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We share our thoughts and ideas on how to grow a business.
First off, we talk about how top of
funnel content is dead in AI search.
The second thing is that with AI people
search specifically and not broadly,
and then how you communicate your value
props will dictate how you commend it.
Think of chat GPT as your sales person or
like the first touch point because of what
we were saying earlier, that people give
all this context and background like, I
have this problem and blah, blah, blah.
Before.
Or in the running conversation
where they ask for something or
chat, GPT naturally recommends
solutions, products, brands, services.
It needs to know that you
solve those pain points.
I.
Okay.
Welcome to the Grow and
Convert Marketing Show.
Today we're going to talk, uh, once
again it feels like about AI search.
Specifically everyone is talking about
how to get mentioned by LLMs, and we
have obviously published an episode
with Caitlin who did the study on our
end about, um, Google, SEO correlating
with how often Chachi BT mentions you.
You can go back and look at
that or the associated article.
Um, we can link to it, but TLDR there
is, we noticed that the higher our
clients rank, uh, on Google, the more
LLMs are mentioning them, like ChatGPT.
And it was like a 60 to 80% correlation
between ChatGPT and perplexity,
depending on how higher ranking.
So we're like, okay, SEO seems to
matter, but the larger question is just.
You know, what do we do there?
Because that's fine.
So SEO kind of seems to matter, but
that was a very specific study where
we just typed in the exact keyword that
we were ranking on Google and chatt.
But people are asking,
but hold on in chat.
GPT people don't type in just one keyword.
If you're ranking in Google for best
accounting software, very few people
show up to chat GPT and just type in best
accounting software and then hit enter.
What do they do?
They have a conversation.
And Benji wrote this article that,
um, is recently published on our blog,
and Benji, maybe you can walk through
for people kind of the insight you
had in thinking about this side of
the question of, well, wait a minute.
The way people quote unquote search,
and it's not even search, you're
like having a conversation or,
or we call it prompting, right?
The way people search
or prompt is different.
And then you and I talked it through
and we realized, wait, that has some
significant consequences in how chat
GPT and the others are going to mention
or recommend a brand or product.
When are they never gonna mention
or recommend a banner product?
And kind of the consequences that
are, you know, a decently big thing
for marketers producing content.
So maybe you can.
Talk about it from your perspective of
like, what were you thinking and we can
walk through that argument for folks.
Yeah.
So first of all, I just wanted
to share the article so people
know what we're talking about.
So this is the one that I wrote recently.
I'll kind of just scroll
through it really quickly.
First off, we talk about how top of
funnel content is dead in AI search.
We'll go into detail on that in
a second and talk about that.
The second thing is that.
With ai, people search specifically
and not broadly, and then how you
communicate your, your value props
will dictate how you're recommended.
So those are the kind of the three.
Main things I want to cover.
Do you want me to start off with the,
the top of funnel argument or do you
think we should start off somewhere else?
Yeah.
Or I'm just kind of curious where I, I
remember you kind of brought it up to me
in like a phone conversation that we were
having, but I'm curious if you remember,
do you remember how you, where this
came up or how you thought about this?
Yeah, I mean, I was flying back from
New York and I was on the plane.
I just, I don't know, I'd just
been thinking a lot about AI
and what the differences are.
What the differences are between
that and Google and, and I think the
first thing that I realized was that
specific versus broad argument, and
I was just thinking how people search
in Google is really around keywords.
But as I started to use chat GPT
and some of these platforms a lot
more, I realized that I was giving
a lot more detail about myself and
what I was trying to accomplish.
And.
Yeah, that, that's kind of where
the initial thesis for this blog
post came from is just when I was
searching in chat GPT, the question
actually might start with a keyword.
It could, it could start with best content
marketing agencies or best tool for this.
And then when you get your
response, what was different is
you, you would follow it up with.
Like a more refined question or
just giving it more detail and
then asking a follow up question.
Um, so yeah, that, that's essentially
where it came from was, was just
kind of realizing how I was searching
in these platforms was changing.
And then also when I was looking at
the responses that AI would give,
how I, I was, I was intrigued by how
different companies were messaged
and positioned different ways.
By the ai.
Um, so for example, when when I was
looking at best content marketing agencies
and best SaaS content marketing agencies
and best SaaS marketing agencies, and
just running these searches to try to
see if grow and convert was showing
up, I was not only trying to see if
we ranked, but I was trying to see how
AI interpreted what we did and what
the value props of our company was.
And what was interesting was.
I felt like the way that we were messaged
and positioned was more in line with how
we would want to communicate things over
a sales call than some of our competition.
Like I, I looked at some of the
results for our competition.
I'm like, man, that would really
suck if that's what AI thought of
us, or if that's how AI communicated
our value props, uh, to our clients.
Can can, can you give an example?
So let me, let me replay what
you're saying to make sure that
I and the listeners understand.
Sure.
So you said.
First, you started off saying you were
noticing in your own behavior that you
gave it a lot more detail, that you
might start a conversation with chat.
Bt looking for a particular
product, I've done that too.
Like some household kitchen item or like
some home improvement tool or something.
Like what?
What's the best, oh, a drill.
I had an issue drilling screws in.
And then, but then you said, but
even if you didn't give it context
before, you'd have a conversation,
it would come back and give you some
recommendations, then you'd give more.
I. Context.
Why is that noteworthy?
Or, or, or how is that
different from Google?
From searching for something on Google?
Okay.
In, in Google, someone would search for a
keyword and then like, let's say even the
best content marketing agencies example.
So the intent is to try to
find a list of the best content
marketing agencies, but maybe.
You're a startup, maybe you're an
enterprise company, maybe you have a team
already, and so in in the Google world,
you would have to go through each of
the different links and click into them,
read through the blog post to try to find
specific details that stood out to you.
Because, because in Google you're not
likely giving Google all that context.
Exactly.
Right.
That's the key thing, is
that most of us in Google.
Search Short phrases.
At most, you could say Enterprise Content
Marketing Agency, B2B Content, content
Marketing Agency for startups, for SaaS.
Um, I don't know, some context like
that, but it's not more than that.
Versus in chat GPT or Yeah,
versus in chat GPT people were.
Like what happened is as we started
getting leads from chat, GPT, we would
ask the prospects for the prompt or
what they were actually searching
for, and you realized how much more
detail they gave about themselves.
So they, they would say stuff
like this, I'm a founder.
I've either tried this before, or
I've never done this channel before.
Um, I'm, I'm really interested
in lead acquisition from content.
What are the agencies that you would
recommend that are specialized?
Just in that?
So in lead acquisition.
As opposed to what?
As opposed to like thought leadership
content as opposed to like content
production and then, yeah, so they
were giving it all that context.
A I would give you then a recommendation
back and say these are the agencies
that are specialized in, uh.
In lead generation and, and they
also have these case studies that you
should look into that realization.
It would say that it would, it
would recommend case studies.
Yeah.
Like if, if you look at us and the way
that it describes us, it says we have a
ton of case studies on our site mm-hmm.
Around lead generation.
Interesting.
I hadn't noticed that.
And then, and then, and then
So is that what you mean?
You, you, you, you're glad that we weren't
positioned the way some of the other
content agencies it was recommending
were positioned that you were happy that
it positioned grow and convert as like.
The content agency to go
to for lead generation?
Yeah.
It, it, it, it would say things like, if
you're focused on generating trial signups
or demos from content, grow and convert
might be the, the best agency for you.
That kind of goes to that last
point in the post about how you
communicate your value props on
your site and in your content.
Is going to dictate how AI recommends you.
So for example, hold on,
we're gonna get there.
We're gonna get there.
But I want to keep digging into,
so sort of this at the beginning.
So it, it, it, it positioned us
that way around lead generation.
And then you made this comment of,
I'm glad we weren't, I. It wasn't
positioning us the way it was
positioning some of our competitors.
What, what were some examples there?
Like what are some other ways that it,
that it was listing content agencies?
Yeah, so some of our competitor agencies
were, I actually think they're very
similar to what we do or provide a similar
type service offering and would probably
claim similar value props on sales calls.
But the way that AI recommended
'em, it was like, this is the best
content marketing agency if you
wanted to produce top of funnel
content or something like that.
Mm. Where, and you're glad that it
wasn't saying hire, growing and convert
if you want top of funnel content.
Yeah.
Or, or it would just say
like, that's good at writing.
Thought leadership content
or stuff like that.
And I'm like, if you're a brand that's
truly trying to find value from content
marketing and you saw that, that was how
chat GPT recommended these companies,
I think you would be much less likely
to reach out to those companies because
it's not really aligned with what
you're looking for and it's not really
aligned with what your goals are.
Yeah, maybe.
Maybe some people want
thought leadership content.
Maybe some people care about, uh, top of
funnel stuff, but I just felt like the
way that AI was positioning us was really
in line with how we communicate with our
own prospects and message externally.
I. And so I just thought it was really
interesting how the AI knew exactly
how, how to communicate our, our value.
So we're gonna get into how it
knows that and, and kind of the
consequences for marketers and content.
But I want to tell one kind of anecdotal
story to, to make this come to life.
Benji quickly said something
like we were asking our leads.
This.
So I'll tell you two stories, anonymizing
who they are, um, for privacy.
So specifically.
So first of all, you should be
asking this kind of question.
This on, we only got this
insight because we do a couple
things in our work with us form.
We have a field at the bottom.
How did you hear about us?
And so we noticed that, I don't
know, anecdotally it feels like 80%.
I'm sure the number is
smaller if I actually counted.
Of the last few months leads say
ChatGPT, maybe it's 60%, I don't know.
Don't, don't hold me to that number,
but it's like in the last few months
it's been like one after another.
It just says how you heard about us.
ChatGPT.
ChatGPT.
And so, and then when we get on the
call for the ones that are a fit after
an email exchange and we get on a call
with them, we, um, will talk about it.
And so for Chachi vt,
we'll straight up say.
Hey, do you for our own education, like
do you, do you know what you searched for?
And some of them, two of them, like
one of 'em just straight up read
through or I think screen shared
the conversation with us and it was
a co-founder of some other agency.
I. I forget exactly what they did.
Like a design or something, something
Mark, mark marketing also maybe
general purpose marketing agency.
And he went through this whole thing
where he, he didn't, that one didn't
even, he didn't even start saying,
I'm looking for a content agency.
He started a chat GPT thread saying,
help me work through the steps I need
to do to get myself out of the business.
'cause he wanted to like do other
things and he had some other
co-founders and so it was walking
through this whole thing with him.
Chachi BT was.
About how, okay, what are
your responsibilities?
What are you doing?
Okay, we need to find ways to delegate
that now and have them running.
And in the course of that conversation,
it came up that one of the things he
was doing was marketing content, SEO.
And so it was like recommending vendors
and then it recommended us the second one.
Was a lady that had a particular like
financial based firm does, and she
had been doing outbound and wanted
to transition to inbound marketing
and gave it that kind of context.
She straight up, at least the
chat that she sent us is straight
up asked like, I'm looking for
these SEO agencies or whatever.
But I noticed in her prompt
that she said like, that can
generate tons of leads for us.
But then I noticed in the
answer, it gave an answer saying
exactly what type of business.
She had.
So the prompt she gave us didn't
say, I have this business,
but the answer knew it.
So meaning she must have given us a
part of the conversation, but somewhere
either earlier in the conversation
or in the project or however her chat
BT is set up, it already knew exactly
what her business was meaning, and then
that must mean it must have known all
kinds of other things she's chatted
with it about in terms of the business.
Yeah, and I think I read that
Open Eye says I chat now.
We'll do have some level, not
full, but some level of cross
memory between your conversations.
And I've noticed that in my own usage.
Yeah.
I asked it for some, some like
meal planning tips and it mentioned
some very specific Nepalese dishes
and I was like, how in the world,
like this is a brand new chat.
I was like, how does it even know this?
And I was like, how do you know that?
And it was like, oh, I, you
know, you've chatted about it.
And I was like, not in this
conversation that we were
talking about chat, GBT works.
So.
That's, those are two anecdotes to
really illustrate for you what we
are talking about or what Benji was
saying is that level of context is
just eons deeper than the, like max
five word phrase you enter into Google.
Yeah.
And, and really quickly, I just, I
kind of wanna bring this up just to
elaborate the point that I was saying.
So if, if I were to type in
what are the best SaaS content
marketing agencies, it does give me.
This list and, and this is what I was
talking about, just in terms of how
you're communicated really matters.
So if you're searching for SaaS
mar marketing agencies known for
driving growth leads and conversions,
look, I just typed this, but it
knows this is important to me.
So again, there, there's a
level of personalization that
chat GPT brings to the search
because it knows that these are.
Things that I care about because of
previous searches, like what you said?
Yeah.
So lemme read this out for people
who are listening on the podcast.
So Benji's showing his Chachi BT screen
and all he typed in this particular
prompt is what are the best SaaS agencies?
And it gives a list, but at the beginning,
before the list, it says, here are some of
the best SaaS content marketing agencies.
Marketing agencies for driving
growth leads and conversions
specifically for software companies.
So just like growth lead and conversions.
He didn't type that into his
question, but it's saying that, so
it it, it has some of that history.
And then the first one it
lists is grow and convert.
Um, and then strengths, it puts
pain point SEO content that drives
signups, conversion focused.
So now we can transition into that part,
which is okay if we accept this premise,
which I think everyone buy into, that
there's just an insane amount of context
and richness and detail and, and pain
points that users type in the chat,
GBT or that chat GPT knows about users.
How do you then get it to recommend your
product, brand, service company, whatever.
In those natural conversations that users
have with it, and we can start here with
this screen you're showing of Grow and
Convert and it says Pain point SEO content
that drives signups conversion focused.
The obvious thing to say there
is where did it get that from?
It got that from our website because
we've been writing about this for like
eight years or whatever of pain point SEO
that we drive signups and conversions.
Yeah.
And so then when someone asks for a
content agency and says in however
they say it, and you, you, you can't
predict for chat PT exactly how they're
gonna say it, because it's not like
this two word Google keyword that
like a HF shows the search volume for.
It's gonna be like a natural conversation
and it could come up in a variety
of different natural language ways.
It's not keyword based, right?
Like, understands semantically
what the language is saying.
So you can't predict it,
but somehow some way.
If chat GBT thinks, okay, this person
wants a content agency and really
needs like signups and conversions from
that content, it then has to go to its
knowledge, which is either some mix of
training data versus Googling or in this
case binging and, and be like, oh, okay.
Grow and convert seems
to specialize in that.
So the obvious thing is like level one.
If we want to show up for those types
of searches or conversations with at BT,
we need to have published content on the
internet somewhere in some shape or form.
That associates the brand, grow
and convert with content that is
sign up and conversion focused.
Yeah, I think said in another way.
I think maybe in the past you could
get away with not having very clarified
positioning and messaging, and now I
think you really need to think through
how you want to communicate your business.
Before you start publishing stuff
on your website and in various
pieces of content, because why
could you get away with that before?
Because you could bring people into
your website and have different pages
that said different things for different
audiences, and you could maybe have
disparate messaging and, and, and having
worked in many B2B companies before,
it's very common where the sales team
might communicate things one way.
The marketing team might
communicate things another way.
The product team might communicate things
another way because they have a view of
their customer base slightly differently.
And so while they would generally
say the same kinds of things, they,
they might say it in different ways.
And now that chat, GP, if
someone searches in here.
Think of chat GPT as your sales person,
or, or, or like the first touch point.
And so you, you can kind of see
here if, if I was a, a, a potential
client, just looking through these,
the, there's definitely some things
in here that would probably turn me
off or, or maybe make it so that I
wouldn't reach out to these companies.
So if you were, uh, someone
looking for growth or leads or
conversions and you were to scroll
through this list and we were just.
Looking at the strengths here, like, okay,
so if you weren't an early stage company,
you, you'd probably dismiss this one.
Yeah.
That one says full service SaaS
marketing for early stage companies.
Another one down there says HubSpot plus
process optimization for SaaS agencies.
Exactly.
So if you, if you didn't, if that
particular agency specifically wants
those clients, that's great for them.
Yeah.
But that's only one.
Yeah.
If it's one subset of customers
that they serve, then.
Anyone who's not using HubSpot or
doesn't really care about HubSpot's
immediately gonna dismiss this agency.
Then same thing here, like, okay,
content plus link building, but it
doesn't really say anything about
driving growth or conversions.
Same thing here.
Okay?
They, they have a strong link
building engine for B2B SaaS, like
most people won't care about that
and all that to say that now, I just
think it's so important to have.
Crystal clear messaging, not only
on your homepage, but through
all, all the same content.
So you had said like, why is
it bringing this stuff in?
Because we repeat the same messaging
in our homepage and in all of the
content and all of our outward
facing messaging that we produce.
And so that's why it's
bringing these things in.
And so I, I think going forward, what's
gonna be very important for companies
is to have that crystal clear messaging
and make sure it's communicated.
Every single place on your site because
if it's not, and if it's kind of confusing
or you have like multiple different
talking points, you're gonna have stuff be
brought into the way that AI communicates
the value of your business that you
may not want and it could potentially
turn good customers away from you.
So I'm gonna level up and then
I'm gonna push back on that
and we can have a discussion.
So the other kind of takeaway from
this is because of what we were
saying earlier that people give.
All this context and background, like I
have this problem and blah, blah, blah.
Before or in the running conversation
where they ask for something or
chat, GPT naturally recommends
solutions, products, brands, services.
It needs to know that you
solve those pain points.
So the other big takeaway
here is specificity.
Like Benji's saying, have
your positioning clear.
But what does that mean?
It means like you need to
have published content.
And, and we're not probably gonna get
into this so much like we're talking
about content published on our own site.
It could also include content published
on other places or like social
campaigns, Reddit, blah, blah, blah,
wherever it ingests information from.
But you need to have the published
content talk about your solution in the
context of really specific pain points.
Otherwise, in this chat GT world where
someone's not just typing in content
marketing agency enter and you're just
using link building to be the first
spot on Google, and it doesn't matter.
Whether you just positioned yourself
as a general purpose content agency
or someone for early stage SaaS or
someone for lead generation like us,
or HubSpot, like that other agency that
doesn't matter in that Google world.
Now all of a sudden it is gonna
matter because no one does that.
Now it's a really specific conversation
that's super specific for Benji, and it's
maybe slightly different for me because
we're different people or whatever.
And so like you need to know and have
published content that talks about how you
solve really specific problems otherwise.
When somebody's having that conversation
with chat GBT about their specific
problems, you're not gonna have it.
It's not gonna mention you
if you haven't done that.
Yeah.
Correct.
So then my pushback would be maybe
something like what you said you've
seen at other B2B companies could
work in the sense that like you
could have one landing page for how
your, you know, blah, blah, blah.
SaaS company solves this IT
problem, but then it also has.
This solution for the marketing
team and the product team
and the blah blah, blah team.
Like, you know how all these
SaaS companies have that.
And then, and then maybe that's a
way of being like, okay, if somebody
has a conversation from product
about this problem, you know it,
which at GBT we can get brought up.
And then if someone from it
brings it up in a different way,
we can still get brought up.
Right.
That would be a viable strategy for sure.
Yeah.
No, I agree.
And I actually do think that's how SEO
is gonna change going forward is that.
You're gonna need to produce
a lot more specific content.
So in, in the past, you could have
gotten away with is creating one post
on best content marketing agencies and
just kind of cover that at a high level.
But maybe now it makes sense to create
a best content marketing agencies for
startups or like the, the different
segments or to talk about how you
do it for different verticals.
So, yeah, most of our clients are SaaS,
but we also have healthcare clients that
we've done and, and like other industries.
And so creating content around those,
and then not only creating content, but
really going into depth about who the
customers were, the situation that they
were in, how you specifically helped them.
If you're not.
Publishing those details online, you're
less likely going to be able to show up
when people search for those specific
details around their own business.
Because essentially what AI is looking
for is AI is looking for like a match
of a company who's done something
similar so that they can say, oh,
here's a, here's an agency or a
business that has done a very similar
service for a client like, like you.
That's why they're, they're
gonna be great for you.
And so I think what's really
changed is companies used to talk
very broadly about what they did
and talk at a very high level.
And, and even the approach that
they would take to producing
content, um, led to that.
So, for example, if they hired
freelancers and they wrote about topics
at a very high level that didn't really
understand the nuances of their business.
Then it's not really gonna
communicate things well in, in ai.
And now what I'm saying is it's,
it's becoming even more important
to write very specific content that
goes through the company that you
worked with, what the situation that
they were in, what you specifically
did to help 'em and like results.
And all that information is going to
be learned by AI as, and it can be
communicated back to people that are
searching around topics of interest.
Um, I think you had a really interesting
phrase in the, in the article that I
like to have said that AI becomes your
salesman or something like this, like your
salesperson, like that, that's the first
touch point because it's a conversation.
And it's not just like a marketing
entry point where the first sales
touch point is your website.
Now people are doing that on CHATT instead
or equivalent and, and so you need to feed
it stuff so it can position you properly.
Now the other thing I'll say
is like consequences for SaaS
companies, for example, and
product based companies, it's also.
You need to be publishing detailed
stuff about your features.
You can't just keep that hidden
in some product demo recording or
whatever, or talk about it generally.
And that's why our approach to content
for our clients isn't changing that
much yet because we already have been
doing this because we've been writing
bottom of funnel content, which
we've defined historically as bottom
of funnel for Google, but as a res.
But if you look in our content, and
I think we might have videos for
this, we definitely talk about it.
In articles on our site and in our
course in the actual pieces, if we
rank someone for something like best
accounting software or whatever, we
have like pages of detailed on features,
pain points, benefits, use cases,
screenshots, so that when Chachi BT
is indexing this, and as per our other
study, it's definitely Googling things.
And ingesting that when it indexes
that, um, and or ingests it, it
kind of has that rich context.
So then if somebody is looking for,
uh, accounting software for this
really specific thing, like, Hey, I
run this blah, blah, blah company and
we have this expense receipt issue,
and that's really important to me.
If you have that feature and you
haven't talked about it ever,
it's not gonna recommend you.
But if you have multiple pieces
of content where you've gone into
your expense receipt, indexing,
blah, blah, blah, feature of your
accounting software, you have a shot.
So agreed.
So that's that.
Now on your freelancer comment,
another thing I wanted to ask you
about is the first section in the post
you just talked about, freelancers
writing surface level beginner content.
Something we've talked about for
years is how a lot of that is top
of funnel, beginner level content,
how to do X, how accounting works.
And you wrote in this post top of
funnel content is basically gonna
be dead with attribute y. Yeah, I
mean, lemme just pull up an example
so we can go through this together.
But essentially now when you ask
it a question, you can see how
it doesn't really mention any.
So the question you asked or you're
projecting is, what is content marketing?
Yeah.
What is content marketing?
So now if you ask high level questions,
this used to be a key thing in SEO, is
people used to create these, what is posts
and definitions and things like that,
like going after the larger category.
Uh, and then to get people to click
into their site as a way to drive
traffic, there's no reason for chat
GPT to send traffic to your website
or even mention your company when
you're just asking a basic question.
Why?
Because the definitions or these
answers are not too different.
So there's no reason for them to say,
this is this company's definition.
No, it's just gonna say the definition.
Um, and so scroll all
the way to the bottom.
Does it cite sources in this answer?
No, no, no, no.
Source is cited.
Yeah.
And so I truly believe top
of funnel content is pretty
much dead in in AI tools.
Like, yes, Google still has a large
market share, but as searches shift to
ai, it makes no sense to really write
content around this, these topics,
because there's just no way that it's
gonna mention your brand or you're
gonna get any benefit from this.
And so I believe.
That our strategy of pain point SEO
becomes even more pronounced in the
age of ai because what we've seen just
from measuring different keywords,
uh, across these platforms is that
brands are only getting mentioned when
the query has something to do with
either like a how to query, so like
a jobs to be done question or it's a
really bottom of the funnel question.
And, and so all of these top of funnel
questions, definitions, things that
people used to create content around,
they're, you're, you're just really not
gonna get benefit from writing about
these kind of things going forward.
And so I, again, I think how
do things change going forward?
I think.
Creating a lot more bottom of funnel
content that's really specific.
So whereas you might have gone on
only after category keywords, before
category keywords with a layer of
specificity and the more specific
you can get in the content you write,
I think that's just gonna help your
brand show up in all of these tools.
Yeah, we define category keywords
as something that's product related
about your product category.
Like I, the example, I was using
that best accounting software versus.
What is content marketing?
We define as a top of funnel query
is equivalent to like how a p and
l works or something like that.
If somebody types in how a p and l
works in the Google world, the content
marketing argument for writing an article
for that, if you are an accounting
software company was, oh, they're
asking about some accounting thing.
We can talk about it.
And that's gonna be someone who
maybe in one day in the future
needs accounting software.
And it's on the topic of accounting,
but that's because in Google wouldn't
answer the question yourself.
Now Google itself is answering that
question in the AI overview or AI mode.
But definitely people who are
searching on chat GPT instead, they
don't want to be linked to a website.
They just want chat g bt to
answer it and it obliges and does.
So last thing we'll mention on all of this
is, um, we have a tool to help monitor
rankings, in particular for keywords
that you think chat GBT and equivalent
perplexity in our case and Google
Gemini, are likely to mention brands in
and to see if your brand is one of the
ones that they're mentioning you in.
So that, and that tool is called
Traqer.ai with a q, T-R-A-Q-E-R.ai.
We'll link it in the show notes in
both YouTube and the podcast platforms,
and it came from scratching our own
edge through this whole conversation
when we showed this to clients like.
Especially Kaitlyn's study saying, Hey,
there's like a 60 to 80% overlap with
when we're ranking on top 10 on Google.
And being mentioned in chatt,
they said, Ooh, for us, can you
show us our data, which keywords?
And we didn't find good tools out
there, especially with agency level
pricing, if you had hundreds of keywords
to track across multiple brands.
So we built this and you can enter in
keywords of any kind, basically like
a prompt, and it will ask, what's your
brand name and what's your website?
You can see and enter best
accounting software and see.
Does chat BT mention us?
Does Perplexity mention us?
Or as Benji was saying in this
episode, you can then say, best
accounting software for small
business or something you care about.
Best accounting software with.
You know that integrates with NetSuite,
that's probably not a thing, but whatever.
Or like in our case, this content
marketing agency for SaaS, the costly
marketing agency for lead gen or for brand
building, or top of funnel or whatever.
And for all of those, see,
does chat GPT mention us?
Does perplexity mention us?
And over time you can track.
Where you're getting mentioned
and not, so you can check that
out@Traqer.ai, and we would love to get
feedback from folks that follow you.
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