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A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
Welcome everyone to the Wedding Pro Academy Podcast. I'm Nicole, your host. I'm an expert in the wedding industry and I've personally built two 6 figure businesses from the ground up. I am obsessed with building businesses that make lots of money but do so in a way that also create luxurious amounts of freedom. So if you're looking to build, grow, or scale a wedding business in a way that doesn't burn you out, and you'd love some guidance from someone who has done just that, this podcast is for you.
Nicole:Each week I'll cover strategies, tips, tricks that will give you your dream wedding business too. So much for tuning in today. Let's dive in. Hello, everyone. It's Nicole, and we are back for episode number 28.
Nicole:Today is going to be a really quick one but I wanted to also give you some I guess something that would change or shift your business in some way to help you book more weddings something that you could apply right away to see some traction and make some money with your wedding business. So today we are going to talk about why you should stop saying let me know if you have any questions and what you should stay what you should instead. What I've been seeing a lot of my clients doing is ending their emails with or you know phone conversations with let me know if you have any questions. This is a common mistake and something that seems natural to say. Here's why it doesn't work.
Nicole:It's because even though it seems like one of the most common things to say at the end of a conversation, especially if you're trying to sell something or book someone, what it actually is doing is inviting the bride and groom to think of questions. It basically is asking them, Hey, come up with some questions for me. They might not even have any, but when you're asking, Do you have any questions? Then of course they're going to start thinking well what can I ask? What kind of stuff should I ask?
Nicole:I should be thinking of questions, right? And it's going to encourage them to kind of discount you or question your services and why they might not be a good fit. It encourages them to question your pricing, your packages, your value. We do not want to do this. So, what works a lot better?
Nicole:What you should say instead of let me know if you have any questions is you can end every email with a call to action like does this sound like the experience you're looking for? Or one that I use all the time is let me know if this sounds like a great fit. And then after that, you wanna follow with a call to action that promotes urgency. Like, we're a smaller boutique company and very hands on. We only take a select amount of weddings a month because we prioritize giving the highest quality experience to all of our couples.
Nicole:So just a heads up June is starting to fill up. So if you'd like to look into locking in a date or you'd like to place the twenty fourth on hold for a week please let me know. Looking forward to hearing back excited for you and Nicole. So that's kind of how I would end my emails and even if I was talking to somebody over the phone in a phone consult I would also do it the same way maybe word it just slightly different. But the main difference between these two little versions of how you would end a conversation with a potential bride and groom is the ending where you're just saying let me know if you have any questions.
Nicole:It's really open ended and it's inviting the bride and groom to question you and to question themselves. It asks them to dig for reasons that you might not be a good fit for them. We definitely do not want to do that when we are trying to book a bride and groom or a wedding. The ending is more of a statement and it's said in more confidence. You know they should book you but they just need to figure out if they're a good fit for you.
Nicole:It leaves the ball in their court so they still have all the control. You're not pushing them to book but you're still encouraging them and not trying to push them to question things. Ending the way is set in confidence and it's just a lot it just works better. I mean, once I kind of figured this out and I started ending all of my conversations this way, it's more of like a confidence in knowing that I am awesome at this. I'm really good at what I do and it would be really beneficial for you to work with me.
Nicole:I know that. You need to decide if you would be a good fit for us based on all of the information that I just gave you. You know, I just told you here's what we offer. It's amazing but I just want to make sure that you feel we are a good fit for you. So what do you think?
Nicole:And by the way, your wedding month is booking quickly because we are in high demand and if you want to secure us, I would act quickly. So those are the kind of things that you are trying to imply to get them to take action and to get the bride and groom not to question anything and to be confident and secure in what you offer because you are the best of the best. You need to be really secure in that And that comes across in how you end any conversation. So, I hope you guys found that helpful. That was super fast, but I wanted to do something that you could implement right away that maybe you might have been missing, something that would actually cause a ripple effect to bring results and book you more weddings.
Nicole:So this is a quick and easy one today and I hope you guys have a happy Friday. I will see you all next week for another episode at Wedding Pro Academy. If you'd like to learn more or get into my wait list for the Wedding Pro Academy business course, then please check out my website weddingproacademy.com. I will talk to you all later. Have a great weekend and happy Friday guys.
Nicole:Bye for now.