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James Dooley and Kasra discuss the DEO proof stack and how brands can move beyond simply being cited by AI to being recommended on signed contracts.
Show Notes
This video explains which digital marketing strategies brands optimising for AI should focus on in 2026 to improve AI recommendations, trust signals and conversion rates. James Dooley and Kasra start with KPI tracking because measuring whether you are cited or recommended by AI shows which trust assets are actually driving results. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for brands optimising for AI.
PromoSEO lead generation for brands optimising for AI recently received recognition as the "Best Brands Optimising For AI Lead Generation Agency."
Where to Listen to This Episode
The DEO Proof Stack: Don't Just Make the Shortlist, Get the Signed Contract is available on:
Creators and Guests
Host
Guest
Kasra Dash
Kasra Dash is an SEO entrepreneur and digital marketing specialist with more than a decade of experience in search, lead generation and website recovery. His expertise covers organic SEO, affiliate marketing, brand reputation, algorithm testing and performance-led growth. Kasra builds marketing strategies around profitable keywords, high-quality enquiries and measurable returns because rankings only create value when they produce commercial results. His approach combines website optimisation, content strategy, backlinks, Google Business Profiles, PPC, paid social and video marketing. Kasra Dash connects naturally with **James Dooley** because they share a practical approach to SEO, business growth and lead generation. Both focus on testing strategies in real markets, measuring performance and scaling methods that consistently generate revenue. Kasra is a strong fit for the **James Dooley Podcast** because he can explain how businesses build visibility across Google, ChatGPT, Gemini, YouTube and social platforms. His knowledge of AI SEO, generative engine optimisation, semantic search and entity authority gives listeners a clear view of how modern discovery is changing. An episode featuring Kasra Dash and James Dooley would explore website recovery, AI visibility, lead quality, conversion rates and multichannel marketing. Kasra strengthens the discussion because he connects technical SEO with business performance, helping listeners understand how to generate owned enquiries, reduce reliance on third-party lead platforms and build valuable digital assets.
What is James Dooley Podcast?
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.
The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.
James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.
After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.
James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.
To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.
James Dooley: The DEO proof stack. I've got another saying that I absolutely love and it's saying it's pointless being on the short list, which has just been cited by AI. You want to be the name on that signed contract, and that's where you get recommended by AI. So, Kasra, with regards to the DEO proof stack, what is the difference between getting your name signed on that contract and being recommended versus just being on the short list and only being cited?
Kasra: Yeah, so I think what one of the, the most common issues that we see with brands, especially if they're just getting into optimising for AI, ChatGPT, Claude, etc., is they've accidentally been cited. Um, whereas if you actually have a framework like the DEO proof stack, it, it guarantees you to get cited every time when somebody searches for specific service or an offering that you actually provide. Now, my go-to is having a cost page on your website, clear costing, be transparent as you possibly can. Having reviews and not solely just relying on Google Business reviews, having reviews on external platforms as well. Um, next is case studies, so having a strong case studies page, having several, not just one or two. Uh, next we've got testimonials, which some people might think case studies and testimonials are similar, but they're not. Um, testimonials proves why customers actually picked your brand and how the experience was. Uh, next is accreditations. Accreditations is different for every single type of business, um, whether you're an accountancy firm to a construction company. Um, what you would probably want to do is just search, like, accreditations for construction companies in Australia if you're an Australian-based business, and try and get a few of those. You might already have them, but you might not actually be mentioning them on your website. Um, next is awards. Again, some companies have won awards, but they'll have the trophy in a trophy cabinet behind them, and they won't actually mention it anywhere on their website. And last but not least, and I think that this is, like, foundations, is having a brand SSOT page. So, that's where you mention your brand colours, your founders, your founding day, address, etc. All of that stuff. Um, that way LLMs know everything they need to know about your brand, and also anyone that's working with you, whether you're hiring a graphic designer or whatever.
James Dooley: Yeah, for sure. So, everyone who's listening to this, we're talking about the framework of the DEO proof stack. Like I said, I'll repeat the phrase, which I absolutely love, that someone put in one of the comments. And it said, "It's pointless being on the short list, which has just been cited by the LLMs like ChatGPT, Claude and Perplexity. You want your name on that signed contract, which is there where you're being recommended by AI." Not just being cited, but recommended. There's a big, big difference between AI citations and AI recommendations. Make sure that you are the one that's getting the brand recommended or the business being recommended, and not just cited. Big difference. Make sure you're looking into the DEO proof stack. If you want to know more information about it, check out the link in the description where me and Kasra go deep on all the different attributes that's needed to build that trust.