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In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery.
They discussed how the On-trade scene has changed by blending occasions and categories in recent years. They dived into why focusing on target occasions is important rather than categories. They discussed the importance of building demand for a brand before attempting to capture it and how On-trade sales have changed in the last few years. They discussed sales, building demand, targeting and filtering on-premise accounts, and the importance of focusing on the essentials, focusing on bottle-by-bottle sales.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Ilias Mastrogiannis
About the Interviewee: Chris Maffeo
All rights reserved: Distillery Nation
Show Notes
Episode Deep-Dive Analysis Available at maffeodrinks.com
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery.
They discussed how the On-trade scene has changed by blending occasions and categories in recent years. They dived into why focusing on target occasions is important rather than categories. They discussed the importance of building demand for a brand before attempting to capture it and how On-trade sales have changed in the last few years. They discussed sales, building demand, targeting and filtering on-premise accounts, and the importance of focusing on the essentials, focusing on bottle-by-bottle sales.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Ilias Mastrogiannis
About the Interviewee: Chris Maffeo
All rights reserved: Distillery Nation
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Creators and Guests
What is MAFFEO DRINKS: Industry Leadership Insights?
The MAFFEO DRINKS Podcast is a leading drinks industry podcast delivering frontline insights for drinks leadership.
For founders, directors, distributor MDs, and hospitality leaders navigating the tension between bottom-up reality and top-down expectations.
20+ years building brands across 30+ markets. Each episode features drinks builders: founders, distributors, commercial directors, sharing how the drinks industry actually works. Not the conference version. Honest conversations.
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