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Success in aesthetic medicine takes strategy, resilience, and a little bit of moxie.
Aesthetic Visionaries is where bold entrepreneurs come together to share real, actionable insights on building and growing a thriving aesthetic practice.
You already have the talent, the intelligence, and the clinical expertise. This series is your guide to navigating the challenges of entrepreneurship with confidence and clarity so you can reach—and stay at—the top of your game.
Think of it as your business coach, industry insider, and hype squad all in one. Minus the jargon and bad advice.
Ultimately, we’re here to help you stand out and sculpt a business that’s as polished and bold as your work.
Show ID [00:00:01]:
Welcome to Aesthetic Visionaries, the show where we hear from bold entrepreneurs building and growing a thriving aesthetic practice. Let's get into it.
Dan Friedman [00:00:13]:
In just a moment, I'll hand things over to two incredible aesthetics leaders, Allie McAllister and Dr. Alex Palumba to introduce our speakers. Allie is the Co-Founder of CULT Aesthetics Clinics, CULT Aesthetics Conferences and Squeeze Skin. She has been recognized as one of America's Top 100 Injectors for three consecutive years and has mastered scaling esthetics practices into multimillion dollar businesses. As a national Galderma trainer and entrepreneur, she blends clinical expertise with business innovation, helping esthetic providers across the country achieve their goals. Dr. Alex is a Doctoral Prepared Aesthetic NP and Founder of Blonde Girl Aesthetics with locations in both Miami and New Jersey. I know the whole Moxie team has loved supporting her.
Dan Friedman [00:00:58]:
Dr. Alex has over a decade of experience and continuously innovates at her practice, delivering the latest and most effective treatments in a welcoming patient first environment. And finally, while this session is not about us, if you're not familiar with Moxie or hearing about us for the first time, we help medical professionals launch, run and grow compliant and profitable aesthetics practices. We've had the privilege of supporting Dr. Alex. Before we jump in, Alex, would you mind sharing just the 30 second summary of how it's been working with Moxie?
Alexandra Palumbo [00:01:27]:
Of course. I'm super excited to join in and interview Allie and represent also Moxie. So Moxie has been a big family for BGA. Actually, I am so grateful for their support. They literally help businesses medspas run their business from the start and continue to help them grow and contribute to their success long term. And like I said, they allow me to have so much peace of mind. Honestly, I would not be able to provide the quality of care that I do to my patients if it wasn't for Moxie. So they're my biggest support system.
Alexandra Palumbo [00:02:05]:
So I'm forever grateful to Moxie.
Allie McAllister [00:02:07]:
Awesome. Thank you, Alex. When we created this series, our goal was simple. To give influential injectors and entrepreneurs the spotlight and space to have meaningful conversations that are educational and inspiring. So with that, I couldn't be happier to hand it over to Alex and Ali.
Alexandra Palumbo [00:02:22]:
Thanks, Dan. All right, so let's start off. This whole topic is about branding, right? And how to market yourself in a competitive space. So. And you are honestly one of my role models. I did take a CULT setting score. How many? I don't even know. San Diego, I think two years ago.
Allie McAllister [00:02:40]:
Yeah, years ago. You're one of our conferences.
Alexandra Palumbo [00:02:42]:
Yes, I highly recommend Everyone to join the CULT Aesthetics Conference. Definitely had. It was a great experience. So you are, are one of the most, like, influential people for their branding. So I really appreciate your branding as well. So let's start with this. So why don't you tell us a little bit more about you and your practice and how you started your career in aesthetic medicine.
Allie McAllister [00:03:05]:
So like Dan said, I'm the Co-Founder. I think people know me now as the Co-Founder of CULT Conference, which was our first baby, and then now CULT Clinics, which is in Atlanta and Dallas, Texas. And then we have Squeeze, which is our online e commerce. But before that, I was, you know, a aesthetic injector. I started out in plastics and dermatology and then decided after about, gosh, close to six, seven years that I was ready to branch out on my own. And I think my brand, two different things. Like it started internally in clinics, Right. With just how my patients saw me, the kind of care that I was giving to them, which I think we can talk about later, like, that's the true core of branding.
Allie McAllister [00:03:45]:
And then, you know, I started a brand on social media. At first I was the dermatology np and that account is no longer alive and now it was transitioned to the Atlanta Injector. So that was kind of my start into esthetics. And then I met my business partner at a cadaver lab, which is why I think I'm so passionate about conferences and education and networking and community, and it propelled my brand and my career.
Alexandra Palumbo [00:04:11]:
Love that. I have a very similar story as well. I think for entrepreneurs, we can only like, tolerate so much of maybe people are being resistant to change or. I don't know, there's so many different things. Right. And then we just want to branch out our own. So I have a very similar background. I worked in corporate aesthetics initially and then I went into plastics.
Alexandra Palumbo [00:04:31]:
For me, it was about three years and I was like, I'm done. I'm ready to branch out on my own. So I think that sometimes it was for me that I stayed in a place a bit longer to learn more about the. The setting in the environment than I use it to my advantage. Right. But the whole time I was building this whole kind of concept and just taking notes of how I wanted to adapt my own practice philosophy. And I guess that's part of your branding in a way, right? All your shared experience.
Allie McAllister [00:04:57]:
Yeah, I mean, 100%.
Alexandra Palumbo [00:04:59]:
Yeah. And then that develops your own, your own business and your own baby. Right. Okay, so, so perfect. So obviously big fan, right? He tells us a bit more about your brand identity and how was how it was formed, was it more intentional or was it pretty much organic? You answered a little about that before, but.
Allie McAllister [00:05:15]:
Yeah, so one of the people that I love in marketing that we look up to, her name is Brittany Kroll and she has this quote and she says marketing is like asking someone on a date and branding is the reason they say yes. So marketing is like how you go up to somebody, how do you like find that guy or girl that you're interested in. Like how do you find person who's like in your age range, like similar interest and then your brand is how people perceive you. And I think for me it was really, really organic because I didn't know what branding or marketing was because 10 years ago we really didn't talk about things the way that we do now. And I'm so such a huge advantage that we're discussing these things earlier in providers careers because it's not that you can neglect the things that I prioritized, right. Like I prioritized education, my patients empathy, which was brand. I just didn't know what it was. And if I had known what it was and I could have married the two together, my career would have propelled probably higher, faster.
Allie McAllister [00:06:13]:
So you know, I think it was definitely organic. And then as we've become more sophisticated, right. You see the CULT brand as it is today and you think it started out that way and it's, it's just not the case. Right. Even with our conference, we're getting ready to have number seven and number eight this year, which is wild. And if you were at the first conference, shout out to the OGs, you saw the board that we stuck up on the back of the conference wall, you know, it was not the same. So I think those larger brand identities are really solidified over time. But those core brand identities, which are the ones that I think that you can't fake, have to be organic or they're not authentic.
Allie McAllister [00:06:52]:
And yeah, I think for me personally what I hope my patients think and feel about me is that I'm confident, I'm educated, but I'm really down to earth and I'm approach, I love to give my tox, but I'm also a little woo woo, you know, like I like astrology and filler. So I think that's what my pantry patients would say about me. I hope and I feel like that's my personal brand. Yeah.
Alexandra Palumbo [00:07:15]:
And that's what attracts your patients. Right, so exactly. Yeah, that's super important. I always say that It's. It's really important, first of all, to have that foundation. Like, you can't change your upbringing or how you got. And that's. I always tell my patients that because there is not one injector that is the same.
Alexandra Palumbo [00:07:31]:
And we all learn from. From different people, which I think is so cool to think about. Like, we're all individualized. My consultations are this much money because you're basically paying to know, like, get all my brain, you know, all my knowledge. That's what you're paying for, all my expertise. So you are not just paying for me, you're paying for all of my trainings that come along with me. So I think that though the fundamentals, your foundation, those are always going to be part of, like, your brand, like, your identity. Right.
Alexandra Palumbo [00:07:58]:
But then it's. It's more than that because it's how you, you know, evolve. And that's where, you know, also Moxie can help support this. But, yeah, how you can evolve into, you know, branching out and hiring people and then the marketing space, like you just discussed. Right. I think that a lot of people. Well, we'll talk about this also later on. But I think that really being true to yourself, like you just described 100%, attracts your clients, and it will just come naturally and organically.
Allie McAllister [00:08:28]:
So much easier, too. Right. Like, you can only fake it for so long, and that doesn't mean you don't improve and grow and change. Right. I'm not the provider that I was 10 years ago. And your clinic doesn't have to look the same way for 10 years. And just because you said, these are my colors 10 years ago, you can change your mind if you're, like, over neon or something. But I do think if you're trying to do something that's completely inauthentic to you, it's exhausting and you're busy doing other things.
Alexandra Palumbo [00:08:54]:
Yes. All right, so that leads us into branding and identity. So my first question for you is branding. We all know this. I think that one of the first things that we do. I remember. So Moxie wasn't my first partner, but they'll be my last partner, that's for sure. But the first thing that you do as an entrepreneur is you just are so excited about, number one, what you're going to need your business, right?
Allie McAllister [00:09:16]:
Yes.
Alexandra Palumbo [00:09:16]:
And then number two, your logo. But we all know that that's. Know more.
Allie McAllister [00:09:19]:
The color, the fonts. Look, you know why? Because we're all aesthetic girls and we all have this, like, art inside of us. We Grew up in the paint era, at least I did. You might be too young for that. You might be just a Canva girl, but before Canva, there was paint. You scrapbooked. Like, that's the fun part. And it is really fun to do that.
Allie McAllister [00:09:36]:
And I think it gets you excited about it, but you got to go, like, deeper.
Alexandra Palumbo [00:09:40]:
Yeah. So that's just kind of surface level, right? It's exciting when you launch a business, but that's just pretty much surface level because then you have to build everything, right? So how would you define a brand?
Allie McAllister [00:09:52]:
It's your why as a company, right? It's what. It's this emotion that you evoke in people, right? So, like, when people come to see me, I hope they feel those things that I think describe my brand. I hope they walk in and say my space is like stunning and gorgeous and elevated and they know they're going to get a five star experience. But then they meet my front desk and the first interaction is so, so, like personal and friendly. They're never austere and cold, right? It's elevated. But this confident, comfortable environment. Right.
Alexandra Palumbo [00:10:24]:
I'm so happy we'll talk more about that. But yeah, yeah.
Allie McAllister [00:10:26]:
So I'm really. I. That's just for me, right? People that want something that's austere and snobby, I don't want to deal with those people all day long. So, you know, I don't want to see them now if they wanted to feel like, you know, they're getting shot up in a back alley. Like, I don't want that either. That's your brand, right? Simon Sinek, he says, like, people don't buy what you do, they buy why you do it. Right. And so they all know we do botox, right? Like, duh, we're in aesthetics.
Allie McAllister [00:10:50]:
But, like, why do I do it? I do it to feel confident. I do it so that later on in life I can do less. I do it because I want to be. I always say, like, I'm. I'm high maintenance to be low maintenance, right? These, like, high maintenance things that keep low maintenance. So I think that's more what branding is.
Alexandra Palumbo [00:11:05]:
So I completely agree with you. I also love how you talked about everybody that works for your brand is an extension of you. That concept is, like, so meaningful to me because we work so hard, obviously to build this, like, little idea, this concept that I always said, like, we are our biggest cheerleaders, right. To be honest with you, that was always a struggle for me, trusting anyone to be part of my business. And I went through my fair share of assistance and partners, and that is, like, one of the most important things. Honestly, like, my mentor taught me. She was like, you have to hire slow and fire fast. And, like, I was so grateful to her because that just stuck with me, like, literally for my entire life as an entrepreneur.
Alexandra Palumbo [00:11:48]:
Something else that I always live by is how you do anything, is how you do everything. I really stress that to my staff. Like, you work for this brand and this business, and you have to, you know, see that in a similar way in a concept and. And the people that do. I always. I'm like, we have a shared vision, right? We have a shared foundation. You are an extension of my brand. You're my family.
Alexandra Palumbo [00:12:12]:
And I always think like this, too. Like, we are also as one. We are nothing without our team, right? We can only do so much. So I completely agree with all those points that you made, and I think that's really important to discuss as well.
Allie McAllister [00:12:26]:
The team has to be bought into the vision and the brand, and you have to be clear on it before you can make them be bought into it. And that's time. And that's okay.
Alexandra Palumbo [00:12:33]:
Of course, clear expectations and alignment. And that's where the whole fire fasting comes into play. Because you. I always say, like, I pretty much know within maybe four weeks that they're going to be aligned with me or not, and I'm just like, you know, and no hard feelings, like, this isn't for you, and that's fine. A lot of people struggle with that. And I'm just like, what are you doing? You know, it's not of courtesy to you to keep them on your staff. And I've actually had to learn that the hard way. So.
Alexandra Palumbo [00:12:57]:
Next question. Med spas often struggle with differentiation. We kind of are hinting at all these throughout our responses. But how can a provider make their brand stand out in a competitive market?
Allie McAllister [00:13:11]:
I think you have to stop focusing on yourself and you have to solve a problem for your patients, because there are, at this point, so many beautiful aesthetic providers on social media. You know, it's just like, you're bombarded by it and patients aren't just looking for that, right? They all have problems. So I think the number one thing to do is to figure out what problem you solve and talk about that and talk about it obsessively and prove that you can solve that problem. Do you solve wrinkles? Then you better show it on your social media all day long. Do you solve pigmentation? Then be the laser queen and, like, solve it all day. But I think what we can do is take our patients and kind of like guide them on this aesthetic journey and solve problems for them, help them through their issues. And I find that that resonates so much more with patience than us being so obsessed about, like, us, if that makes sense. Yeah.
Allie McAllister [00:14:08]:
And then from Med Spa, I think, you know, I think if you're really worried, I hear this from people in our patreon and people at conferences, they're like, you know, someone down the street opened up, blah, blah, blah. And I'm like, focus on your lane. Like, you should not even be worried about it. And we've all gotten trapped in that cycle of feeling like someone, you know, took a patient from yours, copying you. And I'm like, just focus on you and your patients and your outcomes. And if you're delivering beautiful outcomes, you're doing the right things, following up, being ethical, providing treatment plans, you're gonna be fine.
Alexandra Palumbo [00:14:41]:
Profit will flow, consistency will come. So the trust in the process and believe in it. If you're being your authentic self and providing the quality of care that you initially that, that purpose, that why, why you started going to happen for you. I completely agree.
Allie McAllister [00:14:54]:
And I think you also have to be really critical of your own work, especially in the beginning. And then the second time is after you've been doing it for five years and maybe you've kind of lagged on going to conferences or you've lagged on your network, start looking at before and afters. And if you're not, then like, whip it up in shape.
Alexandra Palumbo [00:15:11]:
It's so, so true. I, I'm also professor, so I teach undergraduate nursing students two days a week. That's like my part time thing. I work six days a week. But I do that because I absolutely love education. And we make them define the word accountability the first day of their semester. And I think a lot of people don't hold themselves accountable. So I love the fact that you said that you're reviewing your before and after.
Alexandra Palumbo [00:15:32]:
I mean, we just talked about growth, right? But we started on day one is definitely not who we are today. Every single conference and every single person that you actually like, you know, even just. I have a group of girls that I absolutely love and they're my support system too. Like there's like 20 of us and we just bounce ideas off each other all day long. And it's so fun. But, you know, we definitely have to hold yourself accountable. I always say that one of my biggest takes after I left corporate and private practice was that I never wanted my med spot to feel like a factory. And I tell my.
Alexandra Palumbo [00:16:05]:
All my patients with my consults are an hour long and I tell them the first day I'm like, I looked them in the eyes and like, I treat every single one of my clients as if they are my only client and they were family to me. And like you said, so hardcore, like relentless and helping and like just sincerely helping them with whatever they're interested in, you know, refreshing or whatever. Being like, that's what draws people back because it's authentic, you know, it's all about treating symptoms and remembering your foundation, your why. So I completely agree with you.
Allie McAllister [00:16:36]:
Yeah. And tapping into that empathy of being a. Especially, like, for us as nurses, you know.
Alexandra Palumbo [00:16:42]:
Yes, of course. What steps have you personally taken to make your own brand stand out?
Allie McAllister [00:16:47]:
I know I keep saying this, but I think it's just being myself and showing up consistently. You know, I've had an Instagram for, I don't know, six, seven years. My growth has not just been explosive. I don't post a lot of, like, controversial topics. It's not really my forte. But I think what I do is I show up authentically on stories and I'm able to connect with my patients so that I have attracted a clientele that I really enjoy. We enjoy each other. I think that's just being, being myself and leaning into it and then sometimes getting analytical with it.
Allie McAllister [00:17:20]:
Like, I do have a chart that says, like, who is my ideal patient? You know, what poster performing well? What is not performing well? What are the things that I want, you know, to talk about more? What are the problems that I want to solve more? So kind of blending that, you know, what comes naturally and then that business branding side too.
Alexandra Palumbo [00:17:37]:
Yeah, I completely agree. Okay. How important is it for medsa owners to brand themselves versus branding their business?
Allie McAllister [00:17:46]:
You know, it's interesting. I think it can be a great thing and a bad thing. The stronger your med spa brand, the less that your business depends on you as a provider solely. And I think it depends if you are going to be a solo entrepreneur, it's just going to be you then, like, you are your brand, you are your med spa. Even if you want to have two accounts, you are. If you want to build a team, it becomes more diffiCULT if you have built your own brand so big that it outshines the brand of your company. So I can speak from a little bit of experience on both sides. I've been just a solo injector and I'm like, heck, yeah, I love that everybody wants to come see me.
Allie McAllister [00:18:28]:
And then when you've spent a lot of time building up providers that are better than I am at this point, because they've trained with me for so long, they skipped the crappy trainings. I send them to the best of the best, and then someone wants me to do their lip filler. I'm like, yeah, but this person is going to. I promise you they're going to be better. So that is where I think it's a slippery slope.
Alexandra Palumbo [00:18:48]:
Yeah. I'm not. I'm a solo provider. I'm not there yet. I hope to be. I have two exes, and I'm very happy with where I am right now. Yeah.
Allie McAllister [00:18:56]:
And there's no right or wrong. Right. And you also don't necessarily know where you're going to be. So it's not like you should hold back on branding.
Alexandra Palumbo [00:19:03]:
Yep. You said something about having two accounts, and that is something that I've kind of. I've contemplated. You know, you always think about it. Right. But I. I don't want to separate my accounts. I don't think you.
Alexandra Palumbo [00:19:13]:
I'm not sure if you have one. You have a civil for call and then yourself as well.
Allie McAllister [00:19:17]:
Right?
Allie McAllister [00:19:17]:
Yeah.
Alexandra Palumbo [00:19:18]:
So I'm very, like, I'm very happy with it right now. Like, I. I think exactly what you said is, you know, if your business is growing more or versus you, but you have to, like, marry the two together and have a healthy balance of those.
Allie McAllister [00:19:29]:
And you also have to be able to manage it. Right. Like, we're all human and managing multiple accounts is another job in itself. So, you know, I think if you're starting out, then have one account. That's what that would be my advice.
Alexandra Palumbo [00:19:45]:
Completely agree. And then you're like, reposting on both accounts. It's a whole lot more work. All right, we're going to do some lightning round. Ready? Time went by so fast. I can't believe it. Okay, so let's talk about first one. What is the most overhyped treatment in aesthetics right now?
Allie McAllister [00:20:01]:
Okay, so here's what I think is overhyped. I think critiquing celebrities and guessing what they've had done is so overhyped and not on brand for my personal brand. So I'm an open book. I've had an upper blast. I've had my boobs done. I had a little lipo. Like, I am totally open to saying what I've had done. Does it annoy me when celebrities say they, like, drink olive oil? Sure, maybe a little bit.
Allie McAllister [00:20:26]:
They don't have to tell you. I don't know. Something about the, like, funny. The knit cookie of other women especially. It just irks me a little.
Alexandra Palumbo [00:20:37]:
Okay, I completely agree with you. So I've never done that before, but I saw JLo. I don't know what she was on some, like, real or something recently at, like, an award show, and I saw her eyes, and I was like, oh, my goodness. Like, I had no idea because everything's always filtered, right? Okay.
Allie McAllister [00:20:58]:
That's the thing. And that's what I have patients that send me celebrity photos. And, like, what do you think she had done? And I'm like, I think she had hair and makeup. I think she had a photographer. I think she had. Because, like, if you go to my social media, I have professional photos that are done. And if you see me Today in clinic, 30 minutes ago, I didn't look like this. Like, it feels a little icky.
Allie McAllister [00:21:17]:
And then it's also this, like, chase for perfectionism that I, like, personally just am exhausted by.
Alexandra Palumbo [00:21:22]:
I actually love when they point out, like, celebrities, like, the unfiltered or on airbrush shots, there's no such thing as perfect standing. Always tells my clients that they're not stop picking those little bumps in your face. No one sees them. You see them, and you make them so much.
Allie McAllister [00:21:35]:
I'm like, you got to get a hobby. Like, I one time I got bored, so I got some citrus trees. Like, another summer, I had, like, this little lull, and I started playing golf. Like, you got to get hobbies if you start getting.
Alexandra Palumbo [00:21:46]:
Distract yourself. Okay, well, one more. If you could only perform one treatment for the rest of your life, what would it be and why?
Allie McAllister [00:21:52]:
Maybe Sculptra. I'm a big Sculptra fan. I love bio simulators. They bring in the natural girlies. I'm a fan of that.
Alexandra Palumbo [00:22:00]:
I love Sculptra. Actually, my practice has transitioned to mostly Sculptra. To be honest with you, it was crazy because in the beginning, it was all tox, and now it's just, like, everyone is doing Sculptra, so.
Alexandra Palumbo [00:22:10]:
Okay. Since you said Sculptra, I would honestly, I think it's tox. Like, I could not live without tox. People come to me in their 30s, and they're like, I think I need an upper left. And I'm like, no, babe, you just need some good.
Allie McAllister [00:22:21]:
It just needs to kick in.
Alexandra Palumbo [00:22:23]:
I'm like, you just need to be appropriately dosed in your crows feet. You don't need left right now, okay.
Dan Friedman [00:22:28]:
Maybe we'll jump to two or three questions from the audience. That sounds great. First Question. You mentioned using stories. Do you have a social media manager that you recommend or do you do it yourself?
Allie McAllister [00:22:40]:
Yes. So I use Brittany Kroll from the Beauty Table. I love her. She helps me make my actual reels when I story. It's me. I think you can tell when stories are done by marketing agency. It might take you a couple companies to feel somebody who's like really authentic to you. And I go through everything ahead of time and like I've worked, I've known her for like eight years so she knows me.
Allie McAllister [00:23:06]:
But I think stories have to be you. I think your actual reels and posts can be assisted by a marketing company.
Alexandra Palumbo [00:23:13]:
I, I completely agree. Your patients know when it's not you. That's who you are. So it's hard to. They know patients know you. So I completely agree.
Dan Friedman [00:23:22]:
One more social media question. I'm not into dancing for TikTok. What is the minimum I can do for social media?
Allie McAllister [00:23:30]:
You don't have to dance. If that is not on brand for you, do not dance. I think you that is a branding thing. If you are a dancer and you're great at it, good for you. I've never been great at it. But like the minimum is that you need to figure out why you're on social media. Posting to post is a waste of time. You're there to solve a problem, you're there to attract right patients.
Allie McAllister [00:23:50]:
So niche down if you're the problem you're solving, like Alex said, is you think you need a blast, but really you need Botox. That's all you talk about. That is the tagline you don't need blf, you need Botox.
Alexandra Palumbo [00:24:01]:
I actually get a lot of inspiration from my social media, from my patients and I do a whole educational component on whatever they ask me because obviously there's a lack of knowledge there.
Dan Friedman [00:24:11]:
Besides, for cold conference, what's the best conference or training that you recommend going to?
Allie McAllister [00:24:17]:
Okay, so obviously I'm biased about cold conference because we hand curate all of our speakers to make sure that it is not branded. When you're getting CMEs and we kick all of industry out of the room. So they're going to tell you what they're actually doing in their practice. But if you're not going to do a conference like that, I think that is where you make your community. That is your once a year conference. Other than that you're going to get strategic on specific areas of the face and someone who kills it. I kill it with Sculptra. So you want to do a private Training with me on Sculptra.
Allie McAllister [00:24:45]:
I think that Natalia Guzman kills it on but augmentation. She is out in la. You're going to book a private with her for that. I think Shelby Miller does an amazing under eye cheek brightening. You're going to do a hands on training with that provider. You are going to spend a lot of money on it. It's going to feel like a whole master's degree. But I think that you find a really, really high quality community conference.
Allie McAllister [00:25:07]:
It's going to be high value like a cold conference and then everything else. I think you do hands on private.
Alexandra Palumbo [00:25:13]:
Completely agree with you. Every single esthetic injector should have a cadaver course under their belt in order to inject. I feel like that should just be a standards of practice at this point. Also I love Dr. Doan. I took her facial about her facial balancing course so I, I completely agree with you Ally. Everyone I know all those injectors, they're amazing in those specific areas. Dr. Doan also focuses on facial balancing so I highly recommend her as well.
Allie McAllister [00:25:38]:
Yes, niche it down.
Dan Friedman [00:25:41]:
Awesome. And last question. How do you decide whether to introduce something new into your practice?
Allie McAllister [00:25:47]:
I am not the first to jump on a device. I'm very, very slow on devices. I ran a very, very busy, successful practice with injectables and a microneedling pen alone for over a year and profited millions. I think it's genius. I think you do not bring on a device like a laser RF microneedling until you have multiple providers that are busy enough to feed that device. Otherwise it is going to take up your time and sit and become a close hanger.
Alexandra Palumbo [00:26:17]:
I completely agree with you. That's where I'm at right now. I'm so happy with just my injectables, my heels, my micro needling. I have prf. You know, I also do hair restoration. I'm doing very well with just those things and I'm very happy with them. I worked in a private practice where machines just sit there. I also feel like it's really important to say that, you know, I don't want to treat my patients like they're guinea pigs.
Alexandra Palumbo [00:26:40]:
I will not bring anything on. My practice that is not FDA approved has backed by research, MSB practice. Like I just don't feel comfortable, you know, jumping on a bandwagon when we don't know the aftermath. Many years.
Allie McAllister [00:26:52]:
Yeah. And we just need to think like we're taking care of our own family members. But it's also a business and the more brands of filler that you have sitting on your shelf, the higher you know those prices are for you and it's confusion for yourself, your other providers, your patients. So, you know, we're all artists. We really just need a couple paints and we can usually do a really good job.
Dan Friedman [00:27:14]:
Thank you so much, Alex and Ali. We appreciate you both sharing your expertise and insights today. If our audience would like to keep learning from you, what's the best place to find each of you?
Alexandra Palumbo [00:27:24]:
Find me at @blondegirlaesthetics. That's my IG handle and my website is www.blondgirlaesthetics.com. Very easy.
Allie McAllister [00:27:32]:
You can find me at the @atlantainjector and that's my Instagram. That will take you to all the other platforms. DM anything you ever need. I think that's another thing for these device questions or different treatments. You can always DM somebody in the community. Reach out. Create a community for yourself. I can't speak for everybody, but most of us are really happy to answer questions about what we do in our own practice.
Dan Friedman [00:27:53]:
We appreciate that. To everyone who joined us today, thank you for tuning in. If you enjoyed the session, we would love to hear from you. Let us know what resonated and what you'd like to see more of next time. Also, I'd love to invite you to next month's Aesthetic Visionary session with Hilary Hogan, Founder and CEO of Bearskin Marin, and Kaylee Lindelm, CEO of Pop Aesthetic Leadership Academy. They'll be talking about creating a luxury patient experience. You can register for that at joinmoxie.com events as a quick reminder, today's event was brought to you by Moxie. If you'd like to learn more, feel free to check out our website at joinmoxie.com thank you again for joining and a huge thank you to Allie and Alex. We hope to see you at our next chat.
Show ID [00:28:38]:
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