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The Silvercore Podcast explores the mindset and skills that build capable people. Host Travis Bader speaks with hunters, adventurers, soldiers, athletes, craftsmen, and founders about competence, integrity, and the pursuit of mastery, in the wild and in daily life. Hit follow and step into conversations that sharpen your edge.
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Travis Bader: I'm Travis Bader,
and this is the Silvercore podcast.
Silvercore has been providing its
members with the skills and knowledge
necessary to be confident and proficient
in the outdoors for over 20 years.
And we make it easier for people to deepen
their connection to the natural world.
If you enjoy the positive
and educational content.
We provide, please let others
know by sharing, commenting, and
following so that you can join in on
everything that Silvercore stands for.
If you'd like to learn more
about becoming a member of the
Silvercore club and community,
visit our website at silvercore.
ca.
You may have seen her as a
host of HGTV's Save My Reno.
She's an award winning illustrator.
A designer who left the comfort
and security of the corporate world
to embark on an adventure closer
to nature, closer to her heart.
Now she helps others overcome their
challenges to live their best lives.
Welcome to the Silvercore
podcast, the equally creative
and courageous Sabrina Smelko.
Sabrina Smelko: Hey,
that's a very nice intro.
Thank you very much for having me.
Travis Bader: Absolutely.
You can tell I worked on that one, right?
Sabrina Smelko: Just a little
bit, maybe me sending you my
websites yesterday sporadically,
like here's how to introduce me.
Travis Bader: You know, you've got
a pretty interesting life and you're
doing things in a, uh, in a way
that's extremely unique to yourself.
Uh, you've helped out a lot with the
Silver Core Outdoors brand and our,
on our messaging and what we do.
And I thought there's.
A lot of value to others who are probably
in the same position as yourself,
working their way through life, trying
to find what's going to bring them
fulfillment, trying to find what that
definition of success is for them.
And you've done some pretty
cool things with your life.
Like you've traveled around the
world, giving talks to others.
You help people bring their brands
up from zero to a thousand and more.
And.
You do that with some formal training
and a lot of chutzpah as well.
So maybe we can just kind of rewind
a little bit because there are
some value points that I'd love
to get through to the audience.
But I want to know about you, like,
how is it that you found yourself in
the high flying world of being in the
public eye and sharing everything about
your life, uh, to where you are now?
Sabrina Smelko: Yeah, that's been
an interesting journey because I
think anyone from the outside looking
at my career trajectory, whatever
you want to call it, you'd think
I did it a little bit backwards.
I'm in my thirties now, but I
had a television show in my mid
twenties that I left and quit.
to now pursue my own business.
And I feel like I'm back right where
I was when I first graduated, but with
a whole other framework and mentality
and mindset for how I approach my work.
So when I first began, I mean,
just to kind of give you a
little backstory of who I am.
I mean, I graduated in 2012 with
my bachelor's of applied arts.
I went to art school, so four
years of color theory and life.
Drawing and learning textiles and pattern
making, animation, website design,
coding, all of that kind of stuff.
Yeah.
And I was always very much on the
fringe of wanting to just do everything.
I think a lot of people in my program
were quite traditional illustrators.
They knew they wanted to be children's
book artists or just do spot illustrations
for the New York Times forever.
And I was like, yeah, I
want to do all of that.
But I also want to code sites and make
a fashion line and have my own brands.
And I, I was just constantly doing stuff.
Even from a young age, I would like
invent a jewelry company just because
it like came into my mind that day.
And at night I'd run into my
parents bedroom being like,
how do I start a pet motel?
How do people know how to find me?
Like, how does a phone book work?
I was just really curious about,
I wanted to run businesses.
I wanted to do things
and make things real.
And I think.
When I graduated, I realized when I
went into advertising, as opposed to
illustration, it's because I've, I've
always been about ideas and brands, but
I didn't know what that was back then.
Branding wasn't even really a
word like branding yourself as an
individual or as an influencer or.
Launching your own business
was not super common.
There's the big brands that were marketed
to you in the magazines and then you as a
freelancer or a little independent artist.
And I didn't really know that
there was a place for helping
people be their own brand.
And so in the process of me just
learning and experimenting and I quit
advertising because the whole 9 to 5
wasn't working for me and freelance
doing all kinds of creative stuff.
And I think by just doing so many
offshoots, I developed my own brand
without really realizing it, of just
being a curious kind of girl who was
really into art, really into design.
And then as I grew up on social media,
when Instagram came out in 2012, I
was one of the first adopters, shared
my life, shared my home renovations.
I bought my first home quite
young, shared that whole process.
And so I was just making things and
I was kind of being a creator or an
influencer without really knowing
it, but I didn't really know myself.
And so when I got this television show
at 25 years old, I was right in the
midst of figuring out who I was and
experimenting, doing all these things,
but not really being an expert in any one.
And then I got this television
show, which landed me as.
A television designer.
And now
Travis Bader: you're the expert, right?
In everyone's eyes, you're the expert.
Sabrina Smelko: Exactly.
And I found that extremely uncomfortable.
Did
Travis Bader: you feel like an expert
when you were up there or did you
Sabrina Smelko: feel
like you're faking it?
I felt like such a fraud and the biggest
thing that bugged me about it was exactly
the fact that there was other people
creating and contributing to the show
and it's not shown that way, right?
I'm kind of the end all be all
designer, but that wasn't the truth.
The truth is we have interior
designers on almost every single
television show you've seen.
And...
I wanted to just be more authentic
about that process and how that
works, but in all of my experimenting
and doing all these things, I feel
like that's what got me the show.
And then once I had the show,
it, the show snuffed out all of
that experimentation I was doing.
And I just really felt unfulfilled.
I felt like everything.
stopped.
I was offshooting doing a million
things and then out of nowhere it
was just, you have no more time,
all of it's taken up doing this
show, you'll be compensated for it.
Obviously the money is the benefit
to the time that they take from
you, but I learned the hard way
that my time was more valuable.
Money meant nothing to me when My days
felt like I was trapped in someone else's
narrative of what I was and who I was,
and the emails and the friends and the,
the connections that I made out of that
didn't feel authentic to me because people
would contact me to say, Hey, I have
ten grand, can you renovate my house?
The premise of the show was
saving money and getting the
homeowners involved in the reno.
So I was just like a cheap
renovation design expert and A,
I'm not an interior designer.
I love it.
I think you can call yourself
an interior designer without
going to school and all of that.
But it was something I dabbled
in and I never wanted to
call myself an expert in it.
And here I found myself kind of
pigeonholed at a young age and
people looking at me across the world
thinking of me as this interior design.
Expert who can take your 10 grand and make
it look like a hundred thousand dollars.
And it just felt very
uncomfortable.
Travis Bader: Well, you had a few seasons
and you're green lit for another season.
And you said, no, and you walked away.
What brought you to that precipice?
What brought you to that self
realization at a young age?
That money wasn't the
motivating factor for you.
And it was something else.
Sabrina Smelko: It was time off
the first time off I had ever had
in my, honestly, my whole life.
I grew up doing karate,
dance, plays, acting, singing,
everything that you can imagine.
And I love it.
I still, to this day, love performing, but
it was the first time in my life between
seasons where I had four months off with
nothing to do essentially, because before,
if I had four months off as a freelancer.
Well, I'm drumming up business, I'm
redoing my website, I'm inventing
projects, if none are actually
coming to me that are paid projects,
I'm making up my own things.
And it was the first time in my
life where I didn't need the money
or the recognition or I didn't
need to work in that four months.
I was literally off.
It was the first time in my adult life
that I sat down with myself and looked
at my life and I owned a home in the GTA.
I had a successful television show.
I was engaged to be married.
And I was.
extremely unhappy.
I was so unfulfilled in my work.
I felt unfulfilled in my personal life.
I wasn't happy with who I was with.
And it was the first time that I
was confronted with all of that.
And it just slapped me all in the face
and I couldn't distract myself with work.
I couldn't distract myself driving
to set or being in traffic or
blaming it on something else.
I had nothing to blame my
unhappiness on because everything
had been provided for me.
I have a roof over my head.
I have everything on paper that
I could want and I'm miserable.
And at the same token, I also was dealing
with health issues, which I totally
now believe are related my unhappiness
and getting a diagnosis of a thyroid
autoimmune condition, which is the
center of your voice, which I don't find
ironic at all that here I was not feeling
authentic or feeling like I had a voice,
even though I had a platform and that's
where this health condition starts for me.
Travis Bader: How old were
you when that happened?
Sabrina Smelko: I was 25, 26.
Travis Bader: So you're basically
having a midlife crisis at 25.
Sabrina Smelko: Yes, that's
exactly what it felt like.
And I didn't know who to turn to because
my life was built up and I had been with
my partner for nine years at that point.
So our, our families were intertwined.
Our lives were intertwined.
I didn't feel safe.
Even saying out loud that I wasn't happy
because I felt like everyone, even in,
in my personal life would look at me
and go, what are you talking about?
You have everything you could want.
What more is
Travis Bader: there?
You have all the trappings of success
from an external vantage point.
Everybody else looking in would
say, Hey, she's got it all.
Isn't that funny?
How many people will sit and
look at the other side of the
fence and then say, man, if only.
If only I had what they had, if only I
had this amount of money, if only I lived
in this location, if only, if only, if
only just to realize that we're all going
through the same stuff and that our own
personal quest for happiness, which is an
oxymoron in itself, people searching for
that level of happiness would presuppose
you're already unhappy and happiness is
not something that you can really find,
but it's, I guess for me, anyways, it's
a state of mind that you have to accept.
The process, the building, the creating,
that's, that's what happiness is for me.
What is it for you?
Sabrina Smelko: For me, it's a feeling
that's the, that's the first and only
word that honestly comes to mind,
because I think my whole life up until
that moment, I had ignored how I felt.
And it's a physical thing.
You know how you feel.
And I was always trying to control that.
And I was never just letting my
feelings tell me the information
they were trying to tell me.
I was always trying to overcome them.
And I think in part that had to do
a little bit with my upbringing.
I was in karate for 10 years and
discipline was a huge part of karate
and any kind of martial arts like that.
And I...
I feel like in many ways, obviously,
that did so much for me mentally to
learn that I could persevere and I
can overcome things and I can have
this kind of stoicism in my life.
Mm.
But I think, because I was so young
when I was learning all of that, and I
was a young girl, and growing up with
Seventeen Magazine in that era, I kind
of turned it a little bit more onto
myself, and made it more about physical
control, and you have to look a certain
way, rather than feel a certain way.
So for me now, happiness is feeling.
It doesn't look like anything,
it's how I feel in the moment.
That could look like me
sitting in my basement.
Or it could look like being on top
of a beautiful balcony somewhere
in a tropical environment.
Right.
It's, it's, it's really how you feel.
It's not something that you can
quantify by any other thing than
Travis Bader: feeling.
So men and women will
approach this differently.
Men will have, they call it
like gut feelings, right?
Women will have women's intuition, how we
can kind of feel these different things.
I mean, I don't think I'm speaking out
of pocket here to say that women are
generally more in tune with their feelings
and emotions than perhaps a man might be.
I know stoicism is a very hot topic
nowadays and, uh, I don't know much about
stoicism, but it seems to be a lot of just
realizing, Hey, we're going to die, uh,
reduce that ego, have a level of control.
Uh, I don't think it delves
too much into feelings.
Does it, do you know much about stoicism?
I saw the books on your, uh,
on your bookshelf there, but
Sabrina Smelko: I mean, just
not from necessarily reading,
but just from life experience.
Okay.
For me, it's.
And I, I have one tattoo and it's a little
white flag, my little surrender flag.
Yes.
Cause to me, that's,
that's what stoicism is.
It's surrendering to what is.
It's allowing, it's allowing life to
happen while, control is a funny word,
but while maintaining the idea that
you have control over your energy,
or at least where you spend it, who
you spend it on and with, and where
you bring that, and I do find it.
It very empowering to think of
the fact that life isn't just
happening necessarily to you.
I find it enjoyable and empowering to
think that everywhere that I go, I'm
influencing the energy with my energy.
And in that way, I can control my
outcome slightly while still being
open to the ebb and flow of life.
It's it's, I don't know if that's
the proper definition by any means.
That's just how I interpret
Travis Bader: it.
So sort of like manifest destiny,
you'll create your destiny.
Sort of a matrix approach of being
able to, uh, understand the systems and
processes that work and you're essentially
creating your own surrounding around you.
Is that something you would describe?
Sabrina Smelko: I do believe that.
Absolutely.
I totally am one of those energy
people who, I think everything is
energy and vibration and you can.
shift it.
I don't know how to explain it.
I don't know how to get it
through minds of people who are
very closed off to that idea.
I have experienced what I feel like
are two different lives, perhaps
three, but definitely in my youth.
I was extremely depressed and I
don't know that I want to use the
word suicidal by any means, but
I was very apathetic about life.
I didn't care.
And in that kind of a way you could
almost be like, well, there's a certain
amount of surrender in that you're
just like, Oh, take me, whatever.
If tomorrow I wither away, so be it.
But now I embody a surrender
in a powerful sense.
In a funny way, I think I'm almost
invincible like I might live forever
And I think there's something to that
that when you think and believe that way
You're not so privy to the, ah, so be it.
What if a car hits me tomorrow?
it gives you a little bit more of a
sense of you do have a purpose and
Everything that's surrendering around you
It's almost this beautiful relationship
where you're the only one giving energy
and you can almost see other people as
not pawns in your life by any means.
There's obviously so much importance to
relationship, but I do think that we are
on a very individual journey and a lot of
it is energetic and very hard to explain.
But all I know is I've come from two very
different, my, my youth mind and where I
am now is a completely different brain.
It feels
Travis Bader: like.
Do you have an example of any
time when that energy feeling
really became self evident to you?
Sabrina Smelko: Probably throughout that,
that summer that I was just referencing
where I was off for the first time in
my life, feeling the shift of relief
when you make a decision that's right
for you and that energetic 180 that
happens just by making a decision.
And so in that summer, one of the biggest
decisions I hadn't yet decided I wanted
to move across the country and quit my
show and do all these more drastic things.
For me, it was a lot closer to home.
It was just in my
relationship at the time.
I went through a breakup as, as you
know, all of these things came up.
I naturally brought them to my partner
and the process of breaking up began.
And that single decision, the energetic
shift of, I was in the same home, I'm
in the same place, I still have the
same job, but how I felt from the hour
before I had that conversation to a
minute later is such a shift that you,
that's all that you can describe as life
is, is a feeling and this energy shift.
And I
Travis Bader: don't know.
Do you find that?
So.
Maybe I'll tangent here and
I'll ask a couple of questions.
I know we kind of discussed
in the past about ADHD.
Is that something you've
ever been accused of having?
Sabrina Smelko: By myself,
by my own accord, for sure.
And maybe my parents.
Travis Bader: So all these different
ideas, all these different places
that you could be working towards,
um, uh, different businesses
that you want to try and start.
Each one of these will bring a
certain level of energy shift.
It will bring a certain level of
excitement as you endeavor on it.
But at some point I would imagine as you
start going down that route, it becomes
mundane and it's time to shift again.
As you talk about these energy shifts,
is there perhaps a bit of a high
associated with that shakeup that
people might look at, look for, or is.
When you find your right energy, have
you found that to sustain for you that
you don't need to keep changing it?
That's a
Sabrina Smelko: very interesting
question for me personally.
And I don't know, I'm not sure
if it's personal or not, but it's
fun, has a lot to do with it.
If I'm having fun in my work day and
my walk with my dog and my dinner with
my partner, My energy shifts will be a
little bit more frequent and positive.
I find if I'm, if I think about when I
was younger and I just didn't have any
determination to do anything and just
kind of went through the day, there's
no excitement, so your energy's just
constantly at this sort of like, if you
think of like a frequency or us as, You
know, like an actual scale of sound,
you know, I feel like we're supposed
to be like this constantly moving,
growing, learning up and down balance.
But I was just at such a flatline state.
And I think a lot of
people who are in that.
That trap of just not living according
to what makes them happy and caring too
much about what others think perhaps,
and that was definitely my trap.
I think that's, that
flatlines your energy.
Your life force is just totally
flatlined when you're not happy
and you're not having fun.
And for me, Having fun, beauty,
happiness, those are the only
things that bring me joy.
And relate that to anything that can, for
food, for art, for the shows I'm watching.
I feel like the goal to feeling vibrant
and living in a way that makes you
happy and enjoying your job and enjoying
your partnership is It's having fun.
I feel like that's the
point of life, honestly.
If you're not having fun, and it
sounds so simple, if you're not
having fun, what's the point?
But it's deeper than that for me, where
I think that when you're in a fun energy
state, your frequencies are going all
over the place and you get to tap into
whatever else is at that frequency.
And the other fun things that exist at
that high level, as opposed to being in
that flatline state, you're only going to
access flatline people, flatline feelings.
I do believe that when you get happier
and you increase your frequency,
now you're going to interact
with people of that frequency.
If you're super happy one day and
everything's, you know, buzzing and
all of your ideas are good and you're
having fun, I think you're going
to attract people at that frequency
and experiences at that frequency.
And I, that's totally
Travis Bader: my belief.
You know, I saw a good friend of mine.
And he.
Another ADHD fellow, undiagnosed,
but he's got a way worse than I do.
Like he'll be telling a story and
then he's running through our house,
arms waving everywhere as he's
telling the story and looking behind
him, like people are chasing him.
It's like.
I wonder if this is what I look
like sometimes, but I'm noticing
it now anyways, he'll get into
different things and he'll go all in.
I've seen them make millions.
I've seen them lose millions.
I've seen them use, use on the uptick
and figured out the formula for
sustaining both his happiness and life
and success in business right now,
but you know, he'd get into things.
He'd get.
Into radio and he'd collect radios.
He's like, look at how cool this is.
Right?
All these old radios I'm rebuilding.
And you take this crystal,
it's just a crystal, right?
And these crystals resonate on a
frequency and you got to swap one
crystal out for another crystal
in order to talk on a different
frequency or receive on a frequency.
And he says.
Everything we do in life, we talk on a
frequency, we see on a frequency, we,
everything is working in wavelengths.
And so he, he was a big believer
in this from his, a more
analytical scientific perspective.
And then John Sinai gets, uh, he's
been on the podcast in the past.
He's a South African individual.
Um, I think it was in Dubai when I was
talking with them and he was saying
similar to what you're saying, you
know, Um, how many, how many drug
dealers and arsonists and, uh, criminals
do, you know, well, I don't, right.
This is like, do you think that there's
none of them around you right now?
Cause I'm willing to bet you go on a few
block radius and you're going to find.
Some of these people probably in your life
or around you, but how come it is that you
don't see them because you're working on a
different frequency and you're associating
with people who are on your level.
And if we understand this and we
don't like the frequency that we're
on, and we don't like the level that
we're on a deep understanding of that
would say to a person, logically.
There's something I should
be able to do to change that.
So I can maybe start hanging around
with people who are bringing in
more positivity, who encouraged the
best in me, who are more productive
and, uh, allowing me to be me and by
default, a higher level of happiness.
But I think, I think a lot of
people have a fear of that change.
They're resistant.
They.
Do what they do.
Cause that's what they've always done.
And they end up getting the
same thing over and over again.
I get the sense.
And in your intro, I mean.
The equally creative and courageous
Sabrina Smelko that there's
a level of courage associated
with making these changes.
Cause I think so many people go through
life and they're like, I'm not happy.
I can identify certain things in my
life that I think would be better,
but I can definitely identify what
I, what I don't like, but man, if I
made that change, there's this great
big question mark in front of me.
Do you feel that?
And if so, how do you deal with that?
Sabrina Smelko: Yes, definitely feel that.
And how I deal with it is I think
I'm a very positive person where
I totally believe that that next
thing is a twofold a, it's going to
be better, but be it because of me,
I think that by choosing something
different and making that change.
I don't believe in subscribing to like,
okay, I ended this relationship, I'm
making this change, I'm just gonna wait.
And I think a lot of people in
this space talk about, well, if
it's for me, it'll just come to me.
But I think you have to use your
energy to get the thing that you want.
And so, even if it's just intention,
even if it's just mental thought and
focus on that next thing, I just have
always had faith that so long as I know
what I want and I'm constantly learning
what I want and learning myself, that
next thing will always be better.
That next thing will always be for
me because I'm evolving and I'm
learning more and in my experience,
I'm happier now than I was.
Five years ago, 10
years ago, 20 years ago.
So I, I have trust.
I think trust is huge in the game of life.
If you don't trust yourself, if you don't
trust your life, if you don't trust that
what's meant for you is happening and
that maybe even the challenges you're
going through are meant to happen,
you're never going to get anything.
Because I think you have to, trust
requires courage and it also requires
this lack of fear where you just
blindly go at it because you trust
that there's something better.
So if you don't have trust, You're
never going to do anything courageous.
Travis Bader: So somebody from a
religious background would say, uh,
have a belief in the wise dispensation
of divine providence, right?
Belief and there's an external thing
out there that I can, I can trust.
Some of the things that you're
talking about, stoicism would
also lay into, uh, Taoism, right?
Into the idea of surrender and.
I understand being in the
now or the way, right.
Which I think is what
Dow means is the way.
Um, but this trust has to
come from somewhere for you.
Where does that trust come from?
Is it something that you've built
over time and you look at repeatable
actions and say, I can trust this
because I've seen it in the past.
And if that's the case, how do you take
that next step that you haven't seen?
Or does it come from
something else external?
Sabrina Smelko: That's a great question
because I think the answer is kind of
even surprising to me, which is that.
I learned that I couldn't trust anyone
else is the best answer I can give.
My, I was a very good girl my whole
life and in quotations, good girl.
I did everything everyone told me to.
Any rules there were always just followed.
It doesn't mean I didn't
question them, but I think.
What happened for me was that I went along
with everyone else's path, get married,
have kids, do this, be successful,
buy a house at this age, whatever.
And obviously none of it satisfied me.
And so I stopped trusting
anyone but myself.
I think at that time, I actually, as a.
I made a huge poster
that said, trust no one.
I love it.
And, and I, I, I wish I could
revise it to trust yourself.
Maybe it would seem a little bit more
positive, but I, I think that was a huge
realization for me at the time was that.
I only ever got anything I wanted
out of life when I trusted myself,
even when other people fought that.
Even when my parents or people
close to me would question things.
If I ever did it myself,
it was a good outcome.
When I did it for someone else...
And for someone else's narrative or
story, I, I'd never loved the outcome.
And so I think through trial and error
of my own life, over many different
relationships, doing a play, taking
this course, you know, I realized
that when I was following others
or trusting what they told me to do
and what, you know, this might make
you happy, this will keep you safe.
I didn't like any of the results.
And it was only once I
realized enough times of...
Every time I did my own thing,
I was really happy about it.
And so it was just self trust and to,
I will must say to, there was also, um,
as I was referring to earlier, kind of
like a darker time in my youth that I
did go through some hard stuff and I
was the only one who pulled myself out.
I never talked about it with anybody.
I never even shared with my
parents, all of the deep, hard
issues that I was going through.
I got myself out of that time.
And I think,
Travis Bader: why wouldn't
you share with others?
Not that I'm judging, because
I would be the same way.
Sabrina Smelko: Yeah, I
just didn't feel safe.
I felt that every time I shared something
negative or even just like a Untrue belief
it was like what are you talking about?
I just didn't feel safe necessarily
sharing I felt like the reaction was
almost as bad as the feeling itself.
I wasn't I didn't get comfort
necessarily when I shared Friends,
family, whoever it may have been with.
I didn't get what I needed out of
Travis Bader: sharing.
I find that interesting.
I find so many times people will,
will share something and the
other person will want to provide
solutions or maybe diminish it.
You're sad.
Think of these other people.
You're hungry.
Well, you don't know starvation.
You're whatever it might be.
And they're trying to create that
balance in your head for you.
I'll be at well meaning sure.
Perhaps
Sabrina Smelko: I find too,
especially when it's hard stuff,
people are uncomfortable who are
close to you because they love you.
They want to just help by providing, well,
here's what you could have done instead.
Maybe if you didn't do this, maybe
if you did the debt and it was
a lot of what ifs and a lot of.
hypothetical in a lot of hindsight, and I
just don't find that helpful, personally.
I'm very much, I mean, maybe it's my ADHD
run before I walk personality, but I want
to know moving forward how to avoid this.
I don't want to know why
I got into this mess.
I know why I'm here.
I understand mentally I'm in this place.
I don't need to, Look
back at how I got here.
I want to get out and it wasn't
progressive solutions necessarily
when I would share It was more like
well, how did how did this happen?
And I wasn't wanting to dwell in that
place So at around 17 18, I had to just
decide mentally for myself like I this
is something I need to overcome myself
This is something and eventually I
would share with people and eventually,
you know People close to me and my
partner helped me through a lot of that.
But yeah, it was It's that self trust,
self faith, self work, that really got
me through and that leads me to still
make courageous decisions because I'm
like, hey, if I got through that stuff
alone and every time I do something on
my own volition, it leads to good things.
Frick, I'm going to
trust myself, you know.
Travis Bader: You know, I, I got a
hypothesis and I could be completely
wrong, but, um, or I could be completely
right that people will tend to diminish
somebody's honest feelings that are
being shared with them, either through
a leveling process, through, Of look at
how bad it, it could be somewhere else.
You should feel fine or dismissing
the person's concepts or ideas because
they're not honest with themselves.
And there's a fear in themselves
of being able to share that what
you're feeling is absolutely normal.
And we always have these ideas in
society of trying to get to a normal
place of trying to feel happy of
trying to be how normal should be.
And however you are feeling is
very likely, very normal for how.
You should be at that point of
what you're going through of
similar life experiences of similar
impulse and input, uh, it's normal.
And if you don't like that normal
place where you're in right now,
just know that it's normal for you
to be able to get out of there too.
Sabrina Smelko: Yes.
That would have been very helpful.
And that's something I've now learned.
And anytime someone has a hardship or
if they need to chat about it, I find
that's the most helpful thing is just.
That's okay.
So what?
I know you're feeling this way.
Yeah, I have before too.
It changes every every there's nothing
permanent It will always change and I
felt like when I shared any negative
emotions like that exactly to your point.
It was just like Devastating where
this is the rest of your life Oh my
goodness, like but it could I what I
was really just wanting and looking
for what I now know is just okay Like I
hear that you feel that way like let's
It's not trying to figure out why.
It doesn't have to be deciphered.
It's just acknowledging a feeling and that
is, it can pass and that you can shift it.
You can shift that energy and that's
why I had to learn that on my own
was how to change my mood, how to
change my mind, how to shift, how
the heck do you shift your own energy
when you're in that kind of a funk?
But I think just knowing that, that
knowledge that it does change and if
you just accept it, if you just let
yourself go through that emotion,
get the angriest you'll ever get.
Get the most depressed you'll ever get.
Allow yourself to feel
sad, and guess what?
Tomorrow you'll probably see something
and laugh and go, Oh wow, okay, so
I can simultaneously feel sad and
laugh at something, and that's okay.
That's life.
I just wanted it to be okay to have
a full spectrum of emotions, and I
felt like up until that moment of
my life, everything was positive.
I had such a beautiful, charmed childhood
and life, and nothing bad ever happened,
and Once I reached that 13 14 year old
state when you start seeing things in the
world and maybe friends go through hard
times and you see loss for the first time,
I just didn't know that that was okay.
That that could coexist with.
Being happy and having a nice
meal the next day, you know, it
was never that emotional side of
things It's not taught to you.
You don't learn it in school and unless
your parents are extreme feelers and
Emotional themselves and willing to
let all of that down, which is hard
to ask of a lot of people Sure, sure.
It's tough for a kid who feels a
lot to Learn that maybe certain
feelings are bad or to hide them.
And so I learned for a long
time to, to hide my feelings.
And I think back to now
quitting my show and getting
my autoimmune thyroid disorder.
I think for so long, I was just
suppressing certain feelings.
I was suppressing any time I
felt negative in my relationship
that I didn't want to be in.
How, how did I do that for so many years?
It was just a suppression of feeling.
Travis Bader: I do believe that what we're
thinking about and our feelings that we
have will manifest themselves physically.
I'm, I do ascribe to
that a hundred percent.
Um, you know, there's a couple
of sayings that we kind of
tossed around in our house.
Uh, once there is no tiger, I think, uh,
we may have talked about this one before.
There is no tiger.
And that was a excellent storyteller,
a guy who's got a YouTube channel
and TikTok and all the rest.
But he talks about, um, just bombing
one day right in front of his boss
on a road trip, on a sales call, and
it was supposed to be big and he just
bombed it and he's feeling terrible.
And he goes into the hotel bar
later at night and orders himself
a drink and woman jumps over the
bar and get someone together.
Turns out it wasn't even the bartender,
he says, but, uh, she had a tattoo.
Really?
A gruff, um, hard Polish woman, he
says, looks like she could have led some
labor revolts herself single handedly.
And she's got a tattoo on her arm at
a time when tattoos weren't popular.
And he asked, what is that?
And he says, there is no tiger.
He's like, well, what does that mean?
It says, you know, in
time we had real concerns.
We would be eaten by bears.
We'd fall through the ice.
It'd be eaten by a tiger.
Now.
There is no tiger.
So when we're feeling bad or
feeling overwhelmed and having that,
there is no tiger sort of mantra.
Okay.
Yeah.
What's the worst that could happen?
Let's play this one too, too.
Like what you're saying, feel bad,
go through to the next logical step.
What's the worst that could
happen if we go through this?
There is no tiger.
And the other one is
anyone can sail a boat.
A friend of mine went out
and he had a sailboat.
He picked up and I was like,
I didn't know he could sail.
He's like, wait, talking
about it's big sheet.
That's a win.
Anyone can sail a boat, right?
So he's out there sailing a boat.
I'm like.
I like that.
He said, sure, there's
going to be a lot to it.
If you want to be really proficient
and good at it, but I mean, maybe
you suck, but you're still catching
the wind and sailing your boat.
Anyone can sail a boat.
And when I look at things that like
what you're talking about before,
maybe the imposter syndrome, like
who am I to go out and do this?
Who am I to stand in front of a group
and lecture on, on, on this topic when my
background is a, and I'm talking about B.
Um, but anyone can sail a boat and the
more we do it, the more comfortable
we'll get at it and the better we'll be.
And if we just keep that mentality in our
head, it's amazing what we can accomplish.
Sabrina Smelko: Yeah.
And the resiliency that that builds, like
your tenacity, you, that's just something
that a lot of people don't develop in
their life is the ability to just kind
of bounce back or try things and learn
things and stay in that kid, like energy.
Like, I think that's.
So important.
That's, you know, what might lead
to an early death is stopping.
Just stop learning and stop doing
things and be like, I've done
everything I've needed to do.
Like, I never want to be that way.
I think that's the key to a long,
happy, healthy life is constantly
just learning new things.
Go on adventures, treat
your life like an adventure.
It's so short.
I think about that all the time.
It could be taken away tomorrow.
Like, I don't know.
I just have a whole, yep.
Memento Mori.
Absolutely.
Travis Bader: You know, that's
number one fear for a lot of people.
Well, I guess number one fear is
supposed to be public speaking.
And then, you know, the fear of death.
And I remember I've done this with
my wife in the past and we're in
an airplane hopping between little
islands and it's extremely turbulent
and it's bumping around and she's
not feeling good because at one
point she really didn't like flying.
Now, I think she's kind of got
her head wrapped around it.
And, uh, I look at her, I'm like, you
know, what helps me sometimes is I
think of like, what's the worst possible
scenario that could happen right now.
And she's like, well, I
guess we could crash and die.
I'm like, no, no, no.
That's not the worst possible scenario.
Right.
I mean, we could crash and be
horribly injured and be out in
the ocean and sharks are swimming
around and we've been in a lot of
pain for an extended period of time.
And, but that's not happening right now.
It's just a little bumpy, isn't it?
Right.
And I don't think in the moment that
sort of, uh, pep talk helped her.
But she has mentioned later
on that she utilizes that
principle when looking at things.
And it's a helpful principle, uh, that,
and the other one, I know she was, I
think at the time, uh, it was amazing,
the right hat, the right person has
to be able to, uh, be able to accept
this information, giving birth to
her first child, extended long labor.
And I said, you know, obviously lots
of emotion, lots of pain, lots of.
Everything.
And I said, you know, this
is one day of your life.
How do you want to look back on it?
Right.
And, uh, she says that really helped
her that that different mind shift.
And cause you know, she looks
up to her grandmother, who was a
very tough woman and who's, uh,
endured a lot of hardship and pain.
And I mean, how we act at our worst
times is really what defines us and
what builds that character within us, as
opposed to how we act when things are bad.
Going well and how we present
ourselves when everything's perfect.
Sabrina Smelko: Absolutely.
And it builds right?
Like every time you go through one of
those things where you overcome a fear
or you're not so afraid of something, or
you can do something with a little less.
about it, that like build something
in you that I think is so vital.
And now in my life, I'm
very much focused on that.
Before I was a little bit more in my head
and I've always been into yoga and more
of like that mental health side of things.
But I think as I get older, I'm
really interested in like the
physical again and maintaining.
That resiliency on more of like a
physical side of things and being sure
that I, I am able and mobile and can
continue because I know how much I get
out of when I do things like that and put
myself out there and move to a new place.
I grow so much and you get so much
confidence and that's when you get into
your adulthood and you're like, ah,
like the thirties are better than your
twenties, you know, and I'm sure in your
forties, you're like forties are better
than your thirties because you learn
yourself more and you develop your.
Your character, like you were saying.
And so, yeah, at this point in my
life, I'm trying a little bit more to.
Bring that back into balance and, and
listening to the podcast too, like
building muscle and physically training
again and wanting to kind of get
back into martial arts a little bit.
And it's all such a balance, like the
energy stuff and the physical stuff.
It's, you start to just realize if
it's not in a perfect balance for
you individually, you're just, it's
all about feeling, as I said before.
So if something's off, you're
just not going to feel good.
And so, Right now, I'm back to
working at home and for myself and
getting into that routine where I
don't want to necessarily work out.
It's kind of annoying to, you know, get
sweaty or go for a run, but I'm really
trying to build those things back into my
life because I feel like I've overcome a
lot of mental hard things and now I really
want to continue challenging myself to
not be Not be content, because it's easy
to sit here and just work from home all
day and be inside and sit on my butt.
But I'm really trying to continue
to push myself now that I am
happy and fulfilled in my life.
To not just stay here because,
as I've learned, I am happy and
fulfilled because I'm constantly
seeking, learning, and exploring.
And I'm happy right now because...
I've made some of those changes and I'm
in a better place, but I'm still happy
because I'm still doing these things.
Currently our house is for sale
and we're thinking about up and
moving totally somewhere random
that we've never even been.
We're looking at New Zealand or
the islands and Sunshine Coast.
So we don't know.
I'm just, I think that you have
to maintain fun in your life to
feel fulfilled and to build your
character and to stay happy.
You
Travis Bader: know, you're talking about
the, uh, the physical side of thing
and spending so much time on the mental
side, it's amazing how much physicality
will affect the mental outlook.
And it is such a vicious cycle though,
because when your head's not in the
right place, trying to get physical.
Man, is that tough?
Like even just getting the motivation
to go up for a run or a walk or get
out and do something can be difficult.
And I can recall many a hike in the
mountains when I'm flying up the mountain
and just on top of my game and just
heavy pack on, and I don't even feel it.
And I can also recall many a hike in the
mountain where I'm slogging and every
step is just a burden as I'm going up
and it was just through just sheer grit,
determination, and tenacity of just pig
headed stubbornness that I get to where
I need to get to, but man, it's tough.
And the only difference wasn't
necessarily my physical health because
my physical health was more or less the
same, but it was definitely the mental.
Outlook on life.
And now you deal with people, uh,
helping them get their voice, be
able to, uh, promote themselves
out in the digital world through
websites or through social media.
What are some of the.
Biggest challenges that you see people
are having in order to get themselves out.
And what are some of your like top
10 tips to be able to overcome that?
Sabrina Smelko: The biggest thing,
repeat, I see with nearly every
client is that imposter syndrome.
Almost everyone I speak to
doesn't feel like they're slightly
embarrassed when they contact me
that they want to have a brand and
that they think that they should.
And almost everyone I talked to, it was.
Last week.
I can recall this like it was yesterday.
This girl went on to be like, hi, I'm
really excited to launch my own brand.
However, I shouldn't be doing this.
I know nothing.
I feel like an imposter.
And then she described for five
minutes, all of her legitimate.
Experience all of the things that
led her to this point, everything
in her personal life, her childhood,
her education, her last couple of
jobs that she had made it so perfect
for what she was trying to launch.
And what's really interesting to me is
I've started to realize that imposter
syndrome is almost just feeling like
you've never done that thing before,
while knowing that you're meant for it.
And I think that's where it comes from,
because it's like, it feels right,
you know that it, it's like a costume
that feels comfortable to put on, but
you've never put it on before, no one
told you to put it on, and, and no
book did it tell you to put it on.
And I think that's where imposter
syndrome comes from, is when
something feels so right to you.
But no one else has done it,
and no one's told you to do it.
And I think that if you feel imposter
syndrome, that might be the best
sign that you're on the right track.
Because you feel like an
imposter in your own self.
You haven't even told anyone about this.
You just feel like a fake because
you've never done it before.
But it's your next level
that you need to get to.
So, just try and get comfortable
with that fact that this is for you.
And I think...
We, we call it imposter syndrome, but
it should just be called discomfort
before you grow into that next stage
that you're supposed to be at, you
know, it's like, does a, does a
caterpillar have imposter syndrome when
it knows it's meant to be a butterfly?
That's kind of how it is.
Like they know they're meant to be
a butterfly, but right now I'm not.
And I, I'm not in that physical
state, but I know I'm going to be,
and I know I can evolve to that,
but I don't feel like a caterpillar.
I don't feel like that butterfly yet.
But they still are, doesn't mean
that's not in their destiny.
So that's how I kind of think about it.
And that's the main challenge
I see people dealing with.
Travis Bader: You know, I, so there's
another podcast I'll talk on often called
the collective and Chance Burroughs,
he's, uh, he made a statement on there
and he says, um, the problem with.
Sculpting yourself, right, of trying
to make yourself into what it is that
you think you should be, is that you're
both the artist as well as the medium,
you're, you're both the artist as
well as the, um, um, the, the rock.
And.
It's going to be painful.
It's going to hurt as you start
chipping these things away and
it's not going to feel comfortable.
So I thought that was an interesting
sort of like your metamorphosis of
the butterfly through the chrysalis
and to, um, I also had a, another
past podcast guest, a friend of
mine, we sat down with a couple other
people who've been on the podcast
actually, and he's looking at moving.
In a new direction with his
business and what he'd like to do.
He's got so much potential
and so much to share.
I'm really excited to
see what he does with it.
I'm not going to pre announce
what what's happening here.
Uh, but I'll definitely be announcing
when he takes that next step.
But, uh, uh, the other fellow who's.
Very successful in his own right.
Kept saying, I think you're
having imposter syndrome.
And he's like, I'm not
having an imposter syndrome.
I know where I'm at.
I know what I'm doing.
And the more I thought about it
and I'm looking at this, um, maybe
it's just a different definition
of what imposter syndrome is
because you haven't been there.
You haven't done that next thing yet.
And the questions that he was asking
everybody else that was sitting down,
who were providing their insight and
their background from, it was like, it
was crystal clear to us as to what the
next steps were and where we could go.
And from his mind, uh, the next, the
tiniest next step seemed to be like,
like, how do I just start that one?
How do I get just that?
Cause I can see the other ones as I
get rolling, I just don't see that one.
Next step.
Do you find that in the people
that you work with as well?
It's just, it's so clear to you where
their path is and they just are so
hung up on that one little step of.
Whatever it is, whatever that mental
mind block that they're putting up.
What do I call the company?
Or how do I collect money
or whatever it might be?
Sabrina Smelko: Yeah, absolutely.
Oh my gosh.
Yeah.
And it's so interesting if they
have that little hangup, they can't
get past to the exciting stuff.
And what I find and why I do
the services I do now, where I
always have an intro call and
it's one on one exactly like this.
And we just shoot the shit for
an hour because what I find.
The biggest marker for if they're
going to be successful and if they're
going to do something with their
brand is if they're excited about it.
Period.
Full stop.
If you're not excited about your branding
or your, how your Instagram looks, or if
you can't get behind it and get excited
about it and think it's the coolest thing
ever, you're not going to be successful.
You're not going to put it out there.
So I come back to fun and being excited
about something and so for a lot of
people they can't get to that fun
and excitement because they're just
so hung up on, I don't know how to
get a URL or something interesting.
So that's where I come in and that's
what I'm trying to do now is offer.
Being like your creative counterpart.
You know, a lot of us
do these things alone.
I've launched five different brands
totally alone, and I've learned now that
they probably would have been ten times
more successful if I just had a little
bit of help from someone who was equally
as excited about what I was gonna do.
And just had that someone
to bounce stuff off of.
Because I think often, especially for
people who are launching a new business
or brand or something innovative, you're
going to get an echo chamber of your,
your partner, your friends, your family,
they might support you, but you're going
to get a lot of, ah, maybe do it like
this, or I don't know, like, what if that
might be a little too much, or they'll,
they might whittle down your dreams
a little bit, or at least not be as.
generative and excited as you might be.
And so that's going to impact your
ability to even want to do this thing.
What I have in droves is excitement.
I can get so jazzed about someone's stuff.
I could, I could invent a, uh, I
could come up with a funny name
that I think of a product for, and I
will spend all day searching for it.
looking for URLs that match,
looking for white label products
that I could have under that brand.
I get so excited thinking about
new things and inventing things.
And I've realized that
that's a, that's a skill.
Like being someone.
equally as excited person.
I, I get people all the time on
calls like, Oh, I think that this
would be kind of interesting.
I think it would be fun.
And just by me going, Yes, that's fun.
Oh my goodness.
What about this too?
Oh, you can add on top of that with this.
Then you get a million offshoots of ideas
and that's where good stuff comes from.
I just think nothing new and original
is going to come from not being excited
and not throwing spaghetti at the wall.
So.
My sessions and what I try and
do with people is be this person
who will toss the spaghetti at
the wall when no one else will.
Travis Bader: That's funny.
I actually had an idea for you.
The first time I met you, I had this idea.
So you've got the Healer brand
and, uh, you make all your own
products and you're very successful
in marketing and selling them and.
I can let you talk about them.
I know we've got a bunch
of them in our house.
Uh, but, uh, a aromatherapy brand, a
division of Sabrina's smell Co it's
just the goofiest little thing, but
I thought that URL and it just, it
makes the, it makes the name stick.
Anyways, my wife says, don't
say that Travis, don't say that.
Sabrina Smelko: But so that's
the fun stuff that I think
people like that though.
Like it's silly and no one's going
to offer that professionally.
And I think that's where I, in the past
couple months, really have honed in
on my services, realizing that there's
a ton of professional branding houses
and studios where they have staff
and big fixed prices and packages.
And that's just not me.
I'm so one on one.
I really, really, I like reading people's
energy and trying to figure out the
little nugget that gets them excited.
And so that's what I just realized.
I wanted to.
Provide for people was just being that
kind of creative counterpart service that
isn't necessarily as stuffy as an agency.
I just, I think it's important
that people get excited and
have someone to talk to you.
So I think of myself as like part
designer, part therapist, part energy
worker, part brand counterpart,
like whatever you need help with.
I just like get keeping people in that
excited state because if you're not having
fun with your brand and you don't like
it and you can't feel like you represent
it, you're never going to use it.
And it's never going to be successful.
Travis Bader: So here's something
that you mentioned earlier.
You said innovative with someone's
doing something innovative.
And I think that is one area
where you bring a ton of value.
You're right.
There's a lot of agencies out there.
There's a lot of.
Cookie cutter formulas.
That'll help people through, they'll go
to school, they'll learn the process.
They got the basics and they can
provide that, that background to
an individual who might need it.
And that works.
Like when I was starting Silvercore,
there was a, um, the Wardell group,
I think it was called Mark Wardell
and he had a coaching company.
And anyways, he worked out with a fellow
I knew and he says, come on in, we'll
help you out, we'll get things rolling.
And don't, don't worry about it.
You're just starting out.
You're, I think it was early
twenties, late teens, whatever it was.
I had no money.
And, um, so sat down with one of their
business coaches and they give me, they
said, this is going to be like a business
degree without having to go to business
school and call this is fantastic.
Right.
I suck at school, so I'll
get this information.
And I found it was so dry and so
boring, what that one individual is
bringing to me, based on the fact
that he had no concept of my industry,
it was so foreign or out there.
And he's like, Oh, well, you have to do
is mingle with other people out there
who are successful and hang around.
So I'd go to their, their groups and
their meetings and, I'm, I'm not saying
anything bad about the company because
there's a lot of people who found great
value in that, but the other people
that were doing their businesses were
like say real estate agents or they've,
they ran a baristas or they, they had
businesses that were established in
the public mindset and there was a path
forward and there's great value to them
to, to associate with those others.
For me, everyone says,
what do you do for work?
What is that like, like who's your market.
And there's this huge
question marks and it.
I found that also would find
everybody else in your life.
You think you can make money at that?
I don't think so.
You're wasting your time.
Why are you pursuing down that
endeavor when you could do something
that makes sense like this over here.
And that's the value that you bring.
I find in spades is when you're
doing something innovative
that doesn't have that roadmap.
You can help them see that path
forward and he can help other people
see it too, because when you tell
that story in a way that makes sense,
not just to the individual, but
other people like, oh, I get it now.
I get how you're going to be
able to do something or create
that story or that desire.
There's huge value to that.
Anyways, that was
Sabrina Smelko: my perspective.
And it's yeah.
And it is that way though.
It's totally individual.
It's customized to the person because
I'm not going to shoot down someone's.
I think I am hoping that I work
with more and more innovative
people, but that's exactly it.
I find there are certain businesses that
you can follow the same formula and you
know, maybe an agency is the right answer
for, for that kind of an individual.
But I like working with people who
kind of have a different idea or have a
little bit of a weird niche or want to.
A lot of my clients too are in people
who I'm trying to attract more of is
people who don't have a brand at all yet.
And they're trying to invent it because I
don't think you just have to have like a.
supplement and this is how you do it.
And you just sell it through Instagram.
Like I'm really inspired by different
ways that people make money.
I'm inspired by like
software as a service.
I'm inspired by the
models that people use.
There's a nutritionist.
I follow a holistic nutritionist
and she has a really cool
model where the first sessions.
200.
You get so much stuff.
You get two hours live with her on video.
You get a huge package catered to your
diet and lifestyle and all that stuff.
And then follow up sessions are where
like 50 or 100 or something much cheaper.
And I was like, that is very smart.
I like to think about how that model
could be used for someone else.
You know, maybe, um, a counselor
or someone in a different field.
Like, I really do want to help
people figure out what a business
might be that isn't traditional.
Not a brick and mortar
shop, maybe not a retail.
Maybe it's, maybe it's subscription boxes
or a seasonal box or a cool set or...
You do jewelry, but it's only
sets of jewelry or I don't know.
I just really like thinking about like
weird, fun, new ways to use technology,
to use social media, to use domains,
to use all these different platforms
to like come up with a new business,
come up with a new service, like
provide something totally unique.
And so that's what, if you want to
get those kinds of ideas in your head,
that's what I hope to bring to people.
And that's the kind of
people I want to work with.
Travis Bader: I get asked a fair bit
in the sort of outdoors industry of
where do I see a possible business?
Where do I see, uh, the future, the
trend of, uh, of what we're doing used
to be a lot about the firearm side.
Where do I see the, uh,
the trends of that moving?
Um, and when I was younger, I had a
whole ton of ideas and I was a little
bit reluctant to share these ideas.
Like, what if you go off and take it?
What if you.
Uh, take that idea and go run with it.
And nowadays I share them all because
I've realized that it's only going
to be better for us in general, if a
good idea takes off, but most people
aren't going to take that step.
Even if you give them a roadmap
and the perfect idea, the vast
majority of people out there.
I don't know what it is.
They don't believe in it.
They don't believe in themselves.
If lack the courage, whatever it
might be, they'll come up with
reasons to not take off on whatever
that, that different thing is.
It's too much work, I think is
what it generally boils down to and
nothing worthwhile ever comes easy.
But I do know that if you put
that effort into any one of these
ideas, that you'll be successful.
Now, whether you turn around and say,
man, I could have been just as successful
or more successful in an easier fashion.
Maybe, maybe not, but if it sparks
that passion in you, who cares if
the other one was easier, you enjoyed
yourself in the process and you're
going to outperform anybody out there
who's doing it just for the money.
Who's not performing.
Sabrina Smelko: Comes back
to that word, enjoyment, fun,
being excited and enjoying life.
If you're in that energy,
your life is good.
Period.
It doesn't matter what you're doing.
And that's just been the biggest
lesson of my life is yeah.
Making it.
Enjoyable, fun, making sure that you're
feeling good at anything you're doing.
Travis Bader: So I deal with a
number of people who have their
own TV shows and, uh, or who are
aspiring to have their own TV show.
And now with YouTube, it's getting
easier than ever for people to have a
video presence, but you took it to a
higher level than what most people do.
Just having a TOK channel.
You're, you're on HGTV
and a regular series.
If somebody wanted to pursue
that as a bit of a path, what
would that look like for them?
And what sort of advice would you give
to yourself with the knowledge you have
now, if you were looking to do that?
Sabrina Smelko: I heard the best
piece of advice when I was first
starting from Sarah Baumler, actually.
Um, we were at a Chorus Upfronts, which is
this big event where HGTV kind of parades
their talent out on stage, and they want
advertisers to buy into the shows, to
have their commercials in their slots.
And so all of us HGTV talent, you know,
McGilvries, Holmes, and the Baumlers, all
these people, I'm kind of the newer girl,
and I don't really know these people.
to be honest.
Everyone's been fantastic.
And I will never forget.
I was standing behind Sarah Baumler
and she introduced herself to me and
we just started chatting and you never
know how much time you have to talk
until a producer's like, okay, get
on stage or whatever you need to do.
And I'll never forget.
She Gave me the best advice.
I didn't even really ask her advice
or I don't know how it came up But
naturally she was just like do you
have your own like do you have a blog
or a brand or a anything like that?
And at the time I didn't so my
answer was just no I have this show.
I'm excited.
I'm new, you know This is my co host.
I was just so naive and she
goes You need your own thing.
If you're gonna go into television,
without at least a blog, or a
publication, or a magazine, or a
single product, what's the point?
She's like, this is all great,
but it's great advertising for
what you actually want to do.
Don't just let this be the end all.
Don't let you having
the show be the product.
The product isn't the show, the
product is what you want to do.
And unless you have your own
business or brand or something you
want to say, what are you here for?
And that was right at the beginning
of before I even started filming.
And I think I only had like maybe a couple
episodes under my belt at that point.
And I just stuck with me so much.
And I never forgot that.
And I think that's why I ended up
quitting in a large part was because
I knew I needed to build my own
thing before I would ever possibly
even get back into television.
And if you have.
A presence and a platform, but no,
nothing of your own that you own.
What's the point?
People are going to just think
of you as that girl on TV and
pigeonhole you as to what they think.
Unless you have your own
definition of yourself.
And I didn't.
I was still learning who I was.
I was young.
I was 24, 25.
And so that stuck with me.
My biggest advice would be,
Know what you want to offer.
Know your why and know what
you're passionate about
that you want to fall back.
Maybe you don't already have a brand
or business, but be very clear on
what you want to promote in the world.
And I was not clear back then at
what I wanted to help people with.
Travis Bader: I like that a lot.
And that's something that I've
come to terms with as well.
And that's, I just call it having
your North star and always knowing
what that North star is, and that's
going to be something that's hopefully
bigger than you and that every part of
your life that you're working on can
somehow work towards that to whatever
that North star is going to be.
If your North star is to be.
Uh, a great, uh, father or mother.
And, and you define that greatness as
being able to provide and emotionally,
financially, and whatever it might be.
Then you can say, every is what I'm
doing right now, working towards that
is my resting working towards that.
Cause maybe it is.
And that's an area that I
find a lot of people gloss.
Over, or maybe I'm just not looking
in the right areas, but there's
a lot of, um, work hard, strive,
don't give up, be tenacious, uh,
work harder than the next person.
Take that next step.
Right.
And even when we're talking about
these wavelengths and how am I,
how am I striving to get high and
that, okay, now I'm on a low turn
because I'm doing something new and
I'm learning, okay, I'm high again.
Uh, at what point do we sit
back and say, okay, it's time
for a break for a bit, right?
I don't need to push it at
these sort of, of high levels.
I don't know.
Have you, do you hear that
talked about much, or is that
something that you think about?
Like maybe, maybe I don't need to be
going 110 miles an hour all the time.
Maybe I'll just do it for a month
and then I'll take the rest off.
Sabrina Smelko: Yeah, but I find that's
hard, especially in television, because
you gotta keep up and you gotta jump
into the next thing and stay relevant.
And so that's a tough ride,
ride to, sorry, wave to ride.
And I clearly didn't know how to do it.
I mean, I quit because I didn't
know how to balance that.
Um, and I also felt though that because
I entered television quite naive and
I didn't have my North star, so to
speak, that was also contributing to it.
But it's a tough balance.
You really, I, my next piece of advice,
I guess, anyone who wanted to kind
of go into television would really
be protect your energy and be an
executive producer on the show as well.
Like if you're, if your name and likeness
is being used, you need to have a say on.
How that final edit is shown.
And that's something that
I did not have at all.
My co host had those credits and he
was able to edit and, um, control
kind of how he appeared on the show.
And that was something that because
I was naive and going into the
negotiations with the contracts,
I represented myself and so.
You know, I should have known
better, but having that control
over your image is huge.
And so, yeah, being an executive producer
on anything that you're in, if you're
on a show or on a YouTube or anything
is definitely something to consider.
That's
Travis Bader: something I
never would have thought of.
Never would have thought of that.
That, that is a good point.
They say, don't fear the
camera, fear the edit.
Right?
Sabrina Smelko: Absolutely.
Cause what's shocking is there would
be, I think it was calculated out at 18.
Anywhere from 15 to 20 shoot days
for a half an hour of television.
So that's 18 full 16 hour days.
So think about how much footage
that is and how much gets.
So you might say the whole speech
you want to say and you feel good
about that's going to be in the
scene and it's not in the scene.
It's, it's formatted.
Almost every single television show
you see is so formatted to the 30
seconds, to the 30 seconds, to the
minute, to the one second mark.
So it's all very controlled and If you
do want to say something specific and
you do want to show, because you want
that platform to say something, you have
to be an executive producer on the show,
or you will not get your words out.
Travis Bader: That's smart.
You know, I, I was asked to be on CNN a
while ago and, uh, I was very flattered.
I was on there with this FBI guy
and we're talking about some stuff
that was going on in the States.
And, uh, I was all proud of this
long conversation, only like little
snippets came out of like, man, I
said so much great stuff, but they
only use the tiniest little bit.
And, um, Uh, friend of mine
who works for government.
And he's like, he's asking
me a bunch of questions.
And he's like, well, hold on a second.
Have you had any media training?
I'm like, no.
Right.
He's like, okay.
Um, even on these tiny little things
like this, like it's not a full show
that you have, you're, you're just
doing the, uh, a quick interview.
You should have that, that
same sort of understanding.
Like what you're saying at the beginning,
they're selling something, they've got an
agenda of where they want to go with this.
You ask them, what is it?
Right.
And then tell them what it is that you
want to see put out and then have a proper
understanding as you go through that.
So even on this, the smallest sort of
interaction, something I never would have
thought about, I know next time, if I'm
ever asked to be on CNN again, then I
will, uh, I'll have that conversation.
And maybe, maybe the, uh, the
preparation and, and hard work that
I put in for, uh, at least sounding
halfway articulate and clever will
actually come out in the final product.
Sabrina Smelko: And you also too,
though, realize there's a lot that
you end up saying that are not your
words that are coerced because what
people forget is there are multiple
producers on television shows and
their only job is to get the people who
are on camera to say certain things.
Period.
So, it's, it's not that it's necessarily
scripted, but there are beats.
It's called a beat sheet.
You get a beat sheet from the scene,
and these are the beats that we have
to hit in the scene, because these are
the only things we're going to air.
Everything outside of these beats,
doesn't matter if you tell a funny,
cool story, it's probably not going
to make it, because it's not in the
beat, and only the beats fit in that
time slot before the commercial.
So, you realize, too, that you
end up, I would watch edits
back and be like, I never...
I said that, but I guess I did,
because someone asked me a question
trying to coerce that exact reply,
and I would fall for it all the time.
I, I was an actress.
I grew up doing, like,
theater camp, so it was so...
easy for me to people please and kind
of if I knew that they were trying to
get this certain thing out of the scene
sometimes I would even just say it to
get the scene over with because I was
like I'm hungry, lunch is next and no
one's saying this thing like I'll just
say it and get it over with but you kind
of like undermine yourself sometimes
and it's not awesome to feel good about
What you're saying when you know it's
just to get to lunch faster, and it
wouldn't come naturally if you, you know,
We're just talking like that normal.
Yeah, it's very very much manipulated.
Gently, you know, nothing is forced.
We're, even with the homeowners,
you know, you're not telling the
homeowners to say this or that.
However, in how you ask a question,
much like in an interrogation,
how you ask someone a question
can really dictate their answer.
And so, when you see those interview
style things on television, someone
has just asked them a question,
and then you hear their reply.
So often, it's not necessarily what
they would say, it's just a reaction
to a question that they maybe
would have never even talked about.
So, it's, you have to be careful with...
How you represent yourself and be very
conscious that that happens in television.
And I think because I didn't know that,
or I was a little naive to it, I, it run
me down a little bit and it would bum
me out then when I would see the edit.
But now in hindsight, if I ever went
back into television, I think with that
knowledge and you just don't say it,
don't say anything you don't want aired.
Travis Bader: Yeah.
Unless it's like Homer Simpson,
when he was getting interrogated
for the gummy Venus de Milo.
And you see the clock behind him
and it's jumping all over the place.
And.
They have them on the inside edition or
whatever it is that they just completely
misquoting, I'm picking up the little
parts, playing it back and forth.
But, uh, yeah, which I guess can happen.
And you're right.
You know, how a question is asked will
definitely elicit, uh, like you can ask
a binary question, which presupposes only
two answers, but neither of them fits you.
And so often, and that was something
that I found a lot, cause you know, I
was on CBC and, uh, a couple of times
and each time I was on, I got a little
bit better, but I, and I talked to the,
uh, the reporter ahead of time and get
a bit of a sense and I'm like, now, am
I going to be the best person for this?
Probably not from their perspective.
Cause I, I start getting really
cautious about how I answer.
They had asked one thing and I'd
answer something completely different.
What I know to be true.
Right.
Um, I had one with, from my
perspective, yes, uh, from their
perspective, maybe it's going to be
a little more difficult to use that.
Maybe that's why things do get cut down.
I had one where, um, I was asked
to speak on an event and, uh, I, I
just wasn't in the right head space.
And I, I thought back and forth
and I'm like, you know what?
I know another person.
And I referred another person over
for them to speak to, and I listened
to what he said and I disagreed with
everything that he said, because I
would have answered it differently.
But what he said was absolutely perfect
for what needed to be said on, on that,
uh, on that clip, I think it was about,
um, getting illegal guns, getting,
uh, firearms illegally in Canada.
And he says, it's impossible.
You can't do that.
You can't get, you can't get a gun.
You have to go through a course.
Here's how you do it.
And he goes through this whole
process of, um, background checks,
criminal record checks, and
everything else that's required.
Whereas my head wasn't
quite as black and white.
And I'd be like, well, I guess if somebody
was going to do things illegally, they
would smuggle one across or they do.
Now I'm sure if I gave that one, that
interview, all of those tidbits would
come out and it would sound terrible.
He comes across with just
a, nope, you can't do it.
Absolutely impossible.
Sabrina Smelko: Interesting.
Did you know that that was
the question going in before?
Travis Bader: I had a sense of, uh, what
they would be talking about ahead of time.
And
Sabrina Smelko: interesting.
I find that because with the show as
well, one of the things we would make
sure of is that the homeowners were
kind of always kept in the dark about
what was coming next, because then you
would get the answers and reactions.
That you would want more if they, if you
kept them in the dark, I'm just thinking
of a random question, like if they
didn't know that mold was discovered,
we would go, what would you think if
mold was discovered in your house?
And then they'd react like that
and it obviously would be mold and
so you'd splice it all together
and it's like you're getting this
visceral emotional reaction to
something that's not even real.
You're just trying to get a hypothetical,
but we know it actually is real.
So I'm curious if you knew your
question in advance because I found
that that would be something that was
used a lot too was Asking them the
question on the spot when they're on
camera to get the most People kind of
they don't want to give a bad answer.
They they want to appear
politically correct There's
five people looking at them.
So the answer you get is To me, it
just doesn't feel as authentic as if
you knew what the question was gonna
be, you had some time to prepare.
That would probably be a more
honest answer, but yes, that's not
the goal with, uh, with that kind
of television, is get them kind of
right in that state of reaction in
the most unknown and uncomfortable.
Travis Bader: My, I think the, my first
CBC interview I did, I was early twenties.
And I think, um, the interviewer took
pity on me afterwards cause they didn't
air some of the stuff that was, that
was said, but his advice was at the
end, you know, a lot of people feel
that they have to have all the answers
when the camera's on them and they have
to say something, sometimes you don't
have to say anything at all or just say.
That's a good question.
I don't know.
And I'm like, well, that
was really polite way.
And I have saying, he asked me to
speculate on something that was
completely outside of my, my comfort
level or spectrum of knowledge,
uh, in the political sphere.
And, uh, I could have just as
easily declined that question.
You don't have to, Oh, he's answer.
You don't have to be, yeah.
Same thing with interrogation,
interview and interrogation.
I've done courses with the Reed Institute
and the VPD and a few others on.
Sabrina Smelko: Really interesting.
So I know you haven't always
been super comfortable even
like doing interviews and stuff.
What do you think, is it just like
the amount of times you've done
it has built comfort for you or
have you practiced in other ways?
Like what has made you
comfortable public speaking?
Travis Bader: It's definitely not
something I've ever really become
comfortable with, but I What I
enjoy is the personal connection.
And I, I enjoy talking to people one
on one and having that conversation.
And if I'm talking to a large group, I
essentially, when I'm teaching, I look
at the group as if it's one individual
with a bunch of different questions,
a bunch of different personalities,
and I approach it from the mindset of.
Here's where their knowledge level is.
Here's what I'd like to
be able to get them to.
What value can I bring to them?
And what's the most effective way for
me to get them from point A to point B.
And I look at that as a challenge and
the teaching side, when I'm doing the
podcast, I don't think it's something
I'm ever going to be comfortable with.
I never wanted to have my face
out there or my voice out there
as see the head of silver core.
It's a whole reason I called it
silver core and not Travis core.
Right.
Or I figured it'd be great to have
something that was independent of me.
The issue I found is, and it goes back to
what you're talking about, about having
some sort of, what is it that you're.
Uh, what's your personal brand?
What is it that you're bringing along
with your TV show or whatever it might be?
If you build something up that is so
independent from you, uh, particularly
an area with a low barrier to entry,
uh, it's easy for other people to,
to mimic or copy or, uh, or steal.
And I've seen that happen a number of
times and kind of dilutes the, the,
um, the playing field a little bit,
but the one thing they can't dilute
or take or copy is my face and my
voice and my thoughts and my opinion.
So I figured.
Back in 2019, was it around there?
I'm going to jump in.
Some friends are saying every
person has to be a media company.
Every business has to be a media company.
Gary Vaynerchuk said it to be true.
So it's gotta be true.
And I said, okay, I'm
not comfortable at all.
I absolutely feel like
an imposter doing this.
But here we go.
And I just jumped in and did it.
And I still, uh, you know, I'll do my, my
prep work ahead of time as I go through.
And I guess practice makes it a little
bit more, uh, uh, proficient, but it's
still something that, um, uh, I wouldn't
say is my a hundred percent comfort zone.
Hmm.
Is it your comfort
Sabrina Smelko: zone?
Um, it actually is.
Yeah.
I, I, I, yeah, I feel
very comfortable Really?
Yeah.
In this kind of a setting.
Yeah.
I do.
I almost more than.
If I didn't have an audience
talking about something.
Interesting.
I don't know why that is.
I've always just been very much
like a mirror with other people.
I, I'm really just fascinated by
life and I feel like unless I'm
talking about it and someone's
hearing it, it doesn't exist almost.
So I've always just been very much
an echo chamber with my friends.
I was always the one talking the most and
I'm very outgoing and in group settings.
Ironically, I'm a little bit more of an
introvert and I do gain that energy back
and require that alone time, but I've
always loved being in crowds and talking.
And I was that kid though, who would.
embarrass myself like pretending I had a
horse I was riding and invisible animals
and doing a cart wheel at the beginning
of recess to enter another dimension.
And it never bugged me to have eyes on me.
It never bugged me that people
thought I was different or weird.
I always almost liked it.
I found it kind of endearing.
Like if people.
I thought it was weird.
I almost wanted to make up a
language to weird them out more.
I don't know what it is.
I I'm always pushing people's buttons.
Maybe that's part of my personality.
Travis Bader: You're like happy
Gilmore's grandma riding the horse.
Sabrina Smelko: Oh, I'll never forget
the cars looking out the window, just
me with my legs as wide as I could after
that, like 10 years old, walking down
the sidewalk as if I'm riding a horse.
I kind of, I've just always liked
getting a rise out of people and pranking
people and I was a huge prankster.
I always got in trouble.
I just, I was so boring and
regimented, like just the
school of it, the system of it.
I was just like, this is so boring.
Like, we're chopping down the
tree now because it's unsafe?
Like, come on.
Like, I've just always kind of
questioned when we did anything to
fit in or be formal or follow a...
Routine.
I've always really fought that so I think
even with public speaking being shy or
being like oh I'm afraid to say that I
would be like I want to prove to people
that it's so not something to be afraid of
because What's the worst that happens you?
Yell out a random word at someone who's
a stranger and they kind of just look at
you and laugh and maybe you actually made
Their day, I don't know I think as a kid
I just saw that a lot where I was the
youngest of three and to get attention
sometimes you just have to do crazy
stuff and The reaction would usually be
entertainment or joy, so I just never
was shy about speaking, talking, being
out there, because it helped me feel...
When I was like that, I wasn't
feeling the other bad emotions that
I was referencing before, you know?
Like, if I was being weird and out there
and talking, at least people could...
judge me for those things as opposed to
when I'm quiet alone and sad I didn't want
to be judged for that or known for that.
I want it to be known for being
wild and being okay with that.
So it's like these two parts of
me ever since I was young that
we're kind of like competing.
And one side really cared what
people thought and the other
side was trying to prove that.
By not caring what people think
you can be free and happy.
And I feel like I was
always battling that.
It's funny as a kid.
Travis Bader: Is that isolating though?
I mean, if you're going to be not caring
about what everybody says, because I can,
I can sympathize with all the things you
just said there growing up, you know, I
was a class clown and there's easier to
do that than pay attention in school.
And man, I didn't.
Didn't fit in with a
traditional school system.
I think by grade seven, I had one, two,
three, I think it was only three desks.
I had no four, I had four desks.
So I had my desk in the classroom.
I had a desk at the back of the class.
You know, if I'm feeling like super
energetic, I had a desk in the hallway and
I had a desk in the principal's office.
I was the only person with a
desk in the principal's office.
And, uh, you know, I got straight
A's in grade four at a teacher
who's just like, you know what,
I don't know how to control you.
Um, but you seem to really like puzzles.
So go nuts with your puzzles.
You seem to, you've got this
college level chemistry book that
you're, you're enjoy reading.
Do you want to bring
your chemistry set in?
And you can teach
chemistry at a lunch break.
And for me, chemistry was all about making
invisible ink and blowing things up.
I mean, that's.
You know, if there's some
sort of a exothermic reaction
associated with whatever you're
mixing together, that's cool.
Right.
And, um, I got straight
A's by grade seven.
I had straight F's, but the teacher
says, you know what, that was
midterm by the final report card.
I'm like, I guess I'm repeating the grade.
Teacher's like, I gave you just
high enough grades to get through.
I don't want to see you in my class again.
I think high school will do a lot more for
you than I'll ever be able to do for you.
I'm like, adios, sounds good to me.
Sabrina Smelko: So isn't that funny
though, that at that age, when you're
in like elementary school, you kind of,
that's when you first are like, you're the
truest, most authentic part of you comes
out and like being good at puzzles and
having those kind of moments of like what
your services are now almost in a way,
or what makes up your personality now.
And then you also, on the other hand.
are being told to fit in this box, being
told you have to do this, attend this room
from these times, and it's like you're
fighting two very, that age is just so
interesting in elementary school, where,
and I think back to myself as well, like,
we sound like we were both so authentic,
we knew these little interests that
we have, that we still have, but yet,
you're kind of boxed in with all these
other kids, and they all want you to...
It's like tall poppy syndrome.
You, everyone has to kind of stay at
the same level, grow at the same rate.
Even though like as kids we
all already have these little
strengths and skills and gifts.
Everyone is such individual gifts
and like It's just I wish people
would foster that more and I feel
like that's even why I'm doing now.
What I'm doing is to try and like
Respark that in people of like, what
were you excited about as a kid?
What were those things that
you're naturally good at?
What are your gifts that you're
meant to bring to the world?
Like forget the job that you
think you have to be doing or just
because that's what your mom or
society or your teacher told you.
Like, I think that rebellious
side myself as a young kid is
now what I'm doing for work.
Almost.
I'm showing other young me's like.
You don't have to follow that format.
Like, what if you just continued being
that excited, energetic, passionate
kid your whole life and followed that.
And so I'm trying to like bring
that back out and help people
kind of return to that in a way.
Travis Bader: Yeah, I think it
takes a heck of a lot of effort.
And I think that's why the current
education system is what it is, because
there's a formula in place and there's
a, there's a business behind it.
And, uh, It helps, you know, it helps
a lot of people, but it's not to have a
bespoke sort of, uh, curriculum for each
individual would just be too onerous.
It'd be too much money.
It'd be too much time.
Uh, And that's where I think the
parents should play a very active
role in how they educate their
children, because there are minimum
standards that people need to know.
And we do that with our kids.
What's the minimum standards we need
to know for them to graduate this year.
Great.
We'll get that done today.
Right now we can spend the rest
of the time doing whatever, right?
Like our son is working towards 14 years
old and they both get great, great.
So daughter gets straight A's every year.
She's been in high school and, um,
But we get to expose them, double
down on what it is they're good at,
as opposed to let's get you a tutor
so we can really get you better at
whatever it is they might be poor at.
Why?
Let's just get you through what
you're poor at and just double down.
We'll get you a tutor for the
one that, if you're really into
aerodynamics and you want to just learn
about that, we'll foster that now.
Sabrina Smelko: Cool.
That's an awesome approach.
I wish I had that when I was a kid.
That's.
Do you find like with their friends
and stuff who maybe don't have
that, do you see a difference
in the attitude of the kids?
Travis Bader: Yeah, I, I think it's,
um, it also changes the type of people
that they would be hanging around.
Maybe that's the frequency
you're talking about before.
Sabrina Smelko: I can't wait to see
like what your kids end up getting into
and are interested in and what services
or things that they provide the world.
I just feel like that.
It's a more well rounded approach
when, like you said, there's, yes,
the school is important, and yes,
there's a reason for that for sure,
but They obviously have this knowledge
that that's not the end all be all.
I'm sure you don't pressure
them to ace everything.
Clearly you have instilled other more
important things in them and interests
in the outdoors and that kind of stuff.
And that I'm sure even just
helps their mental health.
Travis Bader: Yeah.
I try and get them out fishing or hunting
or doing like, come on, let's skip school.
Ah, no, I can't.
Cause I got to do this and that.
Are you kidding me?
Like at that age, I'm
like, see ya, I'm gone.
I got approval to skip school and
it's really had the reverse effect of.
Interesting.
Yeah.
So our daughter wants to be a doctor.
And so she's very, grades obviously are
important if you want to be a doctor.
And so she's working towards that.
And, uh, our son, he's easier to
convince to, uh, to skip school.
But even now there's, there's days
when he's like, no, I'm, there's an
important lesson we got to cut in.
That's hilarious.
Sabrina Smelko: Yeah.
Never would have a question
for you actually, which is.
Something I struggle with is having a
big far out goal or thinking of myself as
old or what I'm going to be doing then.
You saying I'm old?
No, I'm asking if you have, do you have
a vision of yourself when you're older?
Do you, can you see that?
Or are you like me where I find
personally, I'm most successful
when I don't think about that.
And when I just operate in my present
day and try and make this day good, I
really, I can visualize a lot of things,
and I can invent a lot of stuff, but I
really find it hard thinking about myself
when I'm 80, 90, whatever it may be.
I just, I find it tough to, it's
the one thing in my life I can't pre
plan or visualize or have ideas for.
I'm very much today, and
I don't know if that's...
Travis Bader: I think
that's a good question.
You know, growing up, my parents
didn't think I'd live past nine.
It's kind of a weird thing for a parent
to tell their kid, but, uh, fair enough.
I was just out there just
go, go, go, go crazy stuff.
Let's jump off the roof.
Let's whatever, right.
I'll just run across traffic.
And then when I made it past nine,
they said, I don't think you're
going to be able to make it past 18.
Right.
I, we, I don't think you're Yeah,
something's gonna happen between now
and then, and maybe they, maybe my mom
was predisposed, her brother died at 21.
He was, uh, blown up a grenade
in a training accident.
And, you know, she was always of
the mindset, it's good to have more
than one kid in case you lose one.
So maybe that was sitting
in the back of the head.
Right.
But, um, and maybe I was the one
that, uh, was mentally prepared
to, uh, to disappear at some point.
But I, even at those ages, I never had a,
I always had the concept that I could die.
I could die the next day.
And I'm not going to make
it to those milestones.
Better live it out loud,
do what I want, want to do.
It's not conducive to, uh, perhaps not
getting into trouble when you're younger.
Um, but.
So even now I look at every day as if.
It could be the last, you know, that
death sits on your, your every word.
And I don't have any vision
of what the future looks like.
It's not smart to play the game
as if every day is your last.
Otherwise everyone would be broke.
They blow all their savings or
people would be extremely hung
over the next day or, or whatever.
Right.
Um, put a plan in place to ensure that,
um, we're working towards something.
But no, I, I don't see myself
necessarily as getting old because
I think age is a construct.
I mean, the fact that your body ages
is something, sure, our body will get
older, but I, I, a lot of my friends
are in their eighties or older and.
Man, they don't think
of themselves as old.
Once they hit about 20, that's sort
of where the brain kind of solidified
and their body's getting older
and they've got pains and aches.
But the way they think about
things is just, uh, maybe accented
with a bit more experience.
So I think from a, uh, a mental
perspective, I definitely see
myself learning more as I, as
I grow, as each day goes by.
Cause I love that every day.
I'd love to learn more and more and more.
Um, I find great.
Value in that.
And then being able to share what I'm
learning with the right people, people
who will appreciate it, but no, I don't
have an idea of me sitting in a rocking
chair and on the deck watching the sunset.
I see myself doing pretty
much the same sort of things.
Like I am now minus any
physical capabilities.
Sabrina Smelko: Totally.
Okay, good.
That's kind of comforting because I've
always wondered that myself a lot of
questions I get are like, where do
you see yourself or what's your goal?
And I sometimes feel weird that I don't
have that but to your exact point,
that's That's, that's, I guess the point
is there, you're always learning your,
there isn't really a destination unless
the destination is yeah, in a wheelchair
and in an old age home or something.
But I find that just hard to think
about because yeah, my mind feels young.
My mind body might change, but yeah, I
still feel, I've always found that a hard
thing to think about because I'm like,
well, my mind doesn't feel any older
or younger than when I first started
thinking my first thought, you know?
So,
Travis Bader: and I think it'd be.
Incredibly depressing as well.
If you get to that point, what happens
if you have this idea in your head that,
all right, this is what I look like.
This is what the end game, I've
got my mortgage paid off, I've
got X amount in the bank account,
I've accomplished X, Y, Z goals.
What happens if you
accomplish all of that early?
Now, now what?
Are we done?
And what happens if you never accomplished
those goals that you're working towards?
And that milepost keeps getting
put further and further.
Oh, I didn't think I'd live this long.
Like I remember my grandma, she'd always
say, man, all my friends are dead.
I'm, I might as well die.
You know?
And I'd look at this and be
like, how depressing, right?
And of course, you know, telling a kid
dog, no, Graham, we don't want you dead.
No, no, no.
I should be dead.
Everyone hits husband,
kids, dead friends are dead.
But I guess I'm guessing that.
Uh, what it was that she was living
for wasn't something that maybe she
had those goals or goals are done.
And it was just now a process
of living out the days.
I can never see that for myself because
what brings me joy and what brings
me value is creating new things,
learning new things, creating things,
using that to impact my surroundings,
to help bring others up around me.
If I'm doing that, I feel fulfilled.
That's fantastic.
And that's a never ending process.
I could be doing it through Silvercore.
I could be doing it
through some of my hobbies.
I can hopefully impart some stuff and
share what I know through the podcast.
And maybe that resonates with
somebody, but that's, um, yeah, that's,
that's kind of where I see things.
I don't ever see stopping working.
There is no freedom 55 for retirement.
I can see the need to work for a
certain base level diminishing.
But I'm always going to work.
I mean, it's, you need
that struggle in your life.
You need to be pushing
yourself physically.
You need to be pushing yourself mentally.
Uh, and you need to recover and recoup
so that you can watch yourself get
stronger and go to the next stage.
Sabrina Smelko: You grow, grow,
grow until it ends, I guess.
Travis Bader: Or doesn't that
depends on how you look at it.
Right.
Sabrina Smelko: But yeah, true.
That's another topic altogether.
Um, and business wise, I mean, podcast
is It's obviously just your own interests
and that's so vast, but I remember last
time we were chatting, you were discussing
maybe the possibility of adding a little
bit more like online courses and stuff.
And as someone, I mean, I manage
your Instagram, I see so many
comments of gimme foraging courses
and more of that kind of stuff.
Are you expanding those
kinds of things as well?
Travis Bader: We are, yeah, it's,
it's something that, uh, so we've
been providing content over, I know
Tiffany is the, uh, the resident
forager here at Silvercore.
She knows, she knows more information.
She's forgotten more information
than I'll probably ever know.
Uh, putting that together in a, uh,
in a cohesive format for people.
I think is, uh, is important.
And I know she's got a
lot of notes on that.
We have, and
Sabrina Smelko: as a chef too, I
mean, the food side of things, she
can offer so many great recipes,
like people, I think we need
Travis Bader: that.
Well, you should see
the garden in the yard.
We don't grow anything
you can't eat, right?
And if some people grow nice
looking flowers and that's great
and all, but if you can't eat it,
you won't find it in our yard.
And really, eh?
Yeah.
That's awesome.
We've got the boneyard in
the front because I just keep
finding skulls and bones.
And, and so I just keep throwing
them into the, into the front garden
and, uh, my, my little collection.
And then she's got, um, all the
different food types that are out
there, but it's, it's amazing what
you can forage and find just growing
out of the cracks of a sidewalk.
And once you know what to look for, and
there's a lot of things that are edible.
But not everything tastes good.
So understanding how to properly, uh,
prepare things or what to look for.
Uh, yes, it's something that
we've been exploring and looking
at and opening up for the members
as well as a, uh, as a service.
Cause I, I have seen a lot more
interest from people in that.
And I think the idea of self sufficiency
in people is COVID awakened and it's.
Absolutely.
Sabrina Smelko: Perhaps going dormant.
Even myself.
Travis Bader: Yeah.
Well, you took the firearms course, right?
Would you, would have you
done that if not for COVID?
Sabrina Smelko: Probably not.
No, honestly, I wouldn't have.
In fact, years ago, I was, my partner
once asked me, would you be ever
interested in getting your firearms
license or us having something like that?
And I remember being kind of upset at him.
To be honest, I was like, no, I,
I, it just, it was an unknown.
It was a fear based thing.
And I think that's where a lot of
people come from is you hear gun and
you just get afraid if you don't know.
And that comes back to naivety.
Like I was.
It's, I didn't, I wasn't educated.
I didn't know why you maybe would want one
or need one or how they're, how they work.
Even just the safety aspect of it.
If you don't know about them, you
think that they're just, it's loose in
the house and someone's going to walk
in and use it on you or something.
It's just, you go into
irrational places, right?
So, but once you start just learning
more about, I mean, we moved out here
into, we're on like half an acre.
It's not much, but.
I think once we moved here and
started just working our land a
little bit more and being curious.
I've always loved cooking and
food, but being more curious about
getting my ingredients from my
garden instead of the grocery store.
And that was kind of like my
soft launch into being a little
bit more sovereign, I guess.
And getting into this stuff and
learning how to protect myself
and, and, and also hunting.
I'm definitely curious to
get into that a little bit.
I love animals.
So I find that.
I'm sure is the biggest hurdle for
everybody, but how you guys talk about
it and what I've learned since just being
more involved in Silvercore is there's
so much more reverence and respect
for life and for the animals and for
Earth than I ever would have thought
in this kind of an industry would have.
Like when I took that, that
course, the, I was just, I mean,
the instructor was hilarious.
He had so many great stories,
but even though he had tons of
dad jokes, you could just, you
couldn't not feel the passion for.
The respect of the, the craft, the respect
of the animal, if you were to take their
life for food, like how everything was
talked about and it just made a lot more
sense to me and it's a lot more holistic
and respectful than I ever imagined.
Cause you think of it as such a violent
thing or, you know, you just think of war
when you hear guns, maybe naively, but.
It's not, that's not what it's about.
You know, we've had, if you think even
back to our ancestors, thousands of
years, we've been working with tools
and weapons and guns for our own
survival or for defense or for food.
And it's just.
I don't know that education side
of it has really opened my eyes.
I didn't, I was definitely naive
about it before and afraid.
Travis Bader: The conversation has changed
a lot in the last number of years and
firearms have been vilified and glorified.
And I think the biggest thing that.
I can do with silver core.
And you've been helping a lot with
that is to not make the firearm,
the object of the intention.
It just happens to be a tool.
It happens.
I mean, the cliche is like Homer Simpson,
the firearms, a tool, like a wrench or
an alligator, whatever he meant by that.
And it's, it's just, it's something
that's used, people don't look
at cars with the same feeling.
Fear as they would a firearm, because
it's not, although cars are used in,
in movies and they'll race them around
and they'll do crazy things with them.
It's.
You're exposed to them on a daily basis.
And you realize the fact
that yes, they need respect.
Yes.
You have to handle them properly.
Yes.
They can cause horrific
injuries and death, but they
serve a purpose and they're not
inherently bad in their own right.
The people who misuse them and, uh,
operate motor vehicles under the
influence or inappropriate ways.
Yeah.
We got to crack down on that.
That same sort of connection
doesn't seem to be made with.
Firearms, because there's an
emotional attachment to it.
And I see the, the way to move past
that is just to highlight the, the
individuals, highlight the process,
whether that be somebody who's working
in remote wilderness areas, I mean, who
would want to tell them they can't defend
themselves from a predatory animal.
If someone's going to eat meat.
Okay.
Squaring yourself with the fact that
at some point an animal has to die
in order to do that, hunting is a,
I don't think everybody should hunt.
I mean, I don't think there's enough
room out there if everybody wants to be
out hunting, uh, and it's not, it's not
for everybody, but those who wish to
do it, I think should treat it with the
reverence and respect that's required.
And that requires you to understand the,
the animals and your, what the habitat
and the, uh, the flora, the fauna.
And your own physical capabilities
with, uh, the tools that you,
that you bring out with you.
So I think that's the biggest thing that
we try to get across with Silvercore.
It's not yay gun or bad gun.
It's just, what is it
you're trying to achieve?
And firearm just happens
to be one part of that.
Sabrina Smelko: Yeah.
You guys did a great job of that.
I, I want to take more courses.
That's for sure.
Travis Bader: Thank you.
Thank you.
Alrighty.
Is there anything else we should
be talking about before we wrap up?
Sabrina Smelko: Might be interesting
to chat about that viral video.
I don't know, or what virality is
or something I've been thinking
about a lot lately is do brands
want to go viral because what that
actually means is really interesting.
And I've been listening to a lot of
podcasts lately and just yesterday
there was one with a company who I
think their, their company name is.
I don't know if it's go viral or viral
ish, something like that, but they
specialize in creating viral videos
and every video they make is viral.
It gets millions of views, but
they talked about something really
interesting, which was that not all.
Well, what my takeaway was is that
not all brands should want to go viral
because in order to go viral, you have to.
Invoke a very, very polarized
feeling in people and get a
very strong emotional reaction.
And for a lot of brands,
that's just not appropriate.
You don't want to like for some
brands that are about being
harmonious or Zen, you're not
going to want a viral video because
automatically viral videos, they're
that viral because they're polarized.
People are posting them
because they're pissed at it.
They're mad at it.
They're happy about it.
It's, it's, you're trying to
get an emotion out of somebody.
And fear is one of the biggest ones
that we work on or, or that feeling of
suspense, but that's not necessarily.
Something that a brand should want,
because the value of that might
not align with your brand values.
So, I find it really interesting that
people think they want to go viral, but I
don't think it's necessarily appropriate.
And it doesn't necessarily give you
the audience that you're looking for.
It might give you a lot of views,
it'll get you a lot of eyeballs,
it'll get you a lot of attention.
But it's going to be from one off people.
It's going to be from people who are
reacting to it and sharing it because
they reacted, and they know that their
followers are going to react like them.
But that reaction might not necessarily
be positive or, or negative.
It might be more personal
or emotional and fear based.
And I just don't know that that's
something every brand should
Travis Bader: have.
I can see that.
Unless it's like a sneezing panda or
something that, uh, wakes up the mom.
Like there's, there are viral
videos out there that they go around
that aren't necessarily fear based
and everyone's, oh, that's cute.
But you're right.
Does that bring you an
audience that you want?
I think the biggest thing that
somebody could be looking for
more than virality is engagement.
And having engagement that's
done in a positive way that goes
towards whatever that North star
of the business has is fantastic.
Like I know the formula on the podcast
to having greater hits and views.
I can look through the
metrics and I can see that.
Um, we will have special forces people
on, and we will highlight keywords
and have thumbnails up to kind of
click, get them to click into it.
Or we will have a politically
divisive topics that we can talk
about to get people fired up.
I mean, sure we can do that, but my
goal of this whole podcast anyways,
isn't to try and get people fired up
once in a while it's important and
there's a message that needs to come
out, but, uh, by and large, the goal is
to bring positivity into their lives.
And the people who want to be along for
the ride are engaging and they are talking
and they're sharing it with other people.
Who are, who are like minded.
Do I want that to be viral?
Well, maybe in so far as I'd like a lot
of people, it would be nice to surround
yourself with a lot of like minded
people who want to work and strive to be
better, but in the same breath, having
that opposition to it is important just
so you can have a, uh, a more balanced
approach to what you're doing and you
don't end up in that echo chamber.
Yeah.
Sabrina Smelko: But
yeah, the engagement is.
Far more important than the views.
Absolutely.
Especially this day and age.
I mean, on half the videos of the
brands you follow they hide their
likes anyhow, so it's Oh, yeah,
you can hide likes you can hide
comments it's Very sneaky with it.
Okay.
I'd say it's pretty common.
Travis Bader: Yeah.
Interesting.
Cause I see people and they've got
just massive followings and they'll
post something and they'll have
less likes on it than something
that we put up with a fraction of
the number, uh, or less engagement
on it or posting every single day.
And it looks like there's
a, there's a huge presence.
It's just adding noise,
Sabrina Smelko: essentially.
Exactly.
Yeah.
Yeah.
That's what I think people more than
virality, people should be going for that
word, the engagement and the community
and keeping that community because
viral can mean those people go away.
Um, but when you have an engaged
community of followers, the people
already following you, if they are.
Looking at your stuff because it's
educational enough, that's, that is true
virality more for me, where you have
someone who's willing to listen and who
opens your newsletter when they get sent
it, as opposed to, ah, that was just a
crazy video of a panda, LOL, you know?
Travis Bader: Well, how do you,
how do you build community and
how do you maintain community?
What are the biggest keys that
somebody would be looking for?
Sabrina Smelko: I think you actually
said it really well when you were
talking about giving speeches or talks.
Um, I think it was when I was asked,
I asked you about being comfortable
public speaking and you said you felt
comfortable when you were educating or
thinking of someone in the audience as
one person and trying to think of the
value you could give that one person.
And I think that's how people should
think about their Instagram or social
media as well is the way to get the
most engagement is to just speak
to one person and make it relevant.
For that person.
And the easiest way to do that is
making it relevant for yourself because
there's other people who think like you.
There's probably hundreds of
thousands of people who might
have that similar thought as you.
So I think just appealing to yourself
and appealing to that one person.
Don't try and please the
demographic of 20 to 40 or you know.
Female and male, let's find like,
what is the common denominator?
Just speak to one person, the one
person who's probably the most like
you, the person who's probably the
most like what you want to hear and
share about is that relatability.
Cause if you are inauthentic and
you're sharing something, that's not
you or you don't care about, people
can pick that up in a heartbeat.
Right?
Is there
Travis Bader: a pitfall?
Cause I've thought about this a lot,
like originally building Silvercore,
wanted it separate from myself.
And we spoke about that earlier,
but the pitfall of always having
the same face, the same person,
the same, the person becoming the
brand, uh, As is there a pitfall
for scalability and sustainability?
I don't think so.
Sabrina Smelko: No, no, I don't.
Because think about a person.
We're so unique and so rich with
so much story and so many things.
You could tell a new story tomorrow
that someone will relate to.
That they've never heard before,
but it's still familiar to them.
'cause there's some kind of
recognition, oh, I had a similar
upbringing or a similar experience.
Hmm.
I don't think it's, it's, I think
a person is so unending and that's
why I think an individual, being a
single person as a brand, I think
there's totally opportunity to grow.
I've seen many single influencers, I guess
is one of the biggest spaces I see a lot
in where it starts as one person, then
they end up creating a, a clothing line
or, or, Cosmetic company or something.
And that passion it's still from them.
There's still the spokesperson for
it, but you can still grow a team.
You can still do other things.
Yeah.
I don't think it's a mistake to, you know,
you can name yourself a fun pseudonym.
So if you don't want to call
yourself Travis, but you're still
Travis, you're still, it's still
you individually as a brand.
It's all of your interests and all
of the offshoots, but it still comes
down to, if you were removed from
Silvercore, would it still be kept going?
Probably by Tiff, because she's
awesome, but you know what I mean, like
it's still, it's you, it's you as an
individual is the brand, it just happens
to not be called your name, it just
happens to be called something else.
But everything that you explore,
everything you talk about,
everything you share and teach
is your passion, your interests.
Otherwise it wouldn't exist.
Travis Bader: Interesting perspective.
Cause I've always looked at it
on the other side, that it would
be nice to have something that
can grow independent of you.
If you were out of it, does
the whole thing fall apart?
And that's, that was my original
endeavor with Silvercore.
And I spent about 20 years
doing that, moving down that
path till I finally realized.
Okay, I'm going to have to, I'm
going to have to share a bit more
about myself and I'm going to have to
interject and make it clear for people
what it is, what our mission is and
why we're working in a certain way.
So we can attract the right kind of
people, the people who are supposed to
be along the ride with you on this one.
Yeah.
Sabrina Smelko: And it will
live past you only because.
You've recognized that it is you,
and it would be your interests,
passions, and things that you've
packaged is the legacy of it.
Like, after you leave, should your
children or something decide to
continue it, I still think that you
are the individual at the heart of it.
Just because you've gone and
passed doesn't mean anything.
Your legacy, your individual ness,
is still why that brand exists.
So, yeah, as a single individual,
I mean, that's, that's...
That's it.
You can be whatever you want.
Every single company even.
We watched a documentary
last night about Nike and the
founders and all of that story.
And it's funny to still think that
it's still just these individual
people at the end of the day.
You know, it still lives without them.
It's a legacy.
It's Nike.
Everyone knows about it.
If he passes away, it still continues.
But I still attribute that brand is
only there because one individual
gave enough of a crap to make it.
That was, I think of it still as a person.
Travis Bader: It was Phil Knight.
I think I read his book
shoe dog sometime ago.
First half of the book, I think was
well, uh, a bit more thought out
than the second half of the book.
But, um, uh.
Yeah, he seems like
Sabrina Smelko: an interesting guy.
Travis Bader: Totally interesting guy.
And the one thing that was surprising
was just how, pardon the pun, but he
was operating on a shoestring budget for
almost the entirety of Nike's career.
For the majority of the time
when they were presenting so big.
And they look like they're just a
force to be reckoned with and he is
just scraping things by and, and then
his legal troubles that he had later
on where, where he was able to win.
That was, that was, I thought that was
an interesting part of the battle, the,
uh, um, how the, uh, judicial system in
the, um, the government just tried to
hammer down on him and lost essentially.
Oh, interesting.
Huh?
Sabrina Smelko: I don't know
if they talked about that.
I never got to that part of it.
No, it wasn't in the movie.
What was interesting was the movie.
It's kind of sort of around
what we're talking about.
It's all about getting Michael
Jordan and signing him.
Um, and that was so
revolutionary at the time.
And it makes me think back to like
these people who are just willing
to do things a little differently
and be a little innovative.
There was just a guy who
worked there named Sonny.
I forget what his position was, but he was
basically like the basketball division.
And it was the most unsuccessful thing.
Nike was like, had 17% of the market.
Converse had 23.
Adidas had like, Nike was like the
crappy brand, like no one bought
Nike, it was Adidas and Converse.
And basketball was like the big way
that they marketed themselves and
every single company would hire two,
three, four different basketball
players to promote their shoes.
And you know, you give them each 50 grand
for a total of the 250, 000 for the year
for your marketing budget with these guys.
And it doesn't seem novel now, but at
the time, Sonny, who worked at Nike, was
like, No one's gonna want to sign with us.
We're the crappy company.
Instead of offering all these low
picks, like the, you know, getting
player number 10, 11, and 12,
why don't we go for number one?
Why don't we sign Michael Jordan?
But we'll only do that if we pool all of
the money that we would have given all
the other athletes, we work with him a
little bit better, and Sonny specifically.
was just saw something in Michael Jordan.
He saw his potential and he saw
that he was an innovative player.
He saw that he was going to be
something and he just believed in him.
And so they offered him the contract
and he ended up obviously signing
with Nike and it ended up being
the most successful deal in the
world of both the Jordans and Nike.
And, and the whole point of it was
he signed with the 1% of getting 1%
of the revenue from every shoe sold.
And just thinking about that being
new back then, now it's pretty
normal for athletes or artists or
whatever to get a royalty percentage.
But this was only 30, 40 years ago.
It wasn't that long ago.
It's just, it's not that long ago.
And whenever I hear these stories,
it inspires me for other people
to start their own things.
Or just be inventive or think
of a different way to do it.
Like...
That was crazy for Sonny at the
time to offer them 1% of it, like,
they thought the board members
and all the people at the table
of Nike were gonna say no, and...
But that's what ended up
making their whole business.
And it was just that wild ass idea.
Like having a little bit of a side idea
and a little bit of a passion, just seeing
something and doing it a different way.
Like it wasn't the normal thing
is find three athletes, get
three of them, three commercials.
It's not that crazy innovative
to say, what about just one?
Well, where do you see the fact
Travis Bader: then it was, what
do you see the future of social
media and social marketing?
Is AI going to take over?
Sabrina Smelko: No, gosh, no.
I think I, I love AI actually,
which might be a funny thing to say
because it could kind of replace a
lot of my jobs, but I see it as the
perfect count, uncreative counterpart.
Personally, I feel like
I have so many ideas.
The creativity is just kind of
overwhelming and I find AI so helpful
for the fact side of things and To
a previous podcast guest you had on.
Hmm.
He talked about how you can never
replace human creativity and innovation.
Hmm.
And I think when you combine your thoughts
and creativity and ideas with a tool like
I AI that could help you come up with a
framework for something fast, or write a
business plan fast or do something fast,
I think the more that we use these kind
of technologies and tools, the faster
that you can make use of your creativity
because you're, it's gonna spawn things
and you're gonna think of stuff and.
It's not good.
When you tell it to write an Instagram
caption, it's a piece of crap.
It's not good.
But, it might say a word, or it might
pair two words, or it might bring
up a new way of saying something
that makes you think differently.
So I like using AI as like an inspiration
tool to like, to trigger me, almost.
If I use it enough and I give it
enough prompts and I use it in the
right ways, it's gonna help my mind
and my creativity and my imagination
sort itself out a little bit better.
So I think it's positive because I
think the combination of what it can
do with our innovation and creativity
and the fact that it doesn't have
that side, I think it's pretty cool.
So I think the future would
be that everybody is...
Kind of, it's like going back in time
and in the future at once where I think
everyone's gonna be a service person,
kind of Like back in Pilgrim times where
there's gonna be the, not necessarily
a blacksmith and a baker Maybe it's
gonna be more like, maybe Like I just,
I kind of see that returning a little
bit where everyone has an individual
gift and skill and we're all just
gonna Contribute that to the world
And we can all swap those services.
We can work with each other.
I just think with social media, yeah,
like you, you don't have to have a big
shop or retail store e commerce site.
You could just offer facts.
You could just offer a service.
You could just offer, I bake
this and I show you how to do it.
It's just, I see social media.
I think it's so positive because
it can help us share skills and
grow skills and promote our skills.
So that's what I'm excited to use it for.
And I've always seen the glass
half full though, on social media,
whenever people are negative about
it, I tend to question them a little
Travis Bader: bit.
All it is, is a mirror.
What you're seeing is what,
what you've been looking at.
Sabrina Smelko: Exactly.
Yep.
So if you don't like your social, you're
following it, but your feed sucks.
Like follow better people, you know,
totally get, get inspired, use it
for fun and back to being in, having
enjoyment in life and having fun with it.
It can be a place that's positive for you.
If you curate it to
Travis Bader: be, well, what
I'm going to do is I'm going
to put some links in the bio.
So anybody who wants to learn more
about you can click on that and they
can find out more about what you do.
Sabrina.
Thank you so much for being on the
Silvercore podcast and all the work
and help you've provided in the past.
Really appreciate it.
Oh,
Sabrina Smelko: thank you
so much for having me.
I appreciate you taking the time and
I'm sure I could have talked for another
few hours with you, but we got to wrap
Travis Bader: somewhere.
I love it.
We'll do that too.
Take care.