Build Your SaaS

Three French Canadians built a profitable indie SaaS

Show Notes

Philippe Lehoux and his two co-founders started working on Missive around 2015, and just passed $2 million in annual recurring revenue.
  • 0:00 – Getting to know Philippe, and what it's like living in Quebec
  • 3:09 – How Missive got started: "how can we quickly collaborate on an email as a team?"
  • 8:15 – How they get most of their customers
  • 10:30 – How their first product (Conference Badge), funded the development of Missive
  • 13:55 – How the market dictates most of your success
  • 16:30 – How they deal with competitors
  • 28:00 – Another example: Crisp is competing head-to-head with Intercom
  • 30:25 – Why indie startups should compete on price

What should we talk about next?

Thanks to our monthly supporters:

  1. Jason Charnes
  2. Mitchell Davis from
  3. Marcel Fahle, ​​
  4. Alex Payne
  5. Bill Condo
  6. Anton Zorin from
  7. Mitch
  8. Harris Kenny, Intro CRM podcast
  9. Oleg Kulyk
  10. Ethan Gunderson
  11. Chris Willow
  12. Ward Sandler, Memberspace
  13. Russell Brown,
  14. Noah Prail
  15. Colin Gray
  16. Austin Loveless
  17. Michael Sitver
  18. Paul Jarvis and Jack Ellis, Fathom
  19. Dan Buda
  20. Darby Frey
  21. Brad from Canada
  22. Adam DuVander
  23. Dave Giunta (JOOnta)
  24. Kyle Fox

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What is Build Your SaaS?

Learn how people are bootstrapping profitable startups in 2022. The podcast follows Jon Buda and Justin Jackson as they build their podcasting SaaS,