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In this episode of Prospecting on Purpose, host Sara Murray is joined by Brynne Tillman, CEO of Social Sales Link and a LinkedIn Insider, to explore the future of AI-powered social selling on LinkedIn. With over 30 years of sales and sales training experience, Brynne shares cutting-edge LinkedIn best practices for leveraging AI without losing the human touch.
She explains why traditional sales tactics are no longer effective in a digital-first world and how sales professionals can use AI-powered social selling on LinkedIn to build relationships, provide value, and earn the right to a conversation—rather than relying on outdated, pitch-heavy approaches.
Brynne introduces the CRISPI AI Prompt Framework, a step-by-step method to craft high-quality, personalized outreach using AI. She also dives into social proximity mapping, a strategy for identifying and engaging the right decision-makers on LinkedIn. Plus, she explains how to create content that converts, ensuring your posts resonate with buyers, spark curiosity, and drive engagement.
🔑 Key Highlights:✔ How AI-powered social selling on LinkedIn can transform sales outreach in 2025. ✔ The CRISPI AI Prompt Framework for writing effective LinkedIn messages and content. ✔ The importance of social proximity and leveraging warm connections for smarter prospecting. ✔ Why automation hurts LinkedIn engagement and how AI-driven personalization builds trust. ✔ How to create high-converting LinkedIn content that educates, engages, and drives action.
If you're a sales professional, entrepreneur, or business leader looking to master AI-powered social selling on LinkedIn, this episode is packed with actionable insights to help you optimize your LinkedIn strategy and close more deals in 2025.
#AIPoweredSocialSelling #LinkedInBestPractices #SocialSelling #SalesStrategy #AIinSales #ContentThatConverts #LinkedInNetworking #SalesProspecting #ProspectingOnPurpose
💡 Connect with Brynne: 🌐 Explore AI-powered social selling on LinkedIn at Social Sales Link🔗 Connect on LinkedIn: Brynne Tillman
🚀 Tune in now and take your LinkedIn sales game to the next level!
Connect with Sara
YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/
Prospecting on Purpose is *the* show to discuss all things prospecting, sales, business, and mindset. As businesses evolve and become more complex, there are HUGE opportunities to cross-pollinate different industries, sales channels, and business practices. This is a place where professionals come together to learn from one another as we prospect for new businesses with creativity, authenticity, and intentionality.
Prospecting on Purpose is a mix of Forbes meets Saturday Night Live with your host, Sara Murray. A heart-centric sales champion who will raise your vibes while increasing your confidence in every part of the sales journey; from marketing and prospecting to asking for the order and creating consistent repeat business.
Join Sara every Monday for a brand new episode as she unpacks contemporary business strategies with world-class thought-leaders and shares her own insights on how to connect with clients, communicate with confidence, and close the deal!
Connect with Sara at:
you know in today's world
we don't wanna be seen as sales
and I hate sales is not a bad word
but to buyers as sales is could be seen as
I'm not looking to buy anything right now right
our job in sales is to build rapport by providing value
and leading people to our solution
if it's the right solution
hello hello
welcome to prospecting on purpose
happy Friday happy last month
last day of January um
this is our first ever live episode of the show
and we're going into Season 3 of the podcast
and one of my goals is to make it more interactive
so I wanna first thank everyone for being here
and then second I want to welcome our guest
because this is a very special episode
I had to bring out a heavy hitter
and I am thrilled to welcome Bryn Tillman to the show
Bryn so happy to have you on
oh my gosh Sarah
I'm so happy to be your first guest
I'm giddy oh my gosh
it's gonna be so great so
for those of you who are on LinkedIn
and don't know Brent you need to know Brent
she is the CEO of Social Sales Link
the Modern Banker and co creator of Ask SSL AI
she is also a LinkedIn Insider
one of 37 globally
so she is the perfect person for our topic today
and then she's also an author
speaker educator
she brings 30 years in sales
and sales training experience to the digital world
she is brilliant
she is a cherish mentor and now friend of mine
and we met on LinkedIn
we are so lucky to have her for this first episode
so Bren welcome welcome
thank you so much
we've already got people chatting away on the live
and LinkedIn so I love that it's already engaging
awesome yeah
feel free and um
Bren I did not ask you this ahead of time
but we're gonna wrap up the episode right at the hour
market people have to drop
but if you have a couple more minutes
let's let's hey hold some time for questions
so please feel free to drop in the chat if we go um
if you wanna ask her specific questions
and dive deeper into some of our topics
we have a very value packed episode today
we're talking about AI and LinkedIn
best strategies for 2025
when it comes to social selling
so Bryn I wanna just start there
explain to us what does social selling mean
well
you could ask 100 LinkedIn and social selling trainers
and get 101 answers
but I really believe social selling is about
building rapport
and leading to relationships
through providing value and resources
earning the right to get the sales call hmm
so when we say social selling
oh yes we wanna sell
but we can't start off our relationships in sales mode
and we want to detach from what
that prospect is worth to us
and attach to what we are worth to that prospect
because when we can bring value
we earn the right to get the call
and I think the biggest challenge
when people are defining social selling is oh
this is a place I can go pitch
because that's what we think of when I'm selling
but I wanna look at social selling as a relationship
building
networking opportunity that leads to opportunities
I love that definition I
I describe it as
Stephen Cubby's emotional bank account
so
you have to just fill the other person's bank account
and what happens
especially on this particular platform on LinkedIn
people try to pull from an empty bank
and so I love the way you phrase
you have to earn the right to even ask for the meeting
or ask for the partnership
right you do it too soon
people feel like they've been duped
they've been scammed they've been you know
will they call a pitch slapped
is that what they call it right
all these I forget who says now your commission breath
commission breath right
all those things right
and and we can
much more quickly get a bad
reputation than build a good one
when we build it back right
and here's the difference
like if you're cold calling on the phone
and you leave a message and they're not interested
and they just delete
but when you can do this on LinkedIn
they see your company they see your profile
they see your face right
and we can really be challenged in building that
ugly sales reputation that use card person
hmm reputation
and you know in today's world
we don't wanna be seen as sales
and I hate sales is not a bad word
but to buyers as sales is could be seen as
I'm not looking to buy anything right now right
our job in sales is to build rapport by providing value
and leading people to our solution
if it's the right solution
so most of our buyers are
not actively looking for our services right now
so just cause they accepted our connection
request on Lincoln
does not make them a prosper through
right and so often
I'll say
treat them as if they were in a networking event
it is a human being not a lead hmm
you start a conversation
you find out what's important to them
you you know
identify and sometimes
what's important to them
has nothing to do with what's important to you however
if you know there's a good chance at one point
they would need your services
but they don't recognize it
that's where education and insights comes in right
we can plant seeds by providing insights and value
so just really quickly
I had a client that's in the
yesterday
that's in the property and casualty insurance
and she 100% said it is a financial decision
it's dollars to dollars
and I pulled back for a moment and I said well
like all
insurance is pretty much the same kind of conversation
so I said well
if you have the right insurance and the right coverage
and you're not over paying for coverage
you don't need or you don't have a gap
that's gonna cost you more money later
because you didn't have the right coverage
so what you're buying is the resource
the subject matter expert
who can ensure that the insurance you have
is the right insurance
and long term is the best decision
even if it's a little more dollars now
it saves them maybe millions of dollars later
because that gap has been filled
so what most people buy is ROI
return on that investment
not the actual investment
right and so that takes some time
and a lot of that is through education and insights
I love that engine yeah
no I'm right there with you
and I think what a good like line in the sand is
you have sales reps who are the pitch slappers
and then you have sales professionals
who are having a business conversation
and I think one big takeaway I had Bren
from from what you said was to think about LinkedIn
like a digital networking event
you wouldn't go up to someone and say
hey Bren
it looks like you struggle to dress yourself
do you want my fashion advice
you know and then when you don't respond oh
looks like this isn't a priority to you
you know you see those messages
and I think that's why I'm
excited to talk to you about this particular blend
because I'm gonna switch gears a little bit
and start dabbling in the AI waters
because it feels like the AI
resources we've seen out there is
obviously to automate our lives
make our lives easier
but when you're thinking from a sales
person perspective
are you just spamming a bunch of people
how do you blend the social selling
and the relationship building
and the human being piece with the technology
I think that's where I struggle yeah
so I love that so first
there is a difference between AI and automation
with LinkedIn I love automation in CRMs
I love automation in marketing
it is wrong in relationship building
so let like let's be really clear
in the same sense of
this is an online networking meeting
you would not send a robot to a networking meeting
to build relationships hmm
and that's what automation is doing on LinkedIn
the other thing is it does break
break LinkedIn's user agreement
eight point two point two
just us whether we like it or not
and and companies will say well
we are a completely legal
legitimate company and they're right
because LinkedIn cannot dictate
what those companies do
but they can dictate what their users agree to
so all that being said in my mind
automation on LinkedIn is a fail okay
No. 2 AI
well I'll say
most folks that I talk to have two challenges with AI
No.1 it's too complex to figure out and I
I just don't have the time to figure it out right
No. 2 it's not in my voice
it sounds very at you know
and I know I read a blog post and like
well in today's ever changing world like yeah
let's delve into blah blah blah
what I had this conversation with Bob Woods today
cause he uses the word delve
like for real in real persons
like I have to stop this I can't use it anymore anyway
which I think is really funny
so so um
where does chat EPT come in
well or AI
so we have asked
SSL dot
AI that we have built to solve a lot of these problems
but really
what it comes down to is using AI to personalize
and personalization is not necessarily at scale
the way we think of scale right
personalization is I've taken the time however
I've got some templates and I've got some things where
you know it's a general message that
simply by adding in someone's profile
you can download a PDF copy and paste
simply by adding their profile
I'm speaking directly to them in words that they use
hmm but it's still in my framework in my voice
and so I think that's the fine line
so I don't wanna look at AI as
um set it and forget it okay
but I wanna look at AI as the tool that helps us
personalize comments messages blog posts based on
our avatars or personas or um
you know what there's a
you know a million words for our client
you know what our client is
but it's it's
teaching AI to understand the voice
that you want expressed
including the prohibition
so so we have a six step framework
I'll go quickly okay
it's called crispy oh cute
okay
can't this is the prompt context
role
inspiration
scope
prohibitions and you okay
so what does that mean context
I would like a
a blog post on um
AI in marketing great
roll you are an award winning marketer
who understands AI better than anyone in the world
or maybe you are Neil Patel
you know or you want
you know whatever voice
whatever role you want the LLM
ours is ask SSL dot AI whatever you want that LLM to do
so that's roll and inspiration
now it's all about your you know
these are all the things the thoughts I have
the ideas that I have
the direction I'd like this to go in
as much as comes to mind that would be in um
your wish list of what this blog post will look like
at the end right
then there's scope I would like this to be 1,000 words
and search engine optimized
hmm
then we have prohibitions
p crisp p prohibitions are amazing
so prohibitions my I have two we taught No. 1
don't ever start a sentence with a prepositional phrase
in today's hmm and do not use the word Dell or Foss
do the words Dell or foster
so you're prohibiting the learning
the learning machine
to use those metrics when it creates the content
correct got it prohibition
so for sub so if you're in financial services
it's never use the word guarantee
right so there are lots of um
ways to use prohibitions
not just with words and phrases um
but I mean
it could you could say never name a competitor
oh yeah
so then there's you
and this is I think what brings it all together
and it's the magic potion
which is ask me all the questions
you need to complete this task
one at a time
oh that's cool
so now it's cause if you don't do that
it's gonna go and you've got your post
you've got your content you've got your message
whatever you're looking for
but when you ask that
it now become it will ask you at the
I cannot predict is it 3 questions or 5 questions
and the next time you run it
it might be different based on your answers right
it's the the LLM brain that says okay
for me to do all these things
for me to meet that inspiration
so the inspiration is really important
not just the blog post on this topic
but you need to say like this is the feel
I want them to feel compelled
I want them to have aha moments
that's all the inspiration
and then in the ask me all the questions
it now knows to ask you questions
that will lead to that
okay that is brilliant
so the prompt is crispy context roll inspiration
scope prohibitions you
and that you is ask me all of the questions
you need to know to complete this right
no more del for me I know
sorry Bob
and actually I want to give a quick shout out to Bob
because last season
we did an episode for 2024 LinkedIn Best practices
and that was the most shared episode of season 2
so kudos to Bob but also
that's why we wanted to continue the conversation
because so much has changed from 2024 to 2025
and obviously a big part of that is AI
so Bryn when it comes to LinkedIn
what are some other things
we can kind of look forward to
in the year in the year ahead
I mean the crispy already a game changer
the ask me interview questions one at a time
boom mic drop
keep going give us some more goodness please
all right
so I'll talk about two really major areas to focus on
one is leveraging your social proximity
and the other is the content that will convert
so your social proximity
you know you talk about proximity
it's all the people around me
my social proximity
are all the people I'm connected to right
and in LinkedIn
whether you have the Freelington or Sales Navigator
depending on which one you have
you can go deeper
you can narrow the scope of your existing connections
based on location industry roll
there's just a ton
and then you get into Sales Navigator
and it could be by funding or
or seek executive change jobs right
like there's so much you can do
but the goal is to map out your social proximity
uh that is aligned with your ICP
your ideal client prospect
so who am I already connected to
that meets the criteria essentially
who have I been ignoring all this time right
who who are who's in my
my list that I haven't talked to in a while
and you know
it's really interesting what you start to find because
you know LinkedIn tells us that there's a 20% turnover
year over year so
that means one out of five
people that we're talking to is gonna be gone
next year
and one out of five people we talked to last year
is gone this year hmm right
so by taking inventory of our existing connections
we're gonna create some aha
moments of art for ourselves
oh look she moved here
oh my gosh he got promoted right
like
and often when I'm working with clients around this
taking inventory
there are dozens of untapped opportunities
in their existing connections
so that's the first thing right
and we can look at your social proximity
really could have almost four quadrants right
so it's gonna be first degree connection decision maker
let's see if I could do this off the top of my head
without any first degree connection
decision maker
the second quadrant is first degree connection
influencer
so someone in the company maybe I sell to the CEO
but my first degree connection is the CFO got it sales
right so
someone in that company
that can get me to the decision maker
it may even be someone who's involved in the process
but not the checkerator right
so they may be
the next quadrant is a second degree
to my decision maker my client knows
so my first degree is 1st degree
connected with my prospect
the so right so it's a second degree connection
but I have a warm connection
who has a warm connection with my prospect right
either a very strong networking partner or client like
and we can start to leverage those relationships to
to grow our pipeline smart
the fourth the fourth quadrant not as strong
but it does convert
which is second degree to an influencer right
so you know
so it's my first degrees inside the company
and then my second degrees
and to that I think is some of the best
um activities sales can do in 2025 and beyond
but like map out there their web of connections
and you know
it's so funny cause if you think about this
like ever like an in person networking event
if I know Bryn and I realize Brin know so and so
hey Brin you let's go over and say hi to him
you know and it's so funny too
because I think that our networks are a lot
bigger than we realize
like I there's a comment in here from someone
I went to high school with
hi Chris I got a
I did a sales kickoff earlier this week with
somebody else I grew up with
so it's been you know
30 years since we were buddies besties
but that person generated revenue for me
because we've been starting to reconnect on LinkedIn
so it's been really cool to realize like yeah
like even I messaged someone the other day
I haven't spoken to in seven years
an instant response so great to hear from you
and to your point Bryn
they moved now
they're the owner of XYZ business
that's in the field that I'm chasing
so it's just so
but you have to carve out the time to do
and I think that's the gap I see
is people don't always
see the value to carve out the time
so I'm so grateful you're walking through this
well you know um
one of the we've got all our little kitschy phrases
right um
I twenty one tenants of social selling
but you know
one that is vital is we need to slow down our outreach
to speed up our outcome hmm right
just cause you go fast
doesn't mean you get the best ROI
I'm gonna come back to the return on your investment
so you could go really really fast in prospecting and
and there's value in that
your call calling a huge list
you touch a lot of people
whatever there for some people
there's real value in going fast
in parallel
we need to go a little slower too or stand alone
it just depends on what you want to accomplish right
and so the slowing it down is a deeper connection
it's still a numbers game
uh huh else is but it's
you know I have really defined
who I wanna have conversations with
I've identified what's meaningful to them
now we're gonna get into the content anyway
so this is perfect right
so so we've identified what's meaningful to them
and recognize what's meaningful to them is probably
almost definitely not what you wanna share with them
so talk about that for a moment right
for a moment right
so you know
we've got to nurture not so LinkedIn is a slower game
but it's uh it's so it's networking right
like you go to a networking meeting it takes you
you know
45 minutes to get dressed and a half hour to get there
and two hours for the meeting and an hour home
like it's an investment of time
but you've met deeper relationships there
than you could have
making cold calls thousand percent
and it's really hard to reject someone
after you've met them
it's hard to just ignoring ghosts someone you met
so so
so networking on LinkedIn is an event
it is not okay
I love it okay
right so
so should I jump into the content
yeah that'd be great alright
so content
we have to identify content that resonates with her
buyers actually should hit five things
now a caviar
not all your content has to do what I'm about to say
but the content that converts does
so you can have contents I went to an event
my favorite content in 2025 is Saturday night
taking a sit well
wasn't quite a selfie
because the salesperson actually took the picture
but our picture
which our friend Janice sent us in a send out card
which is now in my refrigerator
right mine for my wall
so right yeah
so um
where I oh
so post don't all have to be what I'm about to say
they can be lots of other things
they could be events they get lots of things
but if you wanna post that is going to convert
meaning we take a worker who
who consumes that content
and then takes a compelling action
so we know they're there
so we've moved them from lurker to engage her
so the first thing it needs to do is
resonate with the buyer
so why does resonate with the buyer matter
because I'm scrolling
or you sent me something in my inbox and I'm scanning
so I need to immediately go
oh this is for me
and sometimes it's literally calling out their title
and industry hmm
that will get them to go oh
this is this is the niche
this is for me
the second thing you need to do is create
enough curiosity
so like that's a fast reaction resonate
create curiosity cause if I don't create curiosity
I'm not gonna keep reading right
No.3 and this is 3 and 4 go together but No. 3 is
teach them something new that creates an aha moment
so
the insurance person
if they go out there saying and I'm making like I
I
I try not to use a stack cause it would be all made up
but if the insurance person went out there and said
72% of commercial insurance
um
uh coverage policies
not my world now so yeah um
are not appropriately
appropriately aligned with customers
risk talk or risk stuff right
I I
I gotta get better right
yeah yeah right
so so now the I go okay
so now how do I make so 72% making right
but 72% of CEOs in manufacturing
have misaligned commercial insurance
that may put them at huge financial risks
okay so if I'm an executive at manufacturing
or even in that industry to
or trying to sell another industry
I'm stopping the scroll
oh that's a big number now
don't use a stat that I just made up that stat
but that's the point right
go Google you can find stats to back up almost anything
as long as you have research somewhere right
so okay
so now I need to teach them something new
so it could be
and I should not be playing in the insurance world
but I am now right
so so it should be something like
there are five areas in a policy where
manufacturing is typically undercovered because
and three places where they are
overcharged for things they don't need
all right so now go oh
I never looked at that
so what I just did not only taught them in aha moment
like oh
I know what to go do but No. 4 is
it
gets me thinking differently about my current coverage
right or my current insurance broker
that didn't ask me
the same questions that I'm getting asked
in this blog post hmm hmm oh yeah
and then No. 5 is I'm back to that compelling moment
right so I go
you know
I like it I comment maybe I look at their profile
maybe I ask them to connect
but I move them
that content now moves them from reading it
to engaging they come out of the woodwork
cause
I can't start a conversation with someone until I know
who they are okay
make sense so that's
that's really where the
the content that converts is the piece
like you can do content all day
but the five
elements are what's gonna actually move the needle
and start the engagement
which then gives you the opportunity to earn the right
to ask for the meeting
or ask for the business boom
oh I loved it Brandon
could you um
I mean we are just rolling
and I have so many more questions for you
are you good to go for like another fifteen
I am you don't have me
okay fill the bottle
I have a whole hour scheduled
because I thought we would chat afterwards
I know well
let's keep chatting with our audience here um
because I have a couple more things I wanna ask you to
and then um
obviously we'll we'll keep you all up for questions
thank you so much for engaging in the chat
I'm having so much fun
and I see seems like a lot of our listeners are too
um with the content that converts I
you know I think that there's on my LinkedIn feed
I see a lot of people like myself
like entrepreneurs or
or self employed individuals using
creating content to
establish themselves as a thought leader
but also trying to create content that converts
but I think there's an area like
I look back at my corporate sales roll
and I was not using LinkedIn
in the remotely powerful way that you
were laying it out for us
so let's maybe walk through like
one more example of combining these different elements
you're talking about like
using the AI to make sure that we're creating
content and prompts that are relevant for our
audience that we're targeting
obviously leveraging our social um
our social capital or our social
social proximity thank you
oh yeah there's a box of nails gonna get there
and then creating content that converts
can we like wrap that all up in another example
for maybe like a b to B sales person who is
my background was a lot of architects and developers
and they all work with each other
and I wasn't using LinkedIn
and in a way I think I could have to really set
stand out
and really be a face of my own personal brand
but a face of my company
and really establish that leadership
so I'd like to spend some time there
yeah so um
we could talk about like campaigns for example
like we're gonna go when I think of sales
you know if we go at it like a campaign
so um
let's start with a prospect bipolar okay
so I wanna start to identify
what content is a top priority
for manufacturers right
and so I put out a poll and I have um
you know what
what do you see is the biggest risk in 2025 right
and then a B
C and then d is always um
other sharing comments the reason is
people get annoyed if their answer isn't there
or they wanna say all of the above
or so we always give them that option so
um so we do a poll and they answer the poll
and then you go oh
everyone that answered No. 2 is has this need
everyone that answered No. 1 has this need
so now I'm gonna either maybe I could create a little
um white paper
so how do I use AI
I take those answers and I put in a really good prompt
using the crispy formula
and I put in a really good prompt that says
you know I
the context is I want you to
write a report based on poll
answers from this question
the role
you are a research analyst and a Nobel prize author
whatever right best selling New York Times author
so those are your two roles
the inspiration is I wanna convey all of the um
the perspectives from the voters um
my scope is yeah
I wanna make sure there's a page for each answer
whatever
and then my prohibitions are oh did I yeah
um don't use any prepositional phrases
and don't use the word delver foster
then my why is
ask me all the questions you need to complete this
so now I run that and it's gonna say well
what was the question
and then it'll say well what were the answers
and it'll say how many
people answered each of these and then
and then so now I can answer that
and I get a little tiny report
maybe I even say not report
I want a blog post based on this okay
so now what do I do
I've got this blog post and I have 72 people that voted
and nine of them are prospects
so I'm gonna go out to those prospects
and I'm gonna go okay
now I have this blog post that came from my verbiage
and the actual poll
and I'm gonna go out to those nine people and say
thank you so much for voting on the poll
and putting out a blog post
I would love to get a quote from you
hmm clued on why you answered this
and so I reach out to 9
and three of them schedule with me
and I get quotes from them
and now I mention them and
you know I've had a conversation
I'm building rapport
and now I can come back after it's all out
and I share it with their colleagues
I socially surround their colleagues with the report
with their quote so I've been vetted internally
simply because I'm having conversations with the boss
or whatever right
um and now I take that um
the
that that all the information I send it to new people
hey I'm gonna do another poll
I would do another poll send it to new people and say
here
I want to show you what the last poll turned out to be
vote on this poll and I can interview you right
it becomes a whole thing but now how do we convert that
right like okay
so we've all these conversations
how do I convert this
well comes down to this
Sarah thank you so much for your insights
um really
I think it's gonna bring a lot of value to our readers
um I hope you don't mind
but when we were chatting
I heard you say this and I've been thinking about this
and I got some ideas for you
are you open to a second call
okay I love it right
we've earned the right
we've built the rapport and we're asking permission
we're not spamming we're not
I have ideas for you now
we have permission to share our ideas
you know what's so cool about that brand is I think
you know
everyone's out there saying authentic connections
relationships you need to establish relationships
and nobody's giving like the step by step how to do it
especially more efficient
streamlined and with intentionality
so I love that something as simple as a LinkedIn poll
I would feel like I hope everyone on this
on our live feed is gonna
you know put a pull out next week
because the pull
then generates the opportunity to reach back to people
to prospect by interview to use your language and
and get them on the phone to give a quote
you said
something else that I thought was really powerful
now if I interview you know
Jane Smith at XYZ firm
now I might be able to ping Joe Billy and Gary
you know at the same firm
because I can have that little social proof
that I met Jane and she and I are connected
and she is part of the
content that I've built with her expertise
and my right
and so the way I mean I went through this so quickly
but the way I do this is Joe recently interviewed Jane
she had some great insights
let's connect them happy to send you a link to the post
love it okay
that's cool
because I think and but that obviously takes time
you have to think
and so I like that you used the word campaign
I think carving out the time to slow that heat up yeah
I mean the quantity versus quality
the days of like the boiler room ringing the bell
I think that's over in some ways
maybe some industries
but in an in person networking event
like we're talking on a LinkedIn
I love these examples are so helpful
so to
a couple people in chat
were asking for me to just kind of go through the
so the first one is resonate with your buyer
second one is create curiosity
third one is teach them something new
that creates an aha moment
the fourth one is what they just Learned
gets them thinking differently about
the way they're doing it now right
No. 5 is create the compelling moment
get move them from worker to engager
so thank you that was excellent
and then I wanna talk a little bit about
cause you mentioned it a couple times
but you have built your own AI Learned
Learned language machine so a large language
but model but
but the LLM but I know could be a million things
so we built a um
ask SSL dot AI
which actually leverages open AI
but it solves all the problems we had with AI
the biggest one is
I've got different clients with different voices
I sell to manufacturing and I thought the flower shops
I don't know right
like very different messaging
and as your track GPT perplexity
whatever is learning
it gets confused right so
so that's number one No. 2
I have to reteach it things all the time
hmm right
like it's it doesn't have
even though it has instructions
it's it
it doesn't get it and it even in the same chat
it starts over and it's you know
and I'm like I told you that five chats up or whatever
right so that's one problem
the other is we had
cause we're obsessive compulsive about prompt writing
cause we love it so much um
and I may I'm gonna make an executive decision
both Stan and Bob are on here
but look out for our new book Prompt Writing Made Easy
um okay
we're very excited um
but you know that it's
how do you save your prompts and use them over
you've got a great prompt
how do I use it over again
um
because we've got to start over a thank you my friend
um how do you like
how do you save that and use it and perfect it
and you know
so we've got a great prompt
where do you save it how do you grab it
how do you improve it
the other thing is
so I have chats that I do with someone
and then I wanna find it three months later right
so ask SSL allows you to categorize by client
we can name it so I have my Sarah Marie
I have two chats for us right I have
right but I had like
I have
but and if I wanna look
you are you know
you are I think you're under member right
cause you're a member of our
of our community um
so it really allows us to um
organized a organized
have consistency um
I I
it's not an easy button
but it's definitely an easier button right
like it's definitely um
and and you can
you can continue to build on
on it so I see a lot of yeah
oh Bob just put in the name of the book a perfect
and when it's ready
I can link it back to this thread too
so it lives in this in this thread
it will be prompt writing made easy
com but it's not yet okay perfect
well and I think what is so fun about
you know you and your business and your team
you know hi Bob and Stan and gunner
you know you can just see how much has changed
even in the past year
and it's so wild cause we know it's not slowing down
we know it's just ramping up
and so I appreciate that you took all the different
you know areas where it wasn't serving you
and then built a tool around it
so um
ask SSL dot AI I put it up there
we will all put it in the show notes to this will be um
repurposed
and also live on the prospecting on purpose podcast
we can wrap up our formal interview
but then I'd love to you know
people have questions
I saw one question we haven't yet answered
um so
we'll hang on to
answer a couple more questions while we have brand
but I wanna thank everyone for being here
thank you so much for um for
tuning into the first live episode of
prospecting on purpose thank you for having me
oh God like that
we just you know
we're both sales people so it's like we'll be fine
it'll be fun and I have
one question that we didn't get a chance to answer
through the thread was talking about the quadrant
so you were going through your um
your first degree connections
1st degree to an influencer
2nd degree to the prospect
and then 2nd degree to an influencer
do you is
does that quadrant live somewhere online
or have a visual in a presentation
um
we're I'm sure it's not our 12 week
I'm gonna
where do I find it I mean
our 12 session course I'm sure it's in there
um and we probably even have an e book out there okay
so what I would say is um
connect with stand by board myself
um and just say hey
I'm looking for that quadrant
and I'm pretty sure I have a blog post out there
I know I have
yes okay awesome
we'll get it to you but essentially um
it's influence and relationship
right so
the strength of the influence
and the strength of the relationship
so the top right is the strongest
you've got high influence
high relationship
right the bottom would be um
high relationship lower influence
got it so um
and that's that's kind of the way the quadrant works
but I'll get this so okay
and I'll link it in the show notes for this episode too
so this episode will live on
on the prospecting on purpose podcast
I wanna thank everyone so much for tuning in
um
hopefully this is the first of a monthly live episode
I wanna thank Bryn Tillman for being my friend um
you know we met
I don't remember where that goes off to look
but I think I know exactly how I got into your world
funnel yeah
and world and and I am part of the membership group
I love the whole group shout out to
you know everyone in the membership group um
I just get so much value out of you and your knowledge
and the team but also
I think that it really shows the power of
using this network correctly
because I feel so
I'm just gonna like be mushy for a second
like I feel I feel proud of myself
that I've been able to meet
all of these different people
out in the world that I've never met in person
you and I had a flight you know
out of New Jersey so
I was able to spend some time together in person
with you and take it off of the computer
but I just want to kind of to set the tone for 2025
remember that everyone here is here to help each other
people are happy to help on this reciprocity
I love that you talk about the social selling part
cause I do think that sales is something honorable
and if you do it right you're helping solve problems
and so thank you for being an inspiration
and thank you for being on the show
thank you for being my friend
oh my gosh my pleasure
and Brad's asking will you link the resources
yes I will add these comments to um
to the thread on LinkedIn
so it live on my profile Brad
let's make sure you and I connect
and then this show is also on every podcast
streaming platform so
it'll be repurposed as a podcast
episode in a couple weeks
and everything will be in the show notes there too
so thanks so much for tuning in and we will um
keep you posted awesome alright
thanks everyone have a great Friday
happy happy end of month one