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The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.
its boring but this content system makes me $40,000 a month (00:00)
So you need to understand that most content advice online is made by full-time content creators who have clear calendars and no actual clients to serve, which makes their advice really unrealistic if you're a coach, consultant, or service provider who has clients to serve and you don't have the clear calendar, nor do you want to be a full-time content creator because you want to serve and change lives. So in today's video, I want to walk you through my exact
Content system that's made four hundred and forty thousand dollars in the last year from high-ticket coaching. And ⁓ so you could basically steal it. Now, because I respect your time and because I don't want to get wet, let's get stuck in. Now, the first thing to understand is that there are two directions to create content from. There's creating content from inspiration, and there's creating content.
from an offer. Now most of the coaches and consultants I work with are heart led, which means they're really good at creating content from inspiration. But I want you to think of your content like individual dominoes. And when you create content solely from in ⁓ inspiration, it's like randomly placing individual bits of content ⁓ dominoes around.
And even if these individual bits of content are really good and they shift beliefs and topple over, they don't build any momentum because there's no alignment. And this is why so many coaches and consultants are burning out and giving up with content because they're saying, Well, I get lots of engagement, but I get no clients, so there's no point putting this stuff in because all my clients come through referrals. But that's the effect, not the cause. Instead, when you align
Your content ⁓ and your dominoes, and you shift beliefs that knock over the next next belief that knock over the next belief. You build alignment and momentum and you create bingers and believers, and bingers bingers and believers are buyers. Really important you you understand this. This also, though, does create a tension in business.
tension is one of well I want to create from inspiration but I also need to make money the tension of the artist versus the entrepreneur and how I hold that tension personally is I bake in macro mundane
And micro magic to my business because your business needs a masculine energy, one of structure and systems and strategy, but it also needs a feminine energy, one of creativity and intuition and artistry. The businessman and the the artist. And if you're solely creating content from inspiration, it's pure feminine, it's pure intuition and flow, which is why.
Your business is likely not scaling. So, what this looks like practically for me, I have a community called the Elevated Coaching Collective, the ECC, is for heart-led coaches and consultants who want to scale sustainably and build a life-size business. How I help them get there is through developing their daily signal.
Developing ⁓ building weekly sales and sustainable systems and then ultimately wrapped around with spirituality and a deeper faith. And every month inside the ECC, I take one of these projects on the outside, there's been nine projects in total, and I focus on that project for the month. And because I'm a coach and mentor first, I focus on delivery first, marketing second.
And it's really important you understand that because this is how to think if you're a coach and consultant, think delivery first, marketing second second. Your deliver your delivery becomes your marketing. So what that looks like practically. So next month, for example, the theme inside my community DCC is the daily drop, which is essentially the implementation and execution of the systems that I'm speak ⁓ walking through today.
And because that's the delivery, the month before, for the month before, that becomes the theme of my marketing and content. Now I don't focus solely on that in that whole month, but I do in these two weeks leading up to that month. The week before the sprint kicks off, I run what I call a client campaign.
Where I work backwards from the offer with my content. The week before the client campaign, I run a conversion event, which is usually a workshop, again, where I work backwards from the offer with my content. And these two weeks I leave completely open to work from inspiration. So this is how I balance the masculine and the feminine energy: macro mundane, micro-magic. So in these weeks.
Where I'm working backwards from the offer. This is what my content looks like. So the first thing I'll always do is I'll always start analog. I go to a nice cafe, I'll have a sauna, I'll bring my A3 pad of paper, and I'll map out all the beliefs that I need to shift, my mechanism, my manifesto for this idea. And I'll take that and I'll turn it into a YouTube. And I start there because I always want to think.
Go analog first, so it's my idea, and I'll come back to that in a bit. So I create the YouTube first and I take the transcript and I put it through a clawed project called the Content Campaign, which writes six emails, and think of each email being a domino that topples over the next domino. And the six emails that every campaign has is firstly a shake the tree email. This is a very simple email that
Says exactly what you're doing, and just a very casual do you want to join us? Because inside your audience are a handful of people that just need the details and they need a very straightforward email, they don't need to be sold to. The next is a heart email. This is where you share your story and build an emotional connection and resonance. The next email is a help email where you share proof and case studies. The next email is a
Email where you shift beliefs, you shift people's paradigms, and you help people see the old weight and the new way and your philosophy of getting someone from point A to point B. The final sorry the penultimate email is a hands email where you share your plan. The final set of emails is a simple countdown email, and every campaign has these emails, and every email is like a domino that you topple over and it topples over the next.
I then will take those emails and put it into another claw project called the Content Cascade, where it turns those individual bits of emails into a b reel script, a b-roll reel script, ⁓ carousels and like individual pieces of content. And then finally I'll turn those reels into stories.
Now, what I want you to really see here is the amount of leverage there is. The real work is in creating the YouTube, or it could be a workshop. That's where the real work is. AI does the grunt work of taking that transcript, which is me, it's my essence, it's my ⁓ analogue thinking, and turning that into individual bits of content. And because there's alignment with each piece, the content builds momentum, there's alignment.
So this is how to make your content work harder for you.
In the weeks where I'm working and creating from inspiration, I'm following a much more intuitive way of creating. And I follow a what I call an infinite content loop where sometimes I'll start with short form content and an idea for a reel or a carousel might come through and I'll test it. And if it does well, I'll turn that into a long form bit of content.
Sometimes I have an idea for a long-form bit of content, and whenever I create a long-form bit of content, for me, that's YouTube, for you that could be a Substack or an email. Whenever I create a long form piece of content that's created mostly through analog, I'll then put that through the same claw project as above, and I'll turn it into individual emails, and those emails into
Short form content like reels, B-roll Reels, Carousels, IG story, and what have you using the content cascade project. And all of these then point back to the YouTube that it came back from. So you can kind of see how this is like an infinite content loop. Now the final thing I want to speak about is where my ideas come from. And there are four places that I ⁓ mine my content, and I have a claw project called the Content Gold Mine.
The first is my coaching calls. I want to spend most of my time delivering and coaching versus creating. And your content coaching transcripts are an absolute gold mine for your content. So that's the first place to start. The second is your calendar. Every week I'll look through my calendar, just notice where do I have a strong emotion? Because underneath a strong emotion is a deeply held belief.
And great content is about shifting beliefs. So you find the emotion, you find the belief, and also the the the the best content. The third place is just out in nature, in walks, where I catch ideas through tran ⁓ voice notes and I take those transcripts and I put it through my AI to pull out and push and prod and pull out the best ideas. And then the final place is in meditation. In Taoism, there's this idea of when you silence the mind.
universe surrenders and I've really seen that the silenter I am and the more quiet my mind is the more ideas that come through me so every day I'll sit in meditation and usually a flow of ideas come through me. So that's the final place. Now if you want to install this content system with me next month I'm running a 21 day content sprint called Unmissible where we're gonna build out this entire system. Week one
We will build out your daily drop. So we'll understand you'll understand what makes great content, how to shift beliefs, how to tell stories that pull people in, shift beliefs and make invites. I'll also give you my content cascade ⁓ clawed project, which will turn those ideas or individual bits of content into multiple pieces of content like carousels, b-roll reels, reels, ⁓ and what have you. Week two, you'll build out the content gold mine.
Project enclawed so that you start to use your ⁓ your work, your existing work for content ideas. So you don't have to be creating ideas all the time, but also so that your content is leading into your work. There's that alignment and momentum. The third week is we'll build out the content campaign, which is the six emails to write. There could be piece of individual piece of content as well: shake the tree, heart, help.
Head, hands, countdown. And once you've got all of this, you'll have a complete content ecosystem to work from an offer and also from inspiration and maximize leverage from every bit of content that you create. Now, in terms of price, it is $100 till the 30th of October. After the 30th of October, the price goes up to $175. There are some bonuses also, you have a content audit with me.
I'm going to give you my Claude editor skill so you don't have to hire an editor or spend hours editing videos. You can actually give your video some instructions, some references of what you like. Claude will actually edit all of your videos for you. I'm going to give you two workshops that we ran inside the ECC on ⁓ the trial rail growth hack. And then finally, you're going have ⁓ two weekly group coaching calls with me. All the details are below. If you have any questions,
just pop a message to me in Instagram and I hope to see you there. Sending much love.