MAFFEO DRINKS Leadership Insights

This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.

Main Topics Discussed:0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars

1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs

1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain

About the Host: Chris Maffeo
About the Guest: Maurice Doyle

Show Notes

Episode Deep-Dive Analysis Available at maffeodrinks.com 

This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.


Main Topics Discussed:
0 to 1 Bottle

-Figuring out pricing

-Back bar analysis

-Targeting the right bars


1 Bottle to 1 Case

-Cocktail opportunities in bars

-Strengthening customer-brand relationships (Love & Money)

-Creating volume focused KPIs


1 Case to 1 Pallet

-Beyond the back bar

-Ironing out the value chain

-Incentivizing your value chain


About the Host: Chris Maffeo

About the Guest: Maurice Doyle


Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Creators and Guests

Host
Chris Maffeo
Drinks Leadership Advisor | Bridging Bottom-Up Reality & Top-Down Expectations
Guest
Maurice Doyle
Non-Executive Chair | Cotswolds Distillery

What is MAFFEO DRINKS Leadership Insights?

The MAFFEO DRINKS Podcast is a leading drinks industry podcast delivering frontline insights for drinks leadership.

For founders, directors, distributor MDs, and hospitality leaders navigating the tension between bottom-up reality and top-down expectations.

20+ years building brands across 30+ markets. Each episode features drinks builders: founders, distributors, commercial directors, sharing how the drinks industry actually works. Not the conference version. Honest conversations.

Insights come from sitting at the bar.

Beyond episodes: advisory for leadership teams, subscription with episode deep dives and principles to navigate your own reality.

Beer, wine, spirits, Low and non-alcoholic.

Bottom-up Insights & Episode Deep Dives at https://maffeodrinks.com