Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. 

This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect time to let loose and talk about podcasting and all the podcasts I’ve loved in 2024.

Links in this Episode:
1. The Broski Report with Brittany Broski: https://pod.link/1687559061

2. Automate Your Agency:
https://pod.link/1750100040

3. Radio Rental:
https://pod.link/1483289230

4. Simple Pin Podcast:
https://pod.link/1114667498

5. Today, Explained:
https://pod.link/todayexplained

6. The Extra Credits:
https://pod.link/1606271974

7. Podcasts for Profit with Morgan Franklin:
https://pod.link/1732959363

Other Helpful Links:
🎧
Ep. 021: Good vs. Great Podcasts:
https://morganfranklin.media/good-vs-great-podcasts-the-one-skill-you-must-master/

📌 Work with Me 1:1 for Podcast Coaching:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

🙋🏻‍♀️ Questions? Comments? Ideas? Message Me: morgan@morganfranklin.media

Creators and Guests

Host
Morgan Franklin
Morgan Franklin is a podcast producer, strategist and educator. Since 2020 Morgan has founded and produced multiple top ranking podcasts from the health industry to beauty. Featured everywhere from Good Morning America to Martha Stewart Living Morgan's passion and knowledge for branding and podcasting have helped countless business owners and brands grow their impact and bottom line podcasting. Morgan is the Founder of Podcasts for Profit and Morgan Franklin Media, in addition to host of Podcasts for Profit with Morgan Franklin.

What is Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters?

If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your step-by-step guide to creating a podcast that will transform your business, opportunities and life.

Morgan Franklin: One of my
favorite parts about working in

podcasting and being a podcaster
is hearing people's podcast

recommendations and learning
about new podcasts. I mean, is

there anything better than
finding an incredible podcast

with hundreds of episodes to
completely obsess over and

listen to day and night and ask
every single person that you

see, oh my gosh, have you
listened to this podcast? I

mean, I really don't think so,
that it's hard to get better

than that. This week's episode
is kind of different from my

normal lesson based episodes,
but I thought since it's the

week of Christmas and it's the
end of the year, that this will

be the perfect time to just let
loose and talk about podcasting

and all the podcasts that we've
loved in 2024. Hello and welcome

to podcast for profit. My name
is Morgan Franklin. I'm a

Podcast Producer, strategist and
educator. This podcast will help

you create and grow a podcast
that cuts through the noise of

social media and speaks directly
to your target audience. If

you're ready to create a podcast
that will align you with the

experts in your industry,
position yourself as a trusted

leader and create another source
of revenue for your business,

you're in the right place. First
and foremost, one of the few

podcasts that I've listened to
every single episode of this

year is the broski report with
Brittany broski. And if you

don't know who Brittany is, she
is a tick tock and YouTube

personality. You might know her
from her first meme that ever

went viral, of her trying
kombucha and thinking that she

liked it, and then kind of
thinking is gross, and then

having a second thought, and
then kind of a third thought.

And to me, she is just exactly
the kind of silly and smart host

that I love to listen to. It
feels like every time I listen

to her podcast that I am
listening to a friend just kind

of catch up with me on a one way
voice note. I made a video about

this a few months ago, but I
think that really good content,

and the content that is going to
move the needle moving forward

into 2025 and beyond. Whether
it's a 32nd Tiktok video or a

three hour long podcast episode,
is gonna feel like you are

listening to a friend, like you
are hanging out with a friend

and they're just talking and
you're just listening. The thing

that I love about Brittany is
that she worked so hard to be

consistent and to be relevant
and to be purposeful, and as I'm

like rattling off all these
corny buzz words, I feel like I

have to explain myself. But she
doesn't really just bring things

up just for the sake of bringing
them up. You know what I mean?

She brings them up to go deeper
into what they really mean for

her and for us as the listener.
I'm thinking about this episode

specifically that she did this
summer, where she was talking

about the catacombs under Paris,
and she was telling a story

about how she went to the Summer
Olympics. And, you know, she

could have made this story of
all about her. She went to the

Olympics, she was invited to the
Olympics. This could have been

just such a self centered story,
but she took the time to talk

about what it meant to her and
to talk about something that she

was really interested in, and
you could feel that passion,

like she is very interested in
the French catacombs. And then

from there, she really did a lot
of very purposeful research, and

it was very well presented, just
on the catacombs and death and

what it means to live and die,
and how we can take more than

just memories from the places
that we visit. We can take

history. And that was such a
beautiful episode, and it was so

incredible. And it could have
just been so shallow, you know

what I mean? She could have just
talked about, oh, I got invited

to go to the Paris Olympics,
blah, blah, blah, but instead,

she told something about
herself, and she tried to

educate the audience, and she
tried to start a bigger

conversation that meant more
than just the shallow things

that she had done at the
Olympics, even though that is

incredible On its own right, but
she took that extra step, and

like every good friend, Brittany
broski is constantly putting in

the effort and showing up for
her listeners. I mean, she feels

like a friend to me, and through
her actions and her effort, she

has earned my attention, and
that's why I never miss an

episode of her show. Now is it
for everyone? No, no, of course

not. She is a wacky girl in her
mid 20s that moved from Texas to

LA and went from working in an
Insurance Call Center to being

an influencer and screaming at
the top of her lungs about how

much she loves Timothy Chalamet
and dune and is that gonna be

for everyone? No, no, of course
not, but that's why you as a

podcaster should always be
pursuing your highest self and

showing your audience who you
really are. Because while some

people probably think that
Brittany broski is one of the

most. Waiting podcasters to ever
rank on the charts. She's one of

my favorite creators of all
time, speaking of friendship and

podcasts that I've listened to
every single episode of In 2024

my real life friends, Elaine
Boyd and Micah Johnson, they

host automate your agency, and
it's a podcast that really I

would recommend to any kind of
business owner. I know that it's

technically targeted for agency
owners, but there is just so

much valuable information about
scaling a team and growing your

business, and of course,
probably most importantly, how

to properly incorporate
automation and AI into your

workflow. I have learned so much
from this podcast about

automation that I really haven't
seen anywhere else online. It's

helping me to create systems
that no other Podcast Producer

has even thought of, and I truly
learn something new every single

week. My favorite episode of
their podcast this year was

about how to effectively run a
meeting. And I know that sounds

kind of boring and like who
cares? But if you're a business

owner, you know how much it
matters and how much you should

care. Because, you know, a ton
of time and money gets wasted

doing meetings that could have
just been an email or a Slack

message, or worse, you have the
meeting and nothing actually

gets accomplished, or you have
to have another meeting because

that meeting got too out of
hand. I just remember in this

episode that they had so many
good ideas for how to organize

and prioritize action items for
the team, and how to

redistribute those ideas and
action items to actually get

them accomplished. And of
course, the best part is that

it's all automated. You know,
the podcast is automate your

agency. So, yeah, it's all
automated. So once you set it

up, you really don't have to
worry about it anymore. It's

just a system that's set up that
your entire team can use to help

make everything more efficient
for everyone. And I'll speak

from personal experience here.
Elaine and Micah are two of the

most creative and giving
educators in the AI space, so

definitely check out automate
your agency, and of course, I'll

have all of the podcasts that
I'm talking about in this

episode linked in the episode
description next. And my

apologies in advance, because I
know that these podcasts really

have nothing to do with each
other. They're just genuinely

the podcasts that I love to
listen to, and some might not be

relevant to you at all, but they
are all the podcasts that I've

listened to every episode of. So
next up is radio rental by pain

Lindsay. I've been listening to
pain Lindsay's podcast since his

first podcast, which was up and
vanish, that was released in

2016 It's crazy to think about
listening to podcasts in 2016 so

radio rental is from his
production company. It's called

tender foot TV, and it's kind of
a true scary stories like from

listeners. So basically, people
write in and they tell their

spooky or unexplained story, and
they'll come in and record and

they do all kinds of special
like post production to make it

sound as dramatic and scary as
possible. It's kind of like

listening to a movie. I love
scary stories. I love the

unexplained, so I never miss an
episode of it. I will say, while

the quality of the show and the
post production audio editing

have improved 2,000% since it
started, the stories just aren't

as good as they used to be,
which I hate to say, because I

love pain Lindsay and I love the
show, but it feels kind of lazy

the past season, especially. Oh
and the host of the show is

Rainn Wilson. He played Dwight
Schrute in the United States

version of the office. He plays
a character called Terry

carnation who owns a VHS store.
And so all these stories are

supposed to be tapes that he
found in a store. So like I

said, I've loved this show for
years. It feels like the stories

are getting kind of flat
compared to what they used to

be. But you know, every once in
a while, I'll still hear an

episode and I'll be like, Oh my
gosh, I'm so spooked out by

this. The best episode of the
year so far was about a man that

thinks that he sees a time
traveler on his ring camera. So

I guess that he owns an Airbnb a
few states away from where he

actually lives, and he thinks
that he sees a man in his

backyard. So he calls the cops.
When the cops come, they don't

find anybody. Then the next day,
a much older man who looks very

similar to the man that he saw
walking around in his yard the

day before comes out of the shed
in his backyard. Now, he never

saw anybody going into the shed.
He never got an alert that

somebody went into the shed. It
is just totally unexplainable.

It's a great story, and I'm
still honestly kind of stumped

by it. Next, and as I told you,
these have nothing to do with

each other. Next is simple pin
podcast. I feel like there is

not a day that goes by that I'm
not trying to recommend this

show to someone that wants to
start a Pinterest account. This

podcast is outstanding for
anyone that's trying to grow

their presence on Pinterest.
Also, it is no fluff. It's what

I try to do for you on this
podcast. Just straightforward.

I'm giving you the facts I'm
telling. Telling you what you

need to do. We're getting in and
out of here in 30 minutes. The

host, Kate has been working in
Pinterest marketing for over a

decade. She has such a clear way
of explaining how these systems

work and how that they are going
to work for you. When I started

listening to this podcast, my
Pinterest grew by 1,000% in a

month. And if that doesn't tell
you everything that you need to

know, I don't know it will.
Pinterest is amazing. If you

know me, you know I love
Pinterest, especially for

podcasters, so you need to
listen to this podcast. My

favorite episode this year was
about how to figure out what

advice for Pinterest is true or
not. And I thought this was a

really good lesson on using
media literacy and curiosity to

take what serves for your
business and leave what doesn't.

We always get so much advice on
social media and Pinterest and

podcasting and everything else.
It was also a great reminder to

just test things out, which is
exactly what I would tell you,

if you were questioning
something that I say about a

podcast or advice for a podcast,
test it out for yourself. Most

of the time, people like me and
Kate are just trying to give the

best advice for the most amount
of creators, and sometimes it's

not the best advice for every
single person. So make sure that

you're always checking your
sources and that you're testing

new ways of doing things. And of
course, if you want to start a

Pinterest for your podcast,
listen to simple pin podcast.

Next is today, explained and
funny enough. Well, I love this

podcast. I have found recently
their kind of middle of the road

reporting has found a way to
make everyone in America mad. So

again, there is a lesson in this
for all of us, which is a friend

to all is usually a friend to
none. For most listeners, if

you're trying to take both
sides, you're going to end up

making everybody mad. As this
has been an election year in the

United States, I've been
listening to even more political

podcasts than normal, which is
normally a lot. So I've listened

to this podcast almost every
single day. Something that I

really enjoy about this podcast
is they take a very topical,

recent event, usually that
happened the day before they

publish every single day, Monday
through Friday, and they'll give

two different segments on it, I
think, with the intention of

showing more than one side to
the story, as there always is

more than one side to the story.
But for a lot of listeners, they

just don't want to hear it. As a
podcaster, you have to read the

room, and if you don't know who
your audience is, you cannot

serve them. And I think that
while I love this podcast, they

have to figure out where they
stand on issues and do a more

concise job at providing the
topics and Intel to their core

listeners and what they want to
hear so they are not just

constantly bombarded by these
one star reviews every single

day, getting hate from both
sides. Next is an independent

podcast called The Extra Credits
podcast. It is a podcast all

about movies, that is hosted by
a husband and wife pair that are

both English teachers. I'm a
movie buff, so of course, every

time I watch a new movie,
especially one that I really

like, I want to hear somebody
that's smarter than me talk

about it, and Kelsey and Trey
are absolutely the people to do

it. I'm not sure if it's because
I'm so used to watching Tiktok

videos, my brain is now just a
bowl of mashed potatoes, or I

can't concentrate on more than
one thing at a time. But the

themes that they pull out of
these movies are truly

remarkable, and it helps me to
think about what I have just

watched in a totally different
way. And it always is just so

crazy to me. They do a wonderful
job on this podcast, especially

for it to be a self produced
show. And if you love movies,

you need to listen to it. My
favorite episode of their

podcast, and it's actually from
2022 it's not from this year. I

just looked it up. I thought it
was from this year. It's when

they host the director of
barbarian. His name is Zach

Krieger, and if you don't
remember the movie barbarian. It

is with Justin Long and Bill
Skarsgard, about a girl that

rents an Airbnb that someone
else already rented for the

night. And I'm not gonna say
anything else other than that,

because if you haven't seen the
movie, it is just so good. I

don't want to ruin anything for
you, but you need to watch it.

If you have watched it, you need
to go listen to this episode,

and congratulations to Kelsey
and Trey for landing that guest.

What an amazing guest. And you
can be an indie podcaster and

still get high profile guests. I
do it all the time. All you need

to do is ask and then ask again
and then ask again and again,

and you're gonna get a lot of
no's, but you are also going to

get a lot of yeses too, if you
just keep going. Okay? And

lastly, even though I know this
is cheating, I'm going to say

this podcast, podcast for
profit, with Morgan Franklin,

and yes, I listened to my own
podcast, and I am proud. Proud

to be my own fan, and I hope
that you are proud to be a fan

of your own podcast too. Because
if you aren't, who else is gonna

be seriously, if you are not
your number one fan, how do you

expect anyone else to be my
favorite episode so far? And

again, I will link it in the
episode description is episode

21 good versus great podcast,
the one skill you must master.

It's all about storytelling and
being a better storyteller on

your podcast. I think this is
the most important thing for any

podcast host or producer or
creator of any kind to master,

and if you haven't listened to
that episode, you absolutely

should. I'd love to hear about
your favorite podcast of 2024

please feel free to send me a
DM. I want to know. I want to

listen to them. Also, there is
still time to book a discovery

call to start your podcast in
2025 my contact form will be

linked in the episode
description. Also with my online

storefront for podcasters, I
hope that you get some rest. You

get to spend some time with
friends and family, and as

always, I can't wait to listen
to your podcast. Hey, thank you

so much for joining me on this
episode. If you enjoyed the

podcast and you'd like to hear
more episodes like this one, go

ahead and subscribe to the show.
New episodes air every Monday

morning, and if you found this
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help other business owners and
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start making money on their
podcast.