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Modeling Success is created to bridge the gap between talent and brand. Putting everything out on the table, addressing current situations and hot unspoken topics that are happening in the industry that need to change. We will address topics such as the models and brand's point of view on industry topics. As well as discussing success in the industry, what it is to be a model and what agencies and brands are looking for when seeking talent. Just because you get paid for pictures does not make you a model. A model is "a system or thing used as an example to follow or imitate". A model is someone or something one aspires to become, someone who works their butt off and is someone people can look up to. This podcast is here to assist Talent in learning pride and true tactics for success in the industry.
I, Rian Donatelli, will use my 25+ years experience within this industry to discuss all these topics and more through conversions and panels with other people in the industry from talent to brand executives to the venues and establishments that we are operating in. We are going to find some hard truths that need to be heard on all fronts.
Hello, and welcome back to modeling success. It's me, Ryan Donatelli. And today, we are venturing in to the fascinating world of understanding consumer behavior and how this is a game changer for all brand ambassadors. So I wanna take a deep dive into the art of identifying your consumer avatar and using that knowledge to create these lasting connections that are completely possible and will ultimately make you soar as a brand ambassador. So at the end of the day, we all have our bullet points and our studies that we do on brands before we go out into market.
Speaker 1:And I think our initial reaction in the field is to talk to people about what we have. And, ultimately, what is the best thing to do is to capture their attention, be outgoing, and get their attention, and then talk to them first about what it is they like. Get a sense of who they are and their consumer behavior journey before you go out and just talk to them because the more you know about them at first, we'll guide you on which bullet points in your wheel's house that you will wanna bring to their attention to get and capture their attention, and then you can work on keeping it with the additional education that you do have. So the key to marketing mastery is at the end of every successful marketing campaign is this in-depth understanding of consumer behavior. It's the secret sauce that can elevate your effectiveness as a brand ambassador.
Speaker 1:And when you truly know your audience, you can communicate in a way that resonates deeply and converts potentially customers into lifelong brand advocates. And that is ultimately our goal as a brand ambassador will truly create an experience for someone through education that will then employ these other individuals to also turn into brand ambassadors because they're equally as educated and can go spread the love and the awareness in the same way. So creating your consumer avatar. To connect profoundly, you must first create your consumer avatar, a vivid representation of the ideal customer. This involves digging into their preferences, habits, interests, what their hobbies are, where do they spend their free time, and what values guide their choices.
Speaker 1:Every brand has several avatars and this is typically designed, with the brand team prior to their go to market approach. So once you identify this, you know, avatar, you can find the commonality with everyone you speak to and it is there. It there's always something there that you can lean on. So first brand is to identify their avatars and their go to market strategy. Then once you've identified the avatar or the person in front of you in this scenario, then you can tailor your message to them.
Speaker 1:So when you speak to consumer avatars in mind, you now tailor your message and approach to fit their unique profile. Speaking their language, addressing their needs, highlighting how you your product or service aligns with their lifestyle. So if you are working with a brand that is all organic and, you know, gluten free and you're at Whole Foods, it's also 80 proof, and it has, you know, reposado, anejo, and blanco, offerings, and you're at Whole Foods, you wouldn't necessarily wanna lean with the fact that it's gluten free and organic because this is what resonates most to this consumer. Okay? If you are in a whiskey lounge or you are in a tequila speakeasy or a mezcal speakeasy, you might wanna learn with, lean with the blend of the product versus it being, you know, gluten free.
Speaker 1:Because anyone in the tequila world might be more interested in what's what's in the process of the product. So tailoring your message to that consumer that you're speaking to is so key, but you've got to know a little bit about these people prior to. And if you can't identify it with your education, you wanna identify it when asking them a few questions that will lead you to know more about this avatar that's right in front of you. K? Then you wanna trust as the foundation.
Speaker 1:Trust is the cornerstone of any long lasting customer relationship and by demonstrating that you understand and care about their needs and that helps you build a foundation of trust that can stand the test of time. So again, once you understand how important it is that this is vegan or gluten free because of an allergy and you might have that similar allergy yourself, you can relate to how valuable that point is, and that's why you bring it to them because you benefits. And as a brand ambassador, understanding this is your superpower. Okay? During your promotions and events, connecting with your consumer avatar means that you're not just selling a product, you're offering an experience that resonates deeply with the audience.
Speaker 1:So keep that in mind. These these benefits matter. Then you wanna ask the right questions. One of the essential tools in your arsenal is asking the right questions and these inquiries help you uncover valuable insights about your customers and consumers, their hobbies, the factors that they influence their choices. The more you know the better you can serve them in the time that you have with them.
Speaker 1:Then remember, it's not just about making a one time sale. It's about nurturing lifelong customer relationships. And when you connect authentically and provide value and show that you genuinely care, you can turn a first time buyer into brand advocates. So nurturing that lifelong customer relationship is extremely valuable. So next time you're thinking and standing in front of someone and you're wondering what it is that's going to be the right bullet point to lead with versus just preaching your bullet points to someone else, ask them what is their typical beverage of choice if you're working with a beverage?
Speaker 1:Where do they typically shop and purchase that product? When they go out, does that change, or do are they only a Manhattan drinker at home? Do they drink beer at home in Manhattans on special occasions? Find out what type of individual and avatar you're speaking with. They might say it's when I go hunting or when I go fishing.
Speaker 1:You'll ultimately be able to understand more about their lifestyle, more about their decision making process, if they're loyal to a brand or loyal to a sale of the category. You can learn a lot about them and then sample them on your product, lead with the right bullet points and tits tidbits of education that might resonate with them, and then you can carry on with your other educational pieces. So I wanna leave you with this thought by investing the time and effort to truly understand your consumers. You're not just modeling success, but you're ultimately creating it. Think about that.
Speaker 1:But if you found this episode valuable and wanna explore more, click that rate review and subscribe, share it with other brand ambassadors, leave any reviews, or shoot me a DM if you'd like to learn more about, you know, valuable recaps, identifying consumer behavior, any ways to scale and soar in the business. You could find me obviously on Instagram under Ryan Donatelli. You can also learn more at TalentBook Master Class, which is tv master class.com, and get certified as a brand ambassador and team lead in the alcohol industry today. Shoot me a DM with any questions. Otherwise, thank you for joining, and we will see you on the other side.