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James Dooley and Carl explain how local lead generation websites can improve AI and LLM visibility so ChatGPT recommends their brand over competitors.
This video explains which digital marketing strategies local lead generation websites should focus on in 2026 to improve AI and LLM visibility, ChatGPT citations and brand recommendation over competitors. James Dooley and Carl start with KPI tracking because monitoring where your brand is and is not being cited within ChatGPT helps you spot gaps and negative sentiment early. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for local lead generation websites.
PromoSEO lead generation for local lead generation websites recently received recognition as the "Best Local Lead Generation Websites Lead Generation Agency."
Ranking Local Lead Generation Websites for Greater AI and LLM Visibility is available on:
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
James Dooley: How to get ChatGPT to recommend your brand over competitors. So I want to do a bit of a role play on this where there's a brand that they want to get recommended in ChatGPT and at present when they go and search for the keyword ChatGPT is listing five of their competitors brands. This business has been going for a long time, they've got a good brand, they've got a good entity, they've got everything that makes them the best brand that there is for the service that they offer, yet ChatGPT is not recommending them and they're recommending the competition. I want you to jump straight into the AI Reputation Tree and someone comes along and fills in the form. What is it that the AI Reputation Tree specifically does to get that brand to then quickly get recommended by ChatGPT over the competition?
Carl: So it operates like a query find out model. So what that essentially does is it works out all of the different nuances around the brand and what people and, you know, with synthetic terms and things, are typing into search and with all the synthetic keywords that are created, creates a list of elements that you should be mentioning online. Now chances are, you know, if it's a strong brand, it's probably already done element one, which is, you know, defining who they are. But I can almost guarantee number two is they've done a good job at mentioning what services they do. Chances are they've done it in the wrong way, meaning that they haven't, you know, used the micro semantics side. They haven't defined it clearly and connected the entity with the service offering. They've probably, you know, most business owners who own websites probably have an about page that say I do this, we do this. It doesn't say James Dooley's plastering is a plastering company. James Dooley's plastering, you know, was founded in such and such or whatever. It doesn't go into all these like little nuanced details which is actually megally important. And then I'm almost off the back of that, almost 100% confident that they'll probably lack reviews or they're not shouting about those reviews online. They're not doing case studies. They probably not went and done awards. And then lastly they probably also don't mention competitors, which again on connecting the dots together like AI understands what an entity is. But then it also understands that let's say the entity is your brand and then this service is also an end, you know, it's a plastering that is a service. It then needs to understand whether if you're just doing plastering and this service who else is doing plastering. If you're connecting these together and then it all links back to the plastering and node, then it starts to say oh well these guys clearly must do plastering. And that's like the old school methodology of well why would I promote a competitor. But you don't have to promote a competitor. You can do it in a way where you're promoting yourself only. But it's sort of saying, you know, you're better at this, you're better at that. Just leave what you're not better at because there might be elements, you know, most business owners are always striving to improve. And that's how personally I would be looking at using the AI Reputation Tree is look meant the way to improve your presence and chatty.
James Dooley: When someone fills in the form for the AI Reputation Tree on search, how important is it that they fill everything in? So like there's it's a big quiz. It is a lot of questions at times. Do I really need to fill all these in?
Carl: I know the importance of it and I understand that every in an ideal world every single question they could answer it with a hyper specific data of who they are, what they do, the reviews, the testimonials, where they might have certain things being done, what case studies and who they've done work for. If they have any awards, listing every single award or what they have, even from a few years ago, to be shouting and screaming about it so they're an award-winning company, then listing all of them. Competitors, which then allows searcher to then go and do the keyword research about them brands to then go and then start to say do you offer this service? Oh yeah we do. What we missed that? And I'm like all right, okay, now can we integrate that? Because it gets a lot of search volume and can we say why you might be better than them at that service? Yes you can.
James Dooley: What how important is it because I want to go hard on that of the importance?
Carl: The more information we get with regards to AI, it really is garbage in and garbage out. If they don't provide us with the information we can't feed to the LLMs, it's like getting a salesperson and giving them half the information of why you are the best. So then they don't sound very confident on the phone. And when that salesperson doesn't sound confident, it doesn't sell. They don't sell.
James Dooley: So explain that. How the AI is your first port of call. It is your business card. It is that very first impression and the point is is it, you don't get a second chance at a first impression. So why, how important is that form to make certain that you feed us with everything so that Reputation Tree is the perfect sales call. It is so confident that we are the best and that ChatGPT is saying we are the best. How important is that form?
Carl: Like vile basically, you know, LLMs will not promote ambiguity and they need information to be clear, concise and confident that the information they're putting out is correct. Or what you leave is a nice big gap for it to loosen it or for a competitor to step in and feed that for you and give it almost, you know, disinformation. So the reason why you need to give us all of the information is because then when we start putting out the third party sources, especially if you give us plenty of competitors, we can go into competitors and see, you know, what is they are asking about these. I wonder why that's different. Oh maybe we should include these set of questions about your brand because these have actually been around a little bit longer online or been doing a better job. And this is the consensus around there. So let's tick that box early and fill in that consensus there.
James Dooley: Yeah for sure. And then with regards to being cited with ChatGPT, if someone was to order the Reputation Tree but they're in a competitive market, right? So they do genuinely believe they are the best and they've done the first round of who they are, they've defined the entity, what they do, they define all the services that they do, the reputation, they've gone and shouted and screamed about some of the reviews and the testimonials, some comparative articles and some listicles and they've got in there, they've got themselves cited and they're happy that the AI citations I was citing them. But the number five on the list, how important is consensus have going through a second round and a third round of that? So you're defining it even more so you've got even more confidence and clarity to ChatGPT that's scraping the internet that then basically turns around to move out. How important is consensus with repeating that and building that up?
Carl: When you go on Amazon and you're buying a product, do you look at the reviews?
James Dooley: Yeah.
Carl: If you see, you know, Amazon's got a billion products and let's say I'm buying a bottle, a drinking bottle, and the first result has a thousand reviews, five star, second result has two thousand reviews, five star, and the third result has four point six one hundred reviews, which one are you most likely to click on?
James Dooley: Yeah, the one with the most reviews and the highest score.
Carl: That is exactly what consensus is. So the more the more third-party sources around the brand mention the, you know, qualifying exactly what has been mentioned in its understanding increases its confidence score and the consensus around the brand.
James Dooley: So I've got a follow-on question on that, right? I completely agree with it by the way, right? But let's say they have lots of Trustpilot reviews. Could if they at that present time the chat won't get more reviews on Trustpilot or Google Business Profile or getting them on Yelp and on Yelp all these places are helping Glassdoor going in reviews on there, again it all helps. Could within the Reputation Tree they you extrapolate and export the five star reviews, go put in them on trusted sources on guest posts on press releases and stuff like that? Would that feed into the consensus?
Carl: It does, yeah 100%. So then by doing that the AI Reputation Tree from SearchRoo can build the consensus without needing to go and ask all the, sometimes there's certain customers and they shout and scream about how great you are. You're gonna ask them to leave a review like not very technical, no. And they don't have a Trustpilot and they can't leave you the review. Just leave a five star, yeah no content, yeah. So within that there they can, it's within the AI Reputation Tree, it's able to amplify everything of what I have at present, build that consensus up, which then helps them get cited more and recommended more within ChatGPT.
James Dooley: I just want to close out by saying how important is it in the AI era to start looking at LLM visibility to, on this one we're specifically talking about ChatGPT, but how important is it to be looking at audits and making certain that you are tracking and monitoring where you are or where you're not being cited within ChatGPT and working on those gaps? I know we did a video on this recently, brand mentioning and tracking and you know LLM tracking and things. So like if you if you want, watch that video, obviously we'll delve into it a lot deeper than that. But it's like one of the most fundamental things you can do right now is set your brand up on some type of brand monitoring software because unlike before where you know you needed backlinks and you could pick up in these softwares a backlink has been made, you don't need a backlink for a mention. They might not link to you at all. Chance of to come better, they're probably not going to. They're just going to mention your brand and then if that is a negative sentiment around your brand you want to be aware that that's going on and you want to counteract that. Um so yeah, it's fundamental nowadays within the LLM industry.
Carl: Yeah for sure.
James Dooley: I don't know who's watching this. If you're a business owner and you're looking to get cited within ChatGPT, if you're ranking well in Google, it doesn't always mean that that SEO agency that you might be using is great with LLM SEO or AISO or GEO or answer engine optimization that some people call it. It might be that they are great at doing good quality on-page content but they're not getting that third-party corroborative source at repeating who you are, what you do, why you're freaking brilliant and why you're better than competition. It's done in a very specific way with the micro semantics. It's done in a very specific way of what sources are being used on those third-party sources. Make sure you head on over to SearchRoo.com, fill in the form and hopefully SearchRoo can do you an AI Reputation Tree that helps you get cited and recommended more within ChatGPT. Carl, it's been an absolute pleasure.
Carl: Cheers.