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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
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4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
We're going there.
What do you do when it turns political?
And usually, correct me if I'm
wrong, these political conversations
are initiated by a homeowner.
Only after you've been invited inside,
built rapport, created a friendship.
They've offered you coffee, and
now that you're relating his
friends, they make the assumption.
Well, everybody's just like me and
therefore shares my political views and
they begin spewing their political agendas
with an emotional passion that makes you
want to crawl outta your skin, cuz you
feel the polar opposite and you're stuck
because you have one of three choices.
Choice number one, you play pure
chameleon mode, violate your own values
and morals and pretend to be just
like them, even though in your heart
of hearts you know that you're not,
but you're just trying to save the.
Not a good choice.
Choice number two is you share your
opinion, which basically means you're
gonna throw a grenade right in the kitchen
table and blow this deal to smithereens.
Or number three, where you just try to
skirt the conversation and bring it back.
But you've got this really awkward
deer in the headlights look on
your face, which basically screams
to them, I don't agree with you,
and will later cost you the deal.
Once they send you out of the
house by saying, thanks for coming
out, we'll call you in a few days.
If we're in.
Now this video is for you
regardless of what end of the
political spectrum you lie.
Quite frankly, I don't care.
What I care about is how you treat
other human beings and specifically your
customers, which is a great introduction.
Welcome, welcome back.
Adam Benjamin here, the roof strategist.
And speaking of taking care of your
customers, my mission is to help you and
your team smash your income goal and give
every customer an amazing experience.
That's what it's all.
Because money is just a thank
you note for us to serve and
receive thank you notes back.
And I don't know about you, but to send
me a thank you note can come from anybody.
I don't need to be on the
same page on everything.
In my heart of hearts, all I care about
is helping good people who are value
driven, live their life by a sound
set of morals and principles, and are
dedicated to being of use and serving.
So for me, I have to check my emotional
baggage that's associated with my
political views in order to be of
service and the highest degree possible.
And I encourage you to do the same,
but you are your own being and get
to decide what makes sense to you.
I'm just sharing my view.
So in this video I wanna share with you a
really simple technique that I learned on
how to take this conversation once it goes
political, which by the way, Seemingly
good thing cuz it means that they like
you, they trust you, and they feel like
you're a friend because people assume
that their friends are just like them.
So it is a good sign, but we don't
want to throw the grenade into
the kitchen table and lose a sale.
So I'm gonna teach you this technique
and you're gonna be able to use this
the very next time a conversation
gets thrown off the rails, whether
it's politics or something else.
So here it is, true story.
I'm out on a hike the other day.
Neighbor and I run into each other.
He's, he's become a good friend.
We first met, we walk our dogs in
the same trail in the mountain.
We kept seeing each other.
It turned into a, a, a sound friendship.
In fact, I just finished
a hike in the snow.
We went over to his place.
We were watching the, the, um, uh,
playoffs game right before the Super Bowl.
We had a.
And we never talked politics, but on our
last hike together, it turned political
and I knew it did when he made a very
charged comment and that charged comment
I quite didn't agree with frankly, but
I knew that getting into that dialogue
and sharing when someone's not like
emotionally charged, almost to the
point where they're using derogatory
names towards another group, another
group of people, and not quite that
extreme, but you get the idea when.
There's that much in it.
You're like, I'm not gonna say anything
that's gonna change our perspective.
So how do I reel this back?
So I waited and I'll share this
story and you'll see the message
and we'll tie it back together.
I waited.
I let him kind of continue.
I'm like, I don't even know.
What to say and he literally
said to me, this is where I
made that the third mistake.
So I told you you had three options.
Option one, agree even if you don't,
option two, combat it head on.
Or option three, you just are
like kind of quiet and they can
tell, well, that's what happened.
It was option three.
I was quiet.
And he goes, well, I can tell
you don't share those views.
And I didn't know what to say because at
first I was like, if I share my views,
then we're just gonna end up in this.
You're right, you're right.
You know, total, no one's going anywhere.
But quite frankly, I'm rather open
on my political conversations.
I'm like, I don't think
things are black and white.
I'm gonna leave it at that.
All the big topics, it's not this or that.
There's a whole story and I like to
look at this at things a bit more
holistically rather than black or white.
And I start having this conversation
a little bit and I can tell, you know,
this really isn't gonna go anywhere.
So I let him go on and I just waited.
I'm like, I gotta figure out
how to get out of this thing.
And he goes on and on and on and on,
and he's talking about the system
and I was like, there's my moment.
So I found an appropriate way
where I could kind of casually
interject and I said, speaking of
the system, which he just meant like
the man, the operation, the system.
I don't know, I totally
changed the subject.
I just, I had a story about my
sister-in-law and something that
came up and it was about the system.
And I was like, speaking of messed
up systems, let me tell you this.
And I just completely shifted it
away from politics on a personal
experience that she was going through.
And it was just a, a,
a, like a lateral move.
And then before I knew it,
I'm sitting there thinking
to myself, did he pick up on.
Didn't did was that okay?
And five, 10 minutes goes by and the
conversation naturally evolved and
it was like, it never even happened.
And it was so beautiful.
And the coolest part is that it
was, we were able to artfully dance
this topic that's like, listen
man, we can, we can be buddies.
We don't need to agree on
everything, but like, let's just
get away from it a little bit.
And it, it was.
So light, and that's why I wanted
to share this video with you cuz
I wish I had known that earlier.
So here's the, the, the
takeaway of this strategy.
So you can use this the next time it comes
up and it goes like this, speaking of, and
then just grab something that they shared.
And even if it's not related, change
the subject to a completely different.
Have fun with it.
You got literally nothing to lose.
Speaking of the system, man, let
me tell you about what happened to
my sister-in-law and then I just
told a story about some system.
So speaking of grab something they said,
change the topic, and now my friend, you
have a tool that I wish I had decades ago
to jump me out of those conversations.
But before we wrap it up, just
remember these political conversations
are a good sign means they like you
and they feel like you're a friend.
So learn the art of dancing around
this topic and then carry that friend.
On so you can earn the business.
Hey, that's all for this video, but just
cuz our time here's about to wrap up
does not mean you and my time has to.
So if you haven't jumped into that free
training center yet, click right here.
Or if you want, hang with me on YouTube.
YouTube thinks you're really gonna like
this video, and we'll see you soon.