Subscribe
Share
Share
Embed
Formerly Creative Business Mindset Podcast™
Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose.
Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable.
If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place.
Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small.
Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, increase your income, and grow without losing yourself in the process.
This is not about overnight success. This is about building a business and a life that actually fit together.
Powered by Creative Business Network™.
Disclaimer: Business Therapy with Joké™ and Creative Business Network™ do not guarantee specific results and are not responsible for any business, financial, or personal decisions made based on the information shared on this podcast. The content reflects the personal experiences, opinions, and insights of the host and guests and is intended for educational and inspirational purposes only. Please consult qualified professionals for financial, legal, tax, medical, or mental health advice specific to your situation.
Welcome back to the show. You see that today is a little different. We're having an in-person
interview and recording and Pacha, my good friend, is my very first guest in person in my office
slash studio. And I just, you know, I've been thinking a lot about this and I realized that
I have a lot of amazing friends that do amazing things and so I thought
you know what why not bring them on the show you know tell your story because you have such an
inspiration I have been in we co-hosted an event recently and I learned so much from that that has
transformed the way I look at money and the way I look at wealth building.
And I know that you're watching today and you're probably thinking we've all been conditioned to
think that, you know, wealth, you have to have seven figures, six figures to be able to build
wealth. And I'm learning that that is different. It's not true. You can start exactly where you
are. You can actually build wealth you are and you can actually build wealth
and legacy that you can leave behind because that is really why we do all we do. So we have
something to live for the next generation. So without further ado, meet my amazing friend,
Pacha Badibanga, and she's the CEO and founder of Afia Legacy. Hey friends, welcome to the Business Therapy Podcast with
yours truly, Joker. Business is like jigsaw puzzles, but it is no child's play. The excitement
of creating something of your own until you realize half the pieces are missing. Been there,
done that. Fell flat on my black behind with scars to show for it i wear many hats mom author
certified life coach at the core i'm just a nigerian girl in america navigating the glorious
mess of entrepreneurship while living my soft life with a side of crisis i've figured out a few things
along the way and i've got the receipts join me as we separate the math from the drama, one small business at a time.
Let's go. She's a financial literacy expert. By the time we're done today,
you're not going to remain the same, promise you. So welcome to the show, Pacha.
Well, thank you. Thank you so much, Joquette. And let me just say, I am very, very honored to
be here in your space and it's beautiful. I love it. And I'm very excited
to be able to share with your audience, your community, what I do, who I am, and just how do
we help each other get to the next level, right? Yes, really, that's what it's all about. Everything
that we know, we share so that we don't know who's going to benefit from it.
And we're not gatekeepers of things.
But before we go into all the amazing things that you do today, I'd like to start with what I call the story behind the glory.
So what is your story, Pacha?
Well, like you said, my name is Pacha and I am a woman who wants to bring every other woman together because I have just had that opportunity to be brought up.
I was raised by a woman and I'm a mom of boys, so I'm not raising any women.
But in my community here, I get to nurture the women. So like I said, I am a mom. I'm a wife. I'm a healthcare professional by trade. I've worked
in leadership and I've taught nursing before. I love my nurses. I love the fact that nursing is a background that has fostered me, that has
built me into this strong, determined and powerful woman, I would say I am. And now for the last
couple of years, I transitioned into wealth building. Wealth building, because you know what?
As a healthcare professional, as an immigrant in
this country, as a wife, a woman at home, and a mom, a lot of things that we never learned in our
upbringing is how do you really grow money without coming from money, right? And a lot of us, we did not come from money, but we have the
opportunity to create it. We have the opportunity to change the story. And that is only if we take
certain steps. It's not that if we have all the money handed up to us, or we work our butt off,
or we work so hard in our lives, but how do we create that wealth with the little
that we have and all of it just comes around to knowing having the information and so here we are
sharing the information yeah we are and i would say that you know your background we're going to
tie that into this because your background in health healthcare is what really opened your eyes to all the things
that could go wrong if you're not building your wealth correctly because with all the conditions
to think that 401k investing in stocks those are the way to go you know putting your nest egg and
those are all great things but there are so many things
that we don't know in between. Tell us about briefly how your experience as a healthcare
professional and seeing how your patients end up from being wealthy, because we know that healthcare
is one of the things that can run people into bankruptcy in this country. How that's formed your decision to go into wealth
building? Let me just clear this up real quick here. So when we're talking about investing 401k,
like you mentioned, and all that, those are all great things, guys. If you know about it,
it is really amazing to be able to say that I have planned for my financial future utilizing these portfolios or
these means out there because they are there for that, right? They've been around for a long time
and they do work for certain people. But if I take myself back in the healthcare background,
the one thing that I have seen the most is that life can change in a matter of seconds.
It really doesn't take much for your safety nets to be shaken.
Now, you need to make sure that you are ready for that quick when it happens.
Right. You have to be ready. You have to be prepared.
And so the concepts that we are bringing together is that preparedness.
How do I ensure that should anything happen to me, my health, how do I stay okay?
How do I not scramble, right?
How do I not have everything that I've worked hard for
stay holding and not come falling down? And again, a lot of it is just planning,
making sure that I have my eggs in the right basket. That's it, right? It's very simple,
like that. Just put your eggs in the right basket. That's it. right? It's very simple. Like they just put your eggs in the right basket.
Okay. So that sounds simple enough, but I know you're going to walk us through exactly what you
mean by the eggs and the baskets. And when you say scrambling, one thing that stuck with me from
the last conversation we had when we were in that class doing that event was you said when people die
the thing that happens you see them raising GoFundMe for their funeral and you said GoFundMe
is not a plan it's not a plan I'm sorry to tell you that GoFundMe is not a plan so that really
shook me to my core and I remember a few days later maybe even the same day I called
you I'm like girl I need a consultation and we set up everything since then and I'm feeling a
little less frazzled because once you know you know once you know you can't unknow it and I just
couldn't sleep anymore after I learned what I learned. So let's start from the traditional egg and baskets.
The typical way that, because you broke it down so nicely in your presentation, the typical way that
a person would want to build their wealth and save money and maybe the savings account, the check-in,
the whatever, however, all the buckets that people put money into, quick highlights,
if we can, if you can touch on each one and the benefits and the disadvantages.
And then as we walk our way towards what is actually the best way to go.
First of all, I'm going to say I am not like a tax expert, but and a lot of this information
we're going to share, please check with your CPA, check with your tax expert and to make sure that you are doing what
is right for you. But when we are talking about those baskets, right, there are only three.
The first one is wherever my money is sitting. Is this in what we call tax now tax letter or tax advantage those are just first
the first three basket tax now is the money that you usually have in your that you get paid from
your work your job or whatever that you have paid taxes on and just let it sit in a certain basket
and then you have tax letter is those monies that you don't pay taxes on today you put it in this
basket it's growing for you.
And down the road is when you take it out
is when you're gonna pay taxes on it.
For example.
Yeah, for example, you have things like your 401k,
you have things like your 403bs and stuff like that.
And then you have what we call tax advantage.
Now, tax advantage is that basket
where I have paid my taxes, I work, I make money, I get paid or whatnot, I've paid my taxes. And now I put my money in this basket where all my growth are tax free. I don't have to worry about paying taxes. Right. And you have things like your Roth IRA or your cash value life insurance. Those come in that tax advantage basket.
life insurance. Those come in that tax advantage basket. But before we even get there, that becomes to me, I feel like that is like an extra step. But when we are talking about building wealth
and building it the right way, there's what I like to call the Maslow hierarchy of needs
when he comes to financial strength, financial foundation, right?
You can Google this.
Actually, if you type on Google, how to build a solid financial foundation,
it's going to bring you this pyramid kind of a thing, right?
And that's what Maslow Ayurveda needs look like.
It's also a pyramid.
What is your foundation?
What do you have at the bottom?
And then what is next? And that all it tells you is like, what are the
steps I need to follow to make sure that financially I am strong? The first one is make
sure you're in good health. Make sure your health is taken care of. So you have healthcare coverage
and you have all that. You have a roof, you have food, you know, that's kind of how it goes. Yes,
the basics, you have them. Now the next steps, when it now the next steps when it comes to finances when it
comes to money the next step that is very very necessary is protection you want to protect your
everything you want to protect your ability to earn the income. You want to protect your ability to feed yourself, your ability to
dress yourself, your ability to protect, I mean, your whole house, you need to protect it.
And a lot of times when people start working, you have a good job, you're making good money.
The next step is what? Investing. And guess where is that investing in that hierarchy of need?
It's the very, very top, right?
What you call in French, we say,
la cerise sur le gâteau.
Because that's how you speak in French to us now.
But what that means is investing comes very, very last.
Because what a lot of people do,
you start making money, you go straight to start investing.
You start putting money here, you put in the stock, you put in your retirement plans, you
put it in all these places.
But then ask yourself this question, should I lose the ability to make income?
And when we're talking about the ability to make income, I'm not talking about your life.
I'm talking about, can I still go to work? If I'm a bus driver, can I still drive my bus and get paid? If I'm a nurse
like I am, can I still clock in and clock out and get paid? Because if you lose that ability
and there are certain things that actually stops you or makes you lose that ability. And it's things like sickness, disability, old age, or death.
Those are the four things that would actually disrupt your ability to make income.
We're not talking about you getting yourself fired, right?
Because we can't go get another job.
Right.
But let's say you get a serious illness.
Oh, today, knock on wood, Mr. Smith has cancer.
Cancer doesn't kill you right away.
You will be sick for a while.
Now you can't go to work.
How do you replace your income?
How do you continue to pay for all those basic needs that you have there?
And I always like to add this without disrupting everything you've
worked hard for, without disrupting all your investments that you have up there. Now, if that
protection is not there, you don't have that as a foundation. And once you lose your ability to
earn income, guess what happens to your home? What happens to your house? It comes crumbling.
come guess what happens to your home what happens to your house it comes crumbling yeah all your investments they come scrambling they come down you see that and that's where we say in this
country and i think it's the same thing in the world illness critical illness and chronic illness
are the number one cause of poverty and bankruptcy.
And I used to wonder how and why until you start seeing.
When you see homeless people out there,
not all of them is because they were bad, right?
No, it's because life happened, right?
That unexpected happened and they probably did not have a plan.
When you go to Walmart and you see a 85-year-old still working, ask yourself why and listen to their story. And you would realize that
if I had this as part of my financial portfolio, that protection, if I had that as part of my financial portfolio, then you have that
sense of security. And what does that look like, right? Okay, Pacha is a nurse. I work. I make a
pretty good living. I have my boys. I have three boys, all of them in sports. So I'm a sport mom.
And my kids like to travel. We like to travel. So I take them on trips whenever we can,
right? We on and off, we like to go out for meals. We like to go out and watch a movie and
just have a good life because we work and we can afford that, right? So now I get sick
and I can't work anymore. I can't bring my income anymore.
And if you understand the system in this country, you will know that if you're not clocking in and clocking out, you only have so long that you're going to end up needing help.
Yeah. Right.
Now, where do you go get that help from?
Usually there isn't.
There really isn't. Right.
So now I'm going to look and say, oh,
I have a savings account. Oh, I have my 401k that I've been contributing to planning for my
retirement. Now I'm sick. I think I work anymore. Where do I go get this money from? And you realize
that before you even get any help, you are going to have to deplete everything you've worked hard for.
But should you have what we call income protection?
That is when sickness happens.
You leave everything you've worked hard for alone.
And because I paid for this protection, now this protection pays me when i am sick and that is what you call
insurance when i talk and girl let me tell you if your audience is our african people guys you
have to excuse me everybody you will have to excuse me they're not african they're going to
learn they're going to learn something because anytime you bring the term, the word life insurance, people get offended.
People actually get offended for mentioning life insurance.
Why?
Because they feel like you're calling death.
Oh, yeah.
It's our superstitious beliefs.
Because they feel like you are attracting death.
I actually have had a
couple tell me it's very unfortunate how you're manifesting death upon you. Wow. I don't know
about manifesting death upon me, but I do know that death exists. All of us, whether you like
it or not, one way or the other. When it happens, one way or the other, you're going to end up
living. You know what? what recently since you and i
got together my life has changed and this is why i wanted to bring this to everyone i've been talking
to my kids about end of life i've been talking to them about what happens i bought this whole binder
that's helping me plan everything where everything is and then i keep telling them I'm not dying nothing is wrong with me I haven't been diagnosed
with anything but I have seen friends I have friends who have lost family members I have lost
some of my best friends family members of mine as well and I saw how at the end of their life
the people that they left behind were struggling and fumbling to find the basic
things.
We can't even get into her phone.
We can't get into her bank account.
We can't get into the, I know the bank accounts, they get shut down.
You told me that, you know, as a nurse, you are in the hospital, somebody dies under your
watch.
The first call you make to the coroner's office, that call, what follows it?
Hey, quick word before we continue.
If you're afraid to start a new venture or you're ready for the next step, but not sure how to get
there, I want to invite you to join me inside business therapy at jokedurojai.me. This is where
we take it to the next level. We talk it out and map out your next
steps so you can move forward with clarity and confidence. jokedurojaye.me. I'll leave a link
for you in the show notes. All right, let's get back to the episode. You know what they call
probate court? What? Probate. That's what follows that call. When you pass away,
I don't know if you knew this, but I found this out reading books and because I got informed,
right? That's how he found that out. When you pass away, actually, a lot of your accounts are locked.
They are locked. Why? Because you have to liquidate your estate and it goes through a court and that court is called probate court.
And in our circle, we like to make fun of it and say probate court takes a long time because you are not the first one to die.
So you are not a priority. Right. You got to wait for your turn this is true because my friend who who passed away her
husband was going through this for a couple of years they're still in the middle of it it's been
almost three years now and so when that happens and you're you're already imagine your family
members who are already dealing with the death of a person that's enough stress in itself but now they have to go
through probate because everything you have that you think everything that you think you have it's
locked until all your debts are paid and they get the change on top of that yes and you have to pay
court fees you have to pay the lawyers and at the end of the day they may be owing the government
yes at the end of the day you might not have owing the government. Yes, at the end of the day, you might not have all the things.
So that's why it is crucial.
It sounds funny when we talk about it this way, but it's a serious matter.
And so how do you ensure beyond all the we're saving money with all the things that we have that, well, there's also trust, which is a totally different thing.
That is a whole lot.
And just not long ago, I decided that I'm going to learn a little bit more about trust, you know.
And I don't even want to talk about it because I don't know much about it.
All I know is that it is a good thing to do.
It can protect your assets for you.
But you have to know.
Because there are a lot of different kinds.
Absolutely. And they all have different clauses. Yeah. But for the purpose of this,
I really would like to call your attention on what you call income protection and how do you
protect your income? You protect it with a life insurance policy that has what we call living
benefits, right? Now, when you're talking about a life insurance policy that has what we call living benefits, right?
Now, when you're talking about a life insurance policy that has living benefit,
it is that kind of policy that, you know, when I have this, I have this insurance.
And when we talk about insurance, guys, we're not calling upon death.
Insurance is just a way for you to transfer risk. That's just the definition.
Well, it's the same way you don't get
in the behind the steering to drive your car without putting insurance on it, right? It's
exactly the same thing. And I think that we business owners, small business owners, most of
us, we are so focused on building this business, building this legacy that we don't think we even
insure the business. We insure the car, right right but where even if you insure yourself there are different levels to insurance not just i have
life insurance if you just have life insurance that means you die you need to die before somebody
cashes out and it's only somebody else that benefits from that but what Pacha is talking
about here is life insurance with living benefits that gives you all those protections that she was
talking about while you're still living but you are somewhat maybe incapacitated you have health
challenges that you know preventing you from continuing to work and earn money. So let's talk
to us more on that. We'll talk about that with this question. Ask yourself, look at all your
portfolios and your portfolios, meaning all your accounts, whether it's your checking account,
savings account, your CDs, your 401k, your bonds. You look at all your portfolios and then you ask yourself this question.
Out of all these accounts, should I get sick today? Which one of them is going to pay me
because I'm sick? Which one of them would actually pay me because I'm sick? That is where your life
insurance policy with living benefit. It is an account also, just like any other account, right?
It is an account also that I'm contributing money to. I'm paying a fee. Every account has a fee.
I'm paying my fees. I'm contributing to this account. And knowing that, should I fall sick
today, I have access to money to replace my income. So now, because it's an insurance policy,
you are transferring risks to that company,
right? Where that company is saying, hey, Patra, you have this account. If you were to get sick,
you get cancer, heart attack, stroke, paralysis, kidney failure, end stage renal disease,
blindness, and you know, all kind of something serious that really would alter your life or your ability
to perform activities of daily living, we are going to pay you to replace your income.
Now you tell me, Missy, why won't you have such an account? I don't know why not. Why won't you
have such an account? And then that is that account you call income protection. I am ensuring my ability to
earn income. I have a life insurance policy so that if anything was to happen to me, whether I
get sick, serious illness, we're not talking about a cold or a flu, you know, serious illness.
If I was to become disabled and I cannot perform two of my six activities of daily living,
if I was to become old enough that I now need to be in a nursing home or whatnot,
now my insurance policy has a long-term care attached to it, or if I was to die,
this account is going to replace my income. Because do you know when you pass away,
your income is also disrupted?
Do you know that?
When you die, your income is disrupted.
Because now your household cannot have that income anymore.
So you want to have this thing in place that is going to replace that.
That way, your investments,
because when you're doing stocks,
which is a great thing,
people make a lot of money out of these stocks, right? When you're doing stocks which is a great thing people make a lot of money
out of these stocks right when you are doing stocks you're not doing it so that in the event
i was to get sick i have access to money i can go sell off all my stocks to pay me yeah right
how about i have all these stocks i've been growing them now they are worth this much money
but every month i've been paying this amount here.
That is going to cover me for life.
Knowing that if I was to get sick, this is going to pay me to pay all my bills and pay everything else.
Because let's not confuse health insurance with this life insurance.
Health insurance pays your hospital bill.
Health insurance pays for you to get the care.
Health insurance doesn't pay for your mortgage. Health insurance pays for you to get the care health insurance
doesn't pay for your mortgage right health insurance doesn't pay for your car and all
those things doesn't feed you yeah all those things have to keep going health insurance doesn't pay
for your credit card debts right yeah all of these things you can never call bank of america and say
i can't pay you because I have cancer.
Or call, I don't know who is servicing your mortgage and say, I cannot pay my mortgage because I am now paralyzed.
I had a stroke.
Guess what's going to happen to your home?
You're going to lose it.
They're going to take it back.
Yeah.
You see what I mean?
They're going to take it back.
You will lose it. So let's plan.
Protect yourself. to take it back you will lose it so let's plan protect yourself when you again we go back to
that maslow hierarchy of needs where you know that after i have set myself up i have food i have
clothed i have a roof to live on under now i have i've protected my ability to get all of this.
I've protected it.
And now the next step is, now you can start having a life.
You can start investing.
You can start giving out money.
You can start getting your nails done every week.
You can start getting all kind of hair.
Because people just don't put any value into that. And I don't blame people because you know what?
We just don't.
We don't know what we don't know.
Yeah.
It is not so out there.
It's not something that you would ever learn in school.
Nobody ever tells you about income protection in school or anywhere.
Or even when you start your job, nobody would tell you that,
hey, now you're working, protect yourself.
Yes. And even at work, there is there are levels of protection that, you know, it makes you have a false sense of security.
I call it false sense of security of family, medically, for example.
There's only so far it goes before it runs out.
And there's only so much that you get from it because it doesn't cover everything and
while you are at you know in a nine to five situation at least you have that but what i
know to be true is that most business owners have nothing they have nothing they have maybe insurance
that protects their business you know liability and all that if i were to do something i will pay my insurance will take care of me
of my physics love the business but what about you the owner of the business who is going to
take care of you if today you walk out and it could happen anytime it's a thing you could walk
out the door and you get hit by a bus or you could get home and you know wake up tomorrow morning
people have gone to bed and didn't wake up for no reason, maybe underlying conditions.
So what are you doing?
What are we doing as business owners while we're building?
Because the reason why we start business is for me is to build a legacy.
Yes.
And the legacy that will outlive me, even if the business doesn't exist anymore, the
people that I have should be able to benefit from a fact that i was once a business
owner i built something that they can continue living on and that's why i called you that day
i was like sis let's set this up and since i did that let's talk also about the part where
i started with like go fund me the part of what that insurance for me I got the living
benefits insurance that will replace my income today as I am however much I'm earning even more
that can continue to pay for all of those basics that you mentioned but on top of that another
people don't think about is when you die, their funeral is so expensive.
Oh, God, let me tell you.
I buried a few people.
So I know.
Funeral is so expensive.
So what I got as part of my living benefit is income replacement and burial expenses.
Yes, you got that. Yes. If you have children, it's mind-blowing, regardless of whether they're doing well, they have money, to just have that level of something that they don't have to worry about.
Yes.
And it's not just the money that they pay you for the burial.
They help you organize everything.
You just make one phone.
Yes.
And somebody takes care of the whole thing, plus the expensive. know about that i'm going to share a quick personal story i actually
got to bury my grandmother in this country and when she passed away before she passed she had
a stroke and we knew that she wasn't going to recover from it. So very quickly, the conversation changed, right? We started
thinking about, okay, so what are we going to do next? Now, unfortunately, my grandma passed away.
She didn't have any protection in place. And I always remember when she, when it was done,
and as a healthcare professional, I work in a hospital. I do know when you pass away, your family is given a couple of hours to figure things out.
Which funeral home is she going to go to?
Where's the burial going to be?
And I've always asked families, what funeral home are we going to?
This time around, I was being asked, what funeral home are you going to?
And in that moment, you don't have it planned in that
moment you can't even think about it your loved one is still right there still warm and you have
to start planning all these things in your head now you have to make phone calls because nobody
else is going to make these phone calls for you the hospitals the wherever you are they're not
going to make these phone calls for you it It costs an average of about $18,000 to $20,000
to bury somebody with all their dignity.
And as simple, very minimum,
you are looking at $18,000 to $20,000.
Now you have to spit that money out right away.
And all this helps and whatnot.
Like, you know, a lot of times you say,
oh, I can call for charity.
I can call for this.
There is no burial charity.
The only charity you can get when it comes to burial is cremation.
And a lot of us, we just don't do that.
Right.
So I remember very well having to make those phone calls, not being allowed to cry or moan
my grandmother until we could figure out where is she going to be buried.
And it has to happen as quickly as possible.
In the state where she was, that states the hospitals would only keep your body for three days.
After three days, they send it to where they call a dump.
And I just could not imagine my grandmother in a dump, a body dump, right?
So when you help yourself, you have what Joke has here, and that's funeral services. You have
it planned. You have a concierge service where you know that should anything happen, all my family
has to do is just make that phone call and say, hey, our mother just passed away.
And she had a plan with you guys.
Can you please help us through this process?
They take care of everything from there.
I started feeling that I bought the binder on Amazon.
I was close to the link.
And I just started filling it out with all the information, people to call.
And the funeral place is the first one.
And I keep telling my children, I'm dying now no you have to just have i'm gonna leave i want to live forever as much as long as possible but if anything happens and it as from
my experience it happens when it happens no it can happen to anyone anytime and jockey let me
take you back to that GoFundMe.
Do you know, when you look at GoFundMe,
do you know why people go to GoFundMe?
What are the things they ask for?
I've never seen a GoFundMe for a birthday party.
I have never seen a GoFundMe for a trip.
No.
A lot of times people go to GoFundMe
either because they are sick
or because there pass uh there's
there was a death yeah yeah wow now that's true let me ask you this getting sick is it a matter
of if or a matter of when you get sick yeah it is if it's when or everybody dying is it a matter of
if or when that happens yeah right so if you know that it's not if I get sick, it's when I get sick, why not plan today so
that when it happens, you are prepared.
Nowadays, we are seeing people go to GoFundMe.
They are still well alive in the hospital, take a picture of themselves and post it on
social media,
asking for help. To me, that is very disgraceful. That is very disgraceful because on this social
media, imagine you have your children. Our kids have access to everything now. Imagine you have
your children and they have to go see their dad in a hospital bed, in a hospital gown, and disclosing everything that's going wrong with
them and saying that I cannot even afford the care. Yeah. While that same dad could have paid,
what is it, $100, $500, not even say $1,000, to make sure that should that happen to me,
to make sure that should that happen to me,
I have access to money to care for myself and preserve my dignity.
Yeah, yeah.
What price can you really give to that?
Yeah.
You know?
And a lot of it, we're not doing it not because we can't,
because I can tell you, the World Cup is playing right now. Do you know how much it costs to go to in-game if you get
a cheap ticket you're looking at five six hundred dollars and some people are even traveling to go
to other places to go watch this match because they want that experience and you know how much
it costs if you put all of that together and those are the same people that they do not think it's
necessary or they don't have they will tell you my plate is too full.
I cannot even, I can't even afford any of this.
How can your plate be too full when it comes to protecting what is most valuable to you?
Priorities.
It's all priorities.
Priorities and education, I would say.
Because there are people
who have a lot of us have that disposable income because you could walk out today and just go to
the mall the other day i was going to go to the mall and then i caught myself like what am i going
to buy what do i need if you say i cannot afford to buy that protection look around yourself look
around your house what was the last thing you bought and how has it contributed
to you in your life that's the way i'm always thinking and asking my children whenever we're
about to click and buy something like wait a minute do we really need that do we need that
right now what's that going to do and i've started being more diligent like i'm just going to if i
determine to this is about my future and the legacy i want to leave for my children therefore i am stepping
out in faith and i'm like okay this is how much i want to put towards that every month it's a little
inconvenience now so that i will have on the road exactly so um this has been famous last words
that you would like to leave with our listeners on how they can start to build wealth and protect their future.
Especially my audience is creative women who are building their own businesses and how they can protect themselves while they are building.
So the biggest thing I would want to leave with you guys is really explore the benefits that you have in a life insurance policy.
Really challenge yourself to explore those benefits and what you can actually create
for you and your loved ones.
I founded Afia Legacy Builders.
Why?
Because I came to learn that with life insurance, not only I protect my income, first of all,
should anything happen to me, I am set. I'm good. Right. And we're talking about legacy. When you
talk about legacy, you are looking at the after, right? The down the road. I know today that I
didn't come out of money, but it ends here. Yeah. It ends with me. Everything
else out of me would always have money and the wealth. Amen. Amen. Exactly. And the easiest way
to introduce wealth in your family, the easiest way is with the life insurance policy,
because look at it. I have four million in life insurance for
example i walk out of here i get hit by a bus i'm done right my children my husband he's they're
gonna mourn me very much they would miss me a lot yeah but they would be able to carry on that legacy
because now their net worth goes from whatever it is at now to a couple of
millions why because i decided that i'm going to pay my thousand dollars five hundred one hundred
whatever every month every month so that if that bus was to show up my family my family's last name
is changed forever yeah my children will never have to do multiple jobs like with my husband and I had to do or anything because we planned.
We are building this legacy.
We didn't come from money.
I will keep saying that we did not come from money, but we have the opportunity and means to create it and bring it in our families.
So that poverty is not going to
be generational. You know, in churches, we pray a lot about generational curses, cut them, cut them,
cut them. But yet we don't know what am I supposed to do to cut it? Okay, yes, I've prayed. I've cut
it now. I'm working hard, but things are not adding up up what do I put in place to make sure that
that generational curse of poverty is gone
try this life insurance and see
and you come and tell me if that's really not going to change it for you
the other thing for business owners
or even anybody, we know how taxes work in this country
go read it out there
if there is one account that will grow
money for you tax-free, you can find that in life insurance. Yeah. And I, you gave me that book.
Yes. The title is literally life insurance, money, wealth, and life insurance, money,
wealth, and life insurance. I can't remember the author's name, but I'll put all of it in the show
notes. The other one you gave me about retirement,
I haven't read that. But honestly, I feel like I'm waking up, I'm going to bed feeling better.
And I'm waking up breathing more confident since I put all of those things into place.
And so I would like for you to share where can people find you to work with you?
And I'm excited for our Vegas trip.
We're going to Vegas.
I'm going for the convention and I'm going to be in her cohort.
So let's talk about how can people find you?
They want to work with you to learn more for themselves because there's still a lot of
learning. themselves because there's still a lot of learning one-on-one she after we did our presentation
together then I signed up to go sit down with her she walked me through my specific needs I told her
my situation and then she drew up a plan for me and it's this one she will even she asked me what
can I afford a month a monthly payment And they will build something around your monthly payment.
Even if you are not able to earn money or you die or something and somebody gets $20,000.
It makes a huge difference.
That somebody can get that.
And it's not just the life insurance of you die, somebody gets money.
That's not all that it is.
The legacy is good. But while you're still living but you cannot walk that for me was the major
thing so how can people find you if they want to walk with you so definitely we are out there we
have our website you can always check it out and joe k is going to play up put it in the show notes
there you can click on there
and set up an appointment. I have a calendar that I put out there. Just book an appointment. And
hey, we don't charge for those. We do financial literacy first. We'll teach you about these
different accounts, teach you all the options that you have, and then we'll show you what it
could look like for you. And the good thing is you're never going to buy a policy that says it comes from a company called Pacha or it
comes from a company called Afia Legacy Builders. We work, we are brokers, so we work with a lot of
different companies. So we'll shop around for you and make sure that we get you the right provider
to give you the right product for you and your family, what is going
to work for your finances, wherever you are, right? But I'm all over social media. You can
find us on Instagram. You can find us on Facebook. Follow us if you can. And then we share a lot of
different tips like that. And then we come to you, right? We do also a lot of workshops. If you are in the Seattle areas, we are going to be hosting a very nice one. This in the beginning of the fall, I think it's going to be end of summer, I think. And come, come and just listen and learn, right?
what I've been saying nowadays. You cannot tell me that you have never heard about life insurance because it's so much out there. Everybody's talking about it. I bet you your best friend
or your auntie's friend or somebody is doing the same thing and is actually willing to share
information with you. So if somebody approaches you, give them that time and listen, you know.
Don't look at it like this is just a nuisance or whatnot,
but you will be surprised how much benefit this life insurance really has
and how much it could change your life forever just because you chose to listen.
Yeah.
Yeah.
Especially the living benefits parts for me i mean we have the traditional life insurance before i met you but i was like okay somebody has
to die before something happens i wanted to get something else on top of that protection
so i'm so glad this has been wonderful thank you coming over. And I think this is an important conversation that needs to be had, especially amongst women,
whether you're single or you are in charge of finances.
If you are ever in the position where you are a provider for other people, even for
yourself, this is a no-brainer.
So go find Pacha, talk to her, and she'll help
you figure out your path to building wealth, sustainable wealth that you can leave behind.
And here's one little joke I would like to throw out there. And I tell this to a lot of men,
you know, in our communities, I always remember my husband when we were citing our papers and stuff.
And he said, if he was to pass away, I don't expect you to get remarried right away.
Husbands, if you don't want your wife to remarry right away, you better make sure you have life insurance.
Because a lot of women end up remarrying so fast because they need a partner to help them out with the
bills it's not because they don't they didn't love you enough to wait it's
because that financial burden is too much they need your help so our men out
there if you don't want your wife to remarry really quickly make sure you
have life insurance so that it would be taken care of in
the also i love that angle i love that angle but there's so many ways you can spin this we could
keep going on forever and the fact that another angle is you know as a man or even a woman you
get sick and you're not able to care for yourself you don't have an income your partner becomes your caregiver caregiver that is a huge burden that is that is another kind of warm your opening yeah i've seen this
over and over again but what if you had that living they had that living benefits and you
could actually hire somebody to take care of them so you can be the partner and be the you know the
emotional support they need versus because if you're being the emotional support
and you're being the caregiver,
it is like a whole different world.
On that note, we're going to end.
Thank you for watching and listening
and keep doing all the things as usual until next time.
Thank you, Joke.
Thank you so much.
You've been listening to the Business Therapy Podcast, produced by The Media Designers.
I'm your host and favorite business therapist, Joke Durojaye.
Remember to share, like, and subscribe.
Thank you for listening and keep doing all the things.
Until next time, it's a wrap.