The Metal Guys Talk Business

SteelBuy - A faster way to buy and sell metals

Show Notes

In this episode, Pete and Mike met Terry Sargeant, the new CEO of SteelBuy and the current Chairman and CEO of ThyssenKrupp UK PLC. 

We've spoken with a number of e-commerce platforms since we started the podcast, and Terry gave us some great insight into the why, how and future plans for this website. With finance in place, a clear plan and a small but growing team, it will be interesting to see how this platform performs in the coming months and years.

The SteelBuy website makes the following statement about the business:

"SteelBuy is an easy-to-use online marketplace that instantly connects buyers and sellers to trade quickly and anonymously, without compromising on quality.

"Buy and sell from anywhere, at any time!"

The website goes live on the 2nd of December 2022 and will be officially unveiled at the ISTA Annual Luncheon on that same day.

Amongst other things, we talk about:

* Why now
* Initial funding and the feasibility study 
* Compliance, anti-corruption and anti-trust
* ThyssenKrupp and its involvement
* £22 million for the UK and more to come for Europe and the USA
* Products at launch, and the next steps
* Anonymity for buyers
* How the site works
* Payments, terms and conditions and credit
* Who can sell on the platform, and vetting suppliers
* Human vs Digital interactions
* Growth Strategy and a multinational, gender-diverse team
* If the platform is really a win-win for suppliers and buyers

This podcast was recorded on November 29th 2022

To find out more about SteelBuy, check out the links below:



SEASON TWO of The Metal Guys Talk Business is sponsored by:

The UK Metals Expo - 13th-14th September 2023, NEC Birmingham -

Anglo Stainless - Supplier of stainless steel pipes, fittings and flanges -

Amron Architectural - Specialists in metal meshes and architectural finishes -


The Metal Guys Talk Business is created and produced by Comton Group. Comton Group are a Metal and Engineering Agency supplying Temporary, Permanent and Contract Staff and Media and Marketing services. Comton Group also publish a digital publication 'The Metal Magazine', which features the latest news and information from across the Metal and Engineering sectors.

Contact us on our social media channels to discuss the podcast, recruitment and our marketing solutions for your business.

Creators & Guests

Mike Bolton
Co-founder of Comton Group
Peter Comerford
Co-founder of Comton Group

What is The Metal Guys Talk Business?

Peter Comerford and Mike Bolton are The Metal Guys! They have worked in the metal sector for over 10 years, a huge global industry that produces more than a billion tonnes of material annually and affects all other industries and walks of life.

They now run a successful recruitment and marketing company servicing the metal and engineering sectors, making them ideally placed to provide impartial, independent insight into the industry, sitting outside the hierarchy of the various stages of the industry from raw material to finished product.

Under the moniker of The Metal Guys, the pair continue to gain insights from - and ask the difficult questions to - the decision makers and technical experts that you won't hear on any other podcast.

If you produce, work with or supply metal, then tune in and join the conversation.