The Hummingbird Effect with Wendy Coulter

The Hummingbird Effect with Wendy Coulter Trailer Bonus Episode 11 Season 1

Jennifer Best's Best Insights on Transformative Marketing

Jennifer Best's Best Insights on Transformative MarketingJennifer Best's Best Insights on Transformative Marketing

00:00
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.

00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information

Creators & Guests

Host
Hanna Jernigan
Account Coordinator at Hummingbird Creative Group
Host
Wendy Coulter
As CEO at Hummingbird, I generate ideas that TAKE FLIGHT! I also have a passion to advocate for women in business, and I am an active real estate investor.
Guest
Jennifer Best
Leader of marketeers and cooker of dinner. VP of Marketing with All American Entertainment (AAE), but my opinions are my own.
Producer
Joe Woolworth
Owner of Podcast Cary | Story Engineer

What is The Hummingbird Effect with Wendy Coulter?

Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building.

For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business.

Each episode features engaging conversations with industry leaders, business advisors, and innovators who have harnessed the power of branding to make a substantial impact. Discover how focusing on core values, mission, and vision can drive your brand beyond mere marketing tactics, fostering a culture that resonates with your audience and enhances your business's reputation.

Inspired by the concept of the Hummingbird Effect—where small, adaptive changes lead to remarkable outcomes—this podcast aims to help you understand and implement the incremental innovations that can elevate your brand and business.

Join Wendy Coulter on "The Hummingbird Effect" and learn how to evolve your brand, attract more customers, and ultimately enhance the value of your business through strategic branding.