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CINC Office Hours Episode 11 - Nich Pape | November 12, 2025
Office Hours airs live on the second Wednesday of each month at 11am ET.
Register to watch live and ask your questions at cinccommunity.com/registerforwebinars.
Register to watch live and ask your questions at cinccommunity.com/registerforwebinars.
Office Hours Ep. 11: Real Estate Optimization with Nich Pape
On November 12, 2025, we sat down with Nich Pape from CINC’s Account Management team for Office Hours Episode 11. Nich joins Dan, James, and Harry to unpack proven strategies that help real estate professionals streamline workflows, boost client satisfaction, and scale their success.
In this episode, you’ll discover:
- Smart CRM optimization techniques
- Best practices for account management tailored to real estate agents
- Tips for maximizing lead follow-up and avoiding data silos
- Key trends every agent should watch heading into 2026
Whether you're a solo agent or managing a team, this session delivers tangible ways to enhance your tech stack and drive measurable growth.
Tune in now on Spotify, Apple Podcasts, or YouTube—and don’t forget to subscribe for your monthly dose of real estate tech insights!
Key Moments
00:01:00 | Introduction: Meet Nich Pape from Account Management
00:05:30 | CRM optimization: Driving engagement via clean data
00:15:45 | Strategies for lead follow-up and avoiding disorganization
00:25:20 | How agents can collaborate effectively with account managers
00:35:10 | Tech trends to watch in 2026 for real estate professionals
00:45:00 | Live Q&A: Solving your toughest CINC integration dilemmas
00:05:30 | CRM optimization: Driving engagement via clean data
00:15:45 | Strategies for lead follow-up and avoiding disorganization
00:25:20 | How agents can collaborate effectively with account managers
00:35:10 | Tech trends to watch in 2026 for real estate professionals
00:45:00 | Live Q&A: Solving your toughest CINC integration dilemmas
Key Takeaways for Real Estate Agents
- A well-structured CRM isn’t just a tool—it’s the backbone of your lead generation and conversion strategy.
- Regular account management check-ins can identify workflow issues before they become growth blockers.
- Consistency in data and follow-up processes translates directly into higher client satisfaction and more closed deals.
- Staying ahead of tech trends gives you a competitive edge in a rapidly evolving market.
Resources & Links:
- Request a CINC Demo
- Find CINC Trainings
- Follow us on Instagram | LinkedIn | Facebook | TikTok | YouTube | Threads
Creators and Guests
Host
Host
Host
James Terry
James joined CINC in 2013 to help Client Marketing with a special project. He stayed on and was soon managing the build and launch of all new accounts before being asked to lead the Paid Search team. Bringing over 15 years of experience in digital marketing, James is passionate about the high growth potential of our Real Estate clients.
What is CINC Office Hours?
CINC's live monthly open Q&A with different real estate experts. Hosted by Harry Kierbow, Dan Lott and James Terry from CINC. Join us live on the second Wednesday of each month at 11am ET. Register now and submit your questions to be answered live at cinccommunity.com/registerforwebinars.
CINC Marketing: Hello, everybody!
CINC Marketing: Welcome to Office Hours.
CINC Marketing: As we got everybody coming in, we'll hang on for another, minute or so, but…
CINC Marketing: As James loves, let us know where you're from.
James Terry: do it. I figured that was James saying Atlanta.
James Terry: In April, it's very cold.
CINC Marketing: We got some, really exciting stuff today.
Daniel Lott: Oh, fu- I love the note takers!
CINC Marketing: And I love that the note-takers…
CINC Marketing: I am legally obligated to tell you I am a note-taker.
CINC Marketing: Fort Mill.
CINC Marketing: But we got a lot of exciting stuff today. First of all, as everybody's coming in, I want to make sure you know, we are officially a podcast now.
CINC Marketing: Find us on, Spotify.
CINC Marketing: Apple Music, Lots of other things that I'd never heard of.
CINC Marketing: But, yeah, where all the kids are getting there.
CINC Marketing: They're pods.
CINC Marketing: So we are potting today.
Daniel Lott: And that's quite an honor. It's not like they give podcasts to anybody. So, the fact that they invited us, Apple, personally.
CINC Marketing: Yeah.
Daniel Lott: Spotify, all the way from Sweden. They… they were like, yeah, we gotta, we gotta get these guys in our, in our program, so…
CINC Marketing: Yeah.
Daniel Lott: That's great.
James Terry: I believe podcast awards will be given out at the…
James Terry: Is it the Emmys? The… it's not the Oscars. Anyway, there's award shows for this.
James Terry: We did not make the final.
Daniel Lott: We started too late to make the finalists, so… so next year.
CINC Marketing: Not that… not that we're…
James Terry: Chicago!
CINC Marketing: I was just in Chicago for hockey. We were in, Plainfield.
CINC Marketing: We played at Canland.
CINC Marketing: So, anyway, that's a bit about me. We played a team called the Chicago Jets, and were disappointed to learn that there was no Benny.
CINC Marketing: Benny and the Jets?
Daniel Lott: Yeah.
James Terry: But anyway, we should probably…
CINC Marketing: Let's get started now.
James Terry: Do it!
CINC Marketing: Alright, so welcome to Office Hours… gosh, Office Hours number 11. I am Harry Kerbo, the Senior Director of Paid Social Media Marketing here at Sync.
CINC Marketing: And I am joined by my counterpart on the search side, James Terry, and the most handsome man on the internet, and he gets handsomer and handsomer as my year-end review approaches, Dan Lott, the VP of Client Marketing.
CINC Marketing: Started the, are you losing weight, Dan? Man, look great.
CINC Marketing: But, yeah, he started the client marketing team.
CINC Marketing: So, those are our 3 normal hosts, and we're joined today… normal's not the right word.
CINC Marketing: Although, I don't know that normal's the right word for Nick either, but we're joined today by, Nick Pape.
CINC Marketing: Who, who works on the Sync client service team. Nick, tell us a little bit about, you know, how long you've been at Sync, and you know, what you, what you kind of… what is it you do here every day?
Nicholas Pape: Yeah, yeah, thanks, I'm glad to be on. I've been at Sync since around 2016, so quite, quite a long time.
Nicholas Pape: back then, I did a little bit of everything. We would build desks when we needed to, chairs if we needed more, but mainly always working in the client services world, from launching sites.
Nicholas Pape: Training up folks on how to use it best.
Nicholas Pape: Working with the MLS to get listings on those sites.
Nicholas Pape: anything. Nowadays, I manage a team on our client services side, so making sure everyone has a good rep with us, and that, that you're getting what you need out of it. So, that's really what I do for fun, since you asked, Harry, is that, I really enjoy Lord of the Rings and soccer. That's, yeah.
CINC Marketing: Whoa!
Nicholas Pape: Fun things about me, yeah.
CINC Marketing: Whoa! That's… I love Lord of the Rings. I've read Lord of the Rings.
James Terry: That's what we're talking about for the next hour.
CINC Marketing: Yeah.
CINC Marketing: Yeah, you guys can just leave now if you want to. No, I'm kidding.
CINC Marketing: So yeah, very cool. Thanks, Nick. Really appreciate you joining us. Make sure everybody knows this is a very informal, kind of open Q&A session. We did get some great questions when people signed up. Thank you so much for submitting those. We'll go through those first.
CINC Marketing: It's not an interrogation room, we did ask him that same question.
James Terry: Yeah.
CINC Marketing: It's actually called Maroon Tiger.
Nicholas Pape: Yeah, it is cool.
CINC Marketing: Maroon Tiger.
Nicholas Pape: Oddly enough.
CINC Marketing: Yeah.
Nicholas Pape: They did tell me I had to sit in here, so, you know, I don't…
CINC Marketing: He's got the spotlight.
James Terry: Come in.
CINC Marketing: Don't… yeah, don't worry, we're feeding him, treating him very well. So yeah, it's hard to get, you know, gotta get people on here one way or the other, whatever it takes. One of,
CINC Marketing: Our core values.
CINC Marketing: But yeah, we got some great questions submitted, beforehand. Thank you. Definitely encourage you guys to do that when you sign up.
CINC Marketing: Because we'll go through those first two today. Then we'll be taking Q&A as we go throughout, and then…
CINC Marketing: Then, we have the inaugural edition, of When Dan's Money.
CINC Marketing: Which will be a 7-question timed, trivia Battle to the death, between…
Daniel Lott: Not sure about that. Maybe not death.
CINC Marketing: Okay.
CINC Marketing: Too strong.
CINC Marketing: Ross, Ross, edit that.
CINC Marketing: Hey, 7 question times, Trivia Battle Royale.
CINC Marketing: Where you will take on Dan.
CINC Marketing: in that 7-question quiz, based on Dan's interests.
CINC Marketing: Yet he has no knowledge of the questions.
CINC Marketing: So yeah, if you're interested in coming on, Battle for the Throne, yeah! If you're interested in coming on, we'll do that at 11.50, and we'll ask someone to join on audio. James will read you the questions, and
CINC Marketing: Yeah, outpoint Dan for a chance to win a… or not a chance to win a $200 ad credit next month or this month for individual listing ads or team listing ads. So, that'll happen at 11.50.
CINC Marketing: If you're interested, please hop on.
CINC Marketing: But… We have to get started with our pre-submitted questions in a segment we like to call…
Audio shared by CINC Marketing: Mail time?
CINC Marketing: Mail time.
Daniel Lott: That's why Spotify chose us. They knew we could.
James Terry: This is…
Daniel Lott: have sound effects, it was… we had it in us, we just hadn't done it yet.
CINC Marketing: That's right, that's right.
CINC Marketing: So, I do want to start with a question
CINC Marketing: Around a new feature that we just released, called Transcription.
CINC Marketing: So, this question came from Kristen.
CINC Marketing: She said, I'd like to learn more about the new transcription tool.
CINC Marketing: And… She also said, I also enjoy these.
CINC Marketing: So, flattery will get you everywhere, Kristen, like, the top spot.
CINC Marketing: in Office Hours 11, Q&A. So yeah, what can you guys…
CINC Marketing: Probably more for Nick, you know, I don't know much about this, but can you talk about the new, call transcription?
CINC Marketing: Feature, and, you know, how that works.
Nicholas Pape: Yeah, yeah, right on.
Nicholas Pape: We're really excited about it. I know some of you in the chat probably are already using it, but it's the newest feature we've launched, and it's actually available right now, especially if you're using our dialer. So, what this feature and functionality will do is we will
Nicholas Pape: plug in an AI into your conversations that you have with our dialer.
Nicholas Pape: And what's gonna happen is it's going to transcribe that conversation with both your agent and the potential lead or the contact that they're speaking with.
Nicholas Pape: And we'll also provide a summary of, you know, that conversation, so that way, you know, the agent might not have to,
Nicholas Pape: you know, frantically take notes, or if they forget something, right, there's a summary provided. This is also great
Nicholas Pape: Because as a team lead, you know, if you're a team lead in here, or a broker owner, you can kind of analyze conversations that your agents are having, make sure, hey, our scripting is great, making sure that, you know, we're talking about what we need to be talking about. And so, this is a really, really amazing tool that
Nicholas Pape: is gonna help out people have better conversations, that's the goal. More conversions, right? So that's our… that's our ultimate goal.
James Terry: something that was interesting came up, recently, and you mentioned this just now, Nick, the… as a team lead, and from that perspective, one of our account managers, Thomas, is… Nick, is Thomas on your team?
Nicholas Pape: He's not on my team, no.
James Terry: Okay, yeah, he's one of the superstars over there in Account Manager, we love Thomas. And he was looking through some of this, and noticed that
James Terry: a lot of the calls and a lot of the, like, they were very… they were fairly brief, and they were all kind of the same length. He saw that the transcriptions were, pretty consistent, I guess. And so, as he kind of dug into them for some of his clients, or for this particular client, he noticed
James Terry: they were having trouble with, or at least an agent, was having trouble with overcoming objections. They basically get this phrase, they'd hear something, whatever, and the call would end short.
James Terry: And other agents on there were able to overcome that, or, you know, continue the conversation, set appointments, with those same objections. So from a training perspective.
James Terry: It was really interesting to see how you can analyze that and get that person some additional training on overcoming objections, plug them into some of other
James Terry: Syncs other conversations and other, webinars, get them in touch with, I don't know, either Bruce or Lance or somebody who, you know, is able to train them on that, that we've got available for it. So I thought that was…
James Terry: A really valuable piece, and…
James Terry: Correct me if I'm wrong, Nick, holy smokes, that's a little dangerous to bring up, but I believe for the rest of November, we're offering it at no cost, right?
Nicholas Pape: Yeah.
James Terry: can sign up and have that for the next 3 weeks, and decide if it's something they want to use, is that correct?
Nicholas Pape: Yeah, 100%, 100%. So, so it does have a cost, because obviously this is a… this is a large undertaking, right? A lot of data, and AI costs money, right? And so, you do get to try it for free for November. So, James is right. So, if you have not activated it, you have to be the site owner.
Nicholas Pape: You head to your dialer settings menu, and you can just activate it, for your whole site there. But yeah, yeah, it is free for the rest of November.
CINC Marketing: We're putting the no in November.
Nicholas Pape: That's right.
CINC Marketing: No pay.
Nicholas Pape: No pay. Mark, Mark, Mark.
CINC Marketing: marketing.
CINC Marketing: Not no pay, no cost.
Nicholas Pape: Yeah, there we go.
CINC Marketing: Alright, cool. Well, yeah, I think that's, I'm excited about that for the training purpose, you know? I mean, is that really the…
CINC Marketing: I guess, to me, when I think about it, I think about… The training being really the…
CINC Marketing: the main reason behind it, but I mean, is there anything…
CINC Marketing: Is there anything else people would probably use that for? Does that make sense?
Nicholas Pape: Yeah, well, two-fold, right? I mean, you know, especially if you use a pond account, and agents are calling several leads, and maybe have okay conversations, but not a great one, you'll actually be able to see the summary of, hey, what did Harry talk about with Peggy Sue last time? Can I follow up on anything there?
Nicholas Pape: you know, anything like that, right? So…
Nicholas Pape: So really, there's so many different uses. For me, what I would educate on is
Nicholas Pape: training, like, looking as a manager at training, and then also as… from the agent side, hey, I don't have to worry about taking everything, right? There are some… there are some areas where it might not hear things correctly, and might not transcribe it right. We all know kind of the pitfalls of AI there. But…
Nicholas Pape: you don't have to be perfect, right, in your notes. You can kind of take time, organize yourself, make good notes, and kind of move on. So… so yeah, there's so many different ways this is useful.
CINC Marketing: I remember from, oh, you go, I was gonna say something stupid.
Nicholas Pape: Brian, I can answer that question.
James Terry: Well, real quick, Nick, I remember from the days of LSA, when we were really getting that off the ground, and
James Terry: Google would record a lot of those conversations. It's a bygone product, I'm not promoting that at all, or anything like that.
James Terry: But a lot of clients would tell me that they would take calls, while on the road. If they were driving to an appointment, if they were going to a showing, phone rings, like, they're not trying to… they're trying not to miss any calls at all. And so it was convenient to have those, in that case, recordings, in this case, transcriptions, so that if you're driving, you're not trying to take notes from the car, or, you know, jot something down in a red light, or something like that, you know.
James Terry: To know that that's being stored elsewhere, and you can just have your conversation, focus on them, bring value, and then go and…
James Terry: Remind, you know, brush up on the conversation after the fact.
Nicholas Pape: Yeah, totally.
Nicholas Pape: To answer Brian's question, yeah, so you do have to be the site owner. Yeah, right, Steven's right, right now, it's only on the desktop version of the dialer. The agent dialer is coming soon. But, but yes, so Brian, it's… it's in the settings menu of your site, but you have to be the site owner under dial or settings.
Nicholas Pape: And you'll see, actually, an entire new section above your agent list where you can add them. If you have any questions, definitely call your account manager, email them. You can also call support, they'll walk you through it, so… so whichever… whichever is best. We do have SyncU going on right now, so your account managers might be a little slower to respond than normal.
Nicholas Pape: As they're out there helping out. Do not call me.
Daniel Lott: Steve.
Nicholas Pape: Call Steve, I'll post his cell phone number down there.
Nicholas Pape: And everyone should call Steve, he'll walk you through it, actually.
James Terry: Nick's, in the office today, actually, because with, with ThinkU going on, we had a…
James Terry: happy hour with a bunch of clients yesterday, and I was like, is there… is there some leftovers in the office? Is that what's going on?
James Terry: Yes, we locked him in a closet, but we gave him some booze.
Nicholas Pape: Yeah, that's right, that's right. Warm. All lukewarm.
CINC Marketing: You may.
Nicholas Pape: It's right up my alley.
CINC Marketing: Right, yeah, yeah, we knew you liked that.
CINC Marketing: That is a good point, I forgot. Sync U going on right now.
CINC Marketing: If you have never been to a SYNQ,
CINC Marketing: Definitely would recommend it. You can go to SyncCommunity.com to find the schedule.
CINC Marketing: I'm not… are we going back to… I'm not sure where, they're not in Atlanta next, but…
Nicholas Pape: Tampa. Tampa in December.
Nicholas Pape: Nope.
CINC Marketing: Tampa in December, so… Yeah, synccommunity.com to see that schedule.
CINC Marketing: It really is the best training. This is…
CINC Marketing: the time when I'll say my story, I always say, of
CINC Marketing: Being in a John Marone
CINC Marketing: Power Hour, and it's starting with, Big Booty Mix, and
CINC Marketing: you know, lots of Superman scream, and by the end of it, I was ready, man. I was ready to go take on the world.
CINC Marketing: So, it's really a great training.
CINC Marketing: So, speaking of the dialer and of Steven.
CINC Marketing: By the way, we got a question from Steven.
CINC Marketing: he's got… it's two parts, so I'm gonna start with the first one. Can you use two different messages when using the dialer?
Nicholas Pape: If that is a question directed towards me, when you say messages, the automated message announcing the recording? Is that what it's referring to?
CINC Marketing: Yeah, I'm not… Steven, if you're…
Nicholas Pape: You can put it in the chat.
CINC Marketing: Clarify, yeah, can you use two different messages when using the dialer?
CINC Marketing: And then the second part of the question was.
CINC Marketing: And this may be kind of for both of us.
CINC Marketing: He said, why is the lead gen 90% of the time showing leads with an invalid email address unless it is a Gmail account?
CINC Marketing: So is that something we're seeing in the… is that… and so for a follow-up there, Steven, is that a recent…
CINC Marketing: Development, or something that's been going on
CINC Marketing: for a long time, because I know we did just launch… Google sign-in.
CINC Marketing: you can create an account with Google, I wonder if that…
CINC Marketing: If it's more recent, I wonder if that could be… A byproduct of that.
CINC Marketing: And in case Steven's typing, I can ask his third part.
CINC Marketing: Does Nick really work, or is he just a pretty face? Kidding in parentheses.
Nicholas Pape: The answer is neither.
James Terry: Neither! Wow.
CINC Marketing: Hot takes here on Office Hour.
James Terry: Nick, forgetting that this is recorded.
CINC Marketing: Yeah.
CINC Marketing: So Steven, if you can clarify some of that, we'll circle back, to that question.
CINC Marketing: We got a question from Laura.
CINC Marketing: How can we market listings through Sync? So…
CINC Marketing: Yeah, wow, we actually are… we're rolling out a…
CINC Marketing: It's a newer product, it's something that we've done by request, but we're not sure if everyone knows about it, called Individual Listing Ads.
CINC Marketing: They are exactly what they sound like, an advertisement for your
CINC Marketing: a specific listing. So, right now, we have clients promoting listings that, you know, they want to get more eyeballs on.
CINC Marketing: Leads would click through and land on the property details page for that listing.
CINC Marketing: And there, they'd sign up to become a lead.
CINC Marketing: For that listing in specific.
CINC Marketing: So, if you have a… particular listing that you want to promote, individual listings, or ILA.
CINC Marketing: As it's known on the street.
CINC Marketing: Is the way to go there. We also have team listing ads.
CINC Marketing: would promote, a variety of things. So, this is for at least 3-plus listings, and we can promote all the listings in the My Office slash Agents tab of your properties listings, so the office listings. We can promote
CINC Marketing: the listings of one agent ID,
CINC Marketing: So if you have a particular agent that you want to run this for, or just a set of listings, we can also run ads that would show only
CINC Marketing: The featured listings on your site.
CINC Marketing: And then, we can also advertise rentals, if you have those in your site.
CINC Marketing: What is the process? Joseph.
CINC Marketing: What is the process for advertising just one individual listing? Yes, so you can. So, for individual listing ads, we can… we have some clients who kind of have a budget set aside for that, and will send over
CINC Marketing: You know, here's… the 5, 6 listings I want to promote this month.
CINC Marketing: We also have clients that want to run an ad for a specific period of time. You could do that with individual listing ads, so for 30 days.
CINC Marketing: For instance, Joseph, you could do that. You could give us a budget. We recommend between $100 and $500. That could run for, you know, that would run for at least 30 days. So if you wanted to run it only for 30 days, we can do that. If you want to promote an open house.
CINC Marketing: Something like that. You can also do that with individual listing ads.
CINC Marketing: So to get that started.
CINC Marketing: You would just need to reach out to your account manager, so support at Syncpro.com.
CINC Marketing: Or you can give them a call, or I know that, you know, we also reach out to you, and you can… can let us know
CINC Marketing: There, when we… when we get in contact with you, so…
Daniel Lott: Do these ads generate leads, Harry?
CINC Marketing: They do, Dan. They do.
CINC Marketing: Yeah, so, the ad itself is going to, you know, focus on that listing.
CINC Marketing: It'll have the… the… First listing from the… or the first image, from the MLS,
CINC Marketing: in the… in the ad, or, you know, you can request a different one if you'd like to. And then, yeah, when people click through, it'll be sourced by that property's address, so… whoa, I just turned Canadian.
CINC Marketing: property's address, back to Southern, Whew, that was scary.
CINC Marketing: That was a glitch in the matrix.
CINC Marketing: But the source will be, FB underscore, that property's address, and so you'll know that it came from…
CINC Marketing: From, that… that particular ad.
CINC Marketing: Joseph asked, how do I then show the customer that the ad is running? So we can provide reporting for it.
CINC Marketing: We can also provide you with an example link, which is pretty cool.
CINC Marketing: Meta, you know, Meta owns Facebook, Instagram, threads.
CINC Marketing: Which is, it's the new Google Plus.
CINC Marketing: You and Tumbleweeds are on threads.
CINC Marketing: But we can send you an example link that… and you can share that, you know, with your client, that would show, what that ad looks like and all the different placements where it's running.
CINC Marketing: So we can provide you with that example link. We can also provide you with reporting.
CINC Marketing: And then, you know, a goal of this product is…
CINC Marketing: more ad hoc, kind of stylized reporting. That's where we're heading.
CINC Marketing: But at the… at this point, we can give you an example link.
CINC Marketing: And then we can also provide reporting for that, that you could, you know.
Daniel Lott: And what I like about it is that, theoretically, Or…
Daniel Lott: optimistically, you could put an ad up for a property that you have a listing for, and then somebody could look at that ad and say, I want to buy that house.
Daniel Lott: and call you up, and you can, you know, have both sides of the deal. So, it could be a good way to get inbound leads, buyer leads, as well as sell a property that you have, and make your clients happy, because they know that
Daniel Lott: they know that you are actively trying to sell their house, because you are advertising their house, and then, theoretically, they could also see it on Facebook themselves. So, there's a lot of good things to it, and it's also the lowest cost per lead of any of our ad products, so…
Daniel Lott: I'm a big fan of TLA, and… which is the team listing ads, which rotates all of your listings, and then the ILA, I think, is a great addition. We're just doing it this month, we're just launching it this month, officially, so… so we're all excited about that. So,
Daniel Lott: At least I am.
Daniel Lott: Bruhr.
Daniel Lott: There he is. Look at that, yeah.
CINC Marketing: I didn't have a mustache this morning.
CINC Marketing: it just popped out, because I knew it was ILA launch day.
Daniel Lott: It's… it's IL… it's ILA month, yeah, it's great.
James Terry: So the point is, thank you for your question, Laura.
CINC Marketing: Yeah, and, Joseph.
CINC Marketing: The pro… so Joseph says, what is the process timeline? I'm not sure. I think…
CINC Marketing: If you're referring to, yeah, so if I list a new property on Monday, how soon is the ad running?
CINC Marketing: So we can, the ad would be live in 1 to 3 business days, it's usually 1.
CINC Marketing: The 3 is…
CINC Marketing: Closer to the end and the beginning of the month, that's where… when all the budget changes are happening, so that can…
CINC Marketing: Push things closer to that 3 business day.
CINC Marketing: Timeframe, but… Usually, it's… it's one business day.
CINC Marketing: If you guys have never met Scott Farron on my team.
CINC Marketing: who, he's the one who, you know, builds most of the ads. I mean, he is just an absolute…
CINC Marketing: Monster?
CINC Marketing: In a good way. Good monster. He's like, Mike.
CINC Marketing: Mike Wisnowski.
CINC Marketing: And Sully… but he's not like Sully, because Sully was scary at first, but he was beautiful underneath. Mike was just…
CINC Marketing: So, so, we got a question.
CINC Marketing: What can I put in the search?
CINC Marketing: Without going one by one on the list of houses.
CINC Marketing: So I'm not sure if I'm understanding your question.
CINC Marketing: And I, it says, how can I put in the search a specific property
CINC Marketing: On the search bar, without going one by one on the list of houses.
CINC Marketing: Are you, I'm thinking that may be referring to…
CINC Marketing: Like, how can you send someone direct to a property?
CINC Marketing: Instead of sending them to a page of search results, is that right?
CINC Marketing: Huh? Yes.
CINC Marketing: So, okay, and I see your question, DW.
CINC Marketing: The mysterious DW.
CINC Marketing: Alman, I will get to yours. But so, for… for anything, you can search by MLS number and or street name and number. Oh, well, there you go.
Nicholas Pape: Dr. Purdy's got it, yep. And,
Nicholas Pape: you can search it, especially if you're in a lead safe search, right? If that is in their safe search, or there's a specific property you want, you can search it, and…
Nicholas Pape: literally select it and either text it or email it to them. So… Very easy.
Nicholas Pape: To share specific listings.
CINC Marketing: One of the questions we got around ILA the conversation rate?
CINC Marketing: on those leads, and I'm not sure if you meant conversa… they both make sense, conversation or conversion.
CINC Marketing: On those leads, how do they compare to Google PPC?
CINC Marketing: So… Usually what we'll see… we actually see most of the time that leads from social
CINC Marketing: Get contacted at a higher percent earlier on.
CINC Marketing: A lot of that comes from the way that, you know, they sign up. There's different autofill options, we use lead ad forms, which…
CINC Marketing: populate what is usually their mobile address, or their mobile phone number. I did it again.
CINC Marketing: I'm not gonna say address anymore.
CINC Marketing: Which populates what's usually their mobile phone.
CINC Marketing: Meta's gotten really, really good at getting your mobile phone number, so, like, when you download the app.
CINC Marketing: you know, you're giving them that number, and they auto-populate it with that. You choose to submit it, it's not being scraped.
CINC Marketing: You know you're signing up, but it's just pre-populated.
CINC Marketing: So, just in general, We usually see over the first
CINC Marketing: 60 days, the contact rate for leads from social is higher.
CINC Marketing: than leads from search, but we still expect leads from search to have the… The quickest turnaround time
CINC Marketing: For making a sale, because…
CINC Marketing: You know, I mean, we talk about it all the time, the way that the lead is generated. You know, on social, we're proactively showing it to them, versus on search, they're performing an action, which…
CINC Marketing: You know, our team is the best in the industry at kicking off that ad when they perform.
CINC Marketing: the right search. You know, so there's more intent there, but the fact that we proactively show the ad to people in an area
CINC Marketing: is what allows us to do things like ILA with social, because we don't see people…
CINC Marketing: Search for, you know, a street address if they don't know it's for sale.
CINC Marketing: You're welcome.
CINC Marketing: Thank you, I'm so… I'm glad I was able to… muddle, through. Here's a…
James Terry: He was a big guy.
CINC Marketing: from Jeremiah…
CINC Marketing: Is there a resource or training I completed on? Okay, so Jeremiah says, and Nick, this, is probably going to be aimed more to you.
CINC Marketing: And this is live, I haven't finished reading this, so Jeremiah, hopefully you don't go off the rails.
CINC Marketing: I'm curious, is there a resource or training I can complete around landing pages that will help me ascertain landing page viewers?
CINC Marketing: I've got a couple set as a top-of-funnel tool, and can see there are multiple people accessing the page. However, I don't see a place to see who it is.
CINC Marketing: I've added an embedded… Form with a value item to encourage viewers to grab an item.
CINC Marketing: and tell me who they are, but for those that don't do this, I'm curious, how do I know… okay, so how do I know who viewed the landing page, especially when it's someone who's already registered on our site?
CINC Marketing: So, really, just… so…
CINC Marketing: I think you're specifically asking, is there a way to see people who have viewed a landing page, but didn't sign up?
CINC Marketing: That's what I get from that question.
Daniel Lott: Well, I think it's more, like, if…
Daniel Lott: If he has a landing page, sort of like how… How, like, if…
Daniel Lott: For MailChimp, you're able to see who's opened and looked at one of your ads. Like, do we have… is that functionality in our system? I don't know.
Nicholas Pape: Inherently, in landing pages, no. You'd have to use some… some extra tracking pixel, to, to do that.
Nicholas Pape: It's getting pretty…
Nicholas Pape: You'd be getting pretty in the weeds with that, though. You know, but yeah, theoretically, if you have an outside tracking pixel, and it gets approved.
Nicholas Pape: Because we do have to vet all of our third-party applications that we add to any site. If it's approved, then… then yeah, you could track page viewers as long as… as their browser is… is allowing of the cookies, right? Like, so if they're using DuckDuckGo or any of those, then it's going to hide that information.
CINC Marketing: If you find the one person using DuckDuckGo.
Nicholas Pape: Hey, you and I both know a lot more than one people use DuckDuckGo, Harry.
CINC Marketing: Yeah, well, and I think, like, we use HubSpot
CINC Marketing: For some things at a corporate level.
CINC Marketing: And for instance, you know, we can see everybody who has signed up on a landing page.
CINC Marketing: even HubSpot If that person is… Logged in and trackable.
CINC Marketing: Like, if they have an account.
CINC Marketing: in your CRM, we can see that they've viewed
CINC Marketing: A landing page, depending on whether, like, they have ad blockers or different things on… .
Daniel Lott: Well, you're able to see if they've looked at a property.
CINC Marketing: Yes.
Daniel Lott: But that's not a landing page.
CINC Marketing: If they have an account, If they sign up, because you wouldn't see…
CINC Marketing: Yeah, I don't know, that is… that's kind of… I would definitely encourage… would that be more for an AM, Nick, or frontline?
Nicholas Pape: Yeah, definitely, definitely an AM conversation. So, you know, talk to your account manager. If you're not a site owner, talk to your site owner, and ask them to talk to your account manager about it.
Nicholas Pape: I will say that's a pretty specific request that basically is only fulfilled with, like, an outside tracking pixel, though. Yeah.
CINC Marketing: And I don't know… I don't think it would accomplish exactly what you're asking, Jeremiah, but…
Nicholas Pape: Yeah, it'd be site-wide. You'd have to really know, you know, if you're a wizard at Google Analytics and you can drill down your page views, then yeah, great, you could accomplish it.
CINC Marketing: Well, I was gonna say, too, you know, you could always create, like, ads or audiences on…
CINC Marketing: Facebook and Instagram, you know, for instance, of people who… Viewed the page, but are…
CINC Marketing: you know, you could do an audience of people, of email addresses that are not in your CRN who have been on this URL, and that would let you then serve ads to those people.
CINC Marketing: Because they may be more likely to come back.
CINC Marketing: Complete that page.
CINC Marketing: But that wouldn't… I don't think that's what you're… what you're asking, but…
CINC Marketing: That's just what came to mind.
CINC Marketing: Okay, we have a couple…
CINC Marketing: Well, those are more general. I think these are really on… on topic here.
CINC Marketing: Let's see… So, we got a question from Angela.
CINC Marketing: Do you recommend any AI…
CINC Marketing: clone company to link up to the leads to follow up quicker than I can.
CINC Marketing: I'm in the process of evaluating options.
CINC Marketing: I mean, think AI.
Nicholas Pape: Yep, the funnel…
CINC Marketing: Wow.
Nicholas Pape: We have some, that does a really great job.
Nicholas Pape: So, Angela, I don't know if you're your site owner, or I don't know if you're a site owner, but once again, definitely, definitely use our Sync AI. It does a great job connecting with lead data, like their actions, and communicating based on those actions, and warming up leads for you. To where you basically, unless you're
Nicholas Pape: actively working with somebody on a deal, you almost never have to text your leads, because this AI is going to be doing it for you, and raising up, you know, flares, essentially, when anyone's worth… worth calling.
CINC Marketing: Yeah, the AI… there's a new version of it.
CINC Marketing: It's on Generative or some… I don't know, I think it was referred to as Skynet in the 90s, but yeah, we're ushering in Skynet.
CINC Marketing: Here at Sync. Just to, just to follow up with your leads.
James Terry: It's worth it, though. It's probably a better pros and cons you can put on that.
Daniel Lott: And then one of the things is that it, like, in the dashboard now, it specifies whether a lead is AI-ready or the, agent-ready, and the AI specifies that it's agent-ready, so that's…
Daniel Lott: It tells you when you…
Daniel Lott: really need to, you know, reach out to this guy, because he's a, you know, a hot property, whatever, a hot… hot client. So, that's another one…
CINC Marketing: It's a real hot toddy over there.
Daniel Lott: Hot Toddy, you gotta go get him.
CINC Marketing: I don't know why I just thought of this, but one of the kids on the team
CINC Marketing: one of the teams that my son played against in hockey this weekend, his last name was Charleston.
CINC Marketing: And I was just thinking, like, Charleston Chews references… All game.
CINC Marketing: And Hot Toddy made me think… I thought I'd get more of a reaction out of you, Dan, but okay.
Daniel Lott: I thought there was another part to it.
CINC Marketing: No, that's it.
Daniel Lott: That's it, that's a story? That's a good one.
CINC Marketing: Yeah, cut to black.
CINC Marketing: Here's a question from Brian.
James Terry: But Ted… To answer… well, to directly answer Angela's question… Brian said…
CINC Marketing: Why does James keep talking?
James Terry: It's just…
CINC Marketing: I'm kidding.
James Terry: I gotta scroll down and find out now.
Nicholas Pape: All the, all the otter AIs are turning out.
James Terry: People are too cheap to…
Nicholas Pape: Buy the real plan, so you stick the free ones on us, huh?
CINC Marketing: They're going back to report to their overlords about the AI, the chat, and the Skynet.
CINC Marketing: Sorry, go ahead, James.
James Terry: this conversation between four Sync employees with Almost 50 years…
James Terry: at sync between us? Like, we're probably dangerously close to that number.
James Terry: To answer Angela's question, if we recommend any AI for that, it would be Sync's product, yeah. The one that we offer is our recommendation, if you can believe that, right?
James Terry: But it is really excellent, and we've seen some awesome… some conversations, in the back and forth, and just how the AI is able to interact and pull things out, and just the notes that they're able to pass on to the agents. So it's… it's really spectacular.
James Terry: And we have a lot of other stuff happening. We're testing voice AI and things like that, so…
Daniel Lott: That's the next step.
Daniel Lott: So, wait and see on that.
CINC Marketing: And then… then the goo.
Daniel Lott: And then the goo. Then it's like, hey!
Daniel Lott: Just poovy in the big…
James Terry: The big pink vat.
Daniel Lott: big tub of syrup. Just throw me in there, and then I'm good to go. The AI will make the phone calls.
Daniel Lott: Show up, show up at the house, you're in the goo, you don't care.
CINC Marketing: Shove the money through a mail slot on my goo… my goo case.
Daniel Lott: them new.
James Terry: I do think it is.
Daniel Lott: Which pace that you're.
CINC Marketing: It's great. It's great.
CINC Marketing: Okay.
James Terry: I go to the way of the Terminator or the Matrix?
Daniel Lott: Both are great.
James Terry: Yeah, both are… all good options, yeah.
CINC Marketing: I think I'd rather have.
Daniel Lott: Seriously.
CINC Marketing: I think Terminator's better.
CINC Marketing: I don't want to think that steak's not real.
CINC Marketing: Brian Eric…
James Terry: Not a bad punishment, but we should move on.
Daniel Lott: Terminated.
CINC Marketing: We should probably move on. Probably move on.
Daniel Lott: Everyone knows that I'm right, and Terminator's better.
CINC Marketing: Ryan says, on the app, filtering by next reminder date does not show past reminders.
CINC Marketing: So I can catch up on a few from the past day, like the desktop version.
CINC Marketing: So that's good feedback, so.
Nicholas Pape: There is, I… they do… I… like, I'm looking at it, and I have overdue reminders on my app, Brian, so if yours does not show overdue.
Nicholas Pape: Call support.
Nicholas Pape: That would be… What I would have you do? Because they should be showing. Overdue reminders should be going.
CINC Marketing: On the app? Yep. As well as desktop? Okay.
Nicholas Pape: Yeah, yeah.
CINC Marketing: Alright.
CINC Marketing: Oh, it's Todd's fault.
Nicholas Pape: It is Todd's fault.
CINC Marketing: Yep.
Nicholas Pape: And I trained him, so it is his fault.
CINC Marketing: It's ultimately Nick's fault.
Nicholas Pape: Always comes back.
CINC Marketing: Alright, cool, so we got a couple more questions, and then, in about 10 minutes.
CINC Marketing: We have our first version of Win Dan's Money.
CINC Marketing: So… It's gonna go great. Hopefully it's gonna go great. It could be an absolute disaster, but…
CINC Marketing: You guys will be…
James Terry: Soundbite.
CINC Marketing: No matter what, we…
James Terry: We have a sound bite for it.
CINC Marketing: That's right, we do. We do. I can't… I almost played it, because I got excited, but…
CINC Marketing: Before that, we got a… we got a couple of questions that I'm gonna kinda combine.
CINC Marketing: They're from Alex and Sabrina.
CINC Marketing: So Alex said, I'm new and want to learn how to use Sync.
CINC Marketing: And we have a lot of great training options that I think we should talk through for Alex.
CINC Marketing: And then Sabrina said, how long did it take for you to see results from the platform? So, like, I always kind of combine those two questions.
CINC Marketing: Because I think it's, you know, expectation setting at the beginning.
CINC Marketing: Sync U,
CINC Marketing: absolutely is a great opportunity for learning how to use Sync. And yeah, Steven, I mean, we have…
CINC Marketing: or Alex, if you're on, you know, we have a lot of great free training options that you can take, part in as well. There's archive trainings on SyncCommunity.com.
CINC Marketing: We do an online conversion day training, which is a kind of a free crash course of Day 3 of SyncU, which is conversion day, all about
CINC Marketing: Role-playing and objection handling and using the script, that we've seen converts leads.
CINC Marketing: I don't want to put a percentage, but I feel like they always say 33% when they get someone on the phone.
CINC Marketing: So, you know, I mean, it's, that's a very, very good training.
CINC Marketing: If you're new to the system, what are the first 3 videos you should watch?
CINC Marketing: I would definitely say… that's a great question that I do not know the answer to. That is a good question. But I would definitely say…
CINC Marketing: And Nick, I'll let you think, maybe you know the answer. But,
CINC Marketing: I would… I would definitely say, if you're new.
CINC Marketing: the best resources that Sync offers for learning to use the system are your account manager, the training team, the implementation team, I mean, the client marketing team. You know, you can schedule a time to… every single person who's running ads with Sync has a dedicated
CINC Marketing: Regional Account Manager. Remember when I tried to call him Rams, and everybody was like, no?
CINC Marketing: But they have a dedicated re… they have a dedicated RAM.
CINC Marketing: That specializes in your market area. If you're new, over the first 3 to 4 months, we have a team that specializes in new accounts.
CINC Marketing: So at every step of the way, you have an expert who is working on your account. So I think that's the biggest resource that you should take advantage of, is if you have a call, or if you have a question, send us an email, give us a call. If you want to talk about your marketing campaign.
CINC Marketing: Schedule an hour-long call, with us.
CINC Marketing: Yeah, roleplay calls… Yeah, you guys go. I've been rambling.
James Terry: Well, and I definitely want Nick's opinion on it, but I agree with you. Joseph, that's an excellent question. I like…
James Terry: the concept, and just in general, of, a mastermind, and, like, a mastermind group, and being able to ask questions to people who have been around, and who have been successful in a certain arena, right? So, I think that's an excellent question. Definitely hear from Nick, I know it's gonna be good.
James Terry: But, for our Facebook Mastermind group to ask that same, question to that group of people, you're gonna get way more than 3 responses. A bunch of people are gonna kick in with, here's my 3, but it'll let you know, like,
James Terry: you'll get a lot of different answers from that. But yeah, great question.
Nicholas Pape: Yeah, I think, you know, from my perspective, we actually have done something very similar to this, and to answer that last question, yes, so we do have a Facebook group for sync owners, but
Nicholas Pape: But for Joseph, we have something on our help desk called, which is help.syncpro.com, that's, like, our knowledge base, right? Every kind of help article, video that we've ever had is on there.
Nicholas Pape: We have a training series called the Accelerated Training Series, and funnily enough, it's 3 videos. It'll walk you through, hey, how do I log in? How do I use my agent accounts?
Nicholas Pape: How do I find my leads who I should call? How do I call them? What's a quick scripting overview? And then how do I set up some automations for myself, right? So, like, AI, maybe an auto track or two, and you're off to the races. So, just look up accelerated training.
Nicholas Pape: And, and you… that will…
Nicholas Pape: If you master everything in there, then call your account manager, and you can level up, per se. But, like, honestly, that… it teaches you the basics, how to be successful. You really don't need anything more than that.
CINC Marketing: So, note to self, let the guest with the expertise answer the questions first before I…
Nicholas Pape: Funnily enough, it was exactly 3 videos, so Joe, you must have already watched it, or
Nicholas Pape: You're just, perceptive.
CINC Marketing: Alright… And what about Sabrina's question?
CINC Marketing: And I think there's a lot of variables to this, but how long did it take for you to see results
CINC Marketing: from the platform.
Nicholas Pape: Yeah, I can kind of jump in there, too. It totally varies. It totally varies. I would say there's a lot of different factors, both in market, lead flow.
Nicholas Pape: Right, so, so… but your typical average,
Nicholas Pape: I'm expecting to see some conversa… like, if you're not having conversations that are meaningful.
Nicholas Pape: by, let's say, your 6-month window that are either a signed buyer's agreement or signed listing agreements, and you're going out on appointments by your 6-month window, then there's… then there's some… some issue there. Hopefully it's not, like, the basis of calling and scripting.
Nicholas Pape: Ideally, we can do other stuff, but for the most part, you want to see success, it's good calling practices, good scripting practices.
Nicholas Pape: And, I would definitely expect to see movement at 6 months, if not earlier. We have plenty of people who see it earlier.
Nicholas Pape: I don't want to tell you that, because it's, you know… It's not guaranteed.
CINC Marketing: One of the things I always think about is we had a client who launched, and over the first 4 months, had a really just killer ISA.
CINC Marketing: And I believe they closed 3 or 4 deals in the first 4 months.
CINC Marketing: And then that ISA left, you know, and it… and it just… the conversion went downhill. So, I mean, I think…
CINC Marketing: you know, that really shows that the habits are what make the success, you know, I think.
CINC Marketing: And I'm… that's why I'm so excited about all the AI initiatives that we're working on.
CINC Marketing: Because…
CINC Marketing: I think that's the hard, you know, being able to call someone with no loss of enthusiasm is hard, and then also just…
CINC Marketing: Hitting all the reminders and the, you know,
CINC Marketing: I envision a future where your phone rings, and it's like, hey, it's Sync, we called this lead, and they want to talk now.
Daniel Lott: Yep.
James Terry: We're not there yet. Just to be… to clarify for the purpose of this meeting and this conversation, to set the expectations, everybody understand, don't, for the… what to expect for new people.
James Terry: It's not a message of.
James Terry: Hey, here's your money. Those habits are key, and the consistency of those habits, and, you know, once you've been…
James Terry: taking that action and making those calls, and building those habits, and then you're doing that consistently, that's when competence follows. And following competence comes confidence, and that is when the snowball really starts to pick up, right?
CINC Marketing: The sources that Sync generates… so, we primarily… the majority of the budget is spent, for most clients on search, which is primarily Google and Bing. Then we also,
CINC Marketing: run ads on social, which is a combination of, basically everything Meta owns, so it's a combination of Facebook, Instagram, and Threads, and as well as their partner networks.
CINC Marketing: And then we also have, remarketing products as well, so…
CINC Marketing: That's primarily on the Google Display Network.
CINC Marketing: And then we can create, you know, custom campaigns also. So, you know, on social, we can create ads that target a specific list of emails and phone numbers, that kind of thing.
Daniel Lott: And we always encourage that you diversify your ad spend, because you never know what's gonna work, especially at the beginning. Facebook,
Daniel Lott: Or the social,
Daniel Lott: really starts going right out, right out of the gate. It's, like, at 100%, like, right at launch, whereas Google, or Bing, or whatever, the… the search.
Daniel Lott: it, takes… takes longer to get going, and there's always, like, we're constantly having to look at it, it's like, what's going on? Like, you might have, like, issues with an account or something like that on the search side, so…
Daniel Lott: It's good to, you know, diversify, and the leads are a little bit different, so it's good, you never know what's going to work for your market, or, you know, for, you know, your
Daniel Lott: What do you want? Like, what fits your needs, so… Diversification is good.
CINC Marketing: Yeah, and typically what we see at the beginning of the campaign is, you know, you're gonna… and this is… it's interesting because,
CINC Marketing: We've always seen this. Somebody mentioned Appointment Sync, but a long time we did a study of lead follow-up from social and search. Leads from social were much more likely to be lead or agent rejects.
CINC Marketing: But they're also more likely to get contacted.
CINC Marketing: Yeah, so what about individuals when the… if you're running your own lead ads, through the Facebook Ads Manager, I know we used to be able to bring those in. I believe we still can, but you have to go through support.
CINC Marketing: Yeah, you need to set up a Zapier account?
Nicholas Pape: For that.
CINC Marketing: Oh, a Zap, okay. Yeah. Yeah. So a Zap can bring that into the CRM.
Nicholas Pape: Yep.
CINC Marketing: Alright.
Nicholas Pape: It is… it does require a paid Zapier, so…
Nicholas Pape: If you're doing that, you save money, use our Facebook leads.
CINC Marketing: Get ready!
CINC Marketing: Here we go, guys.
Audio shared by CINC Marketing: What's it time for?
CINC Marketing: Here we go!
CINC Marketing: We've got a guess?
Audio shared by CINC Marketing: We've got someone who is agreed to come.
CINC Marketing: Come on.
Audio shared by CINC Marketing: This is the inaugural game of wind and money.
CINC Marketing: So the way that this is gonna go, it's a 60-second timer. I will be doing the timing.
CINC Marketing: I'll hold up the timer here on my screen. We're gonna bring… we're gonna try to bring Brian on, live on audio only.
CINC Marketing: James will be the quiz master. We have two categories of trivia questions, four questions related to the category, three just general, questions. So you'll choose a category. Today's category is based on…
CINC Marketing: the interests of Dan Lott that we've learned over the past decade of working together.
CINC Marketing: You'll choose from the category of either chicks, or Alan's.
CINC Marketing: So, chicks are Alan's. You'll choose your category. We'll have 60 seconds to answer 7.
CINC Marketing: trivia questions. We'll send Dan out of the room, which we just figured out we can do. If you want support, talk to Nick Pape. Man, we've been trying to figure out how to do this for months, and Dick was like, yeah, just do this, and it worked.
CINC Marketing: So, yeah, we'll send Dan out of the room into the James Terry Future Memorial Cone of Silence.
Daniel Lott: Well, what other people win?
Daniel Lott: Oh, I'm not there yet, Dan. It's an extremely complex system.
Daniel Lott: Alright.
CINC Marketing: If you are able… we'll bring Dan in, ask him the same 7 questions. If you can outpoint Dan.
CINC Marketing: You will win $200 in individual listing ads spend, or team listing ads, for the next month.
CINC Marketing: But… Be warned, Dan is a trivia master, and…
CINC Marketing: These topics are based on the life of Dan.
CINC Marketing: So, before we get started, let's see if we can actually get Brian on.
CINC Marketing: and hear him. Are we ready?
CINC Marketing: Brian…
Daniel Lott: Oh!
CINC Marketing: Oh, Brian's muted.
James Terry: Unmuted.
Brian Lukavich: Hey, guys.
James Terry: Here we go.
CINC Marketing: Oh!
Daniel Lott: Wow.
James Terry: Alright, so… We're gonna kick Dan out.
James Terry: Brian, like you said, we have 7 questions, 60 seconds.
CINC Marketing: Well, first, first Brian has to choose his category. Yes. Would you like… would you like Chicks or Alans?
Brian Lukavich: We gotta do chicks.
CINC Marketing: Alright!
James Terry: Jicks.
James Terry: If you don't know, and I'm saying this while Dan's still here, if you don't know the answer to one, you can say pass, and we'll move on. 60 seconds comes quick, so, so think fast.
CINC Marketing: We will not tell you the answer, we will just say yes or no.
CINC Marketing: But we must take your first answer.
Brian Lukavich: Oh man, my hands are sweating.
James Terry: No, there's some tension here.
CINC Marketing: I'm so excited! Alright, are you ready, Brian? Let's send Dan.
Daniel Lott: I'm still here! I'm still here!
James Terry: Well, we gotta get rid of the…
CINC Marketing: Mom!
Brian Lukavich: Gotta get rid of Dan.
CINC Marketing: buddy.
Daniel Lott: Yeah.
Brian Lukavich: Pick Dan off, give him the boot.
CINC Marketing: Hang on now, how do we do this? Oh, I'm putting you on hold. Don't leave, Dan!
CINC Marketing: Alright. Whew!
James Terry: We got rid of the animal.
CINC Marketing: Thought that guy would never leave.
Brian Lukavich: Remember, this is recorded.
CINC Marketing: Oh, yeah. Yeah. Hang on now.
James Terry: Category is chicks.
CINC Marketing: Alright, let me.
James Terry: Four questions.
James Terry: As he pulls out the timer, 4 questions based on the category, 3 general questions. If there is a tie, we'll have a tiebreaker question after Dan's,
James Terry: segment.
James Terry: Carrie will start the timer.
James Terry: I'll start the timer when I finish the first question.
CINC Marketing: Alright, 60 seconds on the clock, are we ready?
James Terry: Alrighty.
CINC Marketing: Yeah, I'm ready.
James Terry: Android.
Brian Lukavich: Timer starts at the end of the first question. I'm ready.
CINC Marketing: That's right.
James Terry: Yes, sir.
CINC Marketing: Alright.
James Terry: Which album?
James Terry: Which album from the Chicks, formerly known as the Dixie Chicks, featured the hit song, Wide Open Spaces?
Brian Lukavich: No idea. Pass.
James Terry: This is the name of the tooth chicks use to break out of their eggshell.
Brian Lukavich: Peak.
James Terry: This… incorrect. This Disney Pixar movie franchise features a race car rival named Chick Hicks.
Brian Lukavich: Cars.
James Terry: Correct. Real estate question. This South Carolina city includes a neighborhood called Chick Springs, which is known for its historic mineral springs.
Brian Lukavich: Yes.
James Terry: General questions. According to Sync's Lead Value Index, this city in Hawaii is the most profitable city for real estate lead generation.
Brian Lukavich: Honolulu.
James Terry: Correct. Math question. Add 459 to 901 to get this number.
CINC Marketing: 5 seconds.
Brian Lukavich: 1360.
James Terry: Mix red and yellow to create this color.
CINC Marketing: That's time. That's time.
CINC Marketing: Alright, Brian.
Nicholas Pape: Wow.
CINC Marketing: Very good job.
Nicholas Pape: That was thrilling.
James Terry: That was something.
CINC Marketing: Very good job, and now… so Brian, I got you with 3.
CINC Marketing: Now let's see if Dan…
Brian Lukavich: Did I get the last one in time?
CINC Marketing: You did get, the math question right. We didn't get orange.
James Terry: Red and… Red and yellow is orange.
Brian Lukavich: Oh, so it was clearly wrong.
CINC Marketing: Right, correct.
Brian Lukavich: I didn't hear that part. Yeah, that also impacts the answer.
CINC Marketing: Alright, so here we go. Thank you, Brian. I'm gonna mute you, and I'm gonna bring Dan back in.
James Terry: And we'll see how Dan does.
CINC Marketing: Oh, I don't know how to bring him back in.
CINC Marketing: Oh, wait, there he is, he's grayed out, it's so sad.
CINC Marketing: He's coming.
CINC Marketing: Oh!
James Terry: Asty, don't you?
CINC Marketing: Oh!
CINC Marketing: Alright, Dan.
Daniel Lott: Alright, here we go. Danny, ready? I am ready.
CINC Marketing: Alright, so Dan…
James Terry: Again, the timer will start at the end of the first question. The category is chicks. If you don't know the answer, you can say pass, and we'll move on.
James Terry: Are you ready?
Daniel Lott: I'm ready.
CINC Marketing: You better be careful, you better be ready. Timer starts after James finishes the first question.
James Terry: Here we go. Dan.
James Terry: Which album from The Chicks, formerly known as the Dixie Chicks, featured the hit song, Wide Open Spaces?
Daniel Lott: Wide open spaces.
James Terry: Correct.
James Terry: This is the tooth name for… this is the name of the tooth chicks use to break out of their eggshell.
Daniel Lott: Pass.
James Terry: This Disney Pixar movie franchise features a race car rival named Chick Hicks.
Daniel Lott: Cars.
James Terry: Correct. Real estate question. This South Carolina city includes a neighborhood called Chick Springs, which is known for its historic mineral springs.
Daniel Lott: Is it Charleston?
James Terry: Incorrect. General questions. According to Sync's Lead Value Index, this city in Hawaii is the most profitable city for real estate lead generation.
Daniel Lott: Honolulu.
James Terry: Correct. Math. Add 459 to 901 to get this number.
Daniel Lott: Could you add… I give those again?
James Terry: 459 to 901.
Daniel Lott: Or 50?
CINC Marketing: I'm… Oh. Oh my gosh!
Daniel Lott: 15… Is it a tie?
CINC Marketing: Oh my gosh!
CINC Marketing: In the very first… win Dan's money. We have to go to a tiebreaker.
James Terry: Okay.
Daniel Lott: Do we just be the first person to answer it?
CINC Marketing: No, no, I'm gonna send you out again.
CINC Marketing: So Dan got the… The one was the…
Daniel Lott: What was… what I missed?
James Terry: 1860.
CINC Marketing: So let's go over the… let's go over the answers quick.
Daniel Lott: Hard.
CINC Marketing: Yeah, it's supposed to be hard.
CINC Marketing: And the album is called Wideoop.
James Terry: The album is called Wide Open Spaces, same as the hit song.
James Terry: The tooth that chicks use to break out is called the egg tooth.
James Terry: You both got the, cars correct.
James Terry: The neighborhood, Chick Springs, is in the city of Greenville, South Carolina.
CINC Marketing: I love that.
James Terry: I know.
CINC Marketing: I know!
Daniel Lott: Ugh.
James Terry: Add 459 to 901 to get 1360. Good math on Brian, he was quick on that one. And mixing red and yellow to create the color orange.
Daniel Lott: Oh, I should have passed on the other.
CINC Marketing: You should have passed.
James Terry: Yeah, you gotta be… yeah.
CINC Marketing: So now we're tied, so now we're gonna go to our special tiebreaker question. James, do you want to explain it?
James Terry: this.
CINC Marketing: Oh. Alright, we lost James. I bet he… It was too bad for him. I bet his power died because he has the mic plugged in.
CINC Marketing: But don't worry.
CINC Marketing: I have the question somewhere.
CINC Marketing: alright.
CINC Marketing: I can't ask you yet, Dan. I'm gonna… I'm gonna send you out again.
CINC Marketing: So here's how this question works.
CINC Marketing: I'm gonna ask you one question.
CINC Marketing: The person who comes closest to the answer.
CINC Marketing: is the winner. You can go over, be under, it doesn't matter.
CINC Marketing: Alright?
Daniel Lott: Can you repeat the… what was that again? I wasn't paying attention.
CINC Marketing: You know what? I'm just gonna give it.
CINC Marketing: Let me just give it to Brian. I'm gonna ask you one tiebreaker question. There is one right answer.
Daniel Lott: Okay.
CINC Marketing: Whoever comes closest, you can go above.
CINC Marketing: Below, doesn't matter. Whoever comes closest, We'll win all the marbles.
Daniel Lott: That's not Price is Right rules.
CINC Marketing: No, you can go over.
Daniel Lott: Okay.
CINC Marketing: God, jeez, we've talked about this!
Daniel Lott: Oh, I don't know, I wasn't paying attention.
CINC Marketing: I know. Alright, so I'm gonna send you away.
CINC Marketing: And I'm gonna ask Brian the question.
CINC Marketing: And then I'm gonna bring you back.
Daniel Lott: I'm still here.
CINC Marketing: I know, I gotta figure… I can't ever find the hold button. I got it now, though. Go away.
CINC Marketing: Alright, Brian, can you hear me?
Brian Lukavich: I can hear you.
CINC Marketing: Alright, Brian.
Brian Lukavich: Let's do this!
CINC Marketing: This is your, and I hope you win.
Brian Lukavich: It's my ad spend, let's go.
CINC Marketing: This is your, overtime question for the category, Chicks.
CINC Marketing: The chicks…
CINC Marketing: formerly known as the Dixie Chicks, have released 8 studio albums, 2 live albums, and how many singles?
CINC Marketing: Just a… 14?
CINC Marketing: Alright.
CINC Marketing: Brian said 14, let's bring Dan back.
CINC Marketing: Let's get you… Pinned up. Alright, Dan!
CINC Marketing: This is so exciting, are you ready?
CINC Marketing: You gotta unmute.
CINC Marketing: I'm glad you're computing.
Daniel Lott: When he kick you off, it meets you.
CINC Marketing: Yeah.
CINC Marketing: Alright, are you ready? Your overtime question in chicks. Here we go.
CINC Marketing: The Chicks, formerly known as the Disney Chicks, have released 8 studio albums, 2 live albums, and how many singles?
Daniel Lott: That's not true.
Daniel Lott: You're lying. They've only had 5 studio albums.
CINC Marketing: How many singles have they released?
Daniel Lott: Alright.
Daniel Lott: Let's see if there's 5…
Nicholas Pape: What's the timer on this, Harry?
CINC Marketing: We're gonna put a timer on this, come on.
Daniel Lott: I'm gonna say… 18.
CINC Marketing: 18… Brian said 14. The answer is 27.
Nicholas Pape: Oh!
CINC Marketing: So, Dan!
CINC Marketing: keeps his money… In the inaugural version of Win Dan's Money.
Daniel Lott: Nice try, Brian. Maybe next time.
Brian Lukavich: Good fun!
CINC Marketing: Thank you so much for playing, Brian. Thanks everybody for joining us.
CINC Marketing: And yeah, we'll be doing this, at the end of every office hour, so be sure to submit your questions and…
CINC Marketing: Stay on, stay on, till the end.
CINC Marketing: But, in the meantime, as we leave.
Audio shared by CINC Marketing: Gotta play it stupid here, you got me one.
CINC Marketing: Alright, thank you everybody for joining us.
CINC Marketing: follow the podcast.
CINC Marketing: connect.
CINC Marketing: CNN, a lot of fun, and we will see you, next…
CINC Marketing: Next month, on the, second Wednesday. Anybody else have anything to say?
Daniel Lott: No, I gotta recover from that. I'm taking the rest of the day off. That was… that was intense.
CINC Marketing: You take the day, Dan. You take the day. We gotta get some music. The music would really amp it up.
Daniel Lott: Yeah, yeah.
CINC Marketing: Alright.
CINC Marketing: Alright, well, thanks, everybody. We love ya!
CINC Marketing: Have a great day.