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This podcast was born from a belief that meaningful growth doesn’t happen overnight. The things that really matter—in life, business, art, relationships—often take time, patience, and unseen investment. And yet, we live in a culture that constantly pulls us toward immediacy: fast food, AI, and overnight success stories.
But the reality is:
Anything truly worth building usually takes time. Success doesn't arrive in an instant.
We take the time to ask our amazing guests, what are the things that are worth putting in the time and investing in, even if we don’t see results for a long time?
5. Peter - Main
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Speaker: [00:00:00] Welcome to the Bamboo Method, investing in the Unseen. They say good things come to those who wait. But in a convenience driven world, patients can sometimes feel impossible, but the reality is that anything worth building usually takes time. So we're here to ask what are the things worth putting in the time and investing in, even if we don't see results for a long time.
Today's guest is Peter Johnson, an Air Force veteran and entrepreneur who's built his life around service, discipline, and helping to make the world a safer place. Originally from Minnesota, Peter spent his early career in the United States Air Force, then spent five years as a federal air marshal working international travel and counter-terrorism, where a key moment led him to pivot and bring his experience into the private sector.
Now he leads Archway Defense Enhanced Weapon Systems training across three groups, or archways, government, commercial and houses of worship. [00:01:00] He's also building deep Attic, an ar vr platform that helps people train more efficiently in disaster response tactics. In this episode, Peter talks about the compounding effect of showing up and reminds us that the long game is about consistency, capacity, and choosing purpose over comfort.
Speaker: [00:00:00] Thanks for being here, Peter. Thanks for having me. Welcome to the podcast. Appreciate it. On a personal level, yeah. What's been a thing that you have nurtured, that you've done consistently? Knowing that it's gonna take time to see results or see fruit. Yeah, see anything come out of it.
Speaker 2: I think the, the easiest one.
Is fitness. Um, and I'm not saying you can see me, [00:01:00] not anything if you just listening,
Speaker: he's jacked. Guys. I'm not jacked. He's jacked.
Speaker 2: I'm, I'm functionally fit, but I'm not jacked. I know a lot of jacked friends. Um, or I've got a lot of jacked friends. But fitness for me, uh, before we came down, there was one of your other guests.
Uh, we were at a conference a little while ago and I'm a 4:35 AM work. Wake up kind of guy and go to the gym and I'm down there and then one of your recent guests, I look over and she's right there. Go to work. Yes. Like that's, IM, it takes a lot initially it takes a lot of dedication to get up. Now it's just autopilot.
Yeah. Um, but that is, that's an ROI, the return on investment you'll never see immediately. Yeah. But if you do it over years and years and decades, I was lucky enough to grow up with a professional athlete as a father, so. He definitely instilled that. Yeah. That physical work ethic in, yeah.
Speaker: So, um, did that start at a young age then with, with your dad?
What and what sport did he
Speaker 2: So he was all American tennis. Okay. [00:02:00] Um, yeah, I went to Pepperdine and actually if, you know, Pepperdine's in Malibu, uh, court one has his name and Wow. His tennis partner's name Landor. No way. Yeah. Over the court wine. Wow. Um, yeah, so All American and growing up on the tennis court, watching my dad teach people.
And as a stupid little kid I had, I just thought my dad played tennis. Yeah. And then I realized the people he was teaching were going to like USO in Wimbledon. Wow. Legit tennis players. So that was kind of a cool, getting that mindset development. Yeah. Uh, from a professional athlete as a kid, not even appreciating what I was getting Yeah.
At the time. But that was huge. Unequivocally.
Speaker: Yeah. You use the phrase return on investment. Yeah. So that's what we're talking about. Yeah. Over time you get to see a return, you get to see results free. Whatever you want, word you wanna use for it. Obviously we can see that you have some muscles trying. It's all water weight.
Yeah. Doubtful. Um, but what, what is, what are some of the results? What are, what is the, some of the return? 'cause it's not just that [00:03:00] you are fit, but I'm, there's
Speaker 2: more to it, right? Yeah. So for me, I call it my most selfish time of the day where I, I choose to be selfish for me. Yeah. And that's, I know that if I work out in the morning, regardless if I'm doing cardio or hi or weight training, I will make better decisions throughout and.
When I don't do it is when I realize how much I set myself back and I didn't invest in myself in the morning. And it's wild. If anybody hasn't tried this, I'm telling you, just, just try it. I mean, just try to do it today and then tomorrow we'll be today and do it today. It's gonna be wild in short order.
How much calmer you are when stuff you guys are in business, you know? Mm-hmm. The stress is very real. Mm-hmm. Um. Stuff comes up and you're like, where did this come from? What problem? How did this problem even get to this point? Yeah. I know that when I take that time to be selfish in the morning and do [00:04:00] something physical, that I generally make better decisions throughout my day and the stress doesn't.
React as quickly. Mm-hmm. I don't react to the amygdala firing the fight or flight. Yeah. I can generally control that better.
Speaker: Yeah. I've got five young kids. Awesome. So getting time to exercise has been a challenge. Yeah. In the, in the past season of my life. But I know that there was have been seasons where me and my wife were, were regular with it, and the mental clarity elevation.
Mood. It truly Is it on another level? Oh, it absolutely is. I mean, body is like, obviously that's, yeah, great. It's good for your body, it's healthy, you're taking care of yourself, but the mental side of it way better is impeccable.
Speaker 2: Yeah. The, um, I used to, um, I was much lighter at the time. You used to marathons, triathlons, racing, five Ks, 10 Ks halves.
Okay. Yeah. Um, that was about 50 pounds ago. Wow. Yeah, I was very fast. Sure. But I, my up it was disproportionate 'cause tree [00:05:00] trunk, legs and no upper body strength. Sure. So I, for fighting for, uh, air marshals, I had to more balance myself out to functional fitness. Yeah. But the mental clarity you get, I get personally and run.
Do you run or where you runner?
Speaker: Uh, I, I've actually never really been much of a runner. Really? Yeah. Okay. I probably looked like, I mean, I played soccer a lot, so I was really dancing. That's running
Speaker 2: literally. Yeah. Hold on. S How can you look this up? How far do you run in Miles? Verge soccer match miles?
Yeah. So you're a runner.
Speaker: Well, I hate running, but I love playing soccer, so put it, so if you give me something to run to, yeah. I'm all about it. But if it's an objective, I'm not a marathoner or anything like that. No. Yeah, it's
Speaker 3: six to seven miles in a 90 minute match. Yeah. Thank you. Okay. Okay.
Speaker 2: So that, that's what we call a 10 K, by the way.
So if you know someone who ran a 5K and double it, that's a soccer match. Sure. So you're a runner. I'm sorry to break it too. That's okay. I never
Speaker: knew I would've known. Thank you. Who would've
Speaker 3: known?
Speaker: You just need a reason to run.
Speaker 2: Yeah. Yeah. That's okay.
Speaker: Gimme a reason. [00:06:00] Gimme something to run to or away from.
Speaker 2: Yeah. Yeah. Grizzly bears, right? That's easy. But the runner's high. I used to get. When I was doing those long runs was so yeah. Healthy for my mind. Mm-hmm. You could process all of that and let thoughts come and go and that that weird mode that you get into, and there's somebody much smarter than me who can articulate why, but I would encourage anybody if you are listening and you haven't been selfish invested in you.
I literally just do it today. Yeah. Start today because I've personally, it's cleared my mind, as you said. Yeah. More than anything else. Absolutely. Uh,
Speaker: so when did, when did that pattern start? When did you say that was something that you could say you were like nurturing it or investing in that? Uh, probably 14.
Speaker 2: 14. Yeah. So, um, grown up pretty. As you can imagine, tennis Pro doesn't make great money. Sure. I was one of seven kids, so yeah. We didn't have a lot of money growing up, so I couldn't play in Minnesota. I was originally from [00:07:00] Minnesota, couldn't play hockey 'cause we very expensive sport. Uh, we have ice everywhere.
But I was like, okay, so what can I do? Like what sport can I do? And so I started running. I just, it was more of a game for myself. Yeah. Probably 14 or 15 to see how far I could run. Yeah. And then my dad, I'd come back and my dad would be like, where did you go? I'm like, I don't know. I just, he'd like, okay, jump in the car.
And this is before GPSs? Yeah, yeah. Maybe their GPSs. I, I didn't have one. Jumped in the car and he would actually reset the odometer and we'd drive the route and he'd be like, that was 10 miles. I'm like, okay, cool. A little for Gump moment, I'm guessing, but, well, no, that was kind of cool. That's amazing.
Speaker: Yeah. It's cool that your dad. Oh, he loved it. I
Speaker 2: took
Speaker: interest in
Speaker 2: it with you. Yeah. He partnered in it with you. Well, he's an athlete, so anytime he, they were very good about exposing us to a lot of different sports. Yeah. But never pushing.
Speaker: Yeah.
Speaker 2: That's cool.
Speaker: Do you, do you find that there's ever times that you just don't wanna work out anymore or, or, uh, every day.
And how do you overcome that? [00:08:00] I mean, obviously it's, it's been a pattern. You know, we talk about habits and it, it sounds like it's a part of your identity, that that's what you do. But what, what, uh. Beyond that, like how do you overcome obstacles of just like, I don't wanna do this today, I don't wanna do it tomorrow.
Speaker 2: Great question. 'cause I think about like every, almost every day I wake up there's, it's very rare. I wake up and I'm like, yeah, yeah. I want to go crush myself. And on those days I try to clear my calendar as much as I can in the morning and just destroy myself in the gym. Yeah. 'cause if I've got that kind of energy that is super rare.
But most days I wake up and I don't wanna work out. Like your body is literally telling you to be lazy. Yep. All the time. Yeah. So then the, I guess what I do is I'm again, not trying to swear on your podcast. Don't be a bee, just go do it. Like shut up and go do it. Yeah. And that part of it is the battle that we have with our body between our mind body and our mind and our spirit is like.
[00:09:00] Which one's gonna win.
Speaker 4: Yeah.
Speaker 2: And maybe I'm stubborn, but I get really pissed if I let my, the lazy, the worst version of myself win. Yeah. And that, that affects me. Yeah. So I, to fight that I. Yeah, I know that it's gonna affect me later, so I just try to fight it as early as I can in the morning.
Speaker 4: Absolutely.
Speaker 2: I don't know who some famous podcaster said every day do something hard.
It is probably Goggins, I'm guessing. Yeah. Probably Sounds like Goggins. It sounds like Goggins. Yeah. Credit to Goggins if Yeah. If not, comment below with who said. Yeah. Um, but it, it is real. 'cause once you, once you do something hard every day, the day, the rest of the day, or you win, maybe it's not, do something hard but win at something.
Yeah. And if I can win at the gym by even doing a 30 minute, five days, six days a week, I know that I won.
Speaker 4: Yeah. Yeah. Absolutely.
Speaker: Um, well, I love the, it's, it's, uh, interesting to hear with how long you've been doing that, that it's still a struggle. [00:10:00] Oh yeah. Every morning. Yeah. You know, it's easy to come into this perception of like, if someone has a habit and they're successful at it.
And they look like you look, you think like, oh, you must enjoy, and I'm, I know you enjoy it, but you must Oh, once
Speaker 2: I'm there, don't get me wrong. Absolutely. Once you're actually in the midst of it. Yep. But killing that little inner demon that wants to sabotage you day, day. Well, the hardest part is getting there, right?
Correct. Just literally getting out the door. Yep. And it's
Speaker: so easy to think that when someone has accomplished something or overcome something, that now it's just easy.
Speaker 2: No, it's, it gets easier. I will give. Yeah. Because the more you do it, the more the. I'm really big on the neuroscience of neuropathways and my colonization.
Absolutely. So, absolutely. When you have a neuro pathway and you my colonize it, which is a fancy word for insulation. Yep. The neuro, the transmission goes quicker. Yeah. So the more you do these little things Yep. You literally wrap myelin around that neuro pathway that says, I wake up early in the morning Absolutely.
And I go do something. Yep. Then it does [00:11:00] get easier, but that little demon in all of our brains that wants to sabotage us will always be whispering. Some days it's louder than others, but it's always whispering. And
Speaker: to
Speaker 2: that it's
Speaker: easy to think you've, your demon's gone. No. You know what I mean? No. That's
Speaker 2: a dangerous place to be, but it's
Speaker: like we also have that little voice going in and that's gonna come in and try to get you to stop.
Self sabotage is very real every day. Absolutely.
Speaker 2: It's like, why go to the gym? Just go eat a dozen donuts, dude. Yeah. That would be just as good, right? Which it might be initially. Yep. Yep. But the
Speaker: The return,
Speaker 2: yeah, your return's done impact.
Speaker: Absolutely. I'm curious, in your professional life, what are you being patient with?
What are you continuing to nurture? You just have to wait and see, or maybe it's been something you have done and now you're seeing the fruit of it, but what has been something that's taken a long time to really build and see any results? I would
Speaker 2: say there's, man, there's a couple things. The compounding effect of, and I'm speaking on archway defense side.
The compounding effect of just showing up [00:12:00] and continuing to train state, local, and federal cops for coming on 11 years. It's wild. When we first started, people are like, okay, who are you guys? I've never heard of you. And I'm like, okay, that makes sense. Yeah. And I still have that mindset. Yeah. That no one's ever heard of us.
Yeah. And when I find people who are like, oh no, I already know who you are. Yeah. What, how? I still think I'm back in 2014. Yeah. 2015 when nobody knew who we are, were cared. So that's an ROI game of, um, anytime we have the opportunity, and even though the schedule's busy is like adding another course, so a lot of the training companies will for right, wrong, or indifferent, they'll just plan out their year and they're saying, we're doing 30 courses this year.
Well, we plan out our year, but then if. It literally happened a week ago. Team was like, Hey, we need a sniper course. Okay. When in two weeks, look at the calendar. Wow. Yeah. We can actually be [00:13:00] there. So I can either say no, 'cause I don't need to do a course, or I can just show up. Yeah. And try to support the guys and gals.
So that, continuing to nurture that, it's kind of the same as the gym just showing up every day. Yeah. When you have the opportunity, when you have the ask, just show up. Continue to say yes. Yep. Yeah. And. Yeah. Yes. To the core principles of your business. Yeah. Right. But if you don't know what those are, it'll start saying yes to the wrong things.
Speaker: Yeah. Yeah. That's a good point. Um, 'cause there's always a, there's a bunch of yeses at this. There's gotta be some refinement. Right? There's
Speaker 2: so many people that will gladly waste your time and money. Absolutely. I mean, you've got, you've seen it. Yep. Yep. One of my mentors when I first started out, he's like, just be careful.
There are a lot of people that will smile at you and waste your time and money and they'll be so appreciative that you did it. Yeah. Like, that's weird. What do you mean? And then I started seeing them. I'm like, oh yeah, this is what they meant. Yep. So saying yes, always saying yes, [00:14:00] but always saying yes to what is the, what is in alignment with the core principles of what your business is.
And if it is, if there's a way to say yes, say yes.
Speaker: Yeah. Is there a, when you say, if there's a way to say yes. And I can imagine this has some hefty implications in your business. We we're talking national, we're talking, you're flying places. Coast, coast,
Speaker 2: coast, border, border. A lot of driving actually
Speaker: drive.
Yeah. So, but the travel implications, the logistics are just through the roof. Huge. Um, beyond some businesses that are maybe more local or just have some systems that are a little bit more consistent in place. When you say, say yes if you can, do you have like a structure that helps you know, if you can, you know what I mean?
It's already tight. So like what is, what is the Yeah, if
Speaker 2: you can, well, I'll give you an actual example. So not theoretical, uh, we're doing, I believe it's 10 courses for the state of Indiana. They're, uh, associate law enforcement association. So we'll be doing courses in southern Indiana, uh, mid and northern Indiana [00:15:00] across two weeks.
10 courses just Monday through Friday course every single day. Some after one course. If you have to get to the mid, you're literally driving immediately after the course. Get to the hotel, wake up early, go to the next course. Wow. Yeah. Which is awesome. 'cause if you're on the road, might as well train anyway.
Yep. Well I got a request from Texas Rangers SWAT team. So Indiana. Texas, yep. It's a jive. Little bit Montana. So if you look at a map, yeah, yeah.
Speaker: I'm like,
Speaker 2: we'll,
Speaker: we'll bring up a map. Annotation or something. Yeah.
Speaker 2: Yeah. So Indiana, and they're like, we want Archway for two courses. At the end of the 10, uh, 10 days in, it's actually 14 days, but at the end of the last course in Indiana the following Monday, so I've got Saturday, Sunday of travel days.
We'd like two courses with Archway, um, with some of our teams. So I looked up travel. I'm like, okay, how many miles? Okay, where are you staying? I kind of. This is [00:16:00] line to myself. I kind of have to come. It's kind of coming west anyway.
Speaker: Yeah. It's on the way.
Speaker 2: It's kind of on the way. Yeah. But in our, in our world, that is on the way.
Yeah. So showing up and saying yes, I was like, yeah, we can do that. So yeah. Just show up. Yeah. So after Indiana, we immediately go down to Texas and go train another 23rd SWAT guys. Wow. For the Texas Rangers.
Speaker: Yeah. So talk to me about, um, what's the fruit of that? Why, why is that so important? Because that's a stretch, you know?
Oh, yeah. What you just talked about. That's no small. Oh. So
Speaker 2: why I love the why question. Uh, when I was in the desert in oh seven, we were, we're waiting for our relief to come back or to come into country and you can't leave until your relief is there. This ties in quickly. Well, we were sta stationed at a base, an airport in Kuwait City, and our chow hall was removed, uh, and turned into the area morgue.
So everybody who got blown up and shot and killed, flew in every night [00:17:00] and we took their bodies off the plane, transferred them to the truck, and then went to the morgue for processing before they flew home. So when I say I've, uh, for months doing that for months, you see really young kids or at the time, similar to my age.
Who, some of them I would argue were way better than I ever was and they still died. Then you come stateside. And I was actually just talking to a swat, uh, SWAT commander or SWAT lieutenant today, this morning. He lost three of his guys on one call out, uh, about a year and a half ago. So then when I look at that, I truly believe evil's real.
Yeah. And if we can improve by two tenths of a second, these guys and gals that are literally. Yeah, we are telling them to go confront evil. I don't know, just personally if, if I say no too many times I start asking the question, am I, am I part of the problem?
Speaker 5: Hmm. [00:18:00]
Speaker 2: So that's where, yeah, I'll drive 16 hours to go train you.
Heck yeah. I don't care. Wow. I'm gonna die anyway. But if I can help, if myself or my guys, 'cause I've got other instructors, if we can help. Get one guy or gal home after a shift. Dude, it was all worth it.
Speaker 4: Wow. What a cool perspective. It's clearly you
Speaker 2: really believe in what you do and I like audio books, so it makes, there you go.
I get extra time on the road to listen to audio books.
Speaker: I love that. But so kind of bringing both of those together, how do you maintain your, the personal side of things of, I know there's probably other aspects to this, but. Other things, but workout is a big thing. How do you maintain that when you're on the road working?
Speaker 2: Yeah. You just literally have to wake up. Just get up earlier. You got a 12 hour day, wake up and go do something. Yeah. Even if it's wind sprints, right? Yep. You're gonna just go sprint for five minutes. Great. Do something. There are people in prison, in solitary [00:19:00] confinement that get jacked and they have no gym.
Yeah. Their diet's horrible. 'cause their food is garbage. Yeah. Yeah, they have no equipment. Now. They do have probably more time than we do. Sure. But there's no excuse not to do something. Yeah. Um, like, uh, I was on the road in Colorado, Colorado Springs, and then I had to go down to Texas. Well, the morning of woke up or the night before, I was like, man, I've always wanted to go up.
Manitou Springs, the incline. And anybody who doesn't know, look it up. It's just this soul sucking. Flight of stairs going straight up. I mean, there's no turns. It's just you're looking at stairs. You know what I'm talking about, soul sucking. Yeah. But I've always wanted to do it. And that little demon in my mind was like, no, dude, you've got a long drive tomorrow.
You're driving from Colorado to Texas. Like, it's okay. I'm like, no. So I laid out kinda like triathlon training. I laid out my workout clothes for the morning. I'm like, I'm going up the springs. Yes, I'm going up. It's Manitou. Right. [00:20:00] Is it called Manitou Springs? I think it's Manitou. Anybody else from Colorado is probably laughing.
If I got that wrong, you know what I'm talking about. It's like 2,700 stairs. Yeah, just straight up.
Speaker 4: Yeah.
Speaker 2: So when you're on the road, it's a lot of stairs. Manm, incline hike. Yes. Yep. Awesome. Awesome. Soul sucking hike. But I woke up earlier than I needed to. Drove there, crushed it. Did dude wipe shower on the, in the parking or parking lot?
And then drove the rest of the way to Texas. Heck yeah. But it's those moments where you're like, I kind of feel alive doing this. 'cause I absolutely, I always wanted to do that anyway. Mm-hmm. And I could either give in to that little demon that wants to sabotage me, or I can just try to live an interesting life.
Speaker 4: Yeah.
Speaker 3: In all that, how do you know your limits?
Speaker 2: Well, I'm not dead yet, so. I think No, it's a good question though. It's 'cause, and I'm being facetious, but you do have to be careful 'cause managing, I used to manage my time when I first started in business. [00:21:00] I'm like, okay, I'm gonna block time at time. Time is very important, but your energy is way more capacity.
Yeah. So then same way. Yeah. And that really shift over the last probably three or four years where I started, people call it burnout. I'm like. Probably saying yes to stuff I shouldn't be saying yes to, or I'm not delegating stuff. I should be delegating, but the, the burnout, what people call burnout, I don't have a better word for it.
I think it's a good early warning indicator that you should reassess some, and I don't know what that thing is, but sit down, turn off the phone and ask yourself, why, why am I burned out right now?
Speaker: Absolutely. Yeah. We, we have that conversation and I, I love the idea of. Manage your capacity, not your time.
And um, I'm curious, what do you have, like things that you kinda have markers for, like, you know, your check engine light if you will, that are like signs of burnout?
Speaker 2: Wow, good. Really good question. I'm trying to answer it as honestly as I can. [00:22:00] For me personally, I think it's once, once I start feeling frustration at the mission, I know that something's not right because the mission is like the mission of trying to help people.
Come home. Right. Uhhuh. I'm not trying to be too grandiose with it, but that's, yeah. No, that's it. That's the job. That's it. If I start getting negative about that in any way, yeah, I know there's some that It's a pretty, pretty aggressive Yeah. Engine light on.
Speaker 4: Heck yeah.
Speaker 2: So some of the times I unplug and I've been known to literally drive to one of my instructors in Colorado and go crush Fourteeners with him over a weekend.
Just get away and get out into nature. Yeah. If, if I see that where I'm starting to be less than, I mean, you know me, I'm pretty enthusiastic about what I do. Yeah. If, if I start seeing that slip, that's probably my biggest barometer if something's wrong.
Speaker: Yeah. Yeah. Disinterest in what you're typically passionate about.
Yeah. And love. [00:23:00]
Speaker 2: Yeah. Which is, I, I guess that would probably be everybody, right? Yeah. Like if you normally like something Yeah. And you don't like it. Yeah. Something else is going on or something. Listen to it and try to lean into finding out why.
Speaker: Yeah. And, and it's doesn't matter how much you love something, if you are just going, yeah.
200% for too long, you're gonna stop, you're gonna stop caring about it. Correct. You don't have the capacity to care that much.
Speaker 2: Yeah.
Speaker: That often, that hard, that and keep going. And so it's like that, that's a, it's a natural human factor.
Speaker 2: Yeah. You have to build your rest stops, right? Absolutely. So. Yeah. This year, this is probably the worst year I've done at it in recent memory, but previous years I would block out, okay, I'm not working this week, I'm not working this weekend.
And all the way through the calendar, most of that was associated with either shooting a competition. Hmm. Which sounds like work, but I'm not teaching anybody. Yeah. So, and I don't have to answer the phone, so it's actually not work. Yeah. Or [00:24:00] climbing mountains or something. Yeah. Like I'm not doing anything during this block.
And so I was pretty good about that for 2024. I was pretty good about that. 2023, I was pretty good. 2025, I destroyed it. I mean, my sister, uh, we were climbing Fourteeners a couple weeks back and I'm literally taking Zoom calls on the middle of the climb.
Speaker 4: Yeah.
Speaker 2: I'm like, this is absurd.
Speaker 4: Yep.
Speaker 2: That was a good indicator that I have not balanced.
Yeah. Whatever balance means I just. Yeah, I failed at that one.
Speaker 3: Yeah. Hey everyone, Wade here. Before we get to the final question, if you like the show so far and wanna hear more, you can support the Bamboo Method on Patreon. There. You can listen to the full director's cut of this conversation and help make this show possible.
Speaker 2: Do you mind pulling up a stopwatch quick? In 3, 2, 1, start. Okay. Something just happened at your house. Do you have kids? No. Okay. Wife or wife? Awesome. Something happened. She got a [00:25:00] serious cut on an artery. How much time has passed?
Speaker 3: 32.
Speaker 2: 32 seconds. What is the average? 9 1 1 response time, roughly three and a half minutes.
How much time has passed?
Speaker 3: 47 seconds.
Speaker 2: They're not here yet. And they're gonna come, firefighters, medics, cops, they will rip the tires off their car to try to come and save you, but you have to do something in that three and a half minute gap. My question is, what are you doing? How much time has passed?
Speaker 3: Two minutes.
15.
Speaker 2: They're not here yet. Wow.
Speaker 3: Yeah,
Speaker 2: that's the point. Become the type of person that you would call to rescue.
Speaker: Well, that brings us to our final question, and I think it's a good segue to what are you nurturing? What are you investing in that you wish you weren't? What do you need to get
Speaker 2: rid of and throw away? I think it's on the client acquisition side, so I've been known to see the good in a deal too long. Where I should be cutting ties much quicker.[00:26:00]
So I've, I've nurtured a ton of opportunities that probably aren't opportunities. Yeah. Um, and that is something that I still, still fail at. I'm getting better, but I do know that's a weak spot in me where I should just say no faster. Yeah. And if they don't say no, that's fine, but I'm saying no. Yeah. Once I started doing that, when I've, and by kinda like the gym when I've done it, life gets really good.
Yeah. When I haven't done it. Weird stuff starts happening and stuff falls apart.
Speaker 3: Yeah. Well, I mean, it's the opportunity cost, right? If you say yes to the wrong things, when the right things come along, you can't, you don't have the capacity or the time to say yes to those.
Speaker 2: Yep. Every yes is a no to something else, and every no is a yes to something
Speaker: else,
Speaker 3: and that's
Speaker: such a hard decision.
Mm-hmm. Yeah. I have two questions to close. What's next for your business? What's, what's coming in the pipeline?
Speaker 2: Yeah, so the, on the, what I call my day job on the training side [00:27:00] is increasing the. Trying to get more, and we've been working on this for years, is trying to get more methodical about the travel.
'cause the, the pragmatically, it's very expensive when you travel. Yeah. So instead of just going from here to Texas and knocking out a lot of work in Texas, what can we leapfrog along the way to add value to all those agencies that might not have a budget for training? And there's a mechanism that we provide the training for free at no cost to the taxpayers or the agency.
Wow. Finding ways to interweave those. And part of that's coming through the compounding effect of our, our business. Being with reach, being able to have all these agencies that are requesting training and then start connecting those dots. And with technology, it makes it a little bit easier now. Um, so that's a huge one.
You talked about archway defense. Mm-hmm. But you didn't really talk much about your other business.
Speaker 2: Yeah, so, uh, [00:29:00] well, there's a couple. So deep attic, so deep attic, uh, immersive generative training on ar vr technology to speed up training cycles.
One of the clients I talked about was one of those clients I let behavior go out of the way. I almost took down our business that how bad that, so when I'm, I'm not talking theoretically, like very bad. Yeah. Thankfully we recovered from that. So we're focused on. Off the shelf product. Um, meeting with stadiums, a lot of actually stadiums and one of our first, uh, clients was O'Hare and Midway Airport Systems for active shooter in VR for non armed security.
So the security personnel, any, any company that has a use case of, they have to train people and they have to document that training and they have a high turnover rate of like 16 to 18 months. So then you're investing constantly in this training. Uh, vr, our platform, deep Attic works really well and we spun off, or one of our off the shelf products is a corset core set of training [00:30:00] and that's corset.ai and that wow, you can be purchased off the shelf.
We've, uh, trained police departments actually on explosive recognition. We have a be behavioral detection. Actually, I should run you through that one. Yeah. Situational awareness and behavioral detection. Okay, cool. Um, we've got a headset out at an Ivy League University right now that's testing it. Wow. Wow.
It's kind of cool. Cool. That's amazing. Um, for their students as they travel abroad to kind of build that awareness because a lot of 'em maybe have never traveled abroad and have no situational awareness.
Speaker: Sure. Yeah.
Speaker 2: Yeah. Wow.
Speaker: So that's, uh, deep attic. Deep attic. And you gave the web address where they can find you.
Speaker 2: Yep. Uh, so the. Product off the shelf, uh, is corset.ai. Okay. C-O-R-S-E t.ai.
Speaker: Okay. And then Archway Defense. What do they find you?
Speaker 2: Archway defense.com. All social media at Archway Defense.
Speaker: Thank you so much for being here today. Thank you
Speaker 2: guys for having me. This was fun. Yeah, this was awesome.
Speaker: Great conversation.
And, um, just appreciate you sharing and appreciate what you're doing. Yeah. I think your, your business is your mission. Everything you're doing is, is impeccable, but also the way that you [00:31:00] lead it is. Um, I appreciate it. It's inspiring. So, and just great conversation.
Speaker 2: No, appreciate your time. It beats a real job, as I say.
Speaker: Heck yeah. Absolutely. Thank
Speaker 2: you guys.
Speaker: Thanks.
Speaker 3: Thanks for listening to the Bamboo Method, investing in the Unseen. Remember, anything worth building usually takes time. And here's a sneak peek from the next episode.
Speaker 6: I write a ton of cards, a lot of notes. I think that that piece of mail that comes to you that's like, you know, the one you save for last, it's not a bill, it's not a scam, it's not a political thing, it's handwriting on a card.
Speaker: Who do you write notes to?
Speaker 6: All of them. All the people. Yeah.