Subscribe
Share
Share
Embed
This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)
Heidi [00:00:00]:
Okay. 1st, you guys, huge spoiler alert because I have an update after this podcast was recorded. In my conversation with today's guest, Kate Knight, we talked about how she had just sent out 4 proposals with her increased prices. She and I had worked together inside my fast track program, and we had worked on increasing her prices. But she hadn't heard back from these proposals, and she was feeling a little bit unsure. Maybe she put her prices too high. Now she had just sent them a week before we recorded, so it was still a little bit early. But then literally, 24 hours after recording this, she emailed and told me that one of her clients got back to her and said, yes.
Heidi [00:00:36]:
She closed the project for £3,250, which at her old pricing would have been just £2,000. I will do the math for you, and I will tell you that that is a 40% increase. Kate just gave herself a 40% raise. How amazing is that? Okay. Spoiler aside, the reality is that freelancing is not all rainbows and roses. Just like you're sold a little bit of a dream of what it may be like to work in the fashion industry, you can be sold that same dream about freelancing. And the truth is it takes work and perseverance and tenacity, but, honestly, don't all good things in life. I think that you're really gonna enjoy my conversation with Kate Knight today.
Heidi [00:01:14]:
It's refreshing in so many ways. Like I mentioned, I recently worked with her inside my fast track program, and she had some major wins while we worked together. She went from one client to 4 clients in just 2 months of working together, and she talks about those wins. But we also talk about, like I mentioned, some of the realities of freelancing. She's still feeling a little anxious about these prices. Right? Is it too high? What are clients gonna think? So our conversation today goes through a lot of ups and downs of financing, and I think that you'll really appreciate her candor. Also, she does really share another really, really awesome win at the end that is worth waiting for because she decided to start charging for something that she used to give away for free, and my guess is that you may be doing the same. So keep listening, stay till the end, let's get to it.
Heidi [00:02:01]:
Talk to me about where you're at. I know we wrapped up a couple weeks ago. You had some crazy wins.
Kate Knight [00:02:10]:
Yeah. Updates. So I'm in a weird place because I've just finished January, February projects. Okay. They were all sort of those 2 months. And then right now, I don't have anything going on. I sent out 4 proposals in the last week, 2 weeks, with increased prices.
Heidi [00:02:37]:
You did? Okay.
Kate Knight [00:02:38]:
I did. Yeah.
Heidi [00:02:40]:
Let's talk about the prices.
Kate Knight [00:02:44]:
Yeah. So I've been much better. I've been talking to, you know, saying my price on the call and talking them through it. I've also sort of been doing the last two proposals. I've done like a gold silver bronze. Oh okay. Packages so I've been with Nikki. I'm thinking about Nikki.
Kate Knight [00:03:06]:
And, so I did my first gold silver buns on Friday, and then another one on Saturday.
Heidi [00:03:17]:
Okay. That's literally, like, 2, 3 days ago.
Kate Knight [00:03:19]:
Yeah. Yeah. So the yeah. We'll see.
Heidi [00:03:25]:
So, okay. Talk to me a little bit about, like because I would love for people to hear a little bit about your mindset going through some of the price increases that we talked through. And then I wanna hear about the tiered pricing too. I wanna talk about that in more nuance. We'll we'll link to the episode with Nikki where we talk about that, but I wanna hear your perspective. So first, tell me a little bit about, like, the price increase process mentally, emotionally, like tactically. What did this like for you?
Kate Knight [00:03:56]:
Yeah. I mean, I guess I've realized that I've been having some success but also not really earning what I want to be earning or not like not not enough to live but not to thrive is kind of where I feel like I've been at the last couple of years. And so that definitely has helped me to put up my prices and then with our strategy call a few weeks ago. And, yeah, I'm still kind of like, I don't know. I don't know. Is this the worst thing I've ever done? Sorry. And now I'm supposed to be like, it's been great.
Heidi [00:04:35]:
It's not all yeah. This is the reality of it. The raw real emotion. Why do you feel like it's why where does that come from? Is this the worst thing I've ever done?
Kate Knight [00:04:45]:
Oh, well, not the worst thing I've ever done, but, like, does this mean I'm now gonna be just too expensive for everybody? Okay. And because I feel like before I was too expensive. And, like, I definitely had a client. She she's a long standing client. She came back last week. And I so we've been she's been kind of circling me for a couple of years and sort of we've done little bits, but nothing really of any issues. I really do need a new factory, and I really do need it to be good. And I do feel much more confident in my sourcing now.
Kate Knight [00:05:23]:
And I do feel like, yes, I have low moq, good quality, you know, I have that great factories. Yeah, yeah, yeah. Because I was in Paris a couple weeks ago and I met someone, met a factory, talked to them, saw their stuff. And so I have that kind of, I know, I don't want to be like, this is your factory. But, anyway, so I went back to her and I went, okay. So it's gonna be, a1000 or it's gonna be, I think I said something like I'm now a 100 an hour or I will do you 80 80 an hour because you're a long standing client. I can't get back from her.
Heidi [00:06:07]:
Okay. Okay. That's okay. Yeah. It takes people a minute sometimes.
Kate Knight [00:06:11]:
I
Heidi [00:06:11]:
mean, you literally just did this last week. So Yeah. Tell me about, like, talking through your prices on the call. Like, how is that feeling? How's that like?
Kate Knight [00:06:25]:
It's feeling it does feel much better, although I am I am that much more nervous going into the call because instead of being like hey we're friends let's just talk about cashmere Suddenly I have to sort of put on a bit more of a like let's actually bring up some numbers and that's that's scary. So, I had one call with a Geneva cashmere factory, not factory, brand. And I said a thousand to her. She didn't flinch on the plane seemingly. But then she's been traveling and she's not sure to do. And and then I had a call list was fun last week. Somehow the number 19 keeps on going back up. She girl wanted to do 19 styles and wanted it best quality, cheap price, lower review.
Kate Knight [00:07:24]:
Ah, the trifecta.
Heidi [00:07:30]:
You're like, you could get maybe 2 of those. You're not getting all 3.
Kate Knight [00:07:33]:
I basically so I basically said that. I said you can have maybe 2, but not all 3. And I said again a 1,000, and then she sent me an email afterwards saying that she didn't think we had any chemistry. Oh, okay. That's okay. Yeah. Yep. Yep.
Kate Knight [00:07:49]:
Nothing going on.
Heidi [00:07:50]:
But Not every client is for you. Yeah. That is a little personal.
Kate Knight [00:07:54]:
It's not that's very personal, actually. You know
Heidi [00:07:56]:
what I'm gonna say? The chemistry was lacking on her side.
Kate Knight [00:08:00]:
Oh, yeah. So we shall see.
Heidi [00:08:04]:
Yeah. Okay. So for context for people listening, Kate and I worked together, and you were feeling like you're getting ghosted a lot in your proposals. And so the strategy we said is let's pull the pricing into the discovery call process so that you can get it out there and you can, like, feel their reaction. And, like, feel like, oh, is that where I'm losing people? Or get some type of a reaction, instead of just sitting in and going into a black hole. So you said the 1 gal didn't flinch. Like like, you've had what? No. She didn't.
Kate Knight [00:08:46]:
Now? Yeah. That's crazy? For Okay. Yeah. Yeah. For
Heidi [00:08:51]:
And and what do you feel like? Like, you feel like you've learned if because if nothing else, like, here's the thing. Maybe we raised the prices a little too high. That could have happened. Maybe it's still just a little bit in terms of, like, how you're pitching and presenting it with, like, confidence and gusto. And maybe it just is 4 is only 4. That's not a ton of data points. Right? Like, maybe it's just a little bit more time, and the price is fine. But do you feel like you've gotten any learnings from doing this on these 4 phone calls?
Kate Knight [00:09:23]:
Yeah. I think the I think the girl who thought we had no chemistry, I think she had sticker shock. Okay. But I think she was also a little bit out there. And I did do something. So the one I had on Saturday, basically, she was going back. She was in Illinois, and so it was gonna need to be late. And she worked started to work at 7 AM, so she didn't want to do one before work.
Kate Knight [00:09:51]:
So it was gonna have to be a Saturday. And I was like, okay, if I'm gonna do a call on a Saturday, I'm gonna see if you've actually got some money. Yes. So I did it I did a Google form being, you know, like, what's your idea, you know, sort of general one, and then I put something like my project start at $1,000. Is this within your budget? And she What did she say? Yes. Okay. She said yes. Yeah.
Kate Knight [00:10:17]:
So I was like, alright. I will get on a call on a Saturday if you, so
Heidi [00:10:22]:
she knew, like, the mle, the minimum level engagement going in.
Kate Knight [00:10:26]:
Yes. Yes. And so we talked it through a 1,000 per style, a 1,000 for sourcing. And I've also started to reconcile we touched on it that I have issues with startups sometimes because I still think, oh my god. You know, you love just go on a nice holiday. Don't spend 1,000 of dollars on developing styles. And so I started to reconcile that by offering a sort of, I'm not quite sure how I'm packaging it or how I'm holding it. But, like, I'll talk you through the marketing and the development of the brand as an add on.
Heidi [00:11:06]:
Okay.
Kate Knight [00:11:07]:
Which is a way of not scaring them off in that first call because I think I've scared some people off by being like, you know, you're gonna have to sell this. There's gonna be a lot of work to sell it. And so I'm not scaring them off still getting the work, but then also and sage in my conscience that they're not just gonna make these things that need to be sold.
Heidi [00:11:28]:
And then just sit there and they're, like, stuck with, like, how the heck do I sell this stuff? Because it's hard.
Kate Knight [00:11:32]:
Yeah.
Heidi [00:11:34]:
So you're this add on, is it an additional service? Yeah. Pay for service. Okay.
Kate Knight [00:11:41]:
Yes. So did you pitch it to her? Yeah. She was like, oh, yeah. I need that.
Heidi [00:11:46]:
Oh, oh, beautiful. What did you say? What was your presentation? I wanna hear how you pitch this because this is such a great add on service.
Kate Knight [00:11:55]:
I talked about how, yeah, I can help. I can help her. And, yeah, I haven't written it yet, but my idea is to have a series of PDFs, like, just one page PDFs of, like, now state of your socials. And this is how you do business, Instagram and this you know and look at TikTok and you know but also just that whole stuff so I have to kind of write it. And here I am talking about it on a
Heidi [00:12:22]:
Sell it. Pre sell it. I'm all about a presale. Sell it first and then build it.
Kate Knight [00:12:28]:
Yeah. Yeah. Building the plane as you fly it. Totally. So she at least was positive on the call about that. Yeah.
Heidi [00:12:37]:
Is that the first person you've pitched it to?
Kate Knight [00:12:39]:
Yeah. Yeah. Okay. Yeah. Okay.
Heidi [00:12:41]:
Because
Kate Knight [00:12:41]:
everyone else has been yeah. Everyone else has been an established brand. Gotcha. Everyone else has sort of got the website, and things are rolling.
Heidi [00:12:50]:
Okay. Has some type of foundation. So you where did you come up with that idea specifically? I mean, I know you said, like, sometimes when you're like you you feel like maybe you scare brands off when you're like and then you gotta figure out how to market and sell all this.
Kate Knight [00:13:05]:
No. It was just yeah. Talking about how I think I've scared off a few people from yeah. Saying you're gonna have to get comfortable selling. I was like, and it seemed and I had a client a few weeks ago, and she was like, so enthusiastic. All over me. She was like, you're my cashmere fairy godmother, you're everything I've been looking for and then at the moment she's like I've got a really busy period of work and I've got to fill up the socials and I thought I went too far too soon too fast. I could have pulled her back got her as a I got the ball rolling with her and then sort of drip feed bits and pieces throughout the project rather than getting them on the call and then saying, you've gotta sell it and market it and everything.
Kate Knight [00:13:56]:
So
Heidi [00:13:58]:
Okay. Wait. So am I understanding yeah. You did confuse me a little bit. Are you saying that just, like, instead of saying everything in that first call, like, kind of talking through, like, here's all the things I can help you with and, like, let's start with this. And then, like, in a few weeks or a few months, like, we can get to the okay. This. Yeah.
Heidi [00:14:13]:
Something like that.
Kate Knight [00:14:14]:
Yeah. Well, I so at the moment, she didn't move forward because well, she might still, but she was, she was like, I've got a busy period at work, and I just feel like it's too much. And I don't feel like I can take it on. And even I was like well that would be you know why you'd be paying me because I'd be doing a development and she anyway, obviously, I'll circle back next week and see where she's at. Okay. And then, likewise, I've got another one next week where he I think, again, I was telling him about sort of and he want he thinks he's got this great gift to cash me or idea, but he wouldn't tell me about it because Oh. It was so sick the secret, and he won't show me.
Heidi [00:15:04]:
Oh, okay. Until, like, he decides to hire you and you can sign something or something?
Kate Knight [00:15:09]:
Yes. Yeah. Yeah. Yeah. Okay. So, yeah. I don't know. People are weird.
Heidi [00:15:16]:
Yeah. People are interesting. So when you're so your quote you've quoted the pricing on the calls for sourcing and design and Client. Tech pack development type of thing?
Kate Knight [00:15:29]:
Yeah. Yeah. Yeah.
Heidi [00:15:31]:
What do you do when you tell them those numbers? Do you just tell them, like, flat out? Or, like, how do what like, walk me through what that feels or looks like?
Kate Knight [00:15:40]:
So, you know, they'll sort of say I'm a brand and I'm thinking to this one on Friday. She's been going about a year, and she wants to write knitwear. And she sent me a remove board, and I said, if that looks like we've got 3 styles, and so that would be 3 tech packs. And I think I just said and that would be I said 750 for her.
Heidi [00:16:05]:
Because there was 3? Or
Kate Knight [00:16:07]:
Because yeah. Well, also because she was British. So my theory at the moment is that Americans will pay more and Brits will pay less and then Europeans, not even. Maybe I'm talking about theory.
Heidi [00:16:21]:
Yeah. Could be an internal thing in your head.
Kate Knight [00:16:25]:
But yeah. Yeah. I also knew so because she'd already done her woven step pack, and I knew the girl who had done her woven step pack, and I know that she's around 4 50, 500. So I didn't wanna go too I didn't wanna go too high from that. Okay.
Heidi [00:16:44]:
That's fair. You had some intel going in?
Kate Knight [00:16:46]:
Yeah. And she said she said
Heidi [00:16:49]:
Go ahead.
Kate Knight [00:16:49]:
I said so I've talked to her through, like, the gold, silver, bronze package, and I said something like, how does that look? How does that seem to you right now? And she said she said something like, you've clearly got a lot of experience and expertise, and I want to be able to use that. So I think I'm between the gold and the silver.
Heidi [00:17:09]:
Boom. You got her off the bottom tier.
Kate Knight [00:17:12]:
Yeah. Yeah. So, you know, the Nikki technique. Yeah. And I did start with the the the gold, you know, I started to
Heidi [00:17:19]:
put you down.
Kate Knight [00:17:21]:
And when I put together the proposal, I put that first.
Heidi [00:17:25]:
K.
Kate Knight [00:17:28]:
And and then I did sort of the, you know, which package do you want to select? A direct
Heidi [00:17:35]:
call to action. Yeah.
Kate Knight [00:17:36]:
Action. Yeah. Yeah. She's come back and said it's the start. She's a modest brand. It's the start of Ramadam, and, I'm also interviewing another designer this week, so I'll get back to you at the end of the week. Okay. Gotcha.
Kate Knight [00:17:54]:
Yeah.
Heidi [00:17:55]:
Okay. I wanna talk about the tiered pricing, but really quickly before we get to that, when you tell someone the price is 7.50 or a1000 for the tech pack, do you show them anything?
Kate Knight [00:18:06]:
No. And Amy has suggested that, and I should.
Heidi [00:18:10]:
Amy. Yeah. Yeah.
Kate Knight [00:18:13]:
And I'd literally on Saturday, I had it all queued up with my tech pack open ready to present. And then it was a weird her connection kept on dropping. So she gets them coming in and out. It was one of those.
Heidi [00:18:25]:
Okay.
Kate Knight [00:18:26]:
Yeah. So it wasn't great.
Heidi [00:18:28]:
Okay.
Kate Knight [00:18:28]:
It was not. Yeah.
Heidi [00:18:31]:
So something you can always do, like, in that is just afterwards, send like, make a quick 5 minute Loom video or something of the tech pack and send it over to her and say, like, hey. I know our connection wasn't great, but I really wanted to show you, like, what a tech pack from me looks like. And so this is what you get. And then as you go through that, it gives you the opportunity to, like, show and highlight all the value. Because arguably, I would say that depending on the styles, a knitwear tech pack with all the nuances of the stitch callouts and the stitch structure and all that, I don't know. It could feel very, like, different than a woven on some level, and and I think that that visual could really help. So even if you can't get it in on the call and I still don't even think it's too late to send that. You just have the call on Saturday.
Kate Knight [00:19:25]:
Yeah. Yeah. I could do it. Yeah.
Heidi [00:19:27]:
And it's like an an excuse to be like, here's a little piece of value. I wanna show you how I work and also, like, an an excuse to have a touch point or something. So
Kate Knight [00:19:37]:
Yeah. Yeah. I do that. Yeah. Yeah.
Heidi [00:19:40]:
It's
Kate Knight [00:19:40]:
hard to get the measure. She was very hard to read. Yeah. So yeah. You know?
Heidi [00:19:47]:
Okay. Okay. So, yeah, I was curious if you showed them anything. I know Amy does, and that works very, very, very well. Yeah. Just giving them a little preview, especially when they're newer brands. Even if they've they've been around for a year or 2 and they've hired someone else to their tech packs, they could be used to a tech pack that looks very different than what you're gonna send them.
Kate Knight [00:20:07]:
Yeah. Yeah. Yeah.
Heidi [00:20:09]:
Okay.
Kate Knight [00:20:09]:
Talk to me about
Heidi [00:20:10]:
the tiered pricing. Like, how did you break out the tiers? Like, what did you decide what to put in each tier?
Kate Knight [00:20:17]:
So just more in so with the gold, it would be tech back sourcing. I think I called it something like for for her, I think it's something like support through to production. Or like sort of so it's more of a complete, you know once it's done, once you've got me, you've got me through.
Heidi [00:20:38]:
Start to finish. Okay.
Kate Knight [00:20:40]:
Yeah. And I will be sort of there. And then I also added on for the sassy girl there, like, and I'll help you with marketing and and things like that. Okay. And then I just took off. So then the next tier was just tech pack and sourcing, and then the next tier was just tech pack. Okay. Gotcha.
Kate Knight [00:20:59]:
Gotcha. So, so they weren't sort of different levels of tech packs or anything like that. It's like a tech pack is a tech pack is a tech pack. Sourcing is sourcing is because you can't really half ass sourcing. You can't really
Heidi [00:21:12]:
Right. Right. Right. It's not more a matter of, like, you get step 1, you get step 1 and 2, or you get all the steps.
Kate Knight [00:21:17]:
The steps. Yeah. Yeah. Okay. Gotcha. That's okay. Oh,
Heidi [00:21:23]:
I'm very excited to hear how that goes.
Kate Knight [00:21:26]:
Okay.
Heidi [00:21:28]:
Yeah. So we talked about I had some notes here. Let me pull up my notes. Because we had talked a little bit about Well, actually okay. So couple things since we're on this topic. I know we had talked about some of the mindset stuff around pricing and also just in terms of, like, getting out there, taking action, just doing the thing. And one other thing I'll tack on there because I'm good at throwing a lot of things into the conversation is because I've got this in my notes. The pricing, not lowering it just because, which I kinda heard you did with the British girl.
Kate Knight [00:22:16]:
Yes. Yes. I did.
Heidi [00:22:17]:
Okay. I'm not here to, like, chastise you or anything, but and I think sometimes there is a judgment call that you make at a certain point in time, and you like you said, you have the intel going into that. But, like, talk to me about some of the mindset of just, like, getting out there and doing the thing and taking the action.
Kate Knight [00:22:38]:
But, yeah, that it always feels better the other side. Yeah so I went to Paris for 2 days recently and, it was very interesting my thought process. You know, I was like, I can't spend my money on the train. It's too much. I'm not gonna go I'm I'll be in a way I'm not gonna do it I don't want it you know I had a real like the the chatter in my head so much resistance Yeah I like had to have a real chat with myself and be like stop it. And I came back with 5 good leads all brits or americans go to paris go to 2 trade shows and wind up meeting all brits and americans yeah and then a whole bunch of people who are like okay keep in touch So maybe, like, another 20 or 30 names to add to my mailing list. So fingers crossed. Was that worth
Heidi [00:23:50]:
getting through the resistance of not wanting to go?
Kate Knight [00:23:54]:
Yeah. Yeah. And it was also worth it. You know, again, I was, yeah, walking up to strangers on the stalls and saying, like, hi. How are you? How you know, how's the show going? My name is Kate. Yeah. And, it was also I just also had some genuinely lovely chats with some you know, it was just nice to see people in real life, that whole thing Yeah. Good.
Kate Knight [00:24:22]:
And get out from behind the screen.
Heidi [00:24:25]:
Yeah. Totally.
Kate Knight [00:24:26]:
But scary. Yeah. Proper scary. But it
Heidi [00:24:29]:
was like felt so scary about it.
Kate Knight [00:24:34]:
Yeah that whole I mean yeah no did anyone no one laughed at me no one told me to go away you know you know no one said and most people were quite happy just to have it you know just to have a chat So and then a few people were like, yeah. We didn't it well last season. It was a total nightmare. We'd love some help.
Heidi [00:24:59]:
Oh, beautiful. Okay. There's some amazing customer research. Why was it a nightmare?
Kate Knight [00:25:05]:
I didn't ask at the time. Okay.
Heidi [00:25:09]:
I would have been like, oh my gosh. That sounds horrible.
Kate Knight [00:25:11]:
That sounds weird. What happened? Yeah. Why was it
Heidi [00:25:13]:
a nightmare? Now you, like, have this really amazing thing to, like, pitch with of, like and I know maybe if you've tried nightmare before, it turned into a nightmare because
Kate Knight [00:25:24]:
Yeah. Yeah. She lost that. It's okay.
Heidi [00:25:26]:
It's okay. You can follow-up. It's okay. Yeah. Yeah. But that's amazing. I met
Kate Knight [00:25:32]:
I met another woman with the surname Knight who ends a house in France as well. Oh. Yeah. And she was the one that was like, we've done knitwear and it's a total nightmare. So interestingly, I had 2 really good responses, bless you, from, like, sheepskin shearling companies.
Heidi [00:25:54]:
Okay. We talked about this. Is this the Australian thing we talked the time of the farmers?
Kate Knight [00:26:01]:
Oh, great. That was the merino farmers, but I'm talking more brands that sell, you know, like, real sheepskin, gileries and coats and things. Okay. Like, yeah, coats, yeah, and waistcoats and things. Okay. So there were a couple of them, and both of them were like, we did knitwear knitwear. It was a total nightmare, and we'd love some help.
Heidi [00:26:25]:
Oh, there's a really interesting common thread. These people are, like, trying to introduce night or knitwear, and it's going
Kate Knight [00:26:31]:
it's Yeah.
Heidi [00:26:31]:
Be becoming a wreck.
Kate Knight [00:26:34]:
Yeah. Yeah. So next on my list is to find other companies and pitch them, obviously.
Heidi [00:26:40]:
Totally. And those companies that you directly spoke to, I mean, those are your great leads.
Kate Knight [00:26:45]:
Yeah. Yeah. Right. Obviously, I've followed up with them and put nothing back. Yeah.
Heidi [00:26:49]:
Okay. You were just there, like, the last week or 2?
Kate Knight [00:26:54]:
Yeah. Yeah. Less than 10 days ago. Yeah. Okay. Okay. So it's still very fresh. Yeah.
Heidi [00:27:01]:
Okay. So, I know when we worked together in Fast Track, you went from one client to 4 or something. What was it?
Kate Knight [00:27:09]:
Yeah. Yeah. Yeah. One client to 4. K. And it's hard what's always hard for me is I wish I could be like action a leads to result b and it doesn't seem to It doesn't seem to for me. Yeah.
Heidi [00:27:28]:
Yeah. But you take action and things happen. It just doesn't seem to be a direct correlative result.
Kate Knight [00:27:33]:
Relation. Yeah. Yeah. I wish I could, like, pull level a and get result b, but that doesn't seem to be my life.
Heidi [00:27:40]:
Yeah. Okay. So where did those leads come from? Sorry. Go ahead. You were
Kate Knight [00:27:45]:
saying that. Yeah. One of those was, LinkedIn, and 2 of those were referrals from other freelancers, who sort of got the inquiry. And and all, yeah, one of the people that are doing their how to launch your fashion brand course. Yeah. Courses. Yeah. And then one was, as a result of me nurturing my network and sending out the happy Christmas emails.
Kate Knight [00:28:19]:
Yeah. Talk about that. Which was your question. Yes. Yes. I I yeah. I think I've been better. Yeah.
Kate Knight [00:28:28]:
I've done more of those just as you nurture emails of just, hey. How you doing? Listen to this podcast or saw that, you know, whatever. Yeah. And trying to do that more genuinely. And then, yeah, doing it that way.
Heidi [00:28:50]:
Okay. I'm gonna explain that a little bit more detail for people listening because they don't have the full context. You were you and I were talking and you were gonna send out, like you had, like, a list of 50 or 70?
Kate Knight [00:29:02]:
7 72, I think, because I don't have a number like that.
Heidi [00:29:06]:
Brands or contacts that you were like, these are people that I've been in touch with on some level. Some of them are past clients, like, a a variety of relationships, but some type of relationship. And what what might you be able to do for, like, a holiday outreach? And I said, I
Kate Knight [00:29:24]:
think you would you said. Yeah.
Heidi [00:29:25]:
Yeah. Go ahead.
Kate Knight [00:29:27]:
You said don't do 78. You won't be able to do 78 well. And you know as soon as you said that I felt that sort of anxiety go down because I was like yeah yeah I'll do I'll do 78 and you're like no you can't and I couldn't. So I did 10 and that was much more fun.
Heidi [00:29:46]:
And did them really personalized?
Kate Knight [00:29:49]:
Yes yes yes. So not all of them hit, not all of you know it was that sort of couple weeks before Christmas when people are just in that slightly frenzied Yeah. But it felt much better as well.
Heidi [00:30:05]:
Good. And one did turn into a project?
Kate Knight [00:30:07]:
And one did turn into a project. Yeah.
Heidi [00:30:09]:
Yeah. So So just to paint a little picture for people listening, I had this idea specifically. We were it was around Christmas, and I had gotten a really generic Christmas card from 2 friends. You know, everybody sends out these generic Christmas cards. No offense to you guys, but I kind of hate them. I'm like, you were literally my best friend for 15 years growing up, and I get this generic Christmas card that I know you send out to, like, a 100 people. I don't really care to get that card. I'd rather get nothing.
Heidi [00:30:39]:
Versus, like or at least, like I know they have services and they just batch send them for you, but, like, at least, like, write a little one sentence on there. Miss you, x x. Like, hope you and the family are well. Right? Instead of just these typed out, and I'm like, that feels terrible to me. I'd rather see you put the same amount of effort into sending 5 or 10 super personalized and make the other person on the end feel really special. Like, you really thought about them. So that was something I challenged you and the other people on Fastrack with was, like, think about how you feel when you get a mass generic thing versus how you feel when you get something nice and personal. And it's very different feeling.
Kate Knight [00:31:27]:
Yeah. Yeah. And then, likewise, when it got to Chinese New Year, I sent out a few to either brands I knew in China or factories I'd worked with and just Yeah. And that was nice too.
Heidi [00:31:41]:
Yeah. That's amazing.
Kate Knight [00:31:42]:
Yeah. Yeah.
Heidi [00:31:45]:
Okay. So you have, like, 4 calls, discovery calls, and sent out 4 proposals or something like that last week. Where did all those people come from?
Kate Knight [00:31:56]:
LinkedIn LinkedIn referral from someone who runs a fashion course thing. And then one was just an email because she was a preexisting, you know, she's the she pretty much She isn't yeah. I already wrote with her. So I just wrote that in an email. I didn't even do a sort of proper proposal.
Heidi [00:32:18]:
Totally fair. Talk to me about your LinkedIn game because 3 of these things you've just mentioned have come from LinkedIn.
Kate Knight [00:32:26]:
Yeah. LinkedIn is strong at the moment, as you. Yeah. So I try and post a couple of times a week and try and do it where I might have a little snippet of portfolio and then talk about some aspect of it. And so I did one yesterday that finding a factory is not like buying bread, which is a French saying. When when we were house hunting in France, the estate agent said to us buying a house is not like buying bread and of course the french buy bread every day and you don't think about it and what's the worst thing if you do what's the worst thing if you buy a bad loaf of bread? Nothing.
Heidi [00:33:12]:
You'd buy a new one tomorrow. Yeah.
Kate Knight [00:33:14]:
So yeah. But when you buy a house, obviously, that's probably the biggest purchase you're gonna make in your life. So, I I came from the call last week with Alison when we were talking about sourcing and how I often present it as it's a bit like house hunting. You're not going to find there will be something that isn't quite what you thought you were gonna get with the back you know if your house hunting as we all have done you know you wind up being like well it's in a good area but the kitchen is smaller than I wanted or whatever the thing is.
Heidi [00:33:47]:
Mhmm. There's always a compromise. Yeah. I know it.
Kate Knight [00:33:56]:
And so I think we've all had that experience of how something up, you know, and not finding, you know, sort of going, okay. This one, for whatever reason is the right compromise and I think it's the same when you find the factory. So yeah but I am finding that all of Bangladesh is in touch with me That's,
Heidi [00:34:14]:
You're finding the what?
Kate Knight [00:34:16]:
All of Bangladesh wants to connect with me.
Heidi [00:34:18]:
All of Bangladesh wants to connect with you. Oh, yeah. Yes.
Kate Knight [00:34:20]:
That's what it feels. Yes. They do. They do. They and they are they're the worst for being, like, give me work. Just give me work.
Heidi [00:34:30]:
Very assertive. Doesn't work like
Kate Knight [00:34:32]:
that. Yeah. Doesn't work like that, buddy.
Heidi [00:34:33]:
Very assertive. Yeah. Okay. So you're posting a few times a week, 2 or 3 times a week ish?
Kate Knight [00:34:40]:
2 to 2 tops. Yeah.
Heidi [00:34:42]:
Top tops.
Kate Knight [00:34:43]:
Okay. And
Heidi [00:34:44]:
these people are just, like, finding you on LinkedIn, or do you know exactly what's happening?
Kate Knight [00:34:51]:
No. I don't know. No. I don't know how they I'll go, and I try and do the commenting thing. Try and do some thoughtful comments. It's hard. It's quite hard. It's quite hard to do.
Heidi [00:35:02]:
What's hard about it?
Kate Knight [00:35:05]:
Well, for me, it's a brand. It's hard to do a bit more than, like, oh, great stitch. Lovely color. Sometimes you can sort of say, oh, did you do that on a x machine? Or did you do, you know, how did you do that? And that's got some reaction. But if they're doing the, like, here's the spring summer 24 collection or whatever, it's hard to do much more than, oh, I love this stitch or my red the red's great in this photo or something you know I try to be
Heidi [00:35:34]:
a specific comment
Kate Knight [00:35:35]:
that's fallen yes yes yeah I'll say I've had it I have done it before. I said, you know, did you have trouble with the jack guard or something? Oh, yeah. Did did the yarn break or, you know
Heidi [00:35:48]:
Like, common problems that you know might come up.
Kate Knight [00:35:51]:
Oh, yeah. Yeah. Yeah. So
Heidi [00:35:58]:
that's exciting. I would be curious to know, and I say this only because, like, literally last week or the week before last, I'm I'm trying to take YouTube a little bit more seriously this year, and I know I need help to do that. So I'm gonna hire a scriptwriter, and I was like, I want a scriptwriter that is a YouTube scriptwriter, like a specialist. I I don't you know, like, I really want someone specialist. So I went on to LinkedIn, and I searched YouTube scriptwriter, and not very many people came up, but the people that did were, like, super specialized. Like, that was their title, like, YouTube scriptwriter. And so I, like, just cold messaged them. I was like, hey.
Heidi [00:36:36]:
I found you on LinkedIn and I wound up having a call with 1 of the girls. Didn't go. I'm not gonna hire her. That's what I say. But that's fine. She could use a few tips on a lot of things, but that's okay. But she came up under YouTube script writing and, like, had she asked me, oh my gosh. Exactly how did you find me? I would have totally been like, oh, yeah.
Heidi [00:37:02]:
I just looked at the search. So I would be curious to know, like, if the people are searching, like, knitwear designer, cashmere, like, something.
Kate Knight [00:37:12]:
Right? Yeah. I know that one person, the sock lady actually found me because I've got tech packs in my title.
Heidi [00:37:20]:
Oh, okay. So was she searching for sock tech packs?
Kate Knight [00:37:23]:
Tech packs. Yeah. Yeah.
Heidi [00:37:26]:
Wow. Yeah.
Kate Knight [00:37:27]:
So she found me because of the word tech pack being in my title.
Heidi [00:37:31]:
Okay. Interesting.
Kate Knight [00:37:35]:
Yeah. And then I think they've also noticed, like there's this one woman, she'd written a comment, I want to work with you. And then I noticed like this Bangladeshi factory had immediately hopped on the comment and be like, well, we can take we can do it. Yeah. And I'm like, off you go, love. Have fun.
Heidi [00:37:58]:
Did she did like, you think she just went to them? Or who knows? So
Kate Knight [00:38:04]:
I mess she messaged then she messaged me and said email me. So I'd emailed her, you know, would you like to set up a call? Then nothing she she hadn't you know nothing back from her nothing back from her and then I went back into the comments and saw that this bangladesh chi factory had swerved it to her. Yeah. And, and now she's come back.
Heidi [00:38:27]:
Uh-huh. Yeah.
Kate Knight [00:38:28]:
Uh-huh. So literally, actually, she wanted to meet right now, and I said I can't do yeah. I can't do podcast. To yeah. And I I said I could do afterwards, and she's not responded. I don't know. Okay. So, yeah, people are weird.
Kate Knight [00:38:45]:
People are
Heidi [00:38:47]:
Response can be a challenge.
Kate Knight [00:38:49]:
Yes. Yeah. It's not, isn't it? I mean, I It is nice. Feel thoughts. But, I
Heidi [00:38:54]:
mean, I was literally just telling my husband last night. I I'm I'm trying to find some help on this YouTube stuff, and I I outreach to 4 different people, a variety of script writers to editor, like, whatever. And I've been over the moon impressed with one of them, and the other 3 have fallen so flat. Like, lack of response. 1 of them may one of them I had a discovery call with you. He's like, yeah. I'll send you a proposal within 2 or 3 days. It's been a week.
Heidi [00:39:24]:
I haven't heard anything. Wow. Didn't even follow-up after the call. Like, that was the thing. Like, just a lack of follow-up of, like, hey. Thanks so much for your time on the call. Like, I'm gonna get you that proposal. If you have any questions in the meantime, and, like, a lack of just them kind of like, you as the freelancer should be guiding the experience for the client.
Heidi [00:39:51]:
Like, tell them what to do and when to do it. Like, this one, I reached out on LinkedIn. I was like, hey. I gave her a lot of information. I was like, here's my YouTube. This is what I'm trying to do. And she wrote back. I was like, it'd be great to chat and set up a call and see if you make can maybe help me with script writing.
Heidi [00:40:07]:
And she wrote back and she goes, yeah. Sounds good. And I was like Oh,
Kate Knight [00:40:14]:
hi. Hi.
Heidi [00:40:14]:
This is Pauline. And I was like, so so what am I supposed to do? Like, am I supposed to tell you my calendar? Or, like, I was kinda waiting for, like, a here's the link to book a call and just make it really easy. And so it's interesting. It's really interesting when you say it's, you know, I know it's challenging from the freelance side for sure, but I gotta just give a perspective here that is really challenging from the client side too. Like, is it and I know I say this all the time, but, like, it's rough out there. And I think it's just it's more people. Just in people in general. There's sometimes
Kate Knight [00:40:47]:
I mean, I stuff. Yeah. As I'm talking to you, my head being like, okay, Heidi. So all I have all I have to do is, like, be responsive and do the stuff on time and do what I say I'm gonna say do, you know, I'm doing all of that. At least you know occasionally there might be a ball but I think the majority of get caught. Yeah. And, like, really? Is that all I have to do? Because it feels like it's still not enough.
Heidi [00:41:14]:
I mean, it's never all you have to do. There's so many variables and things. Oh. And I know we've talked a lot about the mindset stuff, right, in terms of, like, that confidence, and it's a massive muscle. That was the other thing as I talked
Kate Knight [00:41:32]:
to one
Heidi [00:41:32]:
of these girls, not to, like, make this about my YouTube thing, but I talked to her and she was like, I was like, because I saw on your website your rate's a 100 an hour for script writing. I was like, that's fine. I literally was like, that's fine. And I was like, I'm just curious, like, how much time you think it would take to write a script based off of this blog post. Like, we already have all this content. And she was like, well she because, you know, since you already have it altogether, I can do it for 50. And I was like, why did you just backpedal on your price? I literally said that's fine.
Kate Knight [00:42:02]:
And it came out
Heidi [00:42:03]:
and I say this not just to you, but, like, to people listening. Like, now granted, she didn't she missed a few other things in the call, and then she neglected to do any follow-up after the call, and I just I let the ball drop. I was like, I'm done. I'm moving on and working to work with someone else. But that extreme lack of confidence by her cutting her price in half on the call, which I know a lot of people do because I've you guys have told me. I've heard it over and over. And me was an immediate turn off for me as the client of, like, oh, she doesn't have total confidence in what she does, and maybe her services aren't really worth that, and she's not really that sure about getting me result. I, like, I was just immediately and so I think that, like, whether you, like, immediately jump to that lower price or, there's just some really deep underlying nuances when you talk about your price and present that.
Heidi [00:43:02]:
And I know that's something we talked about. I was like, saying the price on the call feels a lot different than sending it over in a PDF via email.
Kate Knight [00:43:13]:
It does. It does.
Heidi [00:43:14]:
And that's like a muscle of confidence that you, like it is it is gonna be an ongoing thing you're working on building up. Like, how to talk about that really confidently and how to say the price and then shut up and not, like, say it with any any little red drop, you know, my little dye thing over here. I always the demo I always do. But, like
Kate Knight [00:43:36]:
Yeah.
Heidi [00:43:37]:
Of, like Well,
Kate Knight [00:43:37]:
I was doubt. On the call on Friday and I was laying out the prices, I was blushing so badly.
Heidi [00:43:47]:
That's okay.
Kate Knight [00:43:49]:
Stop it. Stop it. But, yeah, you can't stop blushing, can you?
Heidi [00:43:55]:
No. And I like, you're you've just started this, so there's going to be some, like, growing pains and a learning curve to it, but it's all I feel deeply that it's all, like, practice in the right direction. I mean, how do you feel of, like, this is a big change? We we raised your prices, and you're pitching them on the calls. Like
Kate Knight [00:44:17]:
what do you think? I really wish yeah. I wish I'd be able to come on the call today and being like, I raised my prices, and I got you know, someone accepted the proposal. But that's life.
Heidi [00:44:26]:
I'm probably gonna have to update the show notes. I'm sure. Because after this call or next week, you're gonna be like, I got it. It just wasn't in time for podcast.
Kate Knight [00:44:34]:
Podcast. I know. I know. Hopefully. Yeah. I feel like even if I I don't know, I'm sort of find myself doing the bargaining of like, okay, so if I've doubled my prices, then does that mean I get half the number of clients, but I do half the you know? So, you know, trying to do the math of, or will I get 2 thirds number of clients or will I, you know, how does that work or will I get a quarter of the number of clients?
Heidi [00:45:03]:
I mean, yeah, it can land a lot of different ways, and a lot of it you know, with with really small data, it could be luck of the draw. Like, you just happen to get you talk to 4 people, 3 of them happen to be cheap or not willing to pay. You know? So you've gotta get, like, a certain amount of data to, like, really see, like, okay. How is this new pricing sticking or not sticking? What are things I can do in my presentation of this to make it stick? Right? Like, maybe showing them example, like, really focusing on, like, how much are you positioning on the value and the benefits and the results and addressing their pain points of, like, hey. I know you tried this before, and it was a total nightmare. Like, I'm gonna make sure that doesn't happen, and here's how I'm gonna do that. And this is this is the cost. And at that point, the cost becomes, like, secondary because they know that you're gonna they they already know the pain of going through that nightmare of knitwear.
Heidi [00:45:54]:
Right? But that's a huge variable and comes with time of, like, exercising that muscle. And then, you know, there is, like, pricing thresholds. Like, I always reference the podcast with Marissa Barelli. I think it was in we did 2 episodes. We'll link to both of them in the show notes. I can't remember which episode it was in, but she talked about so she charges $300 an hour. And I think she has a lot of project based work too, but if she's hourly, she's like, I'm 300 and peep she gets that. And she What
Kate Knight [00:46:27]:
do you have on hand? Sorry. Yeah. Oh, gosh. Sure. Go. Yes. That I for the first time, did a €100 an hour for an hourly rate.
Heidi [00:46:38]:
Oh my gosh. We're literally the last minute of the podcast. Where is this coming from?
Kate Knight [00:46:44]:
So it was a client that I finished the tech packs 2 weeks ago and then she had some questions and so we had a call last night and I was like yep that'd be €100 to get on the call Like, she basically she got a proposal from the factory and wanted me to talk her through it. So I put together a chart and we talked it through. And anyway, so someone has accepted a €100 now without even
Heidi [00:47:09]:
Without without hesitation. And you charged it for, like, a consultation call. You were like, oh, you wanna get on the call and pick my brain and go through the proposal the proposal?
Kate Knight [00:47:19]:
Yes. Yes.
Heidi [00:47:20]:
That's a double win to me.
Kate Knight [00:47:22]:
Sorry.
Heidi [00:47:25]:
Well, no. Because I say that because I think a lot of people just sort of, like, absorb that call into some other and, oh, well, okay. We did the tech packs. Okay. Let me just review it with you. Instead, like, no. My time is my time, and it's it's an hour, and this is what it is. Boom.
Heidi [00:47:39]:
Oh my gosh. I literally how did we fit this in the last minute?
Kate Knight [00:47:42]:
Sorry. And then and then she because she'd got this one quotation. So when she'd originally reached me, she didn't want to pay for sourcing. So I said, fine, I'll just do the tech packs.
Heidi [00:47:52]:
Okay.
Kate Knight [00:47:53]:
So I've done the tech packs. And then, and halfway through, she I was talking her through, like, she'd found this one factory. And I was like, it's a really high price and why that was and all of this different things. And she was like, oh, I should have gone to the sourcing with you, shouldn't I? And I was and I did. I said, I'm not gonna say it. I didn't say I'm not gonna say I told you so. She was like, you can say you thought I told you so. And I was like I won't.
Kate Knight [00:48:20]:
But I think what might be happening now is she's realized that it's all just a big undertaking. And it's gonna cost her more than I think she thinks.
Heidi [00:48:29]:
Okay. So there's a great example when you talk to people about sourcing. You'd say, listen. You are welcome to do it yourself, I've worked with some brands here.
Kate Knight [00:48:42]:
Google. Yeah.
Heidi [00:48:43]:
Yeah. Yeah. But, like, this is this is the reality of sometimes what this looks like, and what I have had happened before is brands opt out of that and then come back, like, weeks, months later, whatever the timeline is. Yeah. Mhmm. And they're like,
Kate Knight [00:48:59]:
oh, I
Heidi [00:49:00]:
really should have done that. I didn't realize what an undertaking it was. And then maybe that's an opportunity for you to, like, have a really thorough list of outlining, like, what does it look like to DIY your own sourcing? Mhmm. And and she
Kate Knight [00:49:13]:
I think she'd sent out don't know how many emails, but only one had replied.
Heidi [00:49:18]:
Oh, okay. So I would love to you if you could get that intel, and then you can use that and you can be like, I'm gonna I let me just tell you a quick story, and this is this is very typical of how things go. This is an example of one of my clients. She sent out 37 emails, 18 emails, whatever the number, and she got one reply. Mhmm. And she was worried
Kate Knight [00:49:40]:
Yeah. Go with them until I was like, that's gonna cost you $28 for this one, you know, just to do these 3 styles. Oh, gosh. And she basically had that moment on the call of, like, I don't have $28. And so I was like, no. No. Okay. Yeah.
Kate Knight [00:50:01]:
So
Heidi [00:50:01]:
Versus I already have all these great factories that I can help connect you with and set you up that are, like, proven to be good. They meet all these criteria. So I think it could be really interesting, like, when you're you know, we we talk a lot about, like, positioning and how you need to position on value and benefits and avoiding the pain, and I think that would be a great story to kind of tell
Kate Knight [00:50:24]:
and, like, paint a little bit of
Heidi [00:50:26]:
the picture of, like, here's what it looks like. And and people do it, and you can do it for sure. I'm not here to, like, say you can't or it's not possible. But the reality is that sometimes it doesn't it pans out in a very worse the the long term cost of you don't wanna say this, but the long term cost of being cheap.
Kate Knight [00:50:45]:
Yeah. Yeah. Yeah. Yeah. And she basically was like, you told me that on the very first school we had, and I was like, yeah I did.
Heidi [00:50:54]:
And sometimes people just it falls on deaf ears.
Kate Knight [00:50:57]:
Yeah. Yeah. She's young.
Heidi [00:50:59]:
Totally. Totally.
Kate Knight [00:51:01]:
Yeah. But she was very happy to pay €100 to find that out.
Heidi [00:51:04]:
Fabulous. And to her, that was, like, €100, like, very, very well spent. Like, the value that she got out of that was massive.
Kate Knight [00:51:13]:
Mhmm. Mhmm. She might yet come back for sourcing.
Heidi [00:51:17]:
There you go. She might come back for sourcing. Totally. Sometimes people have to experience it on their own and experience the pain on their own and then, like, backpedal. It's the reality of life, I I believe.
Kate Knight [00:51:29]:
Yeah. So that's to you. I put up my, yeah, put up my prices and didn't just do the call for free.
Heidi [00:51:35]:
Good. Would you have done it before for free?
Kate Knight [00:51:39]:
Probably. Yes.
Heidi [00:51:39]:
Yeah. Probably. Okay. So that felt pretty good, I bet.
Kate Knight [00:51:44]:
Yeah. Yeah.
Heidi [00:51:45]:
Yeah. Alright. Okay.
Kate Knight [00:51:46]:
We're getting
Heidi [00:51:46]:
have to say I love you. Guys, listen to the end. Listen to the very last minute because Kate drops his bone.
Kate Knight [00:51:53]:
Sorry. Should've started with that.
Heidi [00:51:56]:
Yeah. It's okay.
Kate Knight [00:51:58]:
Yeah. Still working on all that stuff. Yeah. There was also a hilarious moment in Paris where I'd sort of already pitched the assistant and the like boss lady came over. Yeah. Because she'd be off getting a coffee or something. And I can't remember what I said. But then she looked at me and went, so what you're trying to tell me is she can help with it but and I was like yes do I need to work on my pitch? She was like yes.
Kate Knight [00:52:22]:
The assistant said you needed
Heidi [00:52:23]:
to work on the pitch?
Kate Knight [00:52:24]:
No. No. They did boss lady. Okay. Yeah. Yeah. Anyway, it was hilarious.
Heidi [00:52:31]:
It's always a work in progress. And then you can use that as, like, a talking point going forward. Like, when you email a follow-up, like, hey. I know you know? Thanks for that candid feedback. I really appreciate it, and it is always a work in progress. All that said, like, be really humble about it, like, address that elephant.
Kate Knight [00:52:47]:
Yeah. Yeah. Yeah. Like, she said that her assistant understood completely, and she was being stupid. And so I did I did that in the email follow-up. I said, thank you for the gentle posting.
Heidi [00:52:57]:
Oh, okay. Gotcha. Gotcha. Fabulous. Fabulous. Okay. To finish my point really quickly on pricing just because I don't wanna leave everybody hanging. Yeah.
Heidi [00:53:08]:
No. It's okay because I think I've told this to you before. Is that, like and and we she and I talked about it in the podcast. Like, she just played with it over time. Like, she was a 100, that she was a 150, then and she would always try to talk about the pricing in person or an over call or something where she could feel the reaction. And so that's and she got to the 300, and she, like, realized, like, that was her breaking point. Like, nobody was willing to go beyond that, but she did get to 300. And so I think that's you know, with you and that time.
Heidi [00:53:37]:
Right? Like, you're playing with the prices right now. Like, you did the 7.50 for the British woman, and you've tried the 100 or the 1,000, and and who knows? It's only been a few days. Like, those proposals very well could stick. But if nothing else, it yeah. If nothing else, it gives you that intel of, like, okay. How are these numbers landing? And then if none of them stick, that's fine. Okay. You know that okay.
Heidi [00:54:05]:
Let me try something a little bit lower and see if that sticks, and then you can, like, keep raising it with time.
Kate Knight [00:54:12]:
Okay.
Heidi [00:54:13]:
You know? Right. I know it's not supposed
Kate Knight [00:54:15]:
to be
Heidi [00:54:15]:
a coaching call.
Kate Knight [00:54:17]:
But I I don't know.
Heidi [00:54:20]:
You've been on the podcast before, but I'm gonna ask you again. What is the one thing you wish people would ask you about, freelancing fashion, that they never do?
Kate Knight [00:54:30]:
I think sometimes I feel like it's the Wild West or just the amount of different conversations you can have in one day. Yeah. And just how much fun that can be, you know, chatting to different, yeah, different people all over the world. And and yeah. I love I love that about it that I can chat to people, yeah, all around the world. Some of them fast, some not in fast, some Yeah. You know, half the time I come up going like people are weird.
Heidi [00:55:05]:
Maybe that's the 3rd or 4th time you said it, but, yes, people are
Kate Knight [00:55:08]:
Yeah.
Heidi [00:55:09]:
Their own unique flavor. We all are.
Kate Knight [00:55:11]:
Yes. Yes.
Heidi [00:55:12]:
Yeah.
Kate Knight [00:55:12]:
Yes. Yeah.
Heidi [00:55:15]:
Lovely. And where can everybody connect with you online?
Kate Knight [00:55:19]:
So I'm the cashmeredesigner.com website and, cashmeredesigner on Instagram and, LinkedIn, Kate Knight, my my name. Okay. Or I'm sure
Heidi [00:55:32]:
if you search cashmere designer, you'll probably pop up.
Kate Knight [00:55:37]:
Probably. Yes.
Heidi [00:55:38]:
Probably. Awesome. Lovely to chat with you on the podcast.
Kate Knight [00:55:41]:
You too. Thanks so much, Maddie. Take care.