Larry and Maren Longhurst of MaxStrength Fitness of Spokane share why they started, how their strength-training business works, and the local relationships helping it grow.
Show Notes
Larry and Maren Longhurst are building MaxStrength Fitness of Spokane, with studios in Spokane Valley and Spokane's South Hill. They describe their one-on-one and semi-private strength-training model for adults over 40, including the 20-minute, twice-a-week format.
Maren explains how staying strong helped her prepare for breast-cancer surgery and treatment and recover. The couple also talks about how the business makes money, what clients are noticing, and why premium personal training is different from a gym.
Key takeaways
- Maren says the business is subscription-based, and that its renewal rate is very high as clients see the value in the service.
- They share client stories about less back pain and easier movement after a few weeks.
- Larry says the hardest part is helping people understand the value of a premium personal-training service: “We are not a gym.”
- The conversation covers client reviews and referrals. Jethro suggests asking for a review or referral when someone is excited about the service.
- Larry says they joined the franchise early, and that they make their business decisions locally.
What is Spokane Daily?
Spokane Daily tells the stories of how local people actually make a living. Join Jethro Jones, the Optimization Doc, for conversations with Spokane-area business owners about why they started, how their businesses make money, what's working, and what they're building next. From solo operators and family businesses to growing local companies, each episode goes inside the work: the people, numbers, decisions, and challenges behind the business. Hear practical lessons you can use, discover businesses worth knowing, and meet the people shaping Spokane's business community. When we talk about AI, we focus on what it means for local businesses.