Subscribe
Share
Share
Embed
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Introduction. Six Figures in 30 minutes.
Imagine I called you up and said, I'm positive I have some people in my network who would love to work with you. Let's schedule an hour so I can ask you a few questions to learn about your current offer and who you want to work with. I'll look through my database in real time to see who I can introduce you to. Then I'll make some introductory videos and connect you with 5 to 15 people who will want to work with you and schedule an appointment right away. Sounds good, right? Maybe even too good. But that's exactly what happens with referral parties.
Here's an example. Take my client, Jim Shields. Jim has real estate plots available that allow you to build a custom home that's fully ready to rent with a rental agency, a property management company firm that will manage everything for you. It'll give you cash flow immediately and generate passive income with zero work on your part. That's basically the message. Here's how I'd do it. Hey Bob, I want to introduce you to my friend Jim Shields. He has a really great way to generate passive income with real estate where you'll cash flow immediately, get huge tax benefits, and have a brand new rental property in a high value, fast growing environment. I think you'll love each other. Bob, share your scheduling link with Jim and let me know how your conversation goes. Short, sweet, and powerful. Don't let the simplicity fool you though. There is a ton of subtle language and influence patterns embedded in this message that gets results.
After working with thousands of business owners and entrepreneurs, I've noticed that one of the universal pain points keeping people up at night is the need for more prospects and sales. Fixing that problem starts with lead generation, or more accurately, qualified lead generation. Organizations of all sizes spend a good percentage of their time and money not serving their customers, but trying to bring new bodies in the door. you'll hear more about my background in marketing and the lengths to which businesses will go to market themselves in a future chapter the goal of marketing is to reach your ideal customer and prime them for a sales conversation or call to action but let's be honest a lot of marketing simply does not work or takes place to stroke the founders already inflated ego what if you could strip marketing and sales to its essence and do only what really works you can i call this unbelievably simple process, referral party. And it is pretty much exactly what it sounds like.
You and a trusted colleague get together, pop the cork on a bottle of wine or beverage of choice, and scroll your mental Rolodex for clients you can refer to each other. Most importantly, it follows one of my biggest rules, no homework. That means those referrals are made in real time, in less than an hour. Here's the best part. I typically make 5 to 12 introductions in 30 minutes for my partners, and 90% of the time, 80% of them, reply and book a conversation in 10 minutes. If you're a decent closer, 30-60% of those qualified leads will say yes to a 5- or 6-figure deal on the first or second call.
The referral party process has generated literally millions of dollars for me and my clients. I mean it. I've referred and booked over $200,000 in business from a single referral party in less than a week multiple times, And this book will show you how to do it step by step. It works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world. And if you're not in this list and not convinced after reading this book, send me an email and try to convince me. But my business is different. It's not. Every and any business can grow with high-quality relationships and referrals. Period. Businesses shrink and die from a lack of imagination, a lack of courage to make a simple ask, bad offers, poor messaging, and a good old-fashioned scarcity mindset.
If you need help with that stuff, make sure you read my other book, Your Next Act, How to Create a Business You'll Love for the Rest of Your Life. But don't let the simplicity fool you. There are plenty of places you can go wrong, which is why I wrote this book. You'll hear where the idea for referral party originated. You'll learn why.
After decades making millions creating traffic and funnels for business, I chucked it all. And you'll read a bunch of stories of how referral parties are working for businesses like yours. Then we'll get into the nitty-gritty of the process, so you'll see exactly how to implement your own referral party. Read that section carefully. There are a few steps that will make the difference between a seven-figure referral party and one that won't pay for a box of Kleenex as you cry yourself to sleep.