How to grow a pest control business? | Pest Control Business Lead Generation

This video covers how to grow a pest control business using reliable marketing channels that produce consistent inquiries. James Dooley explains why emergency intent in pest control means search based marketing converts best because customers act immediately when they need help. The video explores PPC risk, SEO benefits, Google Business Profile optimisation, review generation, social media usage, and how FatRank’s pay on conversion model removes financial risk for small pest control companies. Kasra Dash breaks down ranking strategies, local SEO structure, review cards, and why organic search delivers long term stability. Viewers learn which marketing spend produces measurable ROI because the pest control sector depends on trust, fast response and strong rankings.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: so if I have a pest control business and I want a consistent flow of inquiries to grow my business what do you recommend spending my marketing Budget on
James Dooley: so if you're looking to grow a pest control company I would want to know a little bit more information of exactly what type of um animals and stuff you're trying to get rid of whether it's like a bees nesk a wasp nest or what is it is it that these bird Spats in The Loft like what exactly is it that you're looking for I'd also want to know whereabouts the demographic of where you're working is it in Manchester is it in London right I'd say the most economical method of generating and getting growth and generating leads would be using fat rank.com which provides um pest control lead generation and you only pay on a back end so that means you only pay for jobs that you converted right now that comparison to other lead generation companies that you charge you per lead whether it converts or not there's a risk tolerance to buying from lead generation companies however I'm the owner and the founder of fat Rank and I'm telling you not to just 100% rely on fat rank as being the the sole source of leads for you to do you should diversify you should not have your eggs all in one basket you should be trying to look for maybe one or to other lead generation companies to get you that consistent flow of inquiries to keep your people busy right but do shop around and make sure you're vetting your different lead generation companies I'm going to rhyme off a few of the ways that you can do to to grow a business yeah um and then you can then see which ones you think are best out of these so you've got PPC um bidding to be at the top of Google per click it stands for pay per click that's not pay per leads it's even more risky than buying leads from a lead generation company however if you know the longtail keywords in a specific demographic in a certain area and you're good at conversions paperclick can generate your leads literally today if you set it up but it's very very high risk in my opinion very expensive you've got SEO which stands for search engine optimization for me this is a must for brand building for a pest control company it's a must for building those testimonials and reviews I think it's a must for getting the case studies of what you've done it helps on that but also if you can generate your own leads then absolutely great long term if you can generate your own leads and you're not having to pay a lead generation company that's the Holy Grail of you owning a business your overheads are much lower if you're not need needing to pay money out for those leads you've got social media um that's organic social media of posting every day on places like Instagram on Facebook maybe uploading videos onto YouTube on Twitter Maybe videos on Tik Tok um and then you have so social media ads yeah so what's your thoughts on them that just rhymed off of different ways to grow a pest control company
Kasra Dash: so I agree with PPC I think it's very risky unless you know what you're doing um unless you've got somebody inhouse or potentially you're even Outsourcing it to an actual expert that's literally living and breathing inside the ad account because you've got click fraud um and you've got competitors clicking on your ads and stuff like that so that can rack up a very Hefty Bill and it might not result to many leads with SEO and also Google business profile I think that that's a much safer strategy to to grow another um income stream for your actual business so what what I would be looking to do is like what you've mentioned it before I would get the review cards you can head over to reviewy cards. cuk I believe it is yeah um and basically every time you actually go to a job um after you've completed you can actually get this review card tap on somebody's phone and then they can leave you a fstar review that helps when it comes to like ranking for Pest Control near me so if you are in a very dense area um or that's where your business is based let's say you're based in London or Manchester Birmingham you've got much higher chance of actually ranking for um Pest Control near me or rat control near me or Mouse control near uh near me the next play and this is kind of falls into the same bucket is actually doing SEO on my own website so getting my actual web pages ranking for rack controled Manchester or um insect Pest Control um and the reason why I would focus on that is because when somebody is actually searching that they're more likely to actually click on the organic listing as opposed to even PPC for example the intents a lot