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Welcome to Leading With Force — a podcast where seasoned entrepreneur Brian Force shares the invaluable lessons he's learned on his journey through this crazy, wonderful life. Having built several multimillion-dollar companies, Brian dives into the nuts and bolts of building successful teams, scaling businesses, and leading with passion and purpose.
Each episode offers practical tools to effectively cast your vision, build your team, boost productivity, and become the leader you were meant to be. Brian's mission is to inspire you to unlock the incredible power within yourself, achieve your goals, and make a meaningful impact on the world. Join us as we explore how to find your inner leader, empower others, and embrace your journey.
I am going to give you the most wonderful gift that will [00:01:00] absolutely change your behavior for the better if you're willing to use it. If you're willing to get a little bit uncomfortable, this fantastic pattern interrupt will change your negative behavior and stop it in its tracks. If you're truly motivated to achieve the thing that you want to achieve, whatever it is in any area of your life if you have a goal that you're trying to achieve and you need to take consistent action towards that goal, this pattern interrupt will help you create space for that consistent positive action, because it will shut down your anti action, your negative action, what would be the antithesis of that positive action, shut it down.
I have been teaching this tool to people for years with phenomenal results. I've used it myself and in order for it to really work,
Brian: we have to understand the nature of the things that we want to do consistently, but we haven't conditioned ourselves to make them automatic just yet. And we have to understand [00:02:00] What's occupying the space in our life, where those habits that we're trying to deeply ingrain and condition into ourselves, where those should end up, I've talked about this a lot and I think it's worth revisiting just for a moment.
One of the reasons that it's so difficult for us to build new habits, to add new habits into our habit stack is because we have a finite amount of room for habits in our life and we already have habits. If you're a grown person and you're listening to this podcast, if you're above the age of five years old, you already have habits.
You just may or may not have built them deliberately. Most of our habits are built through repetition unconsciously. They're just the ways in which we tend to build patterns around how we navigate the world. And they come from a million different places. How we were brought up, how we were raised, our social circles, just our general standing and placement in life.
We tend to navigate the world in a certain way based on the resources that we have, the circles that we're involved with, where we live [00:03:00] geographically, all kinds of different things. But we do build habits. It's just whether or not we deliberately build habits. The reality is though, we have a finite amount of room in our habit stack.
The patterns that we use to navigate the world consistently. We only have a certain amount of room in our lives for more habits. And so in order to make a new habit consistent to actually take something from being new to habitual.
We normally have to remove something that is old. So in order to take something from I want to do this to it is habitual, we have to remove whatever is occupying the space where that habit goes. That is our anti habit. That is the habit that we already have that is keeping us from adding this habit to our stack. It's occupying the space on our shelf.
You can imagine your habits as just being a series of shelves inside your closet, where you put your clothes and your shoes and all the different things that you own. In order to [00:04:00] buy more things or add more things to your closet, you're going to have to make space for that.
Normally that means purging, getting rid of things, getting rid of your old clothes to make room for the new ones. We do spring cleaning to clean out our closets and replace them with new, fresh things for our wardrobe for the new season. It's the same thing with our habits. We already have a full habit stack.
Now we need to make empowering habits fit inside our habit stack by removing disempowering habits. And so that's an important concept to understand before we talk about pattern interrupts and talk about this useful tool that can really help you get rid of those disempowering habits and stop down that behavior in the moment.
Understanding that concept is key. Now that we have that concept down, there's one more idea that we need to really, truly grasp for the power of this tool to be utilized. Whenever it comes to breaking down disempowering habits and replacing them with empowering habits. You and you alone are [00:05:00] solely responsible for what you put into it and the outcome that you get every single day.
You have to understand this. You can have accountability partners. You can have a great support system. You can have people that genuinely care and love you and are cheering you on. But at the end of the day, Everybody's got their own life to live. Everybody's got all this noise in their lives.
Everybody's got their own problems. Everybody's got their own opportunities. Everybody's on their own individual journey. Now I highly encourage you to align with the community of people that have similar values and goals and all those types of things because you do need support.
You do need to support others. We get just as much from supporting others as we get from them supporting us. But at the end of the day, Support is not responsibility. You and you alone are responsible for your outcomes. And I want to really harp on that because the reality is no matter how good our accountability partners are, they won't be with us 24 hours a day.
And unless we take [00:06:00] responsibility for being our sole chief accountability partner, no one else is going to do that for us. We have to be 100 percent responsible for the decisions that we make. And how those decisions influence our outcomes. I just want to get that clear because usually when we fail to break down our disempowering habits, when we fail to create space for those new empowering habits is because we've let ourselves off the hook.
It's because in the moment that we were doing the thing that we knew was disempowering, no one was around to keep us accountable. No one was around to empower us to stop and to break that habit.
Or possibly even worse, people are around, but we've created so much tension around the idea of our habits that we don't let our accountability partners hold us accountable. Have you ever known anyone who's said, they want to really diet better and get their eating habits right and treat their body a lot better?[00:07:00]
And then anytime they crack open a soda and someone around says, Hey, that's a lot of sugar. Maybe you shouldn't drink that soda. You should try water. Instead, they get insanely defensive. They say they want something, but then when someone tries to hold them accountable to the thing that they say they want, they immediately put up this defense wall.
They immediately fill the room with tension and negative energy. And then what you're doing is you're training people to not support you. If you're putting up defensive walls around the things that you're saying you need help with, You're encouraging people to give up. Essentially, you're encouraging people to shy away from empowering you and supporting you.
And so whether or not you do that, either people have their own things that they're responsible for, or. People lack the ability to comfortably support one another because that takes courage. That takes bravery. That takes breaking down some of those defense walls that people naturally tend to put up.
And so at the end of the day, you and you alone are your chief accountability partner. You [00:08:00] have to get that part clear because you're going to be the one utilizing this tool. And it's going to challenge you to expand your comfort zone. Because it is such a powerful tool that it will stop your behavior in the moment.
You have to be willing to utilize the tool. You are going to know the power of this tool instantaneously, but you have to be brave enough to use it. You have to be accountable to yourself that you want to break down whatever the disempowering habit is so you can replace it with the good habit. But you and you alone are in the driver's seat.
You have to be willing to push the gas pedal down and utilize this pattern interrupt. Utilize this tool. And if you're not willing to be your chief accountability partner, you're going to have trouble implementing this tool.
right, so now that we've got that out of the way, let's get to the meat and potatoes. What is this tool? And how do we utilize it in our daily lives? This tool is very simple. It's your [00:09:00] voice. I am going to challenge you to utilize your own voice, physical voice, as a tool to break the pattern of your disempowering habits and open up the space for new empowering habits to take their place.
You're simply going to utilize your voice to be your own accountability partner. If you're ready to do that, This is what it looks like.
Your own voice is one of the most powerful tools you possess because speaking to yourself, specifically speaking to yourself out loud, is one of the things that we so shy away from. It creates so much uncomfortability in our world
there's something so powerful about hearing our own words in our own voice that truly resonates down to our nervous system,
that when we hear the things that we're used to hearing from people on podcasts or accountability partners or friends or coaches or whatever, when we hear it in our own [00:10:00] voice. It resonates in such a deeply meaningful way that it will instantly interrupt our pattern of behavior.
I'll put it to you this way. If you can say out loud and acknowledge in your own voice when you are acting on your disempowering habits and still go through with those disempowering habits, then we need to truly re underwrite how meaningful it is to you to instill new habits, how truly bad you want, whatever outcome it is that you're trying to achieve, because I am telling you, hearing those words of accountability in your own voice sends a message to your nervous system that will stop that negative behavior.
in its tracks. You just have to be brave enough to use it. You have to be brave enough and committed enough to use your own voice to be your own accountability partner.
Now, this is going to challenge you to expand your comfort zone, and it's also going to take some time to [00:11:00] refine and get really used to and get really comfortable with. So I'm going to use kind of the most standard default example where I think this is really, really effective. We'll talk about eating a more nutritious diet.
We all want to have more energy. We want to treat our bodies better. We want to live a long time. We want to avoid getting sick. We want to boost our immune systems. And when we treat our bodies well, when we eat nutritious food, we have more energy. We have more mental clarity. We get more done. What you put into your body is one of the most key indicators of your productivity over the long term because what you fuel yourself with is ultimately an indication of how you use the vessel that you've been given to navigate this world.
So we all want to eat more healthy and really be disciplined around that. But it's one of the most difficult things to be disciplined around. It's one of those things. where we really didn't have much of a choice in the habit that we built around our diet and our nutrition our entire lives. We start eating when we're born and [00:12:00] it's really not until maybe we're teenagers on the low side that we actually start to have a little bit more say in what we put into our bodies. We depend on our caregivers, our parents, or whomever is raising us to decide what it is that we eat.
But every single one of those meals, everything that we put in our body is organically developing the habit of what we're going to continue to eat. And so unless we grew up in a house that really valued nutritional eating, we may not organically have that habit.
We may really have to create space for that habit by breaking the disempowering habit that is All of the standard American diet type of stuff, the carbs, the sugars, all of the things that we put into our bodies that we know by now are probably not good for us, at least not in large quantities and over the long term.
And in order for us to eat healthier, we have to remove the unhealthy food that we're eating. We have a finite amount of space in our stomachs. And in order to open up more space for healthier [00:13:00] choices, we have to get rid of the space we're using. for unhealthy choices. And so the way to utilize this tool is very simple.
Imagine this scenario. The next time that you are walking through the grocery store, I want you to imagine what it would be like to say the words out loud to yourself that your most dedicated accountability partner would say to you around the choices that you're making in the food that you're buying at the grocery store.
I want you to just think on that for a moment. What would your accountability partner who you've told, Hey, I need you to hold me accountable to making healthier choices. I'm really committed to treating my body better, to eating a healthier diet, to getting back in shape. And I need a support system. I need you to hold me accountable when you see me doing something that is disempowering and making an unhealthy choice.
I need you to hold me accountable and let me know and break me out of that. Don't [00:14:00] let me do it. What would your most dedicated accountability partner say out loud to you if they followed you around the grocery store and watched every single one of the choices that you make? When they watched every single one of those boxes go into the cart, what would they say to you?
I'm going to invite you to utilize this tool now in the moment, and this is where you're going to expand your comfort zone. The next time that you're at the grocery store, I want you to say out loud in the aisle what your accountability partner would say around the choices that you're making.
When you pick up that box of processed garbage off the shelf, I want you to say, Hey, Brian, Brian. hey, Brian. This is nothing but empty carbs and it is totally in contrast to the things that you want to achieve from a health perspective. Do you still want to put this in your cart? Now you [00:15:00] might feel like you sound like a crazy person in that moment.
As I told you, you're going to have to expand your comfort zone in order for this tool to work, but what it's going to do. If it's going to externalize your internal voice, your internal voice is way too easy to shut off. Your internal voice is that feeling of, I know I really shouldn't be doing this, but I earned it.
I've had a tough week. I'll start again on Monday. I know that I'm trying to eat better, but these are so good. No one's going to know that your internal voice, it's way too easy to shut off the part of your internal monologue that is like, Hey. This is like the third week you said you were going to start eating better.
It's way too easy to silence that voice. It's almost impossible to silence an external expression of your own voice. Nearly impossible. When you say out loud, when you get the courage, when you get the bravery to [00:16:00] utilize this tool and say out loud, this is a disempowering habit.
I know that I'm working against myself right now. Immediately your brain goes, well then stop. Your brain goes, stop doing that. Then if you're truly committed to creating space for this other habit, you just said yourself that you want to make healthier choices.
It is deeply rooted down to your nervous system, the power of hearing your own words in your own voice. And so this might be very uncomfortable in the beginning, but that's why it's such a powerful tool. And the nutrition example, it's probably the most relatable because I think many of us want to make healthier choices, but this is true.
In any regard, if you have a business that you want to start and you're putting off the difficult things that you know you need to do to get that business off the ground, whatever it is that you're avoiding, take this tool and have the courage to say it out loud. I know that I need to be doing X, Y, and Z [00:17:00] today, and I'm choosing not to, and instead I'm going to do whatever.
Nutrition is just the easiest example, because I think it's the most relatable, and we all kind of want to make healthier choices, and all of that. But this tool can be utilized across the entire spectrum of our lives. You have that business that you want to get off the ground, but you're avoiding doing some of the hard things that make you uncomfortable.
Utilize this tool. Say out loud what it is that you know you need to do or what it is that you know you shouldn't be doing. That's taking the space of the things that you need to do. Challenge yourself to speak it out loud. Challenge yourself to be your own chief accountability partner
because you and you alone are responsible for that role in your life. We all know this. We all know that we are personally responsible for ourselves. But one of the things we may have never connected before is that our internal voice is normally the one that we put in charge of keeping us accountable.
That silent voice that no one else can hear. [00:18:00] Not even really us because our internal voice tends to just manifest itself as a feeling. It's not even a legitimate voice that we're listening to the words it's saying. It's just a premonition. It's a feeling. It's an emotion that comes up inside of us that we can push down or that we can avoid, or we can just persevere through.
A loud, tangible, external voice, our voice breaking our pattern is much more powerful. And so even though we know that we have a personal responsibility for our decisions, utilizing this tool takes that responsibility out of your internal voices hands and puts it in your own words, in your own voice so you can hear it.
And that is a massively powerful tool. I would challenge you in whatever area of your life that, you know, you're moving further away from the habit that you really want to ingrain. Challenge yourself to utilize this tool. Challenge yourself next time, just for fun at the grocery store. [00:19:00] So see if you pass the test.
See if you pass your accountability partner's test with everything that you're putting in your grocery cart. Have the courage to say it out loud. You may be surprised. You may be a lot happier with your choices than you thought you would be, or you might have some really, really powerful pattern interrupts that stop your behavior in its tracks
and you may end up at the checkout line with a way more nutritious basket of goodies just because you had the courage to be your own accountability partner. Utilize this tool. Let me know how it's going. I'd love for you to drop a comment and let me know the disempowering habits that you're breaking down and how you're going to replace them with new empowering habits.
I truly appreciate you listening to this episode. I look forward to talking soon. [00:20:00]