go, they reshare it most of the time. I've gotten followers from that. It's great. Yeah, yeah, it's really good for them too.
00:19:04:17 - 00:19:23:17
Unknown
Right. And so maybe that's, I want to come back to this point, but like, I think, you know, I'm old, and remember the early days of the internet, and basically the shortest way I explained, like how, you know, like Google PageRank worked or how the blogosphere worked is basically you were just making digital friends.
00:19:23:17 - 00:19:42:19
Unknown
And like, the more digital friends you had and the more interconnected you were in, the more that you like to actually talked about each other, the more everyone one it wasn't like a fixed pie. Like like some people win, some people lose. It was very much like the interconnected people would win. And the social media is still very much like that, 100% the same.
00:19:42:19 - 00:20:09:03
Unknown
And that sparked my idea of, the one of the biggest mistakes I see realtors make is they're not engaging. They're treating social media like a one way street. It should be a conversation between people. And that's the biggest mistake. I mean, like, they're free, like tag interact with people's stories and polls. Social media is so real now that it's the best way I can think about it is walking past them on the street and not saying, hi back.
00:20:09:05 - 00:20:31:19
Unknown
As a realtor, you just wouldn't do it. So on social media, you should be saying hi back. Yeah. Okay. So I wanted to talk about the, about the stories because that's like very real time, very like up to the moment and then come back and talk about reals and see if there's a contrast there in the way that you approach a real.
00:20:31:19 - 00:20:53:20
Unknown
So a real you said you're doing like 3 or 4 times a week, something like that. Or was it three times a week, like two, 2 or 3. Yeah. You're right. 2 or 3 okay. And like how are you thinking about those and how much time are you spending editing. Because it three times a week. That definitely seems like much more thought than like click, click edit post, you know, like it all happens in seconds.
00:20:53:22 - 00:21:19:07
Unknown
So for posting. So like we said, stories I'm posting immediately. Those aren't taking a lot of thought. I'm not pre-planning those, just my life in the moment reals. However those are more complicated. Those take work. And so what I do is I do something called batching. I preplan when I'm going to take the content, I pre prep it, I make the script and the ideas, you know, save the sound, clicks, and then I film it all at once.
00:21:19:12 - 00:21:46:01
Unknown
Real estate's my full time job. Social media isn't, it's not paying the bills yet. And so it's important to make time for that while still being able to focus on your real job. Real estate. Yes. And again, I would encourage everyone to we'll probably have links down in the description, to go look at some of these posts because I think the thing that stands out to me, like when I watch your reels is it's obvious that there's multiple locations.
00:21:46:03 - 00:22:05:03
Unknown
And so I guess walk me through the like, how are you writing a screenplay? You know, is there a shot list? You know, like, is there a film crew in the background, like what's happening here? What I do is I come up with those ideas and I have, you know, a couple of ways that I stay creative that I could share.
00:22:05:08 - 00:22:31:02
Unknown
And I come up with fresh ideas and then what I do is I preplan the date, I go into ChatGPT I tell it all my ideas, I write a script and it edits it for me and helps me out. And then I print it all, take notes. I take a couple elephants with me as well. So all of the summer content you're seeing on the real channel, I've pretty much filmed in 2 or 3 days, while three months of content in two days.
00:22:31:04 - 00:22:48:23
Unknown
And that's just by batching it and thinking ahead, I was able to do that. And I have people help me film. I also have some really great tools that we can link below. I'll share it with you that I use for filming all of Amazon, all under $20. And that's how I'm creating this awesome content. Let me ask this.
00:22:49:04 - 00:23:12:12
Unknown
Like so you've you've done the batch, you've done your shot list, you went out and you like filmed it all like you got everything. Like are you editing in the Instagram app or the TikTok app? Or are you like using a iMovie? You know, DaVinci resolve, Adobe Premiere cap cut, you know, like like some other tool. So I film everything on the camera roll app.
00:23:12:12 - 00:23:34:00
Unknown
I don't film anything, an app. The reason why is some reason the quality is different. It's a little bit, fog here and you're not going to get a crisp product. So what I recommend is filming in the actual camera app. I film at 4K. I think it's 60 frames. I do whatever the highest is. I do that and it makes a huge difference, as well as when you can use your back camera.
00:23:34:01 - 00:23:52:23
Unknown
And if you do point five gives much natural light. Those are my big tips. So you do all that, you're going to get the highest quality and that's what you want to start with. And then I use I'm trained in Vinci, but actually I use cab cut, which is it's free, but I pay for the $20 a month version because it just helps me immensely.
00:23:53:04 - 00:24:11:19
Unknown
And that's how I turn 20 minutes, 20 minutes. That's it. But I turn 20 minutes of editing into five. It just it's so great to use as well as Instagram has their version of it called edits, which I would highly recommend. It's free and there's a ton of awesome features. Is that a desktop app or is that a on the phone?
00:24:11:21 - 00:24:32:18
Unknown
On the phone? I don't know if I know cap cut. They do desktop and cap cut. You're using it. This is like okay, I'm pro showing my age. You're doing that on the phone, not on your desktop. Both I do both, both. So I have an account. And so I'm able to use it on both. What I do is, quick day in my life videos or a quick little fun video I'm doing on my phone.
00:24:32:18 - 00:24:51:02
Unknown
It's going to take me two minutes of editing, if not more clips. Something like my Real Geeks videos. Those take me, more energy because I want them to be perfect and I edit those on my laptop because you're able to get a little more specific. You know, a lot of people can get really wrapped around, the camera side of it, like when they get into this.
00:24:51:02 - 00:25:12:09
Unknown
And I actually think that, like, lighting and audio might be a little bit more important than, like, the camera, because the camera in your phone is actually pretty amazing. And so just to underline for everyone, you used the back camera on your iPhone. Yeah, I'm, I'm using this iPhone right here. I'm using the back camera of it. And I just have some tools that help me along the way.
00:25:12:11 - 00:25:34:02
Unknown
But it's just my camera set it on the right features and you're good to go. Got it. Okay, so you the real so you've you've gone out. You've done your shooting shot it on iPhone. You got it got it in the camera roll. You use one of the apps to edit it into the right spot. You're uploading it onto Instagram.
00:25:34:02 - 00:25:54:13
Unknown
Is there any other like filters or features or whatever that you're you're doing in in that like post editing but pre like maybe writing a caption for real? No. Just because you've already you want to if you can, you want to do all your editing outside of the app. It's just going to make it a really smooth, seamless process.
00:25:54:13 - 00:26:15:22
Unknown
So by the time you're hitting the Instagram app to post a real, you want it to be ready to post, and then you want to hit that step where you're doing the caption, the collab and scheduling it, which we can talk about. Okay, I want to start to get into into that. Right. So you, you say like, okay, you know, all this stuff and then you're onto the caption page, right?
00:26:15:22 - 00:26:36:08
Unknown
And the caption page has like, you know, obviously write a caption. And then there's a bunch more options, like, so what are you thinking about when you're there? Yeah. So, when I'm ready. And so I've got my finished product. We've already filmed it. We've prepped it, we've edited it. I'm ready to post my real now, there's a couple things that you can do.
00:26:36:09 - 00:26:52:19
Unknown
So the first thing is you're going to want to write your caption. I yeah, I'm shameless about it. I use chat to be to help me out. And if you're not using that tool, you're falling behind. You know, I write exactly how I want it to be, and then my chat knows me pretty well at this point.
00:26:52:19 - 00:27:13:11
Unknown
And so I say, hey, help me out. Does this sound smooth or seamless? Add some, add some SEO words as well as I have it help me with some hashtags. So caption is done. That should take you maybe five minutes max, you know. And you do include hashtags. How many? I think 5 to 7 is a good number.
00:27:13:17 - 00:27:39:18
Unknown
All right. Tagging people and collaborations. I want to spend some time here because I think this is a this is an interesting thing that I don't really understand. Yeah. So, there's a huge difference between tagging and collaborating. What I like to say is tags tag everything and everyone, anything that might be associated to the post, whether it's one of the meals you ate at the restaurant or the people that were there taking the photo tags are great.
00:27:39:18 - 00:27:57:10
Unknown
Use them. What tags are going to do is notify the person that they were tagged in the photo, that they're part of that photo in some way, shape or form. Let them know that and it'll show up on their profile only under the tagged. It will not show up on their grid and it will not show up in their reels.
00:27:57:12 - 00:28:22:10
Unknown
It'll just show up in their tag posts now. Collabing that's the best. That's great if you know how to use it. And what Collabing does is you can invite someone to post it as well with you. So you're going to post your real post your photo, and it's going to post then on their page as well. So their follower and audience is seeing that as well as if they posted it.
00:28:22:12 - 00:28:41:21
Unknown
Now if someone has except the collab, you can't just invite I can't invite Chris onto my selfie and suddenly everyone's seeing it. You have to say yes or no, and that's a protection for the other person. How? You know, I've never done this before, so what's the mechanics actually look like? So you say I want to collab with this person and then you click post.
00:28:42:03 - 00:29:02:12
Unknown
Does it post immediately on yours, or does it wait to get approval from the other person before it posts? What will happen is you've added the collaborator and then you hit post. It'll post on your grid. That collaborator is going to get a DM from your account saying, hey, want to collaborate on my post? They hit accept or deny.
00:29:02:12 - 00:29:26:08
Unknown
Once they hit accept, it'll post on their feed. You can still hide the real that's still an option if you're a collaborator. But you can't edit it. That's one thing to note. So can they edit the caption at all? Or is it like. No. So, Chris, if we were collaborating on a post right now and I posted it all, you could to say is yes or no, but you don't get to edit the post.
00:29:26:09 - 00:29:51:10
Unknown
You don't get to delete photos. I'm still in control of the project, right? So when you're working with, I mean, you have a great relationship with the marketing team at Real Geeks. And so, you know, I would imagine there's a lot of like behind the scenes back and forth. But let's say that you're working with someone else, like, how do those how do you tee up that conversation so that, you know, I would imagine that like by the time they get the DM that says approve, there should be no surprises in there.
00:29:51:10 - 00:30:14:10
Unknown
Yeah, exactly. I mean, that's just simple for me at least. It's just clear communication. As I've said before, your social media is your brand and it should reflect who you are. And so don't be shy to clearly communicate what you want those posts to look like. There's been a time or two I love the Real Geeks marketing team, but I've had to say, hey, I can't post that photo myself.
00:30:14:10 - 00:30:32:07
Unknown
I hate how I look, it's just not going to work for me. And we've we've talked about it before it got posted because that would have been a surprise and a hard heart issue for me had it come time to posting. So just clear communication, which should be hopefully easy for us realtors because that's what we try to provide to our clients as well.
00:30:32:09 - 00:30:47:22
Unknown
I could imagine that, like if you're working with someone that's getting into social media for the first time and hasn't like basically been in front of the camera, there might be a lot of reservations about, you know, like, do we post that? Don't we post that? How much do we obsess over this? Like, you know, that sort of thing?
00:30:48:00 - 00:31:02:22
Unknown
I mean, I just they just post. Oh, by the way, I when people ask me, even people have, realtors at my own brokerage, they get a little in their head, hey, did this come out good? Just post it. Just let it fly. Just post it. The more you do it, the better you're going to get.
00:31:02:22 - 00:31:26:01
Unknown
Just like anything in life. I want to come back. And you talked about this a little bit on, you know, the the hardware maybe that's behind the scenes to produce such like excellent looking, video. Right. Because like the posts that you're producing are really good. And so I want to talk about I want to talk about one like the Amazon shopping list.
00:31:26:03 - 00:31:44:01
Unknown
But then I also want to just, you know, you've got a good eye for composition. And like, how how you developed that, I guess. So let's do the Amazon shopping list first and then, you know, because everyone wants to talk gear like gear gear gear, you know, so, like, do I need to go buy like a multi thousand dollar camera?
00:31:44:01 - 00:32:05:00
Unknown
Like, yeah, that's like the hardest thing. My gear is all pretty cheap. And I make, you know, really, they're pretty well performing videos, and I like how they look for where I'm at right now. And so this is how I do them. First thing, you're going to need a phone. Everyone has one of your realtor, and I set my camera up.
00:32:05:02 - 00:32:26:15
Unknown
Like I said again, 4K 60 frames using the back camera. I also love when you put the grid on it. It helps you. That might help with how I end up making my videos. Look, I make sure I'm in the middle. I make sure it's even that all is going to matter. It makes the video look a lot more, high class for my Amazon shopping list.
00:32:26:17 - 00:32:41:17
Unknown
We're going to link all these, right, Chris? Yeah. Okay. Perfect. So I'll send them to you guys. This is my top use products, and I've bought a lot of products. The first one is going to be it's called the smart phone stand. And I wish I had it to show right now, but I think I left it at home.
00:32:41:18 - 00:33:02:06
Unknown
And what it is, is it's a phone stand that you can just, use on your countertop. It's it's MagSafe. That's my favorite is when everything's MagSafe. It's very easy. And I use that for majority of my videos. My favorite tripod with every penny. The other thing is the octa body, that you see on TikTok a lot.
00:33:02:08 - 00:33:22:17
Unknown
I have one right here. I put on a cheap phone case. The buddy you can, put on your phone screens, mirrors, windows. That's how I take. Unfortunately, that's how I take, the front camera photos. And that'll be great for quick reels, Alpha videos. Setting up a tripod for a time lapse. That's great. That one's cheap.
00:33:22:17 - 00:33:39:20
Unknown
It's like 12 bucks. So that's just a bunch of suction cups. What's on that? Yeah, I'll show you a little closer. It's just a bunch of suction cups, and I wonder. It's kind of weird to shoot, but, like, you can, get it to stick, so that way, it. You like that? Yeah. Okay. That holds on there pretty good.
00:33:39:20 - 00:34:01:00
Unknown
Yeah. It's it's secure your phone just kind of. Yeah. The other thing is a ring light. That's what I'm using right now to get this really great lighting. Definitely buy one of those. There's some, good ones, and I'll send the link to what I use. And the last thing is just having a good tripod. Again, like I said, I like MagSafe because I have a MagSafe phone.
00:34:01:00 - 00:34:25:14
Unknown
Super easy to take it on and off. Yes. Okay, let's talk about video. Lightning audio. And so you use a ring light indoors if you're shooting outdoors. What are you thinking about? If I'm shooting outdoors, it's usually daytime. So I just want to make sure that the sun is facing me. Taking so many videos where I'm backlit or I'm getting hit on the side and I just can't.
00:34:25:19 - 00:34:43:20
Unknown
If you're performing or if you're producing really great content, you just can't. You can't post that. It's suddenly bringing down the brand. So be aware of where the sun is. But natural lighting is the best. And if you're inside and it's dark, use that ring light. It's going to make everything pop and look a lot more professional for cheap.
00:34:43:22 - 00:35:04:18
Unknown
I think that being aware of lighting is probably the number one easiest, and can be the cheapest way of up leveling video, like just being, you know, producer Sean and I talk about this all the time. It's like you can use a really old camera, but if the lighting is on point, it's going to look great. Yeah, exactly.
00:35:04:18 - 00:35:25:17
Unknown
No, that's a really great way to say it. In great light. Makes, you look great in your content. Look great. So. Yeah. How about audio? How are you capturing audio? For audio? I could definitely be better about this. I just use the phone speakers most of the time. And then on cap cut or, edit, you can enhance the voice, and that's going to get rid of.
00:35:25:23 - 00:35:47:06
Unknown
This is an editing step, of course, but it get rid of some of that, echoing. Right. I think this is a good point. So, there's I mean, there's so many studies that show that, like, you know, bad video, people will still watch YouTube video, but bad audio and they're out. You know, although that might be like a generational thing as well.
00:35:47:06 - 00:36:15:16
Unknown
And it's definitely more of like a long form, video, phenomenon, but so I have encouraged people to invest a little bit in, in audio and I mean by a little bit, I mean, just like, you know, a microphone, usually the difference between like and a, you know, Amazon external microphone, provided it's not total trash. And, you know, like some fancy, you know, high production thing is it's like the audience is not really going to know the difference.
00:36:15:18 - 00:36:38:23
Unknown
But yeah, just like capturing a good version of your voice, will be really good. I've actually got them around. I know I was going to say Chris is adding something on Amazon list for everyone to. Yeah, I'll have that. All right. Sorry. So, Sasha Chapman in our, in our, you know, client ecosystem actually told me about these.
00:36:38:23 - 00:36:59:04
Unknown
These are the DJI, mics. Okay. And if you go listen to our first episode, it was recorded on this set. It was a big experiment for us, and it and it came out all right. Oh, came out great. Everyone should watch it. Anything else on production that we should cover these reflectors or anything like that? Like, how fancy are you getting?
00:36:59:06 - 00:37:17:19
Unknown
You guys don't have to get fancy with it. Honestly, I just use I use the ring light. I use some way to hold my phone up, and I just hit film and I go for it. And that's the best way I just post. Just go for it. Okay? So just real quick, before we leave the the production side of it, cap cut, you're using the paid version or the free version?
00:37:17:19 - 00:37:37:18
Unknown
I use the paid version. And I find it's a, it's a little pricey. It's $20 a month. But compared to some programs, of course it's cheap. But for me, it pays in tenfold because it makes my editing so much quicker. And I'm able to focus on other things, such as real estate. Okay, so how do you get more followers?
00:37:37:22 - 00:37:51:18
Unknown
Like, I'm making great content, you know, like, is it is it build it and they will come or is it, you know, like, do I need to work at this, like, or do you have a secret cheat code, like, you know, how do I get a million followers? Well, when I get a million followers, I'll do it.
00:37:51:18 - 00:38:11:10
Unknown
We'll do a whole podcast. Okay. I'm. I did that. But, the way that I'm gaining new followers, I've been tracking it, so I've been gaining followers every month. It's been, you know, slowly growing. That's great. We're not seeing any decrease, spreadsheet or using the professional dashboards. Like how you tracking? I'm just taking screenshots and throwing it in a photo album.
00:38:11:10 - 00:38:35:20
Unknown
So every first of the month I take a screenshot, call me followers I have. I should get into an Excel graph though. That would be cool. But that's anyways. So the way that I'm doing it is there's a few ways. One tagging other businesses, collaborating real geeks has obviously helped me a ton. The second one, though, that I love that not many people know about is trial reels.
00:38:35:22 - 00:38:55:12
Unknown
And what a trial reel is, is it's when you get to that posting page, do you know what a trial reel is? Correct? No, no. This is a great bookmark from earlier in the episode. Like I need to know this, so it's amazing. I've been teaching some people about this. What Trial Reels is is it is a way to test a real in front of an audience.
00:38:55:12 - 00:39:17:05
Unknown
That's not your followers. A lot of people like to say the best way to grow on social media is to be posting 5 to 10 times a day. Instagram isn't the app to do that. A lot of the time, your followers, they start to feel like you're spamming them. And so by doing this, your reels are sharing to the audience, but not your followers, and you're able to see how well it performs.
00:39:17:05 - 00:39:36:19
Unknown
So you're still getting likes, you're still getting profile clicks. You're still seeing the view count, but your followers aren't seeing that. Now, if the video performs amazing, you can post it to your followers. But I'll post a ton of those. And that's how I've been getting a couple random followers. I just can't figure out where they came from.
00:39:36:21 - 00:39:59:06
Unknown
It's by posting those all the time. All right, I'm going to have to go play with this. Yeah, because this sounds, totally fascinating. I will probably add on to that. Like, if you just think about the way that the, the meta, algorithm works, right? Like, it wants to show people content that they're going to consume.
00:39:59:07 - 00:40:25:00
Unknown
Yeah. And and you can just basically understand this by opening the Instagram app, which a lot of people listening this probably are already using it a lot. And then look at who's showing up in the story section, like to to for you to watch. And if you pay close attention that is not a chronological list. It's a list of people that you're most likely going to watch the whole story of.
00:40:25:02 - 00:40:45:07
Unknown
Right. Yeah. And so if you're spamming people and you're just like you know posting, you know, a whole ton of stuff and people are not watching it, you're not going to appear early in that list for people. Yeah. That's awesome. I mean that's a good tip itself. And definitely check out those trial reels. I would also say that's a great baby step, actually.
00:40:45:07 - 00:41:01:04
Unknown
Now I'm thinking about it. I didn't know about it when I first started being confident and posting these videos on my Instagram. But if you want to dip your toes, I say just go for it. But if you're the type you want to dip your toes, that's probably a good way to dip your toe into it on post without your followers seeing it yet.
00:41:01:05 - 00:41:21:06
Unknown
See if people even like your content. All right, well, you just hinted at something there. You said like before I started being confident. Yeah, yeah. All right. So what is what does that mean. Break that down for us. So this is actually really interesting. Well, to keep doing this course because it's a real like a growth, I've had a ton of growth since October.
00:41:21:08 - 00:41:43:10
Unknown
So in October we've been talking about I was dealing with should I split my personal and my business, and I had them split in that time. Well, I had a turning point moment where I realized, I needed to stop being so self-conscious about posting business on my personal. I, you know, had a feeling that people didn't care to see it, and it was going to be embarrassing.
00:41:43:16 - 00:41:58:22
Unknown
Why is she trying so hard, saying it out loud? It's kind of like, come on. But I had a turning point moment where I realized that I am my brand. Real estate is me. It's not a 9 to 5 job. I didn't sign up for it to be something that I turn off at the end of the day.
00:41:59:00 - 00:42:23:08
Unknown
And so of course, you want people to be seeing that you're doing real estate makes everything a lot easier. And, you know, the big thing of this episode, I guess, is me saying you want it to be authentic and genuine. And by keeping everything in the same sphere on the same account, you are being that person. I debate this all the time and yeah, we again, we could do a whole episode just debating this.
00:42:23:08 - 00:42:44:22
Unknown
I like the way that you articulated that. And as you were saying that, I guess the thing that I was thinking was. A lot of times your social media, you know, especially when you're coming into it, will be your friends. Right? And so your friends, you see, you know, in the evenings, on the weekends, but that's not actually the majority of your life.
00:42:44:22 - 00:43:05:18
Unknown
The majority of your life are spending at work. Yeah. You know, and so why wouldn't you show the people that are watching like, what you do? Exactly. Especially if you enjoy it? And I think the interesting thing too, is it kind of, people that have been commenting on my posts have kind of come out of the woodwork, people I haven't talked to in years.
00:43:05:18 - 00:43:23:09
Unknown
And they're commenting, hey, you're doing a great job. And I it makes me feel good to know that they're still supporting me. And you just shouldn't let your fears, take over your dreams. And if real estate is something you want to succeed at, just go for it. Just post, let everyone know you're a realtor. It's the best way to get clients.
00:43:23:11 - 00:43:50:02
Unknown
Yeah, I think at some point we're going to have to split this into a whole other episode. Because I could keep going on this, you know, like the question I really want to maybe dig into right now, though, is. Yeah, something you mentioned earlier, like the comments in the DMs. Are you like, a lot of times I actually kind of think about, Instagram as the less formal LinkedIn.
00:43:50:04 - 00:44:14:06
Unknown
Right? So it's like people that I meet, you know, running around Austin, a lot of times it's easier to just connect on, on Instagram like it's feels less formal. And then the conversations there are not as formal as, like a text message, you know, a little bit more casual. And so it's just easier, but like, don't have the, like the professional facade of LinkedIn.
00:44:14:08 - 00:44:36:10
Unknown
Yeah. Which if you go back, I'm flashing back to our conversation in the first episode that you were like, yeah, LinkedIn doesn't exist for my generation. It says learn better, actually. So that's something I've gotten better at. Okay. Okay. That's hilarious. Yeah. But yeah, I mean, talk us through, like, do you think about it like that or is is is, is it, do you think about it differently?
00:44:36:10 - 00:44:57:09
Unknown
Like how how do you kind of think about that, like the messaging and the connecting with people and like, you know, yeah. Is is someone going to come in and build like a CRM plugin that talks through, you know, Instagram? Is that something you think about like, oh, maybe. Here's the way to say it. Like, I'm sorry. I keep like I keep rephrasing this question, but it's like, if you talk to someone on LinkedIn, would you go update your CRM?
00:44:57:11 - 00:45:19:05
Unknown
Yeah. No. Well, first off, that's $1 million idea right there. Chris, treating all your CRM and Instagram together, real geeks should get on that because you just gave that idea for free to the world. Yeah, yeah, exactly. But anyways, I've never really thought about it that way. In our last podcast episode, we had talked about how I use Instagram as a way to connect with people.
00:45:19:10 - 00:45:43:10
Unknown
You're able to see, you know, like I said, literally word for word on the last episode, you're able to see that they have two dogs and a kid. And that's great. I don't always update though my CRM to match that. So that's actually a great point you put I got to figure out the right way to say this because I'll be like, I kind of think about Instagram like a social network, like, yeah, it is a social network, literally.
00:45:43:12 - 00:46:17:01
Unknown
Like, yeah, but like maybe it's more like I've started thinking about Instagram as a proxy for like a personal CRM. So like, I, I am meeting people that are semi professional acquaintances. Right. And it's just easier to talk to them on Instagram. Yes. I think I see what you're saying. It's definitely easier to open that door on Instagram.
00:46:17:03 - 00:46:39:20
Unknown
LinkedIn is purely business. I've recently been trying to get into it actually, because I've learned someone explained it to me in a good way that you should be posting on it like a business Instagram. And that clicked for me. Why am I not post my videos and photos on there, but business only? That's where you should, I guess separate business and personal, not Instagram, but for Instagram.
00:46:39:20 - 00:47:03:07
Unknown
I think because you're combining as I keep on saying, your business and your personal and your community. It's so easy to DM someone because you can say something about their business as well as you know, their dog and that you saw them at this. It's the stories. That's why I'm always posting where I am, because someone would slide up and say, oh, I love that coffee shop, by the way.
00:47:03:07 - 00:47:30:18
Unknown
I've been meaning to say hi, and that's a great way to meet people. Yes. Okay. You and I arrived at the same thought immediately, which is, yeah, your text messages don't contain the stories, which is like little updates of your of your life. And so, yeah, I frequently get the, you know, the acquaintance that's looking at that thing, it's like, oh, I also went to that restaurant or oh, I also did that thing, you know, and then like the because we a lot of times when you're having a text conversation, it's like, you know, hey, how's it going?
00:47:30:18 - 00:47:44:07
Unknown
You know, and you have that awkward like, oh, this is my update and this is your update. And like, okay, great. Now what are you thinking? Right? And then Instagram, you kind of skip that because you're both sort of watching each other in it and describing this to someone that's not on this would think this is all very creepy.
00:47:44:09 - 00:48:01:06
Unknown
But it actually sort of just streamlines the social interaction. I mean, it's it's such a stepping stone to start a conversation. And I can take the silly example of Chris, you posted, I think like six months ago, a bird and I did you said what kind of bird it was, and I had I'd always seen it to know what kind of bird it was.
00:48:01:12 - 00:48:26:11
Unknown
I split up and I was like, Chris, you just taught me something. I didn't know what that was. And then we exchanged a couple of texts and kept going about our day. But that built some more rapport and comfortability and even talking now, we've had other separate conversations. Yeah, exactly, exactly. It's like you skip a step, like you skip the like, you don't have to, like, break the ice quite the same way when you've been, like, casually chatting on Instagram.
00:48:26:12 - 00:48:50:00
Unknown
Exactly. It doesn't feel like, I haven't talked to him in almost a year. Whatever. This feels awkward. I, I'm seeing what you're doing every day and seeing you, you know, hanging out with your lovely partner and going to awesome restaurants. And I feel like I. I'm keeping up with you. Yeah. Excellent. Okay. Do you keep calendar for the stuff that you're posting, or is it all just kind of real time as it happens, you know?
00:48:50:06 - 00:49:10:09
Unknown
Yeah. So some of it is calendar, some of it is real time. If we're going to go directly to posts and obviously stories, I'm posting immediately as we've covered a couple times, for actual grid posts and reels, I do put those in a calendar. So something really easy is my real the post. Those are always posted weekly.
00:49:10:11 - 00:49:33:14
Unknown
I think it's Tuesdays or Wednesdays. I'd have to check, but those get posted. What we do with those is we schedule them, which is another awesome thing. When you post them, what you can do is there's a schedule button at the very bottom of the page by the post button. So all you do is you still collaborate, you still tag, you still location, caption everything, do everything ready for post and then you have schedule.
00:49:33:16 - 00:49:51:04
Unknown
You can pick the date in the time that you want it to post, and then you just hit the post button. You can be sleeping and it'll post And you don't even have to put effort into that. So that's my number one tip. If you want to use a calendar, schedule your post. That way you don't forget I love scheduling a post.
00:49:51:05 - 00:50:19:06
Unknown
Yeah, good. I'm glad you used it too. That's another feature. Just like Trial Real is that it's a little bit of a hidden gem. Yeah. Okay. We have gone probably way past the amount of time that we, planned to spend on this, and it's definitely going to warrant, like, another check in here, especially since we didn't even touch on, like, all your updates, in real estate land since the last time we talked to you, you're coming to, real gross.
00:50:19:06 - 00:50:37:22
Unknown
I'm at this. So. Yes. I'm so excited. Probably the thing I'm most excited for is I've been posting on these real geeks and connecting with a bunch of people who I hope to meet in person and see at this conference. Find me on the coffee break. That's the best. I get to talk to everyone. And me and Chris are exactly how we are on this.
00:50:38:01 - 00:50:57:14
Unknown
All right? Just come talk to us. It's so easy. That's right, that's right. All right. Great. Where can people find you giving me? Yeah. No, please give me a follow. If you want to see more tips or just follow along on the journey. My Instagram is at Nora Schneider. That's an area any IDR are so yeah, follow me.
00:50:57:20 - 00:51:16:01
Unknown
And also on The Real Geeks. I collaborate them once a week, so you're definitely going to see my face. That's an easy way. That's right. Love the post that you've been doing. It's awesome working together with you, and I love seeing your growth. As you know, a new realtor and, you know, yeah, this has been very cool to watch.
00:51:16:01 - 00:51:36:15
Unknown
So keep up the good work and everyone you know do all the following things. Give us a comment and and a like and subscribe and all that stuff. And if you have questions, if you have questions, go down to the comments below and take them in. Right. We read all the all the questions. And we will definitely collect those and use those in future episodes.
00:51:36:21 - 00:51:45:06
Unknown
So yeah, Nora, thank you. Really appreciate it. Yeah. Of course. Awesome.