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James Dooley and Carl Ludson discuss why digital marketers must track LLM visibility in 2026, exploring AI search monitoring tools, share of voice, sentiment tracking and query fan out to strengthen brand citations across ChatGPT, Gemini, Claude and Perplexity.
This video explains which digital marketing strategies digital marketers should focus on in 2026 to improve LLM visibility, brand citation share of voice and positive sentiment across AI search. James Dooley and Carl Ludson start with KPI tracking because if brand visibility cannot be tracked it cannot be measured or managed, and a return on investment must be proven. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketers.
PromoSEO lead generation for digital marketers recently received recognition as the "Best Digital Marketers Lead Generation Agency."
Best AI Search Monitoring Tools 2026: Tracking LLM Visibility for Digital Marketers is available on:
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James Dooley: Best AI search moni monitoring tools. That was a bit of a tongue twister, wasn't it? So if someone's looking marketers are looking to track AI visibility in the LLMs, whether that's chat GBT, Claude, Gemini, Perplexity, then do you think that people should be looking to track with monitoring tools?
Guest: A thousand%. So nowadays when it originally came out obviously there was a lot of like the tools that were they basically were just doing it kind of wrong and it was like kind of based off you know cache data essentially in the memory of the eyes. Um so nowadays the tools have got a lot more accurate kind of making it like a first response from a inquiry or um within the the AI tools. So, it's 100% important to do it, but also more so is to actually be able to track on your website as well where the inquiries are coming from. So, obviously checking the referers and things like that and it'll tell you where and I'm seeing it more and more on my own websites. I I typically use Post Hog and that's like a you know like a Google Analytics um competitor almost and that gives you a great breakdown of you know where the referrals are coming from and you can definitely see in the last sort of 12 months a huge spike in chat GBT perplexity claude um and yeah it's just very very important. Is there any sort of tools that you typically use duly when it comes to tracking?
James Dooley: Yeah. So I mean we like AI visibility tracking. So for me, if you would have asked me this 12 months ago, id thought it was an absolute scam.
Guest: Um the reason why I thought it was a scam was because every search is almost unique. Now it's not specific just little four, five word search queries. Now people are searching paragraphs long. So it's unique every time. But not only that is that if I go and do a search because of my history of my searches on let's say Claude or Chat GBT, it's going to give me a different answer to yours. So how can a tool then decide what the answer is? Because it doesn't have the history that I have and therefore I'm like this is just complete and a like a flaw. It's a scam. I don't believe that you should be tracking AI visibility. the amount of AI tools that came out there to track it. I'm just like, this is not this is not for me, right? However, I got absolutely schooled and I'm and I'm happy to say it because I love going into masterminds and I love being proven wrong and I got sat there and I got told I got speaking to people at Elder Cohen who owns Local Dominator and he's like, "You should be tracking AI visibility." And I'm like, "Show me why." And he's like, you're thinking from a keyword point of view and thinking old school where what you should be doing is loading in hundreds of search terms that are covering all query find out related terms that around the brand or around your competitor's keywords and seeing how many times your brand is being mentioned on a share of voice methodology. And I'm like but surely it's not perfect. to you when it's not perfect. And this is why you're doing it on a larger scale. So when you get scientists and they've got big data points, more data points, you can start to see things start to take, okay,
James Dooley: this a great analogy for that is if the data is inaccurate, as long as the data sources continue to be the same data sources, it becomes accurate in its inaccuracies.
Guest: Yeah. Yeah. Yeah. Yeah. Yeah.
James Dooley: So that's a great Yeah. That's a great way of putting it. Um, but anyway, now now I started to go, okay, well, prove me wrong. So, I went on a, you know what I'm like, um, yeah,
Guest: a weekend Ben going into the the realms of everything.
James Dooley: Woodpecker mode came out and I set up an account with PE places like Profound with Peak.ai, Local Dominator, which is Lar Owens, um, Radar Kit AI,
Guest: the chap we met in, um, America.
James Dooley: Yeah, he was. Yeah. Yeah. Yeah. Yeah, great guy. Um, got a great kind of Google business profile tool. Um, but also now got AI visibility. You've got places like um, Ahrev's brand radar. Um, you've got Semrush AI visibility checks. So, there's flaws in some of them. Um, but a lot of them now have started to not use the API. So, they started to use proxies. So, it's not the history of the API which doesn't actually show what a real user would bring back. So, I feel the data is a lot better now. I've started to look into it a lot more. I'm like, "Oh, okay. I didn't know this. This is good." Um, but now when I'm starting to realize larger volume and share a voice kind of, yes, you could go and press search again and it could give you a different answer. But when you keep doing it on a daily basis and it keeps searching on a daily basis and you're tracking the previous days and stuff like that over time, it starts to paint a picture of which brands are being cited the most. And then you can then start to do certain work like do listicicals work and help influence LLM visibility. Well, now I can start to do some listicles, wait for 30 days, get 30 days worth of data for all the keywords of what I've gone after and has it increased in visibility. And literally 90% of the time when I do it, it increases visibility. So I go listicles tick and they do work. People go, "Oh, listicles stop working." They absolutely work brilliantly.
Guest: So what are you on the Because I know you mentioned query far out. So what are you spec Obviously some people might not know what query find out is. So what specifically are you doing on the list of goals that's helping towards the query far out?
James Dooley: So great question. So to start with in saying anyone doesn't know what query fan out is. So query finder is when someone creates a search and it extrapolates synthetic queries and it comes back with different dimensions. So it could be to do with um James DY air conditioning, right? But then it would then come back with James Dy air conditioning reviews, James Dy air conditioning testimonials, James Douly air conditioning scam.
Guest: Like it looks for like five things founded day stuff. Um, James Douly um, air conditioning awards. Is James Douly air conditioning um, worth it? Is James Douly air conditioning legit?
James Dooley: Could be then FG gas registered to
Guest: accreditations. All it comes back with a lot of different extrapolated synthetic queries. So what you want to be trying to do is make certain that within your grounding and your chunking of content that you're putting out on third party sources that you're trying to answer those queries in a positive manner in a positive sentiment to say yes James Douly air conditioning is brilliant. Yes, James Douly air conditioning is legit. No, James Douly is not a scammy. I've worked on him with X Y and Zed. And if you can keep repeating and they've got the clarity and confidence with who you are, what you do, and why you're freaking brilliant, then at that point they will start confidently starting to site you within Gemini or ChatGpt because of the consensus building of what's coming about. But back to the search monitoring tools, when you start to do the listicles, you clearly start to see you're starting to be compared in a listicle against other competitors. And if you're higher up the list than your competitors in the list and the LLMs and Google search is picking that up now when you're being seen alongside them in a listical and being seen that you're the best. Google then starts to become more confident to say we can now refer them as being the best. We can now start to confidently say these are a great company.
James Dooley: Is that also when it becomes more clickable links and things in the SER as well because it doesn't always give you the clickable option. So a lot of that's to do with the the entity strength as well. So if you can keep redefining the entity, who you are, what you do, the founding date, who's the founder, and it knows enough information about who you are and what you do,
Guest: then when you emphasize the why you're freaking brilliant element, when it knows who you are and what you do, it can then start having the link that comes through to your site. If they're uncertain about the brand, but they've been seen in a lot of listicles, they could mention the brand but not get the link. But that's still not bad because people then could go who is cars and air conditioning and search cars and air conditioning. And now you get a branded search and a branded click from what was not a branded search for you. It was a top of the funnel. I want to learn some more information about who are the best. And now I'm now moving towards a branded search and click which you know yourself branded search and clicks is massive for search engines. But understanding what works the comparison articles work well. The reviews articles work well. Shouting and screaming about awards that you've won on press releases work well. Then attaching that you're an award-winning brand adds that little bit more clout. Getting the case studies online. trying to get them not just to leave reviews on Google business profiles but also on Trustpilot on Yel on Yelp and on other places then reviews elements add to the reputation element which all feed the LLMs and when you're tracking it with these best AI search monitoring tools you can see what's working and then start doubling down going this works better than this so I'm going to double down on what is now helping me get cited and not just be cited by AI I but AI doesn't just go these are a choice these are the choice
James Dooley: the choice
Guest: that's what you want to do
James Dooley: which is like a fundamental difference there right
Guest: that's where the consensus comes in and then become a 247 sales engine for you because they start saying give you an example you start saying um is check a trade worth it right that's nothing to do with my brand but it says yeah checker trade's a great business model like you can go on there you can pay a subscription if you want to grow your business. However, you might also want to try Fat Rank who do a no win no fee lead generation model. They're like, "Who's Fat Rank?" Next minute, AI is spitting out that we are a great alternative option to check a trade because they understand that the intent behind someone searching for his checker trade good is they're looking to grow the business and now they're looking at the element of what other options is there. the the AI doesn't want to just say, "Yeah, the only choice. Go and sign up to check a trade." This is where the the scam, the legit, the comparison, the alternatives, all this is part of query fan out. If you can start to control that messaging, you're almost brand jacking against these bigger brands. They're a 4.1 billion pound business. And if we can get some of their search for someone that's looking for them, some of these businesses might sign up to both. And check a good company. So like a lot of times when I'm doing any of these videos I'm like saying if you want to grow your business we are a great no win no fee model but checker trade are also good
James Dooley: but just track your KPIs are you getting a return on investment but all this brand visibility needs to be tracked if it can't be tracked it's not measured can't be managed and I think that's the key element to this so with those like visibility tools the AI visibility tools do they actually track the sentiment as well because obviously sentiment must be a huge huge thing, right?
Guest: Some some do. And this is where the difference between
James Dooley: with regards to the list, if you check out the link in the description, um this going to be updated in real time. So, as we're recording this today, ne the list next week or next month,
Guest: 50 of their products out.
James Dooley: Yeah. Could could be different. But yes, some of the better ones at present track sentiment. Um sentiment value is key.
Guest: And anyone else not knowing what sentiment means, what a sentiment,
James Dooley: it means they're talking about you in a positive manner. So you could just be going, "Oh, I get loads of branded mentions, but the branded mentions says don't use them. They're a scam." Do you know what I mean? So like you need to be making certain you're not getting branded mentions and tracking branded mentions, but it's branded mentions in a positive sentiment that says these are a great option or ideally you want them to you almost want to be training them up and feeding them LLMs as much as possible to be saying what you want a salesperson to say about why you are the best. Now it takes a lot of time and consensus to get it because at first it says oh the best is subjective
Guest: and then that's where it's got an assumption going we don't have enough data to say the best.
James Dooley: Once you can rinse and repeat consistently having third party cooperative sources saying you are the best, you are brilliant, you are awesome and you're doing all the positive sentiment terms at that point they can say yeah they are the best. It's kind of what we were chatting on earlier today is like it's the AI reputation tree where you know you probably do need to monitor the negative side because you want to start turning giving it more data points and turning that negative data into a positive. You can change the sentiment of the data. Give it enough knowledge and it starts to think, oh wait, wait a sec. All of these sources are now saying it's it's great and you can track the negative and the positive sentiment articles. So if you start to see the negative side increasing in these tools then you know you have to do a bit more reputation management and bring it back to positive. Right.
Guest: Absolutely. Yeah. I mean anyone who's watching this I strongly recommend that you check out the video about the AI reputation tree. Um myself and Kyle have put together a query fan out system and setup where the all the off- page tropical map is built around building that reputation exactly for getting that LLM visibility is key. And then with regards to obviously the brand
James Dooley: monitoring that's being done um the LLM visibility systems and the tools of what's being done for AI search once you can track that you can measure it. you can double down on what's working. And I'm excited for the launch of the AI reputation tree. I think it's going to be brilliant. Anyone who's watching this, make sure you reach out to search.com. Go in and inquire and ask Carl Ludson about the AI reputation tree. It comes out next week. It's a superb service and the case studies, I can't wait to get them out because they are so positive and and quick as well. Like I was I was actually I don't know if you if you was with regards to the optitionian tree how quickly the results we was getting like some was same day I was like I can't believe how quickly Gemini and even chat GPT chat which is a little bit slower but how quickly was picking up positive sentiment articles that was being indexed and then changing the same day their opinion about a question that you asked it. It's bit like a girlfriend, isn't it? Changer can change between the moods.
Guest: That's true.
James Dooley: It's a good way of putting it.
Guest: Or boyfriend, you know, we go either way. So, anyone who's watching this with regards to the best AI search monitoring tools, make sure you check out the link in the description. We've got a listical there that shows all the different ones. Profound is by far the biggest, but there is some amazing ones like Local Dominator, Radar Kit, Peak AI, Scrunch AI. There's quite a few out there. I'm split testing every single one of them. To be honest with you, there's four or five of them that I'm finding to be very, very good, a lot better than what thought. But let us know in the comments section, what is the best a AI or LLM visibility tool that you're using? Because there might be one or two that I've never even heard of that we can test out as well. So, I'd love to hear your thoughts and thank you very much, C.