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Weekly talks about modern business, life strategy, and the path to self-mastery. Hosted by Taylor Allan.
The principle is you get more of what you focus on. If you're fixated and focused on what you don't want, on your worries and your doubts and what may or may not go wrong, on your fears, you're just going to paint your reality with them until your entire world is just fear and doubt. If you fixate instead, like fix your attention on what you want, you're going to get more of that. It's a very, very simple principle. There's this local business school, Wilford Laurier University. I've been speaking to classes there once or twice a year since, I don't know, 2016 or something. And every single time I speak there, at some point a student asks, like, how did you have the faith or the confidence to pursue this business out of first year university? Like, how did you overcome the fear of failure? The fear of failure. The first time I got asked that question, I sat and was like, I don't know what to say. Like, I just sat kind of silently. I was thinking, what am I going to say to this? Because I don't actually remember being afraid of it. It was like this youthful, naive delusion I had. Like, how could this possibly fail? Because weird, obscure internet money thing that nobody knows about and that I've never tried before. And I've never have no experience in business. Like, of course it's going to work. And I said that to them. I was like, it didn't really feel like a risk. I wasn't really afraid of it. I was just so excited about what it could be. And the process of building that, again, I was so consumed and curious, like endlessly curious about this process and how to build a business in this fucking internet marketing. What in the world is this? It's like this whole world opened up. And it's all I could think about. And so there wasn't even like room for the fear to come in. And it was really interesting being in the process of, you know, I'm kind of still in the process, of starting the Econ brand, that like CPG supplement brand this year, how much fear and doubt and worry and concern. And like everything has to be perfectly right. We're putting in, you know, multi six figure investment and the business partnership has to be right and the market and the competition. And I'm doing like advanced spreadsheets and projections and all this shit. And I was like, fuck, I'm like worried. And I compared that to when I was starting EGT. I was like, what's happened to me? I've like lost my balls. And I was talking to a friend of mine, Adam, I was talking to a friend of mine one day and he's like, you know, you've got to stop finding reasons why it's not going to work and start focusing on the reasons why it will. Where you focus attention, you cultivate more of. The nuances that of course you don't ignore your problems. I'm not saying like blindly forge ahead, never considering what might go wrong because God forbid you might manifest it. That's the like new age, like not grounded in reality. It's not strategically optimal to completely ignore your problems because you're going to run into them and be blindsided. Ignoring your problems doesn't get rid of them. It just means you don't see them. So the trick is not fixating on the problems. Rather than allowing the problems to consume your mind and for your attention to be fixated on what you don't want, consider what the problems might be and what might get in the way and what might go wrong, but solve them. Actually work the problem. So come up with like really think through, okay, what if I run into this problem? Let's see it in advance. What if I start EGT and my first product totally fails and I don't have enough money to provide for myself for the next like six months or something? Well, okay, what would I do? Well, I would probably move back home with my parents. No big deal. First program fails. Okay, I've figured out that bad offer doesn't work. I've got to launch a new offer. Not that big of a problem. Rather than this ambiguous fear of like, what if it doesn't work? Oh my God, I'm worrying every day. Just solve the problem in advance and it kind of disappears. The monsters are always scariest in the dark. So again, it's not just ignorance. Like God forbid you focus on the problem and it like comes true. It's like, yeah, problems are gonna come true. You just don't fixate on them. You solve them. So focus on what you want rather than what you don't want. Find reasons why it'll work rather than fixating on reasons why it won't and tune your attention towards continuously what do you want? Well, at the same time, not just shoving the problems under the rug but addressing what they might be, solving them in advance and moving forwards. And the saturating your attention, well, like saturate your attention with what you want means, again, like I said, read books about people that have done what you want. Listen to podcast interviews with them. Be thinking about and visualizing what you want and the process of it or even living the result of it coming true. And what's really funny is if you look at your social media algorithm, it'll tell you where you've been pointing your attention. Algorithm will show you what you've been literally putting your attention on. And if you do an audit and consider it, like is the algorithm showing me what I actually want? Or is it just showing me some brain rot bullshit or some conspiracy theory crap or stuff that's totally fucking irrelevant? If you're building businesses, is your feed just full of like, hormones and investing and like business ideas and business opportunities? Is it full of that or is it, I don't know, thinking of the guy falling off the roof now? But is it full of some like totally irrelevant shit? So that's number one. I have a couple other little tools for you that I've found really useful. So begin to practice seeing proof that's what you're aiming to accomplish, whatever the desire is. Begin to practice seeing proof that number one, it's possible. And number two, that it's coming true. And if you really take note, you'll begin to actually notice those signs everywhere. There's a saying in a book I read recently, it was like instead of being upset that it's not coming to you in a waterfall, celebrate the trickle, celebrate the little drops, sales call, actually went a lot better. Like I got them close to the finish line, it just didn't work out. Instead of fixating on, it didn't work out, notice the little incremental improvement that happened. Instead of focusing on, we didn't hit this revenue number this month. Focus on the little incremental revenue increase or the one sale that we made or the client win. There's all of these little pieces of proof that you can focus on that are proof that you're moving forwards. In other words, celebrate the small wins and they'll turn into bigger and bigger wins. Like the magnifying glass of attention, whatever you look at gets bigger. So see proof everywhere, celebrate the small wins rather than fixating on, oh, this win isn't as big as I want it to be or it's not exactly how I want it to be. Letting the win sink in and celebrating the wins, this is just some like stupid fucking hustle culture programming that never be satisfied. I'm like, okay. It's that's like brain rot personal development. Cultivating the positive feeling from a win leads to more winning, leads to better state which then powers everything.