Subscribe
Share
Share
Embed
If you don’t believe in what you’re doing, how can you expect anyone else to?
Jane Hanson is an Emmy award-winning television journalist, a coach, and a media trainer, working on helping people to communicate better. Jane believes in putting ourselves in someone else’s shoes, being respectful, and remembering there is no magic formula to good communication and relationship building.
Statistics tell us that most of the people who are becoming entrepreneurs now are women. Jane encourages women to look around and see how many opportunities there are to help each other on our journey. We are surrounded by community, there are many ways in which we can help each other spread the word about our businesses, and the things we are passionate about.
Never forget to have fun and not take anything too seriously!
Notes:
👠 Most of the people who are becoming entrepreneurs these days are women. 4:01
😇 Being your own self-advocate: if you don't believe in what you're doing, how can you expect anybody else to? 7:40
🤩 Jane never lets an opportunity slip by: don't say no, just hack it out! 11:38
⚠️ F.E.A.R. equals False Excuses to Avoid Risk. 15:35
🤓 Different ways and platforms for pitching. 16:40
👞 Putting yourself in someone else's shoes. 24:01
👩💼 Jane does media training: managing available time and preparing yourself. 28:23
🏆 Bridging - acknowledging what you can for the question, then, transition back to your message. 32:08
🎥 Video yourself and see what is good and what needs improvement. 35:56
🙃 Have fun with what you're doing: allow your passion to show because that's intriguing to people. 38:22
Links:
Notes:
👠 Most of the people who are becoming entrepreneurs these days are women. 4:01
😇 Being your own self-advocate: if you don't believe in what you're doing, how can you expect anybody else to? 7:40
🤩 Jane never lets an opportunity slip by: don't say no, just hack it out! 11:38
⚠️ F.E.A.R. equals False Excuses to Avoid Risk. 15:35
🤓 Different ways and platforms for pitching. 16:40
👞 Putting yourself in someone else's shoes. 24:01
👩💼 Jane does media training: managing available time and preparing yourself. 28:23
🏆 Bridging - acknowledging what you can for the question, then, transition back to your message. 32:08
🎥 Video yourself and see what is good and what needs improvement. 35:56
🙃 Have fun with what you're doing: allow your passion to show because that's intriguing to people. 38:22
Links:
Website: https://www.janehanson.com/
Course: https://courses.genconnectu.com/courses/jane-hanson
Connect with Adrienne: https://www.sheleadsmedia.com
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<
Creators & Guests
What is The She Leads Podcast: Real Conversations with Women Entrepreneurs?
Discover the go-to podcast for driven women entrepreneurs ready to lead! Join host Adrienne Garland, CEO of She Leads Media, as she uncovers the unfiltered path to scaling your business to 7 and 8 figures. Each week, bold female founders share their raw stories, overcoming challenges, and proven strategies for explosive growth – all without sugar-coating a thing.
🚀 Why She Leads is Your Essential Listen:
Super-practical, actionable advice to conquer your entrepreneurial hurdles
No-holds-barred insights on leadership, scaling, and business growth
Real, refreshing conversations with industry-leading women entrepreneurs and leaders (and male allies!)
Impactful strategies to influence your family, community, and the world
At She Leads Media, we reject the notion that women must be deferential or pull back our opinions. Instead, we're creating a powerful platform where women are free to express their brilliance without restraint. Whether you're launching your venture or ready to scale new heights of revenue and profit, The She Leads Podcast: Real Conversations with Women Entrepreneurs delivers the unvarnished truth you need to thrive in today's competitive business landscape.
The She Leads Podcast (formerly Sugar Coated) is your ultimate resource for:
✅ Practical and actionable business growth strategies and tactics
✅ Authentic leadership development
✅ Transformative mindset shifts
✅ Genuine connections with like-minded women
Don't miss out on game-changing wisdom from Adrienne Garland - fearless entrepreneur, innovative media producer, and inspiring professor. Subscribe now and join a community of women who refuse to hold back their voices, thoughts, or opinions. Your journey to 7-figure success and beyond starts here – no sugar-coating required!
#SheLEADS #WomenInBusiness #FemaleEntrepreneurs #BusinessGrowth #LeadershipPodcast #WomenEmpowerment
Welcome to the She Leads podcast. I'm your host, Adrienne Garland, CEO and founder of She Leads Media, a global media company dedicated to the advancement of women leaders and entrepreneurs worldwide. I'm also an adjunct professor at NYU and Rice University, where I teach on the topic of entrepreneurship. I'm a mom to 2 wonderful young men and married to my best friend from college. Join me each week as I dive into raw conversations with remarkable, uncompromising, and inspirational women entrepreneurs and leaders.
Adrienne Garland:My hope is that these conversations and their advice will encourage you to put yourself out there and gain the visibility that you and all women deserve. We're all about stripping away the sugar coated conversations and moving boldly in the direction of our magnificent dreams. For far too long, women have been conditioned to soften their words, modify their actions, and show up in the world to conform to outdated at best and harmful at worst cultural norms and ideals. Why? To keep those who are outside of the power structures from gaining power, prestige, wealth, and influence.
Adrienne Garland:This has prevented women from being recognized and respected as the powerful leaders that we truly are. The She Leads podcast is here to shine the light on all the incredible women, to encourage us to show up, speak up, and showcase the amazing work we do. Speak with confidence about the innovative and transformational thoughts that we have and celebrate the positive impact that we are making in this world both personally and professionally. So let's do this. Let's lead.
Adrienne Garland:Hello and welcome back to
Adrienne Garland:the She Leads podcast. This episode is brought to you by the She Leads Podcast Network. It's the podcast network for women by women. I'd like to welcome Jane Hanson to the She Leads podcast today. Jane really is a superstar.
Adrienne Garland:She is a communicator and Emmy award winning television journalist with over 30 years at NBC. She's also a coach and a media trainer, and she's currently helping people learn how to communicate better. And today, I hope we'll talk about what we can do to make awesome presentations and deliver compelling interviews with the media. Her focus is on what we say, how we say it, and how our body language keeps it all in sync. A very warm welcome to the She Leads podcast, Jane.
Jane Hanson:Well, thank you so much. And it's an absolute pleasure to me to for me to be here. And, of course, what you do is my sweet spot. So I love it. Can't wait to get into it.
Adrienne Garland:Oh my gosh. I I was thinking before you came on, I was like, oh my gosh. How am I ever going to hold a candle to you? You have been a broadcast journalist for over 30 years, and, you know, I'm a a sort of a newbie podcaster with, very, you know, new interviewing skills. So maybe you'll turn the tables on me and just sort of we'll we'll I'll I'll ride the wave with you.
Adrienne Garland:But what I'm so excited about talking to you about is our audience. Right? So we are all women entrepreneurs, and we're all looking for what we can do to gain visibility for our businesses. Because without people knowing about who we are and what we do, we're not gonna get that edge in order to get people to purchase our services. And it's so important for women to start businesses and grow businesses because it's great for the economy and great for the world.
Adrienne Garland:So what can we do?
Jane Hanson:Well, there's a lot. But I do believe that that if you take a look at all of the statistics, most of the people who are becoming entrepreneurs these these days are women, and they're women who have a vast array of experience. Sometimes they're women who may have had giant jobs in corporations, and they're just tired of corporate America. I mean, I've I I talk to them all the time. But, also, it's somebody who's got a great idea.
Jane Hanson:I write for Forbes, digital, and I focus primarily on women. And I just wrote a a little story about a woman who's 25 years old and started a new brand of sneakers for pickleball. So I'm telling you I'm just telling you there's so much opportunity out there that we really need to take a look at and think about how do we help each other? Because it never used to be about women helping women, and now we have no idea what we've got at our fingertips. So my very first suggestion is take that community that you are surrounded by and use that community.
Jane Hanson:And what I mean and when I say use, I don't mean use them in a bad way. I mean, use them in a way that gets them to tell your story. And when they tell your story, then it becomes it's like a a flower blooming. Mhmm. So so don't be afraid to, a, say, hey.
Jane Hanson:I'm trying something new. I've got this great idea. I've started this business. Help me get the word out. And you will have an entire community of people behind you.
Jane Hanson:That's one great way to do it. Mhmm. So don't don't lose sight of what you've already got in your hand.
Adrienne Garland:Yeah. I love that. And I think it's so important because women do this really well. Right? When you come across something that you really love, you can't help but tell your friends and family about it.
Adrienne Garland:Right? You get so passionate about it when you find something, like, you have to get this. Right? Like, you you you you tell everybody about it. And I think that we have been so conditioned from when we're young to think that, you know, someone else sort of has the power.
Adrienne Garland:We have to realize that we've got the power within ourselves. And like you said, there's so much opportunity out there. So bring those two things together and then we can be unstoppable. But we just we just haven't sort of learned how to do it. It's not our comfort zone yet.
Jane Hanson:Well, that's true. But the one thing I think you're kind of referring to is impostor syndrome, which is a big word, a big heavy duty word out there. And what it basically means is that we, at times, feel like, oh, we're not good enough, or I'm not the expert, or I'm not this, or I'm not that. And that frequently will stop women in particular from even trying. And then it will stop them from saying, oh, I don't deserve this or so many other things.
Jane Hanson:But I am here to tell you that the imposter syndrome is a bunch of baloney. Yeah. We all come out of the womb equally. And, yes, we grow up in different families, and we grow up in different places. But, look, I grew up in a teeny tiny town in rural Minnesota on the southwestern border of the state, in a town of 25 100 people that didn't even have a stoplight.
Jane Hanson:Wow. And fast forward 25, 30 years, and my face in a show I'm doing is at the center of Times Square, and my picture is all over the billboards. And my family would say, how did that happen? And I say, I don't know. But I just believed that it could.
Jane Hanson:And and I think believing in yourself and being your own personal self advocate is the most important thing that we can do. Yeah. So you gotta start there. If you don't believe in what you're doing, then how do you expect anybody else to? Because they're not going to.
Adrienne Garland:Yeah. How did you get to be on NBC? How did that happen? So, yes, you came from the small town and then you you went to the big city. Right?
Adrienne Garland:It is like the dream. It's it's it's what movies are made of. So how did you make that jump?
Jane Hanson:Well, I have a degree in broadcast journalism, so I was trained to be on television. And the true funny story about it is that my very first job was in Sioux Falls, South Dakota. My second job was in Cedar Rapids, Iowa, both very small markets. And the traditional path back then, not today, but back then, was for a broadcaster to move from just move up the ranks from a small station then to a not so small station then to a medium station then you know, so it would take probably 5 or 6 steps to get to a place like New York, maybe more. But a talent scout saw a video of me and gave it to a, you know, a television news news director in New York.
Jane Hanson:And they and it was that happened to be at CBS. So they called me up. They brought me in for an interview, and it was very clear that I was way too green and wasn't prepared for the anchor job they had to offer. So I went back home, and I told everybody in the Midwest, all my broadcast friends, that I was going to move to New York, and that's that. It was gonna be my next stop.
Jane Hanson:And they're all laughing at me, like, yeah.
Adrienne Garland:Sure. This. Yeah.
Jane Hanson:So about a month later, I get a phone call from another man, news director at WNBC TV in New York, which, by the way, is at 30 Rock. We all know 30 Rock. Right? And he calls, and I answer the phone, and he introduces himself. And I said, oh, yeah.
Jane Hanson:Right. Sure you are. Because I was positive it was some friend of mine making a joke, and I hung up on him. Call back again. I hung up again.
Jane Hanson:The 3rd time he called, he said, write my number down before you hang up. And I wrote the number down. So I then decide, alright. I'm gonna call this back and see who's behind this. Who's the jokester, the prankster here?
Jane Hanson:And I call, and I get WNBC TV, Ron Kirsall's office. How may I help you? Terry speaking. And I'm in my head, I'm going, oh my god. What have I done?
Jane Hanson:Yeah. And she's laughing, and she goes, we're making bets, and we're joking about whether or not you if that girl from Iowa was gonna call us back. So I got on, and, you know, he's laughing. I'm, like, mortified. And I said, I'm so sorry.
Jane Hanson:I'm so sorry. And he goes, I'm a tell you right now, nobody's hung up on me, much less somebody I wanna hire. So he flew me out to New York the next week, and he hired me.
Adrienne Garland:Oh my gosh. Jane, that is amazing. Wow. What a story.
Jane Hanson:Comedy sometimes gets you places. Yeah.
Adrienne Garland:That's incredible. And, you know, I I love that too because I think it shows that sometimes it is just the, you know, happenstance. Right? And it's like right place, right time, maybe luck, maybe talent, but stars do sometimes have to align. Right?
Adrienne Garland:And, of course, you you were ready for it, but sometimes you're just you're just there when someone sees you. And I think that that message also has to be out there because it doesn't always happen for everyone.
Jane Hanson:It doesn't. But the one thing I also wanna say is don't allow a door or a window to to to not open. And I what I mean by that is I have gotten now that I'm, like, a communications coach, and I and I particularly really love helping women. And even as a reporter and a broadcaster and a journalist, I never felt like I should allow an opportunity slip by. Check it out.
Jane Hanson:You know? So it may it may seem like it's really weird, and it may seem like, nah. Don't say no. Mhmm. Just check it out.
Jane Hanson:And then if it's okay and then you may be shocked at what happens, and that has happened to me multiple times in my
Adrienne Garland:life. Yeah.
Jane Hanson:And I think that's really, really, really important to do. Don't don't put a bias in your head that, oh, no. I I I don't think I can do that. You never know. Try it.
Jane Hanson:Yeah. I've had so many wonderful gigs happen to me because somebody said, oh, you know, I just wanna talk to you about this. Here's an idea. And also also by that same token, don't let your own ideas go unheard. If you have an idea, express it.
Jane Hanson:See if you can make it work. What's the worst thing that could happen?
Adrienne Garland:Yeah.
Jane Hanson:It doesn't. So what? You move on. You learn.
Adrienne Garland:Yeah. I love that. I because I think what happens is you get that gut feeling and it's exciting. Right? And then your mind kicks in because it wants to sort of keep you safe.
Adrienne Garland:Right? Keep you in with the tribe. Don't don't go out. Don't don't move from your small town to New York City. Right?
Adrienne Garland:Like, that's scary. Yeah. But what you're saying is no. No. No.
Adrienne Garland:Your gut is pulling you or pushing you to go outside of the comfort zone because there's magic there. And and that Yeah. You wouldn't get that gut feeling unless you were meant to try.
Jane Hanson:Yep. I agree. And I think that's really something crucial is it gets back to that believe in yourself. Believe you can do it.
Adrienne Garland:Yeah.
Jane Hanson:And there are so many incredible examples of people who have done exactly that. And then the outcome is amazing.
Adrienne Garland:Yeah. We talk so much in the classes that I teach about failure and, like, the fear of failure and, like, what can happen. And I do this I do this fun thing where I have people draw what the fear of failure means to them. Because sometimes when you talk about it or when you talk about it mainly or or like, you know, type it out or something, it's a different part of your brain than when you draw something out. And I I know this person that started this business.
Adrienne Garland:It's called Pickles, of of all things. But it allows you to sort of draw, and then it's it's supposed to prompt discussion. So you use a different part of your brain, you draw, and then you discuss. Right? So I use this for this fear of failure exercise, and it's really cool.
Adrienne Garland:And oftentimes, when when students think about, like, failure, they go, like, all the way to, like, death. You know? And and that is, like, what we're so scared of. Like, you know, no money, homeless, family's gonna reject you, death. Like, it's these awful tragic things that we think about, but failure sometimes is such a great teacher.
Adrienne Garland:And so it's like we have to learn that, like, these little failures are not something to be afraid of. Like, we need to kinda welcome them in, I think. And and women and, again, I don't like to make sweeping statements, but I do it all the time. I think women need to embrace, like, it's okay to, like, fail and make mistakes and look stupid. It's just that we've been conditioned to not do that.
Adrienne Garland:But we have to get really comfortable with that.
Jane Hanson:Absolutely. I mean, I like to think about fear as false excuses to avoid risk. And if you don't look. I don't know one single person in my life who has a successful career, who has not had a failure.
Adrienne Garland:Yeah.
Jane Hanson:I think failure gives us the courage to try again or to persevere or to be tenacious or to move, you know, move forward. And you are never if you have never failed, that means you've never tried.
Adrienne Garland:Yeah. I love that. I love that. So let's put that in the context of, you know, putting yourself out there and pitching yourself to the media and preparing yourself, you know, yes, for rejection, but, actually, preparing yourself to to get in front of the media. What can women do to prepare themselves to pitch the media and then be interviewed?
Jane Hanson:So, first of all, you need to decide what what media you will be the most successful for you. Is it your local television station? Is it a radio show? Is it a podcast? Is it some kind of digital, you know, brand?
Jane Hanson:I mean, where is it that you are best going to be suited, to reach the people you wanna reach? So, you know, there's 3 key things. It's it's who are you talking to? Who's your audience? And your audience is not that media platform.
Jane Hanson:Your audience is who's ever listening, watching, hearing, reading. So first, who is your audience? And let's say you have a product that is, very much aimed towards a certain age group of people. Well, you're if if it's aimed towards Gen Zers, you're not gonna wanna be on the CBS nightly news because that ain't being watched by Gen Zers. So you gotta figure out who am I trying to reach?
Jane Hanson:Okay. Then secondly, you have to have your messages super, super clear and super interesting. So whatever you're selling, and we're all we're all selling something, be it our services, be it a product, be it ourselves, whatever it is. So so then we have to figure out what is my my really, really clear message? And and I do mean clear because I want you to think about the old television show Seinfeld.
Jane Hanson:That show had a 30 second pitch for what it was going to be, and it was it's a show about nothing that happens with 4 characters who live in the city of New York. Now Wow. You're going, what? Which is intriguing and then it moved on from there. So your message has gotta be super easy to understand.
Jane Hanson:And the problem with entrepreneurs is we're so close to it that we will we'll have 15 different messages. You are only gonna get 1 in the pitching process. So figure out what's the most important one you have to tell and make it really clear. Then your story. What's your story?
Jane Hanson:Because stories are remembered 22 times as as often as a piece of data or a piece of information. So create a story surrounding it, but it's gotta be short. So that's all part of your pitch. Now we have to think about how are they going to accept me? How are you going to reach them?
Jane Hanson:So I would say, you know, as a journalist, I get sometimes at least a 100 to 200 pitches a week.
Adrienne Garland:Oh my god.
Jane Hanson:Via email or sometimes texting, but most of them via email. Now you know what happens to most of those?
Adrienne Garland:Garbage.
Jane Hanson:Delete. Yeah. Delete. Delete. Delete.
Jane Hanson:Delete. Delete. Why? Because the subject line has no appeal. Mhmm.
Jane Hanson:Now the last show that I did at NBC was a life style show and was aimed towards women. It was on late in the day, and we had a lot of fashion in it. We have a lot of celebrities. We had a lot of it was a fun show. We drank wine at the end of it for god's sake, so it was a fun show.
Jane Hanson:Anyway, I would when I saw a a subject title that would say something like, best new men's, ties. I go, no idea what our show is. Delete. So you have to make sure that subject line is gonna capture the interest of the person you're sending it to because it is will be interesting to their audience. So that's number 1.
Jane Hanson:And I'll tell you a lot another little thing is people will write they'll write one kind of press release or one email, and they'll say they're gonna send it out to everybody. Well, I've gotten some that have that have my name wrong. So it'll say dear, you know, Elise or dear Adrian, whatever it is. And I'm like, okay. I'm not this this doesn't deserve my attention.
Jane Hanson:Delete. And then if you see something that goes on and on and on and on and on, delete. Delete. So so let's just make everything we do very clear. And make sure that it's possible that you can go to a lifestyle show with a men's product, but you have to make sure that it's gonna have a subject line.
Jane Hanson:Something like, this is what women are going to want to get for their husband. Yeah. Now I'm gonna open that up. I'm gonna look at that. So think about, you know, so think about that.
Jane Hanson:The second thing is we have this wonderful however you feel about social media, we've got an ability to put ourselves out there on our own. Yeah. Those are all, in a certain sense, our own media platforms. They are. I consider a Zoom or anything like that to be my own television studio.
Adrienne Garland:Yeah.
Jane Hanson:So think about that. So create videos. Gotta put yourself out there, but create videos. Have some fun. You know, they don't have to be long, but now now you've got somebody looking, seeing you, and they're saying, wow.
Jane Hanson:I like this person. I like that product. I'm gonna I'm gonna get in touch with them. So that really helps as just having a very continuous stream of information, on all media platforms and particularly the ones that are going to you know, think about who's the gender that I'm trying to reach? Who's the age group?
Jane Hanson:What's the geography? What kind of beliefs do they have? Blah blah blah. I mean, you're not gonna send you're not gonna put the same thing up for somebody who's a Gen z or that you're gonna do for a baby boomer. That you just don't talk to them the same.
Jane Hanson:So you have to put all that in your head. But if you get that right, everything's gonna sell itself. And it's so darn easy. It really is. And I'll also tell you something else.
Jane Hanson:Television producers that I know, sometimes I'll have a client that I'll say, you know what? This should be really good for one of the network shows. And I'll reach out to producer friends, and they'll say, how many followers do they have?
Adrienne Garland:Yeah.
Jane Hanson:Because they want somebody that they know has a big following that might help them get more viewers.
Adrienne Garland:Yeah. Right. Because they're losing viewers to social media. So they want to they wanna get more because they sell their advertising. Ultimately, it's the business model that they're based on.
Jane Hanson:Exactly. Yeah. So it's all so, you know, so the whole thing is just it all twists and turns, but but you can you can do amazing stuff. I was working with a a beauty product last week, and they they created this whole campaign on TikTok, and that's where I mean, they sold they sold out of everything they had.
Adrienne Garland:On TikTok.
Jane Hanson:Just simply through TikTok, which by the way, didn't cost them a penny. And a lot of it went viral and all this kind of stuff. So you don't have to spend a lot of money either. And that's the one thing that, you know, people worry about is, oh, I've got to spend all this money on marketing, but you don't.
Adrienne Garland:Yeah. You got to know what you're doing on on TikTok, though, because and yeah. That that definitely intimidates me. And TikTok shop, I have heard, you know, many people being successful on that. I think you have to you have to understand it.
Adrienne Garland:Just like everything, though. I mean, it really is true what you're saying. You need to everything that you just described is almost like logical.
Jane Hanson:Right?
Adrienne Garland:Yes. Do your homework. Be logical. Put yourself in someone else's shoes. What would you wanna hear?
Adrienne Garland:Be respectful. I mean, it's it's almost like the basics. But people don't take the time to do the basics and they think that there is some magic formula, but there's there's really not. It's it's sort of like No. Be thoughtful.
Jane Hanson:Yeah. Yeah. Yeah. I mean, why waste the time of writing something that I'm going to delete?
Adrienne Garland:Right.
Jane Hanson:Simply because you had a bad headline or because you didn't realize what the show was or you wanted to just issue a press release or a something that goes everywhere.
Adrienne Garland:Well, I think that's
Adrienne Garland:what it is. I think people just they're just sort of checking the box. Right? Like, let me get it out. Let me get it off my plate.
Adrienne Garland:Let me just do this. Like, do the action versus, you know, instead of just doing the action and sending it out to a 100 different publications, send it to 3. But make those 3 count. Make personalize them. Yes.
Adrienne Garland:Take the time. And listen. If you if you don't get any response, okay, try again. But don't waste your time on on sending a 100 because no one's going to respond to you. I I really like that advice.
Adrienne Garland:I think that that is that is something that I hope that everybody that's listening in really takes to heart. Just personalize your message. This is all about relationship building. And I I used to actually work at PR Newswire in, like, 2,006, and they had a whole media relations team. And the the entire job of the media relations team was to build relationships with the media and get to know them So that when there was a company that came to PR Newswire that wanted to, you know, get a story, get placed or, you know, a a person to get a quote, the media relations team could pick up the telephone and say, hey, you know, I have this person that is watching this product or whatever, and they were much more likely to figure out a way to get that person in a story that they might be doing because they had a relationship.
Adrienne Garland:And Exactly. That's what this is about, building relationships.
Jane Hanson:I'll tell you what's funny is that you mentioned that is we all think we see these people on TV, and we think, oh, they're they're the true expert of something because they're there. They must be. The truth is in a television newsroom, for example, when some event happens and we say, oh my god. We need to shrink to talk about this. So what do we do?
Jane Hanson:You know, we go, oh, who is that woman we had on 2 weeks ago? She was so great. Call her. Let's get her on. And all of a sudden, this consistent expert.
Jane Hanson:And it is not because they've got the finest credentials in the world. It's not because they are well known or they've written a 1,000 books or or people bow to them. It's because we know they come on, they deliver, they speak well, they can talk to time, and we know they'll show up.
Adrienne Garland:Yeah.
Jane Hanson:So once you can get into that wheelhouse, people will call you back time and time and time and again, and they'll quote you all over the place, and it's so easy. Mhmm. But you just gotta get your foot on the door.
Adrienne Garland:Yeah. Which is which is challenging for sure, but it's it's doable. So in your coaching with people and I I definitely wanna talk because I know that you have a course, and I know that you do, you know, media preparation and media training. So there's, you know, let's say that somebody gets to be on television. What what do you sort of coach people to do?
Adrienne Garland:Because we talk about the message and and pitching and everything, but then there's the okay. Let's say we get on the Drew Barrymore show or the morning show or something like that. How do we then show up and sort of match our message and our body language and and what we're saying? How do we pull all of those things together?
Jane Hanson:Well, first of all, you hire me. But
Adrienne Garland:Yes. And and you have to tell us how we do that.
Jane Hanson:Well, you know, I do presentation coaching. I do media training. I do coaching coaching for just about any kind of communications. I help people, you know, create, help them with with getting their video messages ready, all of that. But in terms of of the media so let's just say you get this big opportunity to go on some kind of a television show or a digital broadcast of some sort.
Jane Hanson:First of all, you have to make sure you know how much time you're gonna have. You talk to the producer about what are the expectations, what are they looking for, how are they weaving it into their particular broadcast? Once you know the time, then there's time management. Because you have to remember, you've got one key message. And whatever that message is, you have to deliver it right off the top.
Jane Hanson:Mhmm. So now so you you you say your key message, because you never know what can happen. There could be some breaking news or some technical problem or all kinds of things can happen. So you have to be prepared for that. Then you wanna do little mock interviews for yourself.
Jane Hanson:Have a friend ask you some questions about you'll get a framework of what the questions might be from a producer, for example, or from a, you know, a reporter, whatever it is. Whenever they booked you or they've talked to you, they set up the interview for any any media platform, you'll know what the subject is going to be. And you'll know in your head, you'll know what type of questions they'll ask. Right? So now you prepare answers for those questions.
Jane Hanson:I also want you to prepare for the worst question they can possibly answer. Are they possibly asked? Because then if you get asked that, you have an answer. Mhmm. If you don't get asked that you have a sigh of relief, but you will not look like a deer caught in the headlights.
Jane Hanson:Mhmm. So and and trust me, people can do a lot of research, and they might come back at you with something that's you're gonna go, oh, man. How'd they find that? So Right. Be prepared.
Jane Hanson:Another thing is that whatever your subject matter is, if something big is in the news that day, you might get asked about it. Like, for example, let's just say that you were I'm just trying to think of something relating to, like, that big crash
Adrienne Garland:ship.
Jane Hanson:Yeah. Yeah. Okay. So you got some products that you come in on container ships into Baltimore Harbor all the time. And now they say to you, well, it's all it's all great that you have these products, but you can be able to get them in?
Jane Hanson:Yeah. So you gotta be prepared. Look at the news and see what's out there at that moment if it's a live interview because you're probably going to be asked about it. Yeah. So Right?
Jane Hanson:And how
Adrienne Garland:do you redirect and make sure that you're talking about the things that matter, not your product, but the lives of the people, and and that you're appropriate and all of it. Yeah. Yeah.
Jane Hanson:Don't get dragged down a rabbit hole because that will eat up all the time.
Adrienne Garland:Yeah.
Jane Hanson:So you, you know, you can something like that, you can say, was that not just the worst tragedy ever? And, of course, we all feel awful for what happened and the people that died. And, you know, we still don't know the answers to all of it, and it'll take some time, I'm sure. But, yes, we do have container ships that go into Baltimore, but we also have them that go into Long Beach in California. And so all of that will be diverted in the moment.
Jane Hanson:So I'm feel confident about people have an ability to get our product. Speaking of that product, blah blah blah. So See, you're so good.
Adrienne Garland:That's 30 years of training, and that's why people need to hire you, Jane.
Jane Hanson:Ironically, we call what I just did bridging.
Adrienne Garland:Bridging. Yeah. Very ironically and tragically. Yes.
Jane Hanson:Yes. Bridging means acknowledge what you can for the question, then, make a transition. That's that's the so it's acknowledge, transition back to your message.
Adrienne Garland:Yeah.
Jane Hanson:So always keep that in mind. Because
Adrienne Garland:Yeah.
Jane Hanson:Because otherwise I mean, I've had people that have walked out of the studio, and they've said, I didn't get to say what I wanted to say. And I and my response is, but I led you down a garden path, and you merrily followed along without ever getting back to what you came to talk about. Yeah. So
Adrienne Garland:and you're in control.
Jane Hanson:Yeah. People can choreograph the interview. You really, truly can. Because remember, always think about what can I say that's going to be more intriguing to the audience than where they wanna go?
Adrienne Garland:Yeah. This is what politicians do masterfully. They always bring it back to their message. Yes.
Jane Hanson:That's yes. Now I don't want everybody to be a politician because you know what their, you know what their ratings level is. But
Adrienne Garland:Right. But they are masterful at at sticking to their message and redirecting it back to their narrative. And there is something to learn from that, although we don't wanna go that far.
Jane Hanson:Exactly. Now the other thing that I wanna talk about, depending upon what what it is you're doing, you wanna make sure that you use your potty language appropriately. Now by that, I mean so if it's a television interview, take a look and see how they dress. Because people make judgments about us within 2 tenths of a second of seeing us. That's usually before you've opened your mouth.
Jane Hanson:So make sure that your apparel is appropriate for that particular show. For Drew Barrymore, you're probably gonna wear something that's casual and kinda chic or kinda cool or kinda fun. But if you're going to be on CNN on a or on CNBC, a business show, you're gonna wanna look a lot more business like. I mean, you need to think about it, about what it is. If you're doing interview in a in the, you know, where it's not gonna be there's no video of any sort, etcetera, then you can get by with a lot.
Jane Hanson:But still, think about dressing appropriately. Then think about your posture, how you sit, what kind of chairs are you in. If it's a chair that swivels, god knows why they have swiveling chairs in some places, but they do. You you tend to swivel. The trick there is cross your legs at the ankle, and you and the chair can't swivel.
Jane Hanson:In a lot of places, they will provide makeup for you, but sometimes they won't. And be prepared. Always have some powder with you. Make yourself look your best because the lights in a studio are harsh. You wanna look the best you can.
Jane Hanson:Because, again, judgments are made.
Adrienne Garland:Yeah. Right. Which is the reality of things. Like, we don't we don't want that to be the case, but it is. It is human nature, and we need to recognize these things and be prepared for it, which is that's the message.
Adrienne Garland:And we need to understand that. And if we want to get the visibility that is going to ultimately help our personal brand or our business, These are the things that we need to prepare ourselves for and to not be afraid of. When we prepare, it can reduce our fear and anxiety. And, we need to do more of these things so that we can we can get out there and show other people that even though we're afraid that we've done it, and so you can do it too. I'm gonna I'm gonna try and get on television.
Adrienne Garland:I'm pumped up, Jane.
Jane Hanson:I think I've done. You know, I think you should. And, again, because you do so much of these conferences and and, you've got all these courses, All you have to do is just it's really simple. Everybody's got a phone. Right?
Jane Hanson:Yeah. Take your phone, video yourself, look at it. Most of the because I use video all the time in my work. And look at it and say, wow. I like this.
Jane Hanson:I didn't like that. I wanna change this. Blah blah blah. But whatever I want you to do, I want you to I want you to dim down the self criticism because we are our own worst enemies when it comes to that. So my thing is that if you're gonna tape yourself, I want you to have I want you to have 2 stars and a wish.
Jane Hanson:Two stars are 2 things that you think you did really well. Maybe it's I explained that so clearly and my enthusiasm was was super good. And then but then say, but my delivery on some of those words, I spoke too fast. So now I'm gonna work on not speaking so fast. Then you tape yourself again or you video yourself again.
Jane Hanson:I shouldn't use the word tape. And and that time you say, okay. Now I'm not talking so fast, but my gestures really stink. So because they're not in sync with my words. So now I'm gonna take I'm gonna work on my gestures.
Jane Hanson:Or maybe you used a lot of crutch words or whatever it is. But I only want you to work on one thing at a time because otherwise, you're gonna find it overwhelming. And then you'll be like, I'm the worst. I can't do this, and I'm not doing it anymore.
Adrienne Garland:Right. We don't I love this. It's iterative. Right? And and it it does.
Adrienne Garland:It breaks it down into bite sized pieces so that you don't get so overwhelmed. And, again, sweeping statement, women do tend to be our worse, and men too, but our worst self critics. And we have to push that aside if we're gonna make any progress at all. So I I I love this concept of 2 stars and a wish.
Jane Hanson:And and then There you go.
Adrienne Garland:At a certain point, we need to stop and stop making it better and better and better and just say, done is better than perfect, and just put it out there.
Jane Hanson:Yeah. I hate the word perfect because it's never gonna be perfect. No. Nothing is ever perfect. And if you think it is, then you're a mess.
Adrienne Garland:Yeah. Exactly. And we don't wanna be a mess. We we just we wanna make progress. So yeah.
Adrienne Garland:Yeah. Progress, not perfection. Right. We like we like all of that.
Jane Hanson:And and the other okay. The one other thing I wanna say is I want everybody to have fun with what they're doing. Because you deserve to have fun. You wanna show allow your passion to show because that passion is really what becomes intriguing to people.
Adrienne Garland:Yeah.
Jane Hanson:So if you don't if you're not passionate about it, why should anybody else be?
Adrienne Garland:So true. It is so true. And listen, I I say, you know, it's like we go around this world one time. If you're not having fun, like, what is the point? And it's like, it's really it's really not that serious, you know?
Adrienne Garland:I mean, come on. Mhmm. Like, let's just have some fun. I totally agree with you. I have thoroughly enjoyed speaking with you today.
Adrienne Garland:I can't wait to learn more from you. I'm taking your course. I definitely want to. How can people get in touch with you, hire you, take your course, all the things?
Jane Hanson:Well, it's very simple. My website is janehansen, h a n s o n.com. My email is jane@janehansen.com. And the course you're referring to, which is just coming up now, we're just launching it, it's all about body language, and it's through GenConnectU. So it's genconnectu.
Jane Hanson:And, you know, we can link it to people certainly if you want. And and they have 2 other courses there. 1 is about presentation training, and one is about making videos. But this new one is super fun because it really gets into specifics. And it talks about doing things virtually versus in person because a lot of us still do that.
Jane Hanson:So it's fun.
Adrienne Garland:Wonderful. Well, thank you so much. You dropped so many golden nuggets today, and I know that our audience is gonna be super grateful to you. Just thank you for taking your time and sharing your wisdom and all of the good things, Jane. Thank you so much.
Jane Hanson:You're very welcome, and everybody have a great day.
Adrienne Garland:Yeah. And have fun.
Jane Hanson:And have fun.
Adrienne Garland:This and all of our episodes are brought to you by the She Leads Podcast Network, the podcast network for women by women. Thanks so much for listening to the She Leads Podcast. If you enjoyed this episode and you'd like to help support us, please share it with others. Make a personalized post about what you took away on social media and please leave us
Adrienne Garland:a rating and review on Apple Podcasts.
Adrienne Garland:This helps our guests and our show to continue to gain visibility and traction. To learn more about how She Leads Media helps women to gain visibility, you can follow us on Instagram at sheleadsmedia, or you can head on over to sheleadsmediadot com. If you'd like to network with me and other amazing women, don't forget to join us each year for the She Leads Live conference. Thanks again,
Jane Hanson:and we'll see you soon.