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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
Happy Friday. Welcome to the social media strategy, and today's episode is not sponsored by Remembrin. This is a daily cleanse deep body wash. Now I'm pulling it out because I want you to see how pretty it is. It's in a really nice pretty container.
Helen:It's a recent discovery, and I have a little story attached. Okay? So as I like to say, buckle up, but it's not that big of a story. Okay. I remember seeing a video where there was a gentleman, a man, and he was in his sixties.
Helen:I remember that specifically. And he the video was viral because he was concerned that he thought he smelled like an old man. And he was going around to all his daughters and tell asking them to sniff him because he thought that he smelled, you know, an old man smell. So it was a funny, funny viral video, but the comment section, aside from being hilarious as they usually are, had a lot of people talking about I'm not even gonna pronounce it right now, persimmon. Okay.
Helen:Maybe I'm pronouncing it right. A lot of people in the comments came at came at it with use persimmon. It counter it will, I guess, eliminate that old person smell. And they and a lot of people were explaining it's because the skin loses a certain, whatever the oils are, blah blah blah. It was all the explanations, but I locked in on simmon, persimmon.
Helen:And I'm like, I wanna get ahead of it because I don't wanna smell old. Right? And I'm thinking to myself too, my my parents, I think my dad might have started to smell like an old man now that I think of it. Maybe? But I don't remember it being that significant.
Helen:And I remember going to my grandparents back in the day, and that was a very specific smell, like going when you'd go into their house. But I just don't and maybe I'm just so used to my parents. I don't notice it. I don't know. But I don't notice it on my mother.
Helen:So I'm like, maybe I'm gonna be fine. And, she just has very the Italian skin, and maybe she has a lot of oils in her skin. But she recently was telling me that her face is dry. And she said, I've never had dry skin. I've always had oily skin.
Helen:So she was asking me about body no. Face lotions, which is funny. Excuse me. Anyway, so I went and I ordered this, and I thought, let me try it and see. I don't want it to smell weird because I want my body wash to still smell nice.
Helen:And I'm like, let's make sure that I'm not, you know, going down another path where now I smell like weird body wash. So I got it. I used it. I'm like, oh, it smells kind of refreshing and nice. But now I know it's a body wash to counteract this old lady smell.
Helen:So I'm like, I don't know if I I don't know if I want that smell. Whatever. So I put it in the shower, and Julie came home for a week. And I said, oh, there's I didn't say anything about what it was. I said, oh, I put a new body wash in the shower.
Helen:I would love your honest opinion about it. So I didn't preface it with, like, la la, anything. And I wanted an honest opinion if she thought this body wash had a nice scent. So she comes out, and I could smell the body wash because it has a scent a specific kind of refreshing scent. So she comes out, and I go, what do think of body wash?
Helen:She goes, oh, I really like it. It smells really good. And I was like, okay. And then I told her the story. And she goes, no.
Helen:I think it's fine. I think it smells great. Like, I I would use that body wash. So it's been acid tested by Julie without knowing, and I picked the brand Meremembran just because I liked the packaging. I mean, I searched I searched deep online to find something I liked because there was soap and then there was body washes.
Helen:And this is the brand I I went with, and I really like it. So I've ordered a few scents cause I wanna put them in all the the showers of in my life. So I'm gonna have one at the beach. I ordered one for my mother. I didn't tell her what it's for.
Helen:I just because I recently gave her, from when I did the Olay body wash content shoot, I actually gave her one of the Olay body washes that I had from that shoot. And I was like, oh, you know, I thought you might want this, and she really liked it because it had a little, like, scratchy stuff in it. By the way, I should add, this does have that. It has a little bit of grains, not a lot, but a tiny little bit of graininess, so it's a little bit of oh, what do you call that? Oh my god.
Helen:Okay. You know the word. When it's like a little scrubby. Okay. I'm blanking out.
Helen:I can't even think of the word, but you know. Oh gosh. Exfoliating. Sheesh. Thought I was losing my mind completely.
Helen:So it's got a little bit of the exfoliating feeling, and she likes that. So I said, oh, I have another brand for you, so don't buy another Olay. I'm gonna I'm gonna send you one of these. So, yay, we're gonna see if she thinks what she thinks of it, and then I will tell her later. But, again, she doesn't really have an old lady smell, but, you know, she's old, so maybe I just don't notice it.
Helen:Okey dokey. Apologies for my coughing. I'm not gonna edit this and edit them out, but I still am, like, lingering with that. Like, whenever I get a cold, it goes away really quick. Like, I'm better really fast, and I'm not I don't have any symptoms except this lagging kind of cough weird thing, but it will go away.
Helen:Okey doke. Now, next, today's topic. Okay. You ready? I had this idea because I first of all, because I love it and I love doing transitions, but I thought, well, I need to explain to people why even if you're not a fashion creator or somebody who's going to do like home decor befores and afters or makeup before and after.
Helen:I need to explain why learning transitions is really good for any type of account. Faceless, product account product type, content, you're a dentist, you're, BookTok, you're a lifestyle creator that does shopping hauls, listen. Transitions can help you in any niche, and I'm gonna give you the five reasons why. So let's go. I'm excited because I just I didn't plan this at all.
Helen:I thought, what can I talk about today? Because I really wanted to talk about oh, the first thing that was supposed to talk about is the fact that we are going to move the newsletter and move the podcast to rebrand it. So moving forward, it's going to be the Mothership Creator Strategy Podcast. And the newsletter is going to be the Mothership Creator Forecast because we're forecasting for you trends. We're giving you ideas for what to do, so it's like a little bit of a forecast.
Helen:I always give information about what's trending in social media. So we are gonna have the creator forecast and the creator strategy right here. And that's how we're gonna move forward. The newsletter, we are moving it to Substack. We're not making a big deal about it, but we are gonna see you're gonna see a rebranding, and it's gonna come from a different email address.
Helen:And it's time to consolidate my brand. And just a little bit of a backstory for three seconds before I get into the topic is that I always thought that I should separate my production brand, mothership, director, producer, from my social media presence teaching platform. I always thought that would be a smart business move, but it has become clear after five years in on social media and seeing how the lines are blurring that it's more difficult to have two separate brands that I'm, I guess, not selling, but, you know, I am selling. So I have a studio that I'm calling one thing, and then I have my production. You know, I'm doing create content, and I'm shooting for brands and all of that, and potentially now doing brand collabs.
Helen:That's another brand. It's very confusing. And I thought that it would be a smart move, but I don't I don't feel it anymore. I feel that it's all under one umbrella, and it's my production life and it's my teaching life. And it's so much easier now if I can pull it all together in the mothership umbrella.
Helen:So that is what we're doing, and we're gonna move the newsletter over to Substack. Not gonna get into the details of why, but we just thought Substack is maybe Substack is a little bit trending. But previously, we thought the newsletter we did Beehive because that would be a great newsletter platform if we wanted to get sponsorships in the newsletter. But it's become much clearer that we it will be better to have a substack community than it than it is to worry about getting brand, I guess, branded ads in the newsletter, if that if that makes sense. Okay.
Helen:So I digress. Let me get into the topic. Why should you learn transitions? Number one, they're scroll stopping, eye catching tricks. That's the obvious one.
Helen:So I'm that's why I'm saying it first. If you if you are suddenly here over the cover of lens and you're there, and the first two seconds of your video, you've got someone's attention. If you do something where you swipe, swipe, and then swipe, and you're in a full new look or makeup, you've got someone's attention. Okay? So it's eye catching.
Helen:That's number one. Number two, it's going to make you look like you're a level up creator. So it will someone might think, oh, she doesn't, you know, she's a beginner creator. She doesn't whatever from your other content. And then you hit one of these transitions and you hit it right because you got my lessons and so you know what you're doing.
Helen:That will make you look like more of an expert. So it will level you up automatically. I'm sorry. I don't even care if you don't do it great. It still levels you up.
Helen:Okay? It's like somebody thinks, this person knows enough about editing to actually tackle something like this. Must be more of an intermediate or expert level creator. And that speaks volumes to your audience. It's it's gonna change how they view you.
Helen:Okay. So that's number two. We're getting to the good ones too, by the way. Number three, even if you're not doing fashion or makeup, it will force you to get your creative juices flowing to think how can I use this as a lifestyle creator? Por ejemplo, for example.
Helen:You're going to do a day in the life vlog. Instead of blah blah blah blah blah moving from place to place, blah blah okay. Blah blah blah, push this to camera, pull it away, and now it's your coffee mug, and now you're on your way to, your first meeting of the day. And then, jah, jah, jah, swipe. And now you're finished with your first meeting.
Helen:You're at your second event, whatever you're going to. And then, blah blah blah. And then you take off your hat. I don't know. I'm making it up.
Helen:The transition your way through the day is a much more interesting vlog to watch than somebody just babbling, babbling, babbling with cuts. It's it's eye again, we go back to eye catching, but it will force you as a creator to get your creative juices flowing. Like, how can I use these things if I'm not a fashion creator? K. You can use it to go from place to place.
Helen:You can use it to move from room to room. You can use a simple head turn transition just to keep somebody engaged without even moving rooms. There's transitions are proven. They're proven to capture your attention. There's a one guy who's always his ads are always coming up on my feed, and he's always got the same three tricks, like, that he's trying to sell.
Helen:Whatever those three are, I can picture them. But like, obviously they're working if this guy's continuous continuously trying to teach those three things. I mean, they're the same three things. So I recommend advancing a little beyond that. Okay?
Helen:But that's what I try to teach. I try to teach not these three exact things, but the mindset of how to do them so that you can do them in any way. It doesn't have to be just those three tricks where you're jumping into a cup or climbing over a building because not everybody's gonna wanna use those three exact tricks. So understanding how to do transitions can get your creative juices flowing where you can use it for any type of content. I did it with the freaking Hangry Pets.
Helen:They're not with me right now, but there's there's one over there. I don't wanna reach for it. Where I had one boom turn into another. Like, I held the product. I wasn't even in the video.
Helen:I held it up, pulled it back. It was another angry pet, pushed him forward, swiped him up, swiped tossed did a toss-up and down, and it turned into another one. There's so many different ways you can use transitions for products, stop motion, you know, all of the things that can be done will get your creative juices flowing. Okay. Number four, once you learn a skill and if you repeat that skill enough, it's not a thing you have to then call up to remember.
Helen:You will automatically know how to do it. So it's like learning any skill keeps you sharp, keeps you fresh, makes you technology savvy, and doesn't it doesn't cause you to have to learn it again and again. And you have to think about that because a lot of things you've done in your life. Okay? The first time you had to figure out let's think about this people that are in my generation.
Helen:We had to figure out how to use the email. How do we check for the new mail? Oh my gosh. We have to remember to check for the new mail. Oh, how do we remember we had to how do we learn how to dial up?
Helen:Oh, you do x, y, and z steps. I mean, we had to learn those things, but then they became automatic. So I'm saying that the things you do right now, all of the things you do on technology, on your computer, checking your email, making a new Canva template, you had to learn it. And then it became second nature. So it's like curiosity and learning will keep you young, relevant, fresh.
Helen:I don't I I don't want to say young to say you have to be young to be hate when I use the word young. To me, young is like good energy, and I'm sorry that I'm using that word, and I know a lot of people get triggered by like, why do we have to stay young? Like, we and aging is beautiful. Of course, is. But it's also good to feel youthful and feel, relevant.
Helen:And so doing these things that young people are really good at because they're second nature because they grew up with it, like, we can do them too because we learn them. And people always say, oh, the scene I can't believe a senior citizen's teaching me how to do, this this trick. I'm like, yeah, babe, because I'm not dead, and I know technology. Come on. What's going on today?
Helen:I told you these podcasts are unfiltered. I was not kidding. So the skill that you ingrain will be able to you'll be able to capitalize on it. And when I or or add to it as you move forward. So it's a basic thing.
Helen:Cover up the lens and move. You learn that so well. You can then the next one is not that hard where you swish, swish, swish. Not gonna be that hard. The next one where you turn something into something else.
Helen:It's not gonna be that hard. You you progress it you progressively. You learn how to do the baby step thing and then you do the next thing. So learning skill skill ingrained is important. Okay.
Helen:The last thing is if you share transitions and you've learned them, and now you've got an audience that's interested and going, oh my god. She's really cool. Like, she knows how to do these things. I'm your perfect example, people. Hello, everybody.
Helen:I'm your example. When people saw me doing the things that the young people were doing in 2020 when I was like, shoom, shoom, shoom, and doing all the the edit things, I became, like, relevant to them in a way that they were that I was so I was like, maybe inspiring. Like, oh my god. She's old and she can do it. So number one.
Helen:But the loyalty that I got from sharing openly and doing these things that were really just be doing being done by the younger generation on the the app, TikTok specifically, and then even Instagram. So it's like I was able to create a loyal following of people who care who liked to see me try the things and step outside my comfort zone and do things that that, you know, I wasn't born doing. And so loyalty and support. Oh, I forgot the other part of loyalty is also support. I wrote it down, thank goodness.
Helen:But it's also support because even if you are learning to do them and you're not doing them well, cue Dog Lover Colorado, my sweet Laura, one of my studio members who's amazing. She did one not well. She was it was her first time. It was she picked a really hard one. She had a lot of mistakes in it, but she put a title on there.
Helen:I spent eight hours editing this, so I'm gonna just post it even though it's not good. And she had so much support in the comments. She had got so many followers from being raw and being honest and sharing her journey of learning. Okay? So support and loyalty.
Helen:So let's recap. Eye catching, making you look like an expert. That's number two. Number three, getting your creative juices flowing, pushing yourself to be creative outside your normal content. Number four, ingraining a new skill that you can then add to moving forward.
Helen:And number five, support and loyalty, which is what you want the most on social media. That's why I saved it for last because that's how you create community. That's how you either sell, make connections, how you make contacts, how you network, how you do get to do what you wanna do on social media and however you wanna monetize. Okay? So yeah.
Helen:I mean, transitions, oh, I don't need to do them. I don't do fashion or I don't do makeup. I don't need I'm I'm watching you. You do need to know how to do them because they will make you better. They will make you better at the game.
Helen:You know? Love the player. Love the game. And that's all I have for today. Join the transition challenge.
Helen:This is week one is coming to a close. As of this, we've already had our meeting our first meeting from yesterday, but you can listen to it on the replay. It's not too late to get in it. Use the code transition 10. By the way, if you are a listener and you're like, oh, shut up.
Helen:We hear you talking about it all the time. Forward this to someone who needs it. Like, if you don't need it, I bet you someone in your life would love to have the gift of the century, which is the studio for the first month being $26. That's a beautiful gift to give someone even. I I should start talking about gifting for the holidays.
Helen:Like, think of somebody who would love to be empowered by learning how to do it and get them in while we're doing this because I next month, I'm not gonna be doing the transition talk in the live meetings. We'll be on to the next topic. This is the month to get into my favorite topic. The most my what I'm so passionate about. And the good and we always have good topics coming, so it's not like I don't like every topic we do every month.
Helen:Yeah. I'll leave it at that. Alright. Thank you for listening. I'll see you next week where I'm gonna be rebranded, and I'm very excited about it.
Helen:It's so minor in the big scheme of things because it's the same me and it's the same content, but it's gonna be it's gonna feel like home, and that's what I'm excited about. Alright. See you next week. Thanks for listening. Bye.
Helen:I love this sweater. I'll talk about it next week. The brand. Bye.